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You know those TV screens you see installed in more & more public areas like stores, restaurants, above gas pumps, food menu boards & lots of other places. Well, that’s called Digital Signage. Build an amazing

presentation on your PC and push it to unlimited number of remote screens, and all for FREE. So click on Get Started, open your FREE account & start using

Start using the world"s premier platform for designing, deploying and analyzing interactive digital experiences without writing a single line of code.

The mediaCLOUD includes dozens of smart components from social, blogs, weather, mobile integration, entertainment, database and more. The smart components will turn your dumb screens into a super-sized

Digital signage can improve your business by effectively attracting and engaging customers, delivering targeted messages, and increasing brand awareness in a dynamic and impactful way.

Manage unlimited remote screens and do it all for FREE. Choose from hundreds of templates and create an amazing digital signage presentation with just a few clicks.

the mediaCLOUD Smart sign components you simply drag the component you want onto the timeline, configure your parameters and load up your remote screens with information that matters to your audience.

Checkout live examples of Digital Signage presentations. The SignPlayer can run everywhere, on Android, Windows, Mac, iPad and even inside your web browserView

Want a different screen orientation? We offer free digital signage templates for both portrait and landscape orientations, so you can get great content on all your screens.

At the heart of every great digital signage display is this: content. Make it look good and people will stop to look at it. Make it look bad or outdated, and chances are they won’t be looking at your screen again.

But with the flexibility of scheduling and real-time editing in ScreenCloud, all you’ve got to worry about is what you want to show. So here are 30 good examples of digital signage content to inspire.

The most obvious is social media. If you invest your efforts in social media, why not use this to bring your digital screens to life too? You can also utilize user-generated content.

Showing social media feeds on your digital signs can help pair your online reputation with your offline one, building credibility and helping customers buy into your brand.

Walls.io offers a unique feature to showcase sponsored ads from brands you partner with. This feature is called Sponsored Posts, and they are special posts on your social wall that aren’t filled with regular social content from your sources. Instead, you can upload specific images (or videos or just text) that you want to display there and have it show up on your wall in regular intervals.

Customers are 10 times more likely to observe dynamic digital signage content than static messages, which makes video the perfect content form; it’s also usually screen-ready in 16:9 format. Video to share on digital signage could be your showreel, a new demo video, or a customer caught on screen talking about how great you are. Add to your screen playlist either by direct upload or through an app such as YouTube or Vimeo.

If you need to create a quick notice, perhaps detailing a room change or a meeting time, there are a wealth of apps to make that happen. Like Noticeboard - an app that can be found in the ScreenCloud App Store. It allows you to create a quick and easy display in seconds, and also allows for real-time edits.

Add a news app to your digital signage playlist and you’ll always be up to date with the latest headlines. Your customers will sip their coffee longer, your guests will loiter in your reception hall.

As well as general news you can make your digital signage even more specific. RSS feeds are the gateway to unlocking any content you like, from Buzzfeed to your company blog to specialized news from your niche.

This type of content works well as ‘filler’ content in between video, ads and social media displays to stop your viewers from getting digital-overload.

Food is such a big part of our lives, it’s natural that we’re drawn to images, descriptions and menu boards showing it. Enter the digital menu board digital signage display.

This is one of the most important content displays you’ll create if you work in a restaurant, fast food chain or bar. It also works in an office cafeteria, an event setup or even as a fun noticeboard where you can swap menu items out for things you’re working on or fun descriptions of your team members. If you’re a franchise, this works especially well as you can change the price of an item across all screens and locations from one ScreenCloud login.

Data-driven companies are more likely to succeed – because they can easily see the areas that need attention. But most of the time this business-critical data is siloed and not seen by the teams that can make an immediate impact. Historically this data hasn’t been shown on screens due to security fears, which is why ScreenCloud developed Dashboards.

If you have a product, gaining visibility over feature development, customer number or what the future holds is kind of central to your work. That’s why pulling project management insights from Jira, Trello or your favorite project management tool and sharing them through digital signage in your office helps everyone to stay on the product pulse.

