lcd panel price drop manufacturer

The price of LCD display panels for TVs is still falling in November and is on the verge of falling back to the level at which it initially rose two years ago (in June 2020). Liu Yushi, a senior analyst at CINNO Research, told China State Grid reporters that the wave of “falling tide” may last until June this year. For related panel companies, after the performance surge in the past year, they will face pressure in 2022.

LCD display panel prices for TVs will remain at a high level throughout 2021 due to the high base of 13 consecutive months of increase, although the price of LCD display panels peaked in June last year and began to decline rapidly. Thanks to this, under the tight demand related to panel enterprises last year achieved substantial profit growth.

According to China State Grid, the annual revenue growth of major LCD display panel manufacturers in China (Shentianma A, TCL Technology, Peking Oriental A, Caihong Shares, Longteng Optoelectronics, AU, Inolux Optoelectronics, Hanyu Color Crystal) in 2021 is basically above double digits, and the net profit growth is also very obvious. Some small and medium-sized enterprises directly turn losses into profits. Leading enterprises such as BOE and TCL Technology more than doubled their net profit.

Take BOE as an example. According to the 2021 financial report released by BOE A, BOE achieved annual revenue of 219.31 billion yuan, with a year-on-year growth of 61.79%; Net profit attributable to shareholders of listed companies reached 25.831 billion yuan, up 412.96% year on year. “The growth is mainly due to the overall high economic performance of the panel industry throughout the year, and the acquisition of the CLP Panda Nanjing and Chengdu lines,” said Xu Tao, chief electronics analyst at Citic Securities.

In his opinion, as BOE dynamically optimizes its product structure, and its flexible OLED continues to enter the supply chain of major customers, BOE‘s market share as the panel leader is expected to increase further and extend to the Internet of Things, which is optimistic about the company’s development in the medium and long term.

TCL explained that the major reasons for the significant year-on-year growth in revenue and profit were the significant year-on-year growth of the company’s semiconductor display business shipment area, the average price of major products and product profitability, and the optimization of the business mix and customer structure further enhanced the contribution of product revenue.

“There are two main reasons for the ideal performance of domestic display panel enterprises.” A color TV industry analyst believes that, on the one hand, under the effect of the epidemic, the demand for color TV and other electronic products surges, and the upstream raw materials are in shortage, which leads to the short supply of the panel industry, the price rises, and the corporate profits increase accordingly. In addition, as Samsung and LG, the two-panel giants, gradually withdrew from the LCD panel field, they put most of their energy and funds into the OLED(organic light-emitting diode) display panel industry, resulting in a serious shortage of LCD display panels, which objectively benefited China’s local LCD display panel manufacturers such as BOE and TCL China Star Optoelectronics.

Liu Yushi analyzed to reporters that relevant TV panel enterprises made outstanding achievements in 2021, and panel price rise is a very important contributing factor. In addition, three enterprises, such as BOE(BOE), CSOT(TCL China Star Optoelectronics) and HKC(Huike), accounted for 55% of the total shipments of LCD TV panels in 2021. It will be further raised to 60% in the first quarter of 2022. In other words, “simultaneous release of production capacity, expand market share, rising volume and price” is also one of the main reasons for the growth of these enterprises. However, entering the low demand in 2022, LCD TV panel prices continue to fall, and there is some uncertainty about whether the relevant panel companies can continue to grow.

According to Media data, in February this year, the monthly revenue of global large LCD panels has been a double decline of 6.80% month-on-month and 6.18% year-on-year, reaching $6.089 billion. Among them, TCL China Star and AU large-size LCD panel revenue maintained year-on-year growth, while BOE, Innolux, and LG large-size LCD panel monthly revenue decreased by 16.83%, 14.10%, and 5.51% respectively.

Throughout Q1, according to WitsView data, the average LCD TV panel price has been close to or below the average cost, and cash cost level, among which 32-inch LCD TV panel prices are 4.03% and 5.06% below cash cost, respectively; The prices of 43 and 65 inch LCD TV panels are only 0.46% and 3.42% higher than the cash cost, respectively.

