liquid cooler with lcd screen quotation

The Kraken Z73 RGB is an all-in-one liquid cooler that combines powerful cooling performance with ultimate personalization. The 2.36" LCD screen on the pump shows the content you choose via NZXT CAM software, such as image, animated gif and CAM system information. With dazzling RGB lighting , the Kraken Z73 RGB gives a fantastic look to any build.

* Product specifications and product appearance may differ from country to country. We recommend that you check with your local dealers for the specifications and appearance of the products available in your country. Colors of products may not be perfectly accurate due to variations caused by photographic variables and monitor settings so it may vary from images shown on this site. Although we endeavor to present the most accurate and comprehensive information at the time of publication, we reserve the right to make changes without prior notice.

Buying a CPU cooler is a difficult endeavour in itself. With a myriad of options available on the market, consumers need to make the choice between air and liquid cooling, whilst deciding on the radiator size and a number of other features that make options all the more complicated. To make matters worse, if you’re building a PC that demands a particular aesthetic or colour, your options become even more limited.

So what are your options if you’re trying to build an alternative themed white PC? Should you grit your teeth and just buy a standard black CPU cooler? Or are there some great options out there for those looking to make a sleek and sophisticated white build? Today we’ll be answering those very questions with a roundup of the best white liquid CPU coolers to buy. We’ll be covering a variety of options from cheaper designs, all the way up to the crème de la crème of expensive coolers!

In short, the answer is yes! There is a clear use-case for liquid CPU coolers within the market, but ultimately it depends on the kind of PC you’re trying to build. Air coolers have generally been the go-to for the majority of users, but with the increasing power and thermal output of CPUs, the need for efficiency has gone up exponentially in recent years.

Liquid CPU coolers are designed to disperse heat using a radiator, moving the heat away from the CPU using liquid and a pump. The larger the radiator, the more surface area available to dissipate the heat, something which makes 360mm or 480mm radiators designs a great shout for top-end CPUs. While air CPU coolers are perfectly fine for less demanding chips, they can be more noisy and when delving into things like overclocking, a liquid cooler starts to become more of a requirement.

There are some minor caveats to picking up a liquid cooler. The first is price. Liquid CPU coolers are generally more expensive than air coolers, but with the efficiency increase you’re arguably getting what you pay for. The second caveat is clearance limitations. 120mm liquid coolers, the smallest kind available, don’t tend to pose much of a problem as there is always (even in small cases) room for a 120mm fan. As you increase the size to 240mm or 360mm, problems can start to arise. Some cases will support larger radiators, but you’ll want to check the manufacturer’s website for clearance and configuration support.

To provide some further context on the kind of CPUs that will need a liquid cooler we’ve created a table that covers both AMD and Intel SKUs, and whether we’d recommend using an air cooler or liquid cooler for each range.

As you can see from the table above, you’ve got plenty of options when it comes to liquid cooling. As a general rule, most modern CPUs from Intel and AMD will benefit from liquid cooling, with the top-end SKUs effectively requiring it. As a general rule,Intel’s most recent CPUs are quite thermally efficient, apart from the 13th-Gen Core i9 which runs hotter, giving you more room to decide between a liquid or air cooler.

If we shift over to AMD, the situation becomes slightly more complicated. AMD’s Ryzen 5000 SKUs were predominantly thermally efficient meaning you could get away with using an air cooler on even the high-end designs. But with Ryzen 7000, the boosting behaviour has effectively forced a change in the way these CPUs need to be cooled. Because the Ryzen 7000 CPUs throttle thermals up to their maximum and then boost, you need a good cooler to ensure that the die doesn’t become damaged with temperatures this high. An air cooler unfortunately won’t be able to sustain such high thermals in many cases, hence a liquid cooler being a good idea for even the Ryzen 5 CPUs.

Now for the bit you’ve all been waiting for… what are the best white liquid CPU coolers that you can pick up right now? All of the below recommendations look to include a wide variety of coolers in terms of price, size and features!

First off is MSI‘s MAG CORELIQUID 240R V2. This excellent looking cooler sports a 240mm radiator designed to dissipate heat rapidly using the split pathway design found on the inside of the radiator. The tubing connector the radiator to the pump is evaporation proof, reducing the chance of any liquid being lost due to high thermals. The unique pump design also generates minimal vibrations designed for long-lasting operation whilst keeping your noise levels low and removing any annoying buzzing or whirring sounds.

