can lcd displays be put on clothing free sample

LCD displays are extensively used for various purposes, like attracting customers, presenting information and promoting purposes. Also, LCD displays can be used to display direction and signs, increase customer engagement and enhancing beauty. Using indoor LCD displays has been a popular choice for various industries, especially for the retail industry. Shop and malls are places that require the attention of people the most, and digital signage or indoor LCD display is the most effective way to attract customers. There are two types of LCD displays used in the retail industry: indoor LCD display and outdoor LCD display. But this article will only cover the former one in the retail industry.

The indoor LCD display offers many benefits to the retail industry. They are a popular choice to increase the engagement of your store or mall. Through the application of indoor LCD display, the shopper turnover can be shortened. The other key benefits of using an indoor LCD display include better shop branding, better customer engagement, and better presentation of information. The primary purpose of installing an indoor LCD display is to increase the sales of the shop. It has been already proven that you will see a noteworthy difference between the volume of sales before and after installing an indoor LCD display for your shop.

If you own a mall or a shop, you need to get these magic displays. But the problem lies with the fact that there are hundreds of dealers in the market. And whom you should trust? Well, we have got the solution for you. Uniview is the right choice, let me tell you why? We deal with three digital signage types to better suit your requirements, such as free-standing, wall-mounted, and video wall. Moreover, as an LCD display manufacturer, we produce the best quality of indoor LCD displays, which can yield multiple advantages. In the article, we will mention the top 4 benefits of Uniview indoor LCD display.

Uniview offers you a wide range of products to better suit your requirements. The product can be customized with different sizes and locations. The indoor LCD display can be installed in curved spaces, ceilings, walls, and entrances.

Uniview manufactures indoor LCD displays that have vivid and crisp visuals. The display can easily support large image resolutions. Our screen can be calibrated to give you a uniform alignment, brightness, and color combination, thus creating a pleasant viewing experience for the users.

The LCD advertising display made at Uniview can be integrated with other technologies and gadgets. For example, through their integration with sensors, you can measure people’s movement around the malls. Our digital signage’s integration with technology helps system management and efficient execution of operations at the store.

Uniview has brought you a system that can give you a hundred of thousands of color combinations. Customizing the color type for your business is right in your control. Our signage comes in standard black or silver, but it can be modified with antimicrobial black, white. Moreover, you can achieve any color that best suits your brand standards. With the finest quality of color, they can be a significant attractive feature of your shop.

Our products come in the most robust design and fashion models. And they have many advantages. Firstly, our indoor LCD displays have flexible functions, longer battery life and a moveable screen design. Secondly, they are light-weighted and portable. Thirdly, they are easy to clean and maintain. Fourthly, they have clear pictures, good video quality and temperature control. Finally, they are easy to operate and install. With a wide range of products, Uniview presents to you an out of box solution for your problem.

Uniview is a company that produces the most refined quality of the product that both meet international standards. We are the authorized dealers in the business with a long successful history. We offer specialized technical support and a 24/7 helpline to our customers. Furthermore, our prices are the most reasonable in the market, so our solution is the most cost-effective. If you want your stores to stand out in the crowd, attract more customers, and result in more sales, you should acquire our service. Equip your store with our premium quality products and experience a boost in your sales overnight.

There’s an abundance of retail product display options for today’s store owners. Knowing what they are and when to use each type can impact your retail sales revenue.

In this article, we’ll take a look at what retail product displays are, how to display products in your store, and the most popular types of product displays.

The look of retail product displays relies heavily on your visual merchandising strategy. Generally, the first interaction customers have with your products in-store is via your displays.

If you have a brick-and-mortar store, retail product displays are a must. You or your visual merchandiser can arrange displays to showcase your products and increase sales.

It’s also a visual merchandiser’s responsibility to manage and maintain your retail product displays over time. Fixtures may break or become worn down.

Use Shopify’s analytics and reporting to make the right merchandising decisions at each of your store locations. Spot seasonal trends, see which products require promotion, measure your display"s impact on product sales, and more.

There’s an endless list of ways you can display products in your store. It depends on what types of products you have, who your customers are, and how creative you want to get.

Strategic placement of each retail product display can impact your sales. It’s key to keep your visual merchandising strategy in mind when choosing how to display your products.

Think outside the box.Creative signage like “Insta worthy” wall art can get the attention of your shoppers. It can encourage people to engage with your products (and share a picture on their Instagram feed).

Use cross merchandising.You can merchandise by color, product type, or theme. Cross merchandising complementary products on the same retail display is one way to use secondary product placement to increase sales.