The market decline trend is continuing, the reporter queried Omdia, WitsView, Sigmaintel(group intelligence consulting), Oviriwo, CINNO Research, and other institutions regarding the latest forecast data, the analysis results show that the price of the TV LCD panels is expected to continue to decline in April. According to CINNO Research, for example, prices for 32 -, 43 – and 55-inch LCD TV panels in April are expected to fall $1- $3 per screen from March to $37, $65, and $100, respectively. Prices of 65 – and 75-inch LCD TV panels will drop by $8 per screen to $152 and $242, respectively.

“In the face of weak overall demand, major end brands requested panel factories to reduce purchase volumes in March due to high inventory pressure, which led to the continued decline in panel prices in April.” Beijing Di Xian Information Consulting Co., LTD. Vice general manager Yi Xianjing so analysis said.

“Since 2021, international logistics capacity continues to be tight, international customers have a long delivery cycle, some orders in the second half of the year were transferred to the first half of the year, pushing up the panel price in the first half of the year but also overdraft the demand in the second half of the year, resulting in the panel price began to decline from June last year,” Liu Yush told reporters, and the situation between Russia and Ukraine has suddenly escalated this year. It also further affected the recovery of demand in Europe, thus prolonging the downward trend in prices. Based on the current situation, Liu predicted that the bottom of TV panel prices will come in June 2022, but the inflection point will be delayed if further factors affect global demand and lead to additional cuts by brands.

With the price of TV panels falling to the cash cost line, in Liu’s opinion, some overseas production capacity with old equipment and poor profitability will gradually cut production. The corresponding profits of mainland panel manufacturers will inevitably be affected. However, due to the advantages in scale and cost, there is no urgent need for mainland panel manufacturers to reduce the dynamic rate. It is estimated that Q2’s dynamic level is only 3%-4% lower than Q1’s. “We don’t have much room to switch production because the prices of IT panels are dropping rapidly.”

Ovirivo analysts also pointed out that the current TV panel factory shipment pressure and inventory pressure may increase. “In the first quarter, the production line activity rate is at a high level, and the panel factory has entered the stage of loss. If the capacity is not adjusted, the panel factory will face the pressure of further decline in panel prices and increased losses.”

In the first quarter of this year, the retail volume of China’s color TV market was 9.03 million units, down 8.8% year on year. Retail sales totaled 28 billion yuan, down 10.1 percent year on year. Under the situation of volume drop, the industry expects this year color TV manufacturers will also set off a new round of LCD display panel prices war.

Nikkei Asia reported on the 21st that the price of LCD panels for Smart TVs kept falling. Among the prices in June, that has been determined by panel manufacturers in China, Taiwan, South Korea, and TV manufacturer, the 55-inch Opencell price has decreased. The wholesale price of semi-finished products without backlight fell around 6 percent from May to around $90. The price has been declining for 11 consecutive months, continuing to rewrite the record low since the survey began in 2006.  The price of 32-inch products for small-size TVs also dropped by 15 percent, setting a new record low.

The report points out that the price of TV LCD panels will continue to fall. Apparently, one of the strong reasons is continuous inflation. The continuous inflation has been deeply engulfing the world. The continuous health concerns, and the war, are leading to a major slowdown in the economy. There are rising doubts about the demand for TVs as the customer’s needs are changing. For instance, people are now considering essential goodies rather than spending on electronics when they already have one. For example, one user with a good Smart TV will think twice before upgrading to a new model just because yes. If the old model is serving well, then there is no real reason to upgrade due to technological upgrades.

However, there is still hope for small TVs. According to reports, panel factories in mainland China are reportedly expanding the production of 32-inch LCD panels. In the past, 55-inch products were the main priority due to their higher profit margin. However, the 55-inch panels now sit in unsatisfactory market conditions. Therefore, the factories will expand the supply of small products. After all, these smart TVs are commercialized at lower prices. Furthermore, some users are willing to save money no matter the display’s size.

Samsung, which always has been a strong maker in the LCD business, is shutting down the division.The company will focus on OLED and upcoming technologies. However, we don’t know if the costlier OLED TVs are in a better situation.

LCD TV panel prices have stopped falling after sliding below suppliers" cash-cost levels, according to industry sources. Additionally, aggressive production cuts by panel makers also have helped bring a stop to falling prices.

According to Pan Tai-chi, general manager of the TV Business Center of Innolux, TV panel inventories at most TV vendors and channel operators have bottomed out, and correspondent TV panel prices have risen since the second half of October.

