transparent lcd displays pdf brands

Transparent LCD’s provide an innovative display solution opening up new ways for brands to promote their products and services. Examples include retail stores looking to advertise a new fashion clothing or accessory, museums securely housing a precious artifact with information displayed on screen or brands looking to launch a new product at a live event or show. The opportunities are endless!

Our Transparent LCD Displays include a Grade A LCD panel with metal bezel protecting the edges / electronics and a media board supporting HDMI or VGA inputs from your PC, Laptop or Media Player.

Transparent screen technology offers intriguing ways to deliver visual information to your audience, being used to reveal or conceal products, objects or artefacts behind the screen.

The combination of HD LCD technology (4K on our 65″, 86″, 98″ version) with a transparent screen substrate opens up creative avenues that were previously closed with traditional LCD displays. Solid black pixels on a transparent background can be used in intriguing ways to hide (and gradually reveal) whatever is behind the screen.

Our Transparent LCD monitors are designed for integration into the customers own furniture housing or display case while our Transparent LCD showcases offer a complete solution including the display, housing and backlight with white or black options available on request. We can also offer custom freestanding options for POP / POS displays. Transparent LCD’s are predominantly fully housed however we’ve recently developed an innovative housing method using a high brightness LED panel which allows the display case sides to remain transparent for improved visibly into the display case.

Using their original design as a starting point, we worked closely with the team at Nike to adapt to the mechanical aspects of the design, the result was a sleek and minimalist set of nine Transparent LCD Display Screens, custom built to suit the applications requirements, bringing Nike’s original concept ideas to life.

Transparent LCD’s comprise of an LCD panel without the backlight with white pixels appearing as transparent. In order to display an image, the Transparent LCD needs to be integrated into a housing with a high bright LED backlight.

We can also offer more complete solutions like our Transparent LCD Showcase that comes fully contained and ready to use with a powerful backlighting system to guarantee the best picture quality.

Yes in order to display an image Transparent LCD’s need to have a strong backlight. Notoriously Transparent LCD’s have also needed some form of housing to achieve optimum image quality, however, Nike’s House of Innovation paired our Transparent LCD’s with powerful, oversized backlights that allowed the screens to be mounted with no surround but still producing a high-quality image.

Transparent LCD’s are arguably the most popular transparent screens but are hindered by their need for a backlight to operate. For applications looking for a similar effect without the backlighting, Transparent OLEDs require no housing or surround but are only currently available in a 55″ screen size with HD quality. For larger transparent screen applications, Transparent LED’s are recommended with external and internal solutions usually installed to glass facades for the impact of an led screen without compromising the view from inside the building.

We also offer transparent projection technologies including our Clearview Rear Projection Film featured in Guardians of the Galaxy as well as at the 83rd Oscars celebration and MTV EMA awards.

Transparent LCD’s are a great way to combine physical and digital displays in one central place making them a popular choice for museums and exhibitions. Our transparent screens can also be integrated into display furniture and appliances & vending machines like freezer doors for supermarkets. Other uses include POS displays, store window displays, trade shows and product launches.

We manufacture in Britain and ship worldwide – if you need further information, a pricing quote, or want to discuss ideas for using our Transparent LCD Display click the link below to contact us, email us via info@prodisplay.com or call us on +44 (0)1226 361 306.

Screen Solutions offers complete solutions for transparent displays including standard and custom display cases. SSI has designed and built transparent displays for companies like Chrysler, Lockheed Martin, Mazda and many others over the last 15 years.

Standard Sizes start as small as 10″ and can get as big as 86″ Diagonal as seen in the video to your left. These complete displays include transparent panel, lighting, glass, display case and even a touch screen if you want.

Crystalfontz America is the leading supplier of LCD, TFT, OLED and ePaper display modules and accessories. We specialize in providing our customers the very best in display products, cables and connectors.

In addition to our large catalog of displays, we offer LCD development kits, breakout boards, cables, ZIF connectors and all of the LCD software and drivers you need to develop your product or project. We are located in the U.S. so we can get product to you fast!

