lcd screen too bright made in china

Broken screen replacement service is provided from thousands of repairs stores and phone parts wholesalers worldwide, iPhone of which are mostly engaged in. So how to purchase reliable LCD screens among so many quality grades from China suppliers? Let me firstly elaborate on the quality grades of the iPhone LCD digitizer assembly that most repair stores and traders used to replace the broken ones.

According to the investigation, 90% of the Chinese iPhone LCD screen suppliers are found selling third-party manufactured screens and seldom sell genuine original LCD screens. Therefore, if your phone screen is broken, there would be a high chance for your screen to be replaced with a non-original one. Why? Maybe the cost and quality are relatively competitive, so why not?

As known, Foxconn is authorized to assemble iPhone, so there are some original iPhone LCD screens leaked from the assemble factory. And there are brought out from the factory for replacement. However the price is definitely high and still, some people care more about the quality of the screen than how much they cost, so for this group of customers, the Original Quality of LCD digitizer assemblies are preferred.

For some LCD digitizers, the LCDs are still working while the front glasses are broken, which can be recycled. Some factories recycled these broken screens by removing the broken front glass and attach a new one, then the LCD digitizer assembly would be new again, which is what called refurbished. Brand new original LCD screens are limited, and the refurbished ones can replenish the shortage of the new original LCD digitizer assemblies, for their quality would be more stable than the third-party manufactured.

Some Chinese factories purchase the original single LCD display, not compete LCD screen from the original factory, and then attach high copy front glass, backlight, etc, materials into a complete LCD screen, which quality is not stable and the display color is slightly different from the ones with high copy backlight. Well, their price would be cheaper and loved by many repair shops and wholesalers.

Under the shortage of original LCD screens, many Chinese factories begin to produce the high copy LCD screen. The stock and supply are getting less and less since about 2015, which leads the price goes higher and higher. Therefore the Chinese manufacturer starts to produce LCD screens with high copy raw materials. With competitive prices and good quality that meet most iPhone users’ needs, they are also popular among many wholesalers and repair shops.

With the premium quality of LCD and OLED screens tested strictly, we’ve helped many clients enlarge their markets worldwide. If you wholesale the LCD digitizer assembly or retail them in your repair shop, more information and sample are supported for your reference, please do not hesitate to contact us or leave your comment to discuss more.

There are more and more TFT displays used in outdoor applications, such as automobile display, digital signage and kiosks. High ambient light in outdoor environment often causes wash-out image and renders the screen not readable. Readability & sustainability of TFT  display under direct sunlight is becoming vital. Topway Display has been developing sunlight readable LCD display solution for years. The company understands the ins and outs of sunlight readable TFT LCD.

For an LCD to be readable in outdoor environment with very bright ambient light, the LCD screen’s brightness needs to exceed the intensity of light that is reflected from the display surface. To be comfortably viewed by human eyes, the LCD’s brightness needs to exceed its reflected light by a factor of 2.5 at minimum. Naturally, to make an LCD sunlight readable, we can work on two areas, increasing brightness or reducing reflectance.

On a clear day in direct sunlight, the ambient brightness is about 6000 cd/m2. And a typical TFT LCD with touch screen reflects about 14% of ambient light, which is around 840 cd/m2. These days, most LCD displays use LED backlight as light source. It is not too difficult to increase an LCD’s brightness to 800 ~ 1000 Nits, to overpower the bright reflected sunlight. Thus, you have a sunlight readable TFT LCD.

However, this method requires more backlight LEDs and/or higher driving current. The drawbacks are high power consumption, more heat dissipation, increased product size and shorter LED backlight lifespan. Apparently, increasing backlight to make TFT LCD sunlight-readable is not a very good solution.

Transflective TFT LCD is a TFT LCD with both transmissive and reflective characteristics. A partially reflective mirror layer is added between LCD and backlight. This change turns part of the reflected ambient light into LCD’s light source, increasing the TFT display’s brightness. However, transflective TFT LCD is more expensive than transmissive one. At the same time, the partially reflective mirror layer will block some of the backlight, making it not ideal in indoor or low ambient light environment.

The total reflectance on a TFT LCD with touch panel is the sum of reflected light on any interface where two materials meet. As an example, between polarizer and display glass, the difference in index of refractions for the two materials is very small, around 0.1. So the reflected light on this interface is only 0.1%. As Fresnel’s equation points out, we should focus reflection reduction on air interfaces. For air, its index of refraction is 1; for glass, it is 1.5. And that results in a reflectance of 4.5%. Therefore, the three air interfaces contribute majority of TFT LCD’s reflectance, at about 13%.

For food industry application, shattered glass is a serious problem. An LCD screen with external film solves this issue nicely. As for automotive applications, in an accident, broken LCD with top AR film won’t produce sharp edge glass that could harms auto occupant. Nevertheless, a top film always reduces TFT LCD’s surface hardness. And it is susceptible to scratches. On the other hand, AR coating retains LCD’s hardness and touch performance. But it comes with a bigger price tag.

Another quick and easy way to tackle reflectance is to affix a linear polarizer on the top of TFT screen. When ambient light gets to the top polarizer, only half of the light passes through. Which results in reflection light cutting to half. This is a very low cost way to increase TFT LCD’s contrast, such that making it more sunlight readable.

Laminating a circular polarizer in TFT LCD will get rid of a lot of reflectance. That is because when ambient light passes through circular polarizer it gets circularly polarized. And when it is reflected, the polarization direction flips by 180 degrees. So when reflected light comes back to the circular polarizer, nothing goes through to viewer’s eyes.

This method is very effective for an LCD display with resistive touch panel. We know resistive touch LCD has two air gaps: air gap between two ITO layers and air gap between touch panel and LCD display. Reflectance caused by the two air gaps is very high. Applying circular polarizer blocks off most of the reflected light, and makes the LCD display sunlight readable.

The disadvantage of such solution is its cost. Since we need not only a circular polarizer, but also a retarder film on the top of LCD display, making sure light originates from within LCD is not blocked by external circular polarizer.

Add AR films on both interfaces of internal air gap. The add-ons can reduce this area’s reflection from 8.5% to 2%. And since the AR films are not outside facing, they are much cheaper than the one used outside. Keeping the air gap also retains the ease of service, in case either touch panel or LCD display needs to be repaired.

