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The most significant increase in casting this year was a surge in spots featuring actors and actresses, musicians, and other public figures, featured in 65 percent of Super Bowl LIV ads compared to just 36 percent of spots last year.

Then, Google shows photos taken with its Real Tone feature, which uses computational photography technology to properly expose photos of people with varying skin tones. The photos are gorgeous, displayed while Lizzo sings an unreleased track.

Ultimately, Jost and Johansson decide that mind-reading devices would ultimately be bad, but… I guess the point of the commercial is to entertain, not to explain what the product does? Jost does successfully ask his smart device to turn on the TV, though, which does display some of Alexa’s less-terrifying skills. It’s because it’s like she can read your mind, she doesn’t actually read your mind … right?

That"s because the ad, scheduled to run during the second quarter — and the fourth commercial break of the Super Bowl game Sunday on Fox — will feature four screens within one screen telling four different stories.

YouTube reported overall viewing of Super Bowl ads during the game increased by about 30% over 2019 levels. On TV screens, viewing of ads rose 70%, a reflection of the fact that an increasing number of viewers tune in via connected devices or smart TVs, which offer access to the YouTube streaming app.

Game Week lifts or more of the same? Omnichannel marketing platform Zeta Global took the long view and found that awareness for crypto and NFTs was up week over week by 67.6% and 101%, respectively. It suggests not only that the public is interested, but that they are making some distinctions between two areas in the combined blockchain arena.

Electric vehicle start-up Polestar, which is expected to go public this year, used its first-ever Super Bowl ad to indirectly take shots at its competitors, including

The film, due out in June, takes place four years after "Jurassic World: Fallen Kingdom," in which audiences saw genetically enhanced dinosaurs let loose into the public after a botched auction.

Top brand mentioned around the Super Bowl: Coinbase. Using the search query of “Super Bowl”, “#Superbowl”, “the big game” or “#SuperBowlLVI” on Twitter between February 1-13, Coinbase garnered the most tweets (33,663) and engagements (267,126). Source: Sprout Social.

Many Super Bowl advertisements have become iconic and well known because of their quality, unpredictability, humor, and use of special effects. In recent years, advertisers have also attempted to stand out from others by producing ads with cinematographic qualities, and ads that channel emotions and real-world issues.David Letterman and Oprah Winfrey—whom Letterman had conflicts with following a joke directed at her during the 67th Academy Awards, and a 2010 sequel that also included Jay Leno (who was slated to return to its competitor, publicized conflict between NBC and Conan O"Brien).

Among the most prominent of campaigns during early Super Bowl games were those of Master Lock. In 1965, the company had first run a television commercial demonstrating the strength of its padlocks, by having a person shoot it with a handgun in a failed attempt to breach it. The campaign was pulled after the company"s advertising director, Edson F. Allen realized the stunt could be imitated by those who were unsure of the commercial"s authenticity. By the 1970s, Allen discussed the possibility of reviving the concept but using a rifle rather than a handgun to make it harder to imitate. The resulting commercial would premiere in 1974 during Super Bowl VIII; despite concerns by the staff of Master Lock and their agency, Campbell Mithun, over the content of the ad, the commercial was well received by the general public.

Despite their aspirations and the boosts in traffic they received from the ads, all of the publicly held companies which advertised saw their stocks slump after the game as the dot-com bubble began to rapidly deflate. Some of the companies that advertised during the game—including Epidemic Marketing and Pets.com, had become defunct by the end of the year, and at Super Bowl XXXV, only three dot-com companies—E-Trade, HotJobs, and Monster.com—advertised during the game.

In contrast, Coinbase aired an unusual 60-second ad consisting only of a QR code bouncing across a black, screensaver-like screen. When scanned, the code redirected users to a web page advertising a promotion and giveaway for new customers. Coinbase"s website promptly crashed, having received 20 million hits within a minute.Meta, which posted their own, similar ad on social media to advertise a streaming Foo Fighters concert after the game.

Several notable local ads were broadcast during Super Bowl XLVIII in 2014. The Utah Department of Transportation used the game to broadcast a public service announcement on seat belt usage for its Zero Fatalities campaign, which featured a depiction of a child who had died in a rollover crash because he did not use a seat belt.Savannah, Georgia, local personal injury lawyer Jamie Casino broadcast a two-minute-long advertisement on WTGS, which featured a thriller-styled retelling of how he stopped representing "cold-hearted villains" to avenge the 2012 Labor Day shooting death of his brother Michael Biancosino, and Emily Pickels, after a subsequent statement by former police chief Willie Lovett who claimed that there were "no innocent victims," culminating with Casino digging through a grave with a sledgehammer.Tribune Broadcasting used local time on the Fox affiliates it owned to air an extended promo for WGN America.