The global transparent display market size was USD 1.26 Billion in 2021 and is expected to register a revenue CAGR of 45.0% during the forecast period. Increasing usage of transparent displays in media & entertainment industries for advertisement and better user experience is expected to drive market revenue growth. In addition, rising innovation in display technologies will play a major part in the future of smartphones, laptops, and automobiles. Increasing innovations in micro-OLED technology have potential to bring Augmented Reality (AR)/Virtual Reality (VR) to the next level. Micro-OLED screens can be directly attached to single crystal silicon wafers that create more energy-efficient, self-illuminating displays. This technology is also suited for wearable devices and companies, such as Samsung, Apple, Sony, and others, are developing consumer electronics displays featuring micro-OLEDs.

Technological advancements in OLED display technologies for airplanes, cars, hotel rooms, and others are driving revenue growth of the market. On 02 January 2020, LG announced flexible and transparent 55-inch OLED displays designed to be installed on walls of airplanes to create a sense of openness and freedom in small cabins. These displays will show clouds, sky, and other peaceful things that will elevate passengers’ flight experience while traveling. Passengers can also turn off transparency if they want privacy. In addition, , according to US-based DPI Labs, a producer of airline cabin technology introduced 4K OLED screens for business and VVIP airplane cabins . In fact, in January 2021, the company successfully installed 55-inch and 65-inch OLED screens on VVIP Boeing 767. This installation includes a complete cabin management system consisting of passenger and cabin crew control panels, audio/video distribution, cabin control modules, and multi-colored LED cabin lighting.

Original Equipment Manufacturers (OEMs) are interested in advanced forward-looking displays for mobility solutions. Manufacturers are taking initiatives, such as on 30 November 2021, Covestro and Ceres Holographics, a company based in Scotland announced to expand their collaboration to create transparent displays with volume holographic optical elements suitable for the car industry. With this collaboration, creation of vehicle-specific master designs will also be possible, which can subsequently be replicated as large-format HoloFlekt films and incorporated into glass.

Rising demand for OLED displays in the automotive sector is driving revenue growth in the market. Transparent OLED panels are also ideal for use in long-distance traveling by buses, trains, and other public transportation as they are surrounded by windows that can serve as displays showing information about routes, tourist attractions, weather, news, advertisements, and any others. Polymer Organic Light-Emitting Diode (P-OLED) technology replaces glass with polymers or plastic substrates and offers superior image quality and clarity in vehicles. In addition, Augmented Reality (AR) can be used on windshield displays, which offers more vivid and convenient information to drivers and also helps to decrease road accidents. Moreover, rising demand for autonomous and Electric Vehicles (EVs) is also increasing demand for Head-Up Displays (HUDs). Autonomous cars are built to communicate with other road users through exterior displays. Smart transparent display increases visualization and shows information such as vehicle’s driving mode, speed limit, visual detection of other vehicles and nearby pedestrians, and navigation instructions, which helps to increase road safety.

However, a complicated setup that occupies space and high cost of installation and maintenance are expected to hamper growth of the market. Transparent display technology is still developing, which has led to high manufacturing costs. Production of black images, limited viewing angle, limited brightness, and screen lag, and blur are some other factors restraining growth of transparent LED displays. Furthermore, materials used in OLEDs are impacted by environment, as they are sensitive to moisture and intense heat can discolor the screen, and its pixels are quickly burned. Compared to other transparent technologies, it also loses brightness significantly more quickly. These factors are expected to hamper revenue growth of the market over the forecast period.

Based on technology, the global transparent display market is segmented into OLED, LCD, and others. The OLED segment is expected to register a rapid revenue CAGR owing to various benefits and being more transparent than conventional LCD technology. Organic Light-Emitting Diode (OLED) does not need a backlight source to reflect and create an image. Transparent OLED screens are self-emissive as they are made up of pixels. and panel allows light to travel through in both directions, which makes it transparent even after being turned off. OLEDs also have advantage of being 40% more transparent as compared to traditional LCDs, which can only reach up to 10% transparency. Manufacturers are using this advantage to replace LCD products with OLEDs. For example, LG launched "OLED Shelf," made with two transparent OLED screens, which smoothly integrates into any living room decorating and adds a touch of elegance by hanging off from shelf on the wall and is also best for displaying TV shows or gallery paintings.

