lcd panel demand pricelist
The price of LCD display panels for TVs is still falling in November and is on the verge of falling back to the level at which it initially rose two years ago (in June 2020). Liu Yushi, a senior analyst at CINNO Research, told China State Grid reporters that the wave of “falling tide” may last until June this year. For related panel companies, after the performance surge in the past year, they will face pressure in 2022.
LCD display panel prices for TVs will remain at a high level throughout 2021 due to the high base of 13 consecutive months of increase, although the price of LCD display panels peaked in June last year and began to decline rapidly. Thanks to this, under the tight demand related to panel enterprises last year achieved substantial profit growth.
According to China State Grid, the annual revenue growth of major LCD display panel manufacturers in China (Shentianma A, TCL Technology, Peking Oriental A, Caihong Shares, Longteng Optoelectronics, AU, Inolux Optoelectronics, Hanyu Color Crystal) in 2021 is basically above double digits, and the net profit growth is also very obvious. Some small and medium-sized enterprises directly turn losses into profits. Leading enterprises such as BOE and TCL Technology more than doubled their net profit.
Take BOE as an example. According to the 2021 financial report released by BOE A, BOE achieved annual revenue of 219.31 billion yuan, with a year-on-year growth of 61.79%; Net profit attributable to shareholders of listed companies reached 25.831 billion yuan, up 412.96% year on year. “The growth is mainly due to the overall high economic performance of the panel industry throughout the year, and the acquisition of the CLP Panda Nanjing and Chengdu lines,” said Xu Tao, chief electronics analyst at Citic Securities.
In his opinion, as BOE dynamically optimizes its product structure, and its flexible OLED continues to enter the supply chain of major customers, BOE‘s market share as the panel leader is expected to increase further and extend to the Internet of Things, which is optimistic about the company’s development in the medium and long term.
“There are two main reasons for the ideal performance of domestic display panel enterprises.” A color TV industry analyst believes that, on the one hand, under the effect of the epidemic, the demand for color TV and other electronic products surges, and the upstream raw materials are in shortage, which leads to the short supply of the panel industry, the price rises, and the corporate profits increase accordingly. In addition, as Samsung and LG, the two-panel giants, gradually withdrew from the LCD panel field, they put most of their energy and funds into the OLED(organic light-emitting diode) display panel industry, resulting in a serious shortage of LCD display panels, which objectively benefited China’s local LCD display panel manufacturers such as BOE and TCL China Star Optoelectronics.
Liu Yushi analyzed to reporters that relevant TV panel enterprises made outstanding achievements in 2021, and panel price rise is a very important contributing factor. In addition, three enterprises, such as BOE(BOE), CSOT(TCL China Star Optoelectronics) and HKC(Huike), accounted for 55% of the total shipments of LCD TV panels in 2021. It will be further raised to 60% in the first quarter of 2022. In other words, “simultaneous release of production capacity, expand market share, rising volume and price” is also one of the main reasons for the growth of these enterprises. However, entering the low demand in 2022, LCD TV panel prices continue to fall, and there is some uncertainty about whether the relevant panel companies can continue to grow.
According to Media data, in February this year, the monthly revenue of global large LCD panels has been a double decline of 6.80% month-on-month and 6.18% year-on-year, reaching $6.089 billion. Among them, TCL China Star and AU large-size LCD panel revenue maintained year-on-year growth, while BOE, Innolux, and LG large-size LCD panel monthly revenue decreased by 16.83%, 14.10%, and 5.51% respectively.
Throughout Q1, according to WitsView data, the average LCD TV panel price has been close to or below the average cost, and cash cost level, among which 32-inch LCD TV panel prices are 4.03% and 5.06% below cash cost, respectively; The prices of 43 and 65 inch LCD TV panels are only 0.46% and 3.42% higher than the cash cost, respectively.
The market decline trend is continuing, the reporter queried Omdia, WitsView, Sigmaintel(group intelligence consulting), Oviriwo, CINNO Research, and other institutions regarding the latest forecast data, the analysis results show that the price of the TV LCD panels is expected to continue to decline in April. According to CINNO Research, for example, prices for 32 -, 43 – and 55-inch LCD TV panels in April are expected to fall $1- $3 per screen from March to $37, $65, and $100, respectively. Prices of 65 – and 75-inch LCD TV panels will drop by $8 per screen to $152 and $242, respectively.
