gopro hero 5 lcd screen free sample

The most notable change is that the typical three-button control scheme – a mainstay of GoPro’s cameras up to this point – is now no more. On the side of the camera you’ll find a button for power and jumping between shooting modes, and there’s a shutter button on the top. The small LCD panel remains on the front and, if you do want to change settings while viewing the camera from the front, you can dive into the familiar menu by holding down both buttons together.

The menu system has been completely revamped and is more intuitive than the older, touch-based control systems of past GoPro cameras. It draws from the kind of experience that is familiar from a smartphone, with swipes in from the sides to bring in menus and options.

For example, dragging down from the top provides access to the connection settings for pairing the camera with a smartphone or Bluetooth remote control, as well as giving access to the camera preferences. You can also lock the touchscreen from here, which you’ll need to do when entering the water as it can otherwise cause accidental interactions.

Swiping from the left of the shooting screen takes you to the gallery, where you can see all of your captured media in a grid. Tap on one to view it full-screen, or swipe left and right in a film strip. Again, all very familiar and intuitive. A swipe down at any point will take you straight back to the shooting screen.

Swipe in from the right of the shooting screen and you’ll gain quick access to context-sensitive settings, such as ProTune, video stabilisation and low-light modes. GoPro told me that its decision to make accessing the ProTune mode easier is so that users would be more likely to experiment with its settings. These offer advanced video controls such as adjusting the colour, white balance and ISO, and is a mode that many professional videographers use.

The touchscreen lets you change the shooting mode, from video to capturing stills, and to change the settings for each mode – such as the resolution or frame rate. The menus on the Hero 5 Black will become familiar within a few short minutes, being far more intuitive than having to navigate the settings on the old Hero 4 Black using the small LCD panel and three-button control system.

Then of course there’s the new-fangled voice controls. The Hero 5 Black is positively multilingual, understanding commands in seven languages. You can say “GoPro start recording” or “GoPro shoot burst” and the camera will act accordingly – that is if it can hear your command. I found it could struggle in louder environments, or I’d need to really raise my voice when outdoors. GoPro is releasing an optional voice-enabled remote control that will help in these scenarios, but I do wish the microphones were more sensitive.

The front LCD displays the mode you’re in and the resolution, battery life and the storage capacity remaining while recording in that mode. There’s a red LED above this to show when the camera is capturing, as well as another on the back.

Combined with beeps, it makes it easy to determine when the camera is shooting under most circumstances. I’d still love if GoPro would add haptic feedback to its cameras, though. I’ve tested cameras that vibrate when they begin recording, and this is great when the camera is mounted out of sight, such as on a helmet, and it’s too noisy to hear a beep.

In tech, two years is a long time to wait for a new product, but that’s how long GoPro took to introduce the Hero5 Black ($399), and naturally, expectations were high. GoPro went back to a yearly release schedule for the newly unveiled Hero6 Black, which is built on the same platform as the Hero5 and looks nearly identical. But the Hero5 remains in the lineup — and at the same $399 price (the Hero6 is $499). It has also received new features since we originally tested it. It seemed the perfect time revisit our GoPro Hero5 Black review, and to compare the camera to the new Hero6.

At time of launch, the Hero5 Black represented a radical new approach to design for GoPro. Many features were designed to make the camera much more convenient to use; it still captures great videos and photos, but now you have benefits like voice control, image stabilization, and durability. Services and apps made it easier to pull content off the camera, edit them into short videos, and share them online. It’s a better camera than the Hero4 Black and Silver in every way, and it launched at a lower price.

With the Hero5 Black, GoPro also simplified its product lineup, distilling it down to just three cameras; the Hero6 Black adds a fourth, but the others all stay the same and are clearly delineated by features and price. The Hero5 Session ($299) and original Hero Session ($199) are both compact, lower-budget options that don’t include LCD screens, but the Hero5 version can shoot in 4K. The Hero5 Black also complements GoPro’s Karma drone and handheld gimbal, which were announced at the same time.

GoPro introduced the biggest design change in the Hero5 Black. While the evolution from the Hero2 to the Hero4 saw the camera get smaller in size, the Hero5 Black is slightly larger and heavier. It’s still rectangular, but the corners are now curved and the body has a softer feel. That’s because the camera is now completely rugged and waterproof without the need for a protective housing — an accessory included with previous Hero cameras. It’s a cleaner look with a rubberized exterior, and GoPro is using a new shade of gray and matte black from previous generations. GoPro really wants you to know that this is a brand new camera.

The ruggedness means you can take the Hero5 Black into water (down to 33 feet) or toss it around, as is. We carried our review unit through the rain, dunked it in water, and dropped it more times than we count, and it continued working fine. The downside is that the camera body will suffer dings and scratches (we didn’t notice any damage to the 2-inch LCD, although we could imagine that happening), so for some protection, it’s best to use the camera with the Frame housing ($30). An optional underwater housing, the Super Suit, is available for $50 if you want to take the camera into deeper water.

As with all rugged cameras, you still have to make sure the doors are properly closed and sealed. The removable cover on the side is now a hinged door that protects the Micro HDMI and USB Type-C ports. (The cover is easy to remove for mounting the Hero5 to the Karma Grip handheld gimbal or drone.) Yes, GoPro finally ditched the Mini USB port, bypassing Micro USB in favor of the faster, reversible standard. That does mean you’ll need new cables if you haven’t adopted Type-C yet; fortunately one is included with the camera.

The MicroSD card slot is now located in the battery compartment, at the bottom. A new and higher-capacity 1,220mAh battery charges faster than before, but that also means you won’t be able to use the one from the Hero4 Black. Still, you can expect around one-and-a-half hours before it dies — a little more if used casually, less if it’s used continuously with the display and wireless on. If you plan on long shooting sessions, you can pack spare Hero5 batteries or an external battery pack.

Previous Hero cameras usually suffered from terrible audio, since they had to be stuffed in an underwater housing. Now that the Hero5 Black doesn’t need one, you can capture higher-quality audio, thanks to the three stereo mics. With manual audio control enabled, the mics can switch between stereo or wind-noise reduction. If you’ve ever used a GoPro at speed, you know this is an issue. No amount of noise-reduction technology could compensate for the really strong winds we encountered, but it does bring it down to a more comfortable level.

Because the Hero5 Black uses a Type-C USB connector, we could no longer use our Mini USB microphone adapter with higher quality microphones. You’ll need to shell out another $50 for one. As for the many GoPro accessories in the market and the ones you already own, they will still work.

