boe the largest lcd panel maker price
SHANGHAI - China"s BOE Technology Group, one of the world"s largest display manufacturers, plans to build a massive new factory in Beijing, as it looks to next-generation technology for new revenue streams.
BOE will invest 29 billion yuan ($4 billion) in the 600,000 sq. meter factory, according to Sunday"s announcement, with an eye toward expanding into markets for new technologies, such as panels for virtual reality (VR) devices, and a new type of high-end panel called mini-LED.
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China’s BOE has initiated a price war in the global LCD market. The world"s largest LCD maker said it would sell 65-inch LCD TV panels nearly at cost. Analysts say that BOE has set off an LCD chicken game in 10 years to take the premium market away from Korean companies.
The news put the Korean display industry on alert. "BOE informed TV companies that it would lower prices of its 65-inch panels by 20%," said a senior executive of a Korean display producer on June 26. “BOE started mass production of 10.5th-generation panels in the first quarter of this year. It seems to be determined to drive out Samsung Display and LG Display from the panel market.”
Currently, the prices of 65-inch LCD panels range from US$240 to US$250. Lowering prices by 20% means that BOE will sell products nearly at cost. This woud resume a chicken game in 10 years since 2008.
"Global TV makers are asking for further price cuts, citing the prices offered by BOE," said an official of a major LCD maker. “If this situation holds, BOE may sweep orders from minor TV companies, including Haier and TCL of China, in negotiations on tentative contracts for next year, which will be signed at the end of this year.”
Samsung Display led the market for 50-inch or larger panels with a market share of 21.7% in the first quarter, followed by LG Display with 18.8%. BOE came in sixth with a 7.6% market share.
(Yicai Global) June 13 -- BOE Technology Group, TCL China Star Optoelectronics Technology and other big Chinese liquid crystal display manufacturers are reducing output starting from this month to try and stop a freefall in prices caused by a global glut.
Panel makers are cutting production by 16 percent on average from this month, Rong Chaoping, senior researcher at market research firm AVC Revo, told Yicai Global. Television panel makers are expected to ship 3.6 million less panels than last month.
Panel makers will reduce capacity by between 15 and 20 percent this month, said Wu Rongbing, chief analyst at Chinese semiconductor intelligence service Omdia.
TCL China Star intends to continue with its production cuts until September, while Beijing-based BOE and HKC Optoelectronics Technology have not yet decided how long they will reduce output, Rong said. None of the three companies responded when contacted by Yicai Global.
LCD TV display shipments from China’s five largest panel manufacturers accounted for 68.5 percent of the global market in April, a new high, and they were expected to exceed 70 percent this year, according to Omdia.
But there is much less demand for notebook computers, monitors and TVs now that fewer people are working from home as the Covid-19 pandemic wanes and amid pressure from global inflation. This is driving prices down, said Li Yaqin, general manager of market research firm Sigmaintell.
The global panel industry is expected to slash production by about 20 percent this year, according to Beijing-based Sigmaintell. It is the first time since 2013 that the worldwide sector has implemented such a large-scale and wide-ranging cut in manufacturing. But it should help to slow the fall in prices, Li said.
“Tumbling prices are squeezing profits,” Li said. “The price of a TV panel is now below cost price and that of some data panels is also below the manufacturing cost.”
The price of small and medium-sized TV displays has more than halved since the highest point last year, and that of large-sized screens have fallen by more than 40 percent, according to AVC Revo.
“Panel makers are facing rising liquidity pressure and bigger losses as prices are now below cost price, so the display industry is likely to undergo another big reshuffle,” Rong said.
Excess supply will ease in the third quarter once output is cut, and prices will start to pick up and then flatten out, Li said. Demand for consumer electronic products is shrinking by far more than expected so it is too early to tell whether prices will rebound in the second half, she added.
Panel prices are likely to stop dropping this month or next as output falls, Wu said. Whether prices will start to pick up soon depends on when demand improves.
(Yicai Global) Feb. 14 -- The share price of LCD panel maker BOE Technology [SHE:000725] has jumped by more than one-third in less than a week, as industry data confirmed the company"s world-leading position for this widely-used electronic product.
The Beijing-based company"s shares started their current upsurge on Feb.1, the last market day before the Spring Festival national holiday, and resumed higher in post-vacation trading.
BOE sold 54.30 million units of LCD panels for television displays, 37.30 million units for other electronic devices, both surpassing its South Korean rival LG Display -- the former number one manufacturer -- whose sales figures last year were 48.6 million and 34.5 million, respectively, the latest data released today by Beijing based industry market research institute Sigmaintell Consulting shows.
