professional shop window display screens brands

2023-01-03 12:32:11

Brick-and-mortar retailers have just a few seconds to attract—and hold—a buyer’s eye with a window display. In New York City, 10,000 people pass the Macy’s window every hour. That’s nearly 1.7 million people each week!

Your shop doesn’t have to be world famous or located in the middle of busy Manhattan to benefit from a well-designed store window. According to NPD Group research, window displays influence purchases an average of 24% of the time.

The right window display design can engage shoppers enough to cause them to stop, look back, and walk into your store, where your floor staff can help close the sale. Not only do attractive window displays help bring in customers, they also let you display new products, highlight promotions, enhance your brand image, and differentiate your store from the competition.

With increasing competition from ecommerce, and the COVID-19 pandemic keeping shoppers at home, store windows are more valuable than ever. In order for window displays to benefit brick-and-mortar retailers, Mujica says, “it’s important they have a very specific vision for the people they are pandering to.”

Window displays can help your store boost foot traffic and brand awareness, highlight products and promotions, and differentiate itself from the competition.

Window displays preview what’s inside your shop. You can use them to entice customers with products they’ll like and to highlight new arrivals, limited-edition products, or even holiday gifts.

Leverage windows to let customers know about sales. If you’ve ever entered a store after seeing a huge “SALE” sign in its window, then you understand how effective this tactic can be. Synchronize in-store offers with online promotions to increase the impact of your displays.

Let’s say there are two shoe stores in your neighborhood that feature the same shoes in their window. Store A displays the shoes in a creative way, while Store B unimaginatively places each pair on top of its box.

Which store do you think attracts more customers? Most likely Store A. Making an effort with your window displays will help you stand out from the local competition.

They’re great for exhibiting clothes on mannequins and body forms and showing off your store’s interior design. However, open window displays are revealing, making it difficult to hide fixture accessories, like wires.

Closed window displays have a wall or backdrop separating them from the store floor. These displays emphasize the products on view by eliminating distractions from inside the shop. Yet, they block natural light from entering your shop, so you’ll have to compensate with ample lighting on the floor.

Shadowboxes are small, box-like, and most often used to display petite, detailed items, like jewelry, shoes, or makeup. They’re usually only big enough for one or two people to look at at once.

As the name implies, you get a corner window display when two windows come together in a corner, creating a large, box-like display. Corners are optimal for attracting shoppers approaching from any direction and showing off products from more than one side. But, it can be difficult to arrange products in these displays, since they need to look attractive from multiple viewpoints.

Setting up your first retail window display may sound a little daunting. Luckily, you don’t need to have a design background to create a compelling store window display. Even if you don’t have the budget to hire a visual merchandising professional, it’s possible to DIY your own display.

Here, we’ll help you set your fears aside so you can master the art of putting together unforgettable window displays. We’ll guide you through the process of assembling your store window display, as well as offer some window display ideas to get you started.

Use Shopify’s analytics and reporting to make the right merchandising decisions at each of your store locations. Spot seasonal trends, see which products require promotion, measure your promotions’ impact on product sales, and more.

Before you start brainstorming complex ideas for your first retail window display, let’s start by making sure we"ve got the necessary tools to set you up for success. In other words, you don’t want to be halfway through the process only to notice you don’t have a tape measure or another essential tool.

Depending on the design of your store window display, you may need other materials to complete your project. However, these tools will keep the ball rolling and can serve as a skeletal shopping list to start your display design.

When it comes to conceptualizing a store window display, it’s best to start with a pen and paper. Before sketching out your window display ideas, start with a story based on a theme. Yes, your window display design should tell at least a basic story. After all, it"s proven that storytelling can serve as a strategic business tool.

Doing so will help you determine where your focal point should be. The focal point is where you want your prospective customers to look first and concentrate their focus. The central point of your display should be big enough to catch a shopper"s attention, even on the other side of the street.

Start thinking about the arrangement of products based around your focal point. Will you arrange your products on wires or shelves around the focal point? Or maybe set them up in a pyramid? Explore different configurations to see what would work best for your window display.

Let’s be honest: society’s attention span is shrinking to about less than a millisecond, and your buyers are no exception. You can bet that most people walking by your store will either be engaged in conversation with friends, texting, or walking their dogs. So, you’ll need to pull out all the stops to make sure you catch their attention. At the very least, you can create a store window display they’ll want to take photos of with their smartphone and share them with the world.

So, when creating your retail window display, don’t be bland. Be bold with colors, shapes, and props. Think outside of any cookie-cutter colors and opt for more eye-catching hues like fuchsia, orange, or electric blue. Just remember to exercise your best judgment and keep everything consistent with your brand.

With all the window display ideas available for you to use as inspiration, it’s easy to get carried away and create an overly complicated display. However, too much clutter is likely to repel and overwhelm potential passersby, rather than draw their attention. Don’t try to do too much or you’ll just end up with a busy, unfocused display.

Always keep your goal in mind: ultimately, you want to draw attention to your products and help customers quickly understand why certain products are grouped with others. That also means keeping your display clutter-free and being able to justify why each component of your display is included.