For video and photo capture, the Hero5 Black retains the same specs as the Hero4 Black, although it’s not repurposing the same chipset. It can shoot up to 4K at 30 frames per second and Full HD 1080p at 120 fps (max bit rate is 60Mbps), and photos up to 12 megapixels (burst, time-lapse, night-lapse modes are still there). With Protune enabled, you can adjust shooting parameters like color, white balance, ISO, shutter, exposure, etc (note: some settings are unavailable in select modes). Most consumers probably wouldn’t bother with Protune, but it lets pro users like filmmakers adjust the picture quality to match the other cameras they are using in a production, for example.

GoPro fans have been clamoring for image stabilization (IS), and the Hero5 Black introduces electronic IS for the first time. Unlike optical IS, EIS uses software to compensate for shake. It’s not going to make the bumps from your bike ride disappear completely, but it will make it considerably less jittery and easier on your viewers’ eyes. Note that when enabled, the sensor crops a bit into the image.

The Hero5 Black also now has GPS built in, which embeds location data into your videos and photos. The camera has Wi-Fi and Bluetooth for pairing with an optional remote control (there’s a new version, called Remo) or the new GoPro Capture smartphone app.

Perhaps the biggest improvement GoPro made to the Hero5 Black is the controls. The front power/mode button is gone, leaving only a shutter button and side button, which now handles power, mode (photo, video, burst, or time-lapse), and HiLight tagging.

The camera retains the front monochrome LCD, but it now functions more as a status display for important stats like battery life and remaining storage capacity, whereas in the past it was used to change settings. That’s no longer necessary because the Hero5 Black has a 2-inch touchscreen for handling all controls, live view, and playback.

The bright LCD was one of the best features about the last-gen Hero4 Silver, but the Hero4 Black couldn’t support both 4K and a display due to battery and heat issues. Now the Hero5 Black has one, and the new user interface makes it even more useful. The touch sensitivity is way more responsive, making it easy to swipe through menus as fluidly as any good smartphone can, and we didn’t have issues viewing it under bright sunlight. You can adjust every feature and menu option, and the menus are more intuitive than before. GoPro includes an onscreen tutorial that quickly guides you on how to use the screen, which is a nice touch. We encountered some lag and response issues when we had the camera inside the Frame, however.

But the coolest addition is voice control. When you’re engaged in an activity or your hands just aren’t free, it’s not easy to fumble with on-camera controls. Some companies, like Sony, offer a wrist controller accessory, but with the Hero5 Black you can just say, “GoPro, take a photo,” “GoPro, start recording,” “GoPro, HiLight,” or other commands – a total of 12 at the moment. More will arrive via future software updates. It supports seven languages (Chinese, English, French, German, Italian, Japanese, and Spanish) and some, like English, have regional options, like Australian and U.K.

The three mics are capable of picking up commands, even if there’s background noise — so well, in fact, that you could activate multiple Hero5 cameras at the same time, provided they are close by. We didn’t need to talk very loud for our commands to register.

Making a connected camera seems to be the Holy Grail that eludes camera makers, but GoPro has done a better job than most. GoPro said that the Hero5 would be the company’s most connected camera, and part of that solution, besides Wi-Fi and Bluetooth, is a new cloud service called GoPro Plus.

For $5 a month after a 60-day free trial, users can set their Hero5 Black to automatically upload content to the cloud, while it’s charging (wireless needs to be enabled, naturally). This isn’t just a backup solution, but it lets you access the content later for editing, either from a phone or computer. Membership also lets you use licensed music, and offers discounts on accessories and other products, as well as technical support. GoPro hasn’t officially capped storage capacity, but to make the content easier to upload, edit, and share, videos are restricted to 1080p at 30 fps. You’ll need to pull 4K content off the camera the old-fashion way, but that’s the method video editors working with 4K content employ anyway.

Although GoPros are handy for capturing video and photos, many people don’t know what to do with that content. GoPro is acknowledging this issue, in part by making its Quik editing app for mobile and desktop part of the solution. With Quik you can access the content off GoPro Plus or a camera paired with a smartphone or tablet, and quickly create short video clips that are shareable.

You can let Quik automatically compile the clips and find what its algorithms think are the best moments, or fine-tune the editing yourself. Lay a soundtrack that fits the mood of your video, add some text, and you’re set. It’s a simple editing app to use, but the smaller smartphone screen makes it a bit difficult to trim down the videos, if you’re editing on the go. The latest firmware update introduces auto download from the camera to a paired phone, plus a new feature called QuikStory, which automatically compiles a day’s worth of clips into a story you can share.

At time of launch, GoPro renamed its mobile app to Capture app (iOS and Android), but it’s essentially the same app. We guess the name didn’t catch on, because with the launch of the Hero6 Black, GoPro has reverted to its namesake. GoPro’s app has one of the easiest pairing methods for connecting a camera to a phone or tablet, and you can perform the same functions as you can with the rear LCD, but remotely and much faster.

This is one of the big areas of improvement that GoPro made with the Hero6 Black. Thanks to a new custom processor in that camera, it performs more accurate stabilization that the company says is akin to mounting the camera in a gimbal. In our testing, we were impressed, but the Hero5 Black may be just fine for the average user.

With the Auto Low Light function enabled, the footage we shot displayed more details than the one with it off. However, the noise level is more noticeable and the camera will lower the frame rate to compensate. A camera like the GoPro isn’t really a low-light champ, but it’s capable when needed, or when used creatively with an external light source. If you set the camera still, you can capture some interesting night shots using the Night Lapse feature.

For a small camera, the Hero5 Black is able to record smooth videos with nice details and colors. Compared to the Hero4 generation, the Hero5 Black seems to handle bright conditions better, as images don’t look as washed out. We didn’t notice any jittery frames or any major issues that were distracting.

We recorded most of our videos in 1080p, and some in 2K and 4K. The 1080p videos allowed us to edit and share straight from the camera and to our phone – using the Quik app – and then online. Some pros like to shoot in the highest resolution and downscale it for today’s screens, but unless you have the ability to view and edit 2K and 4K videos, sticking with 1080p should be sufficient unless you want to future-proof the videos.

With ample light, the Hero5 Black continues to be a very good camera for shooting stills. They’ll look nice when shared on social media or printed out in small sizes, but we wouldn’t blow them up, as picture quality begins do degrade at larger sizes. Color accuracy is good, with no noticeable color fringing, although some photos exhibited rolling shutter issues. With that said, the camera and other small cameras like it really need light; photos (and videos) shot under overcast skies weren’t as vivid as we would like.