Sales dynamics for TVs and monitors with high CP (cost-performance) ratios have started gaining momentum recently as current panel prices have made high CP display products more affordable, Pan said.

It was the supply side that drove the recent price hikes instead of being pushed up by increasing demand, Pan noted, noting that the price increases will sustain for a more extended period only when demand is solid enough to soak up the output.

It is worth observing whether the sales of consumer electronics products during the forthcoming year-end shopping season in China, the US and Europe are robust enough to stir up panel demand in the first quarter of 2023, Pan commented.

Recently, it was announced that the 32-inch and 43-inch panels fell by approximately USD 5 ~ USD 6 in early June, 55-inch panels fell by approximately USD 7, and 65-inch and 75-inch panels are also facing overcapacity pressure, down from USD 12 to USD 14. In order to alleviate pressure caused by price decline and inventory, panel makers are successively planning to initiate more significant production control in 3Q22. According to TrendForce’s latest research, overall LCD TV panel production capacity in 3Q22 will be reduced by 12% compared with the original planning.

As Chinese panel makers account for nearly 66% of TV panel shipments, BOE, CSOT, and HKC are industry leaders. When there is an imbalance in supply and demand, a focus on strategic direction is prioritised. According to TrendForce, TV panel production capacity of the three aforementioned companies in 3Q22 is expected to decrease by 15.8% compared with their original planning, and 2% compared with 2Q22. Taiwanese manufacturers account for nearly 20% of TV panel shipments so, under pressure from falling prices, allocation of production capacity is subject to dynamic adjustment. On the other hand, Korean factories have gradually shifted their focus to high-end products such as OLED, QDOLED, and QLED, and are backed by their own brands. However, in the face of continuing price drops, they too must maintain operations amenable to flexible production capacity adjustments.

TrendForce indicates, that in order to reflect real demand, Chinese panel makers have successively reduced production capacity. However, facing a situation in which terminal demand has not improved, it may be difficult to reverse the decline of panel pricing in June. However, as TV sizes below 55 inches (inclusive) have fallen below their cash cost in May (which is seen as the last line of defense for panel makers) and are even flirting with the cost of materials, coupled with production capacity reduction from panel makers, the price of TV panels has a chance to bottom out at the end of June and be flat in July. However, demand for large sizes above 65 inches (inclusive) originates primarily from Korean brands. Due to weak terminal demand, TV brands revising their shipment targets for this year downward, and purchase volume in 3Q22 being significantly cut down, it is difficult to see a bottom for large-size panel pricing. TrendForce expects that, optimistically, this price decline may begin to dissipate month by month starting in June but supply has yet to reach equilibrium, so the price of large sizes above 65 inches (inclusive) will continue to decline in 3Q22.

TrendForce states, as panel makers plan to reduce production significantly, the price of TV panels below 55 inches (inclusive) is expected to remain flat in 3Q22. However, panel manufacturers cutting production in the traditional peak season also means that a disappointing 2H22 peak season is a foregone conclusion and it will not be easy for panel prices to reverse. However, it cannot be ruled out, as operating pressure grows, the number and scale of manufacturers participating in production reduction will expand further and its timeframe extended, enacting more effective suppression on the supply side, so as to accumulate greater momentum for a rebound in TV panel quotations.

The current oversupply of liquid crystal display (LCD) panels is expected to continue through 2023, analyst firm TrendForce said in its latest forecast.

LCD panel prices had increased from June 2020 through the first half of 2021, the firm said, spurned by high demand for consumer electronics from Covid-19.

In supply, while LG Display could halt production at its P7 factory in Paju during the first quarter of next year, CSOT’s start of operation of its Gen 8.6 T9 factory could increase panel supply further than the current state, TrendForce said.

The analyst firm also said that LCD factories that use Gen 5 substrate or above could see their operation rate drop to 60% during the fourth quarter, which will be the lowest in ten years.

The ongoing Russia-Ukraine military conflict and high inflation will continue to affect the global economy and politics during 2023. The recent decline of the global economy, in particular, has significantly dampened the outlook on sales of whole TV sets since the performance of the TV market primarily depends on consumer demand. Therefore, TrendForce projects that shipments of TV panels will fall by 2.8% YoY to a total of 264 million pieces for 2023.

