large digital display screens in stock
Wimborne Minster is a church set in the historic market town of Wimborne, Dorset. Originally built in Saxon times, it’s now the main Christian religious church for the town and surrounding villages. In November 2019, the church contacted Dacombes of Wimborne, a local AV specialist company, looking to digitalise their services for their congregation. The church wanted to incorporate digital screens for a better audience experience during sermons. First and foremost, they wanted to be able to use the screen as a monitor connected to a new camera system to give people in the side aisles a better view. They also wanted to be able to connect devices to other screens, such as staff members’ own laptops.
"The final result is incredible... the screens are performing without fail, look amazing in person and on camera, and provide so much more creative flexibility for visuals, than we could ever have imagined. The low latency provides a flawless IMAG experience. Vanguard LED Displays has provided incredible support. I have no doubt that our next LED project will be with Vanguard..."
LG takes pride as the leading provider of innovative, flexible and feature-packed Commercial Display Products in the market. Boasting the cutting-edge features and modern design, LG Commercial Displays redefines a whole new way of delivering an ultimate viewing experience to enhance engagement with the audience. From Ultra UD OLED monitors for a digital signage network to hospitality TVs for in-room entertainment solutions, LG Commercial Displays offer a variety of display products to meet the demands of every business environment including:
Commercial TVs: Designed with industry-specific features to deliver customized content to entertain your clients. From advanced commercial LED TVs to affordable LG SuperSign TVs, explore our wide variety of options that will fit your display needs.
Digital Signage: Raise your sales with LG Digital Signage and discover our collection of LED Backlit Displays, DS Media Players, Stretch and Touch Screen Displays. Our digital signage displays are available in different sizes and specifications to match the requirements of your business.
Outdoor Displays: Engage with your audience with Open Frame, Window-Facing or LG MRI Displays featuring the latest technology in digital outdoor displays. Experience a revolutionary way to interact with your consumers in any outdoor environment.
Monitor & TV Accessories: Install your display TVs and monitors with genuine and easy-to-use TV wall mounts and stands for an enhanced viewing experience.
Thoughtful, engaging content in a storefront window has the power to engage customers and ultimately lead them into the store. Samsung’s OMN Series displays not only deliver an image with flawless clarity, but also are designed to maintain its superior picture quality even when exposed to direct sunlight – a common challenge for conventional in-window displays. In addition, with a slim and sleek design, the OMN series is compatible with any window layout and highlights the sophisticated and modern style of the brand. The OMN series also delivers bright and clear images while consuming a low amount of power, which positions businesses to reduce overall costs and optimize efficiency considerably.
One way retailers have incorporated the digital experience into brick-and-mortar stores is through digital signage. Digital signage is exactly what it sounds like: signs and screens you can use throughout your retail store that display ads, videos, traditional store signage, or any other message you want to relay to customers.
Digital signage–display screens that convey a message–can be found at airports, restaurants, transit stations, retail stores, and on city streets. The message can be in the form of video, static image, text, interactive touch screens, or even live TV.
In a retail environment, digital signage is instrumental to marketing the store—you can highlight new product releases, run an ad, promote a discount, or simply tell your brand’s story. The possibilities are limitless.
In a world where customers are used to scrolling through hundreds of pieces of content online in an hour, digital signage allows retailers to replicate those fresh experiences in the physical world. Imagine being able to change your message in a matter of seconds, rather than weeks. This means you can deliver specific calls to action which can be as simple as buy now, use this discount or promotional code.
With digital signage, you can create powerful and engaging displays that attract window shoppers. You can take it up a notch by creating displays that move, like a video. Interactive signs pique a shopper’s interest, encouraging them to walk in and check out your store.
Even if you plaster your store with signage that talks about your brand, you only have so much space. Digital signage removes that limitation—you can tell your story the way you want.
Retailers like Toms and Ben & Jerry’s are known more for their brands than their products. It’s the story that draws customers in and keeps them coming back. Digital signage frees up the square footage to tell that story right in your store, and offers you a high-tech, visual way to relay your brand story to shoppers.
