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Brick-and-mortar retailers have just a few seconds to attract—and hold—a buyer’s eye with a window display. In New York City, 10,000 people pass the Macy’s window every hour. That’s nearly 1.7 million people each week!

Your shop doesn’t have to be world famous or located in the middle of busy Manhattan to benefit from a well-designed store window. According to NPD Group research, window displays influence purchases an average of 24% of the time.

The right window display design can engage shoppers enough to cause them to stop, look back, and walk into your store, where your floor staff can help close the sale. Not only do attractive window displays help bring in customers, they also let you display new products, highlight promotions, enhance your brand image, and differentiate your store from the competition.

With increasing competition from ecommerce, and the COVID-19 pandemic keeping shoppers at home, store windows are more valuable than ever. In order for window displays to benefit brick-and-mortar retailers, Mujica says, “it’s important they have a very specific vision for the people they are pandering to.”

Window displays can help your store boost foot traffic and brand awareness, highlight products and promotions, and differentiate itself from the competition.

Window displays preview what’s inside your shop. You can use them to entice customers with products they’ll like and to highlight new arrivals, limited-edition products, or even holiday gifts.

Leverage windows to let customers know about sales. If you’ve ever entered a store after seeing a huge “SALE” sign in its window, then you understand how effective this tactic can be. Synchronize in-store offers with online promotions to increase the impact of your displays.

Let’s say there are two shoe stores in your neighborhood that feature the same shoes in their window. Store A displays the shoes in a creative way, while Store B unimaginatively places each pair on top of its box.

Which store do you think attracts more customers? Most likely Store A. Making an effort with your window displays will help you stand out from the local competition.

They’re great for exhibiting clothes on mannequins and body forms and showing off your store’s interior design. However, open window displays are revealing, making it difficult to hide fixture accessories, like wires.

Closed window displays have a wall or backdrop separating them from the store floor. These displays emphasize the products on view by eliminating distractions from inside the shop. Yet, they block natural light from entering your shop, so you’ll have to compensate with ample lighting on the floor.

Shadowboxes are small, box-like, and most often used to display petite, detailed items, like jewelry, shoes, or makeup. They’re usually only big enough for one or two people to look at at once.

As the name implies, you get a corner window display when two windows come together in a corner, creating a large, box-like display. Corners are optimal for attracting shoppers approaching from any direction and showing off products from more than one side. But, it can be difficult to arrange products in these displays, since they need to look attractive from multiple viewpoints.

Setting up your first retail window display may sound a little daunting. Luckily, you don’t need to have a design background to create a compelling store window display. Even if you don’t have the budget to hire a visual merchandising professional, it’s possible to DIY your own display.

Here, we’ll help you set your fears aside so you can master the art of putting together unforgettable window displays. We’ll guide you through the process of assembling your store window display, as well as offer some window display ideas to get you started.

Use Shopify’s analytics and reporting to make the right merchandising decisions at each of your store locations. Spot seasonal trends, see which products require promotion, measure your promotions’ impact on product sales, and more.

Before you start brainstorming complex ideas for your first retail window display, let’s start by making sure we"ve got the necessary tools to set you up for success. In other words, you don’t want to be halfway through the process only to notice you don’t have a tape measure or another essential tool.

Depending on the design of your store window display, you may need other materials to complete your project. However, these tools will keep the ball rolling and can serve as a skeletal shopping list to start your display design.

When it comes to conceptualizing a store window display, it’s best to start with a pen and paper. Before sketching out your window display ideas, start with a story based on a theme. Yes, your window display design should tell at least a basic story. After all, it"s proven that storytelling can serve as a strategic business tool.

Doing so will help you determine where your focal point should be. The focal point is where you want your prospective customers to look first and concentrate their focus. The central point of your display should be big enough to catch a shopper"s attention, even on the other side of the street.

Start thinking about the arrangement of products based around your focal point. Will you arrange your products on wires or shelves around the focal point? Or maybe set them up in a pyramid? Explore different configurations to see what would work best for your window display.

Let’s be honest: society’s attention span is shrinking to about less than a millisecond, and your buyers are no exception. You can bet that most people walking by your store will either be engaged in conversation with friends, texting, or walking their dogs. So, you’ll need to pull out all the stops to make sure you catch their attention. At the very least, you can create a store window display they’ll want to take photos of with their smartphone and share them with the world.

So, when creating your retail window display, don’t be bland. Be bold with colors, shapes, and props. Think outside of any cookie-cutter colors and opt for more eye-catching hues like fuchsia, orange, or electric blue. Just remember to exercise your best judgment and keep everything consistent with your brand.

With all the window display ideas available for you to use as inspiration, it’s easy to get carried away and create an overly complicated display. However, too much clutter is likely to repel and overwhelm potential passersby, rather than draw their attention. Don’t try to do too much or you’ll just end up with a busy, unfocused display.

Always keep your goal in mind: ultimately, you want to draw attention to your products and help customers quickly understand why certain products are grouped with others. That also means keeping your display clutter-free and being able to justify why each component of your display is included.

When you’re creating a display, you’re going to have small and large objects, dark and light colors, lights and shadows, and so on. It’s important to balance the different elements you’ll be deploying in order to create a pleasing aesthetic.

Typically, you’ll want to place larger, darker items near the bottom, and items that are lighter and more colorful at the top. This arrangement will prevent your display from looking top heavy. Similarly, if you place all the large items to one side and all the small ones on the side, you’ve got an unbalanced window display. Imagine you’re balancing items on a scale, which means doing things like balancing a large item on one side with lots of smaller items on the other.

