professional shop window display screens free sample

Brick-and-mortar retailers have just a few seconds to attract—and hold—a buyer’s eye with a window display. In New York City, 10,000 people pass the Macy’s window every hour. That’s nearly 1.7 million people each week!

Your shop doesn’t have to be world famous or located in the middle of busy Manhattan to benefit from a well-designed store window. According to NPD Group research, window displays influence purchases an average of 24% of the time.

The right window display design can engage shoppers enough to cause them to stop, look back, and walk into your store, where your floor staff can help close the sale. Not only do attractive window displays help bring in customers, they also let you display new products, highlight promotions, enhance your brand image, and differentiate your store from the competition.

With increasing competition from ecommerce, and the COVID-19 pandemic keeping shoppers at home, store windows are more valuable than ever. In order for window displays to benefit brick-and-mortar retailers, Mujica says, “it’s important they have a very specific vision for the people they are pandering to.”

Window displays can help your store boost foot traffic and brand awareness, highlight products and promotions, and differentiate itself from the competition.

Window displays preview what’s inside your shop. You can use them to entice customers with products they’ll like and to highlight new arrivals, limited-edition products, or even holiday gifts.

Leverage windows to let customers know about sales. If you’ve ever entered a store after seeing a huge “SALE” sign in its window, then you understand how effective this tactic can be. Synchronize in-store offers with online promotions to increase the impact of your displays.

Let’s say there are two shoe stores in your neighborhood that feature the same shoes in their window. Store A displays the shoes in a creative way, while Store B unimaginatively places each pair on top of its box.

Which store do you think attracts more customers? Most likely Store A. Making an effort with your window displays will help you stand out from the local competition.

They’re great for exhibiting clothes on mannequins and body forms and showing off your store’s interior design. However, open window displays are revealing, making it difficult to hide fixture accessories, like wires.

Closed window displays have a wall or backdrop separating them from the store floor. These displays emphasize the products on view by eliminating distractions from inside the shop. Yet, they block natural light from entering your shop, so you’ll have to compensate with ample lighting on the floor.

Shadowboxes are small, box-like, and most often used to display petite, detailed items, like jewelry, shoes, or makeup. They’re usually only big enough for one or two people to look at at once.

As the name implies, you get a corner window display when two windows come together in a corner, creating a large, box-like display. Corners are optimal for attracting shoppers approaching from any direction and showing off products from more than one side. But, it can be difficult to arrange products in these displays, since they need to look attractive from multiple viewpoints.

Setting up your first retail window display may sound a little daunting. Luckily, you don’t need to have a design background to create a compelling store window display. Even if you don’t have the budget to hire a visual merchandising professional, it’s possible to DIY your own display.

Here, we’ll help you set your fears aside so you can master the art of putting together unforgettable window displays. We’ll guide you through the process of assembling your store window display, as well as offer some window display ideas to get you started.

Use Shopify’s analytics and reporting to make the right merchandising decisions at each of your store locations. Spot seasonal trends, see which products require promotion, measure your promotions’ impact on product sales, and more.

Before you start brainstorming complex ideas for your first retail window display, let’s start by making sure we"ve got the necessary tools to set you up for success. In other words, you don’t want to be halfway through the process only to notice you don’t have a tape measure or another essential tool.

Depending on the design of your store window display, you may need other materials to complete your project. However, these tools will keep the ball rolling and can serve as a skeletal shopping list to start your display design.

When it comes to conceptualizing a store window display, it’s best to start with a pen and paper. Before sketching out your window display ideas, start with a story based on a theme. Yes, your window display design should tell at least a basic story. After all, it"s proven that storytelling can serve as a strategic business tool.

Doing so will help you determine where your focal point should be. The focal point is where you want your prospective customers to look first and concentrate their focus. The central point of your display should be big enough to catch a shopper"s attention, even on the other side of the street.

Start thinking about the arrangement of products based around your focal point. Will you arrange your products on wires or shelves around the focal point? Or maybe set them up in a pyramid? Explore different configurations to see what would work best for your window display.

Let’s be honest: society’s attention span is shrinking to about less than a millisecond, and your buyers are no exception. You can bet that most people walking by your store will either be engaged in conversation with friends, texting, or walking their dogs. So, you’ll need to pull out all the stops to make sure you catch their attention. At the very least, you can create a store window display they’ll want to take photos of with their smartphone and share them with the world.

So, when creating your retail window display, don’t be bland. Be bold with colors, shapes, and props. Think outside of any cookie-cutter colors and opt for more eye-catching hues like fuchsia, orange, or electric blue. Just remember to exercise your best judgment and keep everything consistent with your brand.

With all the window display ideas available for you to use as inspiration, it’s easy to get carried away and create an overly complicated display. However, too much clutter is likely to repel and overwhelm potential passersby, rather than draw their attention. Don’t try to do too much or you’ll just end up with a busy, unfocused display.

Always keep your goal in mind: ultimately, you want to draw attention to your products and help customers quickly understand why certain products are grouped with others. That also means keeping your display clutter-free and being able to justify why each component of your display is included.

When you’re creating a display, you’re going to have small and large objects, dark and light colors, lights and shadows, and so on. It’s important to balance the different elements you’ll be deploying in order to create a pleasing aesthetic.

Typically, you’ll want to place larger, darker items near the bottom, and items that are lighter and more colorful at the top. This arrangement will prevent your display from looking top heavy. Similarly, if you place all the large items to one side and all the small ones on the side, you’ve got an unbalanced window display. Imagine you’re balancing items on a scale, which means doing things like balancing a large item on one side with lots of smaller items on the other.

Trust your judgment and get a sense of what emotion your display is evoking. With a balanced display, you’re more likely to create feelings of happiness, excitement, and joy, whereas an unbalanced display may signal anxiety or instability.

