lcd panel production cost for sale

LCD panel prices have risen for 4 months in a row because of your home gaming? Since this year, the whole LCD panel market has smoked. Whether after the outbreak of the epidemic, LCD panel market prices rose for four months, or the panel giants in Japan and South Korea successively sold production lines, or the Chinese mainland listed companies frequently integrated acquisition, investment, and plant construction, all make the industry full of interesting.

LCD panel prices are already a fact. Since May this year, LCD panel prices have risen for four months in a row, making the whole industry chain dynamic. Why are LCD panels going up in price in a volatile 2020? The key factor lies in the imbalance between supply and demand.

The price of LCDS for large-size TVs of 70 inches or more hasn’t budged much. In addition, LTPS screens and AMOLED screens used in high-end phones have seen little or no increase in price.

As for October, LCD panel price increases are expected to moderate. The data shows that in October 32 inches or 2 dollars; Gains of 39.5 to 43 inches will shrink to $3;55 inches will fall back below $10; The 65-inch gain will narrow to $5.

During the epidemic, people stayed at home and had no way to go out for entertainment. They relied on TV sets, PCS, and game consoles for entertainment. After the resumption of economic work and production, the market of traditional home appliances picked up rapidly, and LCD production capacity was quickly digested.

However, due to the shutdown of most factories lasting 1-2 months during the epidemic period, LCD panel production capacity was limited, leading to insufficient production capacity in the face of the market outbreak, which eventually led to the market shortage and price increase for 4 consecutive months.

In fact, the last round of price rise of LCD panels was from 2016 to 2017, and its overall market price has continued to fall since 2018. Even in 2019, individual types have fallen below the material cost, and the whole industry has experienced a general operating loss. As a result, LCD makers have been looking for ways to improve margins since last year.

A return to a reasonable price range is the most talked about topic among panel makers in 2019, according to one practitioner. Some manufacturers for the serious loss of the product made the decision to reduce production or even stop production; Some manufacturers planned to raise the price, but due to the epidemic in 2020, the downstream demand was temporarily suppressed and the price increase was postponed. After the outbreak was contained in April, LCD prices began to rise in mid-to-late May.

In fact, the market price of LCD panels continued to decline in 2018-2019 because of the accelerated rise of China’s LCD industry and the influx of a large number of local manufacturers, which doubled the global LCD panel production capacity within a few years, but there was no suitable application market to absorb it. The result of excess capacity is oversupply, ultimately making LCD panel prices remain depressed.

Against this background, combined with the impact of the epidemic in 2020, the operating burden of LCD companies in Japan and South Korea has been further aggravated, and it is difficult to make profits in the production of LCD panels, so they have to announce the withdrawal of LCD business.

business in June 2022. In August, Sharp bought JDI Baishan, a plant in Ishikawa prefecture that makes liquid crystal display panels for smartphones. In early September, Samsung Display sold a majority stake in its SUZHOU LCD production plant to Starlight Electronics Technology, a unit of TCL Technology Group. LGD has not only pulled out of some of its production capacity but has announced that it will close its local production line in 2020. According to DSCC, a consultancy, the share of LCD production capacity in South Korea alone will fall from 19% to 7% between 2020 and 2021.

It is worth mentioning that in industry analysis, in view of the fact that Korean companies are good at using “dig through old bonus – selling high price – the development of new technology” the cycle of development mode, another 2020 out of the LCD production capacity, the main reason may be: taking the advantage of China’s expanding aggressively LCD manufacturers, Korean companies will own LCD panel production line hot sell, eliminating capacity liquid to extract its final value, and turning to the more profitable advantage of a new generation of display technologies, such as thinner, color display better OLED, etc. Samsung, for example, has captured more than 80% of the OLED market with its first-mover advantage.

From the perspective of production capacity, the launch of LCD tracks by major manufacturers in Japan and South Korea must reduce some production capacity in the short term, which to some extent induces market price fluctuations. In the long run, some of the Japanese and Korean LCD production capacity has been bought by Chinese manufacturers, coupled with frequent investment in recent years, the overall capacity is sure to recover as before, or even more than before. But now it will take time to expand the production layout, which more or less will cause supply imbalance, the industry needs to be cautious.