“In the face of weak overall demand, major end brands requested panel factories to reduce purchase volumes in March due to high inventory pressure, which led to the continued decline in panel prices in April.” Beijing Di Xian Information Consulting Co., LTD. Vice general manager Yi Xianjing so analysis said.
“Since 2021, international logistics capacity continues to be tight, international customers have a long delivery cycle, some orders in the second half of the year were transferred to the first half of the year, pushing up the panel price in the first half of the year but also overdraft the demand in the second half of the year, resulting in the panel price began to decline from June last year,” Liu Yush told reporters, and the situation between Russia and Ukraine has suddenly escalated this year. It also further affected the recovery of demand in Europe, thus prolonging the downward trend in prices. Based on the current situation, Liu predicted that the bottom of TV panel prices will come in June 2022, but the inflection point will be delayed if further factors affect global demand and lead to additional cuts by brands.
With the price of TV panels falling to the cash cost line, in Liu’s opinion, some overseas production capacity with old equipment and poor profitability will gradually cut production. The corresponding profits of mainland panel manufacturers will inevitably be affected. However, due to the advantages in scale and cost, there is no urgent need for mainland panel manufacturers to reduce the dynamic rate. It is estimated that Q2’s dynamic level is only 3%-4% lower than Q1’s. “We don’t have much room to switch production because the prices of IT panels are dropping rapidly.”
Ovirivo analysts also pointed out that the current TV panel factory shipment pressure and inventory pressure may increase. “In the first quarter, the production line activity rate is at a high level, and the panel factory has entered the stage of loss. If the capacity is not adjusted, the panel factory will face the pressure of further decline in panel prices and increased losses.”
In the first quarter of this year, the retail volume of China’s color TV market was 9.03 million units, down 8.8% year on year. Retail sales totaled 28 billion yuan, down 10.1 percent year on year. Under the situation of volume drop, the industry expects this year color TV manufacturers will also set off a new round of LCD display panel prices war.
LCD TV panel prices have reached all-time lows but they continue to decline, and although the pace of decline is slowing in the third quarter, we now forecast that the industry will have an “L-shaped” recovery in the fourth quarter. In other words, no recovery at all until 2023. The ‘perfect storm’ of a continued oversupply, near-universally weak demand and excessive inventory throughout the supply chain has combined, and every screen size of TV panel has reached an all-time low price. Although fab utilization has slowed sharply in July, we do not see any signal to suggest that prices can increase any time soon.
After a full year of rising LCD TV panel prices, the natural effect of rising prices on both supply and demand has kicked in, and prices are starting to fall, based on our latest update and forecast of LCD TV prices. The demand surge, which resulted from the COVID-19 pandemic, has eased and industry supply has caught up to demand. Prices in August and September are falling faster than expected and we now forecast that year-end prices will be lower than they were in December 2020, but still substantially higher than their all-time lows.
Prices for all TV panel sizes fluctuated and are forecast to fluctuate between 2020 and 2022. The period from March 2020 to July 2021 saw the biggest price increases, when a 65" UHD panel cost between 171 and 288 U.S. dollars. In the fourth quarter of 2021, such prices fell and are expected to drop to an even lower amount by March 2022.Read moreLCD TV panel prices worldwide from January 2020 to March 2022, by size(in U.S. dollars)Characteristic32" HD43" FHD49"/50" UHD55" UHD65" UHD------
DSCC. (January 10, 2022). LCD TV panel prices worldwide from January 2020 to March 2022, by size (in U.S. dollars) [Graph]. In Statista. Retrieved January 19, 2023, from https://www.statista.com/statistics/1288400/lcd-tv-panel-price-by-size/
DSCC. "LCD TV panel prices worldwide from January 2020 to March 2022, by size (in U.S. dollars)." Chart. January 10, 2022. Statista. Accessed January 19, 2023. https://www.statista.com/statistics/1288400/lcd-tv-panel-price-by-size/
DSCC. (2022). LCD TV panel prices worldwide from January 2020 to March 2022, by size (in U.S. dollars). Statista. Statista Inc.. Accessed: January 19, 2023. https://www.statista.com/statistics/1288400/lcd-tv-panel-price-by-size/
DSCC. "Lcd Tv Panel Prices Worldwide from January 2020 to March 2022, by Size (in U.S. Dollars)." Statista, Statista Inc., 10 Jan 2022, https://www.statista.com/statistics/1288400/lcd-tv-panel-price-by-size/
DSCC, LCD TV panel prices worldwide from January 2020 to March 2022, by size (in U.S. dollars) Statista, https://www.statista.com/statistics/1288400/lcd-tv-panel-price-by-size/ (last visited January 19, 2023)
LCD TV panel prices worldwide from January 2020 to March 2022, by size (in U.S. dollars) [Graph], DSCC, January 10, 2022. [Online]. Available: https://www.statista.com/statistics/1288400/lcd-tv-panel-price-by-size/
Large LCD panel prices have been continuously increasing for last 10 months due to an increase in demand and tight supply. This has helped the LCD industry to recover from drastic panel price reductions, revenue and profit loss in 2019. It has also contributed to the growth of Quantum Dot and MiniLED LCD TV.