Location, location, location.You can place displays that house new products and bestsellers in high-traffic areas. Smaller, impulse buy or add-on items can get displayed near the checkout counter.

Change displays on a weekly basis.Changing retail product displays on a regular basis keeps your retail store looking fresh. It can also help your regular customers discover new products with each visit.

Add decorations. Go above and beyond to improve the shopping experience by adding decorative items that suit your customer’s lifestyle. For example, if you sell yoga clothing and mats, add plants, candles, and lighting on or near your displays to set the mood.

Maintain your retail displays. It’s important to always keep retail product displays clean, spaced, and organized so customers can easily find (and buy) products without feeling overwhelmed.

Every retailer’s visual merchandising strategy is different. Take a look at other stores to see how they set up their displays. We don’t suggest copying directly, but pulling different elements from displays you like is a great way to get started.

Retail product displays can be broken down into three categories: standalone and point of purchase (POP) displays, store shelving displays, and clothing and furniture displays.

Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.

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Clothing and furniture can be displayed using standalone POP displays and store shelving, but there are also retail product displays that are perfect for these types of products. Creating product displays for apparel and furniture is distinctly different from grocery store merchandising.

Racks are a good way to display clothing. They come in several configurations, including circular, multi-level, and with shelves. Garment racks also come in a range of materials like metal, wood, and plastic.

You can create a clothing display that showcases items grouped to create an outfit along with accessories. Or display home products that can be purchased together to complete a set.

Use mannequins to give shoppers a visual presentation of your products and how they go together. This is a great opportunity to promote add-on purchases and impulse buys.

Make a lasting impression by immersing your customers in the environment or experience where they’d use your products. The example above of an apartment setting is simple and cozy.

Both examples are simple, but follow a unifying theme that makes the overall effect powerful and persuasive. Immersive product displays pull people in and help them visualize using the products.

You don’t need to build something extravagant. Use themes and simple fixtures to display products and personalize the customer experience. Tell a story your customers relate to and they’ll be compelled to stop and take a look.

For example, a furniture store may have various material options for the same sofa. Shoppers can test the product by sitting on it, and alternative fabric swatches can be placed nearby for people to touch and feel.

A point-of-purchase display (POP) is an in-store display that is used to attract customers to a special offer or particular brand in your store. In some cases, the displays are made of cardboard and printed with advertisements. It’s more common to see printed POP displays in grocery or box stores.

Unlike wall shelving, a more permanent retail display fixture. You can change POP displays completely—from the display itself to the merchandise it holds.

Standalone displays are a type of POP display that stand independently of common aisle shelves. These displays are usually seen in the middle of large store aisles, also known as “action alleys.”

You can use standalone displays anywhere there is open space. They play a vital role in your visual merchandising strategy and require thoughtful design to make an impact.

Dump bins are stocked with small impulse buy items. Consider using bins when you need to show a lot of low-price merchandise quickly. Bins can be accessed from all sides and are easy to move throughout the store.

Freestanding displays are also simple to set up and can be made of cardboard or other materials. They are usually filled with larger items than dump bins and are more organized.

With a freestanding display, you can showcase products on hooks or shelves. They’re accessible from all sides and give you the opportunity to cross merchandise similar items.

Display cases are usually encased on all sides in glass, plastic, or Plexiglas. They are standalone displays, sometimes accessible from one side, sometimes from all around.

Customers usually can only access products in the case with the help of a store employee. These cases are used to securely display high-end merchandise.

You can also use these cases to entice shoppers with a beautiful product display and then store the products for purchase on a shelf or in a separate storage case nearby.

Window displays are found in the front window of a brick-and-mortar store. This is a way to make a first impression with your shoppers. Make sure your display showcases your store’s merchandise in a visually appealing way to draw customers in.

They can be used at your checkout counter to encourage customers to buy impulsively. Or you can place countertop displays throughout your boutique on tables or shelves to showcase small products and add-on accessories.

Retail shelving is fixed and sturdy and can display a variety of different goods. Shelving is the core of many grocery and big-box stores. However, they are also a great option for boutiques of all sizes.

Shelving helps to direct the flow of traffic and display items in an orderly fashion. It can be single-sided and placed along walls or double-sided to create aisles.

Think of these displays as little islands of merchandise in the sea of your store. They are freestanding and accessible from all sides. In some cases, they rotate.

A shelf stopper is signage that highlights an item on a retail shelf. The signage sticks out perpendicular to the shelves and gives the item increased brand recognition and stopping power.