The LCD panel industry started in the United States and then gradually moved to Japan, South Korea, China, and Taiwan. At present, the proportion of production capacity in The Chinese mainland has reached 52% in 2020, and there are leading LCD panel products in China represented by BOE, Huxing Optoelectronics. Meanwhile, the production capacity layout of BOE, Huike, Huxing Optoelectronics, and other manufacturers has been basically completed, making industrial integration a necessity.

On the one hand, South Korean enterprises out of the LCD track, the domestic factory horse enclosure, plant expansion action. While LCDs may not sell as well as “upstart” flexible screens, respondents believe they are still strong enough in the traditional home appliance market to warrant continued investment. Zhao Bin, general manager of TCL Huaxing Development Center, has said publicly that the next-generation display technology will be mature in four to five years, but the commercialization of products may not take place until a decade later. “LCD will still be the mainstream in this decade,” he said.

On the other hand, there is no risk of neck jam in China’s LCD panel industry, which is generally controllable. In mainland China, there will be 21 production lines capable of producing 32-inch or larger LCD panels by 2021, accounting for about two-thirds of the global total. In terms of the proportion of production capacity, the Chinese mainland accounted for 42% of the global LCD panel in 2019, 51% this year, and will continue to climb to 63% next year.

Of course, building factories and expanding production cannot be accomplished overnight. In the process of production capacity recovery, it is predicted that there will be several price fluctuations, and the cost may be passed on to the downstream LCD panel manufacturers or consumers when the price rises greatly, which requires continuous attention.

Once it’s recognized that a custom display will be a better design and lead to a lower overall system-level cost it’s time to dive into the actual tooling costs.

Semi-custom is typically the preferred option to start with. And in the case of color TFT, it’s typically the only option, as the TFT panel comes with a significant tooling and minimum order quantity (MOQ) such that the customization costs outweigh the drawbacks of using the closest standard TFT glass platform available.

b) Custom color TFT displays— the bulk of this cost comes from the TFT glass cell at $70K–$200K depending on the type of TFT cell used (standard TN or IPS). The balance of the module is an additional $5,000 – $15,000.

f) Touch panels— resistive touch panels cost approximately $2,500, while capacitive touch panels can range between $4,000 and $10,000. If a standard capacitive touch sensor can be used, and only a custom top surface is customized, the tooling can be reduced to only $1,500.

Now that we’ve reviewed some of the costs associated with custom displays, here are some tips you can use to make sure that you move forward with the right partner that will then support this custom display for the long term.

Many LCD display manufacturers try to accommodate all order volumes they receive. While this allows them to serve a wider range of customers, it makes them less specialized for serving certain types of customers. As a result, your specific production volumes may be prohibitively expensive.

Seek out a display manufacturer who is optimized to handle your specific production needs for LCD displays. This is necessary to get the display for the right cost and the appropriate level of support.

Always start with a semi-custom approach. Use the available standard products to base the new design on, and then keep modifying as needed. This results in the lowest tooling costs and an easier design process. And in the case of color TFT, unless you are developing the next iPhone, design your display based on one of the standard glass platforms readily available. Then from there, redesign the backlight and the mechanical and electrical interface for your specific application.

Behind every great company are happy customers. Find out whether your supplier has them. Make sure that when this experience is handed off from your supplier’s sales and design team, the production team is just as good and accommodating. This can be accomplished through references and audits.

A wide variety of buy lcd panels options are available to you, You can also choose from original manufacturer, odm and agency buy lcd panels,As well as from tft, ips, and standard.

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New Vision Display is a custom LCD display manufacturer serving OEMs across diverse markets. One of the things that sets us apart from other LCD screen manufacturers is the diversity of products and customizations we offer. Our LCD portfolio ranges from low-cost monochrome LCDs to high-resolution, high-brightness color TFT LCDs – and pretty much everything in between. We also have extensive experience integrating LCD screen displays into complete assemblies with touch and cover lens.