When you’re creating a display, you’re going to have small and large objects, dark and light colors, lights and shadows, and so on. It’s important to balance the different elements you’ll be deploying in order to create a pleasing aesthetic.

Typically, you’ll want to place larger, darker items near the bottom, and items that are lighter and more colorful at the top. This arrangement will prevent your display from looking top heavy. Similarly, if you place all the large items to one side and all the small ones on the side, you’ve got an unbalanced window display. Imagine you’re balancing items on a scale, which means doing things like balancing a large item on one side with lots of smaller items on the other.

Trust your judgment and get a sense of what emotion your display is evoking. With a balanced display, you’re more likely to create feelings of happiness, excitement, and joy, whereas an unbalanced display may signal anxiety or instability.

When it comes to creating an effective window display, lighting is often an afterthought, or something to consider if you’ve got the budget for “extra costs.” But lighting can be a crucial component in getting people to stop and notice your display.

Lighting can create moods, highlight certain products over others, and establish a dramatic setting for your store window display. Being strategic with lighting can pay dividends in helping you get your focal point right on and directing onlooker’s eyes to where you want them.

We don’t recommend lighting displays directly from the top, as this can lead to unattractive, harsh shadows. Instead, consider lighting displays from the sides and front. This technique will bring out the 3D quality of the display. Plus, you can really have some fun when you have light coming at it from different angles.

Once you’ve got all the pieces where you want them, make sure to take a look at your window display from every possible angle. Very rarely is a person going to only notice a display when they’re standing right in front of it. Walk up to it from different directions and check things like your focal point, how visible your signage or calls to action are, and if it all appears balanced.

Your audience will impact the products you choose to display, colors you use in it, and the stories you tell in your windows. Keep your ideal customer at the forefront of your strategy.

When you design your windows with a target audience in mind, you’ll draw those people in and make them excited to shop with you. If you try to create a display that appeals to everyone, you’ll end up watering down your design and appealing to no one.

It’s a well known fact that grocery stores display cereals for kids on lower shelves and cereals for adults on higher shelves. Why? Because this is where these customers’ eyelines land, and therefore, where their attention will be.

Keep window shoppers’ eyelines in mind while building external-facing displays. If you own a children’s clothing boutique, for example, you could display products that would appeal to kids, like toys, low enough for children to see, and more practical products at parents’ eye level.

Beyond considering eyelines, it’s important to remember that you’re designing a 3D display and not a flat one. Make sure that products and props can easily be seen—and look good—from various angles.

According to McKinsey, technology will help retail double its profitability. Interactive technologies like augmented reality, touchscreens, and QR codes help give a new meaning to the term “window shopping.” Embrace them to engage passersby and influence purchasing decisions.

Augmented reality (AR) technology enhances real-world objects and settings by placing virtual objects over them. AR lets shoppers try on products, like makeup and jewelry, virtually. This technology helps customers make purchasing decisions, even when your store is closed.

When placed within a window, touchscreens help customers learn more about the products on and off display. They also make it easy to entice window shoppers with coupons in exchange for contact information, which opts them into your email marketing efforts.

Touchscreens are best for stores that sell valuable, high-consideration items (i.e., electronics, furniture, or vehicles) since they can be used to share product specifications and details. They’re also commonly used in the real estate industry to show listings that aren’t featured in the main display.

Quick response (QR) codes are bar codes that open up a link, share a phone number, send an SMS, or share a plain text message when people scan them with a smartphone. Follow the example of Rose City Goods and put them in your window display to link to your ecommerce website, product pages, and more.

QR codes make it easy for window shoppers to make purchases even when your store isn’t open. They’re also cheap and easy to implement through a QR code generator.

For its Hallucination campaign, Gucci extended the technology to its window displays by installing classic artworks reimagined with characters dressed in designer clothing. What makes this display unusual is that most of the mannequins are facing away from the window, as if they were visiting an art gallery.

An experiential window brings products to life and attracts passersby to immediately interact with your brand. Inviting buyers to download an app on the spot encourages in-store sales and future online purchases, while giving you access to these engaged customers for marketing purposes.

Toronto apothecary Leaves of Trees unveiled a window display featuring oversized tubes of its skin care products suspended upside down, with cascades of dried roses, grapefruit, and lavender “pouring” out.

The display is striking not only because of the scale of the props, but also because it explicitly highlights the natural ingredients the retailer uses in its products.

Leaves of Trees’ unique window displays attract a lot of walk-ins, but this wasn’t always the case. When the shop opened in 2014, its displays featured colorful florals made from paper, but none of the brand’s actual products.

Founder Roohi Quereshi soon discovered that people were stopping to look but didn’t know what she was selling. The shop was mistaken for a restaurant, a juice bar, and even a pot dispensary.

Since we started incorporating our products into the window and aligning that branding with promotions and social media strategy, we’ve seen an increase in walk-ins from our target customer. And, almost every walk-in has led to a sale.