One effective way to use digital signage is to display information on your top-selling products. Right from product material details to comparisons with other products, these displays can help your customer make an informed buying decision and free up sales associates’ time.
Speaking of productive time usage, consider programming your digital displays to share promotions, complementary products, add-ons and extra packages. Automated digital stations can help you grow your revenue beyond what the sales associates are already doing.
Are you actively marketing your brand online? How about sharing some of those efforts in-store? If you’re collecting customer testimonials from online buyers, for instance, consider sharing them through a digital display. Customers love social proof, and it can help them in their buying decision.
Did you recently write a blog post about the top benefits of your product? Consider creating an infographic and sharing it through a digital display. Succinct content on the display can help customers instantly understand the advantages of buying the product; because they have to explain less, it also makes the sales associates’ job easier.
Since they’re already waiting in the queue, near-the-register displays are also a great place to play longer storytelling content that talks about your brand and its mission. This not only engages the viewer, it also cuts down perceived wait times and helps create a better customer experience.
Digital displays: As the name suggests, a digital display is simply a screen that plays your content. Although they look similar to normal television sets, digital signage displays can be operated for 24 hours without screen burns. Other types of digital displays include digital menu boards, video walls, transparent LED displays, digital kiosks, and interactive touch screen displays.
Media player: A media player is a device that connects to the display and sends content to it. These players also connect to the Internet, allowing you to change content on the digital signage through a web-based portal.
You need a content management system (CMS) to show content on your digital display. There are different types of CMS available but you should ensure that the CMS is equipped with the following must-have features:
Digital signage is only as effective as the content it plays. Content is regarded as the biggest cost component of digital signage, since you constantly need to update it to make sure it stays relevant. In terms of display content types, here are a few you can try:
These are your typical digital signage where a screen plays some kind of media to attract or engage customers. Digital displays are pretty common in restaurants highlighting their menus or at retail stores promoting offers or sharing their tagline/mission statement.
Interactive screens are an excellent way to reel customers into a retail store and keep them engaged. These screens are innovative, employ advanced tech features (like bluetooth, RFID, infrared touch), and are miles ahead of a basic video on loop.
For instance, GE Lighting created a display that allows customers to press buttons to create different scenarios. In one situation, pressing and holding a knob plays music through a bulb. In another, the demo shows a bulb adjusting from daytime to nighttime lighting. The last act generates a fake lightning storm that causes the power to go out. After the light box goes dark, the bulb pops back on to highlight the battery backup feature.
Many larger retailers are already finding creative ways to leverage digital signage in their stores. That means there are plenty of innovative use cases from which you can draw inspiration.
Adidas recently opened a digitally inspired store on Oxford Street in London that spans over 26,000 square feet. Besides being wholly enabled by tech with personalizations at every step, this store boasts two digital “fitting rooms”.
Nordstrom is using digital signage to make shopping for jeans much less frustrating. Their “Digital Denim Doctor” display uses 360-degree imagery, intelligent programming, and filters to give shoppers a clear path through the choice process.
Makeup and skincare is one category of product customers always want to try before they buy. Sephora listened to its customers and created the ModiFace digital display. Customers can virtually try on Sephora products without having to carry makeup remover wipes.
The ModiFace technology means Sephora sees fewer product returns and exchanges, and it can help draw attention to Sephora’s pop-in stores within larger retail spaces.
The store showcases nine large fitting rooms equipped with 3D body scanners from Fit3D, designed with two separate spaces to allow the sales associate to come without violating the customer’s privacy.
With all these benefits and amazing use cases of digital signage, you’re probably ready to whip out your wallet. It’s important, however, to understand which solution is the right fit for your business.
Digital signage is used across all industries, from healthcare to restaurants. You need a solution specifically designed for retailers. Even within this niche, there are solutions catering to smaller retailers (like Yodeck) and those that entertain enterprise brands (like Spectrio).
To get the most out of digital signage, you need a solution that supports engagement and interactivity. This can mean anything from setting up interactive screens to changing content at a moment’s notice to cater to the audience’s immediate needs.