When it comes to creating an effective window display, lighting is often an afterthought, or something to consider if you’ve got the budget for “extra costs.” But lighting can be a crucial component in getting people to stop and notice your display.

Lighting can create moods, highlight certain products over others, and establish a dramatic setting for your store window display. Being strategic with lighting can pay dividends in helping you get your focal point right on and directing onlooker’s eyes to where you want them.

We don’t recommend lighting displays directly from the top, as this can lead to unattractive, harsh shadows. Instead, consider lighting displays from the sides and front. This technique will bring out the 3D quality of the display. Plus, you can really have some fun when you have light coming at it from different angles.

Once you’ve got all the pieces where you want them, make sure to take a look at your window display from every possible angle. Very rarely is a person going to only notice a display when they’re standing right in front of it. Walk up to it from different directions and check things like your focal point, how visible your signage or calls to action are, and if it all appears balanced.

Your audience will impact the products you choose to display, colors you use in it, and the stories you tell in your windows. Keep your ideal customer at the forefront of your strategy.

When you design your windows with a target audience in mind, you’ll draw those people in and make them excited to shop with you. If you try to create a display that appeals to everyone, you’ll end up watering down your design and appealing to no one.

It’s a well known fact that grocery stores display cereals for kids on lower shelves and cereals for adults on higher shelves. Why? Because this is where these customers’ eyelines land, and therefore, where their attention will be.

Keep window shoppers’ eyelines in mind while building external-facing displays. If you own a children’s clothing boutique, for example, you could display products that would appeal to kids, like toys, low enough for children to see, and more practical products at parents’ eye level.

Beyond considering eyelines, it’s important to remember that you’re designing a 3D display and not a flat one. Make sure that products and props can easily be seen—and look good—from various angles.

According to McKinsey, technology will help retail double its profitability. Interactive technologies like augmented reality, touchscreens, and QR codes help give a new meaning to the term “window shopping.” Embrace them to engage passersby and influence purchasing decisions.

Augmented reality (AR) technology enhances real-world objects and settings by placing virtual objects over them. AR lets shoppers try on products, like makeup and jewelry, virtually. This technology helps customers make purchasing decisions, even when your store is closed.

When placed within a window, touchscreens help customers learn more about the products on and off display. They also make it easy to entice window shoppers with coupons in exchange for contact information, which opts them into your email marketing efforts.

Touchscreens are best for stores that sell valuable, high-consideration items (i.e., electronics, furniture, or vehicles) since they can be used to share product specifications and details. They’re also commonly used in the real estate industry to show listings that aren’t featured in the main display.

Quick response (QR) codes are bar codes that open up a link, share a phone number, send an SMS, or share a plain text message when people scan them with a smartphone. Follow the example of Rose City Goods and put them in your window display to link to your ecommerce website, product pages, and more.

QR codes make it easy for window shoppers to make purchases even when your store isn’t open. They’re also cheap and easy to implement through a QR code generator.

For its Hallucination campaign, Gucci extended the technology to its window displays by installing classic artworks reimagined with characters dressed in designer clothing. What makes this display unusual is that most of the mannequins are facing away from the window, as if they were visiting an art gallery.

An experiential window brings products to life and attracts passersby to immediately interact with your brand. Inviting buyers to download an app on the spot encourages in-store sales and future online purchases, while giving you access to these engaged customers for marketing purposes.

Toronto apothecary Leaves of Trees unveiled a window display featuring oversized tubes of its skin care products suspended upside down, with cascades of dried roses, grapefruit, and lavender “pouring” out.

The display is striking not only because of the scale of the props, but also because it explicitly highlights the natural ingredients the retailer uses in its products.

Leaves of Trees’ unique window displays attract a lot of walk-ins, but this wasn’t always the case. When the shop opened in 2014, its displays featured colorful florals made from paper, but none of the brand’s actual products.

Founder Roohi Quereshi soon discovered that people were stopping to look but didn’t know what she was selling. The shop was mistaken for a restaurant, a juice bar, and even a pot dispensary.

Since we started incorporating our products into the window and aligning that branding with promotions and social media strategy, we’ve seen an increase in walk-ins from our target customer. And, almost every walk-in has led to a sale.

Creativity in any window display is important, but for smaller retailers, it’s crucial that products be clearly presented, not only so passersby know what you’re selling, but to target the right buyer.

Known for its elaborate window displays, Saks’ collaboration with French design collective Vetements did a complete about-turn by featuring nothing but a pile of old clothes.

“It was something vastly different than [Saks] had ever done,” says Mujica. “No one has ever put trash in a window and made a statement, and it was all about a good cause.”

While many walking by did a double take assuming the display was a work in progress or even a mistake, it enhanced Saks’ image as a retailer with a conscience.

Highlighting a good cause in your window display can help boost your brand image. Also, putting something in your window that is unexpected will grab the attention of passersby.

The goal of this window display wasn’t so much to attract a new audience to the brand, but to tap into the nostalgia of its existing young buyers who grew up eating Frosted Flakes and Corn Pops.

According to a study in the Journal of Consumer Research, people are more likely to spend more when they’re feeling nostalgic. To tie in the product with the display, the clothes were carefully curated to match the color grading of the boxes behind.

By combining nostalgia with bright colors, the Alice + Olivia window invokes a positive emotional experience for buyers. The overall effect is poppy, fresh, and fun.

A bright and well-lit window display is always eye catching, especially at night. “By lighting it properly, you avoid negative shadows that can make garments look small or dowdy,” Mujica advises.

In order to woo and impress its wealthy buyers during the holiday season, luxury department store Bergdorf Goodman spends upward of six figures on its window displays.