The most effective way is to eliminate air gap totally, by using optical bonding. In plain language, we fill air gap with special optical adhesive, to smooth out the area’s refraction index differences. Such that reflectance caused by internal air gap drops from 8.5% to 0.5%. Optical bonding is expensive but effective way to improve TFT LCD sunlight readability. It enhances durability and resistance to impact. Moreover, no air gap means no moisture condensation and fogging.

There are many ways to make TFT LCDsunlight readable. They all have their own pros and cons. With 20+ years" LCD design and manufacturing experience, Topway knows how to create the best sunlight readable TFT LCD for challenging environments. Leave us a message and let"s start the conversation of creating suitable sunlight readable TFT LCD for your project.

SEOUL (Reuters) - Chinese flat screen makers, once dismissed as second-class players in the global LCD market, are drawing envious looks from big names such as LG Display Co Ltd and Samsung.An employee works inside a LCD factory in Wuhan, Hubei province, May 8, 2013. REUTERS/China Daily

While the Korean giants were busy developing next-generation organic light emitting diode (OLED) TVs, little-known Chinese companies have started selling a type of display that are sharper than the standard LCD and cheaper than OLED.

Until last year, the UHD market had been almost non-existent, with just 33,000 sets sold in the 200 million-unit LCD TV market. Since then, shipments have soared around 20-fold, thanks to China, data from research firm IHS shows.

Chinese consumers who want brighter and sharper images but can’t afford OLED screens made by LG and Samsung Display, a unit of Samsung Electronics Co Ltd, are turning to UHD.

But its slow introduction into the market and austere prices have thrown open a window of opportunity for UHD makers, in this case Chinese companies like BOE Technology Group Co Ltd and TCL Corp’s LCD unit CSOT.

“We assumed it’ll be too early for this type of display to take off, and thus didn’t think much of having diverse UHD product line-ups, especially in the low end. But I think we are not late just yet and we are working hard to lead the market here.”

By comparison, Japanese flat-screen pioneer Sharp Corp reported a razor-thin 0.5 percent margin. LG Display, the world’s No.1 LCD maker, posted a 5.6 percent margin.

Samsung Display, a unit of Samsung Electronics, had a margin of 13 percent, the biggest in the industry. But excluding its fledging OLED business, its LCD margin is between 3 and 7 percent, according to a Bernstein forecast.

Just as Korea overtook flat-screen pioneer Japan in the early 2000s, the surprise offensive by Chinese flat screen makers may be a taste of what’s to come, analysts say.

“The Chinese have done very well so far this year and their momentum is likely to continue at least for another year or so, as they have spotted the potential of this niche market well ahead of bigger rivals,” said Nam Dae-jong, an analyst at Hana Daetoo Investment & Securities.

“Even with some expansion of the Chinese panel suppliers we do expect Samsung and LG Display to stay dominant and continue production in LCD,” said Sweta Dash, director at IHS.

BOE Technology is now planning to raise 46 billion yuan ($7.5 billion) in the biggest Chinese equity offering this year, to build panel production lines and increase its stake in its LCD venture BOE Display Technology.

Chemicals leaking from millions of computer screens in homes, offices and schools could damage human health, according to research by Chinese scientists.

Chemistry professor Su Guanyong and colleagues at Nanjing University of Science and Technology in eastern Jiangsu province studied more than 360 types of chemicals used in computer and mobile phone screens and found that 87 of them could be a danger if they got into the environment.

Some chemicals in liquid crystal displays (LCDs) could alter genes, they said. Animal cells mutated unexpectedly if exposed, and preliminary results of their ongoing study published in Proceedings of the National Academy of Sciences on Monday showed that one of the most polluted places was the home.

Researchers said about a quarter of the chemicals from screens they tested might be pollutants. Photo: Getty alt=Researchers said about a quarter of the chemicals from screens they tested might be pollutants. Photo: Getty

Studies found that excessive radiation from screens could speed up the ageing of skin and blue light from diodes could harm the retina of the eye. "But nobody has looked beyond the brightness to unveil the dark secrets behind," Su said.

Over the years, screen panel manufacturers have pushed LCD technology to higher resolutions and faster refreshing rates, but the chemical composition of the liquid crystal that fills their screens has hardly changed.

Smartphones mean booming demand for components such as screens. Photo: Ben Sin alt=Smartphones mean booming demand for components such as screens. Photo: Ben Sin

They exposed embryonic chicken cells to liquid crystal taken from the screens and compared them to cells grown in normal conditions. They found genetic changes that suggested the exposed cells had mutated.

The Nanjing team was baffled by the amount of liquid crystal in the air. They knew screens were made in dust-free factories and sealed, but their surveys of hotels, school buildings, canteens, dormitories, electronic product repair centres, homes and laboratories revealed surprising results.

Scientists say cracked screens and leaking chemicals are a worldwide problem. Photo: Shutterstock alt=Scientists say cracked screens and leaking chemicals are a worldwide problem. Photo: Shutterstock

The lowest levels were found in a canteen, a dormitory and classrooms. Su said they were not sure where the drifting liquid crystals came from. Some screens might have been cracked or broken, he said. If a screen was left on for a long time, heat and radiation might cause liquid crystal to evaporate.

"Electric device recycling plants could be a major source of emissions, with broken screens dumped everywhere and little protection. This practice must stop," he said.

• Perform highly diversified duties to install and maintain electrical apparatus on production machines and any other facility equipment (Screen Print, Punch Press, Steel Rule Die, Automated Machines, Turret, Laser Cutting Machines, etc.).

One of today’s modern technological wonders is the flat-panel liquid crystal display (LCD) screen, which is the key component we find inside televisions, computer monitors, smartphones, and an ever-proliferating range of gadgets that display information electronically.What most people don’t realize is how complex and sophisticated the manufacturing process is. The entire world’s supply is made within two time zones in East Asia. Unless, of course, the factory proposed by Foxconn for Wisconsin actually gets built.

