develop display screens akin brands

The global skin care market is estimated to reach $121 billion this year and nearly $11 billion in the U.S. alone by 2018. The fastest growing segment of the skin care market is natural and organic products which contain no unnecessary chemicals, parabens, additives or fillers. We have made dozens of retail POP and skin care displays for beauty products. In today’s blogpost, we’ll look at 8 examples of displays we have designed to help a number of brands stand out at retail in the hypercompetitive skin care market.

Our first example is a 4-shelf wood floor beauty display we created for Hang Ten’s line of high performance natural sunscreen. We built this skin care product display using solid pine wood with a washed finish. We added screen printed branding on the header and side signs to give the skincare display an authentic, California lifestyle feeling which is the essence of the Hang Ten brand.

Our second example is a countertop display we designed for a luxury soap company. Constructed of MDF with a white melamine finish, this simple counter shelf display was designed to make the packaging pop. We added a die-cut deader for branding.

We also designed a countertop wire version of the above retail skincare display in an effort to reach a lower price point. We retained the same header sign but changed the construction of the body to white powder coated wire with decorative curved wire on the sides to create a more feminine feel.

As you may have read in our other blogposts, we are a big fan of using bamboo in skin care displays, particularly when we are designing displays for organic or natural products. The counter display below is an example of a very simple branded platform for Coola’s natural and organic sunscreen line. We constructed this out of clear-coated carbonized bamboo and added laser-cut white acrylic dimensional letters to spell out the brand. We finished the display with a screen printed acrylic front lip attachment.

Speaking of bamboo, we also design the bamboo lotion dispenser below for Coola. It’s made out of the same bamboo material which acts as an attractive covering for the lotion dispenser. On this piece, we laser engraved the Coola branding instead of using acrylic letters. It’s ideal for its intended market which is the spas.

Our next example is a floor display we designed and manufactured for Skin Authority. Our objective was to make this simple, clean, and cost-effective. We used white MDF, screen printed on the bottom section, and added a die-cut PVC header sign.

Next, we created the countertop glorifier for Trilipiderm. We made the entire display out of acrylic, created two product slots, added screen printed branding and designed a clear acrylic sleeve for an interchangeable sign.

Our final example today is another countertop glorifier that we made for Dermasport’s line of skin care products for active people. We used a high gloss finish on the MDF base in which we cut recessed holes for the product. We included branding on the base and added a removable die-cut header sign. We thought the header graphics were a bit busy, but we went with what the customer wanted. We still think it turned out to be a simple, cost-effective, and attractive counter display.

Jim Hollen is the owner and President of RICH LTD. (www.richltd.com), a 35+ year-old California-based point-of-purchase display, retail store fixture, and merchandising solutions firm which has been named among the Top 50 U.S. POP display companies for 9 consecutive years. A former management consultant with McKinsey & Co. and graduate of Stanford Business School, Jim has served more than 3000 brands and retailers over more than 20 years and has authored nearly 500 blogs and e-Books on a wide range of topics related to POP displays, store fixtures, and retail merchandising.

Skin products don"t necessarily fall into the category of essential products for daily living, such as food and clothing. Visual merchandising can be an effective way to attract attention to skin care products as customers shop for other items. Because skin products are often linked with beauty and health, this creates the opportunity for aesthetically appealing visual displays celebrating these concepts. Effective merchandising can help build your store"s brand, encourage customers to linger and boost business. Incorporate visual merchandising options into your displays to persuade customers to purchase face moisturizers, blemish concealers and sun protection.

Locations Businesses selling skin products include spas and salons, where space might be limited due to oversized reception areas where customers traditionally flip through magazines while waiting for service. Eliminating your reception area or reducing the number of available chairs creates opportunities for merchandising skin products, since customers will be more inclined to browse. Showcase skin products within armoires for a more subtle approach, or install small shelving areas to create intimate, enclosed shopping areas for displaying skin product lines. Display "island" tables can be placed around the center of the store"s floor, diverting customer attention. Waist-high tables for skin products tempt customers to approach. Storefront windows are effective for creating eye-catching displays to tempt customers into your beauty supply store.

