lcd screen definition price

Glass substrate with ITO electrodes. The shapes of these electrodes will determine the shapes that will appear when the LCD is switched ON. Vertical ridges etched on the surface are smooth.

A liquid-crystal display (LCD) is a flat-panel display or other electronically modulated optical device that uses the light-modulating properties of liquid crystals combined with polarizers. Liquid crystals do not emit light directlybacklight or reflector to produce images in color or monochrome.seven-segment displays, as in a digital clock, are all good examples of devices with these displays. They use the same basic technology, except that arbitrary images are made from a matrix of small pixels, while other displays have larger elements. LCDs can either be normally on (positive) or off (negative), depending on the polarizer arrangement. For example, a character positive LCD with a backlight will have black lettering on a background that is the color of the backlight, and a character negative LCD will have a black background with the letters being of the same color as the backlight. Optical filters are added to white on blue LCDs to give them their characteristic appearance.

LCDs are used in a wide range of applications, including LCD televisions, computer monitors, instrument panels, aircraft cockpit displays, and indoor and outdoor signage. Small LCD screens are common in LCD projectors and portable consumer devices such as digital cameras, watches, calculators, and mobile telephones, including smartphones. LCD screens have replaced heavy, bulky and less energy-efficient cathode-ray tube (CRT) displays in nearly all applications. The phosphors used in CRTs make them vulnerable to image burn-in when a static image is displayed on a screen for a long time, e.g., the table frame for an airline flight schedule on an indoor sign. LCDs do not have this weakness, but are still susceptible to image persistence.

Each pixel of an LCD typically consists of a layer of molecules aligned between two transparent electrodes, often made of Indium-Tin oxide (ITO) and two polarizing filters (parallel and perpendicular polarizers), the axes of transmission of which are (in most of the cases) perpendicular to each other. Without the liquid crystal between the polarizing filters, light passing through the first filter would be blocked by the second (crossed) polarizer. Before an electric field is applied, the orientation of the liquid-crystal molecules is determined by the alignment at the surfaces of electrodes. In a twisted nematic (TN) device, the surface alignment directions at the two electrodes are perpendicular to each other, and so the molecules arrange themselves in a helical structure, or twist. This induces the rotation of the polarization of the incident light, and the device appears gray. If the applied voltage is large enough, the liquid crystal molecules in the center of the layer are almost completely untwisted and the polarization of the incident light is not rotated as it passes through the liquid crystal layer. This light will then be mainly polarized perpendicular to the second filter, and thus be blocked and the pixel will appear black. By controlling the voltage applied across the liquid crystal layer in each pixel, light can be allowed to pass through in varying amounts thus constituting different levels of gray.

The chemical formula of the liquid crystals used in LCDs may vary. Formulas may be patented.Sharp Corporation. The patent that covered that specific mixture expired.

Most color LCD systems use the same technique, with color filters used to generate red, green, and blue subpixels. The LCD color filters are made with a photolithography process on large glass sheets that are later glued with other glass sheets containing a TFT array, spacers and liquid crystal, creating several color LCDs that are then cut from one another and laminated with polarizer sheets. Red, green, blue and black photoresists (resists) are used. All resists contain a finely ground powdered pigment, with particles being just 40 nanometers across. The black resist is the first to be applied; this will create a black grid (known in the industry as a black matrix) that will separate red, green and blue subpixels from one another, increasing contrast ratios and preventing light from leaking from one subpixel onto other surrounding subpixels.Super-twisted nematic LCD, where the variable twist between tighter-spaced plates causes a varying double refraction birefringence, thus changing the hue.

LCD in a Texas Instruments calculator with top polarizer removed from device and placed on top, such that the top and bottom polarizers are perpendicular. As a result, the colors are inverted.

The optical effect of a TN device in the voltage-on state is far less dependent on variations in the device thickness than that in the voltage-off state. Because of this, TN displays with low information content and no backlighting are usually operated between crossed polarizers such that they appear bright with no voltage (the eye is much more sensitive to variations in the dark state than the bright state). As most of 2010-era LCDs are used in television sets, monitors and smartphones, they have high-resolution matrix arrays of pixels to display arbitrary images using backlighting with a dark background. When no image is displayed, different arrangements are used. For this purpose, TN LCDs are operated between parallel polarizers, whereas IPS LCDs feature crossed polarizers. In many applications IPS LCDs have replaced TN LCDs, particularly in smartphones. Both the liquid crystal material and the alignment layer material contain ionic compounds. If an electric field of one particular polarity is applied for a long period of time, this ionic material is attracted to the surfaces and degrades the device performance. This is avoided either by applying an alternating current or by reversing the polarity of the electric field as the device is addressed (the response of the liquid crystal layer is identical, regardless of the polarity of the applied field).

Displays for a small number of individual digits or fixed symbols (as in digital watches and pocket calculators) can be implemented with independent electrodes for each segment.alphanumeric or variable graphics displays are usually implemented with pixels arranged as a matrix consisting of electrically connected rows on one side of the LC layer and columns on the other side, which makes it possible to address each pixel at the intersections. The general method of matrix addressing consists of sequentially addressing one side of the matrix, for example by selecting the rows one-by-one and applying the picture information on the other side at the columns row-by-row. For details on the various matrix addressing schemes see passive-matrix and active-matrix addressed LCDs.

LCDs are manufactured in cleanrooms borrowing techniques from semiconductor manufacturing and using large sheets of glass whose size has increased over time. Several displays are manufactured at the same time, and then cut from the sheet of glass, also known as the mother glass or LCD glass substrate. The increase in size allows more displays or larger displays to be made, just like with increasing wafer sizes in semiconductor manufacturing. The glass sizes are as follows:

Until Gen 8, manufacturers would not agree on a single mother glass size and as a result, different manufacturers would use slightly different glass sizes for the same generation. Some manufacturers have adopted Gen 8.6 mother glass sheets which are only slightly larger than Gen 8.5, allowing for more 50 and 58 inch LCDs to be made per mother glass, specially 58 inch LCDs, in which case 6 can be produced on a Gen 8.6 mother glass vs only 3 on a Gen 8.5 mother glass, significantly reducing waste.AGC Inc., Corning Inc., and Nippon Electric Glass.