Whether you expect your retail business to grow a little or a lot (or you just regard your digital signage as a channel to scale), the last thing you want is to have to change systems as you expand. You want to invest in a solution that can grow with you and your store.
Again, the budget depends on your goals and how much you have put aside to spend on digital signage. Some brands spend millions on digital signage, while boutique retailers spend a few thousand.
Bringing digital signage into your store opens up a world of new possibilities for promoting products, serving customers, and enhancing the store experience. You can launch signage by playing your best product ad, or take it up a notch by setting up interactive screens and self-serve checkouts. Either way, make sure you find the right solution that fits your business.
Digital signage is a form of electronic display used to present information, advertising, and other messages in a variety of places. It can be found in public spaces, such as retail stores, restaurants, office buildings, airports, and other areas. Digital signage is typically used to communicate with customers, display information, and promote products or services.
Interactive Digital Signage: This type of digital signage involves touchscreens and other interactive elements, such as motion sensors, that allow customers to interact with the display.
Dynamic Digital Signage: Dynamic digital signs are capable of displaying ever-changing images and video clips, often powered by a content management system.
The best digital signage depends on your needs and budget. If you are looking for a cost-effective solution, then an LCD or LED display may be the best choice. If you are looking for a more interactive experience, then a digital kiosk with touchscreen capabilities may be the best option. For a more sophisticated digital signage solution, an interactive video wall may be the best choice.
Sharp NEC Display Solutions incorporates both Sharp and NEC brands of display products. Including desktop, 4K and 8K UHD large format, video wall, dvLED, collaboration and interactive products, Sharp/NEC offers the widest portfolio of displays available. Understanding that every market and environment has unique requirements, Sharp/NEC prides itself on being your partner, delivering customized solutions to match your needs.
With an unparalleled depth of shades, fitting color saturation, sharp and clear picture, full digital processing mode and proven technology, LianTronics dedicated high-resolution broadcasting studio display solution for has become a contemporary TV studio"s favorite choice.
Conference display device is important for work efficiency as it collects over 60% perceived information. Based on the most advanced HD technology, LianTronics professional meeting room display solution has provided a smooth "transmission-execution-feedback" commanding process to facilitate a highly efficient meeting.
Integrating communication, command, control & message into one, LianTronics proven display solution for control rooms can present comprehensive information from different channels dynamically, responsively, and precisely for rapid decision making to deal with emergencies and significant events.
LianTronics digital signage display solution adopts affordably and finely crafted advertising LED displays to showcase your content to people passing by in both indoor and outdoor settings. With sharp and bright images, your content will be highlighted to its best advantage.
LianTronics provides a one-stop professional glasses-free 3D display solution including LED walls and 3D broadcasting content customization. With years of LED display experience, LianTronics has patented seamless curved surface display technology, which contributes to perfect carriers for 3D delivery without glasses, and meanwhile built up a professional team for 3D video customization. So far LianTronics has conducted glasses-free 3D projects in 20+ cities with a total area of 20000+sqm.
LED display being applied to create immersive and dynamic backgrounds, the LED virtual studio integrates high-configuration LED walls, camera tracking system and real-time rendering technology, and applies advanced technologies like motion capture, AR & VR, to complete virtual production without chroma keying and costly post-production.
Digital signage displays can broadcast your content in many different types of settings. Whether it is at your kiosk, app, or other locations, this is a great way to increase the recognition of brands.
With the available digital signage technology now, you can broadcast a range of content in real-time. This includes everything from a text to live feed, web page, video, image, and even an emergency alert sign. This type of signage gives your business visibility and opportunities to engage with your clients. You can also use it within your company to keep your employees informed at all times.
As technology advances, digital signage has become a crucial element of our lives. From airports navigation projectors to providing shopping list screens for grocery stores. It also helps businesses and registered trademarks connect with their clients in new, and more efficient ways.