A small pop-up display is called a sidekick or power wing. Like freestanding displays, they are an effective merchandising tool to increase basket size.

These displays set products apart from other items on the same shelf. You can use additional branding, trays, or other items that break the visual monotony of shelves.

The shelving on end caps is sturdy so that you can display heavier merchandise on them. Use them to highlight specials or new inventory and cross merchandise complementary products.

A glorifier is a small glass or plastic box that stands out from a standard shelf and highlights an item. This is a unique and non-traditional way to showcase your products.

For example, if you’re selling perfume, you can use a glorifier to make each scent stand out from the shelf. Think of it as a podium for your products.

Developing your visual merchandising and retail product display strategy takes time, creativity, and testing. The results can mean the difference between great sell-through rates and dead stock that you need to markdown.

Deciding which retail displays are best for your boutique gives you a chance to roll up your sleeves and have fun. Use retail product displays to tell a story and help your customer discover new items.

Whether you use garment racks, display tables, or shelving, the return on investment makes spending time and money on retail product displays a no-brainer.

The effectiveness of retail product displays is not dependent on how flashy they are. Keep it simple. As long as you keep your visual merchandising strategy and your customers in mind, the right product displays can increase sales.

Use Shopify’s analytics and reporting to make the right merchandising decisions at each of your store locations. Spot seasonal trends, see which products require promotion, measure your promotions’ impact on product sales, and more.

A retail display is a physical structure or space used to promote and sell merchandise in a retail environment. Retail displays can be found in both physical stores and digital stores. They are typically used to showcase products in an appealing way, to attract customers and encourage them to make a purchase.

Product display is the way in which a product is presented to potential customers. This can include factors such as packaging, color schemes, and labeling.

Most marketing efforts aim to help a prospective buyer understand solutions to a problem, evaluate product or service options, and decide to make a purchase.

The methodology varies between initially buying a consumer’s attention or earning it as part of a strategy to build a larger brand audience. But the goals of each are the same: educate, inform, and persuade buyers to make a purchase.

Point-of-purchase marketing, however, works a little differently. It provides a last-minute way for retailers to influence the details of a shopper’s purchasing decision, and when done right, it can lead to increased sales.

Point-of-purchase displays are physical or digital marketing displays placed in retail stores to advertise products and encourage customers to make purchasing decisions.

POP displays are a marketing and advertising strategy used in retail stores to promote specific merchandise and special offers to shoppers who are ready to make a purchase. POP displays can be located near the checkout counter or in certain areas of the store to encourage purchasing decisions. For example, at the ends of aisles or in the center of aisles.

POP displays are used to enhance shoppers’ in-store experience and emphasize specific products or offers. It’s not a marketing strategy to increase foot traffic, but rather to increase sales once the customer comes into your store.

There’s often confusion between point of purchase and point of sale (POS), which makes sense, since they do have some similarities. But it’s important to understand how they’re different.

A POP display is the physical place where products are displayed in your store. This includes shelf stoppers, freestanding displays, or a specialized POP display with promotional signage.

A POS is the specific place where the transaction happens. It’s where the sale and exchange of goods takes place. But you can also use this area of your store to display impulse items encouraging customers to increase their purchase amount at the last minute.

For example, if you have a jewelry store, the POP could be a countertop display where the customer chooses a pair of earrings, and the POS is at the checkout counter where you collect payment and wrap and bag their purchase. But you could leverage your jewelry POS by displaying jewelry cleaner or small jewelry boxes at the counter to encourage the shopper to purchase more products.

Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.

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The types of POP displays can be broken down into the fixtures themselves, as well as by the permanence of the display. Here are a few of the most commonly used types of POP displays:

Temporary displays tend to be the most commonly used type of POP. You can use them to feature seasonal products or special promotions. These types of displays are usually less expensive, made from cardboard, and used in the form of freestanding displays, endcap displays, or dump bins, for example.

Also known as off-shelf displays or secondary displays, semi-permanent displays generally stay up for three months to a year. They are made from stronger materials, including glass, metal, wood, heavier cardboard, and hard plastics.

Semi-permanent displays range in size from large aisle displays to smaller countertop displays. An example of a semi-permanent display in a jewelry shop would be a glass display box that can be moved from the checkout counter to a table or a shelf.

Permanent point-of-purchase displays are usually larger and are also made from sturdier materials, such as glass, wood, metal, and hard plastics. Depending on how well they’re maintained, they can last three to five years or more.