However, the shipment performances of the LCD and OLED segments of the TV panel market will diverge dramatically during 2023. South Korean panel makers already started to leave the market for LCD panels in 2022 and are reorienting the focus of their product development efforts towards OLED. Going forward, the growth and diversification of OLED offerings will definitely contribute to the increase in shipments of OLED TV panels. Furthermore, Samsung Electronics has been proactive in the adoption of the QD OLED TV panels provided by Samsung Display. Shipments of QD OLED TV panels are forecasted to increase substantially by 26.5% YoY for 2023 and thereby notably contribute to the projected YoY growth rate of 7.8% for the total OLED TV panel shipments in the same year. The aforementioned development will also help slightly raise the OLED penetration rate in the TV panel market to 3.1% in 2023.

Conversely, shipments of LCD TV panels will be more severely affected by the weakening economy. This is because the LCD segment of the TV panel market has already reached maturity and is in plentiful supply. Shipment of LCD TV panels are projected to drop by 3.1% YoY to 256 million pieces for 2023. However, the current market situation is favorable for panel makers to promote ultra large-sized TV panels despite the cautious demand outlook. There are two reasons for this. First, freight transportation fees are falling to their usual level. Second, quotes for ultra large-sized TV panels have dropped to a sweet spot. TrendForce is optimistic that the average size of LCD TV panels will grow this year. The increase is currently estimated to come to 1.5 inches, thus expanding the average size of LCD TV panels to almost 50 inches.

Chinese panel makers have a huge production capacity for LCD panels and remain highly competitive, so their collective market share for LCD TV panels is projected to climb further to 70.4% in 2023. Among them, BOE, CSOT, and HKC are expected to retain their positions as first, second, and third respectively in the ranking of LCD TV panel suppliers by shipments. Chinese panel makers are also gaining a greater influence over the TV panel market as their supply concentration ratio continues to rise. Turning to panel makers based in Taiwan, Innolux will be able to raise its market share for LCD TV panels to around 14.1% in 2023. The growth will be mainly attributed to the rerouting of the orders resulting from CEC-Panda scaling back its supply of 38.5-inch products. As for AUO, its market share for LCD TV panels will also elevate slightly to 5.2% due to the growth of orders from its main clients.

Regarding Korean and Japanese panel makers, LGD will see its market share for LCD TV panels retreat to 4.6% in 2023 since its P7 fab in South Korea produced its last batch of LCD TV panels in December last year. Sharp has been facing weak demand for the products from its fabs in Japan, but more new products are being manufactured at its Gen10.5 fab in Guangzhou, China. Taking account of these developments, Sharp’s market share is forecasted to reach 5.7% in 2023.

TrendForce points out that based on current observations, the risk of a supply-demand imbalance is going to be higher for IT panels than for TV panels during 2023. Since TVs have larger screens, the consumption of production capacity proceeds at a faster pace for TV panels. TrendForce is not ruling out the possibility that panel makers could adjust their product mixes to give more weight to TV panels if they find that the production capacity for IT panels has been idling too long. Such development would certainly affect the future supply-demand dynamics of the TV panel market as well. Moreover, panel makers will be under pressure to turn from loss to profit this year, so the strategy for adjusting capacity utilization rate will be very important to them. If suppliers fail to maintain discipline, then the whole panel market will unlikely return to a balanced state in 2023.

There could be a welcome fall in the price of LCD TVs later this year, with panel prices continuing to drop according to a new report, and the effect of the supply chain crisis appearing to ease.

Tech analyst Sigmaintell Consulting (via DigiTimes(opens in new tab)) claims that LCD panel prices once again fell last month, with the price of 32-inch to 55-inch displays slipping a further $2-4 per panel and 65-inch and 75-inch models falling by $8-10 per unit.

The news follows on from similar supply-side price falls for LCD panels over the previous two months, and the trend has been downwards since late last year. We"ve seen already that some of the best TVs available today that use LCD panels have dropped prices in the last few months (such as the Samsung TV pictured above) – even brand new models have wasted no time in dropping from the official price.

