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Digital signage is an immediate upgrade in any outdoor space it is placed. With a screen that grabs attention quickly, businesses can improve the average customer experience and increase revenue.

Knowing how to set up your digital sign is the key to fully optimizing your digital signage technology. To help, we have curated an article on how to set up outdoor digital signage.

Outdoor digital signage is quickly replacing static signs. Today, you are more likely to come across a large digital screen -like the Broadway Spectacular LED screen in New York- than you are to come across static billboards.

Outdoor digital signs are rapidly displacing the traditional static sign, and there is no better time to take advantage of this powerful technology than right now. Outdoor digital signs perform the job of traditional static signs but on a larger scale.

Although outdoor digital signage is widely welcome in many businesses, it can be an intimidating technology to implement. In fact, outdoor signage may be more challenging to implement than indoor signage.

This is because interior digital signs are more often done on a smaller scale. They feature smaller screens over a smaller area compared to outdoor digital signage. More importantly, indoor digital signs are used in different conditions (I.e., Absence of rainfall and sunlight) than outdoor digital signs.

Because outdoor digital signs are different from indoor signs, it is essential to know the best ways to install your outdoor sign. Installing your outdoor digital sign goes past simply purchasing any screen that looks like it can get the job done. It involves carefully considering screen types and options, space optimization, and an excellent plan, among others.

Outdoor digital signage is an investment which is why it requires so much attention for its first-time installation. A proper first-time setup is an excellent way to avoid expensive repairs over time.

When planning to install outdoor digital signage displays, there are essential things that you need to note. One of them is that installing an outdoor digital sign goes beyond simply picking any screen and placing it anywhere outdoors. It requires careful planning to choose the perfect screen to relay information without problem.

The outdoor environment is especially challenging for just any type of digital sign. Unlike indoors, outdoors feature uncontrollable hot and cold temperatures that can often reach extreme numbers, sunlight stronger than interior LED lights, UV rays, and other outdoor elements that may pose a severe risk to the sign.

The quality of all three contents will determine how successful your digital sign will be. However, most importantly is the quality of the screen. The screen determines how well your sign turns out. It does not matter how exciting or captivating your content is. Without an adequate screen to make your content visible and ‘legible’, your outdoor digital sign will not serve its purpose.

There are many different screen types in the market today, so it becomes understandably challenging to know which screen type is best for your outdoor digital sign.

Although all these different displays can be used, some are better than others. Knowing each screen type’s features and shortcomings will help you make the better choice.

Also called Light-Emitting Diode displays, LED screens are flat panels that use light-emitting diodes as pixels for a video display. These screens are known for their brightness, high-quality imagery, and high definition.

Because of their brightness, LED screens are excellent outdoor digital signage displays as they produce intense light that enables them to be seen during the day or when it gets dark. LED screens are great options for all outdoor digital signs, but they are preferably used for big signs seen from a distance.

Liquid Crystal Display screens use liquid crystals in their primary form for the operation. In other words, LCD screens use light crystals rather than light-emitting diodes seen in LED screens. This means LCD screens are not as bright, long-lasting, or durable as LED screens are.

However, they produce higher-resolution images and can be purchased much cheaper than LED screens. Although they are great for small displays, LCD screens do not perform very well in sunlight.

Exposure to sunlight is one common problem that businesses face when installing digital signage outdoors. Have you ever walked outside under the high sun while texting on your phone?

Do you know how difficult it is to see the content on your phone properly because the screen is in a direct display of the sun? Wrongly positioning your outdoor digital signage can also make it difficult for people to read the content on your digital screen.

The outdoor signage installation process works just like any other indoor sign installation process but on a larger scale. To install your outdoor digital sign:

What is your digital sign for? Your outdoor digital signage should be a means to an end, a way of solving a particular problem. Do you want to use your outdoor sign to draw attention to your brand through advertising? Is it a contribution to smart cities (like Singapore)?

What solution is the outdoor digital sign expected to proffer? Knowing what your digital sign is used for is the trick to ensuring you have purchased digital hardware to suit the problem. For example, if your digital out-of-home sign is for a large-scale outdoor advertisement, you will know it is better to purchase commercial LED screens than consumer LCD ones.