Testers Customers want to handle skin products they"re considering purchasing, so visual merchandising displays should contain sample products and mirrors for applying moisturizer, under-eye makeup, makeup remover and foundations. A discreetly located microwave can help you quickly heat herbal neck and body wraps so that customers can sample the experience of products intended for warm application.

Branding Visual merchandising for skin products in your store should replicate or enhance your brand image for a more cohesive overall shopping experience. For example, an eco-friendly boutique might display skin products in wood baskets or bamboo shelves. If your business is a chic Paris-themed spa, visual displays might include black wrought-iron shelving units. It"s also an opportunity to advertise skin product brands. You can ask product suppliers for artwork, branded containers or signage to augment store skin care displays. Vertical branding, or incorporating several products from the same brand, can encourage customers to simultaneously purchase eye cream, skin discoloration formula and makeup primer from the same line.

Props Visual merchandising doesn"t need to rely solely on skin products to create appealing displays. Incorporating fabrics, flowers or small accessories, such as scarves and earrings, can help tempt customers toward merchandising units. Too many items can create an overwhelming or cluttered effect, however. Avoid placing items like plants and decorative items not for sale on your store counter, since this high-volume area should be reserved for merchandising impulse items or higher-priced goods that require some employee monitoring.

Male Shoppers When creating visual merchandising displays for skin products, don"t forget men. Male beauty products represent a strong consumer sector, according to retail consulting firm J.C. Williams Group. Emphasize masculine appeal with raw wood, metal or wilderness-themed visual displays promoting skin products designed for men.

"Digital displays were installed in the main retail front-of-house area of the store as well as in the treatment rooms, and we are using the X2O Media platform to manage the complete system, which includes all aspects of their content management," Moving Tactics Solutions Development Manager Willem van Bosch said in the announcement.

"It is very important for us to create an exciting and memorable experience for our customers when they visit our concept stores, and we believe that using digital signage is the best way in which to educate our clients on the products and services available to them in-store," Dermalogica Operations Manager Claudia da Silva said in the announcement. "The screens will also be used to launch new products and promote treatments."

As you’re looking into how to start a skin care line, remember to factor in lead time. It takes no less than 12 weeks to develop a skin care product. However, most skin care lines require much more time for research, development, testing, and go-to-market. Skin care products also require comprehensive testing, which takes time.

When Megan developed her skin care brand, she ordered every top-rated lash enhancer on Amazon. She also pored over the MIT research paper database and found that essential fatty acids showed promise in studies, but no other company was using them in lash products at the time.

While the product development cycle has sped up in recent years, it can’t always keep up with flash-in-the-pan trends. “You"re already four months behind,” Megan says she tells these clients. “By the time you actually hit the market, that trend might be over.”

Before you even consider product development, decide what you stand for. You can develop your skin care brand and grow an audience well before you manufacture products or launch an online store. This period will let you get to know your audience, gather feedback, and build trust. Use this time to hone your brand story and generate hype around your upcoming launch.

Visual brand identity is also extremely important in the skin care industry. Compelling packaging that speaks to your target audience’s aesthetic gives your brand a professional edge. Be sure to develop a clear set of brand guidelines to ensure that wherever your brand shows up, it’s adhering to a set of rules.

There are a few methods for formulating products: making them by hand at home, renting a dedicated manufacturing space, working with a lab to create custom products, or taking a private label or white label approach with a beauty manufacturer.

White labeling involves applying your own branding and limited customizations to an existing product. This is a beneficial method for those looking to monetize a personal brand (but have less interest in product development). Popular creators and influencers often use this method to monetize their large audiences.

Private label skin care lines work in a similar way but are more customized to brand and product specifications. They are generally developed in partnership with a private label lab like Genie Supply. With these models, you can still start your own skin care line with zero experience.

Like starting a food business, launching in the skin care industry carries risk—you are making products that could potentially harm people. It’s important to educate yourself on preservatives, shelf life, allergens, and proper storage and handling of skin care products. And to research labs carefully so you know you’re working with a partner knowledgeable in these areas.