Liquid crystal display (LCD) screens are manufactured by assembling a sandwich of two thin sheets of glass.On one of the sheets are transistor “cells” formed by first depositing a layer of indium tin oxide (ITO), an unusual metal alloy that you can actually see through.That’s how you can get electrical signals to the middle of a screen.Then you deposit a layer of silicon, followed by a process that builds millions of precisely shaped transistor parts.This patterning step is repeated to build up tiny little cells, one for each dot (known as a pixel) on the screen.Each step has to be precisely aligned to the previous one within a few microns.Remember, the average human hair is 40 microns in diameter.

For the sake of efficiency, you would like to make as many panels on a sheet as possible, within the practical limitations of how big a sheet you can handle at a time.The first modern LCD Fabs built in the early 1990s made sheets the size of a single notebook computer screen, and the size grew over time. A Gen 5 sheet, from around 2003, is 1100 x 1300 mm, while a Gen 10.5 sheet is 2940 x 3370 mm (9.6 x 11 ft).The sheets of glass are only 0.5 - 0.7 mm thick or sometimes even thinner, so as you can imagine they are extremely fragile and can really only be handled by robots.The Hefei Gen 10.5 fab is designed to produce the panels for either eight 65 inch or six 75 inch TVs on a single mother glass.If you wanted to make 110 inch TVs, you could make two of them at a time.

The fab is enormous, 1.3 km from one end to the other, divided into three large buildings connected by bridges.LCD fabs are multi-story affairs.The main equipment floor is sandwiched between a ground floor that is filled with chemical pipelines, power distribution, and air handling equipment, and a third floor that also has a lot of air handling and other mechanical equipment.The main equipment floor has to provide a very stable environment with no vibrations, so an LCD fab typically uses far more structural steel in its construction than a typical skyscraper.I visited a Gen 5 fab in Taiwan in 2003, and the plant manager there told me they used three times as much structural steel as Taipei 101, which was the world’s tallest building from 2004- 2010.Since the equipment floor is usually one or two stories up, there are large loading docks on the outside of the building.When they bring the manufacturing equipment in, they load it onto a platform and hoist it with a crane on the outside of the building.That’s one way to recognize an LCD fab from the outside – loading docks on high floors that just open to the outdoors.

LCD fabs have to maintain strict standards of cleanliness inside.Any dust particles in the air could cause defects in the finished displays – tiny dark spots or uneven intensities on your screen.That means the air is passed through elaborate filtration systems and pushed downwards from the ceiling constantly.Workers have to wear special clean room protective clothing and scrub before entering to minimize dust particles or other contamination.People are the largest source of particles, from shedding dead skin cells, dust from cosmetic powders, or smoke particles exhaled from the lungs of workers who smoke.Clean rooms are rated by the number of particles per cubic meter of air.A class 100 cleanroom has less than 100 particles less than 0.3 microns in diameter per cubic meter of air, Class 10 has less than 10 particles, and so on. Fab 9 has hundeds of thousands of square meters of Class 100 cleanroom, and many critical areas like photolithography are Class 10.In comparison, the air in Harvard Square in Cambridge, MA is roughly Class 8,000,000, and probably gets substantially worse when an MBTA bus passes through.

It obviously costs a lot to equip and run such a fab.Including all of the specialized production tools, press reports say BOE spent RMB 46 billion (US$6.95 billion). Even though you don’t see a lot of people on the floor, it takes thousands of engineers to keep the place running.

The Hefei Gen 10.5 is one of the most sophisticated manufacturing plants in the world.On opening day for the fab, BOE shipped panels to Sony, Samsung Electronics, LG Electronics, Vizio, and Haier.So if you have a new 65 or 75-inch TV, there is some chance the LCD panel came from here.

Earlier this spring, LG CEO (CEO) Han Xiangfan smashed an LCD (liquid crystal display) in front of 1000 employees. From that moment on, LG has made up its mind that it can"t keep the LCD to bring to LG. Now, it is time to reform!

According to a report by Reuters on September 13, LG Display is currently in a difficult position. Just a year ago, LG also took the lead in TV and smartphones with this LCD display. However, in 2018, LG clearly underestimated the market situation. In the face of Chinese competitors" pursuit, the LCD panel price dropped sharply in early 2018. LG changed from last year"s profitability to this year"s serious loss. This makes LG start. Not expected.

LG"s revenue is mainly created by LCD monitors. Before the iPhone X, Apple"s iPhone has always been an LCD screen, which means that Apple has been a big customer of LG"s LCD panel, but with Apple"s launch of OLED iPhone. In addition, the "blocking" of China"s BOE LCD panel suppliers has caused LG to lose the name of the number one supplier of LCD displays over 9 inches. According to IHS Markit, as of January 2017, BOE LCD monitor shipments accounted for 22.3% of total LCD shipments, surpassing 21.6% of LG displays. This is the first time that Chinese display manufacturers have won the first place.Although LG ate a big loss in front of the LCD, but LG also began to realize the crisis, began to develop OLED (organic light-emitting diode), OLED display does not require backlight, can present more natural colors, less power, can Folding, the screen of the iPhone X is the folded OLED screen, but the OLED screen is too expensive, which is also recognized.

The LCD panels that Apple incorporates into the iMac and MacBook computers have become increasingly brighter as flat-panel technologies advance, with the latest panels being some of the brightest on the market. In some models or configurations; however, even at the lowest setting the display appears too bright for people.

One owner of a new 24-inch iMac writes: "My display, when turned to its absolute lowest possible brightness setting is still extremely bright. More so than any of the other iMacs and MacBooks that I"ve owned. I was wondering if anyone knew how to change the brightness setting even lower by some way I"m not aware of. It"s to the point where at night when the brightness is at its lowest, I can"t stay in front of the computer for very long. It"s blinding."

In addition to the 24-inch iMac having this problem, owners of the 20-inch model have noted this issue as well. While the monitors may be bright at their maximum settings, the display dimming should show a substantial gradient and should be able to match the ambient levels of even very dimly lit rooms. If you are not able to see much of a change between the minimum and maximum brightness settings, there are a couple of things you can try; however, if these do not work, then we recommend you contact Apple about the problem since it may be a hardware malfunction.