Latest research from Omdia has found that Chinese display maker BOE has led the market in shipments of large area TFT LCD displays in December 2021, both in units and total area shipped. This accounts for nearly one-third of whole unit shipments, as the industry set new records for shipments for the month and year.
Pandemic restrictions impacted demand for and spending across home entertainment products with display shipments of TV and IT devices experiencing a growth surge. The total of large area TFT display shipments rose to a record 89.4 million square meters in December, reflecting a 4 percent month-on-month increase over November, as well as 5 percent Year on Year growth (YoY), Omdia reported in its latest Large Area Display Market Tracker.
For the full year, large area TFT LCD shipments increased with 9 percent YoY by units and 4 percent YoY by area, reaching 962.7 million units and 228.8 million square meters shipped in 2021, both historical highs and marking the first time the industry has ever shipped more than 900 million units in a year.
Among display makers, China"s BOE took the largest shares for both units and total area shipped in 2021. BOE took 31.5 percent for units shipped and 26.2 percent for area shipped, marking the first time one maker has captured over 31 percent market share for whole unit shipments and 26 percent share for whole area shipments in large area TFT LCD history.
Beyond BOE, Innolux took 15.4 percent market share for large area TFT LCD unit shipments, followed by LG Display with 13.4 percent in 2021. For total area shipped, China Star took 15.8 percent as second largest maker after BOE, followed by LG Display in third with 11.9 percent in 2021.
Strong demand particularly for mobile PC LCD during the pandemic increased notebook PC LCD unit shipments in 2021, rising 26 percent YoY. Tablet PC LCD unit shipments also rose 7 percent YoY last year. On the other hand, the LCD TV display segment saw unit shipments fall 4 percent YoY due to a slowdown in demand in 3Q21. But ongoing LCD TV size migration in favor of larger screens meant that total LCD TV display area shipped increased 2 percent YoY in 2021 despite the drop in unit shipments.
Large area TFT LCD revenue increased 34 percent YoY in 2021 and reached US$85.2 billion, also setting a record and the first time large area TFT LCD revenue has ever exceeded $80 billion. Strong demand and size migration to larger screens during COVID-19 pandemic combined with display price hikes up until 3Q21 to drive the high revenue number.
In the large area OLED segment, strong consumer demand for high-end TVs and notebook PCs drove surging demand for OLED TV and notebook PC OLED, which saw 66 percent YoY and 418 percent YoY increases in units shipped last year, respectively. Overall large area OLED achieved a historical high for unit shipments, hitting 23.7 million units shipped in 2021, a 37 percent YoY increase over 2020.
YoonSung Chung, senior research manager for large area displays and supply chain at Omdia, commented: "Display makers waited for results from Black Friday sales to set their early 2022 sales and pricing strategies. However, results seem to fall short of expectations for LCD TVs. LCD TV display buyers will price LCD TV displays more aggressively in the coming months.
"While demand for IT displays is weakening, panel makers’ supply plans are ambitious. Unless panel makers adjust their fab utilisation, price erosions could imminently worsen for large area display applications, including monitor and notebook PC LCDs. Omdia expects the LCD TV panel prices to reach the price bottom in 1H 2022 and then gradually rebound based on the market demand recovery."
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The South Korean tech giant had demanded that the Chinese display panel maker pay around 100 billion won in royalty payment if they want to advertise that they are supplying their liquid crystal display (LCD) panels to Samsung, the world’s largest TV manufacturer.
For example, if Samsung shoulders the cost to sell its TVs on Best Buy, it can lower the price it pays to panel makers. In turn, if the panel maker decides to burden the cost for the right to sell the TV on Best Buy, if can maintain the unit prices of the panels it sells to TV makers like Samsung. The overall cost may be similar between either arrangement, and the details of each arrangement may vary.
This was because of the low demand for TVs currently caused by the economic downturn, Russia’s invasion of Ukraine and China’s pandemic lockdown measures.
Flat-panel displays are thin panels of glass or plastic used for electronically displaying text, images, or video. Liquid crystal displays (LCD), OLED (organic light emitting diode) and microLED displays are not quite the same; since LCD uses a liquid crystal that reacts to an electric current blocking light or allowing it to pass through the panel, whereas OLED/microLED displays consist of electroluminescent organic/inorganic materials that generate light when a current is passed through the material. LCD, OLED and microLED displays are driven using LTPS, IGZO, LTPO, and A-Si TFT transistor technologies as their backplane using ITO to supply current to the transistors and in turn to the liquid crystal or electroluminescent material. Segment and passive OLED and LCD displays do not use a backplane but use indium tin oxide (ITO), a transparent conductive material, to pass current to the electroluminescent material or liquid crystal. In LCDs, there is an even layer of liquid crystal throughout the panel whereas an OLED display has the electroluminescent material only where it is meant to light up. OLEDs, LCDs and microLEDs can be made flexible and transparent, but LCDs require a backlight because they cannot emit light on their own like OLEDs and microLEDs.