Creativity in any window display is important, but for smaller retailers, it’s crucial that products be clearly presented, not only so passersby know what you’re selling, but to target the right buyer.

Known for its elaborate window displays, Saks’ collaboration with French design collective Vetements did a complete about-turn by featuring nothing but a pile of old clothes.

“It was something vastly different than [Saks] had ever done,” says Mujica. “No one has ever put trash in a window and made a statement, and it was all about a good cause.”

While many walking by did a double take assuming the display was a work in progress or even a mistake, it enhanced Saks’ image as a retailer with a conscience.

Highlighting a good cause in your window display can help boost your brand image. Also, putting something in your window that is unexpected will grab the attention of passersby.

The goal of this window display wasn’t so much to attract a new audience to the brand, but to tap into the nostalgia of its existing young buyers who grew up eating Frosted Flakes and Corn Pops.

According to a study in the Journal of Consumer Research, people are more likely to spend more when they’re feeling nostalgic. To tie in the product with the display, the clothes were carefully curated to match the color grading of the boxes behind.

By combining nostalgia with bright colors, the Alice + Olivia window invokes a positive emotional experience for buyers. The overall effect is poppy, fresh, and fun.

A bright and well-lit window display is always eye catching, especially at night. “By lighting it properly, you avoid negative shadows that can make garments look small or dowdy,” Mujica advises.

In order to woo and impress its wealthy buyers during the holiday season, luxury department store Bergdorf Goodman spends upward of six figures on its window displays.

While Bergdorf’s resources exceed the budget of most high-street retailers, this window display makes a very strong statement about its brand and the high-end products it sells.

“You would never see fast fashion in a Bergdorf window. It’s not their customer,” says Mujica. “No one has done anything like this before or since. It took everyone’s breath away.”

Putting extra resources into your window display at certain times of year can really pay off. Holiday windows attract extra foot traffic, and, according to NRF research, holiday spending has reached an all-time high.

Tiffany & Co. has been famous for its window displays ever since the brand was immortalized in the film Breakfast at Tiffany’s. So iconic is the retailer’s window that several people have chosen the location to pop the question.

The retailer’s window displays are most notable for their simplicity. Unlike Bergdorf Goodman, whose windows are a targeted celebration of decadence, Tiffany’s creative is often quite minimal.

One recent window featured nothing but seven mousetraps and a mouse holding a canary yellow diamond. Set against the brand’s signature blue background, it showcased just a single item.

While it can be tempting to fill up a window to maximize the space, cramming too many items into a display can devalue your products by making them look cluttered. Focusing only on one item communicates to passersby that it’s special.

Carvers from Japan’s Okamato Studio sculpted holiday-themed blocks of ice while wearing designer jumpsuits, gloves, and scarves. The live-action demonstration set to music not only highlighted products found in-store, but also grabbed shoppers’ attention for an extended period of time.

This window created exclusive content that people then uploaded to Snapchat and Facebook Live. Putting people in a window is risky, but by creating a one-of-a-kind experience, it created huge engagement.

A creative window display that is completely different from what your competitors are doing not only attracts eyeballs on the street, but also extends the reach of your content through social media sharing.

The juxtaposition of high with low end “made the brand seem more approachable to passersby,” says Mujica. “It drew shoppers into the store like a carnival game.”

Themes have included under the sea, typography, and an entire window dedicated to a single children’s book. Each theme is the brainchild of “craftician” Kalpna Patel, who creates much of her work using simply paper and glue.

One winter window display paid homage to hygge, the Danish word for comfort, and featured books on crafting and cooking, with each nestled inside Nordic-style houses.

Created on a modest budget, TYPE’s unique window displays consistently lead to an increase in foot traffic. There’s no couture or Swarovski crystals, but by honing in on a specific theme, TYPE Books attracts the attention of both new and existing customers.

In fact, so many people enter the store asking about a specific title that the retailer set up a special display inside featuring all the books found in the window.

Hermès did the exact opposite in one of its stores, perching silk scarves around an oversized juice cup with a giant straw. By making the art the central point of this window, Hermès ensured an eye-grabbing experience in which the product was almost an afterthought.

The prominence of the color orange ties in well with the brand’s signature color. In fact, WindowsWear was so impressed with this display that it named it Best Orange Window of 2017.

Color is a key component of visual merchandising and can help influence buyer behavior. If you’re looking primarily to attract customers, using red and orange in your window display will draw the attention of passersby.

Philadelphia-based sustainable fashion brand Lobo Mau could teach a master class on how to ensure passersby don’t just browse window displays, but shop them.

“When the pandemic caused all non-essential businesses in Philadelphia to close, we had to think of a way to keep people engaged with our brand and to also make it easy for people to shop the store,” says co-owner and Designer Nicole Haddad. Co-owner and CEO Jordan Haddad “came up with the idea of using QR codes in our windows to allow customers to view the products and then order them straight from our website.

I pushed all the products in the store to the four windows and created small QR codes stuck directly onto the inside of the glass. Customers only had to scan the QR codes and they could purchase the product in the window and also schedule a local pick up or free shipping.