Any LCD panels being bought to go straight into production would ship to stores as finished TVs in a few months time, so those price drops could come in time to trigger an especially juicy wave of major discounted TVs for consumers around Black Friday and Christmas.

The manufacture of LCD display tech has become increasingly dominated by China, amid South Korean panel makers withdrawing from the market and moving further towards OLED production.

Prolonged Covid lockdown restrictions in key Chinese tech manufacturing districts such as Wuhan, had however caused a major reduction in the scheduled global supply of panels, with global TV shipments predicted to fall to their lowest level since 2010, according to Market research firm Omdia.

The potential fall in panel pricing will come as timely news for those struggling amid rising costs of living – lots of people will avoid big expenditures such as a new TV, but if you need one, you need one. So we hope this means anyone buying will be able to find a good buy no matter their budget.

The price falls in the report look likely to impact the sticker price of smaller and budget entry level sets, which will hopefully mean that the people most affected by inflation rises will benefit the most from the discounts.

We should also note that lots of other factors will affect the final price of TVs, beyond just the price of the panels – shipping costs, for example. But the lower cost of parts might mean that prices won"t rise as much as they would otherwise, at least. It all helps.

The researchers also note that TV panel prices have decreased noticeably since Q3 2021, with many TV panel prices falling below their manufacturing cost and panel makers beginning to lose money in their TV panel business starting in Q4 2021.

Overall, TV LCD panel shipments increased to a peak of 23.4 million in December 2021, driven by low prices. But rising inflation, the Ukraine crisis and continued lockdowns in China have slowed demand. As a result, TV panel shipments posted a 9% month on month decline in April, to 21.7 million units.

Despite lower prices and mounting losses, Omdia also reported that Chinese panel makers, the biggest capacity owners, still haven"t reduced their fab utilization. With no sign of demand recovery in Q2 2022 or even Q3 2022, the supply/demand situation is unlikely to see improvement, explained Robin Wu, principal analyst for Large Area Display & Production, Omdia.

"IT LCD panels could still deliver positive cash flow for panel makers,” Wu said. “But with prices dropping dramatically, panel makers will soon start to lose money in their IT panel business. Maybe only then will panel makers reduce their glass input and the overall supply/demand situation will return to balance."

Overall, Omdia is reporting that shipments of large-area TFT LCD display panels dropped to historical lows in April as pandemic impacts combined with disruptions from the war in Europe and lockdowns in China to dampen demand.

Its data shows that large-area TFT LCD panel shipments decreased by 10% month on month in April compared to March and 5% compared to a year earlier to 74.1million units in April of 2022, representing historically low shipment performance since May 2020.

"With continued ramifications from the pandemic, demand for IT panels for monitors and notebook PCs remained strong in 4Q21,” WU said. “But as the market became saturated starting in 2022, IT panel shipments started slowing in 1Q22 and early 2Q22."

(Yicai Global) June 13 -- BOE Technology Group, TCL China Star Optoelectronics Technology and other big Chinese liquid crystal display manufacturers are reducing output starting from this month to try and stop a freefall in prices caused by a global glut.

Panel makers are cutting production by 16 percent on average from this month, Rong Chaoping, senior researcher at market research firm AVC Revo, told Yicai Global. Television panel makers are expected to ship 3.6 million less panels than last month.

Panel makers will reduce capacity by between 15 and 20 percent this month, said Wu Rongbing, chief analyst at Chinese semiconductor intelligence service Omdia.

LCD TV display shipments from China’s five largest panel manufacturers accounted for 68.5 percent of the global market in April, a new high, and they were expected to exceed 70 percent this year, according to Omdia.

But there is much less demand for notebook computers, monitors and TVs now that fewer people are working from home as the Covid-19 pandemic wanes and amid pressure from global inflation. This is driving prices down, said Li Yaqin, general manager of market research firm Sigmaintell.

The global panel industry is expected to slash production by about 20 percent this year, according to Beijing-based Sigmaintell. It is the first time since 2013 that the worldwide sector has implemented such a large-scale and wide-ranging cut in manufacturing. But it should help to slow the fall in prices, Li said.

“Tumbling prices are squeezing profits,” Li said. “The price of a TV panel is now below cost price and that of some data panels is also below the manufacturing cost.”

The price of small and medium-sized TV displays has more than halved since the highest point last year, and that of large-sized screens have fallen by more than 40 percent, according to AVC Revo.

