measure smartphone display screens manufacturer

2023-01-03 12:32:11

The QuickTest™ II+ performs rapid statistical Qualification and QC testing on cell phone displays, hand-held displays, and other small format LCD and OLED displays. QuickTest™ II+ is a successor to our QuickTest™ system which is installed at LCD manufacturing facilities world-wide.

In the past, Qualification and QC testing of cell phone displays often involved a dark room laboratory with optical instruments mounted on home-made fixtures. The testing was labor intensive and took too long to acquire significant statistical data. This resulted in very long test times for qualification testing and limited QC verification. With its integrated instruments, display drive, and powerful software, QuickTest II+ makes rapid qualification testing and QC testing possible!

measure smartphone display screens manufacturer

Konica Minolta’s sensing business started with the development of a built-in exposure meter for cameras. In the 1960s, the company released standalone exposure meters and has since been offering products and services for light and color measurement, such as illuminance meters, spectroradiometers, and spectrophotometers, for more than 50 years as one of the leading companies in this field. Konica Minolta has also been working with public organizations responsible for setting industrial standards around the world and supporting industry with its optical measuring technologies. In particular, the Color Analyzer series which the company has been offering and evolving over the past 35 years are now recognized as the de-facto global standard in the area of quality control of TVs and are used by the world’s major display manufacturers for a variety of purposes, including the inspection of smartphone and other OLED displays.

In the core business for sensing, Konica Minolta seeks to capture a greater share for light-measuring products by capitalizing on the growing demand for OLED displays and other market changes, and for color-measuring products by developing new product applications for the automobile, food and building-material industries.

measure smartphone display screens manufacturer

Smartphone Display Market size was valued at USD 58.3 Billion in 2020 and is projected to reach USD 102.1 Billion by 2028, growing at a CAGR of 7.25% from 2021 to 2028.

Due to increasing awareness of new technology and improvements in Smartphone screens. The market is expected to rise as demand for high-end Smartphones grows faster than demand for mid-range and low-end smartphones. The demand-supply ratio has reached a stable equilibrium. The demand for phones is likely to rise, allowing the sector to overcome its current growth limits. The Global Smartphone Display Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

The characteristics of a Smartphone’s display refer to the screen technology, resolution, size, and pixel density. The display is the means of interacting with and consuming the content that millions of producers and developers have worked so hard to create. TFT LCD, IPS LCD, resistive touch screen LCD, capacitive touch screen LCD, OLED, AMOLED, Super AMOLED, retina display, haptic, and gorilla glass are just some of the display options available on smartphones. When modern phones were first released, most Smartphone displays were in the range of 3 to 4 inches, slim, and had a low resolution and high pixel density. The consumer now expects smartphones to have a high-quality display that is comparable to the display and resolution of laptops, with increased brightness, and the ability to display HD photos and HD films.

Resistive and capacitive displays are the two main types of Smartphone displays. A typical control display using the conductive touch of a human finger is an advanced capacitive screen. When a user tries to touch a capacitor display, the quantity of electrostatic field or charge delivered to the different points of contact transforms into a working capacitor. The advanced resistive screen, on the other hand, is made up of two thin layers of additional polyethylene terephthalate (PET) that have been coated with indium tin oxide (ITO). When these two layers are connected, a high voltage is generated by the advanced system, which then commences the monitor touch process at the appropriate location. Because of its increased touch sensitivity and clarity, the advanced capacitive touch screen display currently has a greater market than the old variety.

Numerous factors contribute to the widespread use of smartphones and the increasing demand for them. It is one of the most effective ways for people to communicate with one another, and prototypes are widely accessible on the market today. The market for Smartphone displays is enormous, according to scientific evidence. It’s similar to an addiction. In addition, it’s a fantastic way to pass the time. People are becoming more aware. This is also strengthening the Smartphone Display Market. The Smartphone’s journey began. When it comes to making a Smartphone buying decision, the screen is really important. The display screen has evolved since the days of black-and-white mobile phones, and technology has now reached the point where flexible panels are possible. The increasing sales of smartphones around the globe are one of the most important factors supporting the Smartphone Display Market’s growth.

The market is expected to rise as demand for high-end Smartphones grows faster than demand for mid-range and low-end smartphones. Manufacturers are bringing premium features like multi-lens front or rear cameras, bezel-less displays, and huge batteries to lower-cost models. This is expected to have an impact on market growth. In the last five years, displays have progressed at an ever-faster rate. Among many display technologies, OLED technology has emerged as the most popular Smartphone display technology, with all of the world’s most popular phone suppliers delivering OLED handsets. For the manufacturers in the Smartphone Display Market, R&D will continue to take center stage. One of the most popular techniques used by players in the Smartphone Display Market is to do research and development. These initiatives are focused on both improving existing products and developing new ones.

Samsung, for example, has developed a Smartphone screen that is both flexible and indestructible. Because the new display is made of plastic rather than glass, it is less likely to shatter or split. In addition, when dropped from a height of 4-6 feet, the display passed the break test. Another recent advancement in the field of Smartphone display is the phone makers’ accomplishment in incorporating a fingerprint scanner within the screen. Vivo and Xiaomi were among the first to introduce this innovative technology in their smartphones. AUO, a Taiwanese electronics firm, developed a 5-inch AMOLED display that can bend 1.5 million times without breaking. Phone packaging is a critical and crucial aspect of the overall process.