The option of fine-tuning the settings via Protune is nice to have. If you’re shooting a video meant for production, or if you’re trying to combine GoPro footage with another camera, it’s worthwhile to play around with the settings. As we said earlier, we don’t think most GoPro users would bother, and just use the auto settings instead. That’s just fine, because the Hero5 Black is capable of delivering nice videos and photos in its default setting.

Announced sometime after the camera itself, GoPro updated the Hero5 Black with the ability to log all sorts of telemetry data alongside the video. Using the onboard GPS and other sensors, the camera tracks altitude, elevation gain, speed, G-force, distance traveled, direction, and course position. Each data point can be toggled on individually, and gauges can be resized or moved so users can customize the video overlays to their liking. For example, a rock climber could turn on altitude and elevation gain, while a race car driver could go with speed, g-force, and course position.

While working with the telemetry data in GoPro’s Quik desktop app is easy, it is also considerably more limiting than competitor Garmin’s VIRB Edit app. GoPro allows just a single display style for every gauge and piece of information, as opposed to the many different graphical overlays, text options, and color choices offered by Garmin. Still, it’s nice to see telemetry information come to GoPro, especially as a surprise announcement after the Hero5 Black had already been available.

The Hero5 Black comes with a standard one-year warranty. GoPro now also offers a two-year replacement plan, called GoPro Care, which covers accidental damage and includes premium customer support and consulting, with some limitations. GoPro Care costs $79 for the Hero5 Black.

Despite being dethroned by the Hero6 Black as the flagship, the GoPro Hero5 Black is still a very capable camera. It has become what GoPro would have called the Silver model, if Silver was still around. Importantly, it is simple to operate out of the box, but it can be as advanced as you need it to be thanks to ProTune. And no other manufacturer offers software — mobile, desktop, and online — that nicely complements the cameras like GoPro. While we certainly would have appreciated a price drop now that the camera is a year old and the Hero6 is here, at $399 the Hero5 Black is still a good value — and the fact that the price hasn’t changed is a testament to GoPro’s commanding position in the action camera market.

It took GoPro two years to introduce the completely redesigned Hero5 Black, but just twelve months later, the company has already one-upped it. The Hero6 Black is the most obvious alternative, and offers 4K video at 60 fps, improved stabilization, and better dynamic range, and low-light capabilities. It does cost $100 more, however, which will put it out of reach for some action cam shoppers.

Some of GoPro’s competitors also offer compelling alternatives: Sony, for one, offers great options in its Action Cam series, in terms of image quality, features, and use (its flagship model supports 4K and optical image stabilization). But Sony hasn’t updated its product line for some time. The Yi 4K+ was the first to introduce 4K/60p recording, beating the GoPro Hero6 by several months (and a couple hundred dollars), but that camera does not have the same build quality as the Hero5/Hero6 Black and requires an external waterproof case. But in the action cam world, it’s not just about hardware; software plays a big role, and GoPro clearly has a lead.

Still, no other action cam we’ve used offers the combination of ease of use, features (rugged build, voice control, image stabilization, and touchscreen LCD are just some of the highlights), and image quality the Hero5 Black does.

We used the Hero4 Silver and Hero4 Black models for years after their release — and they still have plenty of life in them, mind you. The Hero5 Black should get similar longevity (assuming you don’t lose it over a cliff or at the bottom of the bottom of the ocean). The camera’s 4K/30p footage is more than sufficient for most people and most applications today. We do ponder the camera’s physical robustness, as it no longer requires a protective housing. The Hero4 models are better secured due to the tough polycarbonate housing that’s included, so there’s a chance the Hero5 may be more susceptible to damage. We recommend getting the SuperSuit housing, or purchase GoPro’s extra warranty plan.

The Hero5 Black was a proper successor to the Hero4, and definitely worth the upgrade. Even in the shadow of the new Hero6 Black, it remains a very capable action cam. The lower list price makes it more affordable, so if you’re shopping for a new action cam, definitely still consider the Hero5 Black at the top of the list.

This review was originally published on October 5, 2016. The product has been re-tested to address new features and firmware, and we note its difference with the newly announced Hero6 Black. The article has been updated to reflect any significant changes.

Their newest camera has just hit the market, and we have been busy putting it to the test to bring you this comprehensive GoPro HERO 10 review! Find our what all the new features are, where it shines (and where it doesn’t), as well as an honest opinion on whether the GoPro HERO10 is worth the upgrade.

We live and breathe photography, videography, and most of all, adventure. So of course once this new camera hit the market we had to dive into the specs and use it out in the real world to bring our expert GoPro HERO10 Black review.

There are two slogans for the GoPro HERO 10 Black this year. The first is ‘A New Era’, which is a pretty massive claim for a company that has been at the leading edge of action sports cameras for over a decade.

The GP2 on the GoPro HERO10 brings about some enormous upgrades around things like frame rates and overall performance, while the general features like photo and video modes stay mostly the same as the previous model.

SPECIAL DEAL: GoPro has an incredible special on their new camera right now, and you can save a huge $210 on the fantastic ‘HERO10 Black + Accessories’ bundle deal by clicking on the button below, or save $150 on just the HERO10 camera. This special is for a limited time only, so check it out while it’s available.

A New Era of GoPro is here and that means there are a whole string of new features and upgrades when you compare the HERO10 with the HERO 9 Black action cameras.

Here are some of the new and major features of the HERO 10 Black. The number of practical changes this year isn’t as many as previous years, but the quality of improvements and technical upgrades are incredible.

Why is that you ask? Well its predecessor, the GP1, has been around since the HERO6 was released in 2017. Which in the tech world is a hell of a long time. Almost an eternity really.

Even though the GoPro HERO9 last year finally revealed a new upgraded 23 megapixel sensor, using the old processor meant that it could only achieve 20 megapixels.

Compared to the HERO9, the GoPro HERO10 Black now has double the performance and double the frame rate across all of the higher resolution video modes.

It is now twice as smooth when reviewing footage and using live preview on the front LCD screen, and the rear LCD touchscreen interface is incredibly responsive.

If this was the only improvement we found in our GoPro HERO10 review, we’d already be singing its praises and telling you that you need to stop what you’re doing and order one now. But of course, there’s more…

Thanks to the GP2 processor, frame rates across the board have doubled, and the highest resolution is now up from 5k to 5.3k video (that’s 15.8 million pixels).

But if you’re a professional user, we recommend shooting in RAW mode to full make the most out of the 23 megapixels the GoPro HERO 10 boasts with image quality.

This isn’t necessarily something that we’d consider pushes GoPro into a ‘new era’, but it’s been a massive annoyance for us for years and are so glad they’ve improved it.

