touch screen monitors in brick and mortaar storess brands
With the convenience that comes from the small size of phones and tablets, brands are appealing to consumers by integrating the familiar features of these devices into in-store displays. Generally, these touchscreen surfaces take the form of a wall installation or a table fixture, which make it possible for consumers to find out more a product or even customize their experience with it.
Select Neiman Marcus locations across the United States now feature touchscreen tables and digital mirrors that help consumers compile wish lists and browse store inventory. While this kind of technology lends itself naturally to the fashion industry in particular, it is also being used to sell everything from detergent to groceries and cars.
Today’s consumers overwhelmingly expect a highly connected, interactive, and personalized shopping experience, which is the major reason why more and more stores are integrating touch screen retail displays in their stores. It’s not just a
trend too. There are tangible results from doing this that retail businesses can count on. Touch screen retail displays compel customers, garner brand loyalty, and ultimately increase revenue.
In short, digital kiosks enhance the overall shopping experience like few other things can. Not only are they the way of the future, they provide a slew of useful tools and features that will allow you to optimize your retail store.
Pretty much all retailers have come around to the fact that going digital is a must these days. But a whole lot less retailers have come around to the idea that
Think about it. What kind of brand interaction is more meaningful and lasting? A dull static poster showcasing one of your brand new products? Or a virtual 360-degree demo of, say, a new sneaker line your brand just released? The answer should be obvious.
Perhaps the most obvious use of touch screen displays in the retail sector is to streamline payments at the point-of-purchase. Digital kiosks allow shoppers to quickly and securely complete the checkout process with a variety of payment methods, including
Point-of-purchase touch screen kiosks also offer a great opportunity to upsell, inform customers of future promotions, and ask for in-store feedback about their overall shopping experience.
Put simply, smart inventory management systems can automatically take stock of your inventory, eliminating the hours your staff currently spends in the storeroom counting items and streamlining the process. When paired with a
This entails displaying your social media feeds on screens, broadcasting promotional campaigns that create social media buzz, and featuring favorable tweets or posts from customers that highlight how awesome your products are for all to see. Also, incorporating
Allowing shoppers to subscribe to loyalty programs, reward schemes, and email lists where they can receive special offers is the perfect way to build a dedicated customer base, which will inevitably lead to better sales numbers. Millennials especially
So make sure your digital kiosks successfully market loyalty programs in a way that incentivizes shoppers to take part, while also making it super easy for them to sign up using your touch screen displays.
In-store digital signage offers a valuable platform to extend your branding. When done right, it gives customers a deeper look at what your brand stands for. Things like interesting videos that detail your brand’s story, highlights of work your
brand has done for the community, or encouraging shoppers to donate to charitable causes when checking out on your digital kiosks are all great ways to better your brand’s overall image.
Update: With the release of our new TelemetryOS we are now recommending TelemetryOS devices as the primary choice for new digital signage deployments.
TelemetryOS is our proprietary operating system and the TelemetryTV media player is a secured, optimized and customized platform. TelemetryOS is easy to use, manage, and scale. This will be our primary platform going forward and will receive the most features and attention.
With TelemetryOS we have taken all of the best features from Chrome, Android, Windows and Linux and combined them into one digital signage platform. We believe TelemetryOS will be the most sophisticated digital signage platform on the market.
To stay relevant in today’s competitive brick and mortar environment and compete against digital sales, it’s crucial to create a positive in-store experience that incentivizes customers to keep coming back. Thus, the need for point of sale touch screen monitors in retail to inform, entertain, educate, and influence is more crucial than ever to cultivate customer loyalty and create a positive and memorable in-store experience.
Digital signage can serve a multitude of purposes in retail environments. Overhead large displays can be used to inform or direct consumers, whereas point of sale touch screen monitor are proven to increase sales and make the in-store experience superior to shopping online. Retail touch screen monitors can also be utilized to customize experiences towards a customer’s unique and specialized needs, creating a personalized experience that makes their shopping easier and more efficient.
We’ve worked with a multitude of clients to achieve their goals while improving and enhancing their brick and mortar experiences for their customers. Whether it’s a consumer-facing display to verify purchases, pricing, or signature capture or a POP display to educate customers within the aisle end cap, or specialty selection, we have the retail touch screens and expertise to provide the right POStouch screen monitor system for any retail need.
Science fiction has always served as a window into a potential future, namely in the way of technology. But what was once regulated to episodes of Star Trek is quickly becoming the stuff of reality. Many fixtures of these kinds of shows and books have begun to inspire real-life counterparts, including - but not limited to - touchscreen technology.
One only has to look at how far cell phones have come since their inception. Physical keyboards, like those from BlackBerry, gave people about as much of a solution as is possible for those who found themselves doing more on the devices as they became more advanced. Where tactile options came up short, touchscreens graciously stepped up to bat, providing a much fuller experience. This kind of functionality then spread to tablets, which are considered by many to be rivals of laptops and even standard PCs.