Sunlight readable, ultra-low power, bistable (“paper-like”) LCDs. Automotive grade, wide operating/storage temperatures, and wide viewing angles. Low tooling costs.

Among the many advantages of working with NVD as your LCD screen manufacturer is the extensive technical expertise of our engineering team. From concept to product, our sales and technical staff provide expert recommendations and attentive support to ensure the right solution for your project.

As a leading LCD panel manufacturer, NVD manufactures custom LCD display solutions for a variety of end-user applications: Medical devices, industrial equipment, household appliances, consumer electronics, and many others. Our state-of-the-art LCD factories are equipped to build custom LCDs for optimal performance in even the most challenging environments. Whether your product will be used in the great outdoors or a hospital operating room, we can build the right custom LCD solution for your needs. Learn more about the markets we serve below.

The statistic shows the manufacturing cost of a 55-inch ultra-high definition (UHD) TV panel from the first quarter of 2015 to the second quarter of 2017, broken down by technology. In the first quarter of 2017, the manufacturing cost of a 55-inch OLED UHD TV panel amounted to around 600 U.S. dollars per unit.Read moreManufacturing cost of a 55-inch UHD TV panel from 1st quarter 2015 to 2nd quarter 2017 (in U.S. dollars), by technologyCharacteristicLCDOLED---

Statista. (March 1, 2018). Manufacturing cost of a 55-inch UHD TV panel from 1st quarter 2015 to 2nd quarter 2017 (in U.S. dollars), by technology [Graph]. In Statista. Retrieved January 07, 2023, from https://www.statista.com/statistics/784279/55-inch-uhd-tv-panel-manufacturing-cost-by-technology/

Statista. "Manufacturing cost of a 55-inch UHD TV panel from 1st quarter 2015 to 2nd quarter 2017 (in U.S. dollars), by technology." Chart. March 1, 2018. Statista. Accessed January 07, 2023. https://www.statista.com/statistics/784279/55-inch-uhd-tv-panel-manufacturing-cost-by-technology/

Statista. (2018). Manufacturing cost of a 55-inch UHD TV panel from 1st quarter 2015 to 2nd quarter 2017 (in U.S. dollars), by technology. Statista. Statista Inc.. Accessed: January 07, 2023. https://www.statista.com/statistics/784279/55-inch-uhd-tv-panel-manufacturing-cost-by-technology/

Statista. "Manufacturing Cost of a 55-inch Uhd Tv Panel from 1st Quarter 2015 to 2nd Quarter 2017 (in U.S. Dollars), by Technology." Statista, Statista Inc., 1 Mar 2018, https://www.statista.com/statistics/784279/55-inch-uhd-tv-panel-manufacturing-cost-by-technology/

Statista, Manufacturing cost of a 55-inch UHD TV panel from 1st quarter 2015 to 2nd quarter 2017 (in U.S. dollars), by technology Statista, https://www.statista.com/statistics/784279/55-inch-uhd-tv-panel-manufacturing-cost-by-technology/ (last visited January 07, 2023)

Last year, consumers bought 13.5 million flat-panel monitors, more than double the 6.4 million shipped in 2000, said Rhoda Alexander, director of monitor research at Stanford Resources-iSuppli. In 2002, 23.5 million are expected find their way to consumers and businesses, fueled in part by the cool factor and by efforts of Dell Computer, Apple Computer and others to promote the space- and energy-saving screens.

Unfortunately for the industry, growth alone doesn"t translate directly to profit. Because of excess factory capacity and price wars in 2001, many manufacturers involved in the industry had to sell their products below cost.

But that scenario is likely to change this year, and for consumers that"s not a good thing. Increasing costs of components and rising consumer demand will likely lead to sporadic shortages, fewer discounts and higher prices on select products. Continued heavy demand could lead to profits for manufacturers. Then again, profits could be eroded through intense competition and by increasing factory capacity.