We love Slack at ScreenCloud. Like many startups, it’s how we do about 90% of our communication. So when a room’s really crucial to what we do, like our #praise room, we share it on our digital signage screens. This is made really easy with the Slack app.

Digital signage is a great canvas for all of your sales, small or large. Share real-time sales messages, promote offers and encourage customers to buy when the price is right. These can be easily created in Canvas.

How much time do you think your reception staff spend directing people to the right floor or meeting room? We love using the building directory app to share details of where everything is through our digital signage screens. The best part? If a room changes, you can update the screen easily unlike your static signs. Here are some non-obvious benefits of wayfinding in retail.

As well as advertising your own content, digital signage is a great method for selling advertising space within your building or store. Simple Playlist setup means you can schedule specific advertising slots, upload sponsored content between your own notices, or have dedicated days or areas where only advertising is shown.

If travel is essential to your customers or employees, then sharing a live travel information board is a great use of your digital signage. As you can see here, this provides up to the minute travel details on buses, trains and trams for your local area.

The benefit of digital signage over static signage or printed pamphlets is that it can be updated in real-time and pushed out instantly. This gives you the power to update signs with last-minute offers or promotions on items that are low in stock.

Imagine having a method of internal communication that allowed you to broadcast to your entire company, at the click of a button… That’s exactly what ScreenCloud Broadcast can do for you. This makes it easy to share company broadcasts that go out to all screens simultaneously with news, praise or health and safety announcements. Broadcast can securely live-stream meetings or announcements to screens in your office, and also onto the mobiles or desktop screens of remote or deskless workers, making sure everyone gets the news.

Digital signage can be used in retail to show-off in-store promotions and increase the number of customers who take up offers as soon they’re available. Couple posters with reviews, user-generated social media content and ads to really drive your brand home.

SOLETRADER uses digital signage to share the company’s Instagram feed, promoting more discussion and helping customers to see its shoes out in the world.

Who doesn’t love an inspirational quote? Using digital signage to share motivational quotes works in almost any scenario. In the ScreenCloud office, we even share quotes of things our Founders have said to keep the team inspired and uplifted.

In churches, sermon timetables, sermon quotes and hymns are both ways you could use digital signage to attract and retain more members to your sessions.

Everyone likes to see where they are in a leaderboard, whether that’s in sales or counting reps in the gym. Use your digital screens to show off this leaderboard and add an additional layer to your customer/employee experience. You can create it easily using Google Slides, or for something more automated, check out a tool like Bonusly, as shown below.

In the same way you might use your digital signage to share leaderboards, you could also entice employees or customers in with competitions. Promoting giveaways or asking them to submit something (like an Instagram image) for the chance to win, is a great use of your digital screens. Create a poster using Canvas and add a QR code to link through to a competition landing page.

Screens are great for all of the good stuff we like to put out into the world, but they’re also a good vehicle when you need to make an emergency notice that needs to reach a lot of people. For (planned) fire drills, you can schedule the alert to pop up on your screens, otherwise, have a template at the ready to push live should you need to display it in the moment.

Ever had a bad meeting room experience? Someone waiting awkwardly outside? Knocking before you’re finished to ask ‘how long’? Same. It’s why using small screens, iPads or tablets you have laying around is an awesome use of digital signage. We wrote more about how to set this up here.

If you work in an art gallery or somewhere you want to show off work, then digital signage is a great way to showcase photos, videos or actual designs of something special you’ve been working on.

Of course digital signage can always be used to create a pretty picture, but when it’s seriously useful, that’s when it makes the biggest difference. Digital signage is increasingly being used to facilitate and improve internal communication strategies. From sharing company notices, to key information and reinforcing health and safety training messages, so that they’re always seen.

Our selection of free PowerPoint templates with our software can display real-time information as your own digital signage channel, for anything from hours of operation and food & drink menus, to live news & weather and special events.

This digital sign includes basic safety tips as well as symptom reminders. It’s great for use on the screens in hospitals, supermarkets and residential building elevators.