Trust your judgment and get a sense of what emotion your display is evoking. With a balanced display, you’re more likely to create feelings of happiness, excitement, and joy, whereas an unbalanced display may signal anxiety or instability.

When it comes to creating an effective window display, lighting is often an afterthought, or something to consider if you’ve got the budget for “extra costs.” But lighting can be a crucial component in getting people to stop and notice your display.

Lighting can create moods, highlight certain products over others, and establish a dramatic setting for your store window display. Being strategic with lighting can pay dividends in helping you get your focal point right on and directing onlooker’s eyes to where you want them.

We don’t recommend lighting displays directly from the top, as this can lead to unattractive, harsh shadows. Instead, consider lighting displays from the sides and front. This technique will bring out the 3D quality of the display. Plus, you can really have some fun when you have light coming at it from different angles.

Once you’ve got all the pieces where you want them, make sure to take a look at your window display from every possible angle. Very rarely is a person going to only notice a display when they’re standing right in front of it. Walk up to it from different directions and check things like your focal point, how visible your signage or calls to action are, and if it all appears balanced.

Your audience will impact the products you choose to display, colors you use in it, and the stories you tell in your windows. Keep your ideal customer at the forefront of your strategy.

When you design your windows with a target audience in mind, you’ll draw those people in and make them excited to shop with you. If you try to create a display that appeals to everyone, you’ll end up watering down your design and appealing to no one.

It’s a well known fact that grocery stores display cereals for kids on lower shelves and cereals for adults on higher shelves. Why? Because this is where these customers’ eyelines land, and therefore, where their attention will be.

Keep window shoppers’ eyelines in mind while building external-facing displays. If you own a children’s clothing boutique, for example, you could display products that would appeal to kids, like toys, low enough for children to see, and more practical products at parents’ eye level.

Beyond considering eyelines, it’s important to remember that you’re designing a 3D display and not a flat one. Make sure that products and props can easily be seen—and look good—from various angles.

According to McKinsey, technology will help retail double its profitability. Interactive technologies like augmented reality, touchscreens, and QR codes help give a new meaning to the term “window shopping.” Embrace them to engage passersby and influence purchasing decisions.

Augmented reality (AR) technology enhances real-world objects and settings by placing virtual objects over them. AR lets shoppers try on products, like makeup and jewelry, virtually. This technology helps customers make purchasing decisions, even when your store is closed.

When placed within a window, touchscreens help customers learn more about the products on and off display. They also make it easy to entice window shoppers with coupons in exchange for contact information, which opts them into your email marketing efforts.

Touchscreens are best for stores that sell valuable, high-consideration items (i.e., electronics, furniture, or vehicles) since they can be used to share product specifications and details. They’re also commonly used in the real estate industry to show listings that aren’t featured in the main display.

Quick response (QR) codes are bar codes that open up a link, share a phone number, send an SMS, or share a plain text message when people scan them with a smartphone. Follow the example of Rose City Goods and put them in your window display to link to your ecommerce website, product pages, and more.

QR codes make it easy for window shoppers to make purchases even when your store isn’t open. They’re also cheap and easy to implement through a QR code generator.

For its Hallucination campaign, Gucci extended the technology to its window displays by installing classic artworks reimagined with characters dressed in designer clothing. What makes this display unusual is that most of the mannequins are facing away from the window, as if they were visiting an art gallery.

An experiential window brings products to life and attracts passersby to immediately interact with your brand. Inviting buyers to download an app on the spot encourages in-store sales and future online purchases, while giving you access to these engaged customers for marketing purposes.

Toronto apothecary Leaves of Trees unveiled a window display featuring oversized tubes of its skin care products suspended upside down, with cascades of dried roses, grapefruit, and lavender “pouring” out.

The display is striking not only because of the scale of the props, but also because it explicitly highlights the natural ingredients the retailer uses in its products.

Leaves of Trees’ unique window displays attract a lot of walk-ins, but this wasn’t always the case. When the shop opened in 2014, its displays featured colorful florals made from paper, but none of the brand’s actual products.

Founder Roohi Quereshi soon discovered that people were stopping to look but didn’t know what she was selling. The shop was mistaken for a restaurant, a juice bar, and even a pot dispensary.

Since we started incorporating our products into the window and aligning that branding with promotions and social media strategy, we’ve seen an increase in walk-ins from our target customer. And, almost every walk-in has led to a sale.

Creativity in any window display is important, but for smaller retailers, it’s crucial that products be clearly presented, not only so passersby know what you’re selling, but to target the right buyer.

Known for its elaborate window displays, Saks’ collaboration with French design collective Vetements did a complete about-turn by featuring nothing but a pile of old clothes.

“It was something vastly different than [Saks] had ever done,” says Mujica. “No one has ever put trash in a window and made a statement, and it was all about a good cause.”

While many walking by did a double take assuming the display was a work in progress or even a mistake, it enhanced Saks’ image as a retailer with a conscience.

Highlighting a good cause in your window display can help boost your brand image. Also, putting something in your window that is unexpected will grab the attention of passersby.

The goal of this window display wasn’t so much to attract a new audience to the brand, but to tap into the nostalgia of its existing young buyers who grew up eating Frosted Flakes and Corn Pops.

According to a study in the Journal of Consumer Research, people are more likely to spend more when they’re feeling nostalgic. To tie in the product with the display, the clothes were carefully curated to match the color grading of the boxes behind.

By combining nostalgia with bright colors, the Alice + Olivia window invokes a positive emotional experience for buyers. The overall effect is poppy, fresh, and fun.

A bright and well-lit window display is always eye catching, especially at night. “By lighting it properly, you avoid negative shadows that can make garments look small or dowdy,” Mujica advises.