Strong LCD TV panel demand is expected to continue in 2021, but component shortages, supply constraints and very high panel price increase can still create uncertainties.
LCD TV panel capacity increased substantially in 2019 due to the expansion in the number of Gen 10.5 fabs. After growth in 2018, LCD TV demand weakened in 2019 caused by slower economic growth, trade war and tariff rate increases. Capacity expansion and higher production combined with weaker demand resulted in considerable oversupply of LCD TV panels in 2019 leading to drastic panel price reductions. Some panel prices went below cash cost, forcing suppliers to cut production and delay expansion plans to reduce losses.
Panel over-supply also brought down panel prices to way lower level than what was possible through cost improvement. Massive 10.5 Gen capacity that can produce 8-up 65" and 6-up 75" panels from a single mother glass substrate helped to reduce larger size LCD TV panel costs. Also extremely low panel price in 2019 helped TV brands to offer larger size LCD TV (>60-inch size) with better specs and technology (Quantum Dot & MiniLED) at more competitive prices, driving higher shipments and adoption rates in 2019 and 2020.
While WOLED TV had higher shipment share in 2018, Quantum Dot and MiniLED based LCD TV gained higher unit shares both in 2019 and 2020 according to Omdia published data. This trend is expected to continue in 2021 and in the next few years with more proliferation of Quantum Dot and MiniLED TVs.
Panel suppliers’ financial results suffered in 2019 as they lost money. Suppliers from China, Korea and Taiwan all lowered their utilization rates in the second half of 2019 to reduce over-supply. Very low prices combined with lower utilization rates made the revenue and profitability situation for panel suppliers difficult in 2019. BOE and China Star cut the utilization rates of their Gen 10.5 fabs. Sharp delayed the start of production at its 10.5 Gen fab in China. LGD and Samsung display decided to shift away from LCD more towards OLED and QDOLED respectively. Both companies cut utilization rates in their 7, 7.5 and 8.5 Gen fabs. Taiwanese suppliers also cut their 8.5 Gen fab utilization rates.
An increase in demand for larger size TVs in the second half of 2020 combined with component shortages has pushed the market to supply constraint and caused continuous panel price increases from June 2020 to March 2021. Market demand for tablets, notebooks, monitors and TVs increased in 2020 especially in the second half of the year due to the impact of "stay at home" regulations, when work from home, education from home and more focus on home entertainment pushed the demand to higher level.
With stay at home continuing in the firts half of 2021 and expected UEFA Europe football tournaments and the Olympic in Japan (July 23), TV brands are expecting stronger demand in 2021. The panel price increase resulting in higher costs for TV brands. It has also made it difficult for lower priced brands (Tier2/3) to acquire enough panels to offer lower priced TVs. Further, panel suppliers are giving priority to top brands with larger orders during supply constraint. In recent quarters, the top five TV brands including Samsung, LG, and TCL have been gaining higher market share.
From June 2020 to January 2021, the 32" TV panel price has increased more than 100%, whereas 55" TV panel prices have increased more than 75% and the 65" TV panel price has increased more than 38% on average according to DSCC data. Panel prices continued to increase through Q1 and the trend is expected to continue in Q2 2021 due to component shortages.