Many times the computer may be using an incorrect color profile for the screen. Various applications can sometimes incorrectly set the display color profile (screensavers have been known to do this), and if a generic one is used, the colors can appear washed out or otherwise imbalanced. The first thing to do if your monitor appears washed out is to try a few different color profiles. These are available in the "Displays" system preferences by clicking the "Color" tab. Selecting a display profile above the horizontal line in the profile list should put the monitor colors at a level suited for the monitor. If this works and the colors are less washed out, we recommend calibrating the monitor so the colors are as even as possible for your display. To do this, click the Calibrate button to generate a custom profile for your monitor.

In the calibration utility, we strongly recommend running in Expert mode, and taking the time to accurately match up the patterns on the screen. You will be given a series of Apple logos in boxes, and you will need to change both the color and brightness so the logos fade into the background. If you take your time and ensure the Apple logos are absolutely invisible for each step in the calibration, your colors will look far richer and crisper than when using the generic profiles that come with the computer. One recommendation is to also try third-party calibration utilities such as SuperCal (http://www.bergdesign.com/supercal/). Many people have found the built-in calibration utility to be rather cumbersome and not as thorough as third-party solutions.

If calibration doesn"t work and you are unable to take your computer in for servicing, running a screen "dimming" application may help. These applications create a custom monitor profile that keeps the calibrated color balance the same but prevents the pixels from allowing too much light through, thereby decreasing the brightness without changing the overall backlight brightness. Several people with extremely bright displays have found the following "dimming" utilities to help:

► When the leading Korean players Samsung Display and LG Display exit LCD production, BOE will be the most significant player in the LCD market. Though OLED can replace the LCD, it will take years for it to be fully replaced.

When mainstream consumer electronics brands choose their device panels, the top three choices are Samsung Display, LG Display (LGD) and BOE (000725:SZ) – the first two from Korea and the third from China. From liquid-crystal displays (LCD) to active-matrix organic light-emitting diode (AMOLED), display panel technology has been upgrading with bigger screen products.

From the early 1990s, LCDs appeared and replaced cathode-ray tube (CRT) screens, which enabled lighter and thinner display devices. Japanese electronics companies like JDI pioneered the panel technology upgrade while Samsung Display and LGD were nobodies in the field. Every technology upgrade or revolution is a chance for new players to disrupt the old paradigm.

The landscape was changed in 2001 when Korean players firstly made a breakthrough in the Gen 5 panel technology – the later the generation, the bigger the panel size. A large panel size allows display manufacturers to cut more display screens from one panel and create bigger-screen products. "The bigger the better" is a motto for panel makers as the cost can be controlled better and they can offer bigger-size products to satisfy the burgeoning middle-class" needs.

LCD panel makers have been striving to realize bigger-size products in the past four decades. The technology breakthrough of Gen 5 in 2002 made big-screen LCD TV available and it sent Samsung Display and LGD to the front row, squeezing the market share of Japanese panel makers.

The throne chair of LCD passed from Japanese companies to Korean enterprises – and now Chinese players are clinching it, replacing the Koreans. After twenty years of development, Chinese panel makers have mastered LCD panel technology and actively engage in large panel R&D projects. Mass production created a supply surplus that led to drops in LCD price. In May 2020, Samsung Display announced that it would shut down all LCD fabs in China and Korea but concentrate on quantum dot LCD (Samsung calls it QLED) production; LGD stated that it would close LCD TV panel fabs in Korea and focus on organic LED (OLED). Their retreats left BOE and China Stars to digest the LCD market share.

Consumer preference has been changing during the Korean fab"s recession: Bigger-or-not is fine but better image quality ranks first. While LCD needs the backlight to show colors and substrates for the liquid crystal layer, OLED enables lighter and flexible screens (curvy or foldable), higher resolution and improved color display. It itself can emit lights – no backlight or liquid layer is needed. With the above advantages, OLED has been replacing the less-profitable LCD screens.

Samsung Display has been the major screen supplier for high-end consumer electronics, like its own flagship cell phone products and Apple"s iPhone series. LGD dominated the large OLED TV market as it is the one that handles large-size OLED mass production. To further understand Korean panel makers" monopolizing position, it is worth mentioning fine metal mask (FMM), a critical part of the OLED RGB evaporation process – a process in OLED mass production that significantly affects the yield rate.

Presently, Chinese panel fabs are investing heavily in OLED production while betting on QLED. BOE has four Gen 6 OLED product lines, four Gen 8.5 and one Gen 10.5 LCD lines; China Star, controlled by the major appliance titan TCL, has invested two Gen 6 OLED fabs and four large-size LCD product lines.

Remembering the last "regime change" that occurred in 2005 when Korean fabs overtook Japanese" place in the LCD market, the new phase of panel technology changed the outlook of the industry. Now, OLED or QLED could mark the perfect time for us to expect landscape change.

After Samsung Display and LGD ceding from LCD TV productions, the vacant market share will be digested by BOE, China Star and other LCD makers. Indeed, OLED and QLED have the potential to take over the LCD market in the future, but the process may take more than a decade. Korean companies took ten years from panel fab"s research on OLED to mass production of small- and medium-size OLED electronics. Yet, LCD screen cell phones are still available in the market.

LCD will not disappear until OLED/QLED"s cost control can compete with it. The low- to middle-end panel market still prefers cheap LCD devices and consumers are satisfied with LCD products – thicker but cheaper. BOE has been the largest TV panel maker since 2019. As estimated by Informa, BOE and China Star will hold a duopoly on the flat panel display market.

BOE"s performance seems to have ridden on a roller coaster ride in the past several years. Large-size panel mass production like Gen 8.5 and Gen 10.5 fabs helped BOE recognize the first place in production volume. On the other side, expanded large-size panel factories and expenses of OLED product lines are costly: BOE planned to spend CNY 176.24 billion (USD 25.92 billion) – more than Tibet"s 2019 GDP CNY 169.78 billion – on Chengdu and Mianyang"s Gen 6 AMOLED lines and Hefei and Wuhan"s Gen 10.5 LCD lines.

Except for making large-size TVs, bigger panels can cut out more display screens for smaller devices like laptops and cell phones, which are more profitable than TV products. On its first-half earnings concall, BOE said that it is shifting its production focus to cell phone and laptop products as they are more profitable than TV products. TV, IT and cell phone products counted for 30%, 44% and 33% of its productions respectively and the recent rising TV price may lead to an increased portion of TV products in the short term.