In order to woo and impress its wealthy buyers during the holiday season, luxury department store Bergdorf Goodman spends upward of six figures on its window displays.

While Bergdorf’s resources exceed the budget of most high-street retailers, this window display makes a very strong statement about its brand and the high-end products it sells.

“You would never see fast fashion in a Bergdorf window. It’s not their customer,” says Mujica. “No one has done anything like this before or since. It took everyone’s breath away.”

Putting extra resources into your window display at certain times of year can really pay off. Holiday windows attract extra foot traffic, and, according to NRF research, holiday spending has reached an all-time high.

Tiffany & Co. has been famous for its window displays ever since the brand was immortalized in the film Breakfast at Tiffany’s. So iconic is the retailer’s window that several people have chosen the location to pop the question.

The retailer’s window displays are most notable for their simplicity. Unlike Bergdorf Goodman, whose windows are a targeted celebration of decadence, Tiffany’s creative is often quite minimal.

One recent window featured nothing but seven mousetraps and a mouse holding a canary yellow diamond. Set against the brand’s signature blue background, it showcased just a single item.

While it can be tempting to fill up a window to maximize the space, cramming too many items into a display can devalue your products by making them look cluttered. Focusing only on one item communicates to passersby that it’s special.

Carvers from Japan’s Okamato Studio sculpted holiday-themed blocks of ice while wearing designer jumpsuits, gloves, and scarves. The live-action demonstration set to music not only highlighted products found in-store, but also grabbed shoppers’ attention for an extended period of time.

This window created exclusive content that people then uploaded to Snapchat and Facebook Live. Putting people in a window is risky, but by creating a one-of-a-kind experience, it created huge engagement.

A creative window display that is completely different from what your competitors are doing not only attracts eyeballs on the street, but also extends the reach of your content through social media sharing.

The juxtaposition of high with low end “made the brand seem more approachable to passersby,” says Mujica. “It drew shoppers into the store like a carnival game.”

Themes have included under the sea, typography, and an entire window dedicated to a single children’s book. Each theme is the brainchild of “craftician” Kalpna Patel, who creates much of her work using simply paper and glue.

One winter window display paid homage to hygge, the Danish word for comfort, and featured books on crafting and cooking, with each nestled inside Nordic-style houses.

Created on a modest budget, TYPE’s unique window displays consistently lead to an increase in foot traffic. There’s no couture or Swarovski crystals, but by honing in on a specific theme, TYPE Books attracts the attention of both new and existing customers.

In fact, so many people enter the store asking about a specific title that the retailer set up a special display inside featuring all the books found in the window.

Hermès did the exact opposite in one of its stores, perching silk scarves around an oversized juice cup with a giant straw. By making the art the central point of this window, Hermès ensured an eye-grabbing experience in which the product was almost an afterthought.

The prominence of the color orange ties in well with the brand’s signature color. In fact, WindowsWear was so impressed with this display that it named it Best Orange Window of 2017.

Color is a key component of visual merchandising and can help influence buyer behavior. If you’re looking primarily to attract customers, using red and orange in your window display will draw the attention of passersby.

Philadelphia-based sustainable fashion brand Lobo Mau could teach a master class on how to ensure passersby don’t just browse window displays, but shop them.

“When the pandemic caused all non-essential businesses in Philadelphia to close, we had to think of a way to keep people engaged with our brand and to also make it easy for people to shop the store,” says co-owner and Designer Nicole Haddad. Co-owner and CEO Jordan Haddad “came up with the idea of using QR codes in our windows to allow customers to view the products and then order them straight from our website.

I pushed all the products in the store to the four windows and created small QR codes stuck directly onto the inside of the glass. Customers only had to scan the QR codes and they could purchase the product in the window and also schedule a local pick up or free shipping.

“Our boutique is situated on a corner, and it has four big windows. It’s prime real estate for window displays,” says Nicole. “When building out the store we asked our architects to create modular displays that we could constantly update and change around. One week we could have a sweatshirt hanging in the window, and then the next week the same window can be all shelves to display our ceramics.”

“We start[ed] using QR codes [in our windows] to provide visitors with context to our exhibitions,” says Art Center Program Manager Meg Wachs. “We want to allow any passerby on the sidewalk a chance to learn about the work on display, even if our space isn’t open in the hours that they may be passing.”

“Due to COVID-19, we had a gap in our Window Gallery exhibition calendar at the holidays that seemed best optimized by adjusting the work on display to products from our retail space” that are featured in the organization’s holiday gift guide, Wachs explains. Wachs also configured “the QR [code] to lead to our [digital] Holiday Gift Guide. Even within a retail space, we try to educate the public beyond what their experience with glass is.”

Take a page out of UrbanGlass’ book and use your window display to educate customers, in addition to selling products. For example, you could link your QR codes to landing pages that explain the process behind how you create your products.

Window displays are a powerful sales tool. They draw customers in, keep them engaged, and help initiate sales. By getting creative with your displays, and enhancing them with technology, you’ll convert passersby into customers.

With Shopify’s mobile POS, you can serve customers anywhere in your store, banish lineups at the checkout counter, and speed up your checkout. Use any smartphone or tablet to process returns and exchanges, accept payments, and check out customers wherever they are.

New York City’s Macy’s is the quintessential example we think of when we think window display. With gigantic windows across their flagship store give them the perfect space for building some of the world’s most creative window displays, especially during the holidays.

To create a unique and eye-grabbing window display, you’ll first want to spend some time brainstorming creative ideas first. Then start gathering the merchandise and materials you’ll need and bring your window display idea to life.

While great products and excellent customer service can keep customers coming back, your visuals and branding are going to be the elements that get people to walk into your shop in the first place. Your store’s window display plays a big part in this, which is why you should take the steps to make it as fresh and attention-grabbing as possible.