This handwashing technique reminder is a perfect sign to display in your warehouses and take-out restaurants. It would also be a great addition to clinic screens as well as residential building lobbies.

It’s vital for customers in grocery stores and supermarkets to maintain a distance of 2 meters (6 ft.). This digital sign is a great reminder for your shoppers.

From hand sanitizers to using a mask, this prevention digital sign reminds people about the importance of an individual’s role in helping contain the virus.

Want to take your marketing to the next level? Save money with PosterMyWall Premium Plus to enjoy unlimited video downloads, publish your designs onto multiple screens, create animated copy, and much more.

Our digital signage software lets you deliver unified messages to all sectors of your business from one easy-to-use application. This gives you more ways to engage your workforce, build community and increase efficiencies.

Keeping your employees informed of progress toward goals is an important part of daily operations and encouraging your team. With Visix digital signage, you can show current news and metrics to keep your employees updated and motivated. And our room signs let you extend messaging to shared spaces.

Digital signage lets you show the right thing, on the right screen, at the right time. Because you can choose what’s shown where, you can share office announcements with manufacturing personnel and production data with office workers – unifying your front and back office operations.

Recognizing individual and team achievements is one of the most powerful motivators you have, and our digital signage software makes it easy. With digital signage displays, you can:

As an introductory offer, we"re offering a FREE 30-DAY TRIAL. If you"d like to continue with a paid subscription, the affordable annual fee covers an unlimited number of players and screens.

Our award-winning artists design our safety subscription messages specifically for digital signs, with general OSHA-inspired EHS tips, quotes, trivia, calendar highlights and messages tailored to a variety of specialty tasks and environments.

Don’t let those spreadsheets go to waste. Show Excel data updates in real time on your digital signs to keep your workforce updated, motivated and engaged. AxisTV Signage Suite widgets let you map data from Excel and other sources, so your screens update automatically.

The marketing world concurs; that paper is in the past, all is now digital, and digital signage is everywhere. From the landmark Piccadilly Lights, revamped in 2017 with a state-of-the-art 4K LED screen and running cutting-edge digital signage software, to the iconic Times Square digital screens. Digital signage is all around us.

If you are a business owner or a marketing manager, finding a digital signage solution is a must. 70% of U.S. residents aged 12 or older have seen a digital video display in a public venue in the past month. That is a huge audience you need to make sure you are taking advantage of.

That’s why we’ve put together a list of some of the best digital signage software tools around, to help you make the most out of your digital displays. No matter what your requirements are there is a solution for your needs.

With this digital signage solution, you get the ability to create and schedule playlists on a single interface. This allows you to put multiple pieces of content together and set the displays to cycle through a playlist, instead of having to schedule each piece of content.

Screenly also offers you the ability to display 1080p Full HD images, videos, and live web pages. Usefully, the software automatically detects your TV and monitor dimensions to render your signage in the highest resolution available.

You can use Screenly OSE for free, however, if you want key features such as the ability to manage multiple screens from a single account and cloud-based storage, you’ll need a subscription. A yearly subscription to the Business plan costs $17 a month per screen.

This digital signage software is ideal for a variety of purposes, from displaying business metrics on a dashboard to digital menu boards in a restaurant. For QSRs, an effective digital menu board is particularly important as 29.5% of customers find digital menus influential for the purchase of a product.

Marketing themselves as the first company to offer advanced digital signage to everyone for free, DigitalSignage.com is a browser-based solution that allows you to easily create an amazing digital presentation on your PC. You can then share this to an unlimited number of remote screens. This is the major selling point of DigitaSignage.com, as most options require you to pay for their subscription service to unlock additional screen support. For example, you could have a monitor close to your point of sale and an advertising kiosk, such as the LamasaTech Guida kiosk shown below, as another screen closer to the entrance. Both would be able to display your digital signage content.

The Enterprise edition is DigitalSignage.com’s subscription offering which starts at $49 per month. With this, you gain access to more advanced features such as multi-user management and the advertising manager.