“Our boutique is situated on a corner, and it has four big windows. It’s prime real estate for window displays,” says Nicole. “When building out the store we asked our architects to create modular displays that we could constantly update and change around. One week we could have a sweatshirt hanging in the window, and then the next week the same window can be all shelves to display our ceramics.”

“We start[ed] using QR codes [in our windows] to provide visitors with context to our exhibitions,” says Art Center Program Manager Meg Wachs. “We want to allow any passerby on the sidewalk a chance to learn about the work on display, even if our space isn’t open in the hours that they may be passing.”

“Due to COVID-19, we had a gap in our Window Gallery exhibition calendar at the holidays that seemed best optimized by adjusting the work on display to products from our retail space” that are featured in the organization’s holiday gift guide, Wachs explains. Wachs also configured “the QR [code] to lead to our [digital] Holiday Gift Guide. Even within a retail space, we try to educate the public beyond what their experience with glass is.”

Take a page out of UrbanGlass’ book and use your window display to educate customers, in addition to selling products. For example, you could link your QR codes to landing pages that explain the process behind how you create your products.

Window displays are a powerful sales tool. They draw customers in, keep them engaged, and help initiate sales. By getting creative with your displays, and enhancing them with technology, you’ll convert passersby into customers.

With Shopify’s mobile POS, you can serve customers anywhere in your store, banish lineups at the checkout counter, and speed up your checkout. Use any smartphone or tablet to process returns and exchanges, accept payments, and check out customers wherever they are.

New York City’s Macy’s is the quintessential example we think of when we think window display. With gigantic windows across their flagship store give them the perfect space for building some of the world’s most creative window displays, especially during the holidays.

To create a unique and eye-grabbing window display, you’ll first want to spend some time brainstorming creative ideas first. Then start gathering the merchandise and materials you’ll need and bring your window display idea to life.

professional shop window display screens brands

Thoughtful, engaging content in a storefront window has the power to engage customers and ultimately lead them into the store. Samsung’s OMN Series displays not only deliver an image with flawless clarity, but also are designed to maintain its superior picture quality even when exposed to direct sunlight – a common challenge for conventional in-window displays. In addition, with a slim and sleek design, the OMN series is compatible with any window layout and highlights the sophisticated and modern style of the brand. The OMN series also delivers bright and clear images while consuming a low amount of power, which positions businesses to reduce overall costs and optimize efficiency considerably.

professional shop window display screens brands

Planar® CarbonLight™ VX Series is comprised of carbon fiber-framed indoor LED video wall and floor displays with exceptional on-camera visual properties and deployment versatility, available in 1.9 and 2.6mm pixel pitch (wall) and 2.6mm (floor).

From cinema content to motion-based digital art, Planar® Luxe MicroLED Displays offer a way to enrich distinctive spaces. HDR support and superior dynamic range create vibrant, high-resolution canvases for creative expression and entertainment. Leading-edge MicroLED technology, design adaptability and the slimmest profiles ensure they seamlessly integrate with architectural elements and complement interior décor.

From cinema content to motion-based digital art, Planar® Luxe Displays offer a way to enrich distinctive spaces. These professional-grade displays provide vibrant, high-resolution canvases for creative expression and entertainment. Leading-edge technology, design adaptability and the slimmest profiles ensure they seamlessly integrate with architectural elements and complement interior decor.

Carbon fiber-framed indoor LED video wall and floor displays with exceptional on-camera visual properties and deployment versatility for various installations including virtual production and extended reality.

a line of extreme and ultra-narrow bezel LCD displays that provides a video wall solution for demanding requirements of 24x7 mission-critical applications and high ambient light environments

Since 1983, Planar display solutions have benefitted countless organizations in every application. Planar displays are usually front and center, dutifully delivering the visual experiences and critical information customers need, with proven technology that is built to withstand the rigors of constant use.

professional shop window display screens brands

LG takes pride as the leading provider of innovative, flexible and feature-packed Commercial Display Products in the market. Boasting the cutting-edge features and modern design, LG Commercial Displays redefines a whole new way of delivering an ultimate viewing experience to enhance engagement with the audience. From Ultra UD OLED monitors for a digital signage network to hospitality TVs for in-room entertainment solutions, LG Commercial Displays offer a variety of display products to meet the demands of every business environment including:

Commercial TVs: Designed with industry-specific features to deliver customized content to entertain your clients. From advanced commercial LED TVs to affordable LG SuperSign TVs, explore our wide variety of options that will fit your display needs.

Digital Signage: Raise your sales with LG Digital Signage and discover our collection of LED Backlit Displays, DS Media Players, Stretch and Touch Screen Displays. Our digital signage displays are available in different sizes and specifications to match the requirements of your business.

Video Walls: LG’s professional-grade video walls are offered in a variety of narrow bezel width (0.44mm, 1.8mm & 3.5mm) that delivers rich content for an ultimate visual experience.