The MAG CORELIQUID has extensive compatibility, providing you the option to choose between AMD and Intel with support for the latest LGA1700 and AM5 sockets. Not to mention this CPU cooler looks awesome. The triangle design on the pump with the integrated RGB logo provides some much needed flair, and the RGB fans are both silent and vibrant allowing you to create a lightshow in your PC case!

For our pick of the best white liquid cooler on a budget, we’ve picked out Cooler Master‘s ML240L RGB V2. We’ve recommended this cooler in our best budget liquid coolers buyers guide, and a number of other articles, because this AIO is an excellent pickup for a very reasonable price. The ML240L brings great performance for mid-range and budget systems whilst also bringing an excellent aesthetic for those that want to build an awesome white PC.

This AIO features a dual pump with improved housing designed to efficiently move heat away while keeping noise levels down to a minimum, removing any annoying buzzing. Cooler Master‘s renowned SickleFlow RGB fans also feature on this cooler bringing impressive airflow, vibrant customisable lighting and ensuring thermals are ideal for a high performing system.

For our next cooler we’ve picked a firm favourite of the GeekaWhat office, the iCUE H150i Elite Capellix from Corsair. Alongside this cooler offering excellent thermal dissipation and performance, its biggest selling point is how good it looks. All of the Capellix designs feature Corsair’s unique ‘Capellix RGB’ lighting. This proprietary technology allows Corsair to integrate small but vibrant RGB LEDs into their components giving users the opportunity to create incredible lighting effects and colours using Corsair’s industry leading iCUE software.

The low-noise centrifugal pump delivers an excellent flow rate to ensure that heat is dispersed quickly and efficiently while remaining extremely quiet even while offsetting a significant workload. The magnetic levitation fans also deliver powerful airflow for great CPU cooling, combined with near-silent operation due to the magnetic bearing design.

If there’s one thing that NZXT is good at, it is making fine looking components. For years NZXT have been the go-to for cases due to their sleek and minimalist design, along with usability tweaks which make the building process much simpler. When the NZXT Kraken X73 came along, we knew we would have to get our hands on one to show off in a number of gaming PC builds.

The Kraken X73 RGB features an infinity mirror design with RGB lights lining the inside that just look awesome. Customising the lighting with a number of different colours and effects using NZXTCam is extremely easy. All three of the Aer RGB 2 fans can make your build shine brightly and can be synced up with any other NZXT components or accessories. This cooler will be perfect for a high-end build that needs a powerful solution to sustain lower temperatures, but also for users that want to put their PC on display in all its glory!

Key Specs:Size: 240mm // Fan Header: 3-Pin PWM // Max Pump Speed: 2800RPM // Number of Fans: 2 // RGB: Yes // Socket Support: LGA1700 (with extra mounting accessories), LGA1200, AM5, AM4

You might think we’re clutching at straws with this one, but you’ll probably be surprised to know that there are very few white liquid coolers that have an LCD display. The only one that comes to mind is NZXT’s Kraken Z73, but we wanted to find a nice balance of features, price and performance. So we’ve picked out Corsair‘s smaller 240mm radiator, the H100i, and paired it up with their White iCUE LCD Upgrade Kit. The upgrade kit is extremely easy to install, all you need to do is remove the Capellix block with an phillips screwdriver, and then screw in the necessary mounting hardware to get the LCD display working.

I believe that Corsair’s LCD display CPU coolers offer a nice balance of aesthetic and utility. You can customise what the LCD screen shows using theiCUE software, which has a very simple and easy to use UI. The display can show GIFs, memes, or if you’re interested in your thermal output, then you can show your system temperatures in a variety of different ways. The iCUE coolers from Corsair perform extremely well when it comes to thermals, and because this is a 240mm design you can save some money instead of opting for a 360mm radiator.

Computers are some of the most flexible, powerful devices in the world, but that power can come at a cost. Running the most powerful components (or overclocking those parts) can cause them to run hot, which can lead to hardware throttling and even failure. While PC fans have been a go-to for a long time, water coolers (and other liquid coolers) are vastly more efficient.