Except for outdoor large screens, TV is another driver that pushes panel makers to research on how to make bigger and bigger screens. A research done by CHEARI showed that Chinese TV sales dropped by 10.6% to CNY 128.2 billion from 2018 to 2019. Large-size TV sales increased as a total but the unit price decreased; high-end products like laser TV and OLED TV saw a strong growth of 131.2% and 34.1%, respectively.

Millions of young white-collars support the co-leasing business in China and breed the six-billion-dollar Ziroom, a unicorn company that provides rental and real estate management services. As apartments can be leased by single rooms instead of the whole apartment, living rooms become a public area while tenants prefer to stay in their private zones – it hints that the bedroom is too small to fit in a TV.

The demand for different products may vary as lifestyles change and panel fabs need to make on-time judgments and respond to the change. For instance, the coming Olympics is a new driving factor to boost TV sales; "smart city" projects around the world will need more screens for data visualization; people will own more screens and better screens when life quality improves. Flexible screens, cost-efficient production process, accessible materials, changing market and all these problems are indeed the next opportunity for the industry.

For years now TV manufacturers have been scrambling to find a feature that"ll get you to buy new TV. They tried 3-D, which crashed and burned. No one fell for smart TV "features" either, which were typically wrapped in a UI that made you want to smash your remote. Now 4K (Ultra HD or UHD) is coming. And while those extra pixels will be wasted on the average household, if Dolby"s research into a brighter screen technology is adopted by manufacturers, those UltraHD TVs will actually deliver a substantially better picture to everyone.

Dolby Vision is the company"s brighter display technology. But it"s about more than just pushing more photons at your eyes. By bringing up the overall brightness of the display, the picture has a wider dynamic range of color and contrast. At a recent demo of the technology, the difference between a high-end Dolby reference monitor and a Dolby prototype of the system using the same HDTV display panel was startling. A better picture is what you need to sell TVs. The UltraHD pitch of four times the pixels means nothing when a 60-inch TV with a 4K sticker looks nearly the same as 1080p 60-inch TV.

At CES, TV manufacturers Sharp and TCL will be demoing their own UHDTVs with Dolby Vision baked in. The televisions are expected to be available for sale later this year. Neither TV will be as bright as the prototype shown by Dolby. But if the TVs look distinctly better than current 4K UHDTV displays on the market, that might be enough to convince people that a new TV is actually worth it.

Currently, the brightest light emitting from your HDTV is about 100 nits (Nits are a measurement of luminance. One nit equals one candela per square meter). While 100 nits might sound like a a lot, the average 100-Watt light bulb emits 18,000 nits. By staring at the sun (don"t stare at the sun), you"ll take on one billion nits. Your HDTV"s relatively low brightness doesn"t just mean it"s not as bright as a lightbulb -- that 100 nits is a very small range in which to present contrast and colors.

By bumping up that brightness to 4,000 nits, the Dolby Vision prototype display isn"t just brighter, it appears crisper too. Colors look amazing and details that are lost in the mastering process for 100 nit HDTVs reveal themselves. Imagine if you took a grey piece of film and placed it over your HDTV. It would look muddy and generally just blah. That"s what a high-end HDTV looks like when it"s playing the same content next to one of the Dolby ultra-bright prototypes. It"s the kind of difference that someone buying a new TV can clearly see while standing in the an electronics superstore.

Have you ever properly checked the display quality of the LCD you habitually use? Very often people become aware of previously unnoticed problems in display quality when they run a check using test patterns and so on. This time we are going to talk about the basic points used to assess LCD display quality, and show you a simple way to test it.

Below is the translation from the Japanese of the ITmedia article "The difference in image quality is perfectly obvious! – Let"s check the LCD"s monitor" published April 22, 2010. Copyright 2011 ITmedia Inc. All Rights Reserved.

That"s right. The answer is "LCD" (it is displayed if you drag the space between the brackets). We assume that probably many users could read the letters concealed in the squares.

This time the answer is "EIZO" (it is displayed if you drag the space between the brackets). Depending on the lighting or the user"s environment it may be hard to make out but, if you can read these four letters, the display quality, or more accurately the still image gradation expression, of your LCD is extremely high.

Let"s get down to details then. "Image quality" is the top priority of the LCD, of course. However, recently LCD prices are fiercely competitive and there are surprisingly few products that insist on high image quality and performance. It may be nice to be able to get hold of a wide-screen monitor with full HD (1920 × 1080 dot) resolution or higher fairly cheaply, but it cannot be denied that such LCDs tend not to place too much importance on display quality.

On the other hand, the increasing opportunities to enjoy things like HD videos and games, and high resolution digital photographs on the computer make LCD display quality even more important. As far as possible it"s best to use an LCD with excellent display quality in order to fully enjoy the charms of the visual content.

Even so, perhaps you think that there can"t really be that much wrong with the LCDs that so many people are using at the moment. Here we would like to show you a simple method to check LCD display quality. You can get a good idea of whether the basic display quality is good or bad just by looking at how some simple test images are displayed, just like in the introductory quiz. First of all, we would like you to get a sense of how important it is that "image data can be properly displayed" by checking the display of the LCD that you currently use, (that"s right, the one you are using to view this page!).

The test items use color / monochrome patterned images to check gradation expression, and simple images to check brightness / chromaticity variation. Downloads are available of several test images, such as gradation patterns. We would like you to display the downloaded test images in photo retouching software or a viewer that can reproduce color accurately. As we mentioned at the start of this article, you have to be careful as in many cases colors cannot be displayed accurately in web browsers. (Currently only a few browsers such as Safari and Firefox 3.x can handle color management).

Before starting your visual check of the display quality, please return to your LCD"s setting to default, and select Adobe RGB or sRGB as the image quality mode. If these modes are not available it is fine to set the color temperature to 6500K and gamma to 2.2. If you cannot adjust the color temperature and gamma, simply adjust the brightness and contrast so that they are easier to discern. Of course, if it"s an LCD environment that has been color calibrated it"s OK to leave it as it is.

The average LCD takes some time for the monitor to stabilize after it is switched on so, after start up, please wait at least 30 minutes or so before doing the test. (Most EIZO monitors are an exception to this as they are equipped with our proprietary dimming function and the monitor stabilizes in a short time after start up.)

