msi lcd panel info factory

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Accurate to the T. Unlike gamers, content creators have more stringent requirements for an ideal laptop display. In this article, we will look into several factors that determine an ideal LCD panel for a content creator or workstation laptop, including factors such as pixel density, color gamuts, color accuracy, and more. We take the implementation of LCD displays in high-end MSI content creation laptops as examples to explain the basics. (Sponsored article.)

In our previous article on laptop displays for gamers, we"ve seen some of the important aspects that govern LCD panel choice and performance. This article aims to be an extension of that and will focus on some critical factors that professional users would look into while purchasing a workstation laptop.

In this article, we will take a look at how some of these parameters such as pixel density, color gamut, color calibration, and color accuracy are factored in while deciding on a laptop display for content creators. We illustrate how these parameters are factored-in during the creation of premium MSI notebooks for content creators.

Pixel density, also known as pixels per inch (PPI), refers to the number of pixels per square inch of the display. The higher the pixel density, the more information can be displayed on the screen. Pixel density also correlates with the resolution of the display. For example, the pixel density of a 15.6-inch FHD display comes to around 141 while a UHD display on the same screen size yields 282.4 pixels per inch. Therefore, many more pixels can be accommodated in case of the UHD display on the same screen area, resulting in much more detail, sharper fonts, smoother lines, and overall a greatly enhanced viewing experience.

Commonly used standards include sRGB, NTSC, and AdobeRGB. Most LCD panels in the market list out the color gamut standards they adhere to and the extent of coverage. Professionals tend to look at the AdobeRGB coverage as it allows for more vivid colors than what sRGB can. There can be a lot of variation in color gamuts, so a standardized system helps to determine if the LCD monitor is displaying the colors it should.

The graph on the right is what is referred to as the xy chromaticity diagram established by the International Commission on Illumination (CIE). In the graph, the color perception of the human eye is represented by the inverted U-shaped area and individual color gamut standards are denoted by triangles. The larger the size of each triangle, the wider is the color coverage of the panel for that particular standard. The panel cannot display colors outside the corresponding triangle"s area.

sRGB is the commonly used color gamut standard across LCD monitors, printers, and most digital cameras. However, the overall color range of sRGB is very limited and does not include highly saturated colors. Adobe RGB overcomes this limitation, and panels supporting this color gamut standard can display a much more vivid color profile, especially when considering the greens. The image below illustrates this nicely.

With this information in mind, let us have a look at the color-gamut coverage of a high-end MSI content creator laptop. We see that the laptop"s display can cover nearly 100% of both the sRGB and the AdobeRGB color standards. This is an excellent color reproduction for a content creation notebook. MSI equips most of its laptops with True Color technology from Portrait Displays Inc. to ensure color gamut reproduction as close as possible to 100% sRGB or 100% AdobeRGB.

MSI first introduced True Color technology in 2014 and continues to use it across its portfolio. The process starts right from inspecting the panels coming from the factory. Each panel is color calibrated, which includes setting the ideal color temperature, color gamut, and grayscale values. These are then calibrated and adjusted using a color profile suited for the monitor before shipping.

Delta E is a measure of the color difference that can be perceived by a human eye. In general, a Delta E value of 1 implies that two colors can be just about differentiated by the human eye while a Delta E of 0 implies that the colors are mathematically the same. Delta E values less than 2 are imperceptible due to limitations in human eyesight. Those requiring accurate color reproduction look out for the Delta E value that is calibrated at the factory. While content creator laptop displays generally have very low Delta E, depending on the display type, it is also possible to further calibrate the display and reduce the Delta E to less than 1.0. LCD panels with lower Delta E values display more accurate colors that are true-to-life as possible.

CalMAN is a popular tool used for color calibration across various industries. CalMAN offers hardware support for most modern LCD panels and is a valuable tool across the production chain right from post production to broadcasting. While MSI"s True Color technology helps in getting a color-accurate display right from the first step of display production, the "CalMAN Verified" branding assures customers in knowing that they are really getting their money"s worth. "CalMAN Verified" displays add an extra layer of assurance for both content creation and consumption. High-end MSI content creation laptops with a 4K panel carry this branding to assure creative pros that they are getting a highly color-accurate display. Whether editing a beautiful landscape photo, color-grading film footage, or even immersive entertainment, MSI laptops with "CalMAN Verified" displays offer a great true-to-life viewing experience.