While Bergdorf’s resources exceed the budget of most high-street retailers, this window display makes a very strong statement about its brand and the high-end products it sells.

“You would never see fast fashion in a Bergdorf window. It’s not their customer,” says Mujica. “No one has done anything like this before or since. It took everyone’s breath away.”

Putting extra resources into your window display at certain times of year can really pay off. Holiday windows attract extra foot traffic, and, according to NRF research, holiday spending has reached an all-time high.

Tiffany & Co. has been famous for its window displays ever since the brand was immortalized in the film Breakfast at Tiffany’s. So iconic is the retailer’s window that several people have chosen the location to pop the question.

The retailer’s window displays are most notable for their simplicity. Unlike Bergdorf Goodman, whose windows are a targeted celebration of decadence, Tiffany’s creative is often quite minimal.

One recent window featured nothing but seven mousetraps and a mouse holding a canary yellow diamond. Set against the brand’s signature blue background, it showcased just a single item.

While it can be tempting to fill up a window to maximize the space, cramming too many items into a display can devalue your products by making them look cluttered. Focusing only on one item communicates to passersby that it’s special.

Carvers from Japan’s Okamato Studio sculpted holiday-themed blocks of ice while wearing designer jumpsuits, gloves, and scarves. The live-action demonstration set to music not only highlighted products found in-store, but also grabbed shoppers’ attention for an extended period of time.

This window created exclusive content that people then uploaded to Snapchat and Facebook Live. Putting people in a window is risky, but by creating a one-of-a-kind experience, it created huge engagement.

A creative window display that is completely different from what your competitors are doing not only attracts eyeballs on the street, but also extends the reach of your content through social media sharing.

The juxtaposition of high with low end “made the brand seem more approachable to passersby,” says Mujica. “It drew shoppers into the store like a carnival game.”

Themes have included under the sea, typography, and an entire window dedicated to a single children’s book. Each theme is the brainchild of “craftician” Kalpna Patel, who creates much of her work using simply paper and glue.

One winter window display paid homage to hygge, the Danish word for comfort, and featured books on crafting and cooking, with each nestled inside Nordic-style houses.

Created on a modest budget, TYPE’s unique window displays consistently lead to an increase in foot traffic. There’s no couture or Swarovski crystals, but by honing in on a specific theme, TYPE Books attracts the attention of both new and existing customers.

In fact, so many people enter the store asking about a specific title that the retailer set up a special display inside featuring all the books found in the window.

Hermès did the exact opposite in one of its stores, perching silk scarves around an oversized juice cup with a giant straw. By making the art the central point of this window, Hermès ensured an eye-grabbing experience in which the product was almost an afterthought.

The prominence of the color orange ties in well with the brand’s signature color. In fact, WindowsWear was so impressed with this display that it named it Best Orange Window of 2017.

Color is a key component of visual merchandising and can help influence buyer behavior. If you’re looking primarily to attract customers, using red and orange in your window display will draw the attention of passersby.

Philadelphia-based sustainable fashion brand Lobo Mau could teach a master class on how to ensure passersby don’t just browse window displays, but shop them.

“When the pandemic caused all non-essential businesses in Philadelphia to close, we had to think of a way to keep people engaged with our brand and to also make it easy for people to shop the store,” says co-owner and Designer Nicole Haddad. Co-owner and CEO Jordan Haddad “came up with the idea of using QR codes in our windows to allow customers to view the products and then order them straight from our website.

I pushed all the products in the store to the four windows and created small QR codes stuck directly onto the inside of the glass. Customers only had to scan the QR codes and they could purchase the product in the window and also schedule a local pick up or free shipping.

“Our boutique is situated on a corner, and it has four big windows. It’s prime real estate for window displays,” says Nicole. “When building out the store we asked our architects to create modular displays that we could constantly update and change around. One week we could have a sweatshirt hanging in the window, and then the next week the same window can be all shelves to display our ceramics.”

“We start[ed] using QR codes [in our windows] to provide visitors with context to our exhibitions,” says Art Center Program Manager Meg Wachs. “We want to allow any passerby on the sidewalk a chance to learn about the work on display, even if our space isn’t open in the hours that they may be passing.”

“Due to COVID-19, we had a gap in our Window Gallery exhibition calendar at the holidays that seemed best optimized by adjusting the work on display to products from our retail space” that are featured in the organization’s holiday gift guide, Wachs explains. Wachs also configured “the QR [code] to lead to our [digital] Holiday Gift Guide. Even within a retail space, we try to educate the public beyond what their experience with glass is.”

Take a page out of UrbanGlass’ book and use your window display to educate customers, in addition to selling products. For example, you could link your QR codes to landing pages that explain the process behind how you create your products.

Window displays are a powerful sales tool. They draw customers in, keep them engaged, and help initiate sales. By getting creative with your displays, and enhancing them with technology, you’ll convert passersby into customers.

With Shopify’s mobile POS, you can serve customers anywhere in your store, banish lineups at the checkout counter, and speed up your checkout. Use any smartphone or tablet to process returns and exchanges, accept payments, and check out customers wherever they are.

New York City’s Macy’s is the quintessential example we think of when we think window display. With gigantic windows across their flagship store give them the perfect space for building some of the world’s most creative window displays, especially during the holidays.

To create a unique and eye-grabbing window display, you’ll first want to spend some time brainstorming creative ideas first. Then start gathering the merchandise and materials you’ll need and bring your window display idea to life.

Creating a window display is a lot like creating web content. If you write a formulaic blog post packed with clichés, it won’t resonate with your audience. Similarly, if you plop a standard mannequin dressed in a seasonal outfit in your window display, it won’t persuade anyone to shop at your store.