We would also like you to adjust the monitor stand so that things like the room"s lighting are not reflected on the screen. You have to be particularly careful with products that have a glare (glossy) type screen as they are highly reflective. Visual assessment is impeded when ambient light is reflected. It will be much easier to make an assessment if you turn off the room lights at night and exclude as much ambient light as possible. This applies for both glare and non-glare (matte) types.

The surface treatment of an LCD makes a difference to the background reflection. Glare panels impede the surface diffusion of backlight, which does make it easier to achieve high color purity, but also makes distinct reflections of the user or lighting much more likely (photo on the left).

If the lights are similarly trained on a non-glare panel they do not have much effect on the display, only appearing as a fuzzy brightness (photo on the right).

For your reference, we ran a test on an EIZO 24.1-inch wide-screen LCD, the FlexScan SX2462W, for this article. The FlexScan SX series comes with a number of high image quality functions and boasts top class display quality as a general-purpose LCD intended for a computer.

When we displayed the quiz images (the more difficult ones, of course) on the FlexScan SX2462W, the four letters appeared faintly when we stared closely at the screen and we could read what they said. This indicates the high image quality level.

When checking the display quality of an LCD it is comparatively easy to understand the gradation expression capability by a visual check. Let"s display color and monochrome gradation images and check whether the entire image is smoothly reproduced. If there is a problem with the gradation expression it produces things like blocked-up shadows in dark areas and blown-out highlights in light areas, banding (vertical or horizontal stripes) in the middle gradations, and color cast, so you should check for problems like these.

Test images of color / monochrome gradations are shown below. Each test image is prepared for three resolution levels (1280 × 800 dots / 1680 × 1050 dots / 1920 × 1200 dots). When you click on an image it is displayed in that actual resolution. We would like you to download the images in the resolution which matches that of your current LCD. Gradation expression can vary according to whether the image is viewed horizontally or vertically, so it will be more effective if you rotate these images and view them vertically as well.

A gradation pattern where the colors red, green, blue, cyan, magenta and yellow go through 64 gradients as they change to white or black. Each color bar is divided into 64 rectangular blocks. With this many gradients we expect that many LCDs will find it hard to make distinctions in the dark areas or the areas that are close to primary colors.

A smooth gradation pattern where the colors red, green, blue, cyan, magenta and yellow go through 256 gradients as they change to white or black. At this level of difficulty you cannot distinguish between adjoining colors from a distance but, if you have an LCD with excellent gradation expression, if you look closely you should be able to see that each color is divided into thin rectangular blocks.

On an average LCD gradations of gray that are close to black tend to appear as blocked-up shadows (gradations of gray that are close to white are displayed comparatively accurately). If your LCD"s OSD menu allows you to adjust the contrast, please try gradually turning down the contrast. Turning down the contrast often makes it possible to see gradations that had been subject to blocked-up shadows or blown-out highlights.

Probably most LCDs will be able to detect some degree of banding and color cast in the middle gradations. Banding in the middle gradations is tone jump (Missing gradations) and, along with color cast, means that the RGB gamma curves are unequal. Unlike blocked-up shadows or blown-out highlights, this is an area that it is hard to improve with adjustments made by the user.

When we looked at these test images on the FlexScan SX2462W, in the smooth gradation there was blocked-up shadows right next to the black but we could distinguish differences in gradations of gray until very close to the black area. When it comes to such subtle gradation distinctions the brightness of the room and the adaptability of the eye come into play, so the range that is visible will vary according to the environment and the individual. The gradation expression was excellent, with almost no blown-out highlights in light areas, middle gradation banding or color cast.

Smooth color and monochrome gradations displayed on the FlexScan SX2462W. This data is of screen displays photographed with a digital camera so some of the gradations may seem to have been destroyed, but they were cleanly represented when checked visually.

The answer is "The far right" (it is displayed if you drag the space between the brackets). If the other grays looked correct, color may not be being correctly recognized for a variety of reasons, such as the lighting environment or the LCD settings.

The gray in the center of each square is in fact exactly the same color in each case (600 × 200 dots). However, the grays with a dark surrounding look light and the ones with a light surrounding look dark, don"t they? This is known as "brightness contrast"

Now let"s assess the gradation expression with some slightly different test images. Below are color patterns with a spread of pale colors in gradations close to the dark range and the light range. They are arranged so that a distinction cannot be made between adjoining colors on an LCD with insufficient gradation expression.

We expect that you could roughly get the whole picture in the gradation patterns on the previous page, but in the patterns this time some parts that cannot be seen may have appeared in some cases. As we mentioned earlier, LCDs tend to display gradations close to black as a blocked-up shadows, and color patterns that are close to black are particularly hard to distinguish.

Since there are some parts that cannot be seen, the possibility arises subtle skin colors and tones cannot be accurately recognized when doing things like retouching photographs, though the misrecognition will vary according to the user"s eyesight. People who place importance on color reproduction should probably bear this in mind when they think about replacing their LCD or buying an extra one.

Along with gradation expression, it is easy to visually check brightness variation and chromaticity variation. Brightness variation scatters brightness around the screen and is easy to notice when you use full-screen display for things like drawing up documents or using spreadsheets. Chromaticity variation scatters color around the screen and is not as easily noticed as brightness variation, but it makes graphics-related displays unnatural and causes deterioration in color reproducibility.

Every LCD has some degree of brightness and chromaticity variation, but there are many products where the variations become more obvious when the brightness is lowered. A comparison of the brightness and chromaticity variation of a number of LCDs reveals that there is a fairly large difference between products, so this is a point to bear in mind.

Brightness and chromaticity variation can be checked with standard Windows or Mac OS X functions. All you need to do is to set the desktop background to "Monochrome" and look at the whole screen from a little way away. Your check will be perfect if you change the desktop background to black, white, gray, then 100% red, green, blue, cyan, magenta and yellow, and then any "near-white pale color".

If you actually try this test you may be surprised to find more variation than you expected when gray or a near-white pale color is displayed. Generally speaking, the center of an LCD screen is the brightest and it gradually gets darker towards the edges. This is no problem if there is not a big difference in brightness between the central and peripheral areas, but there are some products where this difference is very striking.