Bruce Berkoff, executive vice president at LCD maker LG Philips LCD, said that he"s been predicting a shortage for some time and sees it as part of a cycle that consists of two-year periods of oversupply and two-year periods of shortage, causing price fluctuations. Berkoff anticipates an industrywide shortage as early as mid-2002 that will last through 2003.

Berkoff expects prices for 15-inch LCD monitors to increase from around $200 to $300 now to up to--but not over--$500 this year. He also expects 17-inch and 18-inch displays to become more mainstream with prices ranging from $700 to $900.

Although flat-panel displays have been around for years, high prices kept them from the mainstream of the consumer market. A low-end 14-inch flat panel for a desktop computer, for instance, cost about $2,000 in 1997. A shortage of LCD glass, partly driven by growing demand for notebooks and handheld devices in the late 1990s, prompted makers to invest in glass plants in Taiwan and Korea in 1998 and 1999.

A glut followed. And by October 2000, prices were in relative freefall. Prices on 15-inch flat panels dropped $200 in six weeks. Major manufacturers, such as ViewSonic and NEC, were selling them for as low as $699.

The slide continued through 2001. During various times of the year, 15-inch flat panels, the most common size, sold for $250 to $299, including rebates. Excess supplies of glass were forcing manufacturers to sell their products, at times, to monitor makers at $5 to $30 below cost, Alexander said.

The low point came in August 2001. Since then, rising demand has allowed glassmakers to sell their products again at cost or above, Alexander said. Monitor manufacturers have also enjoyed declining prices on other components, which gives them some breathing room.

Declining prices, though, drove sales up. Other factors, of course, also helped. Flat panels take up far less space than standard cathode-ray tube monitors and are aesthetically more appealing. They also consume less energy.

"The California energy crisis, whether real or manufactured, had a tremendous impact on LCDs. I received lots of calls from government agencies asking about them," said Alexander, who added that the energy savings "for a large corporate account makes a significant difference."

Although supply still outstrips demand, the LCD glut is expected to begin to dry up and prices are likely to rise. Unlike other PC products, which only go down in price, flat panel prices have jumped occasionally in the past. "LCD is one of the few (markets) where things have actually gone up in price," said Bob O"Donnell, an analyst with IDC.

Driving the demand are notebooks, which are becoming a larger percentage of the overall PC market. Consumer electronics devices that use LCD screens, such as cell phones and handhelds, use small screens and thus haven"t affected supply very much.

Another consumer electronics product category that may affect supply in the future is televisions with LCDs. Berkoff predicts this market will reach seven million units annually by 2005.

will not be able to supply LCD glass substrate until February or March, according to reports from Asian newspapers and analysts. The company"s customers include LCD producers Fujitsu, Samsung Electronics, International Display Technology, Chi Mei Optoeletronics and HannStar Display.

At the same time, other variables exist. An expansion of LCD manufacturing facilities in Korea from Sharp, Samsung and LG Philips means that more supply is on the horizon. And like in 2000, an influx of products could depress prices. (Samsung and other LCD panel manufacturers take glass and other components and manufacture the LCD panel. The panels then get shipped to notebook or monitor makers, which can be sister subsidiaries and which incorporate the LCD panel into monitors).

LCD manufacturers are working on other types of display technology, such as organic light-emitting diode displays. But it will be at least 10 years before any of them can replace LCDs.

(2 November, 2017) – A major decrease in manufacturing cost gap between organic light-emitting diode (OLED) display and liquid crystal display (LCD) panel is expected to support the expansion of OLED TVs, according to new analysis from

analysis estimates that the total manufacturing cost of a 55-inch OLED ultra-high definition (UHD) TV panel -- at the larger end for OLED TVs -- stood at $582 per unit in the second quarter of 2017, a 55 percent drop from when it was first introduced in the first quarter of 2015. The cost is expected to decline further to $242 by the first quarter of 2021, IHS Markit said.

The manufacturing cost of a 55-inch OLED UHD TV panel has narrowed to 2.5 times that of an LCD TV panel with the same specifications, compared to 4.3 times back in the first quarter of 2015.