Your window display needs to be targeted enough to entice the right shoppers, but not too specific that it’ll alienate potential customers.This is something thatSessions Music, a music education company learned.

According to its marketing director Adam Williamson, since 75% of their students were under the age of 15, they initially stuck with “child-centric” imagery in their displays. They soon realized, however, that this alienated and misled potential customers into thinking that Session Music was just for kids.

“Even after we changed this, we still constantly had people saying ‘Do you have programs for adults?’ Of course, we do but our window displays did not properly showcase that,” Adam said.

Aside from considering your target audience, you also need to think about their perspective, advised Sophie Darling, the community manager at WeddingDresses.com and a former bridal shop owner.

Check out this window display from Christian Louboutin, and notice how they elevated certain products (i.e., the purse and shoes) so that they’re either at or close to eye level.

Is your store in a shopping center where people can leisurely walk around, or are you in a fast-paced environment? Will they be with their kids or shopping alone? Will people be on foot when they see your displays or will they be in their cars?

For instance, at Sessions Music, they make it a point to limit the use of text in their displays because they know that a lot of their customers only have a few seconds to look at their window.

“We realized that many people who see our window displays were in their car. If our message was not clear to someone who has 1-3 seconds to view it (not nearly enough time to read anything), then we would not run with it,” said Williamson.

Stories, whether they’re read, heard, or in this case,seen,are far more effective in grabbing and keeping people’s attention. In other words, stories stick. This is true for speeches, articles, and yes, even window displays.

Your displays should go beyond showing off your products; they should tell tales that pique shoppers’ interest and encourage them to come inside. You can do this by selecting a theme, and finding stories in line with it.

Check out what Anthropologie is doing. The apparel retailer changes the window displays of its stores depending on certain seasons or events. What makes their window displays great though, is that Anthropologie always finds a unique angle or story within its chosen season theme.

For instance, when Halloween rolls around, it might be tempting to fill your display with pumpkins or ghouls. This might be a bit superficial. Find ways to go a bit off the beaten path and come up with something unique.

Keep your designs clean and avoid including too many items in it. Your window display should provide a peek at what you have to offer, not give everything away. In addition, a cluttered window display can devalue your brand and merchandise. As display consultant Linda Cahan of Cahan & Co. toldEntrepreneur, “in retailing, space equals luxury… if you cram items together in a window, they’ll look cheap.”

“Cluttering your window will dilute the impact that your best merchandise would otherwise have on passersby, and simply make your shop easier to ignore.”

The following display from Hugo Boss illustrates this tip quite well. Notice the clutter-free environment of the window, which allows the brand’s products to stand out in their own right.

You’ll be changing your window display regularly, so devote ample resources on the materials and equipment that you’ll be re-using. This could include frames, fixtures, lights, mannequins, and more.

At Sessions Music, for example, Williamson says that they “invested in quality storage materials (such as hard poster tubes for our window graphics) and reserved a clean, dry area to store them in for future displays.”

If you sell a variety of products, use your window display to show off your range. Incorporate pieces from multiple departments and categories and use them to form a cohesive display.

Kolkid, a children’s boutique that sells apparel, toys, and decor, did just that for its back to school display. Notice how the store’s window contains merchandise from various categories, thus showing the different items offered by Kolkid.

It might sound obvious, but you’d be surprised at the number of retail stores with poorly-lit displays. You’ve put a lot of work in crafting a great looking window, so you need to ensure that everyone can see your handiwork, especially at night.

In some instances, your store’s overhead and built-in lighting are enough to keep your displays well-lit. However, this isn’t always the case. There may be instances the call for lights made specifically for your windows.

To find out, step outside your store at night and view your window from a pedestrian’s perspective. Are your products highly visible? Can people appreciate your display even at night time? The answers to these questions should guide your lighting efforts.

Inspiration is everywhere — just ask Laura Watkins, the owner of Pink Pointes Dancewear, a UK-based dance shop. “I get inspiration from a range of sources, the season, a film or song, a product we want to showcase or if I’m feeling really stuck Pinterest boards are helpful too,” says.

“When I first took over running our shop the new Bloch Militare boot has just come out. It’s a split sole dance shoe but looks like a boot. It happened to be September and the leaves were beginning to change so I made a display with hundreds of leaves in beautiful autumnal colors and this pair of boots on top as they looked like Dr. Matens and great for stomping in piles of leaves.”

“To go beside this we had a really elegant ballet tutu in browns and greens with leaves on it and I finished the display off with leaves on fishing line so they looked like they were falling.”

“It may seem quite burdensome and expensive to constantly be changing window displays but their effectiveness is directly correlated to their relevance to your current promotions, the season, the weather, and so on,” he says.

At their store, he shares that they change their window displaysat leastonce a month; and during busy seasons such as the holidays, they do so every week.

“As a brick and mortar location, we often have repeat walk-by traffic. The same, tired displays eventually get ignored but a constantly changing array will keep people’s attention peaked until they are ready to purchase(or enroll as in our case).”

Instagram– This social networking app is a goldmine for retail ideas. Searching for hashtags like #windowdisplay, #shopfront, and  #retaildesign will bring up photos of what other retailers are doing and inspire your efforts. And don’t forget to follow theretail-centric Instagram accountsdedicated to storefront design.

Pinterest– As Laura mentioned, Pinterest is another great source. A quick search for “window displays” will return tons of pins and boards that you can peruse for ideas. Be sure to pin, like, or follow the good ones (such asVend’s Beautiful Window Displays board) so you can always come back to them when you need to.

design:retail– Another great source for inspiration, design:retail covers retail design news and trends, and showcases layouts, designs, and displays from other retail stores.

