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Touch screens are an emerging trend in retail stores as innovative technology that is being used to engage customers like never before. The experiences that customers are exposed to through the use of our interactive touch screen monitors is boosting engagement, sales and profitability. There are endless opportunities available for all types of retail stores, from grocery and clothing stores, to unique boutique stores, to incorporate touch screen monitors into their business. Read on to see how touch screen solutions can have a positive impact on your retail store.
Touch screens and touch screen kiosks can be used for so many applications in a retail environment, you are only limited by your imagination. Many touch screen solutions offer benefits for both staff and customers alike;
Grabbing attention – Grab your customer’s attention with engaging content to draw them deeper into your retail offering. Increasing customer engagement leads to increased customer satisfaction, that in turn leads to increased sales and repeat business.
Customer Service support – Touch screen kiosks can act as an additional Customer Service resource. Catalogues, product information, pricing schedules and FAQ information can be easily displayed allowing customers to access all this information and more at their fingertips. The added benefit of allowing customers to find answers to their own questions, is that it frees up staff time.
Opportunity to stand out from the crowd – Boost your own brand messaging through interactive touch screen solutions and provide a modern experience like no other. It can be seen as fun to use an interactive touch screen monitor as part of your in-store shopping experience and may just be the edge over your competitors that you need to close the sale.
Increasing sales – Engaging signage is a great sales tool to inform customers about other products they may be interested in. It only takes a few seconds to spark a customer’s interest and with the right approach, the initial interest could be converted into an impulse purchase right then and there.
Self-service – Self-service touch screen kiosk solutions have been shown to increase customer spending by allowing users to browse available products, choose their own preferred optional extras and see promotional material introducing them to new products. Self-service touch screen kiosks also reduce wait times through automated processes which in turn frees up staff time to focus on other Customer Service tasks.
Self-payment – Payment terminals can easily be added to most touch screen kiosks to allow customers to pay for their purchases themselves. This gives them the extra satisfaction of a ‘do-it-yourself’ experience, which leads to improved customer satisfaction.
Receiving feedback – Touch screen monitors can be used to seek customer feedback at the end of their experience. Questions like these all assist in continuing to help you improve your retail business. Did you enjoy your recent shopping experience? What, if anything could be done to improve it?
Collecting personal data – Touch screens can be used to promote competitions where users need to provide you with their name, email address and phone number. This in turn helps to build your database giving you the opportunity to reach more customers with the latest news and promotions through regular newsletters.
Save on printing costs – Information can be quickly and easily updated when using a digital solution which saves on printing costs whenever a product is updated or there is a price change. It’s a much more environmentally friendly option too.
Save on stock in-store – Touch screen solutions allow for endless aisle shopping experiences. This is where you can keep a sample of products in-store for a user to see, touch and try on, and once they have made their decision to buy, it can be conveniently purchased and delivered directly to their home. This means your retail store can have a smaller footprint, whilst still offering a large range of products.
Our touch screen and touch screen kiosks offer many features, and have the opportunity to add a range of peripherals to create the right touch screen solution for your retail business. We’re also proud to say that our product range is Australian designed, manufactured and supported so we are always here to support your Customer Service needs. Some of the best features of our product range include;
If we have sparked your interest in a touch screen solution for your retail business, read this article on why commercial touch screens are better for business or how to reach a wider audience using touch screen kiosks to learn even more.
There are endless opportunities available to engage with your customers via a touch screen solution, you are only limited by your imagination. When the benefits available for your staff, your customers and the profitability of your business, touch screen solutions really are worth the investment.
For ideas on how our interactive touch screen monitors make an impact on your growing retail business, from brand messaging to increasing sales, talk to our experienced sales team today on 1300 557 219 or email [email protected]
There has been a lot of focus in the retail industry lately on finding new ways to connect with consumers in-store and differentiate the brick-and-mortar experience from ecommerce.
One way retailers have incorporated the digital experience into brick-and-mortar stores is through digital signage. Digital signage is exactly what it sounds like: signs and screens you can use throughout your retail store that display ads, videos, traditional store signage, or any other message you want to relay to customers.
Digital signage–display screens that convey a message–can be found at airports, restaurants, transit stations, retail stores, and on city streets. The message can be in the form of video, static image, text, interactive touch screens, or even live TV.
In a retail environment, digital signage is instrumental to marketing the store—you can highlight new product releases, run an ad, promote a discount, or simply tell your brand’s story. The possibilities are limitless.
In a world where customers are used to scrolling through hundreds of pieces of content online in an hour, digital signage allows retailers to replicate those fresh experiences in the physical world. Imagine being able to change your message in a matter of seconds, rather than weeks. This means you can deliver specific calls to action which can be as simple as buy now, use this discount or promotional code.
With digital signage, you can create powerful and engaging displays that attract window shoppers. You can take it up a notch by creating displays that move, like a video. Interactive signs pique a shopper’s interest, encouraging them to walk in and check out your store.
Shopify comes with built-in tools to bring more online shoppers to your store. Manage your Google Merchant Center listing without leaving your point of sale, show each product’s availability across all store locations, offer in-store pickup, and more.
Even if you plaster your store with signage that talks about your brand, you only have so much space. Digital signage removes that limitation—you can tell your story the way you want.
Retailers like Toms and Ben & Jerry’s are known more for their brands than their products. It’s the story that draws customers in and keeps them coming back. Digital signage frees up the square footage to tell that story right in your store, and offers you a high-tech, visual way to relay your brand story to shoppers.
One effective way to use digital signage is to display information on your top-selling products. Right from product material details to comparisons with other products, these displays can help your customer make an informed buying decision and free up sales associates’ time.
Speaking of productive time usage, consider programming your digital displays to share promotions, complementary products, add-ons and extra packages. Automated digital stations can help you grow your revenue beyond what the sales associates are already doing.