You will also be able to figure out the screen placement for your digital sign. The best part of using digital signage is that it is such a powerful and versatile tool. Gone are the days when digital signage was used soles for marketing campaigns. Now, you can find interactive outdoor digital signage, wayfinding signs, and other unique outdoor digital signage solutions.

After deciding the best placement for your screens, it is time to install it. However, unlike most indoor digital signs, outdoor signs are more challenging to install without proper expert help and advice.

Installing your outdoor digital sign is not complete without displaying the necessary content. After setting up the display, hardware, and other essential components, you can begin the content creation process.

The best part about using Loop TV for your outdoor digital signage is not the high-quality picture, video, and text content you can create but the fact that you can do this for free.

Yes, Loop TV requires no subscription or one-time fee to be integrated with outdoor digital signs. All you need to do is sign up for a free Loop TV media player, connect your media player to your digital signage set-up, and enjoy unlimited content creation and uploading opportunities.

Setting up your outdoor digital signage display may be challenging. However, when you are armed with knowledge of the process and experts who are dedicated to seeing your outdoor signage dream come to life, the process is easier than expected.

Installing your outdoor sign is one thing, and ensuring you have unlimited opportunities to create high-quality content for your audience is another. Loop TV allows you to create excellent content to wow passers-by and keep your signage relevant. From free digital signage features to equally free entertainment channels, Loop TV gives you all the digital signage solutions you need.

Our outdoor digital signage displays use a completely different design process from indoor displays. Free-standing Outdoor LCD Display – UO200P builts as IP65/IP55 fully enclosed display module, and complete proof to all the elements such as dust, rain, moisture, and so on. can cope with various changes in outdoor weather conditions. And Uniview launched two different types of outdoor kiosk for sale, fan cooling or air conditioning cooling, to meet the choices of many customers.

Uniview is determined to provide our customers with the highest quality products. Outdoor Digital Signage Display – UO200P combines a variety of advanced manufacturing processes to enrich product functions, thereby improving the convenience of product use, and can bring you a different user experience.

For full-sun outdoor spaces and active areas (poolside, outdoor seating areas). Commercial-grade, anti-glare, heat-resistant screens with protective tempered glass shields. Up to 4X brighter than many indoor TVs

Your shop doesn’t have to be world famous or located in the middle of busy Manhattan to benefit from a well-designed store window. According to NPD Group research, window displays influence purchases an average of 24% of the time.

The right window display design can engage shoppers enough to cause them to stop, look back, and walk into your store, where your floor staff can help close the sale. Not only do attractive window displays help bring in customers, they also let you display new products, highlight promotions, enhance your brand image, and differentiate your store from the competition.

With increasing competition from ecommerce, and the COVID-19 pandemic keeping shoppers at home, store windows are more valuable than ever. In order for window displays to benefit brick-and-mortar retailers, Mujica says, “it’s important they have a very specific vision for the people they are pandering to.”

Window displays can help your store boost foot traffic and brand awareness, highlight products and promotions, and differentiate itself from the competition.

Window displays preview what’s inside your shop. You can use them to entice customers with products they’ll like and to highlight new arrivals, limited-edition products, or even holiday gifts.

Leverage windows to let customers know about sales. If you’ve ever entered a store after seeing a huge “SALE” sign in its window, then you understand how effective this tactic can be. Synchronize in-store offers with online promotions to increase the impact of your displays.

Let’s say there are two shoe stores in your neighborhood that feature the same shoes in their window. Store A displays the shoes in a creative way, while Store B unimaginatively places each pair on top of its box.

Which store do you think attracts more customers? Most likely Store A. Making an effort with your window displays will help you stand out from the local competition.

They’re great for exhibiting clothes on mannequins and body forms and showing off your store’s interior design. However, open window displays are revealing, making it difficult to hide fixture accessories, like wires.

Closed window displays have a wall or backdrop separating them from the store floor. These displays emphasize the products on view by eliminating distractions from inside the shop. Yet, they block natural light from entering your shop, so you’ll have to compensate with ample lighting on the floor.

As the name implies, you get a corner window display when two windows come together in a corner, creating a large, box-like display. Corners are optimal for attracting shoppers approaching from any direction and showing off products from more than one side. But, it can be difficult to arrange products in these displays, since they need to look attractive from multiple viewpoints.

Here, we’ll help you set your fears aside so you can master the art of putting together unforgettable window displays. We’ll guide you through the process of assembling your store window display, as well as offer some window display ideas to get you started.