Thankfully, you don"t have to be a professional to get a cool (pun intended) rig these days, thanks to the availability of all-in-one (AIO) liquid coolers. These cooling units are self-contained, meaning you don’t have to worry about spilling water on your expensive gaming PC components, and they are incredibly easy to install. As an added bonus, they are usually far quieter and take up less room than air cooling components (making them perfect for mini ITX cases). Read on to find our list of the best liquid CPU coolers.

This 240mm cooler comes with socket support for the latest AMD and Intel processors, including AMD’s Threadripper processors. Pulling heat away from your CPU with a copper cold plate, it pumps liquid into a 240mm radiator fitted with two Corsair ML Series 120mm fans. It runs quietly and efficiently when your CPU is running cool, and it tops out at 37dBA when running at maximum (75CFM).

Managing the AIO cooler is also simple. You can control fan and pump speeds from within Corsair’s iCUE software right on your PC, and monitor CPU temperature to make sure your settings are giving you optimal performance. If visual flair is also your thing, the pump has 16 RGB LEDs on the head, and you can manage each light with the iCUE software, too. Corsair is a well-known and respected brand, and there is a reason for that. This is a high-quality liquid cooler, which is why it gets our top spot.

If you’re looking for a powerful way to cool down your computer at an affordable price, Lian Li Galahad GA-240A is the way to do it. This AIO cooler comes in under $120 but has a sizable 240mm radiator and dual 120mm fans. Those fans generate 2.6 mmH2O of air pressure and 69.17 CFM of airflow, ensuring ample air movement throughout your PC while remaining quiet.

The fans and the water pump housing of Lian Li Galahad GA-240A feature 47 addressable RGB lights to keep your system glowing. It’s also easy to switch between the 17 different lighting effects thanks to a handy little controller. Beyond that, the kit includes thermal paste and ensures compatibility with most major CPU sockets, meaning you’ll have everything you need to get up and running.

Looking for an all-in-one liquid cooler with a 240mm radiator, wide compatibility, RGB options, and a bargain price? The DeepCool LS520 is the one for you. It has a big radiator with two fans designed for higher static pressure and a strong, concentrated airflow. And the water pump has a powerful three-phase drive motor and great coolant flow. This cooler even manages to keep everything running quietly, as the pump noise only reaches 19 dB

Beyond the DeepCool LS520’s cooling prowess, you get adjustable RGB lighting on those fans, and the water pump features an infinity mirror to make its lights really shine. Motherboard connectivity even allows you to link and sync it with your existing RGB setup. And if you’re worried about the cooler working with your CPU, it complements a variety of builds thanks to its extensive socket compatibility, including LGA1700, AM5, and sTR4.

The NZXT Kraken X53 is the successor to our longtime favorite NZXT Kraken X52 that features some major improvements to look better and cool more efficiently. (We"ve seen this cooler easily keep an Intel Core i7-9700K running at full tilt, well under 50-degrees Celsius.) It’s available in 120mm, 240mm, and 360mm.

EVGA is a big name in PC components, and this new 280 CLC is one of the best values available in closed-loop cooling space, and the pump is built with Asetek’s Gen5 tech, which is known for reliability & efficiency. It uses a 280mm radiator with twin whisper-quiet fans and has beautifully designed LED integration on the water block.

If you need the biggest, most powerful liquid cooling unit, look no further. The Corsair iCUE H150i Elite LCD has a large, 360mm radiator to handle the hottest CPUs and the highest overclock speeds. The Corsair ML RGB Elite fans can adjust to higher or lower levels, according to the moment’s cooling needs.

As far as lighting, the fans’ RGB lighting can also be adjusted with Corsair’s iCUE software, but the unit really raises the bar with the pump’s 2.1-inch IPS LCD display. It has 8-bit color depth for millions of color options. The display can show visual effects, and even GIFs or memes, all at 30fps (and, of course, it can display handy system performance data, like your CPU temperature).

When it comes to liquid CPU coolers, there’s a good reason the Cooler Master MasterLiquid ML240 Illusion stands out. It pairs RGB lights with translucent material for maximum visual impact. Imagine a glow stick dancing in the middle of your PC while it’s running, and you’ll have a good idea.

Cooler Master pairs the dual-chamber radiator with two MasterFan MF120 Halo fans (also translucent), which have a total of 24 ARGB LEDs each, and you can customize your look from the included ARGB controller, so you don’t need to have motherboard RGB controls to make use of it.

