lg transparent lcd panel quotation

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LG takes pride as the leading provider of innovative, flexible and feature-packed Commercial Display Products in the market. Boasting the cutting-edge features and modern design, LG Commercial Displays redefines a whole new way of delivering an ultimate viewing experience to enhance engagement with the audience. From Ultra UD OLED monitors for a digital signage network to hospitality TVs for in-room entertainment solutions, LG Commercial Displays offer a variety of display products to meet the demands of every business environment including:

Commercial TVs: Designed with industry-specific features to deliver customized content to entertain your clients. From advanced commercial LED TVs to affordable LG SuperSign TVs, explore our wide variety of options that will fit your display needs.

Digital Signage: Raise your sales with LG Digital Signage and discover our collection of LED Backlit Displays, DS Media Players, Stretch and Touch Screen Displays. Our digital signage displays are available in different sizes and specifications to match the requirements of your business.

Video Walls: LG’s professional-grade video walls are offered in a variety of narrow bezel width (0.44mm, 1.8mm & 3.5mm) that delivers rich content for an ultimate visual experience.

Outdoor Displays: Engage with your audience with Open Frame, Window-Facing or LG MRI Displays featuring the latest technology in digital outdoor displays. Experience a revolutionary way to interact with your consumers in any outdoor environment.

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LG Transparent OLED Signage offers various ways to communicate visually and opens up another level of creativity that even conventional digital signage cannot offer.

LG Transparent OLED Signage illuminates spaces that once were hidden away behind the display, completely harmonizing with its surroundings. Boasting vivid and clear colors with high transparency, this display provides visual enhancements to objects placed behind it, giving viewers an impressive "wow" factor.

LG"s OLED technology makes the Transparent OLED Signage have slimmer structure without backlight unit nor a liquid crystal layer, achieving high transparency of 38% much higher than conventional LCD transparent displays (10%). While clearly showing objects behind the screen, it overlays the relevant information right before them.

Featuring self-lighting pixels, the display maintains vivid colors and high contrast ratio even when the display becomes transparent. It brings content to life from wide viewing angles, and the content blends into its surroundings seamlessly and naturally.

LG Transparent OLED Signage is designed as a semi-assembled display, meaning you can install it in various ways to fit into existing structures and spaces. With a variety of forms of installation, it can complement any venue in which it is installed.

LG Display has come up with more uses for transparent screens with its innovative new concepts that will be on display at CES 2022: the OLED Shelf, Shopping Managing Showcase, Show Window, and Smart Window. The company is not to be confused with LG Electronics, as LG Display simply creates concepts that other companies can adopt and introduce to the market.

Its OLED Shelf, visible at the top of this story, consists of two 55-inch transparent OLED displays mounted on top of one another, with a shelf at the very top. LG Display says it’s ideal for the living room, where it can display art, a TV show, or one on each of the two screens simultaneously. Always on Display Mode ensures that the screen can stay on all the time. If there was a piece of art on display, that image could stay put just like a painting, all while blending into the wall behind it.

There’s actually room for you to put an actualpainting behind the screens, too, which you’d be able to see when they’re off. LG’s also devised a motorized sheet of opaque material which rolls down like a projector screen to make their images more vibrant and less ethereal. (Images viewed on transparent screens can sometimes look ghostly.) The pedestal you see in the image above houses some of the electronics, and the screens take standard HDMI input.

While the OLED Shelf is built for the home, LG Display says its Shopping Managing Showcase is meant for “luxurious” department stores. A transparent OLED display is attached to a sleek wooden stand, and when placed in front of physical products, it looks like it could create a futuristic shopping experience. It adds an overlay to the items behind it, which means storeowners could add graphics that highlight certain parts of their products, or even use the display to provide funky visual effects. We saw a video where flowy graphics drew our eye to one of the perfume bottles in the display above, giving it a lustrous halo effect.

LG Display also gave us a glimpse of its Show Window, another business-focused model that consists of four 55-inch transparent OLED displays that could be used to play up products in window displays — instead of window decals, stores could add digital text, which can easily be changed at any time. The company says versions of it are already on display at the new Musinsa fashion store in Seoul, as well as art exhibitions at The Smithsonian and at 180 The Strand in London, inside some subway car windows in China and Japan, and a Bulgari fashion show.

The company also showed off its Smart Window, another transparent OLED screen that can be for video calls or presentations in the office, however, it didn’t provide any images of that display.

Since these transparent displays are just concepts, we probably won’t see many of them in the real world, but that doesn’t change the fact that they’re still pretty darn cool to look at — and LG Display says it’s ready to help customers produce some of them if they want. “If any of our customers want, we can provide [the OLED Shelf],” LG Display spokesperson Jean Lee tells The Verge, saying it’s ready for production. All of these displays consist of the same 55-inch 1080p transparent OLED panels with 40 percent transparency, which Lee says is on the company’s 8th generation display manufacturing process.

LG Display has been in the transparent display game for a while now, revealing its first flexible and see-through screen in 2014, and more recently, it showed off a transparent TV screen mounted to the foot of a bed. But it doesn’t just dabble in transparent screens — the company is also showcasing its half-moon-shaped chair with a built-in OLED screen at CES this year.