The Smartphone display industry is being driven by increasing demand for smartphones and tablets, as well as the normal comfort and convenience advantages. The demand-supply ratio equilibrium, on the other hand, has been well-balanced. Without a doubt, phone usage is projected to increase in the coming years, assisting the market in overcoming current growth restrictions. COVID19 has thrown the entire supply chain into disarray. The continuous lockdown has a bad impact on the manufacturers’ morale. Despite high demand in specific areas around the globe, large shops such as supermarkets and hypermarkets, whose primary duty is to sell phones, have experienced severe COVID19 has thrown the entire supply chain into disarray. The continuous lockdown has a bad impact on the manufacturers’ morale. Despite high demand in specific areas around the globe, large shops such as supermarkets and hypermarkets.

Based on Types, The market is classified into LCD, OLED, AMOLED, and Other. The OLED segment dominated the Global Smartphone Display Market. In technologies like TVs, smartphones, and smart wearables, the application breadth is expanding. Highly bright screens, minimal power consumption, and a tiny and lightweight form factor are all advantages of using OLED panels in smartphones. Huge investment and government support for, the construction of new OLED and LCD panel manufacturing facilities growing popularity of OLED displays in smartphones.

Based on Application, The market is classified into OEMs and Aftermarket. The aftermarket segment accounted for the largest share of the Global Smartphone Display Market during the forecast period. OEMs are premium Products Manufactured by Companies. Due to the high adoption of premium products and several benefits of OEMs such as High Quality, long-lasting durability, and Better hurdle less performance Drives the market growth.

On the basis of Geography, The Global Smartphone Display Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. APAC accounted for the largest share of the global Smartphone Display Market and this trend is projected to continue shortly. The majority of display producers (such as Samsung Display, LG Display, AU Optronics, Japan Display, and Sharp) are located in countries such as South Korea, China, Taiwan, and Japan, which explains APAC’s dominance in the global Smartphone Display Market. The presence of various Smartphone and tablet vendors, TV and signage display manufacturers, NTE device vendors, and other vendors in APAC is also projected to enhance the Smartphone Display Market.

The “Global Smartphone Display Market” study report will provide a valuable insight with an emphasis on the global market including some of the major players such as Samsung Display, BOE, Sharp, LG Display, SZCSOT, Giantplus, HannStar, AU Optronics, Japan Display, InnoLux Display, and Tianma Micro-electronics. Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis.

• In August 2021, Samsung has launched the Galaxy Z Fold 3, its most sophisticated Smartphone. The Samsung Galaxy Z Fold 3 is designed to be stylish, productive, and long-lasting. Samsung has added several new capabilities to the Z Fold 3 to make it one of the most capable Android phones yet.

• On 22 February 2021, The W41 Pro is LG’s newest Smartphone was launched. The phone has a 6.55-inch touch screen display with a resolution of 720 pixels by 1600 pixels and a resolution of 720 pixels by 1600 pixels. The LG W41 Pro is equipped with a MediaTek Helio G35 2.3GHz octa-core processor and 6GB of RAM.

KEY COMPANIES PROFILEDSamsung Display, BOE, Sharp, LG Display, SZCSOT, Giantplus, HannStar, AU Optronics, Japan Display, InnoLux Display, and Tianma Micro-electronics.

Smartphone Display Market was valued at USD 58.3 Billion in 2020 and is projected to reach USD 102.1 Billion by 2028, growing at a CAGR of 7.25% from 2021 to 2028.

The major players are Samsung Display, BOE, Sharp, LG Display, SZCSOT, Giantplus, HannStar, AU Optronics, Japan Display, InnoLux Display, and Tianma Micro-electronics.

The sample report for the Smartphone Display Market can be obtained on demand from the website. Also, the 24*7 chat support & direct call services are provided to procure the sample report.

measure smartphone display screens manufacturer

We put the Honor Magic5 Pro through our rigorous DXOMARK Display test suite to measure its performance across six criteria. In this test results summary, we will break down how it fared in a variety ...

We put the Samsung Galaxy S23 Ultra through our rigorous DXOMARK Display test suite to measure its performance across six criteria. In this results summary, we will break down how it fared in a variety ...

We put the Oppo Find N through our rigorous DXOMARK Display test suite to measure its performance across six criteria. In this test results, we will break down how it fared in a variety of ...

We put the Huawei Mate 50 Pro through our rigorous DXOMARK Display test suite to measure its performance across six criteria. In this test results, we will break down how it fared in a variety ...

Apart from a larger screen, the Apple iPhone 14 Plus and iPhone 14 share many of the same specs, including the same A15 Bionic processor. We tested the iPhone 14 Plus display, and as expected, ...

We put the Asus ROG Phone 6 through our rigorous DXOMARK Display test suite to measure its performance across six criteria. In this results summary, we will break down how it fared in a variety ...

We put the Black Shark 5 Pro through our rigorous DXOMARK Display test suite to measure its performance across six criteria. In this test results summary, we will break down how it fared in a ...

We put the Sony Xperia 1 IV through our rigorous DXOMARK Display test suite to measure its performance across six criteria. In this test results summary, we will break down how it fared in a ...

We put the Vivo X80 Lite 5G through our rigorous DXOMARK Display test suite to measure its performance across six criteria. In this test results summary, we will break down how it fared in a ...

We put the Vivo X80 Pro (Snapdragon) through our rigorous DXOMARK Display test suite to measure its performance across six criteria. In this test results summary, we will break down how it fared in a ...

We put the Vivo X80 Pro (MediaTek) through our rigorous DXOMARK Display test suite to measure its performance across six criteria. In this test results, we will break down how it fared in a variety ...

We put the Xiaomi 12S Ultra through our rigorous DXOMARK Display test suite to measure its performance across six criteria. In this test results, we will break down how it fared in a variety of ...