We don’t recommend lighting displays directly from the top, as this can lead to unattractive, harsh shadows. Instead, consider lighting displays from the sides and front. This technique will bring out the 3D quality of the display. Plus, you can really have some fun when you have light coming at it from different angles.

Keep window shoppers’ eyelines in mind while building external-facing displays. If you own a children’s clothing boutique, for example, you could display products that would appeal to kids, like toys, low enough for children to see, and more practical products at parents’ eye level.

For its Hallucination campaign, Gucci extended the technology to its window displays by installing classic artworks reimagined with characters dressed in designer clothing. What makes this display unusual is that most of the mannequins are facing away from the window, as if they were visiting an art gallery.

Leaves of Trees’ unique window displays attract a lot of walk-ins, but this wasn’t always the case. When the shop opened in 2014, its displays featured colorful florals made from paper, but none of the brand’s actual products.

Known for its elaborate window displays, Saks’ collaboration with French design collective Vetements did a complete about-turn by featuring nothing but a pile of old clothes.

In order to woo and impress its wealthy buyers during the holiday season, luxury department store Bergdorf Goodman spends upward of six figures on its window displays.

Tiffany & Co. has been famous for its window displays ever since the brand was immortalized in the film Breakfast at Tiffany’s. So iconic is the retailer’s window that several people have chosen the location to pop the question.

The retailer’s window displays are most notable for their simplicity. Unlike Bergdorf Goodman, whose windows are a targeted celebration of decadence, Tiffany’s creative is often quite minimal.

Created on a modest budget, TYPE’s unique window displays consistently lead to an increase in foot traffic. There’s no couture or Swarovski crystals, but by honing in on a specific theme, TYPE Books attracts the attention of both new and existing customers.

Philadelphia-based sustainable fashion brand Lobo Mau could teach a master class on how to ensure passersby don’t just browse window displays, but shop them.

“Our boutique is situated on a corner, and it has four big windows. It’s prime real estate for window displays,” says Nicole. “When building out the store we asked our architects to create modular displays that we could constantly update and change around. One week we could have a sweatshirt hanging in the window, and then the next week the same window can be all shelves to display our ceramics.”

Window displays are a powerful sales tool. They draw customers in, keep them engaged, and help initiate sales. By getting creative with your displays, and enhancing them with technology, you’ll convert passersby into customers.

New York City’s Macy’s is the quintessential example we think of when we think window display. With gigantic windows across their flagship store give them the perfect space for building some of the world’s most creative window displays, especially during the holidays.

We reviewed studies focused on digital device usage, near work, and outdoor time in relation to myopia onset and progression. Public health policies on myopia control, recommendations on screen time, and information pertaining to the impact of COVID-19 on increased digital device use were presented. Recommendations to minimize the impact of the pandemic on myopia onset and progression in children were made.

Increased digital screen time, near work, and limited outdoor activities were found to be associated with the onset and progression of myopia, and could potentially be aggravated during and beyond the COVID-19 pandemic outbreak period. While school closures may be short-lived, increased access to, adoption of, and dependence on digital devices could have a long-term negative impact on childhood development. Raising awareness among parents, children, and government agencies is key to mitigating myopigenic behaviors that may become entrenched during this period.

First, widespread school closures, in-house quarantine, and the proliferation of online learning increases digital screen time and the overall time spent on near work while decreasing outdoor time among school-going children. Although school closures may be short-lived, increased access and adoption of such platforms may accelerate the widespread acceptance of digital tools in the longer term. Behavioral changes that arise from the growing dependence on digital devices may persist even after the COVID-19 pandemic, and this is a possibility that cannot be underestimated.

Second, public policies for the control of myopia in countries of East Asia, such as Taiwan and Singapore, are closely integrated within the education systems, particularly with respect to the incorporation of outdoor activities into school time.15 The widespread closure of schools jeopardizes the implementation and continuity of these programs. Admittedly, children may have more time and flexibility to engage in outdoor activities if they choose. However, in most countries it is projected that medium-to long-term social distancing measures may curtail outdoor activities, leading to the undesirable effect of more time spent indoors on recreational digital screen time.