Based on product, the global transparent display market is segmented into smart appliances, Head-Up Displays (HUDs), digital signage, and others. The smart appliance segment is expected to register a rapid growth rate during the forecast period due to rising demand for high-quality LEDs and laptops for gaming. Demand for gaming displays are surging since the onset of pandemic driving revenue growth in this segment. For example, LG is all set to launch its highly-touted 48-inch and 42-inch gaming OLED displays to the market by end of 2022. LG gaming range OLEDs have already received high praise from gaming community and are faster than conventional LCD counterparts.

Based on end-use, the global transparent display market is segmented into transportation & logistics, media & entertainment, automotive, aerospace, healthcare, and others. The media & entertainment segment accounted for largest revenue share in 2021 owing to high demand for OLED screens for better visualization. Transparent display technology provides angle-free and stunning Full High Definition (FHD) pictures, which is perfect for futuristic or hi-tech environments and creates incredible effects for media productions. Transparent OLED technology offers a visual effect with its impactful display solutions that is not attainable with other technologies, making it perfect for digital signage and prop/visual effects. Majority of companies now prefer to use transparent display panels for branding or advertising. As these screens provide a strong visual impact on audience by playing dynamic graphics or even 3D images continuously, leaving them with a lasting visual impact on the brand.

The North America market accounted for second-largest revenue share in 2021 owing to rising demand for cutting-edge corporate display solutions in public and private sectors to create next-generation working experiences. For example, at InfoComm 2022, Planar, a pioneer in visualization technology announced to showcase a number of cutting-edge video wall LED display systems. This system offers unmatched viewing experiences with its seamless, wide-view LED video wall displays, which are perfect for video conferencing, Unified Communications (UC), and hybrid meeting spaces. Rising demand for OLED transparent display screens in the media & entertainment industry is also contributing to revenue growth of the market in this region. Trains and bus companies in the U.S., Canada, and other countries in the region are also developing advanced technologies to use transparent OLED panels in subways, metros, and tourist buses to enhance safety and experience.

The Asia Pacific market accounted for largest revenue share in 2021 owing to advancements in transparent display technologies such as moveable screens and room dividers and presence of major companies such as LG Electronics, and others in the region. Moreover, Chinese cities such as Beijing and Shenzhen use transparent High Definition (HD) displays in subways and underground trains. Japanese East Japan Railway Company uses transparent displays on tourist trains routed between Akita and Aomori, which is also contributing to revenue growth of the market in this region. Mergers, collaboration, and partnerships are also driving revenue growth in the region. For example, on 09 December 2020, JOLED, which is a Japan-based company partnered with Germany-based AERQ to integrate medium-sized OLED displays in aircraft cabins.

The Europe market is expected to register a steady growth rate over the forecast period. Countries in Europe are more developed in terms of technology and infrastructure, which is creating major revenue opportunities for providers offering latest transparent display solutions. For example, UK-based tech firm Centre for Process Innovation (CPI) is working on a new concept, an airplane with flexible screens and invisible walls, windows, and panels to display 360-degree images of the outside. These invisible walls will be covered with ultra-thin, lightweight, and malleable screens made from flexible OLED technology and will broadcast streaming high-quality footage of outside scenes of the plane. Removing windows entirely would significantly reduce weight of aircraft and will also reduce its fuel consumption and carbon footprint.

The global transparent display market is fragmented with many small, medium, and large-sized companies accounting for market revenue. Major companies are deploying various strategies, entering into mergers & acquisitions, strategic agreements & contracts, developing, testing, and introducing more effective transparent displays. Some major companies included in the global transparent display market report are:

On 03 January 2022, LG Display, a leading innovator of display technologies showcased its latest innovations at Consumer Electronics Show (CES) 2022. OLED shelf, smart window, shopping managing showcase, and show window are some of the display concepts used by LG and it is made by using 55-inch Full-HD transparent OLED panels that provide 40% transparency. LG transparent high-end OLED technologies provide commercial, home, and office spaces with an innovative and new consumer experience.

For the purpose of this report, Emergen Research has segmented the global transparent display market based on technology, offerings, product, end-use, and region:

The transparent display market was valued at $524.7 million in 2018, and it is predicted to register a CAGR of 46.2% during the forecast period (2019–2024), reaching $4,933.6 million by 2024.

Among all regions, Asia-Pacific (APAC) is expected to be the fastest growing market for transparent displays in 2018. This is attributed to the rising demand for these products from China, Japan, and South Korea. The combined share of these countries in the global transparent display market reached 40.1% in 2018. The low cost associated with the development of the displays in China has made it possible for advertisers to invest in them.