Commercial signage is an important component of any business be it retail or wholesale. These displays can be both digital or non-digital, from traditional billboards and poster ads to electronic paper displays, LCD video walls, and online banner ads. Commercial signage displays are effective solutions to contact your target audiences, whether it’s a high school student looking for a new phone in kiosks or an adult in search of the right vehicle to transport their family.
Digital signage products is an important marketing strategy for businesses to keep themselves in the public eye. Digital displays can be found practically anywhere and are often very noticeable, as they are meant to catch the eye of those who need information on a product or solutions to an issue. Digital displays are commonly found in places such as Malls, Airports, Supermarkets, Bus stops, City centers, Sports stadiums, Movie theatres, banks, Museums.
Digital signage displays are a great way for businesses to catch the attention of potential customers, giving a direct view into the solutions they offer, and engage them. Digital signage is a unique medium that offers amazing advantages over traditional print media such as posters, billboards, and banners. In fact, contrary to popular belief, digital signage such as LCD video walls are actually more effective than traditional print media at getting a viewer interested in learning more about your brand, shop, app, trade show, or casual events.
Digital signage helps you create dynamic, interactive displays that enhance customer engagement by giving them what they want when they want it. Digital signage displays has the ability to engage customers with pictures and messages as soon as they walk in the door. When a customer or employee sees your business’s professional, attractive digital signage display it builds a relatable and memorable connection to that brand, app, kiosks, or event – all at the moment of sale.
One of the main benefits of digital signage displays is that they can greatly increase a business’s customers’ satisfaction. Digital signage displays allow businesses to provide a user-friendly and engaging experience for their customers by providing other services such as internet access, smartphone charge points, and local information which i turn has a big impact o the usiess, be it retail or wholesaale.
One of the unique challenges faced by businesses is finding ways to increase impulse buying and impulse purchases. Fortunately, Digital signage displays are proven to increase impulse sales by creating a visual experience for your customers. They can help businesses to create a more direct view impulse purchases by having a better point of purchase (POP) display.
In today’s world where customers have become choosy and demanding in their buying habits, digital signage showcases effective ways of product promotion. Also known as electronic signage displays, interactive kiosk, or information kiosks, it contributes to higher growth and gains in your business by providing better customer engagement and brand awareness.
Digital Signage Displays are a cheap way of delivering your marketing messages and sharing valuable content ad contacts with customers and prospects. This strong medium can help increase the awareness of your brand, app, or evet, capture the attention of your audience, change the perception of your brand, reinforce the value proposition, motivate prospects to take action, and ultimately increase sales.
Top Pick:Across all different form factors, Samsung has made a name for itself in display technologies. So, it is not surprising the top pick on our list is this 49″ commercial TV for digital signage. The screens are a full HD (1920×1080) resolution with 300 nits to deliver clear images.
The unit also includes an integrated tuner and speakers to broadcast any sound you might have with your images on the screens. This means you won’t have to buy external speakers after installation. And when it comes to connectivity, this Samsung 49″ features include USB, DVI, HDMI, RS-232C, and RJ45. The MagicINFO Lite content management software allows you to monitor, manage and schedule your content remotely through ypour MagicInfo Server accout. You can access display account informations, content playback schedules, contact details, and more.
Runner Up:Floor-standing digital signage enables users deliver your content within the eyesight of most people. The HUSHIDA 55″ unit has a full HD 1920x1080P LCD panel so you can show your ads, logo sign, contact, or other content.
With a 178-degree vertical/horizontal view, your audience can see what you display from top to bottom o this video wall. This includes pictures, signs, videos, pdfs, texts, web pages, live streams, and local resources. The platform supports the most popular video formats, including MP4, AVI, DIVA, XVID, VOB, DAT, MPG, RM, RMVB, MKB, MOV, HDMOV, M4V, PMP, AVC, and FLV.
The hardware company provides a 1-year warranty and 60,000 hours of operations for the display. And it has a 4mm tempered glass to protect it from falls or accidental run-ins. The security also extends to an anti-theft lock function to prevent theft of the machine or storage.