GoPro photos and videos have always looked great when shooting on bright, sunny days. But they’ve often fallen apart when it comes to low light situations, such as dawn, dusk or indoors.

Noise and grain isn’t so much of a problem now, and details are fantastic, even in low light. It may seem minor, but it was something we really wanted to highlight in our GoPro HERO10 review.

Well GoPro practically killed off their own product when they introduced HyperSmooth into the HERO7, their own version of digital image stabilization.

The video footage is just as buttery smooth as HyperSmooth3.0, except now they’ve increased the in-camera horizon* levelling to cover 45 degrees instead of the previous 27 degrees.

HyperSmooth 4.0 now also works on 5.3k30, 4k60 and 2.7k120, bringing near-perfect image stabilization to much higher resolutions and frame rates, even when doing shaky activities such as mountain biking, running or skiing.

The touch screen is a lot smoother and more responsive, and this was actually our biggest gripe with the HERO9. While it looked great, the touch screen was very frustrating to use. Not an issue any more on the HERO10.

It may have taken more than a decade of versions to figure out, but finally the GoPro HERO10 Black is on par with professional expectations with how it performs day to day.

The camera itself is great, but what has always set GoPro apart from other companies is the sheer number of accessories you can attach to them, allowing you to use the camera in just about any situation you can set your imagination to.

Besides the dazzling array of random accessories like suction cups, selfie sticks, dive housings, clamps, helmet and board mounts and plenty more, it’s the ‘Mods’ of the last few years that have helped turn the GoPro cameras into a versatile beast.

Then there are the Light Mod (adds a light, surprise surprise) for when shooting indoors or at night, and a Display Mod, which adds another screen so you can see yourself, but the latter is kind of redundant now thanks to the front-facing LCD screen.

But before you rush out and buy one based on a bunch of fancy talk like GP2 processors and 5.3k60fps, how does the GoPro HERO10 Black actually perform in the real world?

The very first thing we noticed was that the camera fired up a lot faster than the HERO9, and the screen responsiveness did indeed seem a lot smoother and quicker.

The GoPro HERO10 LCD touch screen almost felt as smooth as our iPhone, which is pretty remarkable. So much so that it made us even more frustrated with the screen performance on the 9.

One of the big things we noticed too was how much more quickly the GoPro captured and processed these images, especially in RAW mode, compared to the HERO9.

When we pulled the images up on Adobe Lightroom to check them out we were very impressed with the clarity and colour rendering that the GoPro produced.

All of the other camera features such as TimeWarp, Burst Mode, Night Photo, Voice Activation, etc performed as expected, with no real improvement over the HERO9, other than everything just being faster and smoother.

Now we don’t want to go jumping the gun just yet, because GoPros have had freezing issues forever, even with every firmware update, but the fact that we haven’t experienced this yet may just mean that the new GP2 chip has finally rectified this massive problem. Hallelujah!

Overall the GoPro HERO10 Black handles like an absolute beast in the real world, and we will be using this new camera on every single shoot we do from now on.

Like we said at the beginning of this article – this is an HONEST GoPro HERO10 review. And being honest means we’re going to tell you exactly what we don’t like about the latest camera too.

Second is that there is no optical zoom on the GoPro HERO 10. You can utilise the digital zoom, and change the digital lenses between SuperView, Wide, Linear and Narrow, but there isn’t any real optical zoom there.

We would have love to see at least 2x optical zoom built in, because sometimes you just want a different perspective for your shots rather than the typical GoPro fish-eye look.

There is a Max Lens Mod, which widens the point of view, so it makes us wonder if at some point GoPro can create a switchable lens that crops in. But at this stage you’re stuck with the digital options.

Other than that there really isn’t anything glaring at us that we dislike in our GoPro HERO 10 Black review. But if we notice anything as time goes on we’ll be sure to return to this article and update it.

Now that we’ve dove deep into what’s new, what we like (and what we don’t) in this GoPro HERO 10 Black review, you may be wondering whether it’s worth upgrading your camera, if you have an older model.

On the surface it may seem like there’s not a huge difference between the previous model and the HERO10, but with the GP2 processor almost everything is better, faster and smoother.

As you can see, the GoPro HERO 10 Black on the surface appears to be similar to previous models, using quite a lot of the same features, but it’s under the hood that everything sees improvements.

You’ve read through our review, have a solid understanding of the new features and capabilities of the GoPro HERO10, and if you haven’t already made a decision on whether to buy it or not, we’re going to help you out right now.

If you don’t already have a GoPro and are wondering whether or not you should bite the bullet and get one, then 100% yes, the HERO10 is worth the money!

You can literally connect your camera to the GoPro Quik app on your phone, wirelessly sync your footage, edit photos, make videos (using their ready-to-go templates), and in a matter of minutes you have epic content ready to upload straight to Instagram, TikTok, YouTube or Facebook as soon as you have an internet connection!

If you have the HERO 8 or an earlier model and looking to upgrade, then absolutely yes, the HERO10 is a fantastic product that sits on another level compared to the previous products.

Every part of the camera has been given an upgrade, and especially for people who like to vlog or take selfies, you’ll find the front LCD display a huge game changer over the HERO 8.

In previous years we have always said that if you are using the previous GoPro camera, then unless you’re a professional user, it’s not worth upgrading.

But if you’re the kind of shooter that tends to stick to their smartphone for photos and videos, or also uses a DSLR or mirrorless setup in addition to your standard kit, then don’t stress – the HERO9 is still a fantastic camera.

You’ve made it to the end of our GoPro HERO10 review, and considering the features, quality, durability, size, design, ease of use and of course the price, we’ve decided to give it a massive 9/10.

Thanks very much for reading our GoPro HERO10 Black review. If you have any questions please leave a comment below and we’ll answer them as soon as possible.

The GoPro HERO10 is a huge upgrade over the HERO9 thanks to the brand new GP2 processor, which doubles the performance, speed, responsiveness and frame rates of the camera over the previous model.

If you have the 8 model or earlier, or use your GoPro more than twice a week, then it is definitely worth upgrading to the GoPro HERO10 to make full use of the new GP2 processor.

With the new 23mp sensor being powered by the GP2 processor and full RAW capabilities, the GoPro HERO 10 is a fantastic camera for taking still photos.

We break down every spec, feature and comparison with previous models in our honest GoPro HERO 10 review by taking it out the field and testing if its worth...