To access all of the features DigitalSignage.com offers you’ll need the Enterprise subscription. However, the free version offers you enough core features to be able to create and display your content.

As for support, DigitalSignage.com provides a wide coverage of help for their users including a live chat available on their website, along with webinars and tutorials.

Features such as content scheduling and multi-screen support are available with this software. You can set what your displays are showing, allowing you to more directly engage with your community via graphical, video and text-based messages.

Part of the reason for its popularity comes from the fact that this convenient tool is open-source, which means the service is free to use and deploy. To run your digital signage software with Concerto you just need to pay for the hardware, such as a freestanding advertising display.

PeakSignage gives you the ability to launch your messaging and monitor your screens from an online dashboard that can be accessed from anywhere in the world via any modern browser.

One of the stand-out features of PeakSignage is the drag-and-drop layout editor. You simply select which element or widget you want to add to your content, then drop it where you’d like it to appear. No set zones for these elements means you have complete flexibility when it comes to designing your digital signage.

PeakSignage also allows you to group your screens, meaning you can easily align the messages on your devices. For example, if you have a window display, like the one shown below, and a few freestanding kiosks in your reception, you could group all of these and have them display your welcome messages. This saves you valuable time, as you only have to create your content once and then push it to the group rather than having to create duplicates for each screen.

A bonus here is that you can use these grouped screens to clearly communicate with your employees as well as customers. Using PeakSignage, you can display useful information such as a calendar of meetings or current targets on your screens. This will improve your internal communications, which can result in a 25% increase in productivity from your staff.

Another useful feature is the Emergency Override. This lets you create an alert, which could include fire exit locations and meeting points, that will be displayed on your screens in the event of an emergency. You can activate the emergency mode from the PeakSignage dashboard and your screens will immediately update to display your alert message. This lets you provide the safety information your customers and staff will need quickly and clearly, helping to improve your on-site safety.

Like with many of the other options listed in this article, Yodeck is a cloud-based digital signage platform. Although Yodeck offers a “free” version, that only includes a single screen and you are required to purchase a Yodeck Player. This means to take full advantage of what Yodeck offers you’ll need to sign up for one of their subscription plans. These are very reasonably priced, which is what makes Yodeck a popular choice. The plans you can choose from are:

In terms of the user interface, Yodeck has a straightforward dashboard making it easy to navigate quickly. Your media files can be pushed to a screen directly from the upload page, so your content can be displayed right away with no downtime. Free templates are also included to help you get started with creating your digital signage.

For the lower price point, Yodeck provides a quick and easy-to-use digital signage solution, however, you will find that the more advanced features that help you organise your content, such as PeakSignage’s alerts, are not here.

ScreenCloud markets itself as a “barrier-free” digital signage solution. This is definitely the case when it comes to connecting the app to your screens, as any media player or even “smart TV” can be used as your screen.

ScreenCloud is designed to be used on any hardware letting you focus on your digital signage content and not finding a compatible device. If your hardware is a “smart device” and is capable of downloading apps, you can download the ScreenCloud app directly onto that device. If it isn’t able to do this, you would need a media player. For commercial use, it is suggested that you use the media player option as this will provide you with a more advanced operating system designed for commercial digital signage.

OptiSigns functions in a similar way to ScreenCloud, as it is an app that can be installed on an Amazon Fire stick to show your digital signage on any TV screen. It can also show content on a video wall if you have a video wall controller, like the one shown below. To learn more about video wall controllers click here.

Once you have connected your screen and added it to your account, you can use the web portal to start assigning content. As with many of the other solutions in this article, you can manage your screens and assign content remotely.

Creating content is done by uploading your images or videos and placing them on the canvas, where they can be positioned and resized. To add more life to your digital signage, OptiSign offers a set of widgets such as date, time and weather, that will alter depending on the location of your screen. The stand-out widget though is the Apps widget. OptiSign has a range of apps that you can link to your content and display, these include:

OptiSigns subscriptions start at $10 per screen per month. This gives you the basic features you’ll need to create your digital signage. Custom fonts, a feature that helps give your digital signage a more unique look, are unlocked in the Pro plan for $12.50 per screen per month. While you’ll need the Pro Plus plan to access more security features, as well as alerts if your screens are down.