An example of Windows 7 settings. Set the desktop background to "Monochrome" and then click on "Other". Prepare a color on the "Color settings" screen and use it as the background. (The background color cannot be changed in Windows 7 Starter.)

Incidentally, this test is also an effective way to test the LCD for dot defects (normal lighting / unlit room). We would like you to check the black display in a darkened environment, for example by switching off all the room lights at night. Although you probably saw the whole screen as uniformly black in a light environment, very often in a dark environment you can find variations in some parts due to light leaks.

The FlexScan SX2462W got good results again when we tried it with the brightness and chromaticity variation tests. The brightness decreased slightly at the edges of the screen, particularly the lower edge, but overall the display was even and pleasing. It is installed with a "digital uniformity equalizer" that measures brightness and chromaticity throughout the screen and makes corrections so that the entire screen is uniform.

Monochrome full-screen displays on a FlexScan SX2462W. Only the screen display is shown. The bottom right is a near-white pale orange. There are not many LCDs that can display this kind of pale color as uniformly as this

However, the pitfall here is that it simply means that "the screen is visible". The thing is that the viewing angle specifications are permitted to use the term "visible" until the display contrast ratio drops to an extremely low 10:1 or 5:1 when the screen is viewed from an angle (the steeper the angle from which the LCD screen is viewed, the more the contrast generally declines). In other words, they do not take into account the display uniformity of the central and peripheral areas of the screen, or the level of chromatic change, when the screen is viewed from an angle.

The ideal viewing angles is that the brightness and chromaticity is very uniform and there is not much chromatic change, even when the screen is viewed from a slight angle. The viewing angles given in the specifications are not really very helpful, but you can judge the standard of the panel type that the LCD (liquid crystal panel) adopts. IPS liquid crystal panels have the least change in brightness or chromaticity when the screen is viewed from an angle, and they are followed by VA panels. An IPS or VA liquid crystal panel can be said to indicate the superior nature of the product itself, so this is often included in the catalog or specifications. It is probably a good idea to look through the catalogs of various products.

On the other hand, monitors installed with cost-effective TN liquid crystal panels are in fact the most numerous. However, the TN type lags far behind the IPS and VA types in terms of characteristic viewing angle changes in brightness and chromaticity. Simply viewing the screen from a slightly different angle makes the coloration change dramatically, and the screen looks completely different according to whether it is viewed vertically or horizontally. If the vertical and horizontal viewing angles in the specifications are different then it is a TN type. There are quite a few products with a 20-inch wide screen or larger where colors look different in the central and peripheral areas even when the screen is viewed straight on.

The display on a VA panel. Compared with the IPS panel the screen is a little whitish and the chromaticity has slipped, but it is a satisfactory viewing angle for actual use

The display on a TN panel. There is a very clear difference from the IPS and VA panels. The display throughout the entire screen lacks uniformity and there is a yellow cast

The gradation images and monochrome images from earlier in this article can be used as they are to check the viewing angles. Display an image on the whole screen, look at it straight on and check whether the brightness and colors are uniform at the top and bottom of the screen, and in the center and at both sides. Then gradually shift the angle from which you view the screen and check how the brightness and coloration change. If you do this with photographic data as well as the test images, you should be able to get a better sense of the difference in the display.

When we checked the viewing angles of the FlexScan SX2462W there was absolutely nothing to criticize since, in addition to the use of an IPS panel, it is equipped with many high image quality functions, including the afore-mentioned digital uniformity correction circuit. The brightness and chromaticity throughout the whole screen is very uniform, and the coloration hardly changed at all when the viewing angle was changed.

We explained here about easy ways to check LCD monitor quality. How were the results for your current LCD? We think that many people were probably very bothered by the blocked-up shadows and blown-out highlights when the test images to check gradation were displayed, by the middle gradation banding, and by the variations in brightness and chromaticity when the monochrome images were displayed.

As we mentioned at the beginning, recently the number of LCDs with excellent display quality is on the decline. Although we would not go so far as to say that the display quality of inexpensive products is poor. Of course a high quality LCD is indispensable if you want to enjoy using your computer, properly handle the needs of applications that require color reproducibility, and to fully enjoy all the benefits of rich content.

The EIZO FlexScan LCD series has excellent display quality in those regards, and we have no qualms about recommending them to everyone. The product line-up is diverse but each model is clearly ranked according to the purpose to which it is suited and its screen size, and they all guarantee above-standard display quality. They may cost a little more than you had budgeted for but the clear value they offer exceeds their price.

If, after trying these tests, you have doubts about the display quality of the LCD that you usually use, we would certainly urge you to consider an EIZO LCD. We would also recommend that you construct a multi-display environment by making the new LCD your main monitor and the one that you have been using your sub monitor.

Dell offers a Premium Panel Exchange that ensures zero bright pixel defects on Dell Consumer, Professional, UltraSharp, and Gaming including Alienware monitors.

Unyielding commitment to quality and customer satisfaction has driven Dell to offer a Premium Panel Exchange as part of the standard limited hardware warranty. Even if one bright pixel is found, a free monitor exchange is supported during the limited hardware warranty period.

Glass substrate with ITO electrodes. The shapes of these electrodes will determine the shapes that will appear when the LCD is switched ON. Vertical ridges etched on the surface are smooth.

A liquid-crystal display (LCD) is a flat-panel display or other electronically modulated optical device that uses the light-modulating properties of liquid crystals combined with polarizers. Liquid crystals do not emit light directlybacklight or reflector to produce images in color or monochrome.seven-segment displays, as in a digital clock, are all good examples of devices with these displays. They use the same basic technology, except that arbitrary images are made from a matrix of small pixels, while other displays have larger elements. LCDs can either be normally on (positive) or off (negative), depending on the polarizer arrangement. For example, a character positive LCD with a backlight will have black lettering on a background that is the color of the backlight, and a character negative LCD will have a black background with the letters being of the same color as the backlight. Optical filters are added to white on blue LCDs to give them their characteristic appearance.