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GoPro, Inc.GoPro and sometimes stylized as GoPRO) is an American technology company founded in 2002 by Nick Woodman. It manufactures action cameras and develops its own mobile apps and video-editing software. Founded as Woodman Labs, Inc, the company eventually focused on the connected sports genre, developing its line of action cameras and, later, video editing software. It is based in San Mateo, California.

After growing the number of employees by more than 500 in 2015, the company responded to weak sales in the fourth quarter by cutting about 7% of its workforce (100 workers) in January 2016.

On May 19, 2014, GoPro filed its Form S-1 with the SEC without specifying the number of shares or their price. The company stated that they hoped to raise at least $100 million through the sale of shares, using the money to pay off debt in full ($111 million as of March 31, 2014) and "to acquire or invest in complementary businesses, technologies or assets". They said that they planned to list on the NASDAQ stock exchange using the symbol "GPRO."

The expected price range was $21 to $24 a share; on June 25, 2014, GoPro sold 17.8 million shares to initial investors at $24 per share (totaling $427.2M).

One reason for GoPro"s decision to go public was the potential to become a media company to generate additional revenue from the content its cameras create.

Woodman worked on his first camera for two years after founding the company, eventually introducing the GoPro 35mm HERO in September 2004 at San Diego"s Action Sports Retailer trade show.

In 2014, the company was selling the HERO3+ in editions of different colors. It was capable of filming in 16:9 aspect ratio, supporting 4K UHD video and 12 MP still photographs.

On September 28, 2017, GoPro released the HERO6 Black, which claims improved stabilization over the HERO5 models and is capable of capturing 4K video in 60 FPS.

On September 20, 2018, GoPro came out with the HERO7 Black, which apart from providing improved stabilization over HERO6 models with HyperSmooth, also featured the new form of video capturing, "TimeWarp", providing a high speed effect to the videos. HERO7 also came out with capability to stream live across multiple platforms like Facebook and YouTube .

On October 15, 2019 GoPro released the Hero8 Black, which included improved in-camera stabilization by way of Hypersmooth 2.0. The Hero8 Black introduced integrated mounting "fingers" which could be folded down for use, and was also notable for not having an easily replaceable lens available from GoPro, though a third party replacement lens kit is available from a company called Camera Butter.

In 2014, GoPro entered into discussions with DJI for a private label model built with the GoPro branding. After the failure of these negotiations, GoPro entered into an agreement with 3D Robotics (3DR) for a similar partnership based on 3DR"s flight controllers. 3DR failed to meet their agreed-upon timelines. As a result, GoPro took full control of the development process in mid-2015.

Scheduled to be released early 2016, the GoPro Karma project was delayed several times before the GoPro Karma was announced with an introduction date of October 23, 2016. The Karma was released along with newer models of the HERO5 and Session cameras and features a removable handheld stabilizer (gimbal) integrated into the design. After a few customers complained about power failure during operation, GoPro recalled Karma drones and gave customers full refunds.

In November 2017, GoPro launched the Fusion camera,omnidirectional camera which is capable of recording 360-degree footage. The Fusion was the first GoPro to feature an increased maximum resolution of 5.8K.

GoPro produces various mounting accessories for its cameras including a 3-way mount, suction cup, chest harness, jaws-type flexible clamp, dog harness, surfing mount, etc.

In April 2014, GoPro was listed by Adweek as one of the "Top 10 Best Brand Channels on YouTube" based on a combination of views, shares, comments and overall engagement.

As part of its transformation to a media company in 2014, GoPro created additional channels with GoPro content on YouTube, Virgin America, and Xbox Live.PlayStation Network in 2015.

The 35mm camera (model #001) became available on April 13, 2005. It had dimensions of 2.5 by 3 inches (64 by 76 mm) and weighed 0.45 pounds (200 g). It included the camera, a clear case with quick release, a camera strap and ski glove adapter lash. It could pivot "on the fly" and be functional to a depth in water of about 15 feet (5 m). It was described as a "reusable wrist camera" and included a roll of 24 exposure Kodak 400 film.

The first generation of Digital HERO cameras (2006–09) were powered by conventional AAA batteries and included a rugged housing and wrist strap. Models were distinguished by their still image resolution and shot video in standard definition (480 lines or lower) with a 4:3 aspect ratio. Like the film camera HERO, the first-generation Digital HERO cameras were equipped with an optical viewfinder.

The original Digital HERO (DH1; 640×480 still resolution, 240p video in 10-second clips) of 2006 was succeeded by the Digital HERO3 (DH3; 3-megapixel stills, 384p video) and Digital HERO5 (DH5; same as DH3 but with 5-megapixel stills). All three of these had a 54° angle of view. A variant of the DH5 was released with an extreme wide-angle lens with 170° of angular coverage on the diagonal as the Wide HERO; the Wide HERO had a different housing than the other first-gen cameras (DH1/DH3/DH5) to accommodate its larger lens.

The Digital HERO released in 2006 (Model: SQ907 mini-cam) had a 640×480 camera and shot QVGA definition 320X240 (10 fps) video for a maximum of 10 seconds. The Digital HERO1 had 32 MB internal memory without SD slot.

The Digital HERO5 was first introduced in 2008. It had a 5 megapixel still photo sensor and supported standard definition (512×384) video capture. It ran on two AAA batteries, had 16 MB of internal memory and could function with a 2 GB SD card. Its housing was rated to 100 ft/30 meters depth. Its dimensions were 2.6 × 1.75 × 1.25 inches (66 × 44 × 32 mm).

The GoPro Wide HERO was the first model with a 170° wide-angle lens. It was released in 2008 alongside the Digital HERO5 and had the same 5MP sensor (2592 x 1944), capable of 512x384 at 30fps video with sound recording (up to 56 min. on a 2GB SD card), 5MP Photos, 10s Self Timer, 3X sequence still photo burst and Auto "Photo every 2 or 5 seconds" mode. It was powered by 2 x AAA batteries (not included in the box).

The second generation of the HERO cameras (2010–11) were branded HD HERO for their upgraded resolution, now offering up to 1080p high-definition video. With the HD HERO generation, GoPro dropped the optical viewfinder.

The basic HD HERO was marketed either with a basic set of accessories (case and mount) as the "Naked", or in bundles with additional accessories named for the intended purpose (such as the HD Helmet HERO, HD Motorsports HERO, and HD Surf HERO).

The HD HERO also offered an expansion port on the camera"s rear panel, branded the HERO Bus. Optional accessories included the LCD Bakpac, which offered a small monitor that displayed and played back video, and the Battery Bakpac, which doubled the battery life of the camera.