Never underestimate the importance of signs. They are a crucial part of your overall marketing plan and can communicate vital information to customers that can drive sales and improve levels of customer satisfaction. Digital signs are here to stay and could be vitally important to your company.

At LamasaTech we provide solutions that seamlessly combine digital signage software and hardware to meet your exact requirements. To find out more, get in touch with a member of our expert team for a free consultation.

You can manage how adverts appear on your digital signage screens. Whether it"s on one screen or a whole network, you can schedule your content, and get reports on your ads that are being displayed.

Upload your own logo in the dashboard and voila, you have your own digital signage brand! Now you can show your clients that you have your own CMS platform!

Price always matters, that"s why for £2.99 per month we"re the most cost-effective digital signage platform! And if you thought that was a good deal... your first 10 screens are free!

We know how painful it can be to find the right solution, and sometimes it"s either too costly or the free trial doesn"t last long enough to make a decision. That"s why with PosterBooking your first 10 screens are completely free, we won’t even ask for any payment details!

PosterBooking turns any TV screen into a digital sign. Allowing you to display images and videos for a variety of uses including for advertising, restaurant menus, general messages and more.

We believe digital signage shouldn"t be expensive, that"s why we offer your first ten screens free of charge. If you need more than ten, we"ll only start billing you from your eleventh screen.

Digital signage software has given organizations new and creative ways to express their corporate communications strategy to their customers, and marketers are quickly realizing the power of creating digital signage content for an interactive and exciting

Emerging technologies such as human motion tracking, gesture and facial recognition, augmented reality and new display technology have allowed teams to create amazing interactive content, mind blowing effects and wildly successful marketing campaigns.

Starting off our list is the classic British Airways digital sign board. This genius ad for British Airways got attention all over the world for it’s creativity, by connecting to live flight information, British Airways was able to show an ad of

child pointing up to the sky as a plane flew above him. This was clever in itself, but the advert then displayed the flight number and destination of the plane. This is an excellent example of combining digital signage design with the latest technology

Along with a new courtyard and the 11,100 SQ M Sainsbury Gallery, came a state of the art digital signage design that allowed visitors to purchase their own tickets. The digital sign board is made up of eight 55” screens and supports independent

The Highest Goal was an interactive projection displayed 200m off the ground in Tokyo during the World Cup qualifier in Japan. Participants were able to throw a football onto the pitch by downloading an app, and then see it displayed on the screen. There

Microsoft’s flagship street front store in New York features an impressive digital signage video wall that appears as an extension of the buildings facade. The video wall uses optical illusions to create an interactive connection with the world

The Center Bar is located inside the SLS Resort in Las Vegas, after undergoing renovations the SLS opened mid 2018 with a series of new restaurant digital signage displays, including the 4 sided 3-D display hanging from the ceiling above The Center Bar. The display is made using 2.1 million multicolor LEDs placed in a box structure to create a three-dimensional appearance when viewed from just the right angle. Created by display engineering firm

This creative ad for a shampoo company surprised commuters by bringing a seemingly normal subway poster of a model to life. Using ultrasonic sensors the digital billboard was able to sense arriving trains, which would then trigger the start of the digital

An awesome example of a video wall at work can be seen at the UK’s Bristol Airport, the eye catching display has been integrated into terminal walls and is hard to miss at a massive 14m x2.5m. The custom installation by LED company

The curved video wall sitting above the aquarium tank measures in at 700 square meters with 1.7 billion pixels on 820 OLED displays, the 50 meter wide wall stands 2 storeys high and is fully visible from the ground floor at the Dubai Mall (which is also

the world’s most visited mall). The digital signage design was created to promote the aquarium and underwater zoo and their ongoing strategy to provide world-class edutainment using innovative platforms.