Apart from a smaller screen, the Apple iPhone 14 Pro and iPhone 14 Pro Max share the same specs, including the same A16 Bionic processor. We tested the iPhone 14 Pro display, and as expected, ...

We put the Xiaomi 12T through our rigorous DXOMARK Display test suite to measure its performance across six criteria. In this test results, we will break down how it fared in a variety of tests ...

We put the Xiaomi 12T Pro through our rigorous DXOMARK Display test suite to measure its performance across six criteria. In this test results, we will break down how it fared in a variety of ...

We put the Google Pixel 7 Pro through our rigorous DXOMARK Display test suite to measure its performance across six criteria. In this test summary, we will break down how it fared in a variety ...

We put the Google Pixel 7 through our rigorous DXOMARK Display test suite to measure its performance across six criteria. In this test summary, we will break down how it fared in a variety of ...

We put the Sony Xperia 5 IV through our rigorous DXOMARK Display test suite to measure its performance across six criteria. In this test results, we will break down how it fared in a variety ...

measure smartphone display screens manufacturer

All screens flicker to some degree — be they TV screens, car navigation displays, monitors, tablets, and yes, even smartphone displays. In this article, we will talk a little about what flicker is, what can cause it (on smartphones in particular), and how we at DXOMARK test for it, quantify it, and measure its impact on the end-user experience.

Flicker is a quick oscillation of light output between on and off; it is measured in hertz (Hz) to quantify the frequency at which the oscillation occurs. While we may not be consciously aware of the flicker phenomenon, it’s important to understand that our eyes still physically respond to it — that is, our irises expand and contract in response to these changes in brightness. This involuntary physiological response can certainly explain why we may have a headache and particularly why our eyes can feel tired after looking at a display for an extended period of time — they have been working hard! (This is especially true when looking at a display in dark ambient conditions, such as reading in bed with the lights turned off, for reasons we’ll touch on a bit more below.)

Given the ubiquity of smartphones, it is unfortunate that the flicker on their displays (especially OLED displays) is still an issue for many people. But wait! Why do they flicker? Well, let’s remember that smartphone display hardware is based on either LCD (liquid crystal display) or OLED (organic light-emitting diode) technology. LCDs don’t emit their own light; rather, they are back-illuminated by a strip of LEDs whose light intensity is quite powerful so as to compensate for the brightness drop due to the low transmission rate of the LCD panel (caused mainly by the RGB color filter). By contrast, in an OLED display, every pixel is itself an OLED that produces its own light.

Since both LCDs and OLED smartphone displays are composed of light-emitting diodes, let’s describe how these diodes are driven. Because of a diode’s intrinsic physical properties, it cannot be dimmed by changing the intensity of the current (mA) without impacting the color of the light. So how do phone manufacturers dim displays? They make use of a technique called pulse-width modulation (PWM), which means that they turn the diodes off and on at varying rates. Because we normally should not be able to see this switching between off and on (in other words, the flicker!), our brains are fooled into perceiving the screen as simply dimmer overall (a phenomenon known as the “brain averaging effect”). How dim depends on how long the diodes are off versus how long they are on: the longer they’re off, the dimmer the screen will appear.

So both LCDs and OLED displays power their light sources differently, but both technologies are subject to flicker effect; however, it is usually more noticeable on OLED displays than on LCDs. For one thing, OLED displays and LCDs show PWM at different frequency ranges — the PWM of OLED displays range from ~50 to ~500 Hz, whereas the PWM of LCDs starts at around 1000 Hz or higher. Second, as the human eye may experience flicker sensitivity up to about 250 Hz (at least for most people), it should come as no surprise that OLED displays are more likely to cause eyestrain than LCDs.

An on/off modulation pair is called a period, and the amount of time that the diode is switched on in a period is called a duty cycle. The chart below illustrates how different PWMs affect the perceived brightness of a display:

A significant disadvantage to using PWM technology can be that when a display adjusts to its minimum brightness in very dim or completely dark ambient light conditions, the duty cycle is very short and the interval when the diode is off is proportionately much longer (for example, minimum brightness may translate to a 10% duty cycle, meaning that the diode is off for 90% of the period). At lower PWM frequencies, flicker can become much more noticeable, which helps explain why reading text or watching videos in bed at night is more likely to cause headaches and eyestrain than when viewing screens in brighter conditions.

The video below was shot with a Phantom VEO-E 340L camera at 1500 fps (as were the other videos further below), slowed down to 4 fps to show display pulse-width modulation (PWM) — the white areas separated by black lines that extend across the screen when brightness diminishes at regular intervals. You can see the difference between the Samsung Galaxy S20 Ultra 5G on the left, which has a medium duty cycle (around 60%), and the Huawei P40 Pro and the Oppo Find X2 Pro, which have long duty cycles (roughly 90%; the black lines show that the OLEDs are turned off, albeit briefly):

So how does DXOMARK measure flicker? One major way is with a device called, appropriately enough, a flickermeter (specifically, a TRD-200 from Westar Display Technologies), whose sole purpose is to measure quick oscillations in brightness. Our engineers follow a strict protocol for measuring flicker on each smartphone display: all devices are individually tested using their default settings under the exact same dark (< 0.1 lux) ambient lighting conditions, and are placed at the same distance from the flickermeter. We chart the output on this graph (which we use to compare up to four phones in our display reviews; note that you can click on the name of a phone in the legend on the bottom of the graph to remove or redraw its results):

Yes, it’s a cool-looking graph, but what does it mean? How should we read this? Well, first of all, keep in mind that these results correlate with each device’s PWM — the on/off power cycle that helps control screen brightness. The horizontal X axis show the frequency of the oscillations over time measured with the flickermeter in hertz (Hz). The vertical Y axis shows the SPD(dB)— spectral power density in decibels, which is the amount of power associated with one frequency of the signal that the display generates.