All three versions of the HERO3 come in a 30% smaller and 25% lighter package, with WiFi built in. The change of the physical dimensions of the cameras compared to the previous generations (HD HERO and HD HERO2 were physically identical) means that some accessories for HD HERO Original and HERO2 are not compatible with HERO3, so GoPro made new versions of those accessories specifically for HERO3, which mostly also were compatible with HERO3+, see below. Those new versions of accessories are usually not compatible with older Hero camera generations. However, a lot of other accessories are compatible with all HD Hero camera generations.

The Black EditionWVGA at 240 fps.BSI sensor included in a GoPro. The Black edition also includes the WiFi Remote. The Black Edition cannot record at 25/30 fps in 720p and WVGA resolutions; it can only record at very fast frame rates in those resolutions. This is a deliberate firmware limitation, as the manufacturer does not expect that this high-end camera model will be used at these lower resolutions and frame rates.

A timelapse recording one frame every 10 seconds with a GoPro HERO3 camera mounted on a bicycle helmet during a bike ride in Chicago. Note how the wide angle lens allows for the rider to capture wide images.

The HERO3+ camera models claim dramatically improved low light performance and have a waterproof enclosure which is 20% lighter and 15% smaller than the HERO3"s, according to the GoPro website. The HERO3+ camera housing is 20% smaller than the HERO3. The cameras are claimed to have improved image sharpness (close focus down to 7" vs about 3 ft on the HERO3, at the expense of distant focus which is slightly less sharp

The HERO4 Black Edition still has a 12 megapixel (MP) CMOS and a f/2.8 fixed maximum aperture and focus free. It adds Bluetooth connectivity, Highlight tag, Protune Available for photo and a new processor claimed by GoPro to be twice as fast as that of the HERO3+ Black Edition, doubling the frame rates in most resolutions. The HERO4 Black Edition can record 4K UHD video (3840×2160) at a frame rate of 24, 25 and 30 fps.Wi-Fi disabled at 4K/30, GoPro claims the HERO4 Black Edition battery life to be 65 minutes, increasing to a maximum of 1h 50" at 720p/240.

The HERO4 Silver Edition is basically a HERO3 Black Edition with the addition of a micro speaker,touchscreen display, Protune for photo and highlight tag (the first GoPro with this), a lower clocked Cortex-A9 and missing the Black Edition"s integrated analog-to-digital converter which supports a wider variety of professional low-sensitivity external microphones.4K video (3840×2160), but it supports Wi-Fi, Bluetooth and contains the sameAmbarella Inc. A9system on a chip (SoC) as in the HERO4 Black.

The HERO4 models maintain the H.264 video codec of previous versions and MP4 file formats. GoPro claims the mono microphone in both the Black and Silver Editions has twice the dynamic range of that in the HERO3+, and that the HERO4 Black and Silver Editions have improved low-light performance.

In September 2014, GoPro released an entry level camera named simply "HERO", priced at $130, alongside the HERO4 Black and HERO4 Silver. It is built into a waterproof housing, unlike the HERO4 line.

The GoPro HERO (2014) can capture 5mp still images and has a 5fps burst option. It is able to record 1080P at 30 or 25fps and 720P at 60 or 50fps on to a MicroSD card up to 32GB. It has an LCD non touch display on the front and is waterproof down to 40m.

In June 2015, the company started to sell the GoPro HERO+LCD, which provides video recording at 1080p at 60 fps and 8 megapixel photos. The HERO+LCD is also built into a waterproof housing.

The HERO6 Black was introduced on September 28, 2017.HEVC video recording at up to 60 fps and 1080p at up to 240 fps, automatic upload of footage to cloud, voice controls and 5 GHz Wi-Fi. It was the first GoPro sporting GoPro"s custom system on a chip (SoC) the GP1.

The HERO7 White, HERO7 Silver and HERO7 Black were announced and released in September 2018, as the seventh-generation action camera series from GoPro.

The HERO7 White was intended as the entry-level camera, featuring only 1440p resolutions for video and time-lapse video functions and a lack of WDR or HDR in its photos. The HERO7 Silver was intended as the mid-range camera, featuring 4K resolutions for video and time-lapse video resolutions and WDR in its photo mode. Initially, both the HERO7 White and Silver defaulted to a video resolution of 1440p with 1080p only available by cropping.

By contrast, the HERO7 Black was introduced at the high-end level and primarily encompasses the features of the HERO6 Black with major improvements. The HERO7 Black introduced a heavily improved electronic image stabilisation known as "HyperSmooth" video stabilization, which GoPro has advertised heavily as "Gimbal-Like", as its primary improvement.

During its release, the HERO7 Black largely competed with rival camera and camera accessory manufacturer DJI which released the DJI OSMO Action, which also introduced a similar enhanced stabilization feature.

On February 28, 2019, GoPro released HERO7 Black in a new "dusk white" color. This is a limited edition and it has the same specs as in regular version and differs just in color.

The HERO8 Black essentially contained the former features of the HERO7 Black, however improved on certain functions. Most notably, the "HyperSmooth" feature introduced in the HERO7 Black was improved on and named "HyperSmooth 2.0", also resulting in an improvement of the TimeWarp feature introduced in the HERO7 Black. The HERO8 Black also improved the image quality, improving the HDR functions of the camera to allow HDR to assist the SuperPhoto function of the camera that automatically chooses what image processing to use such as high dynamic range (HDR). GoPro also reintroduced the field-of-view (FOV) functionality as, "Digital Lenses" which retains the original SuperView, Wide, Narrow, Linear FOV settings. Moreover, live-streaming now streams in 1080p instead of the HERO7 Black"s 720p and the RAW imaging functionality has now been expanded for all photo modes.

The HERO8 Black largely introduced several new functions into the camera. Physically, the HERO8 Black now incorporates the connecting prongs that are used to connect accessories, directly onto the camera. Originally, the cameras would only be able to access the prongs if the cameras utilised either the frames (for cameras HERO5 to HERO7) or the protective cases for HERO4 and before. Moreover, the GoPro logo moved under the LCD screen to make way for extra microphones. More additions to the camera most notably were part of the software aspects of the camera. These included an option to switch between various settings presets, including standard, activity, cinematic and action shots and adjusting on-screen shortcuts of the user interface. Most notably as part of software, was the introduction of the night-lapse video, which similar to the time-lapse video mode, automatically stitches the frames captured by the camera at set intervals, however with the addition of improved low-light performance.

The HERO8 Black also attempts to address vloggers who may wish to use the GoPro in such a manner. As such, GoPro has also introduced an external accessory known as the "Media Mod" which includes a USB Type-C port for supplying power to external microphones and accessories, a micro-HDMI port and a 3.5mm microphone port. Moreover, the accessory includes a mount to connect either external microphones, LEDs or an LCD screen.