Liquid-crystal display (or LCD) is a thin, flat panel used for electronically displaying information such as text, images, and moving pictures. They are usually made of glass but they can also be made out of plastic. Some manufacturers make transparent LCD panels and special sequential color segment LCDs that have higher than usual refresh rates and an RGB backlight. The backlight is synchronized with the display so that the colors will show up as needed. The list of LCD manufacturers:
Organic light emitting diode (or OLED displays) is a thin, flat panel made of glass or plastic used for electronically displaying information such as text, images, and moving pictures. OLED panels can also take the shape of a light panel, where red, green and blue light emitting materials are stacked to create a white light panel. OLED displays can also be made transparent and/or flexible and these transparent panels are available on the market and are widely used in smartphones with under-display optical fingerprint sensors. LCD and OLED displays are available in different shapes, the most prominent of which is a circular display, which is used in smartwatches. The list of OLED display manufacturers:
MicroLED displays is an emerging flat-panel display technology consisting of arrays of microscopic LEDs forming the individual pixel elements. Like OLED, microLED offers infinite contrast ratio, but unlike OLED, microLED is immune to screen burn-in, and consumes less power while having higher light output, as it uses LEDs instead of organic electroluminescent materials, The list of MicroLED display manufacturers:
LCDs are made in a glass substrate. For OLED, the substrate can also be plastic. The size of the substrates are specified in generations, with each generation using a larger substrate. For example, a 4th generation substrate is larger in size than a 3rd generation substrate. A larger substrate allows for more panels to be cut from a single substrate, or for larger panels to be made, akin to increasing wafer sizes in the semiconductor industry.
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Monitor Display Panel BOE monitor display panels cover a full range of products from 18.5 inches to 43 inches, with high image quality, wide viewing angles, high refresh rate, low power consumption, a borderless design, and other features. Resolution of up to 8K can be achieved. The products are widely used in entertainment, office, professional design, and other fields.
TV Display BOE television displays cover 23.6-inch to 110-inch products, with maximum resolutions of 8K and 10K. They feature ultra HD, super narrow border, and high image quality. Products are extensively used in smart home appliance, entertainment, business, education, finance, and other fields.
Well-versed industry insider Ming-Chi Kuo has it that LG and Samsung might potentially be surpassed by BOE Technology as the largest supplier for iPhone displays in 2024. Kuo expects BOE"s display shipments to "grow rapidly" in 2023, which could make the company the de facto leader for screen supplies when it comes to some future iPhone generations.
This could come as yet another comeback story, as BOE had a pretty serious falling off with Apple less than a year ago. The supplier was caught cheating by making unsanctioned design changes to the iPhone 13 OLED panels it manufactured for Apple.
Reportedly, BOE changed the circuit width of the film transistors on the OLED screens for Apple"s orders, essentially making them thicker, and as a result, easier to manufacture. BOE allegedly had big manufacturing and quality control issues with the thinner actual screens that Apple actually wanted. This unsanctioned change could have helped BOE hit its yield targets, but Apple caught wind of the shady scheme and dropped BOE from its supplier list. Eventually, the two companies came to an agreement and BOE scored a second chance, reinstated back on the iPhone supply list.
BOE"s iPhone display shipments for 2023 expected to grow rapidly, potentially overtaking Samsung and LG Display to become the largest supplier of displays for the new iPhone by 2024 at the earliesthttps://t.co/EcSmACqvpF— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) January 4, 2023
And here we are, in early 2023, when the display manufacturer could be on track to become the largest OLED panel supplier for the iPhone 16 generation, Ming-Chi Kuo expects. Roughly a year ago, it was revealed that BOE could have also been locked in as the main supplier for LTPO OLED displays for the iPhone 15 family in 2023. That"s a rather big deal as LG and mostly Samsung were chosen as the go-to suppliers of LTPO displays with variable refresh rate for the iPhone 13 Pro/13 Pro Max and iPhone 14 Pro/iPhone 14 Pro Max, but it seems that BOE would seriously step up this year.