While there are still some things that are best done on a desktop computer, that does not change the fact that many users find themselves longing for the same abilities on their PCs afforded by many of their mobile devices. This is what helped breed the touchscreen monitor market, which has many viable options for people seeking the best of both worlds. With stronger computing power and a finer ability to control actions occurring in the screen, users can get more work done in new and exciting ways.
Traditionally, computer mice are what have allowed us to "touch" in a virtual context, but touchscreen monitors are changing all that. It might be said that the reason that mice were used in the first place was because the technology had not evolved to a responsive enough level to enable that natural solution. Now that people have the touchscreen technology, they want it everywhere.
If one thing is for certain, it is that the burgeoning adoption of touchscreen technology is no fad. Proliferation has already come too far to turn back now, and computer manufacturers are taking notice. Everyone is trying to get a piece of the action, including ELO Touch Solutions, Laiputuo Electronics, Planar, HP, 3M, Touch Systems, ViewSonic, Dell and ACER as well. Getting into the touchscreen monitor game is a no-brainer for the companies involved in this generation of computing. With so many different applications made for touchscreen monitors, options exist for all sorts of interested parties.
Touchscreen monitors are becoming the new standard in both private and enterprise settings. Here are some of the ways they can be leveraged effectively for business: touchscreen monitors for workstations, touchscreen monitors for hospitals, and touchscreen monitors for POS systems.
Newegg offers a large selection of touchscreen monitors which vary according to the type from 5-wire Resistive touchscreen monitors, and Accu Touch touchscreen monitors, to Capacitive touchscreen monitors, and more. Newegg’s wide selections will definitely meet your needs.
7 inch monitor with wide screen aspect ratio Whether you"re shooting still or video with your DSLR, sometimes you need a bigger screen than the tiny monitor built into your camera. The 7 inch screen gives directors and camera men a larger view...
Could interactive digital signage be the solution you need to connect with customers and increase sales? Today’s consumers enjoy using screens. Some shoppers have their mobile device in their hand the entire time in a store. Whether they’re checking text messages or doing product research as they browse, every moment they’re looking at their screen is a moment they’re not focused on your products.
What if you could give customers another screen to look at? What if your own small form touch display could grab their attention and draw them deeper into the retail experience?
As brick-and-mortar stores lose sales to online businesses, eCommerce websites continue improving the buying experience. These businesses engage customers with product recommendations and information to push them towards adding more to their carts and completing purchases. While today’s shoppers may crave more interaction, they may be more comfortable engaging with a screen than a person. A new generation of interactive digital signage available from firms like Promotion Technology Group allows your store to build on the value of a physical location while adding digital interactions that customers look for.
The possibilities of interactive digital signage are countless and only limited by your imagination. This is an opportunity to take what’s enjoyable about in-person shopping and
Consumer attention is in limited supply. With a world of information available at our fingertips, how can stores compete? Displays that play music, scroll photos, or even play video can capture the attention of passersby. Screens installed on a shelf can offer store information, feature products and sales, or just provide entertainment. Interactive digital signage can deepen the customer experience and hold the shopper’s attention. They also offer an opportunity for
Interactive digital signage is a fantastic way to draw attention to a new product offered in the store. Some shoppers are becoming immune to signs and advertising, but a looping video can grab their attention and introduce them to something new. Video on a shelf-mounted screen can tell a story, explain product benefits, or just be fun to watch, all without eating up valuable floor space.
Think about the last purchase you made. Whether it was in store or online, did you use your phone or laptop to do research first? It’s not uncommon to see folks pull out their mobile device to check reviews and such before deciding to buy. What if you provided that service right in the store?
Customers should have fun while shopping. There are many games that are well-suited for quick play right in the aisle. Developers can also create a game customized to your product line and brand, reinforcing your store’s identity. For example, Target partnered with Google to create a branded game called Bullseye"s Playground, featuring Target"s bull terrier mascot.
Consumers who are used to eCommerce may lose patience if they need to wander around looking for what they need. A small form touch display right on the shelf could help them find what they’re looking for, discovering exactly where it’s in the store (aisle, shelf, etc.). Furthermore, this is a new level of customer service that doesn’t require any additional staff.
As Amazon’s popularity has shown, consumers enjoy the convenience of their items being shipped directly to their homes, and in short order to boot. With interactive digital signage, a customer can order and pay directly from a screen without tying up employee resources.
Retailers no longer need to be limited by the amount of shelf space available as interactive digital signage can create an endless aisle experience. Stores can show their in-stock inventory that isn’t on shelves, products that can be shipped, and even special-order products available from suppliers. Instead of shoppers pulling out their phone to find precisely what they’re looking for – or worse, leaving the store in frustration – they can find information right in the store.