The Alphacool Eisbaer Aurora offers just about everything you could want in an AIO water cooler. Its 240mm radiator provides powerful cooling, and the two 120mm Aurora Lux Pro fans are capable of 2.0 mmH2O of static pressure and 61.5 CFM of airflow. The biggest way this cooler sets itself apart is that you can open the fluid chamber and refill it, meaning it can have a longer life as part of your rig.

There’s a good amount of RGB lighting on display here as well, although it’s not as flexible as other options on this list. Both fans sport RGB light rings and the pump includes a transparent window with RGB lighting inside.

Several cooler manufacturers have displays, but NZXT’s Kraken Z63 truly stands above the rest. The display contains important information like the CPU and GPU temperatures, but you can also have it display animated GIFs and other things, letting you truly personalize your setup.

The Kraken Z63 isn’t lacking in power, either, as it comes with a powerful pair of 140mm fans and an advanced Asetek water pump. If you like the idea of having a display, but don’t need tons of RGB light flooding your system, this is the one.

The EKWaterBlocks EK-AIO 240 D-RGB cooler is primed and ready to keep the hottest, high-end gaming rig cool. It"s compatible with Intel and AMD setups, and is easy and quick to set up. The Vardar S 120mm fans on this beast can produce 2.89 mmH2O of static pressure and 66 CFM airflow to enable the 240mm radiator to handle whatever your CPU can throw at it.

Both the included fans and the water block sport RGB, and the whole kit is compatible with a wide range of motherboard RGB controls. So your rig will stay cool and look cool. As an added bonus for those interested in “cable management,” the hoses are very flexible , so you can bend them easily to fit even in smaller cases. These hoses are also wrapped in nylon to make them more resilient than your average rubber tube.

An all-in-one (AIO) liquid cooler not only ensures quieter cooling than a traditional air cooler, but it might even lower temperatures enough to let you overclock further. AIOs are a super simple way to water-cool your PC without any mess or the headache of choosing components. We also recommend investing in a liquid cooler if you have or are planning to buy a high-performance processor like the new Intel Core i9-13900K or AMD"s Ryzen 7950x.

Most builds call for a 240mm AIO. To that end, we recommend the Corsair iCUE H100i RGB Elite, thanks to its solid software integration, excellent included fans, and good price tag. You can jump up or down depending on your PC build size or cooling needs, too, with various options available.

Note: Before diving in, you"ll need to take note of your CPU socket before picking up an AIO water cooler. Every CPU cooler is a little different, so you"ll need to know what CPU socket your motherboard has to see if the cooler supports it.

The Corsair iCUE H100i RGB Elite is a minor update to the H100i RGB Pro XT, which has been our top recommendation for a while. It features an updated pump design with 16 RGB LEDs, and thanks to iCUE, you can sync up all of your various RGB accessories for a unified look inside your build. The software also allows you to check on your CPU and coolant temperature to make sure everything is running smoothly.

In addition to a 240mm radiator, the kit comes with Corsair"s new AF Elite fans. These are high-performance 120mm PWM fluid dynamic bearing fans that combine a low-noise design with the company"s "AirGuide" technology for powerful cooling, quiet operation, and exceptional durability. They also support Zero RPM and Variable Pump Speed specialized cooling modes in iCUE to keep noise to a minimum when your system is idle or under light loads.

The Corsair iCUE H100i RGB Elite is an easy AIO to recommend. The company is behind some of the best desktop CPU coolers, and the cooler clocks in at about $140. Socket support is excellent, too, with mounting options for all recent Intel and AMD processors, including Threadripper.

When it comes to raw thermal performance, the Arctic Liquid Freezer II is the best 360mm AIO cooler on the market. It reaches similar performance to competing coolers from NZXT and Corsair while being very inexpensive. Currently selling for about $130, the price is comparable to and in some cases lesser than most competitive 360mm AIO coolers out there.

The pump on the AIO is controlled by PWM, allowing it to modulate with the workload rather than run at full speed all the time. The Liquid Freezer II also includes a 40 mm fan next to the pump, set to sit over your motherboard"s VRM chips. In more extreme overclocking sessions, this may improve stability. Otherwise, it includes three Arctic 120 mm fans to keep air flowing.