You can use these displays to build the foundation of your store design and then mix things up weekly, monthly, or however you choose with semi-permanent and temporary POP displays.

For example, a jewelry store would likely have shelves and tables that remain in the same place year after year, while glass display boxes and other smaller POP displays might move around the store.

Digital POP displays usually have a digital monitor or LCD screen. In most cases, they still have a physical container and are used to advertise featured products via video or slideshow.

Robotic POP displays have only been around since 2020, and at the moment, Tokinomo POP displays are the only ones on the market. It’s essentially a small box with a robotic arm that’s triggered when the customer walks near the box. It’s built to hold most types of consumer products, and when the motion sensor is activated, the product is moved into the shopper’s view.

This way the product stands out from the shelf while light shines on it and a voice recording describes the product and its benefits and features. These robotic displays are wireless and let you connect via WiFi or bluetooth.

Messaging delivered to potential customers at the precise moment they decide to make a purchase is called point-of-purchase, or POP marketing. This type of marketing can be used in-store and online to influence buying behavior.

In-store POP displays play an important role in POP marketing. Strategically placing products around your store means shoppers will notice them more, increasing the likelihood of sales. POP marketing includes a range of displays, from labels or banners that catch the attention of customers to larger displays in the middle or at the ends of aisles.

For example, a jewelry store could have a banner above a shelf display that provides an overview of the materials used to make its earrings and the quality of the metals. Highlighting the features and benefits of the products gives customers the information they need to make a purchasing decision.

Using POP displays to bring attention to products and show how they’re used will not only help you sell more, it also makes it easier for shoppers to reach for merchandise.

Most POP displays are temporary and more affordable than permanent in-store fixtures and displays. This way you can change them often to refresh the sales floor at a low cost.

Due to their temporary nature and affordability, using POP displays to test new products or the ways you display specific merchandise is a major advantage. They’re also versatile and easy to move around.

POP displays let you use one display to highlight a specific product, collection, or brand. This way, you’re able to grab the attention of a specific audience or customer segment and build brand awareness.

Without creating a special space or banner for your in-store promotions, customers likely won’t know they exist. POP displays are the perfect way to advertise special promotions and entice customers to buy.

Oftentimes, merchandise can get lost on a rack or crowded shelf, but secondary displays like POP displays let you rotate the products you feature on a monthly, weekly, or even daily basis. This way, each time a customer visits your store, they experience discovering your products in a new way.

Placing small, inexpensive, and relevant items on the counter can boost sales. So can using displays of these items to create an area where customers can queue while waiting to check out.

Stores like Marshalls, TJ Maxx, Nordstrom Rack, Sephora, and Victoria’s Secret all use physical displays to create a path for customers to wind down on their way to the checkout. They place small items that cost significantly less than the rest of the store’s inventory here.

Customers have already made a decision to buy something, making them more likely to buy an additional product if it does not significantly add to the total price of their purchase.

“Add-on” type items that are highly relevant to your customers can trigger impulsive purchases or serve as reminders for customers. Sephora, for example, keeps its travel- and sample-size products in these displays, which are easy for customers to justify as something they genuinely need to stock up on.

You can turn a shopping nuisance—a long checkout line and wait time—into an extended shopping experience for your customers. Your display can keep them engaged and interested as they wait, which maintains their decision to buy a product and reduces the chances they’ll walk out empty handed simply because they saw a long line at the register.

Point-of-purchase marketing does include your cash register and checkout counter, but you’re not limited to just these areas in your store. You can get creative with strategies in various places, including:

Let’s explore these options to see how you can go beyond the impulse buy at the checkout counter and use point-of-purchase marketing throughout your store to increase your sales.

Setting up stations throughout your store to let customers actually try your product before they buy can influence buying decisions and increase sales.

Whole Foods is well known for the availability of product samples throughout its stores. Many locations invite suppliers and vendors into the store on weekends to set up booths and tables where passing customers can snag a sample of their product.

Similarly, Trader Joe’s sets up places where customers can sample the store’s own line of food. Doing so can drive shoppers to choose a Trader Joe’s store brand over another, similar item it also carries.

You don’t need to sell food items in order to allow customers to try before they buy. You can let customers sample most consumable goods. And you can even work with your suppliers to see if they’ll send sample-size inventory to your store for free to support your efforts to increase sales.

Just be careful when setting out samples. Studies show that when given too many choices, we simply make nochoice as the solution to dealing with the overload. That means shoppers may buy nothing at all if they need to make too many decisions.