And for this very reason, we’ve decided to highlight the window displays that tell some of the most captivating stories in retail and teach you how to tell them through your own window display. By leveraging storytelling, you can pull people into a narrative and evoke warm feelings and emotions they associate with your brand, driving them to not only visit your store but also buy your products.

Even if your window display tells an incredibly vivid story, it won’t resonate with your audience if they can’t visualize themselves in that narrative. In other words, you need to make sure your window display is relatable and relevant to your target customers’ lives.

If Isabel Marant’s target customers were teenagers, though, this window display probably wouldn’t resonate with them. Most teens can’t relate to this display’s story.

That said, you don’t want your window display to get so targeted that it alienates people who aren’t exactly best-fit customers but still want to buy your products.

For example, when Sessions Music, an education company, discovered that 75% of their students were under the age of 15, they designed their display windows to grab young students’ attention. But this decision made people think Sessions Music only offered music programs for children, and a bunch of people started asking them if they offered music programs for adults, even though Sessions Music has offered them for their entire existence. Unfortunately, their window display didn’t make that clear.

Sessions Music’s display window mishap teaches us a valuable lesson when using data to understand our customers. Data, in its raw form, is just a bunch of numbers packed into a spreadsheet. The actual value of data are the insights that lie within. But to truly extract those insights, you must think critically about the context your data was generated from.

In a world where countless brands fight for a limited amount of attention, the only way your window display can grab people’s attention is by being original. But that’s easier said than done.

Cliches repel attention. They sap your window display’s creativity and can’t activate the prefrontal cortex, which is the part of the brain responsible for experiencing emotions.

Instead of displaying their best-selling products with a standard crew of ghouls and goblins in their window, they cleverly framed one of their products, brooms, as a witch’s broomstick, which helped them tap into people’s Halloween spirit in a refreshing way.

By taking an unexpected approach on a popular theme, Cole Fox Hardware could separate themselves from the pack and appeal to people who were tired of seeing ghosts or jack-o-lanterns in every other window display.

Bertuli, a menswear retailer, understands our desire to transcend our current selves. And by displaying an outfit with a Batman shadow, they’re communicating that wearing their clothes will enable their customers to channel their inner-Batman.

If you want to evoke the same type of emotions in your customers as Bertuli does, start thinking about the ideal lifestyle your customers want and use your window display to convince them that your products can help them live it.

To capture people’s imaginations through your window display, you need to make sure it physically grabs their attention. One of the best ways to do this is by placing the most visually engaging element of your window display at eye level.

The most visually engaging element of your window display is usually the key feature of the product you’re showcasing. For instance, check out this exhibit from Seneca College’s annual fashion show called Redefining Design.

By hanging this stylish outfit’s key feature, a jacket that resembles a suave professional strolling through the airport, on his way to catch a flight for an important meeting, at eye level, the display can draw people in and plant this exact image in their heads. Eventually, these people will start visualizing themselves as this suave professional, which stimulates their desire to buy the entire outfit.

Historically, a huge advantage digital marketing has had over visual merchandising is that you can easily gauge your content’s performance or its impact on website traffic and lead generation. At a brick and mortar store, it can be hard to measure a window display’s performance. You could tie sales back to your display, but, in all honesty, your store experience, sales people, and merchandise influence revenue much more heavily than your window display does.

To really gauge the value of your display, you need to track the metrics that align with its main purpose -- getting people in the door. But how do you do that?

In recent years, vendors have released software that can measure your store’s foot traffic and, in turn, help you understand which window displays bring in the most store visitors. Once you collect enough of this data, you can leverage proven window displays to boost foot traffic and even test new ideas and concepts.

Thoughtful, engaging content in a storefront window has the power to engage customers and ultimately lead them into the store. Samsung’s OMN Series displays not only deliver an image with flawless clarity, but also are designed to maintain its superior picture quality even when exposed to direct sunlight – a common challenge for conventional in-window displays. In addition, with a slim and sleek design, the OMN series is compatible with any window layout and highlights the sophisticated and modern style of the brand. The OMN series also delivers bright and clear images while consuming a low amount of power, which positions businesses to reduce overall costs and optimize efficiency considerably.

When shoppers enter a retail store, they’re faced with rows and rows of goods to choose from. How do shoppers decide which items to buy? While many modern shoppers conduct research online before leaving home, the majority still prefer to make their final purchases when they’re in the store.

The fact that most shoppers make purchase decisions in-store means that retail store owners and managers have an opportunity to influence their customers’ choices. One of the leading ways to do that is with in-store retail displays.

An in-store retail display is a setup that includes signage and sometimes other features, including the products themselves. These displays can be located throughout the store, and their primary purpose is to encourage customers to buy a particular product.

Another common term for an in-store retail display is a point of purchase (POP) display. You may also hear the term point of sale (POS) display. A POS display is one that’s located where the sale itself is occurring, such as at the register. A POP display, on the other hand, can be located anywhere in the store.

Why are retail displays such popular visual merchandising solutions among retailers ranging from small mom-and-pop shops to huge international chains? They provide several benefits to retailers and their customers. The main advantage they offer to the retailer is increased sales. Let’s take a look at some of the ways retail displays can boost your sales.

Retail displays make a product stand out from the rest of the items in your store. Using bright colors, striking visuals and compelling copy, product displays attract shoppers’ attention and encourage them to check out and, ideally, purchase whatever product the display promotes. In a store that people regularly visit, such as a grocery store, many shoppers would simply grab their usual purchases if there weren’t any POP signs to draw their attention elsewhere. In stores that people visit less regularly, you can use displays to attract customers’ attention to whichever products you want to highlight.

Even though it’s now easier than ever for shoppers to research products from home, many shoppers still spend a significant amount of money on impulse buys. Most Americans spend hundreds each month on last-minute purchase decisions, adding up to hundreds of thousands over a lifetime. This represents a significant opportunity for retailers. POP displays are an excellent way to get people to make those impulse buys at your store.