In 1922, Georges Friedel described the structure and properties of liquid crystals and classified them in three types (nematics, smectics and cholesterics). In 1927, Vsevolod Frederiks devised the electrically switched light valve, called the Fréedericksz transition, the essential effect of all LCD technology. In 1936, the Marconi Wireless Telegraph company patented the first practical application of the technology, "The Liquid Crystal Light Valve". In 1962, the first major English language publication Molecular Structure and Properties of Liquid Crystals was published by Dr. George W. Gray.RCA found that liquid crystals had some interesting electro-optic characteristics and he realized an electro-optical effect by generating stripe-patterns in a thin layer of liquid crystal material by the application of a voltage. This effect is based on an electro-hydrodynamic instability forming what are now called "Williams domains" inside the liquid crystal.

In the late 1960s, pioneering work on liquid crystals was undertaken by the UK"s Royal Radar Establishment at Malvern, England. The team at RRE supported ongoing work by George William Gray and his team at the University of Hull who ultimately discovered the cyanobiphenyl liquid crystals, which had correct stability and temperature properties for application in LCDs.

The idea of a TFT-based liquid-crystal display (LCD) was conceived by Bernard Lechner of RCA Laboratories in 1968.dynamic scattering mode (DSM) LCD that used standard discrete MOSFETs.

On December 4, 1970, the twisted nematic field effect (TN) in liquid crystals was filed for patent by Hoffmann-LaRoche in Switzerland, (Swiss patent No. 532 261) with Wolfgang Helfrich and Martin Schadt (then working for the Central Research Laboratories) listed as inventors.Brown, Boveri & Cie, its joint venture partner at that time, which produced TN displays for wristwatches and other applications during the 1970s for the international markets including the Japanese electronics industry, which soon produced the first digital quartz wristwatches with TN-LCDs and numerous other products. James Fergason, while working with Sardari Arora and Alfred Saupe at Kent State University Liquid Crystal Institute, filed an identical patent in the United States on April 22, 1971.ILIXCO (now LXD Incorporated), produced LCDs based on the TN-effect, which soon superseded the poor-quality DSM types due to improvements of lower operating voltages and lower power consumption. Tetsuro Hama and Izuhiko Nishimura of Seiko received a US patent dated February 1971, for an electronic wristwatch incorporating a TN-LCD.

In 1972, the concept of the active-matrix thin-film transistor (TFT) liquid-crystal display panel was prototyped in the United States by T. Peter Brody"s team at Westinghouse, in Pittsburgh, Pennsylvania.Westinghouse Research Laboratories demonstrated the first thin-film-transistor liquid-crystal display (TFT LCD).high-resolution and high-quality electronic visual display devices use TFT-based active matrix displays.active-matrix liquid-crystal display (AM LCD) in 1974, and then Brody coined the term "active matrix" in 1975.

In 1972 North American Rockwell Microelectronics Corp introduced the use of DSM LCDs for calculators for marketing by Lloyds Electronics Inc, though these required an internal light source for illumination.Sharp Corporation followed with DSM LCDs for pocket-sized calculators in 1973Seiko and its first 6-digit TN-LCD quartz wristwatch, and Casio"s "Casiotron". Color LCDs based on Guest-Host interaction were invented by a team at RCA in 1968.TFT LCDs similar to the prototypes developed by a Westinghouse team in 1972 were patented in 1976 by a team at Sharp consisting of Fumiaki Funada, Masataka Matsuura, and Tomio Wada,

In 1983, researchers at Brown, Boveri & Cie (BBC) Research Center, Switzerland, invented the passive matrix-addressed LCDs. H. Amstutz et al. were listed as inventors in the corresponding patent applications filed in Switzerland on July 7, 1983, and October 28, 1983. Patents were granted in Switzerland CH 665491, Europe EP 0131216,

The first color LCD televisions were developed as handheld televisions in Japan. In 1980, Hattori Seiko"s R&D group began development on color LCD pocket televisions.Seiko Epson released the first LCD television, the Epson TV Watch, a wristwatch equipped with a small active-matrix LCD television.dot matrix TN-LCD in 1983.Citizen Watch,TFT LCD.computer monitors and LCD televisions.3LCD projection technology in the 1980s, and licensed it for use in projectors in 1988.compact, full-color LCD projector.

In 1990, under different titles, inventors conceived electro optical effects as alternatives to twisted nematic field effect LCDs (TN- and STN- LCDs). One approach was to use interdigital electrodes on one glass substrate only to produce an electric field essentially parallel to the glass substrates.Germany by Guenter Baur et al. and patented in various countries.Hitachi work out various practical details of the IPS technology to interconnect the thin-film transistor array as a matrix and to avoid undesirable stray fields in between pixels.

Hitachi also improved the viewing angle dependence further by optimizing the shape of the electrodes (Super IPS). NEC and Hitachi become early manufacturers of active-matrix addressed LCDs based on the IPS technology. This is a milestone for implementing large-screen LCDs having acceptable visual performance for flat-panel computer monitors and television screens. In 1996, Samsung developed the optical patterning technique that enables multi-domain LCD. Multi-domain and In Plane Switching subsequently remain the dominant LCD designs through 2006.South Korea and Taiwan,

In 2007 the image quality of LCD televisions surpassed the image quality of cathode-ray-tube-based (CRT) TVs.LCD TVs were projected to account 50% of the 200 million TVs to be shipped globally in 2006, according to Displaybank.Toshiba announced 2560 × 1600 pixels on a 6.1-inch (155 mm) LCD panel, suitable for use in a tablet computer,

In 2016, Panasonic developed IPS LCDs with a contrast ratio of 1,000,000:1, rivaling OLEDs. This technology was later put into mass production as dual layer, dual panel or LMCL (Light Modulating Cell Layer) LCDs. The technology uses 2 liquid crystal layers instead of one, and may be used along with a mini-LED backlight and quantum dot sheets.