Keep in mind that our engineers base their evaluations and the scores they assign to smartphone displays not only on the objective tests they perform with flickermeters and other instruments, but also on perceptual tests that they conduct after being specially trained to see flicker.

To further illustrate flicker, our engineers used a DSLR mounted on a translation rail and moved it quickly while it took a slow (1/10 second) shot of the three mounted smartphone displays shown below to imitate the effects of PWM. In the image of the Samsung Galaxy Note20 Ultra 5G on the left, you can see each individual white dot; on the Huawei P40 Pro in the middle, the individual dots are much closer together, but are still largely discernible; in the image of the OnePlus 8 Pro, however, the dots look more like an almost continuous line. Unsurprisingly, flicker is stronger on the devices where the white dots are further from one another — that is, devices with a lower PWM frequency.

Let’s wrap things up by first repeating that flicker on smartphones is caused by the use of pulse-width modulation that turns light-emitting diodes off and on to control screen brightness levels. As we normally perceive flicker via our peripheral vision rather than via our “attending vision” (that is, what we specifically focus our eyes on), the small size of a smartphone screen makes it less likely that we will see flicker on it (unless we hold the phone very close to our eyes) than we might when viewing content on a laptop screen or monitor. When we do see flicker, however, it’s the PWM that is the culprit; and while flicker can be reduced on a phone with a higher refresh rate, you may sometimes see flicker on it anyway if the phone’s PWM is slow (as we saw with the Samsung Galaxy Note20 Ultra 5G).

Finally, it’s also important to remember that some people are more sensitive to noticing flicker than others; in fact, even people who may not consciously perceive flicker may nonetheless be sensitive to it, winding up with headaches or eyestrain after overdoing their screen time. Such people could choose an OLED smartphone with an anti-flicker feature, or one with an LCD. As you can see in the table below, the last entry shows the data for the Xiaomi Mi 10T Pro; since it uses LCD technology, its PWM frequency is so high that it in essence eliminates the flicker issue.

This all said, you can rest assured that if our testers do discover a smartphone that has noticeable problems with flicker at its default settings, we will let you know about it as part of its Display review. (And by the way, we’ll also mention if a smartphone comes with a “flicker-free” feature or setting.)

measure smartphone display screens manufacturer

Resolution and aspect ratio is also important. That’s because the resolution of different screens can affect how designers build their apps. Based on this information, there are certain

Understanding size and resolution can help you optimize your mobile app for a variety of devices. This refers to both smartphones, tablets, and even smart TVs or other screens where users can download your app.

Not every mobile cell phone is the same. Some of smartphones have bigger screens. I’ve seen smartphone screen sizes that won’t even fit in my pocket. All of this impacts pixel density, pixel size, width, and more.

Here’s how to measure phone screen size. You need to use diagonal measurement. Start from top left corner of the screen and measure the length to the opposite diagonal corner. It’s pretty straightforward, and anyone with a ruler can do this.

Screen resolution is a little bit different. The resolution is measured by the number of distinguishable pixels that can be displayed in each dimension.

Basically, you’ve got to realize that since screen size and screen resolution both play a role in determining the PPI, it can tell you how well an image gets displayed on that particular device.

If these trends continue, which I expect them to, QHD screens will become a thing of the past. But for now, you should still make sure your app, images, and designs can accommodate as many devices as possible.

There’s also a difference between HD and QHD screens. Even though screen sizes are moving toward a standard resolution, app designers still need to be aware that their app will be seen on many different kinds of screens.

measure smartphone display screens manufacturer

The first iPhone, released way back in 2007, featured a 3.5 inch screen with a resolution of 320x480 pixels and 163 DPI. Smartphone screens have come a long way since then, with the latest iPhones offering up to 1242x2688 pixels and 485 DPI (the iPhone XS Max).

DeviceAtlas allows you to detect the viewport, resolution, screensize and DPI of almost 53,000 devices in real-time, giving your content optimization efforts the edge over your competitors.

measure smartphone display screens manufacturer

While Samsung will continue to supply approximately 80 per cent of iPhone displays, rumours claim that a little-known company called BOE looks set to become Apple’s second-largest OLED supplier. Not only is this a sign that Apple’s lowest-cost iPhone 12 model will likely make the leap from LCD to OLED this year, but it’s also a sign that Apple is looking to diversify which manufacturers it uses, and potentially looking to ready itself for a move into the display market itself.

You, like many of us when we first read the rumours, are probably wondering who the hell BOE is, and how it managed to score such a big deal despite its relatively unknown status. However, BOE is, in fact, the largest display manufacturer in China, supplying screens for smartphones, TVs and other electronic devices and home appliances.

BOE’s display technology is currently being utilised in Huawei"s most popular smartphone models, including the high-end P and Mate series, and it reportedly will manufacturer the palm-stretching screen set to appear on this year’s Huawei Mate 40.

BOE even provided the flexible OLED used in the foldable Huawei Mate X, which has proven way more reliable than Samsung’s flexible OLED efforts. Perhaps, then, it’s somewhat unsurprising that Samsung is reportedly considering using BOE screens for its future devices, likely at the expense of its own industry-dominating Samsung Display unit.

BOE’s surprising alliance with Apple isn’t the only time the two companies have worked together, either; the Chinese manufacturer already makes LCD screens for Apple"s older iPhones, and its tiny OLED panels are currently used in some Apple Watch models. It’s unclear how much BOE and Apple’s latest deal is worth, but it’s likely in the billions. According to online reports, Samsung’s deal with the iPhone maker is thought to be worth around $20 billion annually, so if BOE manages to secure 20 per cent of Apple’s display orders going forward, such a deal could be worth as much as $4bn.