In 2017 Coca Cola released the world’s first and largest robotic sign in Times Square, this amazing sign features 1,760 independently moving LED screens, choreographed to the content on display – creating a multi-sensory experience for the

As you can see, digital signage content has endless creative uses. While you may not be creating a huge billboard in Times Square or the world’s biggest video wall, you can still take advantage of all the features that digital signage offers. TelemetryTV’s powerful features allow you to design creative digital signage content and broadcast your message to your audience. To get started with TelemetryTV

Q1:How about your company?A:XINLEDis a professional LED display manufacturer, having been enrolled in led display industry with professional R&D team andskilled QC team for 12yearsQ2: What is the control system? How is it?A: We use Novastar/Colorlight/Linsn/HD.....control system. Support cluster play and management. Support APP/ Phone/ WIFI/Ipad/ Laptop/PC/ Cloud control.It’s very easy and convenient to control the screen.Q3: What is your best service?A: One to one sales engineer to customer responsibility system. We will do:1. Know your project and provide the best solution for it;2. Track your order and let you know each step and detail of it;3. Teach you how to install and use the screen;4. Care the subsequent use of your screen and ensure your after - sales service be well,5…6…etc.Q4. How about your delivery time?A: Standard module we have stock ,Can send out after12hours aging testing .The led display can finish 10-15 days.

Display progress reports and goals to improve productivity. Use digital signage manufacturing screens to keep everyone informed and update. Screens can be updated immediately so there is no lag in productivity.

Use manufacturing information displays to help employees navigate the production floor and locate inventory. Wayfinding can help increase productivity by informing workers of where inventory is and best ways to navigate the production area.

A digital production display board integrates well with software platforms like SAP, Infor, and more. Use content apps such as Microsoft Power BI and analytics to make the most of manufacturing metric displays.

Manufacturing facilities have HR health and safety information posted somewhere. Use manufacturing display boards to display these important documents. Digital posters reinforce safety procedures to keep everyone safe.

Employee morale is affected by job satisfaction. One of the ways you can improve job satisfaction is by recognizing employee achievements on industrial display boards, which can lead to improvements in employee morale.

Rise Vision is easy-to-use cloud digital signage software that works with any player on multiple digital signage screens. Save time with 500+ customizable templates and if you ever need help get free training and exceptionally fast support.

Looking for effective digital signage solutions? Our easy digital signage cloud software lets you delegate managing your digital signage to anyone in your organization.

Save money, don’t get stuck with proprietary digital signage players, and get more out of existing devices and smart TVs with our extensive hardware support.

Automatically pull and display content from services like Google Slides, Google Calendar, Google Photos, Canva, Twitter, our partners like Good News Network®, and more.

Looking for an affordable solution to easily create and remotely manage your digital signage? Save hundreds with our simple, transparent pricing. There are no contracts, no additional fees and you can cancel any time.

Whether you want to display video on a certain screen, weather updates, news tickers, RSS feeds, slideshows, documents, or web pages, just access our digital signage systems from a device of your choice and easily update and manage your engaging content.

Automate your manufacturing facility communications using factory floor digital signage! With reliable and instant communication from your computer to your shop floor displays, you will improve efficiency, track productivity, and reach your employees faster!

The scope of the automation of your manufacturing facility can extend beyond the actual machines themselves and into the realm of communication systems. For example, shop floor display boards enable reliable, rapid communication, increasing productivity and decreasing downtime.

Do you have a client who requires a quick turnaround or special modifications to your products? Provide your staff with up-to-date information in real-time using shop floor digital signs

Digital signage warehouse and manufacturing displays open up a world of possibilities for your staff and overall productivity rates, whether you"re trying to improve communication within the firm or speed up decision-making on the factory floor.

Don"t hesitate to get in touch with us if you run across any issues. Assisting with installing digital signage at your school and responding to any queries that may arise is our top priority.

As soon as we rollout updates, they are immediately distributed to all our cloud-based digital signage players. This will ensure you always have access to the most recent updates without spending a dime.