The HERO9 Black essentially contained the former features of the HERO8 Black, however, improved on certain functions. Most notably, the "HyperSmooth" feature introduced in the HERO7 Black and refined in HERO8 Black was improved on and named "HyperSmooth 3.0". It also features a max resolution of 5K for video and 20M for photos and adds a front-facing 1.4-inch color "selfie" screen.

The HERO10 Black essentially contained the former features of the HERO9 Black, however, improved on certain functions. Most notably, the "HyperSmooth" feature introduced in the HERO7 Black and refined in HERO8 Black was improved on and named "HyperSmooth 4.0".

The major changes new GP2 processor, HERO10 Black shoots 5.3K video with double the frame rate, 23MP photos, enhanced low-light performance and HyperSmooth 4.0 video stabilization in all modes. On top of all that, HERO10 is cloud connected—so the moment you charge it, your footage is automatically uploaded to the cloud.

Karma Drone became available October 23, 2016. The drone is compatible with the HERO7 Black, HERO6 Black, HERO5 Black and HERO4 Black and Silver. The Drone has 20 minutes of battery life.

GoPro released the 3D HERO system in April 2011, which coupled two HD HERO cameras via a synchronization cable in a single housing to form a stereoscopic 3D camera. One of the cameras is used in upside-down mode.anaglyph to be viewed wearing red-cyan glasses.

In 2014, GoPro released an update as the Dual HERO system, which provides similar functionality using two HERO3+ Black edition cameras. The updated Dual HERO BacPac sync/link cable now has an asymmetric design: the right or primary camera (viewed with the lens facing away from the user) is larger than the left (secondary) camera, and the left camera is used in upside-down mode.

The Odyssey is a 16-camera panoramic stereo rig designed to produce content for the Google Jump virtual reality platform by synchronizing the cameras and automatically stitching their footage together.Google I/O in May 2015

The Fusion was announced alongside the HERO6 Black360° Panorama video. Fusion Studio can export to several formats, including H.264 (4K), CineForm 422, and Apple ProRes 422.

The GoPro GP1 is their own System-on-Chip with the main task of image processing. It replaces the earlier used Ambarella SoC"s and launched in the GoPro HERO6.Socionext.

The GP1 encodes video in the H.265 codec, also known as HEVC. The available resolutions are 4K60, 2.7K120 and 1080p240 unstabilized or 4K30, 2.7K60 and 1080p120 digitally stabilized.

"GoPro doesn"t like their HERO3 compared to Sony"s AS15?". DigitalRev.com. March 19, 2013. Archived from the original on March 17, 2015. Retrieved February 20, 2015.

"GoPro Hero 3 Black Edition: Seconda solo a se stessa". InsideHardware.it (in Italian). October 25, 2013. Archived from the original on September 24, 2015. Retrieved September 28, 2015.

"GoPro launches 3D HERO system; world"s smallest 1080p 3D Camera" (Press release). GoPro. April 4, 2011. Archived from the original on 12 November 2021. Retrieved 12 November 2021.

"Dual HERO System Workflow - Setup and Recording". GoPro Support. September 30, 2019. Archived from the original on 10 December 2021. Retrieved 9 December 2021.

The launch of the GoPro Hero 5 Black at Photokina 2016 marked a dramatic new direction for the market-leading action camera manufacturer.  We take a look at what’s new in this GoPro Hero 5 vs Hero 4 comparison.

The first thing to note in any GoPro Hero 5 vs Hero 4 comparison is that the waterproof housing has gone, replaced by a frame system along the same lines as the Hero Session, but despite the change in design surprisingly most of the actual video capture specifications remain the same.

However whilst there was little movement in resolutions and frame rates ,the Hero5 is all about refining the design and adding technologic features that once again push the GoPro Hero way out in front of the competition.

Let start with video capture. Running through the list of available options for resolution and frame rates there seems to be little if any movement. The headline-grabbing 4K at 30 frames per second (fps) and 1080p at 120fps remains the same as the Hero4, so no 8K as rumored on some sites.

In line with the GoPro Hero Session the traditional removable casing has been scrapped and instead uses a detachable frame. This system has several obvious benefits; It’s makes the entire camera smaller and lighter than before, which in turn means that it looses some of the bulk and will be easier than ever to mount.

With no case you can now see all buttons directly, this won’t bother those who are long term GoPro users but for those new to GoPro, or switch between different camera manufacturers the lack of exterior markings for the buttons can be a real pain.

No case means you don’t need to check that the door and seal is properly closed and water tight. That means that you can get on with the activity you’re about to do without the old routine of checking and then double checking that everything is sealed and tight. You only need to loose one GoPro through water damage to run through these checks vigorously!

LCD and touch screens are nothing new to GoPro Hero with an optional accessory having been available for the Black series for a number of years. The old Hero4 Silver already had one incorporated but this is the first time it’s featured as an integral part of the flagship Black.

The 2-inch size is larger than most and really only challenged by the Yi 4K action camera that has a couple of mm on it for size. If the screen is anything like the Yi 4K’s then it’s inclusion can only be a good thing and will make using the GoPro out in the field far easier than any other GoPro.

Of course, wearing and using the remote should help, but even that isn’t always that easy so just being able to shout at your GoPro to start recording seems, in principle, at least like a great idea.

Finally GoPro has GPS built in, which means you can now track your location and see your route when you review footage. It’s a welcome addition and once we have one in our hands we’ll take a fuller look at it’s full potential.

The GoPro Hero5 Black is the first GoPro to have built in stabilization and this will help to reduce camera shake and vibration that’s inevitably caused by the camera being attached to a moving object.

Having tested the GoPro Hero5 Black – and then bought one because it is so good – this action camera marks a major upgrade in design and usability over GoPro’s previous generation. The changes that have been made all make sense and it’s great to see that the market leaders in the action cameras are still innovating and leading the way.

It’s a GoPro. Just like the iPhone 8 is an iPhone, the new iPad is an iPad, and how most iterative product releases tend to resemble their forebears, the new Hero 6 Black is stunningly similar to the camera it’s supplanting.

Well, mostly. After spending all launch day with the $499 Hero 6 Black, and a few days after that, I can say it’s definitely easily mistaken for the $399 Hero 5 Black, especially on the outside. If you try to pluck the newer of the two out of a bag, the laws of probability dictate that you’ll only get the Hero 6 half the time. They’re that physically identical.