“Retail is both an art and a science,” says Marc Gingras, CEO of Foko Retail. “Those who focus solely on aesthetics risk missing the full picture. Because creating show-stopping displays that stand out from the competition is one thing, but being able to replicate the results at scale is another.”

According to Marc, you need “to think of window displays as not just opportunities for stunning artistic achievement that boost brand awareness, but as a way to increase profits through systematic analysis, refinement, and execution across multiple locations.”

To do that, analyze your customer data. Measure your foot traffic to see which displays are drawing in visitors then figure out if they’re converting. If they are, says Marcm then drill down on what makes a display effective.

You could also use text to call out the things that make your store unique. For example, Boston General Store has a decal on its window announcing that it was given the “Best of Boston” award by Boston Magazine.

Step outside your store and snap a picture of your entire window to see what it looks like. The camera can capture aspects of the display that may seem off and it can shed light on components that you may need to reposition or adjust.

These things aren’t always obvious, especially if you’re too close to the display, so viewing your work through a photo helps you see it through a fresh perspective.

If you want to simplify your digital signage usage, you should consider using digital signage software such as LOOK DS. It gives you free templates that you can use regardless of your industry. These templates are supposed to make your work easier when creating any content. They are ready-made, so you can rest assured you"ll save money and cost without compromising the quality of your displays.

With the free digital signage templates, you can also promote your hotel"s amenities. The sign displays in the guest rooms advertise the onsite spas, restaurants, events, and activities. Use free hotel-specific digital signage layouts. It will save you a lot of money and enable you to come up with eye-catching displays that your target audience can resonate with.

You can also showcase the recent news and happenings in your sector. Pay attention to the most recent developments in your field. With free news feed templates, you can also display recent breaking news. Ensure that your audience knows the most current and significant breaking news and emerging stories from across the globe. Don"t worry, considering you can use any format to present the information. You may submit the news in the form you like by editing pre-designed templates, which requires very little work. With a ready-made template, it will be significantly easier to show whatever is relevant to your industry at a minimum cost.

Additionally, make sure your staff is informed. In offices, shops, and industrial facilities, ensure your staff is aware of ways to reduce the danger to their health. You get to keep individuals safe by ensuring everyone is aware of potential hazards by using the free digital signage templates provided. It won"t waste much of your time, considering they are ready-made, and you only need to make a few changes to suit the message you want to convey.

Every company"s marketing efforts may constantly be enhanced to achieve its objectives better. To make your digital displays as effective as possible, you should regularly try out new material, adjust when certain messages are shown, and play with the location of your screens.

At the heart of every great digital signage display is this: content. Make it look good and people will stop to look at it. Make it look bad or outdated, and chances are they won’t be looking at your screen again.

The most obvious is social media. If you invest your efforts in social media, why not use this to bring your digital screens to life too? You can also utilize user-generated content.

Walls.io offers a unique feature to showcase sponsored ads from brands you partner with. This feature is called Sponsored Posts, and they are special posts on your social wall that aren’t filled with regular social content from your sources. Instead, you can upload specific images (or videos or just text) that you want to display there and have it show up on your wall in regular intervals.

ScreenCloud supports pretty much any image formats, including JPEG, PNG and GIF, so you can upload images from company workshops, events, product showcases - anything you like really. Create your own image showreel within a Playlist simply by uploading the images, setting the duration of each one and then leaving them to play.

If you need to create a quick notice, perhaps detailing a room change or a meeting time, there are a wealth of apps to make that happen. Like Noticeboard - an app that can be found in the ScreenCloud App Store. It allows you to create a quick and easy display in seconds, and also allows for real-time edits.

This type of content works well as ‘filler’ content in between video, ads and social media displays to stop your viewers from getting digital-overload.

Food is such a big part of our lives, it’s natural that we’re drawn to images, descriptions and menu boards showing it. Enter the digital menu board digital signage display.

This is one of the most important content displays you’ll create if you work in a restaurant, fast food chain or bar. It also works in an office cafeteria, an event setup or even as a fun noticeboard where you can swap menu items out for things you’re working on or fun descriptions of your team members. If you’re a franchise, this works especially well as you can change the price of an item across all screens and locations from one ScreenCloud login.

Data-driven companies are more likely to succeed – because they can easily see the areas that need attention. But most of the time this business-critical data is siloed and not seen by the teams that can make an immediate impact. Historically this data hasn’t been shown on screens due to security fears, which is why ScreenCloud developed Dashboards.

We love Slack at ScreenCloud. Like many startups, it’s how we do about 90% of our communication. So when a room’s really crucial to what we do, like our #praise room, we share it on our digital signage screens. This is made really easy with the Slack app.

How much time do you think your reception staff spend directing people to the right floor or meeting room? We love using the building directory app to share details of where everything is through our digital signage screens. The best part? If a room changes, you can update the screen easily unlike your static signs. Here are some non-obvious benefits of wayfinding in retail.

Imagine having a method of internal communication that allowed you to broadcast to your entire company, at the click of a button… That’s exactly what ScreenCloud Broadcast can do for you. This makes it easy to share company broadcasts that go out to all screens simultaneously with news, praise or health and safety announcements. Broadcast can securely live-stream meetings or announcements to screens in your office, and also onto the mobiles or desktop screens of remote or deskless workers, making sure everyone gets the news.

Everyone likes to see where they are in a leaderboard, whether that’s in sales or counting reps in the gym. Use your digital screens to show off this leaderboard and add an additional layer to your customer/employee experience. You can create it easily using Google Slides, or for something more automated, check out a tool like Bonusly, as shown below.