Best Value:Planar is supported globally ad recognized as a brand in digital signage, and the company delivers excellent value for the price. The Simplicity Series SL4351 43? display is no different. You get a Full HD (1920 x 1080) native resolution with a 60Hz Refresh Rate and a 3000:1 contrast ratio.
This 65″ LG digital signage has many installation possibilities because of its size and high-end features. With native resolution of 3,840 x 2,160 (UHD, RGB), 700 nits (brightness) and 1,100:1 contrast ratio your clients won’t miss your message, app, or events, and wont also have to go search to far.
At 86″ the MultiSync 4K UHD (2160P) 3840 X 2160 NEC display is impressive. A 1200:1 contrast ratio, 60HZ refresh rate, and 8ms response time ensure your content will be displayed quickly and clearly.
The connectivity includes built-In Ethernet ports (2), Type A and B USB ports, HDMI (3), DisplayPort (2), and a 3.5 mm audio jack. Standout features include a 24/7 duty cycle, scalable computing power, wireless data function, multi-picture mode, input labeling, and more.
Perfect for sports arenas and restaurants, or any situation where large format 4K show screens are needed, this NEC MultiSync commercial-grade large-format exhibit utilizes LCD technology to deliver a powerful presentation with rich and vibrant colors. It features a wide viewing angle and Full High Definition resolution, while integrated 10-watt speakers produce clear stereo sound. The multi-touch screen provides an intuitive user experience through modern gesturing by responding to up to six simultaneous touch points via the bare finger, gloved hand, or stylus-based inputs.
Unlike the HUSHIDA standing display, the SEEYOO is an interactive unit. This allows your customers to scroll through the screen and see additional products or services.
The SEEYOO TDS5010H is a 50” interactive display totem, offering brands sleek and interactive solutions that make a big impact in retail, hospitality, and educational environments. Multi-touch in either single or dual user mode is supported, giving visitors the ability to interact with the exhibit technologies by touch. This helps raise engagement and improves the user experience. With its stylish appearance, professional signage displays can be created to suit any environment.
This other entry from Samsung is the 75″ commercial signage LED display with a 4K UHD (3840×2160) native resolution screen. A 4000:1 contrast ratio, HDR10, and HDR10+ compatibility, along with built-In Wi-Fi and Bluetooth connectivity, makes this unit a standout. It also features a non-glare panel, IP5X rating, 24/7 operation, and a 3-year warranty from Samsung.
The CPF1909 commercial digital signage player is a super easy yet feature-rich platform to promote your business or organization. The Sungale CPF1909 19“ LCD video walls Digital Signage is perfect for advertising and displaying information at your retail stores. It has a large 19″ screen with an attractive and slim design.
You can install it at arenas, retail lobbies, and where it is needed most. It will help you to promote your company, products, brands, service, or organization with the necessary site signage to help clients navigate smoothly. The commercial digital signage displays a standard TV signal in HD resolution with a contrast ratio of 500:1 and a 5ms response time.
The Nixplay Signage 24″ exhibition brings your business to life. Designed to be convenient and easy to use right out of the box, our 24″ digital signage solution comes preloaded with remote content management software.
Nixplay Signage is the simplest way for businesses to create digital displays, no matter how big or small. Simply plugin and play to engage your users from anywhere, at any time. You can remotely control your screen from any location using our web-based content management system.
Take your digital signage business to the next level with this easy-to-use, all-in-one, portable digital signage solution. The Nixplay Signage solution gives you full control of your content, allowing you to update and change it remotely in real-time and multiple ways – simply upload necessary brand graphics, add text boxes and widgets to create professional-looking menus, slideshows, and infographics. With additional cloud storage available for only $9.99 per month (optional), you can also upload files from your computer or use Google Drive or Dropbox for remote monitoring and access.
The LG Commercial LFD 55UH5F is a 55-inch LCD screen that can be mounted to the back of a monitor stand or used as a freestanding screen. It has built-in support for Ultra HD 4K resolution, so it can communicate contents at an aspect ratio of 21:9 and with a resolution of 3840×2160. The 4K resolution means it can show four times more detail than conventional full HD screens, allowing you to see more clearly fine details such as the lines on people’s faces and the strands in their hair. The LG Commercial LFD 55UH5F also comes with wireless connectivity. It allows you to stream content from your mobile devices onto the TV screen wirelessly.