Legal requirements can be daunting for those starting a skin care line from scratch—and each country or region will have their own rules. Megan, who had the experience of navigating these laws on her own, developed a visual guide on Genie Supply’s website to help her clients. “I would’ve killed for a guide like this five years ago,” she says. “That’s why I made it.”

Megan started her first business to solve a personal pain point: after she destroyed her natural eyelashes with extensions, she couldn’t find a restorative product that worked. The science-turned-business student went into research mode and found a gap in the market, developing her own line of lash serums.

The cost to start a skin care line varies depending on your production method. Even if you plan to start a skin care business from home, you will need a small investment for materials, packaging, and other business expenses. Expect to budget more if you want to work with a manufacturer, as many require minimum order quantities, and product development can be costly.

Thus, after two years of development in partnership with brand incubator Ideavation Labs, RFLCT was born. "I really wanted something that was unisex and for everyone to use, no matter what gender or what age… something very basic," Hofstetter recalls. That"s exactly what she"s delivered.

Per the brand"s instructions, I let them sit under my eyes for a good 10 minutes while I was doing my eye makeup. Little did I know that wearing this eye mask would be like letting ice cubes sit on my face, but I didn"t mind one bit. Luckily, the skin under my eyes was happy, too, because no creases were in the making after putting on my concealer.

Developed in partnership with renowned J-Beauty brand, KOSÉ, Aman Essential Skin combines salient Japanese skincare ingredients with vitamins, peptides and hylauronic acid to offer a new, easy-to-follow skincare routine using five effective formulas.

Did you know that the blue light emitted from your phone and laptop can have an impact on your skin? Here’s how to prevent your tech from taking its toll.

There is no doubt that living in a digital world glued to our gadgets has its consequences as well as perks. And this doesn’t just apply to our eyes and brains, but our skin as well. This is because of the blue light that is emitted from our screens. But what is it and what does it do?

Blue light, also known as High Energy Visible or HEV light, is found in both sunlight and common tech appliances, such as phone and computer screens. While not associated with the development of skin cancer. It is thought to be able to penetrate deeper into the skin than UVA and UVB rays where it breaks down collagen and elastin.  Prolonged exposure can lead to premature signs of aging, such as a lack of firmness, hyperpigmentation, and a dull, lackluster complexion.

Another way in which blue light can impact your skin is by disrupting our sleep cycles when looking at screens at night. This is because it affects the release of the sleep hormone, melatonin. Not getting enough good-quality sleep can also take its toll on your mind, body, and skin.

Even if you’re taking time to unplug, you might still be racking up hours of screen time with everything from answering emails to binge-watching your favorite shows. According to a 2019 study, the average American adult spends 8.5 hours in front of a screen. And if you’ve ever wondered what that means for your skin, you’re not alone. Interest in blue light prevention has skyrocketed (we’re already stocking up on blue light blocking glasses), and now a new skincare brand wants to be sure your skin is covered, too.

"As you can imagine as a gamer, I"m glued to my screens," Hofstetter tells Byrdie exclusively, "I started to wear blue light-blocking glasses because I felt the physical impact on my eyes and body. That really was the moment that made me question how I was defending my skin from blue light pollution."

She also wanted to educate and bring awareness around blue light and its effects to everyone in our tech-focused world. Even if you aren"t a gamer, you"re probably still spending a lot of time in front of screens. Blue light, typically emitted from our devices, may lead to premature aging and skin damage because it penetrates more deeply than UV rays. While plenty of UV-blocking sunscreen options are available, affordable and accessible blue light prevention isn"t as easy to find on shelves.

Next, the moisturizer was quick-absorbing, and the pump made it even easier to use. It was a bit light for nighttime use, so ideally, I would use this in the morning. I was excited to see there were two eye products because I"m usually feeling the eye strain from my screens by the end of the day. I liked how the masks stayed put without slipping off my face, which means gamers could apply these and get right back into playing.