When you get a new product in your store, you need to find a way to let people know about it. One of the best ways to accomplish this is with POP displays. They introduce shoppers to the product at a time when it’s easy for them to simply toss it in their cart. Your POP display should briefly explain what the new product is and how it differs from other similar products. It should also include copy and visuals that get people excited about trying something new.

Is there an item in your store that just isn’t selling as well as you’d hoped? Maybe it’s relatively new, or maybe it doesn’t stand out enough from your other products. A custom POP display could give that product the boost it needs, getting people to notice the product and encouraging them to give it a try. With the right design and placement, an acrylic POP display can help that troublesome item start flying off the shelves.

Retail point of purchase signs are also an excellent way to inform and educate customers about your products. Visuals help with the learning process, so a visual display combined with the product itself is a powerful way to help shoppers get to know your product. You can use a POP display to teach customers about a new item or explain the difference between several types of similar products, such as different types of red wine, for example, or different tire treads.

You can also increase your sales by using a retail display to group items that customers may want to buy together. For example, you could place a dress and a matching cardigan on a single display to encourage people to buy them together. In a grocery store, you could place several ingredients needed for a recipe on one display. Retail displays are a visually appealing way to group items to grow your sales.

Retail displays used to be reserved mostly for the register area, but today you can find them throughout the store. While you can always come up with your own unique POP display designs, here are some of the most common types:

Placing retail displays near the checkout line is still an excellent way to boost your sales. These displays may be attached to the checkout line equipment itself or be a standalone structure placed near the register area. POS displays typically work best for small, inexpensive items that shoppers might be willing to add to their carts at the last minute. Often, these items are things the shopper can enjoy right away. That’s why you typically see candy, snacks, beverages and magazines near the checkout line.

You can also affix displays to the shelves where you sell your products. Because they’re attached to the shelves, these displays are typically smaller but can still get people’s attention as they browse the aisles. You might attach a small cardboard sign to the shelf where a product is located or hang a display that you attach small products to. These types of displays can be effective because they’re located right where customers are when they’re making most of their purchase decisions.

You can also attach displays to the other fixtures you use to display your products. These store fixtures and displays might include racks, tables, Slatwall panels, countertops and more. This can be a good option because these fixtures may already help a certain product stand out. Adding signage and other elements to it to create a custom retail display can make it even more eye-catching. Retail sign fixtures are excellent tools for promoting special deals, highlighting a new product or moving a product that’s been slow to sell.

You can also place standalone retail displays anywhere in your store to help build sales. You can put these standup signs in aisles, near registers and in any other spaces where customers go. Since these displays stand on their own, they tend to stand out even more than other types of POP displays. They come in a variety of forms and are easy to customize because they don’t rely on any existing fixtures.

The endcap is another ideal location for a retail display. Customers will see these retail endcap displays whenever they enter an aisle, and there’s typically a lot of space around endcaps to create an impressive presentation. Endcap signage is a great place to promote new products. You can also pull an item from the aisle and give it the spotlight with its own endcap. Using the structure of the endcap makes it easier to quickly create an eye-catching display.

Hanging signage is a unique way to get customers’ attention and promote a product. Customers can see a hanging sign from anywhere in the aisle and even from across the store. These displays can range from simple hanging business signs to larger, more intricate displays. You could even potentially include one of the products you’re promoting as part of the hanging display.

The images on your retail display will play a major role in getting your customers’ attention. Images can include photographs, drawings, patterns and more. Ensure that the images you use look professional and are printed on high-quality material. Try to make them as eye-catching as possible but also make certain that they match the branding of the product you’re promoting or your store’s brand. The images on your display can give customers an idea of the kind of product you’re promoting and help get them interested in it.

The colors on your display also have a crucial role to play. In fact, 85% of consumers say that color is a major reason they choose a particular product. Bright, bold colors can help get people’s attention, and pleasing color combinations can make shoppers feel attracted to a certain product. Different colors also have different connotations. A light blue creates a calm feeling, while a bright red ignites a lively, adventurous mood. Again, ensure that the colors you choose also match your brand.

Text is another crucial retail display element. Some retail displays have minimal text, while others go into more detail in their copy. In general, all retail POP signage should have some large, bold, concise copy to get the attention of passersby. If the goal of your display is to inform customers, you may also want to include larger blocks of text. Whatever your approach is, be sure to print your copy in an easy-to-read font.

Many POP displays also include the products they’re promoting. While this isn’t a requirement, it can really help to draw attention to the items you want to give a boost to. Including the products in your display makes it easier for the shopper to identify the products you’re promoting and take a closer look at them to consider buying one. Retail displays also give you a chance to display your products in an eye-catching, visually appealing way that can help increase their sales.

Another optional element to include in your display is an interactive feature. This could be a tablet where shoppers can play a game or answer survey questions. You could also give people the chance to try out your product at the display. If it’s a food item, you could give away samples. If you’re selling a new toy, have a button for kids to push so they can see the toy in action.

A well-designed retail display can help you promote your products and boost your sales. So, how can you get the maximum benefit from your displays? These tips can help.

Retail displays help products to stand out from all the other items on your store’s shelves, but using certain design elements can help make it even more likely that your customers take notice. Bright colors, eye-catching images and easy-to-read text can all draw customers’ attention. Try to create something with elements that differ from the color schemes and visuals around it. You can even use lighting to give your display some extra attention-grabbing power.

Adding an interactive element to your display can help get customers interested and keep them engaged. Giving away samples and offering product demos are a great way to do this. Once a customer tries a product for themselves or sees it in action, they may be more likely to purchase it. You can also introduce an interactive element using touch screens or tablets. You could let customers play a game on a tablet or have a button that people can push to see a video demonstration of the product.