Our team is ready to deliver easy-to-use digital signage solutions to your business. With dedicated support teams and powerful design tools, anyone from any skill level can design professional-looking designs in minutes!

Using REACH’s cloud-based digital signage software, you will be able to create content-rich messaging using our full suite of dynamic design tools. With over 157+ digital signage apps and integrations, you can easily tailor your signage to your needs while maintaining your branding guidelines.

Streamline and unify your corporate communications with our Enterprise-Level digital signage software. Upload media slideshows, include custom scrolling tickers and integrate your metrics and KPI dashboards.

Enhance how you reach and communicate with the public using digital signage for government facilities. Spotlight featured new community updates, shared local upcoming event schedules, and broadcasted new announcements.

Dramatically improve how you share essential updates, check-in procedures, wayfinding maps, new medical procedures, and general information. Make remote updates from anywhere and your screens will then automatically update.

Improve how you interact and share information with your students, alumni, and visitors using digital signage for K12 and Universities. For example, share daily class schedules, school news, and crucial time-sensitive information.

There are lots of features and plugins that will let you add exciting content to all your screens. Royalty-free photos, video, and animations from Unsplash, Pixabay, and Giphy. RSS, MediaRSS, Google Sheets, Stream, Vimeo, Counter, and ticker are just some of the stuff you can add to your content.

One way retailers have incorporated the digital experience into brick-and-mortar stores is through digital signage. Digital signage is exactly what it sounds like: signs and screens you can use throughout your retail store that display ads, videos, traditional store signage, or any other message you want to relay to customers.

Digital signage–display screens that convey a message–can be found at airports, restaurants, transit stations, retail stores, and on city streets. The message can be in the form of video, static image, text, interactive touch screens, or even live TV.

In a retail environment, digital signage is instrumental to marketing the store—you can highlight new product releases, run an ad, promote a discount, or simply tell your brand’s story. The possibilities are limitless.

In a world where customers are used to scrolling through hundreds of pieces of content online in an hour, digital signage allows retailers to replicate those fresh experiences in the physical world. Imagine being able to change your message in a matter of seconds, rather than weeks. This means you can deliver specific calls to action which can be as simple as buy now, use this discount or promotional code.

With digital signage, you can create powerful and engaging displays that attract window shoppers. You can take it up a notch by creating displays that move, like a video. Interactive signs pique a shopper’s interest, encouraging them to walk in and check out your store.

Even if you plaster your store with signage that talks about your brand, you only have so much space. Digital signage removes that limitation—you can tell your story the way you want.

Retailers like Toms and Ben & Jerry’s are known more for their brands than their products. It’s the story that draws customers in and keeps them coming back. Digital signage frees up the square footage to tell that story right in your store, and offers you a high-tech, visual way to relay your brand story to shoppers.

One effective way to use digital signage is to display information on your top-selling products. Right from product material details to comparisons with other products, these displays can help your customer make an informed buying decision and free up sales associates’ time.

Speaking of productive time usage, consider programming your digital displays to share promotions, complementary products, add-ons and extra packages. Automated digital stations can help you grow your revenue beyond what the sales associates are already doing.

Are you actively marketing your brand online? How about sharing some of those efforts in-store? If you’re collecting customer testimonials from online buyers, for instance, consider sharing them through a digital display. Customers love social proof, and it can help them in their buying decision.

Did you recently write a blog post about the top benefits of your product? Consider creating an infographic and sharing it through a digital display. Succinct content on the display can help customers instantly understand the advantages of buying the product; because they have to explain less, it also makes the sales associates’ job easier.

Since they’re already waiting in the queue, near-the-register displays are also a great place to play longer storytelling content that talks about your brand and its mission. This not only engages the viewer, it also cuts down perceived wait times and helps create a better customer experience.

Digital displays: As the name suggests, a digital display is simply a screen that plays your content. Although they look similar to normal television sets, digital signage displays can be operated for 24 hours without screen burns. Other types of digital displays include digital menu boards, video walls, transparent LED displays, digital kiosks, and interactive touch screen displays.