Since LCDs produce no light of their own, they require external light to produce a visible image.backlight. Active-matrix LCDs are almost always backlit.Transflective LCDs combine the features of a backlit transmissive display and a reflective display.

CCFL: The LCD panel is lit either by two cold cathode fluorescent lamps placed at opposite edges of the display or an array of parallel CCFLs behind larger displays. A diffuser (made of PMMA acrylic plastic, also known as a wave or light guide/guiding plateinverter to convert whatever DC voltage the device uses (usually 5 or 12 V) to ≈1000 V needed to light a CCFL.

EL-WLED: The LCD panel is lit by a row of white LEDs placed at one or more edges of the screen. A light diffuser (light guide plate, LGP) is then used to spread the light evenly across the whole display, similarly to edge-lit CCFL LCD backlights. The diffuser is made out of either PMMA plastic or special glass, PMMA is used in most cases because it is rugged, while special glass is used when the thickness of the LCD is of primary concern, because it doesn"t expand as much when heated or exposed to moisture, which allows LCDs to be just 5mm thick. Quantum dots may be placed on top of the diffuser as a quantum dot enhancement film (QDEF, in which case they need a layer to be protected from heat and humidity) or on the color filter of the LCD, replacing the resists that are normally used.

WLED array: The LCD panel is lit by a full array of white LEDs placed behind a diffuser behind the panel. LCDs that use this implementation will usually have the ability to dim or completely turn off the LEDs in the dark areas of the image being displayed, effectively increasing the contrast ratio of the display. The precision with which this can be done will depend on the number of dimming zones of the display. The more dimming zones, the more precise the dimming, with less obvious blooming artifacts which are visible as dark grey patches surrounded by the unlit areas of the LCD. As of 2012, this design gets most of its use from upscale, larger-screen LCD televisions.

RGB-LED array: Similar to the WLED array, except the panel is lit by a full array of RGB LEDs. While displays lit with white LEDs usually have a poorer color gamut than CCFL lit displays, panels lit with RGB LEDs have very wide color gamuts. This implementation is most popular on professional graphics editing LCDs. As of 2012, LCDs in this category usually cost more than $1000. As of 2016 the cost of this category has drastically reduced and such LCD televisions obtained same price levels as the former 28" (71 cm) CRT based categories.

Monochrome LEDs: such as red, green, yellow or blue LEDs are used in the small passive monochrome LCDs typically used in clocks, watches and small appliances.

Today, most LCD screens are being designed with an LED backlight instead of the traditional CCFL backlight, while that backlight is dynamically controlled with the video information (dynamic backlight control). The combination with the dynamic backlight control, invented by Philips researchers Douglas Stanton, Martinus Stroomer and Adrianus de Vaan, simultaneously increases the dynamic range of the display system (also marketed as HDR, high dynamic range television or FLAD, full-area local area dimming).

The LCD backlight systems are made highly efficient by applying optical films such as prismatic structure (prism sheet) to gain the light into the desired viewer directions and reflective polarizing films that recycle the polarized light that was formerly absorbed by the first polarizer of the LCD (invented by Philips researchers Adrianus de Vaan and Paulus Schaareman),

A pink elastomeric connector mating an LCD panel to circuit board traces, shown next to a centimeter-scale ruler. The conductive and insulating layers in the black stripe are very small.

A standard television receiver screen, a modern LCD panel, has over six million pixels, and they are all individually powered by a wire network embedded in the screen. The fine wires, or pathways, form a grid with vertical wires across the whole screen on one side of the screen and horizontal wires across the whole screen on the other side of the screen. To this grid each pixel has a positive connection on one side and a negative connection on the other side. So the total amount of wires needed for a 1080p display is 3 x 1920 going vertically and 1080 going horizontally for a total of 6840 wires horizontally and vertically. That"s three for red, green and blue and 1920 columns of pixels for each color for a total of 5760 wires going vertically and 1080 rows of wires going horizontally. For a panel that is 28.8 inches (73 centimeters) wide, that means a wire density of 200 wires per inch along the horizontal edge.

The LCD panel is powered by LCD drivers that are carefully matched up with the edge of the LCD panel at the factory level. The drivers may be installed using several methods, the most common of which are COG (Chip-On-Glass) and TAB (Tape-automated bonding) These same principles apply also for smartphone screens that are much smaller than TV screens.anisotropic conductive film or, for lower densities, elastomeric connectors.

Monochrome and later color passive-matrix LCDs were standard in most early laptops (although a few used plasma displaysGame Boyactive-matrix became standard on all laptops. The commercially unsuccessful Macintosh Portable (released in 1989) was one of the first to use an active-matrix display (though still monochrome). Passive-matrix LCDs are still used in the 2010s for applications less demanding than laptop computers and TVs, such as inexpensive calculators. In particular, these are used on portable devices where less information content needs to be displayed, lowest power consumption (no backlight) and low cost are desired or readability in direct sunlight is needed.

A comparison between a blank passive-matrix display (top) and a blank active-matrix display (bottom). A passive-matrix display can be identified when the blank background is more grey in appearance than the crisper active-matrix display, fog appears on all edges of the screen, and while pictures appear to be fading on the screen.