The transparent display market is witnessing the increased adoption of transparent OLED displays, owing to the advantages offered by them over the transparent LCD displays. OLED displays use self-illuminating pixels, which do not require any backlighting. Further, the OLED technology offers a high image resolution and better viewing angles, which are often required in digital signage applications. OLED displays are much thinner as compared to LCD displays, which leads to better aesthetic appeal for viewers, and hence provides better marketing advantages to end users. Owing to this, companies, including LG Electronics Inc. and Leyard Optoelectronic Co. Ltd., have started producing large transparent OLED displays in 2019 for commercial use, to cater to the demand for appealing advertisements in the retail and hospitality industries.

The transparent display market is exhibiting an increasing demand for transparent displays for outdoor advertisement applications, as they increase the aesthetic appeal of advertisements. Companies are increasingly adopting transparent displays to promote their products through digital signage. The rising transparent digital signage popularity can be attributed to the growing out-of-home (OOH) advertisement industry, which is propelled by the development of advanced technology-based retail stores. Additionally, the overall spending in the advertisement industry is rising at a significant rate, owing to the increasing competition among companies in the retail sector. This has created a significant demand for transparent displays, which show the information regarding products, services, discounts, and offers in a more aesthetic way.

Increasing technological advancements in the healthcare industry is paving the way for the use of transparent displays in applications, such as surgery and patient checkup. Transparent displays are being deployed to assist surgeons during critical operations. These show patients’ vital signs, such as heartbeats, blood pressure, and oxygen levels. Globally, the healthcare industry is exhibiting a substantial growth Y-o-Y, for example, the U.S. healthcare industry registered a growth rate of 4.4% in 2018, with a spending of over $3.6 trillion.

Based on technology, the LCD category generated the highest revenue in 2018, in the transparent display market. LCD displays have the ability to significantly reduce the power consumption. Advertisements often run on the screens for long durations on a daily basis, and the screens require uninterrupted power supply, which makes it important for advertisers to consider their electricity consumption. Transparent LCDs are mostly used for showcasing products in a box, as these inherently require some backlight for displaying the contents.

On the basis of application, the heads-up display (HUD) category is expected to witness the highest CAGR, in the transparent display market, during the forecast period. HUDs are majorly used in the automotive and aerospace and defense sectors. In the automotive sector, they are used to display the speed and direction, which helps in reducing road accidents. This, in turn, is increasing the popularity of HUDs in the market.

On the basis of display size, large displays held the largest revenue share, in the transparent display market, in 2018. This is owing to the fact that large displays are used for several products, including digital signage and smart appliances. Smart appliances, for example, smart refrigerators, are gaining traction for advertisement and infotainment purposes. Smart refrigerators with transparent displays are being used by major food & beverage companies to increase their sales.

On the basis of end user, automotive is expected to grow at the highest CAGR, in the transparent display market, during the forecast period. With the increasing demand for luxury cars and premium-range vehicles, the demand for transparent displays is projected to significantly rise in the coming years. Car manufacturers, such as Volkswagen Group (Audi), Bayerische Motoren Werke AG (BMW), and Daimler Group (Mercedes-Benz), are retrofitting their vehicles with HUD, to offer better assistance to drivers.

Globally, Asia-Pacific (APAC) held the largest share, in the transparent display market, in 2018. The regional market is primarily driven by the growing adoption of transparent displays in the automotive as well as retail sectors, especially in China and Japan. China is expected to be the leading country in the APAC transparent display market, reaching $135.0 million, in 2024. This is due to the introduction of heads-up display (HUD)-integrated vehicles by automakers in their luxury car segments. Further, augmented reality (AR)-based HUDs are increasingly being deployed in vehicles to offer drivers better navigational support. Such HUDs are much more complex in terms of implementation than the traditional variants, as these are required to be integrated with cars’ advanced driver-assistance systems (ADAS). So, with the increasing deployment of ADAS, the demand for AR-based HUDs is proliferating in the region.