“Panel makers are facing rising liquidity pressure and bigger losses as prices are now below cost price, so the display industry is likely to undergo another big reshuffle,” Rong said.

Excess supply will ease in the third quarter once output is cut, and prices will start to pick up and then flatten out, Li said. Demand for consumer electronic products is shrinking by far more than expected so it is too early to tell whether prices will rebound in the second half, she added.

Panel prices are likely to stop dropping this month or next as output falls, Wu said. Whether prices will start to pick up soon depends on when demand improves.

The price of LCD TV panels continues to fall, and that could be welcome news for anyone who’s in the market to buy a new living room portal in time for the World Cup and the Christmas holidays.

A report this week from the analyst firm Sigmaintell Consulting revealed that LCD panel prices fell again last month, with the cost of 32-inch displays slipping by $2 per panel, and 55-inch units falling by $4 each. Meanwhile, 65-inch panels now cost $8 less, while 65-inch ones are $10 cheaper than they were a month ago.

The price of LCD TV panels has been sliding for months now, since the end of last year. That’s great for consumers of course, with the price of upper-end TVs that use LCD panels falling quite noticeably, including some of the newest models out this year.

Typically, LCD panels that are shipped out from the factory go straight into production once they reach their customer, and then end up in stores as finished TVs within just a few of months. As such, analysts believe the latest price drops will result in some steep discounts on LCD TV prices just before Christmas and Black Friday come around.

LCD display prices are falling because the market is becoming increasingly clogged with panels made by Chinese manufacturers, who’re able to make them more cheaply. Indeed, their competitiveness is so extreme that they have forced traditional South Korean display making giants such as Samsung Display and LG Display to withdraw from the market. Last month it was reported that Samsung will exit completely by the end of this month, while LG has drastically reduced its own production and is likely to quit altogether in the coming months.

There were fears that recent COVID-19 related lockdowns in China might push LCD prices back up again, however that didn"t happen, and with cities like Beijing and Shanghai now reopening, it’s expected that the downward price pressure will continue unabated, Sigmaintell Consulting said.

For anyone who’s struggling with the increased living costs that have resulted from higher inflation this year, the TV price drop will come as a welcome surprise. Many households have no doubt tried to avoid making big purchases such as a new TV, but if you need one then it becomes an almost essential buy. With any luck, people in that situation will soon be able to get their hands on a decent new box without breaking the bank.

After a full year of rising LCD TV panel prices, the natural effect of rising prices on both supply and demand has kicked in, and prices are starting to fall, based on our latest update and forecast of LCD TV prices. The demand surge, which resulted from the COVID-19 pandemic, has eased and industry supply has caught up to demand. Prices in August and September are falling faster than expected and we now forecast that year-end prices will be lower than they were in December 2020, but still substantially higher than their all-time lows.

LCD TV panel prices have reached all-time lows but they continue to decline, and although the pace of decline is slowing in the third quarter, we now forecast that the industry will have an “L-shaped” recovery in the fourth quarter. In other words, no recovery at all until 2023. The ‘perfect storm’ of a continued oversupply, near-universally weak demand and excessive inventory throughout the supply chain has combined, and every screen size of TV panel has reached an all-time low price. Although fab utilization has slowed sharply in July, we do not see any signal to suggest that prices can increase any time soon.

The Korean display industry drove Korea’s exports, making Korea a display powerhouse in the world one exporter just 10 years ago. But it has been put into a position to completely lose its power as Korea’s national strategic industry due to a price war initiated by Chinese display makers and a complex global crisis.

LG Display and Samsung Display are struggling to find their ways out of the deterioration of their performance even after withdrawing from production of liquid crystal display (LCD) panels. The high-priced organic light emitting diode (OLED) panel sector regarded as a future growth engine is not growing fast due to the economic downturn. Even in the OLED panel sector, Chinese display makers are within striking distance of Korean display makers, experts say.