STN LCDs have to be continuously refreshed by alternating pulsed voltages of one polarity during one frame and pulses of opposite polarity during the next frame. Individual pixels are addressed by the corresponding row and column circuits. This type of display is called response times and poor contrast are typical of passive-matrix addressed LCDs with too many pixels and driven according to the "Alt & Pleshko" drive scheme. Welzen and de Vaan also invented a non RMS drive scheme enabling to drive STN displays with video rates and enabling to show smooth moving video images on an STN display.

Bistable LCDs do not require continuous refreshing. Rewriting is only required for picture information changes. In 1984 HA van Sprang and AJSM de Vaan invented an STN type display that could be operated in a bistable mode, enabling extremely high resolution images up to 4000 lines or more using only low voltages.

High-resolution color displays, such as modern LCD computer monitors and televisions, use an active-matrix structure. A matrix of thin-film transistors (TFTs) is added to the electrodes in contact with the LC layer. Each pixel has its own dedicated transistor, allowing each column line to access one pixel. When a row line is selected, all of the column lines are connected to a row of pixels and voltages corresponding to the picture information are driven onto all of the column lines. The row line is then deactivated and the next row line is selected. All of the row lines are selected in sequence during a refresh operation. Active-matrix addressed displays look brighter and sharper than passive-matrix addressed displays of the same size, and generally have quicker response times, producing much better images. Sharp produces bistable reflective LCDs with a 1-bit SRAM cell per pixel that only requires small amounts of power to maintain an image.

Segment LCDs can also have color by using Field Sequential Color (FSC LCD). This kind of displays have a high speed passive segment LCD panel with an RGB backlight. The backlight quickly changes color, making it appear white to the naked eye. The LCD panel is synchronized with the backlight. For example, to make a segment appear red, the segment is only turned ON when the backlight is red, and to make a segment appear magenta, the segment is turned ON when the backlight is blue, and it continues to be ON while the backlight becomes red, and it turns OFF when the backlight becomes green. To make a segment appear black, the segment is always turned ON. An FSC LCD divides a color image into 3 images (one Red, one Green and one Blue) and it displays them in order. Due to persistence of vision, the 3 monochromatic images appear as one color image. An FSC LCD needs an LCD panel with a refresh rate of 180 Hz, and the response time is reduced to just 5 milliseconds when compared with normal STN LCD panels which have a response time of 16 milliseconds.

Samsung introduced UFB (Ultra Fine & Bright) displays back in 2002, utilized the super-birefringent effect. It has the luminance, color gamut, and most of the contrast of a TFT-LCD, but only consumes as much power as an STN display, according to Samsung. It was being used in a variety of Samsung cellular-telephone models produced until late 2006, when Samsung stopped producing UFB displays. UFB displays were also used in certain models of LG mobile phones.

In-plane switching is an LCD technology that aligns the liquid crystals in a plane parallel to the glass substrates. In this method, the electrical field is applied through opposite electrodes on the same glass substrate, so that the liquid crystals can be reoriented (switched) essentially in the same plane, although fringe fields inhibit a homogeneous reorientation. This requires two transistors for each pixel instead of the single transistor needed for a standard thin-film transistor (TFT) display. The IPS technology is used in everything from televisions, computer monitors, and even wearable devices, especially almost all LCD smartphone panels are IPS/FFS mode. IPS displays belong to the LCD panel family screen types. The other two types are VA and TN. Before LG Enhanced IPS was introduced in 2001 by Hitachi as 17" monitor in Market, the additional transistors resulted in blocking more transmission area, thus requiring a brighter backlight and consuming more power, making this type of display less desirable for notebook computers. Panasonic Himeji G8.5 was using an enhanced version of IPS, also LGD in Korea, then currently the world biggest LCD panel manufacture BOE in China is also IPS/FFS mode TV panel.

In 2011, LG claimed the smartphone LG Optimus Black (IPS LCD (LCD NOVA)) has the brightness up to 700 nits, while the competitor has only IPS LCD with 518 nits and double an active-matrix OLED (AMOLED) display with 305 nits. LG also claimed the NOVA display to be 50 percent more efficient than regular LCDs and to consume only 50 percent of the power of AMOLED displays when producing white on screen.

This pixel-layout is found in S-IPS LCDs. A chevron shape is used to widen the viewing cone (range of viewing directions with good contrast and low color shift).

Vertical-alignment displays are a form of LCDs in which the liquid crystals naturally align vertically to the glass substrates. When no voltage is applied, the liquid crystals remain perpendicular to the substrate, creating a black display between crossed polarizers. When voltage is applied, the liquid crystals shift to a tilted position, allowing light to pass through and create a gray-scale display depending on the amount of tilt generated by the electric field. It has a deeper-black background, a higher contrast ratio, a wider viewing angle, and better image quality at extreme temperatures than traditional twisted-nematic displays.

Blue phase mode LCDs have been shown as engineering samples early in 2008, but they are not in mass-production. The physics of blue phase mode LCDs suggest that very short switching times (≈1 ms) can be achieved, so time sequential color control can possibly be realized and expensive color filters would be obsolete.

Some LCD panels have defective transistors, causing permanently lit or unlit pixels which are commonly referred to as stuck pixels or dead pixels respectively. Unlike integrated circuits (ICs), LCD panels with a few defective transistors are usually still usable. Manufacturers" policies for the acceptable number of defective pixels vary greatly. At one point, Samsung held a zero-tolerance policy for LCD monitors sold in Korea.ISO 13406-2 standard.

Dead pixel policies are often hotly debated between manufacturers and customers. To regulate the acceptability of defects and to protect the end user, ISO released the ISO 13406-2 standard,ISO 9241, specifically ISO-9241-302, 303, 305, 307:2008 pixel defects. However, not every LCD manufacturer conforms to the ISO standard and the ISO standard is quite often interpreted in different ways. LCD panels are more likely to have defects than most ICs due to their larger size. For example, a 300 mm SVGA LCD has 8 defects and a 150 mm wafer has only 3 defects. However, 134 of the 137 dies on the wafer will be acceptable, whereas rejection of the whole LCD panel would be a 0% yield. In recent years, quality control has been improved. An SVGA LCD panel with 4 defective pixels is usually considered defective and customers can request an exchange for a new one.