In the same way you might use your digital signage to share leaderboards, you could also entice employees or customers in with competitions. Promoting giveaways or asking them to submit something (like an Instagram image) for the chance to win, is a great use of your digital screens. Create a poster using Canvas and add a QR code to link through to a competition landing page.

Screens are great for all of the good stuff we like to put out into the world, but they’re also a good vehicle when you need to make an emergency notice that needs to reach a lot of people. For (planned) fire drills, you can schedule the alert to pop up on your screens, otherwise, have a template at the ready to push live should you need to display it in the moment.

Ever had a bad meeting room experience? Someone waiting awkwardly outside? Knocking before you’re finished to ask ‘how long’? Same. It’s why using small screens, iPads or tablets you have laying around is an awesome use of digital signage. We wrote more about how to set this up here.

Displays2go is a leading retailer, distributor, and manufacturer of top-quality marketing and merchandising display products. Our goal is to provide a one-stop-shopping experience for commercial, professional, institutional, and residential customers in all industries. In addition to point of purchase and point of sale fixtures, Displays2go offers trade show, marketing, and retail display products, and facilities furniture and accessories. Our service hallmarks are our comprehensive e-commerce web catalog, extensive in-stock inventory selection, and commitment to quality customer service, including same day shipping for the majority of orders. We use domestic vendors, in-house manufacturing, and international purchasing power to stock our extensive inventory of POP, POS, and facilities maintenance display products, fixtures, and accessories. In addition, having one of the largest selections of in stock display products allow us to offer affordable, competitive pricing structures designed for businesses of all sizes, as well as same-day shipping on most in stock products. Our standard cost structure features wholesale base prices with bulk discounts that start at low, low order quantities, allowing small businesses and large corporations alike to get the best deal on product display marketing supplies. In fact, our prices are so competitive that many individuals choose shopping online at Displays2go for residential decor and private collection display fixtures over big-box stores or other online retailers!

Point of Purchase Displays: POP and POS merchandising tools and accessories are designed to attract maximum retail customer attention while making the most efficient use of space. Displays2go offers point of sale fixtures ranging from simple shelf talkers to free-standing cash wrap configurations with locking cases. Our physical merchandising displays are appropriate for stores, vendors, and goods of any size, from branded fixtures with integrated signage to simple cardboard countertop stands.

Marketing Display Products: Communication with customers and advertising to attract potential clients are key elements of any commercial business plan. Displays2go.com offers a wide variety of fixtures and accessories that help boost company or brand recognition in any environment. Stock and custom graphics and banners, brochure holders, poster frames and hangers, digital signage stands and mounts, and interactive messaging kiosks are only a sampling of the many advertising display accessories available for sale on our site.

Trade Show Merchandising Displays: Businesses across all industries attend off-site promotional and sales fairs, conventions, and events. Customized trade show booth accessories and fixtures are a great way to increase customer attraction in high traffic areas. Displays2go’s wide selection includes all-in-one exhibits, indoor and outdoor flags, digital and electronic signage, folding tables, and portable counters. Our focus is on quality, affordability, durability, and portability, and many customized items are manufactured in-house for the fastest possible turnaround and shipping times.

Facilities Furnishings & Accessories: Schools, hotels, conference halls, arenas, churches, clubhouses, and similar establishments understand the specialized needs of shared facilities. Our selection of speaking podiums, reception furniture, charging stations, and commercial-grade accessories are designed to withstand heavy use by the public on a daily basis. In addition, many of our display products offer “fast-change” designs that allow graphics and messaging to be changed quickly and easily, perfect for accommodating changing advertising, groups, speakers, or presentations.

Commitment to Excellence: Every member of the Displays2go.com team is dedicated to providing top quality service and merchandise to our customers. From our knowledgeable customer care representatives to our skilled warehouse staff to our talented shipping teams, each employee adds their expertise to every purchase.

As one of North America’s largest display product suppliers, we offer a complete range of booth fixtures and accessories. We recognize that event furniture needs can vary widely, from weekly or monthly promotions for some companies, and annual industry trade shows for others. Our selection of exhibit stands and booths includes everything from simple pop-up counters to modular, branded point of purchase promotional exhibits with integrated print and digital signage displays. In addition, various designs allow custom-printed trade show displays to accommodate specialized needs, from presentation-based marketing to direct sales to advertising collateral holders designed to increase consumer awareness. Our in-house purchasing and manufacturing departments are constantly adding new lines, brands, and styles to ensure that our event marketing furniture and accessories keep up with changing customer needs. In addition, our in-house manufacturing team is dedicated to constantly improving both our service and our capabilities. Cutting edge equipment such as flat-bed UV printers allow us to offer increased branding and customization options without significantly impacting order turnaround. Displays2go.com is dedicated to providing quality production and fast shipping, even on custom-branded items, so that displays arrive as quickly as possible.

Displays2go understands that POP and POS display products are a key element of commercial and retail product merchandising success. From modular base configurations such as slatwall and gridwall fixtures to portable countertop risers, our huge selection is designed to meet the needs of stores, brands, and retailers in every market. In addition to point of purchase checkout counters, stands, and accessories for showcasing retail products and advertising or marketing collateral, we offer an extensive collection for specialty merchandising. Industry-specific displays include locking cases for jewelry and high-end merchandise, sunglasses racks, chip strips and spinners, illuminated product display boxes, and clothing mannequins. Customers can browse the different styles, finishes, and options to find the perfect match for décor, inventory, or budget concerns.