Work smarter, not harder. From small businesses to large enterprises, Samsung’s 55-inch 4K UHD LED commercial signage display for business – SB55R – is the perfect solution for all your digital signage needs. Whether you’re a small business owner who wants to promote your product or services to the local community, or a large corporation that wants to keep your employees informed about upcoming events and meetings, this high-performance digital signage seamlessly integrates into corporate communications systems and can be used as a content hub for smartphones and tablets.
Built-in media player: A digital display with a built-in display has many options. This is because the screen is effectively a computer. This includes internal memory, web browser support, GPU, and remote support, to name a few. A built-in media player eliminates the need to add external peripherals to operate your content fully.Designed with the power to deliver crystal clear video. The digital signage player’s sleek design and super-wide-angle IPS display provide a clear and wide viewing experience in Full HD and 4K ultra-high definition. The digital signage player is ready for your business, whether you are in a conference room or gaming.
External media player: An external player does everything for the display a unit with a built-in player would do. An external player can perform all the tasks, but it is inconvenient, especially for remote deployments.
Boot on screen: A boot on-screen feature will automatically resume your content’s playback when you turn on your display. This allows your employees to turn on the exhibit signage to run without any additional input.
Security: Because digital signage exhibitions are left unattended, the displays are vulnerable to physical and digital security threats. A screen with a lock on USB device inputs is a great feature so no one can put their content on your display.
Customer support: Until you learn how to use your signage displays, you will need good customer support to help you. Make sure to buy your device or service from a company with a reliable customer service department.
At first glance, a commercial and consumer display will look alike, but a closer look reveals they are much different. Granted, you can use your consumer digital (TV or monitor) for your signage display, but it won’t have the same durability and quality.
Consumer displays are not designed to run 24/7 with maximum brightness. This doesn’t mean you can’t use them for this purpose. However, their lifespan will be much shorter under this type of wear and tear.
On the other hand, commercial displays allow you to broadcast your content with high-resolution for an extended amount of time. And the quality of the display and images will not degrade as fast as a consumer version of the device.
If you don’t want to deal with the added task of connecting your display to external components, an all-in-one display is for you. With these devices, a System on Chip (SoC) chipset inside takes care of what an external media player would.
This means the SoC can decode the video, process high-resolution media content, and accept wireless signals. Essentially it is like having a computer inside the display. And this means lower installation cost, faster deployment, and fewer components to deal with.
Managing your displays effectively requires robust device management software. And with this software, you can run your digital signage network manage everything from uploading to data collection, content distribution, and remote management.
Once you have your management software in place, you will be able to download and playback your media assets, check on the status of the media player, capture screenshots of what is playing, make software and firmware updates, and remote functionality, to name a few.
The best digital signage software is any piece of software that gives you complete control over your digital sign using a highly visual drag-and-drop interface. It allows you to select how and what appears on your screen by dragging content to widgets (with your mouse or touch screen) on the screen. Adding content can be in the form of files, photos, web pages, tweets, and more. The software runs on any Windows PC and allows unlimited users to design content and deploy it to as many screens as they wish, anywhere they wish.
OnSign TV Software: OnSign TV is a cutting-edge cloud-based digital signage solution. They offer an intuitive timeline that allows users to easily drag and drop the content to their screens. A great example of what this software can offer is the user’s remote monitoring of their screens through the internet.
Hexnode UEM Software:Hexnode MDM is a hybrid mobile device management solution that can be deployed on-premise or in the cloud. this software provides powerful features to monitor and manage devices across all industry verticals, an effective way to streamline operations on commercial displays.
Yodeck Software:Yodeck is the 21st-century digital signage platform for small and mid-sized businesses commercial displays. They can upload photos, videos, PDFs, and more to monitors from a web browser app. The platform offers features like scheduling, unattended mode, and single sign-on.
