public display screens superbowl made in china
The show featured a section from The Red Detachment of Women, a doctrinaire ballet set in the 1930s and beloved by the founder of the People’s Republic of China, Mao Zedong, featuring young peasant women turned soldiers dressed in military jackets and shorts, bearing swords.
With the Colts and Saints set to do battle in Super Bowl XLIV, this seemed worth looking into as a public service. Could it be that some of those giant flat panel TV sets now finding their way into US living rooms are actually violating copyright law?
US Code Title 17, Chapter 1, Section 110 is called "Limitations on exclusive rights: exemption of certain performances and displays," and it lays out 12 of these exemptions to copyright restrictions. Are 55+ inch TVs mentioned specifically? They certainly are.
TV broadcasts and movie showings can only be displayed so long as "no such audiovisual device has a diagonal screen size greater than 55 inches, and any audio portion of the performance or display is communicated by means of a total of not more than 6 loudspeakers." So there it is in black and white—a ban on big TVs!
Sort of. While my friend was right about what"s contained in the law, it"s important to put the words in context. In this case, the context is exemption number five, which deals with TVs. The exemption opens by saying that turning on a TV set in one"s house does not incur any sort of "public performance" liability under copyright law. So long as you"re using a set that can reasonably be described as "a single receiving apparatus of a kind commonly used in private homes," you"re in the clear. Advertisement
(Okay, not completely. You cannot make a "direct charge" to "see or hear the transmission," though you can apparently ask friends to cover the cost of food and drink. You also cannot further transmit the broadcast "to the public," so diverting a live video stream onto the Internet and streaming it to the world is right out. Otherwise, you"re fine.)
The rest of exemption five lays out a host of limitations to the exemption (yes, it"s a bit confusing), but they all apply to "an establishment"—a public gathering place, not a home. The rules get remarkably specific, apply differently to small and large venues, and come with restrictions on how many TVs or radios can be used in a place of business without running into trouble.
The "55 inch" language applies to large establishments of more than a few thousand square feet. Such places can show the big game on a TV set, but only if they don"t use "more than 4 audiovisual devices, of which not more than 1 audiovisual device is located in any 1 room, and no such audiovisual device has a diagonal screen size greater than 55 inches, and any audio portion of the performance or display is communicated by means of a total of not more than 6 loudspeakers, of which not more than 4 loudspeakers are located in any 1 room or adjoining outdoor space."
Translation: if you want to stick a bunch of TVs in a single public room (like a sports bar) or put up massive 80 inch panels in your fraternal organization, you"ll need to negotiate some sort of arrangement with the copyright holder. Advertisement
The display is making a lot of noise – literally. It’s fitted with the equivalent of 1,500 home theater speaker systems, meaning there’s no chance of missing a referee’s call.
The stadium was designed by HKS, and Samsung worked with architectural drawings to optimize the spectator experience, says Mark Quiroz, vice president of marketing for Samsung Display Division. “The pure complexity of the building, from concept to design to construction was a challenging feat,” he told CNN.
“There is always going to be competition, as the home viewing experience has become so good with larger and sharper screens, requiring venues and technology providers (to) raise the bar on what the live fan experience needs to become to continually attract fans and guests,” Quiroz said.
Then, Google shows photos taken with its Real Tone feature, which uses computational photography technology to properly expose photos of people with varying skin tones. The photos are gorgeous, displayed while Lizzo sings an unreleased track.
Ultimately, Jost and Johansson decide that mind-reading devices would ultimately be bad, but… I guess the point of the commercial is to entertain, not to explain what the product does? Jost does successfully ask his smart device to turn on the TV, though, which does display some of Alexa’s less-terrifying skills. It’s because it’s like she can read your mind, she doesn’t actually read your mind … right?
This year"sSuper Bowl had a lot of fans gawking at a mammoth screen hung over the field than the play area itself. The70,000 square feet, dual-sided screen, hung right in the centre of the SoFi Stadium, is in a league of its own. It"s no surprise that this engineering marvel has been installed at the SoFi Stadium, which is said to be the most expensive sports stadium (built at a cost of $5.5 billion) and is in the heart ofLos Angeles. The Infinity display is the largest video board ever created in sports and has been developed by Samsung.