“Historically, a new technology takes off when the cost gap between a dominant technology and a new technology gets narrower,” said Jimmy Kim, principal analyst for display materials at IHS Markit. “The narrower gap in the manufacturing cost between the OLED and LCD panel will help the expansion of OLED TVs.”

However, it is not just the material that determines the cost gap. In fact, when the 55-inch UHD OLED TV panel costs were 2.5 times more than LCD TV panel, the gap in the material costs was just 1.7 times. Factors other than direct material costs, such as production yield, utilization rate, depreciation expenses and substrate size, do actually matter, IHS Markit said.

The total manufacturing cost difference will be reduced to 1.8 times from the current 2.5 times, when the yield is increased to a level similar to that of LCD panels. “However, due to the depreciation cost of OLED, there are limitations in cost reduction from just improving yield,” Kim said. “When the depreciation is completed, a 31 percent reduction in cost can be expected from now.”

by IHS Markit provides more detailed cost analysis of OLED panels, including details of boards, arrays, luminescent materials, encapsulants and direct materials such as driver ICs. The report also covers overheads such as occupancy rate, selling, general and depreciation costs. In addition, this report analyzes OLED panels in a wide range of sizes and applications.

LCD TV panel prices have stopped falling after sliding below suppliers" cash-cost levels, according to industry sources. Additionally, aggressive production cuts by panel makers also have helped bring a stop to falling prices.

According to Pan Tai-chi, general manager of the TV Business Center of Innolux, TV panel inventories at most TV vendors and channel operators have bottomed out, and correspondent TV panel prices have risen since the second half of October.

Sales dynamics for TVs and monitors with high CP (cost-performance) ratios have started gaining momentum recently as current panel prices have made high CP display products more affordable, Pan said.

It is worth observing whether the sales of consumer electronics products during the forthcoming year-end shopping season in China, the US and Europe are robust enough to stir up panel demand in the first quarter of 2023, Pan commented.

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VISLCD has been engaged in LCD production and sales for 9 years, and we have met many customers who shared with us that they had encountered unreliable LCD suppliers.

For example, the answer is not what you asked for, the LCD product cannot be delivered on time, the price of the LCD suddenly increases, the LCD module suddenly breaks down during the use of the product, or even the LCD is discontinued after less than 1 year of delivery…etc. In addition, there are many customers who are not sure what type of LCD supplier they are looking for.

In view of all the above, VISLCD has written this article to share knowledge about LCD suppliers and other issues related to LCD. We believe it will be helpful to LCD customers.

To understand LCD suppliers, we first need to know what kinds of LCD suppliers are available. Then LCD customers can find the right supplier based on information such as their product  applications, LCD requirements and forecast volume.

LCD original manufacturer refers to the original manufacturer of LCD panel. Originated from the USA in the 1960’s, after more than 50 years of development, the manufacturers are now mainly located in China mainland, Korea and Taiwan. Among them, the Chinese manufacturers in recent years rely on the rapid scale, technology development and price advantage, has gradually occupied the main market share.

The video below is an official video presentation of the BOE display factory and Century Display (CTC), which will give you a more visual understanding of the original LCD manufacturer.

The 5.1 generation TFT-LCD line of Century Display in Shenzhen, China, for example, has been put into operation since 2008 with a cumulative fixed investment of more than $4 billion, and the cost of water, electricity, employee wages and equipment depreciation is as high as $0.5~100 million/month. The monthly production capacity is about 100,000 sheets ( 1300*1200mm/sheet). If all of them are used to produce 7-inch LCD panels, then the monthly shipment volume is up to 9,000,000 pcs. Therefore, a very large monthly shipment volume is required to meet the normal operation of the factory.

This is only the 5.1 generation TFT-LCD line, if it is 8.5 generation line or even 10 generation line or more, then the cost and shipment volume may be several times or even ten times more. It should be noted that the number of generations of LCD lines does not mean that the technology is high or low. The higher the generation, then the larger the size of the LCD can be put into production, of course, the greater the volume of shipments and investment amount.