Increased outdoor activities in children have been shown to protect against myopia onset, with a meta-analysis reporting a reduction in both incident myopia and prevalent myopia. In addition, pooled results from clinical trials found a reduced myopic shift of 0.30 diopters (D) after 3 years in both myopes and nonmyopes compared with control subjects. The protective effect on myopia progression is less clear, with the same study finding no relationship between time outdoors and myopic progression.23 He and associates24 showed that an additional 40 minutes of outdoor time per day achieved a 23% reduction in the incidence of myopia. Wu and associates25 showed a 54% lower risk of myopia progression among both myopic and nonmyopic children who spent ≥11 hours outdoors per week. Reduced myopic shift (0.23 D) was further observed within the myopic subgroup of children randomized to the outdoor time intervention compared with myopic control subjects.25 Importantly, activities with exposure to moderate light intensities such as in hallways or under a tree were sufficient to achieve this reduction in myopia progression.25 The effectiveness of a public policy intervention to promote increased outdoor time for Taiwanese school children was further demonstrated in a recently published study by Wu and associates.26 After the implementation of a myopia prevention program (Tian-Tian 120 outdoor program) in which schools were encouraged to take their students outdoors for 120 minutes per day, the long-term trend of increasing prevalence of reduced visual acuity (defined as uncorrected visual acuity ≤20/25) in schoolchildren from 2001 to 2011 (34.8%-50%) was reversed from 2012-2015 (49.4% to 46.1%). However, the optimal outdoors time and actual clinical impact on myopia progression requires further study. Nonetheless, from a public health perspective, encouraging outdoor time of 2 hours per day for school children has been deemed as a practical intervention that may reduce myopia progression with additional health benefits,27 although this has been met with parental resistance in countries with high educational pressure.

The World Health Organization"s guidelines on physical activity, sedentary behavior, and sleep recommends <1 hour of sedentary screen time for children 1-5 years of age.28 Governments have also imposed limits on digital device usage in order to prevent myopia.29 In China, where nearly half the population has myopia, aggressive government policies have been implemented to combat the myopia epidemic. The culprits identified and targeted in these policies include heavy study load, use of digital devices, and a lack of outdoor activities. With regard to digital devices, the Ministry of Education restricted the use of electronics as a teaching tool to no more than 30% of overall teaching time, <20 minutes per day spent on electronic homework (no more than 20 minutes), and prohibition of phones and tablets in classrooms.18 Students are also encouraged to rest their eyes for 10 minutes after 30-40 minutes of educational screen time. The continuous use of digital devices for noneducational purposes should be limited to <15 minutes per day and a cumulative duration of <1 hour a day. In addition, regulations have been put in place to curb excessive online video gaming including restricting playing time and developing an age-based restriction system. In Taiwan, as part of their efforts to control myopia, lawmakers expanded legal regulations that ban children <18 years of age from smoking, drinking, and using drugs to include the use of digital devices for an unreasonable period of time.30 The regulation, however, did not define what would be considered “unreasonable,” reflecting the lack of evidence and official guidelines for both the duration and type of digital device usage that would have an impact on myopia. The American Academy of Pediatrics recommends restricting screen time to 1 hour per day of high-quality content for children 2-5 years of age and suggests consistent limits for children ≥6 years of age, but stops short of prescribing specific limits for this age group.31

What can be done to mitigate myopigenic behaviors that emerge during the COVID-19 pandemic and may subsequently be entrenched? First, public education to increase parent awareness about the effects of indoor near work and reduced outdoor time on the incidence and progression of myopia is important over the long term. Parents need to understand the importance of maintaining good eye habits during the pandemic lockdown and beyond, including frequent breaks from near work and limiting recreational screen time. Second, the government agencies for health and eye care professionals should continue to engage with schools to shape a holistic home-based learning curriculum that encourages creative learning not just from reading and study at home, but also include frequent breaks and indoor physical or household activities—cooking, baking, and cleaning, for example. Third, where it is safe and legal to do so, outdoor activities with adequate social distancing should continue and be encouraged in school-going children. Outdoor time of 2-3 hours per day may be even more achievable now with the flexibility of home-based learning.16 The health benefits of outdoor activities and an active lifestyle should not be stifled by COVID-19.33