The screen isn"t just massive, it is meticulously designed as well. The key factor considered before designing the display was the visibility from every seat in the stadium.
For this, engineers first studied the stadium"s architectural drawings before finalising the shape and orientation of the display. Besides, the dual-sided nature of the display ensures that while fans away from the action can see the exterior display, those closer to the field can watch the inner screens without having to sprain their necks.
The massive display has been around for quite some time now. It"s only now hogged the limelight after its full potential was unleashed at the latest event. The installation of the 2,200 pound structure started way back in August 2019.
But while the design and development of the screen ensured guests at every seat got the best display experience, designing elements that accomplish that in real-time was an entirely new challenge.
The stadium now also boasts of 16 mm LED ribbon boards on five levels. These are long, thin LED screens mounted on the face of balconies. Besides, there are also several LED way finding displays and indoor LED feature walls.
Silhouettes of five of the world"s leading motor oils are displayed on screen. One-by-one, each bottle floats away when the voice over states that only one motor oil exceeds all car makers US Warranty Requirements and surpasses the American Petroleum Institute"s highest standards for car engine protection for every weight it sells. This leaves only one motor oil bottle left and is revealed to be Pennzoil.
Actor, John Cleese displays a number of the company"s latest electronics. As the ad progresses, Cleese appears on the screen or lens of each subsequent product, with some of the Johns becoming increasingly frustrated.
Of course, not all the glory went to the Giants and Petty. An edge-of-your-seat matchup on the field meant viewers stayed glued to their TV screens for the duration of the game, only intensifying the attention already paid to that other major player on Super Sunday: commercial spots.
SAN FRANCISCO (Reuters) - More than 100 million people will be glued to their TV screens on Sunday, when the Denver Broncos take on the Seattle Seahawks in America’s premier sporting contest, the Super Bowl.Fans walk along Super Bowl Boulevard fan zone ahead of Super Bowl XLVIII in New York January 30, 2014. REUTERS/Eduardo Munoz
Facebook has made several tweaks that mimic its smaller rival. In December, it began displaying trending topics along the right side of the home page, a feature that Twitter has had on the left. Last summer, Facebook introduced “hashtags,” or clickable keywords with a pound sign that Twitter users often employ to keep track of viral conversations.
“You’ve got to be nimble and you’ve got to be in the game, not just a player on the field watching the game,” said Michael Neuwirth, a spokesman for Dannon yogurt, which will have six to 10 employees from its digital, brand, legal and public relations teams watching the game over a teleconference line.
The Arizona Super Bowl Host Committee has selected Margaret T. Hance Park in downtown Phoenix as the host site for the signature fan festivities throughout the week leading up to Super Bowl LVII. Free to the public, this multiday outdoor festival will include an immersive fan experience with live music, entertainment, local cuisine and multicultural celebrations.
Margaret T. Hance Park is a one-of-a-kind park that is inclusive to all Phoenix residents. Through a public-private partnership, the 32-acre park has experienced a multiphase renovation and revitalization. Visitors will be able to experience the new Fiesta Bowl PLAY at Hance Park, a 20,000 square-foot playground that features a climbing wall, a separate net climbing structure, a water mist play feature and a sand play area positioned under a shade canopy. Its other unique amenities include three animal-themed play structures – a Kit Fox, Black-Tailed Jackrabbit and Great-Horned Owl.
Super Bowl at the Theatre. Alameda Theatre and Cineplex screens Super Bowl 50 live on the big screen. Pick up tickets beforehand at the box office. No outside food or beverages allowed. Snacks, hot dogs, beer and more available for purchase. 3:30 p.m. Feb. 7. Alameda Theatre & Cineplex, 2317 Central Ave., Alameda. Free. 510-769-2160, www.alamedatheatres.com.
Sunday"s Super Bowl may be forever remembered as the first NFL championship to be extended into overtime, or it may serve as testament to the legacy of five-time Super Bowl champion Tom Brady. But, as important as these milestones are, even more significant could be that the 51st Superbowl is the clearest indication that American-style football has a bright future in the Chinese market.
The answer may seem pretty clear-cut in a country where soccer is made mandatory in public schools by its president. And yet, what may be China"s newest cultural phenomenon is growing by leaps and bounds.
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