tft lcd loses cohesion brands

ST. LOUIS, June 9, 2022 – Consumers are demanding that brands prioritize togetherness in what they say and do, or they will take their business elsewhere, according to “The Togetherness Economy,” anew research report published by FleishmanHillard about companies’ role in fostering social cohesion.

The report, conducted in partnership with Harvard Medical School professor of psychiatry Robert J. Waldinger and futurologist Martin Raymond, reveals that 61% of consumers in both the U.S. and U.K. feel brands play an important role in fostering social cohesion. Seventy percent said they are more likely to buy a product if the brand that produces it promoted togetherness.

FleishmanHillard worked with Waldinger to come up with a framework for togetherness to help brands better foster social cohesion. Calling on his experience as the director of the world’s longest-running study of adult life ever done, he devised six questions for companies to ask themselves to prioritize togetherness. The questions – or, Togetherness Traits – are explained in the report.

“The Togetherness Economy” ends with a chapter written by Raymond, the co-founder of the Future Laboratory, one of the world’s most renowned futures consultancies. Raymond argues that demographic data suggests we are on the brink of a new age of cohesion, thanks to future generations’ enthusiastic adoption of what he calls the ‘Five Cs’: collaboration, community, conviviality, co-operation and conscientiousness. The collective embodiment of these five Cs will create more cohesive societies that will be less forgiving toward companies that aren’t reflective of these values themselves. Raymond coins the concept of the ‘Community Company’ as the answer to this change – a company that is willing to embed itself into the fabric of the communities that it expects to prosper.