The then-unseen ad drew criticism from some women"s rights groups, who asked CBS to pull the ad because they felt it would be divisive. Planned Parenthood released a video response of its own featuring fellow NFL player Sean James.abortion is illegal in the Philippines, critics felt that it was implausible that a doctor would recommend the procedure in the first place.PETA, MoveOn.org, and the United Church of Christ (which wanted to run an ad that was pro-same-sex marriage). However, CBS stated that "we have for some time moderated our approach to advocacy submissions after it became apparent that our stance did not reflect public sentiment or industry norms on the issue."

Avid Life was also accused of ambush marketing by critics, who argued that the company was intentionally submitting ads that would get rejected by broadcasters and receive free publicity from the ensuing controversy, thus removing the need to actually buy ad time during the game. However, the company denied these claims and indicated that it did have serious intentions to purchase ad time during the game if its commercials were accepted.

Animal rights activist organization People for the Ethical Treatment of Animals, known for its salacious and shocking publicity stunts, has routinely submitted Super Bowl ads that have been rejected. Most of the advertisements have been explicitly sexual in nature. In 2018, PETA submitted an advertisement referencing religion instead, with a priest (portrayed by James Cromwell) telling a meat industry executive that he could not be forgiven for the sins of what PETA claimed were deceptive advertisements, even if he confessed. NBC expressed willingness to air the 2018 advertisement on the condition that the organization would buy additional ads during the 2018 Winter Olympics, which would have doubled the price; PETA refused and accused the network of price gouging.Colin Kaepernick"s national anthem protests.

Chrysler"s Super Bowl XLVI ad "Halftime in America" was controversial due to its political overtones, especially as it came during the lead-up to the 2012 U.S. presidential election. Critics interpreted the ad as being in support of re-electing Barack Obama, suggesting that the metaphor of "halftime in America" symbolized the performance of Obama"s first four-year term as president going into his re-election campaign, and noting Obama had supported George W. Bush"s bailout of Chrysler whilst acting as a Democratic senator.John McCain during the 2008 campaign. Eastwood would later appear as a surprise guest at the 2012 Republican National Convention in support of nominee Mitt Romney, addressing an empty chair meant to represent Obama.

The ad was divisive, with users taking to Twitter under the hashtag "#SpeakAmerican" to discuss their views and opinions on its content: those against the ad argued that per the melting pot principle, Coca-Cola should not have used languages other than English, the most common language of the country, to promote its products to ethnic minorities, and former Republican Congressman Allen West stated that "If we cannot be proud enough as a country to sing "America the Beautiful" in English in a commercial during the Super Bowl, by a company as American as they come—doggone we are on the road to perdition." By contrast, others praised the ad for celebrating the diversity of the American people. Jill Filipovic noted that the company had been increasingly targeting minorities, such as Latino Americans (who are more likely to be heavy drinkers of soft drinks because of their low cost) and drew comparisons to the marketing of cigarettes to women, but that "before we applaud Coke"s advertising diversity, we should ask: do we really want Coke to diversify?"

Neither Nielsen nor Numeris (Canada"s main television ratings provider) calculate Canadian viewership of U.S. television channels, so it is unknown exactly how many Canadian viewers watched the game directly from Fox stations rather than CTV.CTV Two and TSN (which simulcast the game to increase the saturation of Bell-owned properties carrying it and offered an on-air sweepstakes as a publicity stunt to attract viewers), was down by 39% over Super Bowl 50.

Cordova, Randy (February 3, 2014). "Ariz. man wins $1M Doritos Super Bowl ad prize". The Arizona Republic. Archived from the original on March 2, 2015. Retrieved March 21, 2015.

Shea, Danny (January 28, 2010). "ManCrunch SuperBowl Ad REJECTED: Gay Dating Site Ad Denied By CBS (VIDEO)". Huffington Post. Archived from the original on January 9, 2014. Retrieved February 5, 2014.

3. More multi-screen engagement. Thanks to consumers’ propensity for multi-screen viewing, and their desire to engage and interact with others around shared experiences, brands will be omnipresent on small screens during the game—and more agile.