Some manufacturers, notably in South Korea where some of the largest LCD panel manufacturers, such as LG, are located, now have a zero-defective-pixel guarantee, which is an extra screening process which can then determine "A"- and "B"-grade panels.clouding (or less commonly mura), which describes the uneven patches of changes in luminance. It is most visible in dark or black areas of displayed scenes.

The zenithal bistable device (ZBD), developed by Qinetiq (formerly DERA), can retain an image without power. The crystals may exist in one of two stable orientations ("black" and "white") and power is only required to change the image. ZBD Displays is a spin-off company from QinetiQ who manufactured both grayscale and color ZBD devices. Kent Displays has also developed a "no-power" display that uses polymer stabilized cholesteric liquid crystal (ChLCD). In 2009 Kent demonstrated the use of a ChLCD to cover the entire surface of a mobile phone, allowing it to change colors, and keep that color even when power is removed.

In 2004, researchers at the University of Oxford demonstrated two new types of zero-power bistable LCDs based on Zenithal bistable techniques.e.g., BiNem technology, are based mainly on the surface properties and need specific weak anchoring materials.

Resolution The resolution of an LCD is expressed by the number of columns and rows of pixels (e.g., 1024×768). Each pixel is usually composed 3 sub-pixels, a red, a green, and a blue one. This had been one of the few features of LCD performance that remained uniform among different designs. However, there are newer designs that share sub-pixels among pixels and add Quattron which attempt to efficiently increase the perceived resolution of a display without increasing the actual resolution, to mixed results.

Spatial performance: For a computer monitor or some other display that is being viewed from a very close distance, resolution is often expressed in terms of dot pitch or pixels per inch, which is consistent with the printing industry. Display density varies per application, with televisions generally having a low density for long-distance viewing and portable devices having a high density for close-range detail. The Viewing Angle of an LCD may be important depending on the display and its usage, the limitations of certain display technologies mean the display only displays accurately at certain angles.

Temporal performance: the temporal resolution of an LCD is how well it can display changing images, or the accuracy and the number of times per second the display draws the data it is being given. LCD pixels do not flash on/off between frames, so LCD monitors exhibit no refresh-induced flicker no matter how low the refresh rate.

Color performance: There are multiple terms to describe different aspects of color performance of a display. Color gamut is the range of colors that can be displayed, and color depth, which is the fineness with which the color range is divided. Color gamut is a relatively straight forward feature, but it is rarely discussed in marketing materials except at the professional level. Having a color range that exceeds the content being shown on the screen has no benefits, so displays are only made to perform within or below the range of a certain specification.white point and gamma correction, which describe what color white is and how the other colors are displayed relative to white.

Brightness and contrast ratio: Contrast ratio is the ratio of the brightness of a full-on pixel to a full-off pixel. The LCD itself is only a light valve and does not generate light; the light comes from a backlight that is either fluorescent or a set of LEDs. Brightness is usually stated as the maximum light output of the LCD, which can vary greatly based on the transparency of the LCD and the brightness of the backlight. Brighter backlight allows stronger contrast and higher dynamic range (HDR displays are graded in peak luminance), but there is always a trade-off between brightness and power consumption.

Usually no refresh-rate flicker, because the LCD pixels hold their state between refreshes (which are usually done at 200 Hz or faster, regardless of the input refresh rate).

No theoretical resolution limit. When multiple LCD panels are used together to create a single canvas, each additional panel increases the total resolution of the display, which is commonly called stacked resolution.

LCDs can be made transparent and flexible, but they cannot emit light without a backlight like OLED and microLED, which are other technologies that can also be made flexible and transparent.

As an inherently digital device, the LCD can natively display digital data from a DVI or HDMI connection without requiring conversion to analog. Some LCD panels have native fiber optic inputs in addition to DVI and HDMI.

Limited viewing angle in some older or cheaper monitors, causing color, saturation, contrast and brightness to vary with user position, even within the intended viewing angle. Special films can be used to increase the viewing angles of LCDs.

As of 2012, most implementations of LCD backlighting use pulse-width modulation (PWM) to dim the display,CRT monitor at 85 Hz refresh rate would (this is because the entire screen is strobing on and off rather than a CRT"s phosphor sustained dot which continually scans across the display, leaving some part of the display always lit), causing severe eye-strain for some people.LED-backlit monitors, because the LEDs switch on and off faster than a CCFL lamp.

Only one native resolution. Displaying any other resolution either requires a video scaler, causing blurriness and jagged edges, or running the display at native resolution using 1:1 pixel mapping, causing the image either not to fill the screen (letterboxed display), or to run off the lower or right edges of the screen.

Fixed bit depth (also called color depth). Many cheaper LCDs are only able to display 262144 (218) colors. 8-bit S-IPS panels can display 16 million (224) colors and have significantly better black level, but are expensive and have slower response time.

Input lag, because the LCD"s A/D converter waits for each frame to be completely been output before drawing it to the LCD panel. Many LCD monitors do post-processing before displaying the image in an attempt to compensate for poor color fidelity, which adds an additional lag. Further, a video scaler must be used when displaying non-native resolutions, which adds yet more time lag. Scaling and post processing are usually done in a single chip on modern monitors, but each function that chip performs adds some delay. Some displays have a video gaming mode which disables all or most processing to reduce perceivable input lag.

Dead or stuck pixels may occur during manufacturing or after a period of use. A stuck pixel will glow with color even on an all-black screen, while a dead one will always remain black.