Product display marketing needs to accommodate more than simply merchandise. Advertising and sales collateral such as brochures, posters, flyers, and even signage can all be integral to increasing customer awareness and satisfaction. Even facilities furniture such as presentation stands, podiums and lecterns have an impact on operations and the bottom line. Our wide selection of brochure holders, sign frames, and furnishings come in a full range of sizes and styles. Many items include custom branding options, such as digital, UV, and silkscreen printing for high visibility logos, messaging, or graphics. In fact, many of our customized displays, including our entire Workshop Series line of fixtures and accessories, are manufactured and printed in-house in order to reduce lead times.

More than 50 years of expertise make our company uniquely qualified in sourcing, distributing, and even manufacturing fixtures, accessories, and furniture designed to help businesses succeed! No matter if you are a store owner or manager, facility manager, operations supervisor, administrator or corporate purchasing agent, or simply ordering for personal or residential purposes... Displays2go makes it easy to find and order the products needed to help promote or showcase your business or service, as well as free resourceson using and marketing merchandise and items. Our ever-increasing collection of articles is designed to help customers make informed buying decisions that best market their services and products both online and offline. Our industry-specific guides provide real-world solutions impacting single location businesses, pop-up kiosks, franchise operations, multi-site corporations, and everyone in between.

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When shoppers enter a retail store, they’re faced with rows and rows of goods to choose from. How do shoppers decide which items to buy? While many modern shoppers conduct research online before leaving home, the majority still prefer to make their final purchases when they’re in the store.

The fact that most shoppers make purchase decisions in-store means that retail store owners and managers have an opportunity to influence their customers’ choices. One of the leading ways to do that is with in-store retail displays.

An in-store retail display is a setup that includes signage and sometimes other features, including the products themselves. These displays can be located throughout the store, and their primary purpose is to encourage customers to buy a particular product.

Another common term for an in-store retail display is a point of purchase (POP) display. You may also hear the term point of sale (POS) display. A POS display is one that’s located where the sale itself is occurring, such as at the register. A POP display, on the other hand, can be located anywhere in the store.

Why are retail displays such popular visual merchandising solutions among retailers ranging from small mom-and-pop shops to huge international chains? They provide several benefits to retailers and their customers. The main advantage they offer to the retailer is increased sales. Let’s take a look at some of the ways retail displays can boost your sales.

Retail displays make a product stand out from the rest of the items in your store. Using bright colors, striking visuals and compelling copy, product displays attract shoppers’ attention and encourage them to check out and, ideally, purchase whatever product the display promotes. In a store that people regularly visit, such as a grocery store, many shoppers would simply grab their usual purchases if there weren’t any POP signs to draw their attention elsewhere. In stores that people visit less regularly, you can use displays to attract customers’ attention to whichever products you want to highlight.

Even though it’s now easier than ever for shoppers to research products from home, many shoppers still spend a significant amount of money on impulse buys. Most Americans spend hundreds each month on last-minute purchase decisions, adding up to hundreds of thousands over a lifetime. This represents a significant opportunity for retailers. POP displays are an excellent way to get people to make those impulse buys at your store.

When you get a new product in your store, you need to find a way to let people know about it. One of the best ways to accomplish this is with POP displays. They introduce shoppers to the product at a time when it’s easy for them to simply toss it in their cart. Your POP display should briefly explain what the new product is and how it differs from other similar products. It should also include copy and visuals that get people excited about trying something new.

Is there an item in your store that just isn’t selling as well as you’d hoped? Maybe it’s relatively new, or maybe it doesn’t stand out enough from your other products. A custom POP display could give that product the boost it needs, getting people to notice the product and encouraging them to give it a try. With the right design and placement, an acrylic POP display can help that troublesome item start flying off the shelves.

Retail point of purchase signs are also an excellent way to inform and educate customers about your products. Visuals help with the learning process, so a visual display combined with the product itself is a powerful way to help shoppers get to know your product. You can use a POP display to teach customers about a new item or explain the difference between several types of similar products, such as different types of red wine, for example, or different tire treads.

You can also increase your sales by using a retail display to group items that customers may want to buy together. For example, you could place a dress and a matching cardigan on a single display to encourage people to buy them together. In a grocery store, you could place several ingredients needed for a recipe on one display. Retail displays are a visually appealing way to group items to grow your sales.

Retail displays used to be reserved mostly for the register area, but today you can find them throughout the store. While you can always come up with your own unique POP display designs, here are some of the most common types:

Placing retail displays near the checkout line is still an excellent way to boost your sales. These displays may be attached to the checkout line equipment itself or be a standalone structure placed near the register area. POS displays typically work best for small, inexpensive items that shoppers might be willing to add to their carts at the last minute. Often, these items are things the shopper can enjoy right away. That’s why you typically see candy, snacks, beverages and magazines near the checkout line.

You can also affix displays to the shelves where you sell your products. Because they’re attached to the shelves, these displays are typically smaller but can still get people’s attention as they browse the aisles. You might attach a small cardboard sign to the shelf where a product is located or hang a display that you attach small products to. These types of displays can be effective because they’re located right where customers are when they’re making most of their purchase decisions.

You can also attach displays to the other fixtures you use to display your products. These store fixtures and displays might include racks, tables, Slatwall panels, countertops and more. This can be a good option because these fixtures may already help a certain product stand out. Adding signage and other elements to it to create a custom retail display can make it even more eye-catching. Retail sign fixtures are excellent tools for promoting special deals, highlighting a new product or moving a product that’s been slow to sell.

You can also place standalone retail displays anywhere in your store to help build sales. You can put these standup signs in aisles, near registers and in any other spaces where customers go. Since these displays stand on their own, they tend to stand out even more than other types of POP displays. They come in a variety of forms and are easy to customize because they don’t rely on any existing fixtures.