Although BOE has managed to muscle its way into Apple’s exclusive list of OLED suppliers, and has invested heavily in facilities and equipment in order to meet the firm’s demands, the new partnership hasn’t got off to a flying start. According to reports, the company’s flexible OLED panels have not yet passed Apple’s final validation. This means, according to rumours, that BOE’s screens might not show up in the first batch of iPhone 12 models, and will instead start shipping on handsets at the beginning of 2021, with Apple instead set to re-increase its reliance on LG in the short term.

Scenarios like this, along with the fact that Apple is clearly looking to lessen its reliance on big-name display makers, makes us think that it won’t be long until the company ultimately stops relying on others altogether; after all, it’s no secret that Apple wants to control every aspect of its hardware development.

The display market could be Apple’s next target. Not only does the company already manufacturer screen technology in the form of its Pro Display XDR, but a recent Bloomberg report claims that Apple is “designing and producing its own device displays” and is making a “significant investment” in MicroLED panels. This technology utilises newer light-emitting compounds that make them brighter, thinner and less power-intense than the current OLED displays.

measure smartphone display screens manufacturer

What constitutes a great phone display? Is it the high resolution and pixel density? Well, that, and great screen quality test numbers, that"s why the Sony Xperia 1 IV specs with the 1644p 4K panel top our list. What about the high brightness and contrast that offer good outdoor visibility in the sun outdoors? That"s certainly important, but most of today"s flagships have HDR-certified panels that breach the 1000-nit barrier upwards to fit the standard, and their OLED tech ensures practically infinite contrast ratio, so it"s hard to pick on that merit alone.

Ditto for credible color gamut presentation, as per-unit display calibration is no longer a prerogative of Apple"s iPhones, while said HDR display flagships now cover both the standard RGB, and the wide P3 color gamut. Is it the actual white balance and DeltaE numbers then? It"s getting warmer, but throw in dynamically-adjusted refresh rate based on the content displayed, and you"ve narrowed it down to only a few choices when it comes to the best phone displays that we round up below.

Not only does Sony make the only phones with 4K display resolution, but it also calibrates them to a near perfect level. The flagship Sony Xperia 1 IV carries a 6.5" 4K display with the whopping 643 PPI pixel density, and our display benchmarks returned class-beating brightness, white balance and wide gamut color representation credibility levels, some of the best we"ve measured. Add the high dynamic refresh rate, and the Sony Xperia 1 IV has probably the best panel on a phone so far.

The CIE 1931 xy color gamut chart represents the set (area) of colors that a display can reproduce, with the sRGB colorspace (the highlighted triangle) serving as reference. The chart also provides a visual representation of a display"s color accuracy. The small squares across the boundaries of the triangle are the reference points for the various colors, while the small dots are the actual measurements. Ideally, each dot should be positioned on top of its respective square. The "x: CIE31" and "y: CIE31" values in the table below the chart indicate the position of each measurement on the chart. "Y" shows the luminance (in nits) of each measured color, while "Target Y" is the desired luminance level for that color. Finally, "ΔE 2000" is the Delta E value of the measured color. Delta E values of below 2 are ideal.

The Color accuracy chart gives an idea of how close a display"s measured colors are to their referential values. The first line holds the measured (actual) colors, while the second line holds the reference (target) colors. The closer the actual colors are to the target ones, the better.

The Grayscale accuracy chart shows whether a display has a correct white balance (balance between red, green and blue) across different levels of grey (from dark to bright). The closer the Actual colors are to the Target ones, the better.

Pay attention to that "brightest" part and the 1Hz-120Hz specs at the full 1440p resolution. Yes, that means that the S22 Ultra is equipped with the newest LTPO OLED display technology that allowed for both the record 1750nits of peak brightness, 15% less battery consumption than what"s on the S21/S21+, and the dynamically-allocated refresh rate that can go down to 1Hz when you are looking at static images, or rev up all the way to 120Hz when you scroll.

This brightness is what makes the S22 Ultra display, in particular, stand out, as the granularly adaptive refresh rate has been on Oppo and OnePlus phones before it.

If you are looking for the best foldable phone display, it"s again Oppo that delivers with its Find N line, rather than Samsung. We tested the Find N2"s display to be one of the most color-credible panel among all phones, not only bendy ones, and the brightest on a foldable phone.

As usual with Oppo, ever since its partnership with Pixelworks, there is a per-unit factory Delta E calibration, color-blindness presets, and camera-to-display wide color management system. The LTPO panel is factory-calibrated and delivers one of the best color credibility Delta measurements we"ve ever taken, with only Google"s Pixels being better here.

Moreover, the Find X5 Pro has the best white balance score, nearest to the 6500K reference point that means the screens colors are spot on in terms of warmth, neither too yellowish, nor cold and blueish. Adding the high typical or peak brightness levels, the company has managed to beat its own best phone displays record.

To take full advantage of its excellent display panel"s abilities, the Find X5 Pro employs a "multi-brightness color calibration," meaning that the screen is as color-credible in all lighting conditions, be it on the beach or in the dark.

Google managed to catch up with factory calibration and its Pixel 6 Pro display now delivers not only one of the most feature-rich panels in the Android universe - 1440p resolution, dynamic 120Hz refresh rate, and high brightness, but it is also in the top three in terms of color representation in our display benchmark database.