This cooler is all about performance and price. It gets those two bits right, but not without some concessions. It doesn"t feature any sort of lighting, and the design may not be to everyone"s tastes. Still, the Arctic Liquid Freezer II hits a sweet spot that other coolers can"t compete with. Socket support is a little limited, but the Liquid Freezer still supports most recent chips. On AMD, it supports AM4 CPUs, and on Intel, it supports all LGA115x sockets, as well as 2011-3 and 2066 with a square Independent Loading Mechanism (ILM).

NZXT"s third-generation Kraken X coolers are well worth the asking prices. The cooler is now available in an all-white finish with two 120mm Aer RGB 2 fans making it perfect for your next white PC build. This 240mm model clocks in at around $145, which still isn"t too expensive. The design is much more appealing than Arctic"s offering while achieving similar levels of thermal performance.

For looks, the Kraken X"s infinity mirror pump cap is a showstopper. It bounces light around inside the cap to create the illusion of infinite LED rings. Like nearly all NZXT products, the Kraken X53 is fully integrated with CAM, allowing you to monitor temperatures and tweak your lighting settings. Over the X52, the X53 also includes an NZXT Hue 2 connection on the pump, offering power for up to six Hue 2 accessories. If you want to trick out your rig with synced-up RGB, the NZXT Kraken X53 is for you.

Socket support is excellent, with support for TR4 and AM4 on AMD, and LGA115X, 1700, and 1,200 on Intel. NZXT rates the Kraken X53 for six years of continuous use — 60,000 hours, technically — which is around what we"d expect for most AIO coolers. NZXT offers a six-year warranty, though, so you"re covered from any defects for the rated life of the cooler.

120 mm AIOs usually aren"t very good, but the Corsair H80i v2 is the best 120 mm AIO around. Without proper surface area on the radiator, most 120 mm coolers just aren"t up to snuff when it comes to cooling power. The Corsair H80i v2 solves that problem. The radiator is twice as thick, clocking in at 49mm compared to the standard 25mm. The H80i v2 doesn"t match the cooling performance of a 240mm radiator, but it gets a lot closer than a standard 120 mm one.

As for support, the Corsair H80i v2 comes with Intel mounting hardware for socket 1366 up to LGA1200 (Intel"s redesign of LGA1151, designed for Comet Lake CPUs). Basically, if you have an Intel processor introduced after 2008, you"re fine. AMD support is a little sparser. The cooler technically supports AM2 up to AM4, but the box only ships with mounting hardware for up to AM3. You"ll need a separate AM4 bracket. Thankfully, Corsair sells them for only a few dollars. There"s no RGB on this one, either, though you can control fan speed and monitor temperatures through Corsair"s iCUE software.

Cooler Master offers a range of "lite" AIOs, which are basically previous iterations of Cooler Master"s MasterLiquid line with increased socket support and double FEP tubing. At around $85, the Cooler Master ML240L v2 is the best budget AIO available. It comes with a 240mm radiator, two RGB fans, and a small RGB controller. Thermal performance isn"t great, and the noise level is higher than some more costly options. However, the ML240L clocks in around $50 cheaper than most competing 240mm AIOs. Plus, you can always swap the fans out later for more lighting options and slightly better noise levels.

The Cooler Master ML240L comes with nearly universal socket support, too. On Intel, it supports LGA1200, LGA20xx, LGA115x, and LGA1366, and on AMD, it supports AM2 to AM4, as well as FM2 and FM1. For the price, it"s hard to beat the ML240L.

If you want the best RGB AIO cooler, the EK-AIO 240 D-RGB goes off the deep end. Short of a small black strip where the tubes connect, the mounting block has a translucent, slightly diffused surface, washing out the lights inside into a beautiful display of color. EK is the place for custom water cooling, and the EK-AIO 240 shows why.

This is Corsair"s first all-in-one liquid cooler with a built-in LCD on the pump block. The iCUE H100i Elite LCD is a step beyond the older H100i RGB Pro XT and an excellent choice if you care about RGB lighting and customizations. The bright 2.1-inch panel comes with a 480x480 resolution making it sharper than most AIO LCD displays. It can be used to showcase a variety of things including system temperatures, custom artwork, GIFs, videos, and more. This can be done with Corsair"s iCUE software which also offers additional information about the cooler.