It’s also important to keep your display simple. Be sure to focus on just one theme. You can have multiple products on one display, but be sure that those products have a clear connection to each other. Also, avoid making your design too busy. A design crammed with text and visual elements usually isn’t visually appealing. A crowded design also makes it harder for customers to quickly get the idea behind the product you’re promoting. Shoppers should get an idea of what you’re selling almost immediately.

In the copy you put on your display, focus on the benefits of the product, rather than the features. The difference between these two things can be subtle but is often crucial to making a sale. For example, a kitchen knife set might feature rubber, non-slip handles. The benefit of that feature is enhanced safety and certainty. Focusing on the benefits instead of the features takes you from a product-centric view to a customer-centric view. Focusing more on the customer’s needs can make your display more engaging and persuasive.

Another crucial element to include in your copy is a call to action — a short phrase that encourages the customer to take a certain action. When it comes to retail displays, that action is typically buying a product, trying a sample or watching a product demo. Make this phrase short and give it a sense of urgency. Say something like, “Try it today!” or, “Get yours here!” to encourage your customers to take action.

If your POP display is unique, it has a better chance of getting and keeping shoppers’ attention. Don’t be afraid to be creative and try new ideas when designing your display. The more it stands out and gets people’s attention, the better.

In addition to your main POP display, you may want to include other in-store signage to add something a little extra to your display. Some ideas include:

Banners can serve as a backdrop to your display, or you can hang one above your display to help draw attention to it. You can choose from various banner materials, including cast vinyl, calendar vinyl and mesh vinyl. Signage fixtures like retractable banner stands make it easy to set up and take down your banners. One option is to create a step-and-repeat banner with the logo of the product you’re promoting and invite customers to take a picture in front of it with a giveaway item, such as free sunglasses.

As part of your display, you might have a table where you put the product you’re promoting or give out free samples. A custom branded table covering can help make your display more visually striking and help you to promote your brand. Our table covers are made from wrinkle-resistant, machine-washable polyester.

If you want to create a larger POP display, consider a wall covering. These in-store graphics allow you to use available wall space to create a large, eye-catching visual. You could, for example, use pictures of someone using the product and place them in sequential order so the pictures tell a story. If you’re selling power tools, for instance, you might show someone using their tools to build a shed or a treehouse. You can print these images on sectional fabric wall panels or a vinyl wall mural.

Take advantage of the floor space around your display to add an extra visual element. With floor graphics, that’s easy to do. You could print the graphics with a message inviting shoppers to check out a product or place footprints going down the aisle, heading to the display. Floor graphics consist of a base vinyl layer, an anti-skid laminate coating or matte mask and an adhesive layer that enables the graphic to stick to the floor.

Window graphics are another easy way to add an interesting visual element to your display. These graphics can function similarly to wall graphics, or you can create a smaller sign. You could, for example, place the graphic above your display to draw more attention to it. For retail displays, short-term options such as static clings and window decals are typically the best choices.

With in-store digital signage, you have the flexibility to change your design as much as you want. You can even scroll through multiple messages. The use of technology and movement in your display can also help get people’s attention and keep them interested in the product you’re selling. Consider putting basic information on the display itself and using digital signage to provide more details.

Tablet stands or kiosks are another great way to incorporate technology into your retail display. They also enable you to add in an interactive element. Tablet stands and kiosks place your tablet at eye level and frame it in a visually appealing way that encourages shoppers to use it.

Life-size cutouts of a brand spokesperson, movie character or even of a product itself can be a fun way to draw attention to your display. This is especially true if the spokesperson is familiar to your audience.

At SpeedPro, we’re experts in large-format printing, and we can provide you with high-quality signage and retail displays on time and to your exact specifications. We’ll work with you to ensure we understand your needs and help you choose the right solutions to meet your goals. In addition to POP displays, we provide a wide range of signage products, including directional signage, digital signage, hanging store signs and outdoor signage.

To learn more about how we can help you use in-store retail displays to promote your products and increase your sales, contact your local SpeedPro studio today.

The refresh rate of a display is the number of times per second that the image refreshes on the screen. For example, a 60Hz display will update the screen 60 times per second.

With approximately 8,290,000 pixels, or about four times the pixels of a Full-HD display, images are highly detailed. This dynamic, large-screen display archives true-to-life, finely nuanced images. The 4K display is an excellent choice for meeting rooms where images are often viewed up close, and creates impressive ambience in signage applications for commercial facilities. It can be expected to attract considerable attention.

Conventional display panels are preset with display modes such as Standard and Dynamic. The SQ1 Series comes with an extensive display menu to let you select the most suitable mode for the content to be displayed and the viewing environment.

* Although the term "DICOM" is used, this product is not medical equipment. Do not use displayed images for medical purposes such as examination or diagnosis.

The SQ1 Series supports HDR (High Dynamic Range) (PQ and HLG). Image reproduction is stunning, from deepest black to sparkling bright highlights. Additionally, they have emulation mode for BT.2020. This enables an emulation display to support the wide color gamut of the ITU-R BT.2020 standard.

The SQ1 Series is capable of constant, 24/7 operation. It offers reliable use in public spaces where many people gather, such as train stations, airports, and shopping malls, as well as installation in control rooms. It is also equipped with a variety of input/output terminals for versatile applications. Furthermore, the 65-inch, 55-inch, and 49-inch models can be installed with a tilt up to 45 degrees for use in a variety of mounting situations.

* In case of long time, the moving image is recommended to be displayed. If you display a still picture for an extended period, the image retention might remain on the screen. However, image retention can gradually disappear by displaying a moving images.