Digital signage has been growing at an astounding rate as businesses see the value in this new technology. Digital signage, with its ability to interact with consumers, can be a valuable tool for advertisers in any marketing campaign. Though print is still a major staple in most marketing initiatives, the best digital signage software goes a step beyond by giving brands the chance to interact more with consumers through the digital signage player.
with digital signage applications ranging from the Largest Augmented Reality (AR) Screen in the world, to the longest continuous LED ribbon display in professional sports arenas, and to the sign that dispenses a coupon for a free smoothie when smiled at, digital signage software has proved on several account of sales analytics to boost clients purchase and interactions by creating a direct view.
Designing content for digital signage comes with a variety of issues if you’re not sure what you’re doing. Which is why we’ve created a best practice guide to help you along.
There are plenty of great digital signage templates that you can access via the ScreenCloud App Store, like Google Slides, Digital Menu Board and Canvas. These let you easily create content with no design skills required (but, having a designer create branded templates for you is never a bad idea).
Unlike designing for the web, digital TV screens are always created in the same ratio. For a horizontal screen this is a 16:9 ratio and for a portrait screen it"s 9:16 ratio.
But you won’t need to worry about these ratios when designing content directly within ScreenCloud. Our Canvas app is set up to allow you to create perfect 16:9 content, which is ideal for landscape-orientated screens.
“Display resolution” is also important to take into account when showing content on screens. This refers to how many pixels are shown on a screen. The more pixels there are, the better picture.
In the image above all three screens are a 16:9 ratio. This means that the content would always fit the screen. The number of pixels present will determine how clear the picture is, and if the screen resolution is considered "high definition". It’s never good practice to show low-res images on your digital signage screens, for obvious reasons.
Ratios and pixels aside, the actual size of your file needs to be taken into account. We tend to find that 2-3MB is perfect for digital signage. This will be high quality enough to look great, but it won’t be so high that you’ll have trouble displaying it on bad WiFi, which many digital signage solutions require to show content.
There are plenty of great layouts you can use for your digital signage displays that balance the composition of the display, or that help any text on a digital notice to be seen.
Like most pieces of content, your digital signage design may have a piece of information that’s more key than the following information. For example, a headline, an offer or an image that stands out.
As we know from advertising, copy can make or break a piece of content. On the web, there are tons of great examples where just changing one word made a huge difference to a campaign, like the time Barack Obama changed his call to action text from “Sign Up” to “Learn More” and received millions of dollars more in funding. On digital signage, try different words, formats, lengths and actions. Also think about the visual clutter around your headline. If you take more away from the page, is your message more effective?
Using contrasting color palettes—light text on dark backgrounds and dark text on light—is even more key in digital signage design when the audience is some distance from the screen.
Some digital signage experiments have shown that contrasting color palettes are the most effective way of getting your message seen. This is logical; if your text stands out against the background, naturally it’s going to be easier to read.
It’s likely you’ve already considered whether or not your screen will play sound. TV screens using sound can be great for live videos, streaming, news feeds, YouTube and social media. If you’re playing content that requires sound, firstly ensure that it is clear enough to hear and secondly, that it’s appropriate for your environment.
Using a zoned digital signage display can be a great way to maximize on-screen space and show multiple pieces of content at one time. In our zoning library you’ll see a series of zoning templates which can help you determine how to split your screen into sections.
You’ll also find that some apps won’t be compatible with your ticker tape (which works best with social media, news and RSS) or with the sidebar format. Our zoning rules help to ensure that your zoned display is as clear and engaging as possible. This is the result of us testing hundreds of different formats and layouts.
Part of the design of digital signage content comes down to knowing what content to show and when. As a rule of thumb, you can use the guidelines below to determine how long your content will show for:Short-term viewing (passer-by, shopper): 30 seconds
Of course, rules are there to be broken, and digital signage is a medium that needs a little experimentation. These rules are designed to help you have a basis on which you can grow, to discover the best digital signage content possible to enthrall your audience. Begin playing around now at screencloud.com/freetrial.