Media player: A media player is a device that connects to the display and sends content to it. These players also connect to the Internet, allowing you to change content on the digital signage through a web-based portal.

You need a content management system (CMS) to show content on your digital display. There are different types of CMS available but you should ensure that the CMS is equipped with the following must-have features:

Digital signage is only as effective as the content it plays. Content is regarded as the biggest cost component of digital signage, since you constantly need to update it to make sure it stays relevant. In terms of display content types, here are a few you can try:

These are your typical digital signage where a screen plays some kind of media to attract or engage customers. Digital displays are pretty common in restaurants highlighting their menus or at retail stores promoting offers or sharing their tagline/mission statement.

Interactive screens are an excellent way to reel customers into a retail store and keep them engaged. These screens are innovative, employ advanced tech features (like bluetooth, RFID, infrared touch), and are miles ahead of a basic video on loop.

For instance, GE Lighting created a display that allows customers to press buttons to create different scenarios. In one situation, pressing and holding a knob plays music through a bulb. In another, the demo shows a bulb adjusting from daytime to nighttime lighting. The last act generates a fake lightning storm that causes the power to go out. After the light box goes dark, the bulb pops back on to highlight the battery backup feature.

Many larger retailers are already finding creative ways to leverage digital signage in their stores. That means there are plenty of innovative use cases from which you can draw inspiration.

Adidas recently opened a digitally inspired store on Oxford Street in London that spans over 26,000 square feet. Besides being wholly enabled by tech with personalizations at every step, this store boasts two digital “fitting rooms”.

Nordstrom is using digital signage to make shopping for jeans much less frustrating. Their “Digital Denim Doctor” display uses 360-degree imagery, intelligent programming, and filters to give shoppers a clear path through the choice process.

Makeup and skincare is one category of product customers always want to try before they buy. Sephora listened to its customers and created the ModiFace digital display. Customers can virtually try on Sephora products without having to carry makeup remover wipes.

With all these benefits and amazing use cases of digital signage, you’re probably ready to whip out your wallet. It’s important, however, to understand which solution is the right fit for your business.

Digital signage is used across all industries, from healthcare to restaurants. You need a solution specifically designed for retailers. Even within this niche, there are solutions catering to smaller retailers (like Yodeck) and those that entertain enterprise brands (like Spectrio).

To get the most out of digital signage, you need a solution that supports engagement and interactivity. This can mean anything from setting up interactive screens to changing content at a moment’s notice to cater to the audience’s immediate needs.

Whether you expect your retail business to grow a little or a lot (or you just regard your digital signage as a channel to scale), the last thing you want is to have to change systems as you expand. You want to invest in a solution that can grow with you and your store.

Again, the budget depends on your goals and how much you have put aside to spend on digital signage. Some brands spend millions on digital signage, while boutique retailers spend a few thousand.

Bringing digital signage into your store opens up a world of new possibilities for promoting products, serving customers, and enhancing the store experience. You can launch signage by playing your best product ad, or take it up a notch by setting up interactive screens and self-serve checkouts. Either way, make sure you find the right solution that fits your business.

Digital signage is a form of electronic display used to present information, advertising, and other messages in a variety of places. It can be found in public spaces, such as retail stores, restaurants, office buildings, airports, and other areas. Digital signage is typically used to communicate with customers, display information, and promote products or services.

Interactive Digital Signage: This type of digital signage involves touchscreens and other interactive elements, such as motion sensors, that allow customers to interact with the display.

Dynamic Digital Signage: Dynamic digital signs are capable of displaying ever-changing images and video clips, often powered by a content management system.

The best digital signage depends on your needs and budget. If you are looking for a cost-effective solution, then an LCD or LED display may be the best choice. If you are looking for a more interactive experience, then a digital kiosk with touchscreen capabilities may be the best option. For a more sophisticated digital signage solution, an interactive video wall may be the best choice.