In a constant-on situation, thermalization may occur in case of bad thermal management, in which part of the screen has overheated and looks discolored compared to the rest of the screen.

Loss of brightness and much slower response times in low temperature environments. In sub-zero environments, LCD screens may cease to function without the use of supplemental heating.

The production of LCD screens uses nitrogen trifluoride (NF3) as an etching fluid during the production of the thin-film components. NF3 is a potent greenhouse gas, and its relatively long half-life may make it a potentially harmful contributor to global warming. A report in Geophysical Research Letters suggested that its effects were theoretically much greater than better-known sources of greenhouse gasses like carbon dioxide. As NF3 was not in widespread use at the time, it was not made part of the Kyoto Protocols and has been deemed "the missing greenhouse gas".

Kawamoto, H. (2012). "The Inventors of TFT Active-Matrix LCD Receive the 2011 IEEE Nishizawa Medal". Journal of Display Technology. 8 (1): 3–4. Bibcode:2012JDisT...8....3K. doi:10.1109/JDT.2011.2177740. ISSN 1551-319X.

Explanation of CCFL backlighting details, "Design News — Features — How to Backlight an LCD" Archived January 2, 2014, at the Wayback Machine, Randy Frank, Retrieved January 2013.

Energy Efficiency Success Story: TV Energy Consumption Shrinks as Screen Size and Performance Grow, Finds New CTA Study; Consumer Technology Association; press release 12 July 2017; https://cta.tech/News/Press-Releases/2017/July/Energy-Efficiency-Success-Story-TV-Energy-Consump.aspx Archived November 4, 2017, at the Wayback Machine

LCD Television Power Draw Trends from 2003 to 2015; B. Urban and K. Roth; Fraunhofer USA Center for Sustainable Energy Systems; Final Report to the Consumer Technology Association; May 2017; http://www.cta.tech/cta/media/policyImages/policyPDFs/Fraunhofer-LCD-TV-Power-Draw-Trends-FINAL.pdf Archived August 1, 2017, at the Wayback Machine

K. H. Lee; H. Y. Kim; K. H. Park; S. J. Jang; I. C. Park & J. Y. Lee (June 2006). "A Novel Outdoor Readability of Portable TFT-LCD with AFFS Technology". SID Symposium Digest of Technical Papers. 37 (1): 1079–1082. doi:10.1889/1.2433159. S2CID 129569963.

Jack H. Park (January 15, 2015). "Cut and Run: Taiwan-controlled LCD Panel Maker in Danger of Shutdown without Further Investment". www.businesskorea.co.kr. Archived from the original on May 12, 2015. Retrieved April 23, 2015.

NXP Semiconductors (October 21, 2011). "UM10764 Vertical Alignment (VA) displays and NXP LCD drivers" (PDF). Archived from the original (PDF) on March 14, 2014. Retrieved September 4, 2014.

"Samsung to Offer "Zero-PIXEL-DEFECT" Warranty for LCD Monitors". Forbes. December 30, 2004. Archived from the original on August 20, 2007. Retrieved September 3, 2007.

"Display (LCD) replacement for defective pixels – ThinkPad". Lenovo. June 25, 2007. Archived from the original on December 31, 2006. Retrieved July 13, 2007.

Explanation of why pulse width modulated backlighting is used, and its side-effects, "Pulse Width Modulation on LCD monitors", TFT Central. Retrieved June 2012.

An enlightened user requests Dell to improve their LCD backlights, "Request to Dell for higher backlight PWM frequency" Archived December 13, 2012, at the Wayback Machine, Dell Support Community. Retrieved June 2012.

Oleg Artamonov (January 23, 2007). "Contemporary LCD Monitor Parameters: Objective and Subjective Analysis". X-bit labs. Archived from the original on May 16, 2008. Retrieved May 17, 2008.

lcd screen definition price

A drop in flat-panel monitor prices over the last several months will continue through the first half of the year until hitting record lows, according to new projections from market researcher DisplaySearch. Flat-panel monitors use LCD (liquid crystal display) glass, which had been in short supply, keeping prices high.

The price reductions are the result of a recent increase in manufacturing capacity. In the late 1990s, growing demand in notebooks, handheld devices and cell phones prompted manufacturers to invest in plants for LCD manufacturing. LCD glass is the main and most expensive component in a flat-panel monitor. Notebooks account for 61.4 percent of the LCD market.

Klopstad said that six months ago a $1,299 notebook in Gateway"s (gtw) 1000 series would have come with a 12.1-inch dual-scan screen. But this year it"s available with a 12.1-inch

lcd screen definition price

Weighted Average Quotation means, in accordance with the Quotation Method, the weighted average of firm quotations obtained from Dealers at the Valuation Time, to the extent reasonably practicable, each for an amount of the Reference Obligation with an outstanding principal balance (which, for the avoidance of doubt, shall exclude any amounts of capitalised interest) of as large a size as available but less than the Quotation Amount (but of a size equal to the Minimum Quotation Amount or, if quotations of a size equal to the Minimum Quotation Amount are not available, quotations as near in size as practicable to the Minimum Quotation Amount) that in the aggregate are approximately equal to the Quotation Amount and Section 7.11 of the Credit Definitions shall be amended accordingly.

lcd screen definition price

Factors that may influence the price of a certain type of LCD include: screen size, viewing angle, maximum brightness, color display,resolution and frame rate.

Screen size: larger size display more, and larger size cost more, these’re common sense. For example, in last year’s iPhone 8P which used a 5.5-inch LCD screen, the display (including touchscreen) cost 52.5 dollars, while a 43-inch LCD TV cost 128 dollars.

Viewing angle: it’s the maximum angle at which a display can be viewed with acceptable visual performance. It’s measured from one direction to the opposite, giving a maximum of 180° for a flat, one-sided screen. Early LCDs had strikingly narrow viewing angles, for now most of the manufacturers have improved them to more than 160°.