In this article, we have provided a brief overview into what goes into some of the important criteria concerning selection of LCD panels for content creation notebooks. While you do have specialized monitors for professionals, a color-accurate laptop display is an indispensable tool for those on the go.

MSI content creation laptops such as the Prestige 14 and Prestige 15 offer a "True Pixel" display experience that combines a high resolution (4K), high density (>220 PPI) display with nearly 100% AdobeRGB coverage and impeccable color accuracy guaranteed by MSI"s True Color technology and "CalMAN Verified" branding so you know you are getting the absolute best canvas for unhindered creativity.

As always, we make sure to incorporate extensive display testing in our reviews so that you can make an informed purchase. We even offer calibrated color profiles that can be freely downloaded from our corresponding review pages.

We hope this primer on LCD panel selection for content creators was helpful in offering a high-level know-how into this important aspect of laptop purchase. Watch this space for more upcoming laptop 101 articles, including touchpad design and more.

Besides this careful component matching it’s ensured that the latest GeForce RTX Turing graphics are at the centre of MSI laptops. Whether playing blockbuster games like Battlefield V with ray tracing for the very best image quality or working with creative apps like Autodesk 3DS Max, Adobe Premiere Pro and Lightroom or DaVinci Resolve, RTX Laptops are true "workhorses" for professionals, students, and gamers alike. They are perfect for combining leisure and work.

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We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item"s label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.

The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.

We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item"s label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.

But what separates each manufacturer from the other? To cut their way through the fog, MSI sent out invitations to one of their mainland Chinese factories, in the hopes of showing just why they call themselves a “true gaming” company.

The factory in question is situated in Kunshan, a Jiangsu province city home to a modern industrial zone, multiple cultural sites, and a footnote for hosting the 2013 World Cyber Games. It’s one of three factories that MSI operates — the others are in Shenzhen, China and Jung He, Taiwan — and its duties include marketing, research and development, and production for the wide range of products the company carries. The 272,000-square meter facility also houses worker dormitories and recreational sites, though the focus of our visit was solely gaming notebooks.

Before plodding around the assembly lines in disposable shoe covers and hair nets, Yang walked us through a brief presentation on what made MSI’s notebooks special.

How, then, does MSI effectively translate a bespoke process to fit mass-production? The answer lies in preparation. Every new model introduced requires detailed research and data collection to find its overclocking limit. They’ll record configuration information, temperature performance, clock speeds, and work load every five seconds, in a test that’s repeated simultaneously by hundreds of other notebooks. With access to more than a million logs, MSI can then data mine to determine the best parameters to use for that model.

In a similar vein, every single display panel will have been individually calibrated by the time it leaves the factory. Advanced recognition technology and testing allows MSI to spot imperfections of less than 0.5 millimeters, and each panel that passes will be tagged with a unique binary file derived via a color parameter identification tool. Once assembled, this matching binary file will then be installed onto the system.

Yang says that the displays are all calibrated to be “dead center” according to three key areas: color temperature, color gamut, and grayscale gamma; the display tools MSI provides are only there so a user may tweak things according to their personal preferences and lighting conditions. He quotes an actual scenario where a SEA-based user complained about the screen’s color, only for the on-site tech to discover that the user’s definition of “perfect” ended up having a color temperature of over 7,000 Kelvins – higher than the 6,500K standard used for calibration.

MSI are just as thorough when it comes to their other tests, all of which are conducted over an extended period of time. This not only simulates whether the notebook can sustain its load but also serves to check display burn-in and, most crucial of all, thermal performance.