LCD original manufacturers generally provide mainly LCD panels, but also provide COG (LCD + IC), FOG (LCD + IC + FPCA cable) and other kinds of LCD semi-finished products. Also includes a small amount of the original LCD module. But the original LCD factory will only deal with the famous brand companies directly (such as Apple, Dell, Xiaomi, etc.), or through agents to ship. And the MOQ quantity requirement is very high (generally 1,000,000 pcs/month or more), the unit price of original LCD module is also high and the degree of customization is low.

LCD original manufacturers usually have an order MOQ requirement for their agents, which translates into an LCD unit quantity of no less than 100,000pcs/month. When the LCD demand is high, this will not be a problem; but when the market is low, the agent must buy the agreed MOQ quantity of LCD from the original LCD manufacturer even if there is no customer demand for the time being. So when the low season, if your order quantity is large enough, then you may get a very good LCD panel price from the LCD agent, which may even be lower than the agent’s purchase price.

LCD module manufacturers is to purchase LCD semi-finished products (such as LCD panel, COG or FOG) from LCD agents, then purchase ICs from IC agents, produce or purchase backlight, FPCA cable and touch screen components, and then integrate all the above components into LCD module or touch LCD module. LCD module factories vary in size from tens of millions of pcs to hundreds of thousands of pcs shipped per month.

The production mode of medium and large size module factories (15.6 inches or more) and small and medium size module factories (0.X~10.1 inches) are different.

Medium and large size module factory generally get the semi-finished products are FOG LCD (also known as open cell LCD) from the original LCD manufacturers or LCD agents, and then add the backlight assembly into the finished LCD module. The advantage of doing so is that the quality is relatively stable, but the degree of customization will be much lower. Because FOG LCD already includes FPCA cable, generally speaking, the only thing that can be customized is the brightness of the backlight and the touch panel and cover glass (if needed). The rest are difficult to change, unless the customer’s LCD demand is very large.

The small and medium size module factory after years of mature development of the industry, the degree of customization will be much more flexible. The semi-finished products are mainly LCD panels, which means that the backlight size, backlight brightness, FPCA cable design, shape and PIN number, as well as the touch panel and cover glass can all be customized according to the customer’s requirements. But the MOQ requirement is higher for the backlight size. Other parts of the customization generally require LCD MOQ of at least 2,000~5,000 pcs, which varies depending on the LCD size.

Since LCD module manufactures vary in size and quality control(especially small and medium size LCD module factories), and most of the components are sourced, the selection of module factories is particularly important if customers want to buy LCDs with good quality and competitive prices.

For example, if the factory’s customers are mostly low-cost products or repaired product manufacturers, then it can be assumed that the quality of his products is not too good, LCD panels and some other components may be B-grade products, not A, can only meet short-term use.

This is essential to ensure supply. In case of supply shortage, many module factories with insufficient upstream channels sometimes cannot even start production. Because they can not buy raw materials such as LCD panels and ICs.

As the name implies, trading companies do not have their own factories, but directly sell finished LCD products from LCD resellers or LCD modules from module manufacturers. Generally speaking, the LCD prices of trading companies are relatively high and the quality and reliability are a little weaker. However, there is no shortage of good trading companies with good quality management teams and good upstream channel resources. The biggest advantage of trading companies is their flexibility, which can meet the diversified needs of customers.

2) Shenzhen has 3 types of buildings related to lcd (including other electronic products): office buildings, factories and markets. Almost all LCD panel and IC agents are located in various office buildings in Shenzhen, while component factories such as FPCA, Touch panel and backlight are located in various industrial parks in the suburbs. It is possible to find the right components and develop new products in the shortest time. Of course, there is also the famous Huaqiang bei(north) Electronic Market, a very complex place.

VISLCD was a trading company in the early days. But after nearly 9 years of development, it has developed into a combination of LCD module factory and LCD agent. The company is located in LCD base Shenzhen, China and operates in both Hong Kong and Shenzhen. We have our own module factory and have direct relationship with Century Display, LG, HKC and other LCD original manufacturers. Our main employees are also from these LCD manufacturers. We also accept all kinds of customized LCD business. Therefore, VISLCD is one of the best choices for medium-sized customers in terms of quality stability, semi-finished parts supply and customization.