The transparent display market is consolidated, with the top four companies accounting for the major share in 2018. The market is presently characterized by players such as LG Electronics Inc., Panasonic Corporation, Samsung Electronics Co. Ltd., Hangzhou Hikvision Digital Technology Co. Ltd., Japan Display Inc., NEC Corporation, BenQ Corporation, Leyard Optoelectronic Co. Ltd., Crystal Display Systems Ltd., AU Optronics Corporation, Shenzhen NEXNOVO Technology Co. Ltd., Pro Display, and Vuzix Corporation.

The major players in the global transparent display market are focusing on product launches to increase their consumer base. For instance, in June 2019, LG Electronics Inc. launched the LG transparent OLED digital signage display for commercial usage, especially for the retail and hospitality sectors. The display is available in a 55-inch size, in two variants: touch and non-touch.

Moreover, in May 2019, Leyard Optoelectronic Co. Ltd. launched Planar LookThru Transparent OLED Display. This product uses self-illuminating pixels, thus requiring no backlighting for displaying content on the screen.

The transparent display Rælclear is a liquid crystal display realized by JDI"s advanced technology which can display contents without using the backlight. It is a monitor with 84% transmissivity, which is realized by combining it with a power supply, drive circuit and HDMI interface. The projected image can be viewed clearly from both sides (front and back).

There are transcription apps for smartphones and tablets that display words in text as an alternative means of communication, but because you look at the screen that displays the text, your gaze is turned away from the speaker’s face. Thus, until now, there was no way for deaf people and the hard of hearing to check the speaker’s facial expression while looking at the text.

Set the transparent display monitor Rælclear between you and the person facing you and activate the transcription system*3. When you speak to the person facing you, the voice input through the microphone to the PC or tablet is transcribed and displayed on the second monitor, Rælclear.

Since the display is highly transparent and you can view images from both front and back, you can read the transcribed content of the conversation while looking at the facial expression as you speak, improving the understanding of the listener. Furthermore, using a speech transcription system with translational capabilities*3, face-to-face communication between different languages is also possible.

Conventional liquid crystal displays require a backlight on the back of the LCD panel preventing users from seeing the speaker’s expression through the display.

Our transparent display monitor Rælclear adopts proprietary technology to successfully remove not only the backlight but also the polarizer, and has an extremely high transmissivity of 84%, providing glass-like transparency.

With our transparent display technology, pixels emit light in all directions. Thus, there is no viewing angle, which is a phenomenon peculiar to liquid crystal displays. This means that images can be clearly recognized from both front and back of the display, allowing the speaker to see what was said on the spot.

The transparent display monitor Rælclear has a very simple design consisting of only an HDMI interface and a power supply. Just plug in the AC adapter and connect Rælclear to your PC via HDMI and it will work as a second monitor, making it very easy-to-use product. In addition, it is light weighing only around 1.1kg, making it convenient to carry around.

Kenta Yamamoto, Ippei Suzuki, Akihisa Shitara, and Yoichi Ochiai. 2021. See-Through Captions: Real-Time Captioning on Transparent Display for Deaf and Hard-of-Hearing People.

Leyard"s commitment to high quality, leading-edge display technology is unparalleled. With innovations in video walls, large format displays, and touch interactivity, Leyard offers the best visualization solutions for a variety of demanding vertical markets around the globe.

It seems counter-intuitive that a 120 Hz / 0.2 ms OLED display could outperform a 165 Hz / 3 ms LCD display rival — so how is this possible? Well, the LCD panel takes precisely 6.06 ms to refresh each frame, but it takes another 3 ms of response time to process the correct colors. That’s a total of 9.06 ms to fully load the image. A 144 Hz / 12.5 ms LCD display takes even longer, at 19.44 ms to show the full, final frame of each image. But with its extreme-speed response, a 120 Hz / 0.2 ms OLED display takes just 8.5 ms to process the same — making it even faster than a 165 Hz / 3 ms LCD display.

When installing multiple displays, the Cloning function lets you use a USB memory (or LAN network) to copy the settings of a parent display to other units, thus greatly shortening the setup time.

Playlists and schedules created with Content Management Software can be transferred to displays with USB memory or via LAN. Synchronized playback on multiple displays is also supported.

Compatible with Multi Monitoring & Control Software for addition of new functions, such as automatic searching for map displays and registered devices. Displays and peripheral equipment on the intranet can be controlled and their status can be monitored. Also error notification and error indication can be detected by an indication monitoring function (for a fee) for improved maintenance.