In last few months top glass suppliers Corning, NEG and AGC have all experienced production problems. A tank failure at Corning, a power outage at NEG and an accident at an AGC glass plant all resulted in glass supply constraints when demand and production has been increasing. In March this year Corning announced its plan to increase glass prices in Q2 2021. Corning has also increased supply by starting glass tank in Korea to supply China’s 10.5 Gen fabs that are ramping up. Most of the growth in capacity is coming from Gen 8.6 and Gen 10.5 fabs in China.
Major increases in panel prices from June 2020, have increased costs and reduced profits for TV brand manufacturers. TV brands are starting to increase TV set prices slowly in certain segments. Notebook brands are also planning to raise prices for new products to reflect increasing costs. Monitor prices are starting to increase in some segments. Despite this, buyers are still unable to fullfill orders due to supply issues.
TV panel prices increased in Q4 2020 and are also expected to increase in the first half of 2021. This can create challenges for brand manufacturers as it reduces their ability to offer more attractive prices in coming months to drive demand. Still, set-price increases up to March have been very mild and only in certain segments. Some brands are still offering price incentives to consumers in spite of the cost increases. For example, in the US market retailers cut prices of big screen LCD and OLED TV to entice basketball fans in March.
Higher LCD price and tight supply helped LCD suppliers to improve their financial performance in the second half of 2020. This caused a number of LCD suppliers especially in China to decide to expand production and increase their investment in 2021.
New opportunities for MiniLED based products that reduce the performance gap with OLED, enabling higher specs and higher prices are also driving higher investment in LCD production. Suppliers from China already have achieved a majority share of TFT-LCD capacity.
BOE has acquired Gen 8.5/8.6 fabs from CEC Panda. ChinaStar has acquired a Gen 8.5 fab in Suzhou from Samsung Display. Recent panel price increases have also resulted in Samsung and LGD delaying their plans to shut down LCD production. These developments can all help to improve supply in the second half of 2021. Fab utilization rates in Taiwan and China stayed high in the second half of 2020 and are expected to stay high in the first half of 2021.
Price increases for TV sets are still not widespread yet and increases do not reflect the full cost increase. However, if set prices continue to increase to even higher levels, there is the potential for an impact on demand.
QLED and MiniLED gained share in the premium TV market in 2019, impacting OLED shares and aided by low panel prices. With the LCD panel price increases in 2020 the cost gap between OLED TV and LCD has gone down in recent quarters.
OLED TV also gained higher market share in the premium TV market especially sets from LG and Sony in the last quarter of 2020, according to industry data. LG Display is implimenting major capacity expansion of its OLED TV panels with its Gen 8.5 fab in China.Strong sales in Q4 2020 and new product sizes such as 48-inch and 88-inch have helped LG Display’s OLED TV fabs to have higher utilization rates.
Samsung is also planning to start production of QDOLED in 2021. Higher production and cost reductions for OLED TV may help OLED to gain shares in the premium TV market if the price gap continues to reduce with LCD.
Lower tier brands are not able to offer aggressive prices due to the supply constraint and panel price increases. If these conditions continue for too long, TV demand could be impacted.
Strong LCD TV demand especially for Quantum Dot and MiniLED TV is expected to continue in 2021. The economic recovery and sports events (UEFA Europe footbal and the Olympics in Japan) are expected to drive demand for TV, but component shortages, supply constraints and too big a price increase could create uncertainties. Panel suppliers have to navigate a delicate balance of capacity management and panel prices to capture the opportunity for higher TV demand. (SD)
Large-area flat panel display prices increased by over 50% in 2020 due to increased demand from consumers, according to Omdia"s latest OLED and LCD Supply Demand & Equipment Tracker.
A combination of tight capacity for thin film transistor display screens, along with material and component supply bottlenecks, is fueling a panel shortfall, which is increasing demand further, as set manufacturers buy more panels to fulfill demand in 2021, according to a press release on the Omdia tracker results. In the second half of 2021, TFT supply/demand is forecast to trend above 10% almost reaching similar glut levels to 2019.