The endcap is another ideal location for a retail display. Customers will see these retail endcap displays whenever they enter an aisle, and there’s typically a lot of space around endcaps to create an impressive presentation. Endcap signage is a great place to promote new products. You can also pull an item from the aisle and give it the spotlight with its own endcap. Using the structure of the endcap makes it easier to quickly create an eye-catching display.

Hanging signage is a unique way to get customers’ attention and promote a product. Customers can see a hanging sign from anywhere in the aisle and even from across the store. These displays can range from simple hanging business signs to larger, more intricate displays. You could even potentially include one of the products you’re promoting as part of the hanging display.

The images on your retail display will play a major role in getting your customers’ attention. Images can include photographs, drawings, patterns and more. Ensure that the images you use look professional and are printed on high-quality material. Try to make them as eye-catching as possible but also make certain that they match the branding of the product you’re promoting or your store’s brand. The images on your display can give customers an idea of the kind of product you’re promoting and help get them interested in it.

The colors on your display also have a crucial role to play. In fact, 85% of consumers say that color is a major reason they choose a particular product. Bright, bold colors can help get people’s attention, and pleasing color combinations can make shoppers feel attracted to a certain product. Different colors also have different connotations. A light blue creates a calm feeling, while a bright red ignites a lively, adventurous mood. Again, ensure that the colors you choose also match your brand.

Text is another crucial retail display element. Some retail displays have minimal text, while others go into more detail in their copy. In general, all retail POP signage should have some large, bold, concise copy to get the attention of passersby. If the goal of your display is to inform customers, you may also want to include larger blocks of text. Whatever your approach is, be sure to print your copy in an easy-to-read font.

Many POP displays also include the products they’re promoting. While this isn’t a requirement, it can really help to draw attention to the items you want to give a boost to. Including the products in your display makes it easier for the shopper to identify the products you’re promoting and take a closer look at them to consider buying one. Retail displays also give you a chance to display your products in an eye-catching, visually appealing way that can help increase their sales.

Another optional element to include in your display is an interactive feature. This could be a tablet where shoppers can play a game or answer survey questions. You could also give people the chance to try out your product at the display. If it’s a food item, you could give away samples. If you’re selling a new toy, have a button for kids to push so they can see the toy in action.

A well-designed retail display can help you promote your products and boost your sales. So, how can you get the maximum benefit from your displays? These tips can help.

Retail displays help products to stand out from all the other items on your store’s shelves, but using certain design elements can help make it even more likely that your customers take notice. Bright colors, eye-catching images and easy-to-read text can all draw customers’ attention. Try to create something with elements that differ from the color schemes and visuals around it. You can even use lighting to give your display some extra attention-grabbing power.

Adding an interactive element to your display can help get customers interested and keep them engaged. Giving away samples and offering product demos are a great way to do this. Once a customer tries a product for themselves or sees it in action, they may be more likely to purchase it. You can also introduce an interactive element using touch screens or tablets. You could let customers play a game on a tablet or have a button that people can push to see a video demonstration of the product.

It’s also important to keep your display simple. Be sure to focus on just one theme. You can have multiple products on one display, but be sure that those products have a clear connection to each other. Also, avoid making your design too busy. A design crammed with text and visual elements usually isn’t visually appealing. A crowded design also makes it harder for customers to quickly get the idea behind the product you’re promoting. Shoppers should get an idea of what you’re selling almost immediately.

In the copy you put on your display, focus on the benefits of the product, rather than the features. The difference between these two things can be subtle but is often crucial to making a sale. For example, a kitchen knife set might feature rubber, non-slip handles. The benefit of that feature is enhanced safety and certainty. Focusing on the benefits instead of the features takes you from a product-centric view to a customer-centric view. Focusing more on the customer’s needs can make your display more engaging and persuasive.

Another crucial element to include in your copy is a call to action — a short phrase that encourages the customer to take a certain action. When it comes to retail displays, that action is typically buying a product, trying a sample or watching a product demo. Make this phrase short and give it a sense of urgency. Say something like, “Try it today!” or, “Get yours here!” to encourage your customers to take action.

If your POP display is unique, it has a better chance of getting and keeping shoppers’ attention. Don’t be afraid to be creative and try new ideas when designing your display. The more it stands out and gets people’s attention, the better.

In addition to your main POP display, you may want to include other in-store signage to add something a little extra to your display. Some ideas include:

Banners can serve as a backdrop to your display, or you can hang one above your display to help draw attention to it. You can choose from various banner materials, including cast vinyl, calendar vinyl and mesh vinyl. Signage fixtures like retractable banner stands make it easy to set up and take down your banners. One option is to create a step-and-repeat banner with the logo of the product you’re promoting and invite customers to take a picture in front of it with a giveaway item, such as free sunglasses.

As part of your display, you might have a table where you put the product you’re promoting or give out free samples. A custom branded table covering can help make your display more visually striking and help you to promote your brand. Our table covers are made from wrinkle-resistant, machine-washable polyester.

If you want to create a larger POP display, consider a wall covering. These in-store graphics allow you to use available wall space to create a large, eye-catching visual. You could, for example, use pictures of someone using the product and place them in sequential order so the pictures tell a story. If you’re selling power tools, for instance, you might show someone using their tools to build a shed or a treehouse. You can print these images on sectional fabric wall panels or a vinyl wall mural.

Take advantage of the floor space around your display to add an extra visual element. With floor graphics, that’s easy to do. You could print the graphics with a message inviting shoppers to check out a product or place footprints going down the aisle, heading to the display. Floor graphics consist of a base vinyl layer, an anti-skid laminate coating or matte mask and an adhesive layer that enables the graphic to stick to the floor.

Window graphics are another easy way to add an interesting visual element to your display. These graphics can functi