Speaking of the iPhone 15 generation, early rumors call for a Dynamic Island on the base-level iPhone 15 and iPhone 15 Plus, which would bring the new hole-punch design to the whole squad, but it"s rather unlikely that the iPhone 15 and iPhone 15 Plus will get high-refresh screens, those will likely remain exclusive to the iPhone 15 Pro and iPhone 15 Ultra. Some other rumored features for the full iPhone 15 lineup include 48MP main cameras on the whole lineup, as well as USB-C possibly succeeding the decade-old Lightning connector.
All of this, however, could merely be just a stopgap solution until Apple is finally ready to grace its iPhones with mini-LED displays. Those are mostly similar to the mini-LED screens that Apple uses on its high-end iPads and MacBook Pros, but has even tinier light-emitting diodes, which still can deliver OLED-trumping levels of peak brightness without the potential risks of screen burn-in.
Rumors point out that this could happen in a couple of years" time: first up, the Apple Watch Ultra will reportedly be scoring a micro-LED display in late 2024, and it"s entirely plausible the iPhone will be next in line to score such a display and spell the potential end of OLED displays for the iPhone. Surely, such a thing wouldn"t happen until 2025 in the earliest
As far as the iPhone 16 is considered, we are yet to hear anything in particular about the display intricacies of the upcoming models. As we know more, so will you.
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After more than 20 years of catching up, Chinese companies are now the number one manufacturers of LCD displays. In fact, the presence of Chinese brands is pushing the likes of Samsung out of the market. BOE is the world’s largest LCD panel factory. In the OLED field, BOE is still very much behind South Korean manufacturer, Samsung. However, a recent report claims that this year, BOE’s OLED shipments will soar by 70%.
According to reports, BOE plans to increase OLED panel deliveries by nearly 70% this year. Its two production lines in Chengdu and Mianyang will run at full capacity this fiscal year. The third production line in Chongqing is in full production. This will increase BOE’s OLED production from 60 million units in 2021 to 100 million units this year.
BOE’s Chongqing production line is testing panel quality from top smartphone and tablet makers, the report said. The Sichuan factory is already supplying Apple, and BOE apparently hopes that the Chongqing factory will also supply Apple with panels. Furthermore, the company is also considering building a new OLED factory in Chengdu, saying it is based on “assessing the strategy, market, technology and financial situation”, The new plant is scheduled to start production by the end of 2024, but production capacity has not been announced.
The report also points out that although BOE currently occupies the world’s largest share in the LCD panel field, surpassing its Korean competitors, in the field of OLED panels, South Korea’s Samsung Electronics and LG Display are still in a leading position.
Several Chinese panel manufacturers have surpassed Samsung and LG to become the main LCD panel manufacturers in recent years. Korean companies are no longer able to compete. Samsung will stop the production of LCD panels half a year ahead of schedule. Samsung originally planned to stop the production of LCD panels by the end of 2020. However, the LCD panel market started to increase prices in the past year or so. This made Samsung’s LCD factory continue to operate for another two years. However, the company originally plans to exit the market at the end of 2022. Nevertheless, the LCD panel market has changed since the end of last year. The price has been falling significantly and it is now on a free fall. By January this year, the average price of a 32 -inch panel was only $ 38, a 64% drop relative to January last year.
China’s BOE Technology Group, one of the world’s largest display manufacturers, plans to build a massive new factory in Beijing, as it looks to next-generation technology for new revenue streams.
BOE will invest RMB 29 billion (USD 4 billion) in the 600,000-square-meter factory, according to Sunday’s announcement, with an eye toward expanding into markets for new technologies, such as panels for virtual reality (VR) devices, and a new type of high-end panel called mini-LED.
This technology is said to produce more vivid images by reducing the size of the light-emitting diodes that illuminate the display from behind. The factory will have the capacity to produce 50,000 panels per month.
The facility will be overseen by a company established by BOE. Construction will begin next year, with production slated to start in 2025 and full capacity being reached the year after.
Slowing demand in the domestic market for TVs, computers, and smartphones that use the company’s displays pushed BOE into the red during the July-September period. Its net loss of RMB 1.3 billion (USD 179 million) for the quarter was a significant drop from the RMB 7.2 billion (USD 989 million) profit the company reported for the same period a year earlier.
Sales slumped 27% to RMB 41.1 billion (USD 5.6 billion), weighed down by falling prices for liquid-crystal displays. BOE holds the world’s largest market share for LCD panels.
With sales also sluggish for the company’s organic light-emitting diode displays, which it had been focusing on in recent years, BOE is urgently trying to find new markets to tap into.