A string of accidents has created a historically tight glass market and caused an unusual industry average price increase of several percentage points, according to the press release. The lack of investment in polarizers and base films in 2019 caught the industry off guard when demand turned around in 2020. Aside from these three main components, many other materials are also in tight supply, which is affecting makers in different ways, supporting inflationary price trends.
"Although multiple caveats remain about how both supply and demand will trend over the coming months, the modeled glut level is a leading indicator that the next cycle is now on its way, which implies falling prices, utilization and profitability," Charles Annis, practice leader for display manufacturing, technology and cost at Omdia, said in the press release. "Industry players should consider the implications when planning business strategies for the next two years."
Samsung has struck LTAs for the supply of TV panels with AU Optronics (AUO), China Star Optoelectronics Technology (CSOT) and HKC, according to industry sources.
LG Display (LGD) may continue to scale down its LCD TV panel production, having closed its 7.5G fab in Paju, South Korea, at the end of 2022, according to industry sources.
Price for handset panels have dropped further in the first quarter of 2023, while quotes for TV and IT display products hold steady, according to industry sources.
Despiting the rising popularity of OLED panels among notebook brands, miniLED-based displays have also been expanding their presence in the notebook market.
While LCD panels have been dominantly used in automotive displays, demand for higher-quality in-vehicle displays will lead to competition between OLED and LCD panels, according to Taiwan-based LCD DDI (display driver IC) and TDDI (touch & display driver integrated IC) design houses.
More panel makers, including BOE Technology and Sharp, have begun churning out OLED displays for notebook applications as notebook brands have added more OLED-based models to their offerings.
China-based BOE Technology has reportedly obtained a large order for flexible OLED panels for iPhone 15 series, to be launched by Apple in 2023, according to industry sources.
Panel makers Innolux and Giantplus have reported mixed results for 2022. Innolux experienced an over 30% revenue decline, while Giantplus, specializing in small- and medium-size panels, generated slight revenue growth.
Taiwan Surface Mounting Technology (TSMT), an LCD surface-mount technology (SMT) solutions provider, has disclosed plans to initiate its capacity expansion projects overseas in 2023.
Samsung Electronics plans to launch 89-inch microLED TVs with microLED panels based on LTPS (low-temperature polysilicon) TFT glass backplanes in the third or fourth quarter of 2023, according to South Korea-based media The Elec.
LCD panel prices are poised to stabilize in January 2023 despite the ongoing inventory adjustments at terminal device vendors, according to industry sources.
The latest version of technology research firm Omdia’s long-term demand forecast tracker for the flat panel display market suggests there is a floor to dropping demand seen this year, and that demand for displays in 2023 will grow by 6.2% year-on-year (YoY).
Omdia suspects demand will normalize by the second half of 2023. The research is focused on consumer TVs, so I’m not certain if these trends apply in the same way to pro display products. Display demand in 2022 was expected to fall below the normal level and escape the impact of COVID19. Along with global inflation, supply chain disruption and the energy crisis due to increasing raw material costs there has been a steeper fall in demand which has resulted in a 6.9% decrease YoY. All in all, 2022 will be the first year in the history of flat panel display in which area demand records negative growth.
Yet, according to Ricky Park, Senior Principal Analyst in Omdia’s Display research practice, if there are signs that global inflation has slowed and the economy is bottoming out, “panel prices and retail prices that have fallen for more than a year can stimulate consumer sentiment, especially the recovery speed of demand for ultra-large sized TVs, which have seen a sharp decline in prices. This will lead to a fast recovery in area demand.”
Major panel makers are mass-producing various TV size products over 70 inches to preoccupy the extra-large sized TV market and are maximizing production cost reduction by optimizing process efficiency. It is expected that OLED TV will increase its market share by improving image quality and reducing price. The over-70-inch TV market is expected to grow by more than 15% from 18 million units in 2022 to 21 million units in 2023. In terms of area, it is expected to exceed 20% of the total TV display market in 2023 for the first time. TV display takes around 80% area shipment of total flat panel display, TV display demand recovery influence total flat display area demand forecast.
However, despite panel makers’ unprecedented efforts to lower fab utilization rates, set makers’ inventory levels have not yet normalized. This is expected to remain a burden on the panel demand market in the first half of 2023.