The depth of the TH-98SQ1 is only 90 mm (3.5"). The depth of the TH-98SQ1 is slim when installed using the separately sold, exclusive wall-mounting bracket (TY-WK98PV1), which complies with ADA Compliant*1. The display can be installed to blend into spaces such as crowded passageways or conference rooms without having to worry about an irregular shape getting in the way.

Split the content from image sources, and enlarge the display in a portrait orientation. There is no need to use a special device, such as a processor, while creating content from various images. Placing three TH-65SQ1 models vertically creates a display equivalent to 112 inches. This enables highly visible store signage.

Time tables, flight schedules, and other information in small text are clearly displayed. The use of durable components enables continuous, 24-hour operation.

In addition to 4K multi screens, the SQ1 Series can display 2 screens, such as PinP and PbyP. This is ideal for checking details in various applications such as videoconferences, digital signage, and surveillance monitoring.

When installing multiple displays, the Cloning function lets you use a USB memory (or LAN network) to copy the settings of a parent display to other units, thus greatly shortening the setup time.

Playlists and schedules created with Content Management Software can be transferred to displays with USB memory or via LAN. Synchronized playback on multiple displays is also supported.

Compatible with Multi Monitoring & Control Software for addition of new functions, such as automatic searching for map displays and registered devices. Displays and peripheral equipment on the intranet can be controlled and their status can be monitored. Also error notification and error indication can be detected by an indication monitoring function (for a fee) for improved maintenance.

If the main video and audio signals are interrupted, the system immediately switches to alternative signals. If the main signals are restored, the original image is displayed.

By simply connecting a display and PC with a video cable, a series of operations can be performed: the signal can be detected → the display power turned on → the input switched → and the display power turned off. There"s no need to operate a remote control, and no forgetting to turn off the power at the end of the meeting.

Gain access to tools that bring your screens to life. Securely display dashboards. Create custom integrations using our GraphQL API. Connect 70+ apps and thousands of integrations you already use.

"I’d recommend ScreenCloud to any retailer. The digital signage is an elegant communication tool that fits perfectly with our shop design, and it’s enhanced our customers’ retail experience while providing us with an effective channel for marketing."

"I’d recommend ScreenCloud to any retailer. The digital signage is an elegant communication tool that fits perfectly with our shop design, and it’s enhanced our customers’ retail experience while providing us with an effective channel for marketing."

"I’d recommend ScreenCloud to any retailer. The digital signage is an elegant communication tool that fits perfectly with our shop design, and it’s enhanced our customers’ retail experience while providing us with an effective channel for marketing."

Unlocking your screen potential is more important now than ever, when hundreds of communication channels are competing for your audiences’ attention. Screens surface relevant, repeated, and real-time information to:

In an ideal world, there are 6 major elements of visual merchandising displays that should always be kept in mind in your planning. Color, light, landscaping, space, signage, & storytelling should all be considered and each aspect has an important effect to help maximize your ROI.

The rise of e-commerce and competitive pricing has seen retailers struggle to attract and keep customers in their stores. In the U.S,22% of the country’s department storeshave closed or announced closings since 2018, including reputed brands like Sears, Nordstrom, Macy’s, and JCPenney. One way to improve sales is by investing in visual merchandising, which features attractive window displays and creative in-store layouts to encourage purchase.

Visual merchandising is the art of improving the aesthetic appeal of a product or store. While window displays are an essential part of visual merchandising, the concept also includes shelving layouts, themed displays, interactive displays, window installation, and in-store displays. In other words, you are visually communicating with your customers, whether they are potential or current customers.

Although visual merchandising is primarily an art of attracting customers to retail stores, it also applies science with various design elements like lighting, furniture placement, color, floor plans, patterns, and promotional displays. Visual merchandising helps retailers understand shoppers’ buying habits and influence what and how they see products.

The mass production of glass from the 1840s facilitated the growth of the department store. Stores could now afford to have large storefront windows to display their products. In the modern-day, visual merchandising has developed into a form of marketing as retailers try to improve the customer experience. Innovative trends like brand activation, pop-up stores, and mannequins with personality and digital signage are influencing how brands encourage sales.

Imagine going to a clothes store stocked with coordinated collections of outfits that you can mix and match to create different outfits. The store’s displays and mannequins feature unique color schemes and patterns that create striking looks, and you can vividly picture yourself in various displayed ensembles. So, if you were looking for trousers, you might end up buying a shirt, jacket, and shoes because they go so well together. You can think of visual merchandising as retail bait, influencing customers to make purchases based on emotions.

The key to attracting customer interest is designing a welcoming environment that can include bold and beautiful colors and glamour. For instance, elements like sale signs, promotional marketing, and eye-catching product displays can boost your sales, which is the bottom line of any business strategy.

If you want to bring more customers in, you can invest in attractive signage and striking window displays that capture shoppers’ imagination. The buying process does not start when a customer enters your premises, but rather when the decision is made to enter your store. In other words, the customer journey begins at the visual merchandising display windows. For example, props and backdrops are commonly used during the Christmas season to capture the holiday mood. You can design real-life window settings that make it easy for shoppers to imagine themselves using your products.

Visual merchandising helps retailers focus on customer experience rather than the final step of buying. You should aim to create a pleasant atmosphere that will appeal to your customer from the moment they enter your store. Therefore, you can use product displays, immersive experiences, digital signage software, featured spots, props, and well-lit displays to excite shoppers. Visual merchandising creates an environment for customers to discover products and have a memorable customer experience.

Retailers can use visual merchandising to communicate their unique brand message to shoppers. This strategy is a form of storytelling, and you can shape the perception customers have regarding your brand. For example, Nike is well-known for its tagline “Just Do It,” and its in-store experiences include mannequin displays, product presentations, and decorative walls that live up to the catchphrase. Visual merchandising will help you communicate your brand’s identity and personality to visitors.