In addition to the regular performance checks and screenings are the reliability ones, to see that every notebook can stand the rigors of daily use. We didn’t get to see these first-hand although MSI did provide the video embedded below, covering everything from parts durability to withstanding extreme conditions. For instance, it needs to survive storage in temperatures as low as -20 degrees Celsius, or to not crumble when exposed to a g-force of 40 – for comparison, Yang says a human experiences about 9 g in a rocket launch.

It’s worth mentioning that MSI designs and builds these rigs themselves, to accommodate for the many different shapes, sizes, and functions of their products. Complementing these automated tests are the user-experience ones, encompassing a wide variety of approaches. One involves a worker physically testing the mechanical keyboards for their tactile response, while on the other end there’s the Out-of-Box simulation to mimic a user’s first experience with their brand-new system.

The latter not only includes basic tasks such as running system updates, anti-virus scans, or video streaming but also compatibility checks with various VR systems. Also of interest is how MSI monitors and reacts to Windows 10’s surprise automatic updates, which Yang says has proven to be a problem for both the company and its customers. Now, they’re able to identify problems early, broadcasting the notice and solution through their various user support and outreach channels.

Primed from our briefing at the R&D Center, we made the short trek over to building A for an actual peek into production. While MSIK was, in Yang’s words, smaller than most factories, having design, manufacturing, sales, and the supply chain all operating from within the same compound, under the same management, allowed the team to be both lean and quick to react. That combination is also a strength of MSI’s, granting them the leeway to do “unusual” things such as the individual display panel calibration for their True Color branding. Vendors that rely on OEM factories, on the other hand, would no doubt have to fork out extra for implementing such a service. The other plus for MSI here is that they’ll need less time to get a new product designed and ready for the market.

Our first order of business was the printed circuit board line, which Yang explains is quite different from others. As PCBAs for notebooks aren’t conventional due to their small form factor, MSI has had to develop their own set of processes to suit what they were trying to do with advanced components.

Immediately after placement, the boards begin the reflow stage starting with this reversed insertion machine, which replaces manual soldering for improved quality and efficiency. Yang highlights this as one of the special processes MSI employs in their PCBA production, with the other called Print-In-Place. Both work together to help accommodate any special components they might use.

As a result, they also had to find a way to strengthen the solder joints. They ultimately arrived at a process they call underfill, which injects UV-cured glue to reinforce the hold.

Our next scheduled stop was building C, where the main assembly line featuring the GE63 and GE73 notebooks were. Interestingly, we came across a separate building where MSI produces touch displays for cars. The company also produces touchscreens for mobile devices, which is why they have a Class 1000 clean room for their assembly.

MSI are now designing their internals with easy accessibility in mind, so that future upgrades or a thorough cleaning wouldn’t be excessively complicated.

While the rest of the notebook is carefully put together with WiFi antennas, memory sticks, and other components, workers further down the line begin assembling the lid and display panel.

To combat the tedium of repeating the same task for weeks, Yang reminds us about the license incentive program they run at MSI. The more licenses a worker owns, the higher their pay, and thus the more varied their duties become. And since other factories do not have a similar program, the workers aren’t interested in leaving either.

At the end of the day, Yang says that what makes MSI truly special is how they’re all gamers themselves. It may sound cliché but the ultimate test of a product lies in the hands of their users, and what better way to understand their target market than to be a part of it themselves?

We aren’t talking about corporate-enforced directives, either. Engineers, operators, line leaders, and various other employees all hold a passion for games in one form or the other, so much so that in 2014 the factory formed the MSIK Gaming Club, an official title for what had already been in existence for some time.

We left the tour with a newfound appreciation for the philosophy and methodology behind MSI’s approach to gaming notebooks. They’ve certainly invested heavily in all aspects of production, from attaining the best tools and technology money can buy to developing the best workers they have under their employ. And that’s not to speak of the clear talent and passion of the one man driving it all.

So the next time you run into a MSI notebook at a roadshow, think of the gaming enthusiasts that excitedly huddled around a computer to design it, the massive testing gauntlet it had to endure to get there, or that one worker who made sure the backspace key works and feels just right. It may sound trivial but this obsessiveness over quality definitely grants some degree of comfort when spending all that hard-earned money.

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