Prior to the Covid-19 pandemic outbreak in early 2020, the flat-panel display (FPD) market was gloomy. Oversupply, falling prices and losses were the common themes in the market.
It’s been a different story during the outbreak. In 2020, the FPD market rebounded. In the stay-at-home economy, consumers went on a buying spree for monitors, PCs, tablets and TVs. As a result, demand for displays exploded. And shortages soon surfaced for display driver ICs and other components.
Cars, industrial equipment, PCs, smartphones and other products all incorporate flat-panel displays in one form or another. The majority of TV screens are based on liquid-crystal displays (LCDs). TVs use other display types, such as organic light-emitting diodes (OLEDs) and quantum dots.
Smartphone displays are based on LCDs and OLEDs. Other display technologies, such as microLEDs and miniLEDs, are in the works. Flat-panel displays are made in giant fabs. Suppliers from China, Korea and Taiwan dominate the display market.
It’s been a roller coaster ride in the arena. “Before Covid, the FPD market in the second half of 2019 was not very pretty,” said Ross Young, CEO of Display Supply Chain Consultants (DSCC), in a presentation at Display Week 2021. “We had declining revenues, declining prices, declining margins, companies announcing their exit in the LCD market, CapEx was falling, and there was little interest from investors.”
Basically, demand for computers, TVs and other products were sluggish. Plus, there was too much display manufacturing capacity. So product prices fell and many suppliers were swimming in red ink. Driven by higher-margin OLEDs, the smartphone display market was slightly better.
The result? “From a demand standpoint, Covid-19 led to strong demand from the IT market. The education market saw very robust demand. Students and teachers needed more home computers, and schools accelerated their IT investments. Workers made home PCs a priority. There are also millions of workers that went from jobs not requiring a PC to jobs requiring a home PC,” he said.
Demand for PCs, TVs and other products fueled renewed growth for displays. In total, the flat-panel display market reached $118 billion in 2020, up 6% over 2019, according to DSCC. That’s above the previous 2% growth forecast.
The numbers include LCDs, OLEDs and other displays. Of those figures, the LCD market reached $84 billion, while OLEDs were $33 billion in 2020, according to DSCC.
Then, the market is projected to hit a record $152 billion in 2021, up 29% over 2020, according to the firm. Of those figures, the LCD market is expected to reach $113 billion, while OLEDs are $39 billion, they said.
Average selling prices are up, but the market is still beset with component shortages. “Panel prices have risen significantly, particularly since August of last year. They’ve more than doubled in some cases,” Young said. “Adding to the pricing pressure have been components shortages in driver ICs, touch controllers, glass substrates compensation film, polarizers and other materials. We do expect prices to peak in Q3 (of 2021) as a result of shortages easing and the impact of double booking, leaving some potential air pockets in demand. We expect panel pricing to fall in the fourth quarter, but we’re not expecting sharp downturns, as in the past, due to slower supply growth.”
Going forward, the market may come back down to earth. “After 29% growth in 2021, the FPD market is expected to fall by 5% in 2022, as shortage concerns ease, supply growth outpaces demand growth, and prices fall. We expect the IT markets to decline. TV revenues will fall significantly on lower prices, but still slower price declines than in previous downturns,” he said.
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LONDON—Omdia"s latest Display long-term demand forecast tracker indicates that the demand for flat panel displays for TVs and other devices will grow by 6.2% year-on-year (YoY) in 2023 after slumping to below normal levels in 2022.
Display demand in 2022 fell by 6.9% year over year, making 2022 the first year in the history of the flat panel display industry in which area demand recorded negative growth, the researchers said.
Omdia expects that softened inflation and slowing interest rate hikes mean that the plummeting demand for flat panel displays has bottomed out, however. That will help the industry rebound to more normal levels of demand by the second half of 2023.
Ricky Park, senior principal analyst in Omdia"s Display research practice noted that there are signs that global inflation has slowed and the economy is bottoming out. "Panel prices and retail prices that have fallen for more than a year can stimulate consumer sentiment, especially the recovery speed of demand for ultra-large sized TVs, which have seen a sharp decline in prices,” he said. “This will lead to a fast recovery in area demand."