Whether you are looking to design more attractive customer retail merchandising displays or are new to visual merchandising, here are the essential elements of the concept:

Color is the most vital element in an in-store visual display. Additionally, color can help to evoke particular emotions. Colors help retailers create a welcoming atmosphere that boosts sales. In other words, bright signage content colors like orange and red are commonly used to attract the eyes and excite shoppers, while some luxury brands use dull colors to suggest sophistication. You can also use colors to make different products stand out. For example, you can place a product in a neutral hue in front of a strong background to attract attention.

Best TipsAvoid too many contrasting colors. When using color in visual merchandising, you should avoid creating overwhelming displays. You can design beautiful contrasts by contrasting dark and light tones.

Landscaping is an essential technique for capturing shoppers’ interest. This strategy involves the elevation of products as ‘prime offerings’ to make them stand out. Landscaping gives retailers creative freedom as they can work with three dimensions: lateral, longitudinal, and vertical.

LED lights have become popular since they are softer than fluorescent tubes. You can use LEDs as task lights on display racks, changing rooms, and behind the shelves. When using lights in visual merchandising,  pay attention to glare, contrast, and uniformity for ADA-compliant signage.

Positive space is an item’s solid position, while negative space describes the open space around it. For example, you can use contrasting colors in the positive and negative spaces to design an attractive display. When used creatively, negative space will provide your products with room to breathe.

One of the taxing parts of visual merchandising in retail is deciding what to do with empty space. The area between the displayed products and the ceiling is often underutilized in stores, but it has a lot of potential to influence the customer experience. For this reason, you can use it to display signage and display visual merchandising to add product value.

If your visual merchandising strategy does not include digital signage, you are missing out on a revolutionary way of engaging shoppers. People have become accustomed to screens, and you can take advantage of this attraction by installing digital screens throughout your retail space.

The primary element that makes digital signage effective is that visual displays are incredibly memorable. By incorporating imagery into your content, you will help people remember your brand and become return customers. Not to mention, you can use interactive digital signage in window displays, in-store displays, and point-of-sale screens to promote and advertise your brand.

Best TipsCreate customer-focused content, while avoiding complicated messages on digital screens as they will quickly bore your audience. Instead, highlight the uses and requirements that your customers are interested in.

Everything should work harmoniously to stimulate a customer’s imagination, from music, scents, lighting, and thought-provoking window installations to signage and layouts. Your store should be a place of discovery, where customers can find curated collections and new information about your products.

Visuals influence people’s decision-making, and you can use storytelling, signage, color, landscaping, light, and other visual retail merchandising design elements to increase sales. In conclusion, the basis of visual merchandising is a clear understanding of your brand. From there, you can manipulate your store’s interior and exterior to curate a memorable shopping experience

Planar® CarbonLight™ VX Series is comprised of carbon fiber-framed indoor LED video wall and floor displays with exceptional on-camera visual properties and deployment versatility, available in 1.9 and 2.6mm pixel pitch (wall) and 2.6mm (floor).

From cinema content to motion-based digital art, Planar® Luxe MicroLED Displays offer a way to enrich distinctive spaces. HDR support and superior dynamic range create vibrant, high-resolution canvases for creative expression and entertainment. Leading-edge MicroLED technology, design adaptability and the slimmest profiles ensure they seamlessly integrate with architectural elements and complement interior décor.

From cinema content to motion-based digital art, Planar® Luxe Displays offer a way to enrich distinctive spaces. These professional-grade displays provide vibrant, high-resolution canvases for creative expression and entertainment. Leading-edge technology, design adaptability and the slimmest profiles ensure they seamlessly integrate with architectural elements and complement interior decor.

From cinema content to motion-based digital art, Planar® Luxe MicroLED Displays offer a way to enrich distinctive spaces. HDR support and superior dynamic range create vibrant, high-resolution canvases for creative expression and entertainment. Leading-edge MicroLED technology, design adaptability and the slimmest profiles ensure they seamlessly integrate with architectural elements and complement interior décor.

Planar® CarbonLight™ VX Series is comprised of carbon fiber-framed indoor LED video wall and floor displays with exceptional on-camera visual properties and deployment versatility, available in 1.9 and 2.6mm pixel pitch (wall) and 2.6mm (floor).

Carbon fiber-framed indoor LED video wall and floor displays with exceptional on-camera visual properties and deployment versatility for various installations including virtual production and extended reality.

a line of extreme and ultra-narrow bezel LCD displays that provides a video wall solution for demanding requirements of 24x7 mission-critical applications and high ambient light environments

Since 1983, Planar display solutions have benefitted countless organizations in every application. Planar displays are usually front and center, dutifully delivering the visual experiences and critical information customers need, with proven technology that is built to withstand the rigors of constant use.

You can manage how adverts appear on your digital signage screens. Whether it"s on one screen or a whole network, you can schedule your content, and get reports on your ads that are being displayed.

Price always matters, that"s why for £2.99 per month we"re the most cost-effective digital signage platform! And if you thought that was a good deal... your first 10 screens are free!

We know how painful it can be to find the right solution, and sometimes it"s either too costly or the free trial doesn"t last long enough to make a decision. That"s why with PosterBooking your first 10 screens are completely free, we won’t even ask for any payment details!

PosterBooking turns any TV screen into a digital sign. Allowing you to display images and videos for a variety of uses including for advertising, restaurant menus, general messages and more.

We believe digital signage shouldn"t be expensive, that"s why we offer your first ten screens free of charge, you won"t even need to add your card details to get started either. If you need more than ten, we"ll only start billing you from your eleventh screen.