Birds of a feather, the OnePlus 10 Pro and Oppo Find X5 Pro, as they sport the same 6.7" 1440p LTPO OLED panel with dynamic refresh rate and individual display calibration at the factory level courtesy of the imaging specialists from Pixelworks. Thus, you get a near-perfect color accuracy, wide gamut coverage, and high average brightness, all for less than $900 barring any running OnePlus 10 Pro deals.

These measurements are made using Portrait Displays" CalMAN calibration software.The high dynamic refresh rate is the best thing that happened to mobile displays since the introduction of the OLED technology, and there is no looking back once you"ve tried it while browsing and scrolling. Here"s the answers on our question how does it all work exactly:

The display is also basically able to do what MEMC TVs do, automatically increasing frames in video to up the rate, and take better advantage of the high refresh rate even with content that is usually shot with 24fps or 30fps. Detailing the panel"s virtues in a blog post, the OnePlus CEO also mentioned that:

In order to reach industry-leading color accuracy standards, we have added an additional automatic color calibration machine to the production line. By adding an extra 30 seconds to the production time, each display panel is automatically calibrated for color accuracy before it’s released.

Apple"s finest finally found the 120Hz refresh feature (say that 3 times quickly) and if you are already invested in the iOS ecosystem, there is nothing better than the brightest, toughest displays on an iPhone so far, the one on the iPhone 14 Pro Max and iPhone 14 Pro.

Apple advertises it as having a record for a phone peak brightness level of 2000 nits, or more typical brightness of 1600 nits when consuming HDR content and 1000 nits otherwise. This is exactly what we measured and these displays are so advanced that only Samsung can make them at the moment with its 12th-gen OLED technology.

Say what you will about Google entering the fray here but the Pixels have very well calibrated displays and the new Pixel 6a is no exception. First off, its color credibility is better than the more established calibration champs here (just look at those DeltaE numbers below). It is also sufficiently bright, so if you are looking for a compact 5G Android phone with a great camera and display that won"t break the bank, the Pixel 6a would fit your narrative.

OLED displays are commonplace on all high-end phones, tablets, smartwatches, televisions, and even many of the many budget phones. However, there isn"t one type of OLED technology. Depending on your device, you may have an OLED, AMOLED, or POLED display.

Before we get into the differences between the types of OLED screens, let"s look at the similarities. Regardless of your OLED device, whether a laptop or a smartphone, there are some standard fundamentals.

Every OLED screen comprises millions of diodes, hence the name organic light-emitting diode. Viewed under a microscope, each screen consists of a series of red, green, and blue diodes that can be individually turned on and off. Behind this, the light-emitting pixels of an OLED display emit blue and yellow light. The yellow and blue light combine to form white light, passing through the red, green, and blue subpixels to produce a single pixel. Because each pixel handles its light and color, OLED displays do not need a separate backlight.

As an OLED screen doesn"t need a backlight, black is produced by turning off the pixels, resulting in deep, consistent blacks. This allows manufacturers to implement things like an always-on display without quickly burning through battery life.

Another critical advantage of OLED tech is high contrast ratios. Technically, OLED displays offer "infinite contrast," or 1,000,000:1 contrast ratios. This is because OLED displays reproduce black by turning off pixels entirely, and contrast is measured by comparing the brightest part of the screen to the darkest part. Improved contrast makes on-screen content more vivid and makes bright highlights look more impressive. This also means that OLED screens can reach higher brightness than the best IPS LCD screens.

OLED displays can display more colors with greater color accuracy than their LCD peers. This is great for photographers and videographers using their phones to preview, edit, and create content.

OLED displays have near-instantaneous pixel response times. Older LCD screens often have lower response times because to change from one color to another, they must physically change the orientation of a liquid crystal, which takes time. An OLED display turns a subpixel on or off with an electrical charge, giving them a faster pixel response time.

The omission of a separate backlight and the use of fewer components means OLED displays can be thinner than LCDs, making them more versatile in their applications. This means they are more fragile and prone to damage in high-impact or high-stress situations. Engineers combat this by using technologies like Gorilla Glass and robust metal frames. Mitigation strategies like these raise the cost of OLED screens.

OLED displays can also be transparent, depending on the materials used. Transparent displays are helpful for in-display fingerprint readers and under-display cameras, which allow manufacturers to design smartphones with fewer and smaller bezels, notches, and display cutouts. When notches and cutouts are necessary, OLED displays have more even brightness around those cutouts and notches compared with LCDs, where the backlight has to make it around the cutout, and things get a little messy.

Of particular import to smartphones, OLED displays often consume less power, especially when displaying dark images or UI elements, thanks to the pixel-level regulation of brightness. However, at max brightness, an OLED screen usually uses more power than an equivalent LCD.

As with any new technology, OLED tech is not without its flaws.OLED displays are prone to degradation from age and UV exposure, resulting from the organic nature of the molecules that make up the diodes. The organic nature of OLED displays also leads to a phenomenon called screen burn-in, where static UI elements like menus, navigation bars, and status bars (elements that are on-screen for long periods) leave a permanent ghost image, even when they are not displayed. However, burn-in has been somewhat mitigated by pixel shifting and technological advancements in recent years.

Early OLED screens placed all the organic materials on a glass substrate. However, glass is rigid, so a flexible plastic substrate is needed to create foldable display screens, leading to the creation of POLED screens.

POLED (polymer organic light-emitting diode) offers advantages in terms of durability and versatility. The replacement ofglass substrates with plastic ones makes them more shock-resistant. Another unique advantage is in the implementation. Designers can reduce bezel size by folding the electronics underneath an edge of the display instead of having it be on the same plane. POLED displays are also significantly thinner than OLED displays with glass substrates.