On Aug. 30, Display Supply Chain Consultants (DSCC), a market research company, predicted that LCD TV panel prices hit an all-time low in August and that an L-shaped recession will continue in the fourth quarter. According to DSCC, the average price of a 65-inch ultra-high-definition (UHD) panel in August was only US$109, a 62 percent drop from the highest price of US$288 recorded in July in 2021. The average price of a 75-inch UHD panel was only US$218, which was only about half of the highest price of US$410 in July last year. DSCC predicted that the average panel price in the third quarter will fall by 15.7 percent. As Chinese companies’ price war and the effect of stagnation in consumption overlapped, the more LCD panels display makers produce, the more loss they suffer.

As panel prices fell, manufacturers responded by lowering facility utilization rates. DSCC said that the LCD factory utilization rate descended from 87 percent in April to 83 percent in May, 73 percent in June, and 70 percent in July.

Now that the LCD panel business has become no longer lucrative, Korean display makers have shut down their LCD business or shrunk their sizes. In the LCD sector, China has outpaced Korea since 2018. China’s LCD market share reached 50.9 percent in 2021, while that of Korea dropped to 14.4 percent, lower than Taiwan’s 31.6 percent.

Samsung Display already announced its withdrawal from the LCD business in June. Only 10 years have passed since the company was spun off from Samsung Electronics in 2012. LG Display has decided to halt domestic LCD TV panel production until 2023 and reorganize its business structure centering on OLED panels. Its Chinese LCD production line will be gradually converted to produce LCD panels for IT or commercial products. TrendForce predicted that LG Display will stop operating its P7 Plant in the first quarter of next year.

Korean display makers’ waning LCD business led to a situation in which Korea even lost first place in the display industry. Korea with a display market share of 33.2 percent was already overtaken by China with 41.5 percent) in 2021 according to market researcher Omdia and the Korea Display Industry Association. Korea’s market share has never rebounded in for five years since 2017 amid the Korean government’s neglect. Seventeen years have passed since 2004 when Korea overtook Japan to rise to the top of the world in the LCD industry. Korea’s LCD exports amounted to more than US$30 billion in 2014, but fell to US$21.4 billion last year.

A bigger problem is that Korean display makers may lose its leadership in the OLED panel sector although it is still standing at the top spot. While Korea’s OLED market share fell from 98.1 percent in 2016 to 82.8 percent last year, that of China rose from 1.1 percent to 16.6 percent. Considering that the high-end TV market is highly likely to shrink for the time being due to a full-fledged global consumption contraction, some analysts say that the technology gap between Korea and China can be sharply narrowed through this looming TV market slump. According to industry sources, the Chinese government is now focusing on giving subsidies to the development of OLED panel technology rather LCD technology. On the other hand, in Korea, displays were also wiped out from national strategic technology industry items under the Restriction of Special Taxation Act which can receive tax benefits for R&D activities on displays.

Prices for all TV panel sizes fluctuated and are forecast to fluctuate between 2020 and 2022. The period from March 2020 to July 2021 saw the biggest price increases, when a 65" UHD panel cost between 171 and 288 U.S. dollars. In the fourth quarter of 2021, such prices fell and are expected to drop to an even lower amount by March 2022.Read moreLCD TV panel prices worldwide from January 2020 to March 2022, by size(in U.S. dollars)Characteristic32" HD43" FHD49"/50" UHD55" UHD65" UHD------

DSCC. (January 10, 2022). LCD TV panel prices worldwide from January 2020 to March 2022, by size (in U.S. dollars) [Graph]. In Statista. Retrieved February 22, 2023, from https://www.statista.com/statistics/1288400/lcd-tv-panel-price-by-size/

DSCC. "LCD TV panel prices worldwide from January 2020 to March 2022, by size (in U.S. dollars)." Chart. January 10, 2022. Statista. Accessed February 22, 2023. https://www.statista.com/statistics/1288400/lcd-tv-panel-price-by-size/

DSCC. (2022). LCD TV panel prices worldwide from January 2020 to March 2022, by size (in U.S. dollars). Statista. Statista Inc.. Accessed: February 22, 2023. https://www.statista.com/statistics/1288400/lcd-tv-panel-price-by-size/

DSCC. "Lcd Tv Panel Prices Worldwide from January 2020 to March 2022, by Size (in U.S. Dollars)." Statista, Statista Inc., 10 Jan 2022, https://www.statista.com/statistics/1288400/lcd-tv-panel-price-by-size/