If you sell items that can’t be consumed, a product demo could work in place of providing samples. Best Buy is constantly practicing point-of-purchase marketing with most of its products because customers can see, touch, and interact with them via sectioned displays. Best Buy offers you the chance to try out the latest iteration of PlayStation or Xbox by setting one up and allowing consumers to play a game on the system. They also have a table with the entire line of Apple products available for shoppers to test.

This gives customers the same try-before-buying experience that can influence their decision. Adding salespeople to the mix, who can suggest additional items and demonstrate how those add-ons will provide more value to the initial purchase, can increase sales even more.

Or take the single sample station idea and turn it into an entire storewide event as a way to influence customers’ specific purchasing decisions after they’ve already made up their minds to shop with you.

You can send that group of customers an invitation to your event, like Wine Riot, a company that runs a series of wine tasting events, did with a personalized email to 300 of its top customers.

Pop-up shops usually allow brands to temporarily set up within another retailer’s store. But you can use this technique to showcase a particular line of products or segment of your own inventory.

Shake the Tree, a specialty boutique retailer in Boston, periodically changes up curated displays within its store. It currently features a corner stocked exclusively with barware—including glasses, cocktail shakers, and recipe books—that fits the vibe of the shop, but also has unique items that stand out against its other lines of inventory, like clothing and accessories.

The store’s customers probably didn’t come into the store specifically to buy barware. But the pop-up-inspired display creates a sense of fun and novelty, which can inspire customers to make additional purchasing decisions once in the space.

Not only will you be marketing right in-store, but with the seasonal strategy you’ll create a sense of urgency around the fact buyers need to make a purchase decision now before the product is gone.

POP displays are a great place to showcase complementary or similar products. Doing this will make it easier for customers to find products they can purchase together and, in turn, can increase their average purchase amount.

For example, if the jewelry store I mentioned earlier sells earrings, necklaces, and bracelets, coordinating sets or items that look nice together can be placed on the same POP display. Additionally, you could also display jewelry cleaner and storage on the same fixture to encourage customers to purchase add-on products they may not have thought about buying before.

According to a commissioned Forrester Consulting study conducted on behalf of Shopify, 40% of brands say offering experiential retail will be a top priority for them in the next year, something 32% of consumers say they are likely to engage with. POP displays can be used to leverage experiential retail with tangible or interactive experiences.

For example, the jewelry store could create a section in its shop where products from its new summer collection are displayed in an area that has beach chairs, sand, and a bar where piña coladas are served.

The jewelry could be centrally displayed in a glass case with various lifestyle images placed around the space, showing customers how to wear the jewelry and setting a vacation vibe. Store staff could be stationed in the area to help customers try on items from the new collection. This is a great way to bring attention to the new collection in an experiential way.

Customers today are more motivated to seek out the absolute best prices and deals before they buy. Eighty-four percent of millennials use smartphones in-store to assist them in a purchasing decision.

So meet them there with a branded retail app they can use to shop with you. The specific features of your app will largely depend on your store and the products you sell, so audit other retailers’ apps to brainstorm ideas for your own.

Alternatively, you can use one of the retail POS software to closely track customer activity and purchases. With this data, you can provide customized offers and discounts to specific shoppers to increase sales or encourage a return visit to the store.

Your point of purchase marketing can span your entire store, from useful displays that influence shoppers to indulge in unique or novelty items to stations where they can sample products, or at least test them out via a demo.

Your efforts can even include salespeople if they can provide guided demonstrations or trials. They can also act as a resource to customers engaging with displays or samples and assist them in making a purchasing decision.

As customers roam around the store, they can interact with a mobile app on a smartphone—which, if done correctly, can increase sales and sway decision making through special offers, specific discounts, or information on a specific product line (and where to find it within the store).

Take advantage of all these opportunities and you can optimize your entire retail space for point-of-purchase marketing that increases sales while feeling like a benefit for shoppers, through added value, information, and deals.

Customer expectations.Think about the features and benefits your target market expects from the products you sell, then promote them via your POP display.

Competitive advantage. Spy on your competition to see what types of POP displays they’re using in-store. If you notice some setups are catching the attention of more shoppers than others, try to emulate what works and improve what doesn’t.

It might be difficult to keep an eye on your POP displays throughout the day, but you could assign store staff to watch performance or check your in-store cameras on a weekly basis.

Engagement. The number of shoppers who look at the display and interact with it or the products showcased by reading labels, touching, opening, smelling, or testing, for example.