Outdoor Displays: Engage with your audience with Open Frame, Window-Facing or LG MRI Displays featuring the latest technology in digital outdoor displays. Experience a revolutionary way to interact with your consumers in any outdoor environment.

Monitor & TV Accessories: Install your display TVs and monitors with genuine and easy-to-use TV wall mounts and stands for an enhanced viewing experience.

professional shop window display screens brands

Ever think of using shop window digital signage displays to lure retail customers through the door and straight to checkout? All retailers put great thought and artistic flair when revamping their shop windows. But are you really maximizing potential customers’ window shopping experience and boosting sales? Shop window digital signage displays could do the trick to help you not only boost sales but compete with other brick and mortar stores and online retailers.

In short, it’s when you place digital signage screens as part of your storefront display. Although your window digital display TV is placed on-site, inside your store, it faces outwards in order to attract the attention of passersby and window-shoppers– your potential customers.

While your business is open, it helps lure in people by advertising your products and services. However, and most importantly, your digital window displays continue to attract customers while you’re closed, as your digital window display screens keep showing images, videos and playlists of new product lines, promotions, sales and services. So essentially, your digital signage screens advertise your products and services 24/7.

In addition to placing your information screen display TVs at locations where people have long wait times or “dead” time to pay attention to your signage screens (such as near check-out lines and in elevators), or where there’s a lot of foot traffic, using digital window signage screens gives you one more marketing tool to advertise promotions, sales and services.

As people stroll by your store, attractive videos and playlists shown on small digital displays as part of your storefront window interior design grabs people’s attention. Crucially, when you place digital signage window screens at eye-level, and as a natural part of your décor, you get a tasteful and attractive way of impressing people who walk by. Therefore, they’ll come into your store to purchase the products they saw and liked on your digital advertising screen while window-shopping.

Obviously no one’s got a crystal ball with a direct link to people’s shopping habits. Even if people are spending more than ever before. In fact, retail sales shot to $6 trillion in 2018. That’s a huge pie you’re trying to carve a piece out of. And evidently customers are throwing their cash at retailers like you. Or aren’t they?

Although retail sales grew 2.3%, department and other brick and mortar store sales fell up to 3%. And guess whose sales skyrocketed? Online retailers’. By 3.7%, in fact (and much more during and after the pandemic). So how on earth can you compete with stores that let your customers shop in their pajamas?

You offer them an equally high-tech, engaging, immersive shopping experience. And shop window digital signage displays can certainly give you that extra competitive edge you’re looking for. After all, customers are already primed to focus on screens. Laptop, smartphone, touchscreen – screens elbowed their way into the shopping experience, whether you like it or not. And shop window digital signage displays let you dazzle customers before they even walk through the door.

You’ve got your new styles rockin’ your shop window or the day’s specials written in chalk, right there on the sidewalk. What more could even the most discerning customer want? A whole lot more is the short answer. And how do you deliver? You show your customers all the wonderful things your shop offers. After all, a picture’s worth a thousand words. Which is where shop window digital signage displays step up to the plate to hit a home run.

Set up digital signage screens alongside your more traditional storefront displays. No one’s asking you to kick your tried-and-tested décor to the curb. Or alienate shopping purists. Shop window digital signage displays complement the trademark style you’ve already got. How? In truth, people love visual content. Images and videos grab people’s attention and visual content is 43% more persuasive than any other method. Why not use shop window digital signage displays to harness that sales-making potential?

On the other hand, you’ll point out that shop windows are inherently visual. Mannequins, props, décor. It’s all designed to please the eye. But why not take it a step further? With shop window digital signage displays your storefront décor can always be kept fresh and up to date. Obviously you can’t change your physical décor every day. But you can easily revamp what you’re showcasing on your screens. With a few clicks of your digital signage app, even on a daily basis, you can tell an up-to-date and engaging story of your brand — and it can happen remotely. Imagine how easy it is, especially if you’re managing multiple shop locations. New merchandise or menu? Upload some pics, or a quick video you shot with your smartphone and it’s right there on screen for your shoppers to see. You can give your customers a brand new experience each time they walk by your store.

The benefits of shop window digital signage displays don’t stop with attractive images and videos. Nor do the practical advantages end with remote content management. And it is especially true if you change your way of thinking about storefront displays. Until now, you were limited to static window dressing. Same mannequins, décor, merchandise, every time customers walked by. At one point they’ll tune out.

With shop window digital signage displays for retail, you can change it up, tell a story, create a playlist or a layout. Think of how much more dynamic and engaging your storefront would be if you had a series of videos or pics showcasing your brand new spring fashions in an impromptu fashion show? Or a layout that not only touted your brand new organic menu, in the flesh, but also boasted your party hosting prowess? Imagine if you had a live feed of the kitchen, showing customers the fresh food and excellent chefs your restaurant offers? Or how about a video of your hair and makeup professionals giving someone a makeover?