The AIO comes with two 120mm Corsair ML RGB ELITE magnetic levitation fans for great cooling performance while maintaining quiet operation. There is also support for a zero-RPM cooling profile that allows the fans to stop entirely at low temperatures thus eliminating any fan noise. Expect excellent thermal performance thanks to the custom cold plate that features a high-density stack of 128 micro-skived fins per inch providing highly efficient cooling.

Apart from the 240mm option, the Corsair Elite LCD AIO is also available in 360mm and 420mm configurations and there is support for all modern CPU sockets including the latest Intel LGA 1700 and AMD"s upcoming AM5.

The Alphacool Eisbaer Aurora is a CPU cooler that you can refill. Unlike other AIO liquid coolers, you can swap out the fluid, upgrade the hoses and fittings, and even expand the loop. The most recent model supports digital RGB on the fans and CPU block, too, allowing you to trick out your lighting however you want.

The looks are right, but Alphacool didn"t sacrifice thermals with the Eisbaer Aurora. The radiator is made out of copper for a little extra cooling potential, and the nickel-plated copper CPU block has been slightly enlarged compared to previous versions. For CPU support, the Eisbaer Aurora supports most modern processors, though it doesn"t officially support Threadripper chips.

The most important part of an AIO CPU cooler is the radiator size. A larger radiator offers better cooling performance, but you need to make sure it can fit inside your case. Otherwise, look at the socket support to make sure you can use the cooler with your motherboard and buy from a reputable brand.

Most AIO coolers have a lifespan of six years, regardless of if they have RGB or not. You can expect an AIO cooler from a reputable brand to run for six years without issues, but every cooler is a little different. We recommend looking up individual AIO cooler reviews to see if others have had issues with reliability.

Before buying an AIO cooler, you need to know about the risks it may pose to your PC. Although failures are few and far between, every AIO cooler is still putting water dangerously close to your precious PC components, so there"s always a risk that the cooler could leak or fail and damage your parts. The fact that AIO coolers are closed makes matters worse because you can"t open the loop to see if there are any problems.

The best way to mitigate risk is to keep an eye on your cooler to see if there are any signs of leaking and to monitor your CPU temperature to see if the pump is failing. As long as you keep an eye on both, you can find most problems before they do any catastrophic damage.

In a typical setup, yes, liquid cooling is simply better at capturing and dissipating heat than an air cooling system alone — however, they aren"t necessarily better than the best air coolers.  AIO coolers are a popular option to add liquid cooling because they offer the whole cooling system in a premade package that"s relatively easy to set up, and they tend to be very quiet.

That being said, AIO coolers may not be the best choice for every gaming station. As we mentioned above, not all PC cases have a lot of room to add a radiator, pump, and tubing. If you aren"t interested in overclocking and your current system manages temperatures just fine, you may not see a lot of benefit from switching to an AIO cooler, either.

That depends on several factors. The pump that moves the liquid in the cooler is typically silent or at least inconsequential compared to other PC noises. AIO models usually have fans, which will get noisy if they operate at high speed or are dirty. You can decrease fan noise by keeping them free of dust and monitoring their settings via the BIOS if possible. The good news is that, with liquid cooling, fans usually don"t have to work as hard and are less likely to make lots of noise.

Another source of noise can be gurgling from the liquid as it flows, especially at higher pump speeds. If your AIO cooler is chilling your PC just fine at lower pump speeds, you can easily keep noise levels down this way. If annoying gurgling noises persist, there could be air cycling in the system. Proper installation and pump placement can often help avoid bubbling issues like this, so it may be time to take a look at your mounting choices. You can also run the cooler through a process to clear out air bubbles.

NZXT Kraken Z73 RGB 360mm – RL-KRZ73-RW – AIO RGB CPU Liquid Cooler – Customizable LCD Display – Improved Pump – Powered by CAM V4 – RGB Connector – AER RGB 2 120mm Radiator Fans (3 Included) – White

CUSTOMIZE YOUR BATTLESTATION: With a bright, 2.36” LCD screen capable of displaying 24-bit color, you can now completely customize the look of your CPU cooler

STAY IN CONTROL: CAM elegant, user-friendly software makes you the master of your PC with simple-to-use, intuitive controls, you can manage your Kraken’s performance and appearance with ease

SIMPLE INSTALLATION: With the fully programmable display, the pump can be rotated to fit the needs of your motherboard without affecting the direction of the logo or image