So why the $100 price bump this year? The answer lies on the inside with the new GP1 processor — GoPro’s latest weapon in the action camera market, and the thing that most distinguishes the Hero 6 Black from the Hero 5 Black. It’s been custom-designed by a company called Socionext, and is exclusive to GoPro. From the sounds of it, GoPro was heavily involved in the process of its creation, which took almost three years from the earliest discussions.

It’s an important step for GoPro, because it gives them distance from competitors who have increasingly used the same components — Ambarella’s processors in particular — that help make GoPros good cameras in the first place. It also gives them more control over the image pipeline.

GoPro even argues that the GP1 has more potential than the Ambarella processors it’s replacing because of that control. Late in the day at the launch event, when an athlete asked CEO Nick Woodman about what other resolution / frame rate combinations might be coming (as if 4K footage at 60 fps wasn’t enough), he said, “We haven’t completely unlocked the performance of GP1 yet.”

GoPro has done a good job over the years of squeezing extra performance out of its cameras via firmware updates, so it’s worth believing there’s more to come like Woodman says. But enough about what the GP1 could be. What does the Hero 6 Black do for you now?

At first blush, it offers as good or often slightly better image quality compared to the Hero 5 Black. There’s extra dynamic range, especially in ProTune mode and with the camera set to capture in “flat” color, and the Hero 6 Black captures a little bit more fine detail in both videos and photos. It distinguishes and separates colors better, too, and images from the Hero 6 Black aren’t as warm as they tend to be from the Hero 5. You might have to strain to notice these differences in many cases — especially in good lighting — but they’re there, and it’s important that GoPro’s ahead of where it was with the old processor.

But for most people, the immediate value of the GP1 will show up in other parts of the camera. For one, GoPro says it has bestowed the Hero 6 Black with better electronic image stabilization, and that absolutely bears out. The EIS on the Hero 5 Black was okay, and maybe useful in a pinch, but it never felt like it was worth the 5 percent crop that the software has to do on the image to pull it off. On the Hero 6, it’s definitely worth it; it’s strong and smooth, much like the digital stabilization on Google’s Pixel smartphone, but far less jittery. I left it on almost every time I wasn’t shooting in 4K 60 fps or 1080p 240 fps. (It’s not available in those modes anyway.)

Walking around with the camera in my hand, the EIS erased most of the evidence of my steps. Holding the camera on a small tripod grip produced footage that almost looked as good as you can get with the Karma Grip, which suspends a GoPro in the air and uses motors for stabilization. (Some employees were even nervously joking about how the Hero 6’s stabilization runs the risk of obsolescing that product.) With a Hero 6 cranked tight to the roll bar of a bike or racecar, or clamped to a ski pole, I’m willing to bet the new EIS will prove even more valuable.

The Hero 6 Black also feels relatively stable, which has been a problem for GoPros over the years. It only ever worked itself in bit of a processing knot when I was shooting rapid-fire clips at 4K 60 fps and 1080 240 fps, two of its most intensive shooting modes. And at that point, the trusty “pull the battery out” hard reset was enough to get it going again.

Everywhere else in the experience, the GP1 has the Hero 6 Black moving fast. But the revamped touch-based menu system that GoPro rolled out last year could use some more work. There are too many different possible swipe actions competing with each other on what is still a pretty small screen, and the performance and UI of some of the menus that those swipes activate is still confusing.

With more modes and options than in any other GoPro, I understand the company’s desire to continue moving away from its classic button-based menu system. You can still use the small LCD screen and the buttons to move through menus if you want, but there’s honestly too much going on in GoPros at this point to constantly be cycling through options one button click at a time. So if the touchscreen is going to be front and center, it needs to be a little more polished.

The same could be said for the company’s mobile apps. Quik is a sweet idea — doing a lot of the boring first steps of editing for you, automatically — but the app experience is dizzying any time you try to wrestle control back from it. The same can be said for the main GoPro app, which is your conduit to the files on your camera. GoPro now uses the start page of the main app to promote those quick-editing features offered by Quik, but it does this so aggressively that I have sometimes found myself lost as to which app I was in. GP1 is also supposed to make these edits better by improving the analysis of the footage that identifies what’s a “good” clip, though it’s hard to see that in this noise.

The Hero 6 Black isn’t a revolutionary change compared to the camera that came before it, but it’s a solid step forward. And considering the company was building off of an entirely new processor this time around, it’s encouraging that there don’t appear to be any setbacks. There’s a progression in image quality and performance, and if you believe GoPro, more runway to improve the camera as it ages.

Of course, that doesn’t mean GoPro won’t offer a Hero 7 next year. In fact, it’s pretty likely something like it is coming. After all, the decision to wait two years between releasing the Hero 4 and Hero 5 cameras was partly why the company took such a financial hit in 2016.

This is another reason why the Hero 6 Black is important to GoPro. It not only represents more independence and control with the GP1, but it’s a sign that the company’s back on offense. That’s a huge deal for a company that’s gone through multiple rounds of layoffs, had to immediately issue a recall for its first drone, and has seen its once soaring stock price flatline.

Woodman believes that GoPro’s at the point where its product lineup has become diverse enough that it can always have something new for customers, even if it’s not always from the same place. “Now we can be advancing in spherical with Fusion, we can be advancing in drones with future generations of Karma. There’s opportunities, obviously, to advance with the Hero line,” he says. “And then, as we’ve shared, we see opportunities for new form factors of GoPros. Those would be yet another new product line that we could be making advancements in.”

He wouldn’t say what those form factors might be, but vague ideas were teased throughout the day: smaller, lighter, different. Maybe something like Snap’s Spectacles, maybe not. Whatever they become, the point is that GoPro is thinking about building for a broader audience. “The majority of our customers aren’t hucking double backflips off cliffs and aren’t throwing big carves on their motocross bike in the desert,” Woodman says. “We know that we need to do a better job designing products that appeal to those people, to those customers that are maybe a little more casual.”

This new approach is a departure from two years ago when the company offered as many as six different “Hero”-branded cameras at slightly different price points, and it started in early 2016 when the company culled half of those cameras before moving into drones and spherical capture. And yes, Woodman is aware that it seems like a pretty obvious reshaping of the company’s strategy.

“I would imagine somebody listening to this from a larger, more established consumer electronics company might be smiling and saying, “You’re finally figuring it out,” but you know, I mean, we’re only 15 years old, and we’re learning. You can only grow so quickly, and you can only do so many things at a time,” he says. “In many ways a business is like a person. You grow, and you mature, and you improve, and I think GoPro is becoming more of an adult t