With digital displays in retail storefronts, your ability to attract customers and make more sales reaches a whole new level and has real potential. It’s no longer static. You can make changes, updates, and launch new campaigns as often as you want. You can advertise different sales at different times of day depending on who’s walking by at that time. Your storefront strategy becomes targeted. You can focus on specific customer groups with information about sales and products they’d spend on. In fact, the sky’s the limit. And your customers get an engaging shopping experience before they even open your store door. Because with shop window digital signage displays you can design an effective content strategy that works. And translates to profits – with a small digital signage investment that all businesses can afford and easily deploy. Specifically, all you need as a digital screen display is a TV paired with digital signage software.

There is one caveat when it comes to successful sales because of shop window digital signage displays. You must pay careful attention to screen location in your storefront. If your screens aren’t easy to see, are placed too high, too low, or have a glare from the sun or streetlights, your strategy will tank. Get as creative as you want when it comes to using shop window digital signage displays. However you must make sure your customers can see your screens at all times. In addition, if you really want to go all out, set up a video wall. It’s not as hard as it sounds, and totally impressive. Also, it’s a particularly easy way of making your storefront stand out. However, if you want to keep it simple, just create an attractive digital store sign using free, fully-customizable screen layout templates.

Using shop window digital signage in addition to in store digital signage offers your customers an immersive and engaging shopping experience that rivals online retailers. Images, videos, shows and playlists attract customers who are walking by and draw them inside your store. Making a sale gets easier with a dynamic advertising strategy. And it works for all retailers.

professional shop window display screens brands

Not only do the best large format displays you"ll find on this page help you display adverts and branding for your company, they can be used to display information for your customers, and this can be especially important if that information changes regularly, which makes large format displays a wiser investment than traditional printed posters.

So what are large format displays? They aren"t just super-sized monitors, but high definition displays that range from 32-inches to over 100-inches, and they often have super-thin bezels that surround the screens. This allows single LFDs to show off images, footage and more without wasting any space, and it also allows you to link together multiple LFDs to create one super-large display as well.

Most of the best large format displays aren"t cheap, but they offer a premium experience that brings out the best of content thanks to dazzling panels, a wide range of connectivity options and useful integrated online services.

We picked out the best large format displays for companies that won’t want to compromise, and for those that do, we’ve also thrown in a few budget or two.

We"ve compared these large format displays on various points, from their resolution and size to their design and connectivity. We also examined their design, brightness, and color quality, and checked whether they featured touchscreen capabilities, among other things.

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Spanning 85 inches, this mammoth large format display is pretty while also costing a pretty penny. It justifies its premium price tag as it uses the latest 8K screen tech, which flaunts four times the number of pixels as 4K and 16 times that of a regular 1080p TV.

This stunning display is optimized for professional display applications and uses Sony"s X1 Altimus image processor combined with 8K X-Reality PRO to display high-contrast HDR images packed with detail, rich color, and exceptional contrast.

Boasting a giant 98-inch display, this model opts for a more sensible 4K resolution rather than 8K, which lends it a greater degree of compatibility with content that’s out in the wild. Designed for use in control rooms or large training rooms where ultra-high definition is required, it is also compatible with a range of NEC solutions.

They include the company’s NEC MultiPresenter Stick, its wireless presentation solution for NEC Displays, and it also supports multiple simultaneous connections on Windows, macOS, iOS, and Android.

If you are looking for a large format display that doubles down on image quality, this sizeable screen sports high color gamut coverage which makes it ideal for streaming video services.

The secret sauce here is its high dynamic range (or HDR), which expands the contrast ratio and color pallet to display a more realistic and natural image. With a maximum brightness of 400 nits, it is not going to blow you away, but it’s more than adequate for showing content in anything but the brightest of rooms.

LG has been making top-tier displays for years, many of which have appeared on smartphones and, more recently, virtual reality headsets. This 84-inch 4K large format carries over that quality to deliver high-contrast, true-to-life images.

The display totes high-color-gamut coverage, which combined with HDR is ideal for streaming a range of video services. The 84WS70B also packs impressive sound which can be fine-tuned for the environment, allowing you to choose from Standard, Music, Cinema, Sports and Games modes.

There aren"t many large format displays that have multitouch, which makes the NEC MultiSync E905 SST an interesting option. It"s hardly a small screen at 90-inches across the diagonal, but it can be interacted with up to 10 simultaneous touch points thanks to NEC’s ShadowSense technology. The setup is swift and simple with no need to install additional drivers.

An advanced optical position sensing technology, it uses high-performance sensors to provide high performance, stability, and accuracy. The display also sports an anti-reflective coating to reduce reflections to a minimum, which makes the content displayed on it easier to read. The enhanced filtering and special sensors ensure that there are no ghost touches even when using the display in super bright spaces.

Samsung’s QM85D is a large format display that sports an impressive 120Hz refresh rate, which makes movements across the display - whether that is dragging windows and other content or watching a video - appear much smoother while reducing stutter.

This model also packs UHD upscaling, which is useful for displaying full HD content in 4K. Another handy feature is the QM85D’s ability to divide the entire screen into four quadrants using PIP (Picture-in-Picture) mode, allowing you to share content from up to four different devices.