Note the difference between P OLED and pOLED. pOLED is the trademark that LG Display uses to brand its plastic OLED displays. It produces these displays for a variety of applications and companies. Google used pOLED displays on the Pixel 2 XL, LG used them on theLG Velvet and several wearables,and Apple reportedly used LG pOLED displays on some Apple Watch models. LG"s pOLED displays seem to suffer from an increased risk of burn-in, as users of the Google Pixel 2 XL complained of burn-in after a few months of use.

To get to the resolution and size of a phone, an AMOLED screen (active matrix organic light emitting diode) is needed. Older, passive matrix OLED displays (PMOLED) require higher voltages for higher pixels/resolutions. The higher the voltage, the lower the screen"s lifetime.

Thin-film transistor (TFT) arrays used in modern active-matrix OLED displays control the charging of the display"s storage capacitors. These TFTs control current flow, resulting in more energy-efficient OLED panels than PMOLED displays. This allows a larger display size without compromising resolution, lifetime, or power consumption.

QLED isn"t related to OLED displays—despite what the name may suggest—but it"s often slated as a competitor to OLED, and it aims to replace the technology by targeting both OLED"s successes and failures. QLED stands for quantum dot light-emitting diode. The core principle of QLED technology is the same as a regular OLED. A backlight is passed through red, green, and blue subpixel layers to generate an image. However, the backlight isn"t one large, uniformly-lit layer. Instead, QLED displays use an array of tiny individually-controlled LEDs to supply the backlight. Using individually-controlled LEDs means the display can produce a more accurate image with a higher contrast.

Generally speaking, QLED displays have similar benefits to OLED displays—high peak brightness, high contrast, perfect blacks, and good saturation. Still, they lack some OLED advantages, like image retention and reduced overall and sustained brightness.

QLED is found in TVs and large computer monitors because that"s where it sees the most benefit. OLED displays in phones are small enough, bright enough, and cheap enough that QLED wouldn"t be able to compete or offer any practical benefit to the end user.

Display type is only one part of the puzzle.What use is exotic technology if it doesn"t make any difference to the end user? Smartphone manufacturers use many approaches to improve their displays. Let"s look at a few things you should look for apart from the display type.

Resolution is the number of pixels a screen has. It is usually written as a ratio: pixels on the long side by pixels on the short side, for example, 1920 x 1080. Most smartphone displays have a resolution between 720p (1280 x 720) on the low-end and 4k (3480 x 2160) on some Sony models. While 4k is excessive and rare for anything under 15 inches, 720p, 1080p, and 1440p are all common smartphone resolutions.

The ideal smartphone screen resolution depends on the screen size. A metric called pixels per inch (PPI) describes the display"s number of pixels in a vertical or horizontal inch. For a 6-inch display, you should aim for at least 1080p or above 350 PPI. This will ensure that the text is crisp.

A subpixel is one of the light-emitting parts of a pixel—in the case of most displays, these are red, blue, and green—that combine in different quantities to display various colors in an image. Although RGB subpixel layouts have been the prevalent option for a long time, some display manufacturers elect to use subpixel arrangements like BGR, PenTile, RGBG, and WRGB. The reason these subpixel layouts exist is to combat the various shortcomings of the display technology.

As with resolution, the subpixel layout can affect perceived image quality. Over the brief course of display history, manufacturers and designers have settled on RGB as a standard, meaning content is generally optimized for that layout. When manufacturers decided to invent new subpixel layouts, the perceived quality took a bit of a hit.

So why do manufacturers use odd-pixel layouts? It depends on the manufacturer and its goals. Samsung uses PenTile displays, which use RGBG instead of RGB subpixels, to combat image retention on its AMOLED displays. WRGB displays add a separate white subpixel to boost brightness on OLED displays—a technology that is otherwise notoriously dim.

When it comes to smartphones, the pixel density is so high you won"t notice a slight reduction in quality from a change in the subpixel layout. Whereas, you"ll probably see the green subpixels dying out more quickly than the others, meaning PenTile and its friends are probably here to stay until an alternative arrives.

Refresh rate is the number of times per second a display refreshes, and higher refresh rates mean motion and animations look smoother. Generally, 60Hz is the lowest commonly-found refresh rate and is perfectly serviceable. Many modern flagship phones and a few mid-range phonesoffer 90Hz, 120Hz, 144Hz, and even 240Hz displays.

Response times on OLED displays are generally lower, meaning displays can reach these high refresh rates and look better at these higher refresh rates thanks to the reduced ghosting.

Smartphones are often used outside in bright sunlight, so display brightness is a huge factor. Display brightness is measured in nits or cd/m². Peak brightness is the momentary maximum brightness of a small portion of a screen, while sustained brightness is a more realistic representation of the brightness of the whole display. Aim for above 600 nits of sustained brightness since anything below may cause legibility issues in bright conditions. On the other hand, brightness is measured logarithmically, not linearly, meaning 1,200 nits is only twice as bright as 300 nits. This is important since many manufacturers lean heavily on high brightness metrics as a marketing point.

Display specifications are no different. While it is true that OLED displays may be the best option for some people, they command a premium, and a lot of people wouldn"t notice the difference.

Brightness, refresh rate, and resolution are all key factors, and performance as a whole should be the determining factor in selecting a display, not the shiny new technology involved. If you"re looking for a phone with an OLED display and a high refresh rate, check out the best Android phones you can buy.