Color display: in early or simple LCDs, only two or very few colors can be displayed. As the technology advances, TFT LCD can display up to 65536 colors.

Resolution: a critical parameter in display industry. It’s often quoted as width × height, with the units in pixels, e.g. “1920 × 1080” means width is 1920 pixels and the height is 1080 pixels. Adding area into count, resolution can be provided in PPI (pixels per inch). Higher resolution brings clearer image given the same screen size.

As the diagram shows above, LCD module covers the most part of the cost of a LCD TV. Within LCD module, there’re still many components. In the following diagram we’ll show you the price breakdown of these components.

The third quarter in the year is usually the demand season of LCD module, as a result the price will be the highest. However, situation varies in different market.

Due to the massive investment and low cost of Chinese mainland manufacturer, the capacity of LCD module for TVs increases significantly, so the price of these modules stay pretty low for the past year.

In another aspect, technology innovations keep push the price of high-end LCD to a higher level. For many users that are planning to replace their old TVs, these high-end LCDs are tempting choices.

Actually, though LCD screen has many advantages, its average price is keep decreasing in the past years. New technology brings lower cost is one reason, a strong competitor called OLED is another.

Main difference between OLED and LCD is OLED can give out light itself, that is to say OLED screen can run at a lower load compared to LCD screen, at least it doesn’t need a backlight system.

lcd screen definition price

LCD panel prices have risen for 4 months in a row because of your home gaming? Since this year, the whole LCD panel market has smoked. Whether after the outbreak of the epidemic, LCD panel market prices rose for four months, or the panel giants in Japan and South Korea successively sold production lines, or the Chinese mainland listed companies frequently integrated acquisition, investment, and plant construction, all make the industry full of interesting.

LCD panel prices are already a fact. Since May this year, LCD panel prices have risen for four months in a row, making the whole industry chain dynamic. Why are LCD panels going up in price in a volatile 2020? The key factor lies in the imbalance between supply and demand.

The price of LCDS for large-size TVs of 70 inches or more hasn’t budged much. In addition, LTPS screens and AMOLED screens used in high-end phones have seen little or no increase in price.

As for October, LCD panel price increases are expected to moderate. The data shows that in October 32 inches or 2 dollars; Gains of 39.5 to 43 inches will shrink to $3;55 inches will fall back below $10; The 65-inch gain will narrow to $5.

During the epidemic, people stayed at home and had no way to go out for entertainment. They relied on TV sets, PCS, and game consoles for entertainment. After the resumption of economic work and production, the market of traditional home appliances picked up rapidly, and LCD production capacity was quickly digested.

However, due to the shutdown of most factories lasting 1-2 months during the epidemic period, LCD panel production capacity was limited, leading to insufficient production capacity in the face of the market outbreak, which eventually led to the market shortage and price increase for 4 consecutive months.

In fact, the last round of price rise of LCD panels was from 2016 to 2017, and its overall market price has continued to fall since 2018. Even in 2019, individual types have fallen below the material cost, and the whole industry has experienced a general operating loss. As a result, LCD makers have been looking for ways to improve margins since last year.

A return to a reasonable price range is the most talked about topic among panel makers in 2019, according to one practitioner. Some manufacturers for the serious loss of the product made the decision to reduce production or even stop production; Some manufacturers planned to raise the price, but due to the epidemic in 2020, the downstream demand was temporarily suppressed and the price increase was postponed. After the outbreak was contained in April, LCD prices began to rise in mid-to-late May.

In fact, the market price of LCD panels continued to decline in 2018-2019 because of the accelerated rise of China’s LCD industry and the influx of a large number of local manufacturers, which doubled the global LCD panel production capacity within a few years, but there was no suitable application market to absorb it. The result of excess capacity is oversupply, ultimately making LCD panel prices remain depressed.

Against this background, combined with the impact of the epidemic in 2020, the operating burden of LCD companies in Japan and South Korea has been further aggravated, and it is difficult to make profits in the production of LCD panels, so they have to announce the withdrawal of LCD business.

business in June 2022. In August, Sharp bought JDI Baishan, a plant in Ishikawa prefecture that makes liquid crystal display panels for smartphones. In early September, Samsung Display sold a majority stake in its SUZHOU LCD production plant to Starlight Electronics Technology, a unit of TCL Technology Group. LGD has not only pulled out of some of its production capacity but has announced that it will close its local production line in 2020. According to DSCC, a consultancy, the share of LCD production capacity in South Korea alone will fall from 19% to 7% between 2020 and 2021.

It is worth mentioning that in industry analysis, in view of the fact that Korean companies are good at using “dig through old bonus – selling high price – the development of new technology” the cycle of development mode, another 2020 out of the LCD production capacity, the main reason may be: taking the advantage of China’s expanding aggressively LCD manufacturers, Korean companies will own LCD panel production line hot sell, eliminating capacity liquid to extract its final value, and turning to the more profitable advantage of a new generation of display technologies, such as thinner, color display better OLED, etc. Samsung, for example, has captured more than 80% of the OLED market with its first-mover advantage.

From the perspective of production capacity, the launch of LCD tracks by major manufacturers in Japan and South Korea must reduce some production capacity in the short term, which to some extent induces market price fluctuations. In the long run, some of the Japanese and Korean LCD production capacity has been bought by Chinese manufacturers, coupled with frequent investment in recent years, the overall capacity is sure to recover as before, or even more than before. But now it will take time to expand the production layout, which more or less will cause supply imbalance, the industry needs to be cautious.