LCDs are used in a wide range of applications, including LCD televisions, computer monitors, instrument panels, aircraft cockpit displays, and indoor and outdoor signage. Small LCD screens are common in LCD projectors and portable consumer devices such as digital cameras, watches, calculators, and mobile telephones, including smartphones. LCD screens have replaced heavy, bulky and less energy-efficient cathode-ray tube (CRT) displays in nearly all applications. The phosphors used in CRTs make them vulnerable to image burn-in when a static image is displayed on a screen for a long time, e.g., the table frame for an airline flight schedule on an indoor sign. LCDs do not have this weakness, but are still susceptible to image persistence.

Each pixel of an LCD typically consists of a layer of molecules aligned between two transparent electrodes, often made of Indium-Tin oxide (ITO) and two polarizing filters (parallel and perpendicular polarizers), the axes of transmission of which are (in most of the cases) perpendicular to each other. Without the liquid crystal between the polarizing filters, light passing through the first filter would be blocked by the second (crossed) polarizer. Before an electric field is applied, the orientation of the liquid-crystal molecules is determined by the alignment at the surfaces of electrodes. In a twisted nematic (TN) device, the surface alignment directions at the two electrodes are perpendicular to each other, and so the molecules arrange themselves in a helical structure, or twist. This induces the rotation of the polarization of the incident light, and the device appears gray. If the applied voltage is large enough, the liquid crystal molecules in the center of the layer are almost completely untwisted and the polarization of the incident light is not rotated as it passes through the liquid crystal layer. This light will then be mainly polarized perpendicular to the second filter, and thus be blocked and the pixel will appear black. By controlling the voltage applied across the liquid crystal layer in each pixel, light can be allowed to pass through in varying amounts thus constituting different levels of gray.

The chemical formula of the liquid crystals used in LCDs may vary. Formulas may be patented.Sharp Corporation. The patent that covered that specific mixture expired.

Most color LCD systems use the same technique, with color filters used to generate red, green, and blue subpixels. The LCD color filters are made with a photolithography process on large glass sheets that are later glued with other glass sheets containing a TFT array, spacers and liquid crystal, creating several color LCDs that are then cut from one another and laminated with polarizer sheets. Red, green, blue and black photoresists (resists) are used. All resists contain a finely ground powdered pigment, with particles being just 40 nanometers across. The black resist is the first to be applied; this will create a black grid (known in the industry as a black matrix) that will separate red, green and blue subpixels from one another, increasing contrast ratios and preventing light from leaking from one subpixel onto other surrounding subpixels.Super-twisted nematic LCD, where the variable twist between tighter-spaced plates causes a varying double refraction birefringence, thus changing the hue.

LCD in a Texas Instruments calculator with top polarizer removed from device and placed on top, such that the top and bottom polarizers are perpendicular. As a result, the colors are inverted.

The optical effect of a TN device in the voltage-on state is far less dependent on variations in the device thickness than that in the voltage-off state. Because of this, TN displays with low information content and no backlighting are usually operated between crossed polarizers such that they appear bright with no voltage (the eye is much more sensitive to variations in the dark state than the bright state). As most of 2010-era LCDs are used in television sets, monitors and smartphones, they have high-resolution matrix arrays of pixels to display arbitrary images using backlighting with a dark background. When no image is displayed, different arrangements are used. For this purpose, TN LCDs are operated between parallel polarizers, whereas IPS LCDs feature crossed polarizers. In many applications IPS LCDs have replaced TN LCDs, particularly in smartphones. Both the liquid crystal material and the alignment layer material contain ionic compounds. If an electric field of one particular polarity is applied for a long period of time, this ionic material is attracted to the surfaces and degrades the device performance. This is avoided either by applying an alternating current or by reversing the polarity of the electric field as the device is addressed (the response of the liquid crystal layer is identical, regardless of the polarity of the applied field).

Displays for a small number of individual digits or fixed symbols (as in digital watches and pocket calculators) can be implemented with independent electrodes for each segment.alphanumeric or variable graphics displays are usually implemented with pixels arranged as a matrix consisting of electrically connected rows on one side of the LC layer and columns on the other side, which makes it possible to address each pixel at the intersections. The general method of matrix addressing consists of sequentially addressing one side of the matrix, for example by selecting the rows one-by-one and applying the picture information on the other side at the columns row-by-row. For details on the various matrix addressing schemes see passive-matrix and active-matrix addressed LCDs.

LCDs are manufactured in cleanrooms borrowing techniques from semiconductor manufacturing and using large sheets of glass whose size has increased over time. Several displays are manufactured at the same time, and then cut from the sheet of glass, also known as the mother glass or LCD glass substrate. The increase in size allows more displays or larger displays to be made, just like with increasing wafer sizes in semiconductor manufacturing. The glass sizes are as follows:

Until Gen 8, manufacturers would not agree on a single mother glass size and as a result, different manufacturers would use slightly different glass sizes for the same generation. Some manufacturers have adopted Gen 8.6 mother glass sheets which are only slightly larger than Gen 8.5, allowing for more 50 and 58 inch LCDs to be made per mother glass, specially 58 inch LCDs, in which case 6 can be produced on a Gen 8.6 mother glass vs only 3 on a Gen 8.5 mother glass, significantly reducing waste.AGC Inc., Corning Inc., and Nippon Electric Glass.

In 1922, Georges Friedel described the structure and properties of liquid crystals and classified them in three types (nematics, smectics and cholesterics). In 1927, Vsevolod Frederiks devised the electrically switched light valve, called the Fréedericksz transition, the essential effect of all LCD technology. In 1936, the Marconi Wireless Telegraph company patented the first practical application of the technology, "The Liquid Crystal Light Valve". In 1962, the first major English language publication Molecular Structure and Properties of Liquid Crystals was published by Dr. George W. Gray.RCA found that liquid crystals had some interesting electro-optic characteristics and he realized an electro-optical effect by generating stripe-patterns in a thin layer of liquid crystal material by the application of a voltage. This effect is based on an electro-hydrodynamic instability forming what are now called "Williams domains" inside the liquid crystal.

In the late 1960s, pioneering work on liquid crystals was undertaken by the UK"s Royal Radar Establishment at Malvern, England. The team at RRE supported ongoing work by George William Gray and his team at the University of Hull who ultimately discovered the cyanobiphenyl liquid crystals, which had correct stability and temperature properties