This ProLite model is a large format display with a sharp 4K resolution. It features a slim design with hardly any noticeable bezel, which allows content on its IPS LED panel to shine when combined with its exceptional colors and image performance.

More than a display, the BenQ CP8601K DuoBoard IFP is unlike any other meeting room display on the market. It features all the hardware and tools meeting participants need — HD video camera, speakers, a six-microphone array, video conferencing, and cloud-based screen sharing, annotation, and collaboration features — without hassling with separate, incompatible software and systems.

We queried Claire Mc Lin, Senior Product Manager for Enterprise Collaboration Solutions & Google Jamboard at BenQ America Corp, about the ubiquitous Interactive Flat Panel and how it differs from other large format display on the market.An interactive flat panel (IFP) is to the meeting place what the smart device is to everyday life: convenient, easy to use, and a veritable Swiss Army knife of capabilities. These displays are engineered to bring more interactivity and collaboration to meetings. Meetings joined from an IFP allow participants — whether they’re remote or in person— promote the smooth, unlimited exchange of ideas.

The appeal of these displays is that they parallel the ease at which people use smart devices such as a cell phone or a tablet, while providing a large enough picture to be visible to everyone. Leading models range from 55 inches up to 86 inches and feature up to 20 points of touch allowing more than one person to work at the screen simultaneously.

In addition, IFPs create dynamic, scalable collaboration onscreen with the ability to share multiple screens simultaneously; some brands permit as many as four screens to be presented at once. For work environments where more screen space is needed, some innovative panels can be mounted side-by-side and their work surfaces combined for twice the collaboration space.

IFPs are also designed with IT and technology management advantages. Centralized remote control and monitoring capabilities lower the cost of ownership and energy consumption. Updates that can be done over-the-air (OTA) are an efficient way to roll out new firmware and keep them running smoothly. What are IFPs? They’re the future of meetings and collaboration.How to choose the best large format displays for you?When selecting the best large format displays for you, you"ll want to keep the following factors in mind.

First, what display size do you want? You"ll want to keep in mind how much space you have to install the display, the viewing distance, and whether the display will make the space feel crammed.

Then, assess the display"s resolution. The higher the resolution, the better the overall picture quality, level of detail, and quality of immersion. Check what type of panel the display uses and how accurate the color reproduction is.

Make sure to examine the display"s brightness. If you"re going to use the display in a space with plenty of ambient light, then you want a distinctly bright display.

To test the best large format displays, we evaluated them across numerous aspects, from their display size and resolution to the brightness and connectivity ports.

We first checked how large the displays were and whether they offered Full HD, 4K, or 8K resolution. We assessed the contrast and color reproduction on the displays, along with the refresh rate.

We considered the display brightness to judge which ones would be best suited for bright, outdoor use. We also looked at the number and types of connectivity ports the displays had, their design, weight, panel type, and other features.

professional shop window display screens brands

With Pro Display’s unique and innovative AV technology solutions, fashion stores are able to stand out from the crowd easily through creative application of products that present visual effects not usually seen. Ideal for working into merchandising, self-service applications, communicating offers or even helping to launch new products, Pro Display’s range of products offer something for everyone.

Brick and mortar fashion stores are competing more than ever with the ease of online shopping, relying on the instore experience to temp people onto the shop floor. One of our favourite products for retail use is our interactive mirror screens, designed to change the fitting room experience forever. Niketown in London opted to use our Mirror Touch screens as part of their bra fit experience, providing all the right information at the right time.

70% of all purchasing decisions are made in the fitting room and with Nike implementing these displays, users could learn more about the product they were purchasing as well as being upsold other colourways, similar styles and product recommendations. These interactive screens allowed Nike to grab the attention of the customer at a key drop-off point in the buying journey, allowing for a more personalised shopping experience to encourage a sale. These screens were also used to promote meets and local exercise classes to offer a sense of community, building a better customer-to-consumer relationship.

Our Digital Glass ultra-short throw projection screens can be made in sizes up to 8 x 3m creating unmissable digital displays. We supplied the largest rigid rear projection screen for use in Level Shoes in the famous Dubai Mall and also a custom square digital glass screen for YSL in Harrods luxury department store.

Our sunscreen rear projection film facilitates projection window displays in even challenging lighting environments. Working in even direct sunlight with interactive options, these sun readable projection displays showcase everything from sale advertisements to runway shows.

Transparent Screens are designed for use in these kind of retail environments, bringing physical and digital displays together in an eye-catching fashion. Manufactured as either a raw panel or a finished display case these screens show white content as transparent, allowing digital messages appear to float in mid-air.

Nike implemented our Transparent Screens in a unique way in their 3rd ‘House of Innovation’ in Paris, France. Rather than building the screen into a surrounding housing as standard, the screens were paired with a powerful oversized backlight creating a more minimalist display solution. These screens were dotted around the store as futuristic way finders fitting perfectly into the store’s interior. We’ve also supplied interactive Transparent LCD Kiosks for Adidas’s GMR roll out, featuring in stores in London, New York and Vancouver.