Liquid-crystal-display televisions (LCD TVs) are television sets that use liquid-crystal displays to produce images. They are, by far, the most widely produced and sold television display type. LCD TVs are thin and light, but have some disadvantages compared to other display types such as high power consumption, poorer contrast ratio, and inferior color gamut.

LCD TVs rose in popularity in the early years of the 21st century, surpassing sales of cathode ray tube televisions worldwide in 2007.plasma display panels and rear-projection television.

Passive matrix LCDs first became common as portable computer displays in the 1980s, competing for market share with plasma displays. The LCDs had very slow refresh rates that blurred the screen even with scrolling text, but their light weight and low cost were major benefits. Screens using reflective LCDs required no internal light source, making them particularly well suited to laptop computers. Refresh rates of early devices were too slow to be useful for television.

Portable televisions were a target application for LCDs. LCDs consumed far less battery power than even the miniature tubes used in portable televisions of the era. In 1980, Hattori Seiko"s R&D group began development on color LCD pocket televisions. In 1982, Seiko Epson released the first LCD television, the Epson TV Watch, a small wrist-worn active-matrix LCD television. Sharp Corporation introduced the dot matrix TN-LCD in 1983, and Casio introduced its TV-10 portable TV.Citizen Watch introduced the Citizen Pocket TV, a 2.7-inch color LCD TV, with the first commercial TFT LCD display.

Throughout this period, screen sizes over 30" were rare as these formats would start to appear blocky at normal seating distances when viewed on larger screens. LCD projection systems were generally limited to situations where the image had to be viewed by a larger audience. At the same time, plasma displays could easily offer the performance needed to make a high quality display, but suffered from low brightness and very high power consumption. Still, some experimentation with LCD televisions took place during this period. In 1988, Sharp introduced a 14-inch active-matrix full-color full-motion TFT-LCD. These were offered primarily as high-end items, and were not aimed at the general market. This led to Japan launching an LCD industry, which developed larger-size LCDs, including TFT computer monitors and LCD televisions. Epson developed the 3LCD projection technology in the 1980s, and licensed it for use in projectors in 1988. Epson"s VPJ-700, released in January 1989, was the world"s first compact, full-color LCD projector.

In 2006, LCD prices started to fall rapidly and their screen sizes increased, although plasma televisions maintained a slight edge in picture quality and a price advantage for sets at the critical 42" size and larger. By late 2006, several vendors were offering 42" LCDs, albeit at a premium price, encroaching upon plasma"s only stronghold. More decisively, LCDs offered higher resolutions and true 1080p support, while plasmas were stuck at 720p, which made up for the price difference.

Predictions that prices for LCDs would rapidly drop through 2007 led to a "wait and see" attitude in the market, and sales of all large-screen televisions stagnated while customers watched to see if this would happen.Christmas sales season.

When the sales figures for the 2007 Christmas season were finally tallied, analysts were surprised to find that not only had LCD outsold plasma, but CRTs as well, during the same period.Pioneer Electronics was ending production of the plasma screens was widely considered the tipping point in that technology"s history as well.

In spite of LCD"s dominance of the television field, other technologies continued to be developed to address its shortcomings. Whereas LCDs produce an image by selectively blocking a backlight, organic LED, microLED, field-emission display and surface-conduction electron-emitter display technologies all produce an illuminated image directly. In comparison to LCDs all of these technologies offer better viewing angles, much higher brightness and contrast ratio (as much as 5,000,000:1), and better color saturation and accuracy. They also use less power, and in theory they are less complex and less expensive to build.

The company decided to stop producing low-margin LCD panels for the domestic TV market to overcome deteriorating display industry conditions. Its Chinese LCD plant also decided to convert some of its TV panel lines to IT devices. LG Display plans to focus on organic light emitting diode (OLED) panels in the second half of this year.