DSCC, LCD TV panel prices worldwide from January 2020 to March 2022, by size (in U.S. dollars) Statista, https://www.statista.com/statistics/1288400/lcd-tv-panel-price-by-size/ (last visited February 22, 2023)

LCD TV panel prices worldwide from January 2020 to March 2022, by size (in U.S. dollars) [Graph], DSCC, January 10, 2022. [Online]. Available: https://www.statista.com/statistics/1288400/lcd-tv-panel-price-by-size/

A promotional image of a quantum-dot LED TV (Samsung Electronics)Samsung Display, the display making arm of Samsung Electronics, is poised to fully shut down its unprofitable liquid crystal display panel business for televisions in June, after over 30 years of operation.

“(Samsung Display) will terminate its supply of LCD panels in June,” an industry source said Monday. The company has been manufacturing its lower-end panels in Asan, South Chungcheong Province.

The long-awaited move came as LCD TV panel prices have been on a constant decline. This led to greater losses for Samsung Display, while Chinese competitors have been ramping up their dominance in the global industry supported by state subsidies and tax breaks.

LCD TVs are considered lower-end when compared to those using cutting-edge TV components such as organic light-emitting diode panels and quantum dot display panels.

According to market intelligence firm Omdia‘s estimate compiled by Daishin Securities, 43-inch LCD panel prices fell 46 percent from September 2021 to May this year, while that of 55-inch panels and 65-inch panels both declined 34 percent over the cited period.

This marks the end of Samsung’s three-decade LCD TV panel business. Once the largest LCD TV panel supplier in the world, Samsung Display‘s market share has gradually shrunk from 22 percent in 2014 to around 2 percent this year.

Samsung Display had sought to exit the business from before 2021, but has been hanging on in part due to Samsung Electronics’ LCD panel supply shortage.

Choi Kwon-young, executive vice president of Samsung Display, confirmed the company’s full exit from the LCD TV panel business within this year in a first-quarter conference call in April.

Given that Samsung’s LCD TV panel exit has long been anticipated and carried out gradually, Samsung Electronics will “unlikely be affected by Samsung Display‘s LCD panel exit” in terms of its continuity in the LCD TV set business, noted Kim Hyun-soo, an analyst at Hana Financial Investment on Monday.

Samsung looks to pivot to quantum dot display technologies for its TV panel business, using quantum dot light-emitting diodes or quantum dot organic light-emitting diodes.

As for the anticipated collaboration between TV maker Samsung Electronics and the world‘s sole white-OLED TV panel supplier LG Display, Kim of Hana said the launch of Samsung’s OLED TV is unlikely within this year due to prolonged negotiations.

Global inventory of liquid-crystal display television (LCD TV) panels is set to rise to its highest level in 19 months in August, with the elevated stockpiles expected to contribute to a decline in prices in the second half of the year.

Weeks of LCD TV panel inventory held by suppliers are set to increase to 5.0 in August, up from 4.9 in July and 4.8 in June, according to the IHS report entitled "LCD Industry Tracker – TV" from information and analytics provider IHS (NYSE: IHS). The last time the inventory reached this level was January 2012.

“LCD TV panel inventory is entering into above-normal territory in July and August,” said Ricky Park, senior manager for large-area displays at IHS. “Stockpiles are on the rise because of a delay in economic recovery for many areas of the world, along with growing uncertainty regarding domestic demand in China. The combination of a glut in panels and weak demand will cause price reductions to accelerate in the third quarter compared to the second.”

Average LCD TV panel prices are forecast to decline in a range from 3 to 6 percent in the third quarter, compared to a 1 to 2 percent decrease in the second quarter.

For one, Chinese TV brands overstocked panels in the first half. Moreover, the government in Beijing has terminated its subsidy program for energy-saving TVs, a development expected to dampen demand in the second half.

In light of the weak demand and rising inventory, Chinese TV manufacturers are cutting panel orders. These domestic TV brands account for more than 80 percent of shipments in China, the world’s largest TV market.

With the exception of February during the Lunar New Year holiday when they disposed of more panels than they actually purchased, China’s Top 6 television makers increased their LCD panel purchases significantly every month in 2013 compared to the same periods in 2012. However, they plan to purchase 24 percent fewer panels in July and 25 percent less in August than they did during the same months in 2012.