It used to be the work of sales associates to recommend products to shoppers based on their needs, but you might not have enough staff to fill this role. Interactive digital signage can be programmed to make suggestions based on customer feedback. Chances are you’ve seen “Customers also bought…” or “You might also be interested in…” messaging while shopping on websites, and digital signage acts in a similar manner.
For even more options, retailers can go beyond the small form touch display to larger format digital signage, kiosks, and retail displays. Screens can be customized for any retail niche and purpose.
With all the possibilities, it can be challenging to know where to begin. You need a partner to help you understand the potential of interactive digital signage and find the best hardware and software solutions to fit your needs.PTG can help you sort out all the details and help with installation, training, maintenance, and upgrades. When you’re ready to join the retail digital revolution, we’re here to help.
In the modern world the shopping experience is completely different to what it was years ago! With most commercial trade happening online retailers are now feeling the pressure of offering consumers a method of easy and convenient shopping.
This can be achieved with commercial touch screen displays, providing an easy, interactive and bespoke shopping experience in store. These displays can help improve a customer’s experience with your brand. The modern customer is actively looking to engage and educate themselves about your brand, product or service. Embracing a Touch Screen will help it succeed, but it also needs to work financially for the retailer. To do this the Touch Screen content needs to be created with the end user in mind.
Advertising your product in a more depth manner than ever before is now possible, you can show videos with your product in use (e.g. a catwalk video), present specifications (e.g. a games console), show galleries full of images (e.g. a holiday destination) and even display social media feeds of people discussing your product (e.g. a Twitter feed of mentions for trainers).
Touch Screens are also beneficial as they allow you to offer targeted promotions to those who visit in store. Offering incentives to customers to not go online is a great way to increase brand loyalty. A payment system is also a great use of your Touch Screen. No additional hardware is needed if you allow for customers to pay for their goods and services using the screen and their card using an online payment system.
For large retail locations the screen can also double as a wayfinding tool. Guiding customers to exactly where they want to go exponentially increases their experience in your store and thus increasing the chance of them making a purchase. Getting customer feedback is a great way to inform your future business decisions. By asking customers to complete short surveys on a Touch Screen in store you can get instant feedback on customers’ experiences.
The whole world is now touch screen orientated making it more and more important that your brand evolves with society to adapt to this new way of shopping. By choosing to install a Touch Screen kiosk, a store is making a real statement about improving their customer’s experience within their shop. Offering this highly sensory experience will leave a lasting impression with your customer and will keep them coming back again and again.
There has been a lot of focus in the retail industry lately on finding new ways to connect with consumers in-store and differentiate the brick-and-mortar experience from ecommerce.
One way retailers have incorporated the digital experience into brick-and-mortar stores is through digital signage. Digital signage is exactly what it sounds like: signs and screens you can use throughout your retail store that display ads, videos, traditional store signage, or any other message you want to relay to customers.
Digital signage–display screens that convey a message–can be found at airports, restaurants, transit stations, retail stores, and on city streets. The message can be in the form of video, static image, text, interactive touch screens, or even live TV.
In a retail environment, digital signage is instrumental to marketing the store—you can highlight new product releases, run an ad, promote a discount, or simply tell your brand’s story. The possibilities are limitless.
In a world where customers are used to scrolling through hundreds of pieces of content online in an hour, digital signage allows retailers to replicate those fresh experiences in the physical world. Imagine being able to change your message in a matter of seconds, rather than weeks. This means you can deliver specific calls to action which can be as simple as buy now, use this discount or promotional code.
With digital signage, you can create powerful and engaging displays that attract window shoppers. You can take it up a notch by creating displays that move, like a video. Interactive signs pique a shopper’s interest, encouraging them to walk in and check out your store.
Shopify comes with built-in tools to bring more online shoppers to your store. Manage your Google Merchant Center listing without leaving your point of sale, show each product’s availability across all store locations, offer in-store pickup, and more.
Even if you plaster your store with signage that talks about your brand, you only have so much space. Digital signage removes that limitation—you can tell your story the way you want.
Retailers like Toms and Ben & Jerry’s are known more for their brands than their products. It’s the story that draws customers in and keeps them coming back. Digital signage frees up the square footage to tell that story right in your store, and offers you a high-tech, visual way to relay your brand story to shoppers.
One effective way to use digital signage is to display information on your top-selling products. Right from product material details to comparisons with other products, these displays can help your customer make an informed buying decision and free up sales associates’ time.
Speaking of productive time usage, consider programming your digital displays to share promotions, complementary products, add-ons and extra packages. Automated digital stations can help you grow your revenue beyond what the sales associates are already doing.