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When you buy a device, you will often see both screen size and resolution listed in the specs. The screensize is the physical measurement diagonally of the screen in inches. This is not to be confused with the resolution, which is the number of pixels on the screen often displayed as a width by height (i.e. 1024×768). Because devices with the same screen size can have very different resolutions, developers use viewports when they’re creating mobile friendly pages. Viewports are scaled down versions of resolutions that allows sites to be viewed more consistently across different devices. Viewports are often more standardized and smaller than resolution sizes.

While desktop and laptop displays are in landscape orientation (wider than tall), many mobile devices can be rotated to show websites in both landscape and portrait (taller than wide) orientations. This means that designers and developers must design for these differences.

Group the styling into the most typical device sizes for phones, tablets, and desktops. In this case, anything larger than 7 inches is usually displayed at desktop resolution or-

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‘Lagging’ is known for causing frustration, leading to dissatisfaction for the device users. Measured in milliseconds, the response time to a tap on a smartphones screen might not be an issue that can not be overcome, but a delay between an action and its reaction in mobile gaming industry can make an important difference.

Helping in providing a user experience without lags, MATT performs in a testing protocol meant to determine the touch- to- display response time, additionally being an essential tool in benchmarking between different phone brands.

Building MATT to be a robot adaptable to as many testing scenarios as possible was a mandatory requirement from the initial stages of its development. Having this in mind, MATT was built as a universal tool, being able to integrate with as many external devices as possible (cameras, light modules, measurement devices, sensors and much more). This brought an advantage to easily testing multiple mobile phone brands, as well as simplified the integration of the gear required for the latency measurements.

Generally, in the everyday use, a good reaction time from a finger tapping a smartphone’s screen affects the user experience in many technological products. There are industries that represents the ideal testing scenarios for the pursued analysis, such as the mobile gaming field. The described use-case follows three variables: touch to display response time, display refresh period, touch sampling period (full explanation of each variable can be found by clicking the link below). Being measured in time increments as small as milliseconds, through MATT’s versatility, a high- speed camera is integrated with the robot in order to capture each frame as it is displayed on a smartphone’s screen. Therefore, the observation and processing of the touch time response is performed seamlessly.

One of the use-case’s objectives is to compare response time of devices, regardless of the phones manufacturing characteristics. As MATT stores created programs, by using test robust computer vision techniques, it allows for the same testing cycles to be performed on diverse smartphone brands. Having the devices tested under the same conditions, benchmarking the different touch- to- display response times is easily achieved.

Until now, MATT’s implications in the testing protocol were explored, as well as the most important aspects of the use-case. But there is more. Find out the details behind how a MATT fleet has been used in the measurement and benchmarking of touch-to-display response time and the results to the conducted study by reading our client’s display protocol for measuring the touch response time on smartphones.

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A phablet (mobile device combining or straddling the size formats of smartphones and tablets. The word is a portmanteau of phone and tablet.Android smartphones constitute the phablet form factor, as they utilize a minimum of 6.5-inch screen size and a height of 160 mm or higher. This was first popularized by Chinese brands Oppo and Infinix in 2019, which began producing larger-screen budget smartphones for developing markets such as Bangladesh, India, South Africa and Indonesia. Samsung also started producing large-screen budget smartphones since 2020, with the introduction of Samsung Galaxy A21.

Phablets feature large displays that complement screen-intensive activity such as mobile web browsing and multimedia viewing. They may also include software optimized for an integral self-storing stylus to facilitate sketching, note-taking and annotation.Android 4.0 and subsequent releases of Android were suited to large as well as small screen sizes, while older consumers preferred larger screen sizes on smartphones due to deteriorating eyesight.

The definition of a phablet has changed in recent years due to the proliferation of larger displays on mainstream smartphones, and smartphones designed with thin bezels and/or curved screens to make them more compact than other devices with similar screen sizes. Thus, a device with a "phablet-sized" screen may not necessarily be considered one.

Current phablets typically have a diagonal display measurement between 6.5 inches (170 mm) and 7 inches (180 mm).iPhone 13 Pro Max, Pixel 6 Pro, and Samsung Galaxy S21 Ultra 5G) using over 6.6 in (170 mm) displays.PhoneArena argued that the S7 Edge was not a phablet, as it has a narrow and compact build with a physical footprint more in line with the smaller-screened Nexus 5X, due primarily to its use of a display with curved edges.

In 2017, several manufacturers began to release smartphones with displays taller than the conventional 16:9 aspect ratio used by the majority of devices, and diagonal screen sizes often around 6 inches. However, in these cases, the sizes of the devices are more compact than 16:9 aspect ratio devices with equivalent diagonal screen sizes.

However, the form factor did not become popular until the arrival of the Galaxy Note in the 2010s. The Android-based Dell Streak included a 5-inch (130 mm), 800×480 display and a widescreen-optimized interface. Reviewers encountered issues with its outdated operating system, Android 1.6, which was not yet optimized for such a large screen size, and the device was commercially unsuccessful.

The Samsung Galaxy Notestylus functionality, the speed of its 1.5 GHz dual-core processor, and the advantages of its high resolution display. The Galaxy Note was a commercial success; Samsung announced in December 2011 that the Galaxy Note had sold 1 million units in two months. In February 2012, Samsung debuted a Note version with LTE support.Galaxy Note II, featuring a 1.6 GHz quad-core processor, a 5.55 inches (141 mm) screen and the ability to run two applications at once via a split-screen view. The Note II also incorporated a refreshed hardware design based on the Galaxy S III, with a narrower, smoother body.LG Optimus Vu used a 5-inch (130 mm) display with an unusual 4:3 aspect ratio – in contrast to the 16:9 aspect ratio used by most smartphones.LG Optimus G Pro, released in April.

In late-2012 and early 2013, companies began to release sm

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