Amidst the worst outbreak known to human history, the world has been pushed to embrace digital technology at an unprecedented scale and pace. There is no denying the benefits of digital technology in a time like this. Notwithstanding the global pandemic, it is of paramount importance that parents help their children develop a healthy relationship with digital devices. First, digital detox is a method to encourage healthy digital device habits, using digital applications to consciously monitor device usage and reminding users to disconnect from the digital world. Parents can set limits using in-device applications to restrict the total screen time spent per day or per session. Second, supervising digital content is important to ensure that time spent on digital devices is maximized for learning experiences. Guiding the child through digital device usage helps to improve their ability to process and interpret digital content and thereby decrease the overall time spent online. Third, having a daily schedule to allocate time for specific activities and setting boundaries on when and where digital devices can be used can be an effective approach, while simultaneously building routine and discipline during the COVID-19 pandemic where days are largely unstructured. Fourth, parents should act as role models by reducing their own digital device usage, spending more time with their children outdoors, engaging their children in offline playtime, and involving them in nondigital indoor activities, such as chores, arts and crafts, and music.31

Dr Wong Chee Wai is a vitreoretinal surgeon at the Singapore National Eye Centre. He completed a Medical and Surgical Retina fellowship at the Singapore National Eye Centre and a PhD thesis on ocular drug delivery at Utrecht University. His research interests are in retinal diseases, myopia and nanomedicine based ocular drug delivery. He has published more than 60 research articles and holds several research grants in the field of myopia and ocular drug delivery.

Dr Ting is the Consultant Vitreo-Retinal surgeon in the Singapore National Eye Center and an Assistant Professor in Ophthalmology with Duke–National University of Singapore Medical School, Singapore. He is also the visiting Full Professor in Ophthalmology in Zhongshan Ophthalmic Eye Center, ex–Fulbright Scholar to Johns Hopkins University, and the founding member of the American Academy Ophthalmology Artificial Intelligence Taskforce committee. He is the Associate Editor of Nature Digital Medicine, a Section Editor for the British Journal of Ophthalmology, and the Editor of Ophthalmology. To date, he has published >100 peer-reviewed publications, including >40 artificial intelligence/digital innovation articles in JAMA, NEJM, Nature Medicine, Nature BME, and Lancet Digital Health.

11. Chang L., Pan C.W., Ohno-Matsui K., et al. Myopia-related fundus changes in Singapore adults with high myopia. Am J Ophthalmol.2013;155:991–999.e1. [PubMed]

23. Xiong S., Sankaridurg P., Naduvilath T., et al. Time spent in outdoor activities in relation to myopia prevention and control: a meta-analysis and systematic review. Acta Ophthalmol.2017;95:551–566. PubMed]

24. He M., Xiang F., Zeng Y., et al. Effect of time spent outdoors at school on the development of myopia among children in China: a randomized clinical trial. JAMA.2015;314:1142–1148. [PubMed]

25. Wu P.C., Chen C.T., Lin K.K., et al. Myopia prevention and outdoor light intensity in a school-based cluster randomized trial. Ophthalmology.2018;125:1239–1250. [PubMed]

26. Wu P.C., Chen C.T., Chang L.C., et al. Increased time outdoors is followed by reversal of the long-term trend to reduced visual acuity in Taiwan primary school students. Ophthalmology.2020 doi: 10.1016/j.ophtha.2020.01.054.2020.02.08. [PubMed] [CrossRef]

27. Ngo C.S., Pan C.W., Finkelstein E.A., et al. A cluster randomised controlled trial evaluating an incentive-based outdoor physical activity programme to increase outdoor time and prevent myopia in children. Ophthalmic Physiol Opt.2014;34:362–368. [PubMed]

Hey, are you looking for Some great Tips on Content Creation For Outdoor and Indoor LED Displays screens? Learn how to get best results for your next advertising campaign. Here are best practices for Digital Signage Content creation.

In Content Creation For LED Displays it is important to respect the exact pixel size of the screen. We recommend to avoid software automatic scaling of images and videos. It is best to create content with the exact pixel resolution of the electronic sign, it will offer best quality and viewing experience for target audience. Tests have proven that increasing the image size will not specially improve quality – to the contrary. To help you calculate the Resolution, check out

Outdoor and indoor led sign boards are great marketing tool. They allow for videos, images, animation,… This is why when creating content for digital displays designers will often add a lot of animations to their composition. Of course it looks great on the preview, but unfortunatelyit will often distract your target audience from the key message. They might be watching the display when the animation is only taking place and cannot actually see what is the message. This is why we recommend to avoid text animations especially.