LG Display is continuing its trend of reimagining the future of screens at CES 2021 with a new transparent TV. The panel is a 55-inch OLED, but its transparent design lets you see through it even when it’s turned on and displaying an image.

The screen achieves 40 percent transparency, LG Display says, which is an improvement over past transparent LCDs the company claims achieved only 10 percent transparency.

LG imagines the screen sitting at the foot of a bed, where it can rise up partially or in full to show information or videos while retaining a view of the other side of the screen. The panel as it’s designed now has built-in speakers, though it’s unclear precisely what audio features they will support. In an email the company said that its “Sound Solution technology” is “embedded in the frame.”

LG says the transparent OLED set can also be moved around the home if you’d like to position it somewhere else (if it were something you could actually buy, which you cannot right now).

“Transparent OLED is a technology that maximizes the advantages of OLED and can be used in various places in our daily lives, from stores, shopping malls, and architectural interiors to autonomous vehicles, subway trains, and aircraft,” Jong-sun Park, LG Display’s senior vice president and head of commercial business, said in a statement. “It will grow into a next-generation display that can change the existing display paradigm.”

LG Display imagines its transparent OLED display outside the home, as both a subway window and display in a public transportation setting. Image: LG Display

This isn’t the first transparent display to make a debut at CES; we’ve seen Samsung’s transparent OLED screens before, and Panasonic showed off a prototype transparent display back in 2016 (though it was only HD). And it’s not even LG’s first transparent OLED — the company announced last month it’s started developing see-through OLED sliding doors for office buildings and commercial spaces. LG also created a 77-inch curved transparent OLED back in 2017 that it imagined could be used for signage or advertising.

But this is LG Display’s first screen of this type it’s made strictly as a TV that would actually go in someone’s home, and not just something you’d see in a futuristic shopping center or some other commercial venue.

This is just one of many in a long line of LG Display experimental prototypes, some of which do indeed become real products you can buy. The company has made waves at past CES showcases with various iterations of its rollable OLED technology, while a commercial version of the TV using the tech finally went on sale in South Korea in October of last year for an eye-popping $87,000.

Unfortunately, there’s no indication right now that LG’s new transparent OLED TV will become a real product at some point in the future or how much it might cost if it does.

Correction, 9:10pm ET: the original version of this article stated that the display supported LG Display’s Cinematic Sound OLED (CSO) technology. That is not the case and the article has been updated. We regret the error.

According to LG Display, the displays were used at the Young Collector’s Council (YCC) Party to show a video of different photo frames, providing guests with background visuals for their photos.

Admittedly, using a transparent OLED as a photo frame isn’t the coolest use of the technology and largely shows us how commercial businesses can leverage transparent displays, but it does give us an idea of how the technology could be used to revolutionize the living room TV in the future.

Although it’s interesting to finally see it in public, this isn’t the first time LG has shown off its transparent OLED models — they’ve made an appearance at a number of CES events stretching all the way back to 2016.

Before that, LG Display has talked about using transparent OLEDs as train windows and sliding glass doors — pretty much anything that should be a window when not in use is perfect fodder for a transparent OLED.

What does that mean for home use? Well, unlike the best OLED TVs out there now, a transparent OLED might mean that TVs don’t need to be placed on a wall or on a stand. They could be placed in the center of a room with a circle of chairs around it. They could also replace large bay windows in a home or, even, in a car one day.

That’s obviously just conjecture based on the applications we’ve seen from LG Display so far, but the implication there is that the technology could enable us to put TVs in places we’ve never seen before.

LG’s OLED technology makes the Transparent OLED Signage have slimmer structure without backlight unit nor a liquid crystal layer, achieving high transparency of 38% much higher than conventional LCD transparent displays (10%). While clearly showing objects behind the screen, it overlays the relevant information right before them.

LG’s OLED technology makes the Transparent OLED Signage have slimmer structure without backlight unit nor a liquid crystal layer, achieving high transparency of 38%* much higher than conventional LCD transparent displays (10%**). While clearly showing objects behind the screen, it overlays the relevant information right before them.

The online showroom will demonstrate the following scenarios, each with a 55-inch transparent OLED screen.Smart bed: Push a button and the transparent OLED screen rises from a frame at the foot of the bed to display TV shows or other information. The screen itself acts as a speaker -- a feature found on some current OLED TVs -- and LG says the frame and its transparent screen can be moved to other areas of the house.

LG says demand for transparent screens is increasing in smart homes and buildings as well as driverless cars, aircraft and subways. Among the three scenarios in the 2021 virtual showroom the "smart bed" seems the least useful to me, but it"s easy to imagine a future where such displays are so cheap and ubiquitous that video or information can appear on any normally transparent surface, from windows to glass coffee tables to eyeglasses. It"s not as mind-blowing as a roll-up TV, but it"s arguably more practical.

One great thing about virtual CES is that, for the first time, booths that were private in person can be made more widely available. LG says its online showroom is open to all general visitors during CES 2021.

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