Display all the right content in one place with our transparent touch screens, ideal for integrating into clothing displays. Layer our Interactive Transparent Screens in front of your clothes to provide more information, stock figures or style inspiration.

Used in product launches for Rolls Royce and Jaguar, these Switchable Projection Screens are also a great window display solution. Switched clear by day to allow shoppers to browse from outside and switched back to frosted creating a HD/4K advertising projection surface and theft deterrent.

An engaging window display is one of the key drivers for footfall in retail, with each store often competing against it’s neighbours to get customers through the door. By creating an interactive window display, users are directly engaging with the brand to create their own personal experience. Our Interactive Projection Foil was used in the window of designer brand, Hugo Boss, encouraging users to choose their favourite Hugo Boss brand by browsing the products on screen.

Our Interactive Touch Foils were also used in Republic, allowing users to browse the online store where they could order items that were out of stock or not held in the store. This not only allowed shoppers to take control of their experience without the need to engage with a member of staff but also helped to keep the sale within the store rather than leaving it to chance that they would complete the sale at home.

Create an unforgettable window display with our Transparent OLED Screens, operating with no need for housing or a backlight on screen content appears to float in mid air, creating an especially effective display in Jewellery or luxury retail environments.

professional shop window display screens brands

As an important part of the external image of the store, the store window will run through the whole process of consumer flow. The character, lighting and color of the window make up the brand’s visual merchandising system.

Whether your window captures the consumer’s attention will greatly affect whether consumers will enter your store. Now the window is not only a window, but also a work of art appreciated by people.

In major fashion capitals such as New York, Paris, and London, the window has become a must-see scenery line in the festival. Every season, the window update will attract a large number of passers-by to stop and appreciate. Therefore, the trend of LED window screens can be imagined.

As a business owner, you’d know that your Window Display is usually what your customers check out before walking into your shop. And to successfully get their attention, you can make use of a LED screen’s bright colors and enticing display.

Now that you know the amazing advantages of using LED screens, it’s time to narrow down your options and pick the most suitable LED screens for your store. First of all we need to know the characteristics of the window display facing the street: Installed indoor, high brightness, small pixel pitch. So, here are some factors you should consider when selecting a LED window display:

1. Size of your store: How big is your store or the area where you want some LED screen installations? Since LED screens come in multiple sizes and layouts, picking one that suits your store the most is recommended.

2. Amount of LED screens you want to be installed: Do you want just one LED screen in your storefront? Or are you considering having more LED screens displayed throughout your area? If your budget permits it, feel free to pick more than just one LED screen installation as you wish!

4. Picking an ideal pixel pitch: Since the distance between the window and pedestrians is not too far, we recommend investing in LED screens with P2.6-P4.8 to ensure that the visual effect of the displayed advertisement is good enough. You can always ask your chosen supplier regarding this.

Rear maintenance: Since the display screen is behind the window glass and faces the street, the Rear Maintenance method is relatively more convenient.

You’d be surprised to find that there are many LED window display styles. And if you’re overwhelmed at the array of LED window displays, here are five great LED window display ideas you might like:

LED window transparent screens are light, thin, and transparent. It does not affect the lighting of the glass window, but also displays cool advertising content. Through self-promotion/customer promotion/external advertising operations and other diversified advertising operations, Realize the functions of advertising revenue and value creation and public information promotion.

(Transparent LED is becoming more popular in digital signage, especially in shop window installations. Germany’s largest telco O2 Germany transformed the store front of its Berlin concept into a simple, but very interactive digital touchpoint. A space to interact with the brand.)

2. Outdoor LED window displaysOutdoor LED screens are best known for brightness more than 5000nits. This solution is widely used in window projects thanks for its good effect, stability and various options of pixels and screen sizes.

3. Indoor LED window displaysCompared to outdoor displays, indoor types don’t need much brightness to function. After all, these LED screens will be viewed by customers from the indoors and in close proximity. This makes them easy on the eyes and has increased pixel density.

4. LED poster window displaysLED poster screens are highly preferred for their easy mobility. Besides putting these LED screens at your storefront, you can also place LED poster window displays inside your store. Doing this allows you to offer more beautiful visual content to your customers.

Depending on the dimensions and type of installation you want for your LED window display, the costs might vary. But on average, you can expect a LED screen for window display installation to have a minimum price of $3,000 and a maximum price of $100,000. Of course, you can always discuss your options with your preferred LED screen supplier. And with the help of a professional LED screen supplier and installer, you can truly make the most out of a LED screen’s perks by getting reasonably priced installation expenses.

Shop windows, store image areas, car 4S stores, high-end clothing stores and other commercial spaces facing the street and with themed display functions, window LED displays can be applied. It allows chain retail stores to easily use the window to transmit promotional information to (potential) consumers, spread brand culture, and achieve precise marketing, with excellent results.

The digitalization of the shop window is now a necessity to attract new customers to the store and lead them towards a new shopping experience. Led screens and monitors can be of any size and shape, transparent or Non-transparent. The high-brightness led video walls fo

professional shop window display screens brands

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