The LCD panel industry started in the United States and then gradually moved to Japan, South Korea, China, and Taiwan. At present, the proportion of production capacity in The Chinese mainland has reached 52% in 2020, and there are leading LCD panel products in China represented by BOE, Huxing Optoelectronics. Meanwhile, the production capacity layout of BOE, Huike, Huxing Optoelectronics, and other manufacturers has been basically completed, making industrial integration a necessity.

On the one hand, South Korean enterprises out of the LCD track, the domestic factory horse enclosure, plant expansion action. While LCDs may not sell as well as “upstart” flexible screens, respondents believe they are still strong enough in the traditional home appliance market to warrant continued investment. Zhao Bin, general manager of TCL Huaxing Development Center, has said publicly that the next-generation display technology will be mature in four to five years, but the commercialization of products may not take place until a decade later. “LCD will still be the mainstream in this decade,” he said.

On the other hand, there is no risk of neck jam in China’s LCD panel industry, which is generally controllable. In mainland China, there will be 21 production lines capable of producing 32-inch or larger LCD panels by 2021, accounting for about two-thirds of the global total. In terms of the proportion of production capacity, the Chinese mainland accounted for 42% of the global LCD panel in 2019, 51% this year, and will continue to climb to 63% next year.

Of course, building factories and expanding production cannot be accomplished overnight. In the process of production capacity recovery, it is predicted that there will be several price fluctuations, and the cost may be passed on to the downstream LCD panel manufacturers or consumers when the price rises greatly, which requires continuous attention.

lcd screen definition price

A lot of consumers wonder how manufacturers determine the LCD display panel prices. After all, display solutions such as TFT LCDs and HMI touch screens do not always come cheap. And sometimes, a few products that can indeed be purchased for lower prices may come with several quality issues.

Hence, we’ve rounded up a list of factors that influence how to display modules such as TFTs, LCD, and touch screens are priced. You can also use these factors to evaluate to whom you should place your next orders for your display solutions.

LCD fluids are used in altering the light orientation passing through glass substrates. Hence, this causes the panel’s active pixels to darken. Different kinds of LCD panel fluids provide unique characteristics and change a panel’s viewing angle, temperature range, and display clarity.

Another characteristic of this fluid is that it works well even in colder temperatures. It’s because TN fluid has the quickest response time among the other LCD fluid types.

TN fluid is considered the cheapest LCD fluid type. However, this doesn’t mean that TN isn’t widely used. The display technology is greatly utilized in digital clocks, pagers, and gas pumps.

LCD modules with STN fluid enjoy a wider display angle, greater multiplexing, higher image contrast, and sharper response than devices using TN fluids. However, modules with STN fluids may have slower response times when used in lower temperatures due to the fluid freezing inside the device.

STN fluid falls under the moderately cheap LCD module price. Furthermore, STN fluid is widely utilized in several monochrome LCD devices such as POS machines, inexpensive feature phones, and informational screens of some devices.

CSTN is a bit pricier than TN and STN fluids. But it’s a good choice if you need to display color images on your LCD device. In fact, a lot of color feature phones use CSTN as an alternative to the TFT displays, saving almost half the manufacturing costs.

In terms of cost, the LCD display module price of a unit with FSTN is higher compared to TN and STN. But this is concerning the better visual quality that FSTN offers.

To cap off this part, the fluids used in a screen is a big factor in determining the overall LCD screen display panel price. As you can see, the four fluid types often used in LCD screens rise in costs with respect to the visual quality produced by each technology.

The temperature range in which LCD screen displays may work varies intensely. Some displays continue to work at optimal performance even when used in cold or hot outdoor temperatures. Lower-quality LCD panels may start having glitches at the slightest change of temperature and humidity. Hence, the temperature range may have a huge impact on the LCD display panel price as well.

In hot environments– The liquid crystals may begin to deteriorate, while the electrical components will start overheating and cause damage to the display screen performance.

Now, most LCD screen panels don’t experience such temperature extremes. In fact, a typical LCD TV can operate properly between approximately o°C and 32°C (32° – 90° F). Meanwhile, other screen modules (usually the industrial-grade ones) have unique capabilities to work in even more extreme ends of the temperature scale.

If you want to look for the most cost-effective type of LCD panel for your device, then you must consider the following standard LCD unit temperature types:

Normal temperature units work well in environments that have indoor temperatures at approximately 20-35°C (68-95°F). Some LCD modules may work well above up to 50°C (122°F). Such LCD modules can be used in daily settings by the typical consumer public.

LCD units under this type are made to withstand lower and higher temperature ranges. Extreme operating temperatures may range anywhere from -30°C to 85°C (-22-185°F). Most LCD modules with wide/extreme temperature capabilities are used in extremely cold areas such as Artic places and ski resorts, as well as humid and moisture-rich hot outdoor areas.

Generally, the LCD module price goes up if the entire display unit can withstand higher temperature ranges. Those who can operate under normal temperature ranges only are usually cheaper.

Hence, you must consider the places where you’ll be installing your LCD display devices. You can’t just use cheaper LCD modules for an industrial-grade display machine. Treat your LCD panel as an investment and select a panel that will yield better screen performance that’ll last several years for you and your business.

Color LCDs have three subpixels that hold red, blue, and green color filters. Each subpixel can have as much as 256 color shades, depending on the variation and control of the voltage applied to it.

Now, when you combine 256 shades of both red, blue, and green subpixels, color LCDs can display a color palette of up to 16.8 million colors. And all these are made possible by millions of transistors etched onto the glass modules.

Display size also plays a large role in an LCD device’s color capability. Smaller screens need fewer pixels and transistors since they have smaller display sizes. These screens are also less costly to make. Now, larger screens with high color resolution and huge display sizes require more transistors and pixels, justifying the higher prices of such monitors.

A touch screen display module is more costly than a non-touch monitor module. Touch capability is integrated into Human Machine Interface (HMI) modules and is generally used in kiosks, bank ATMs, hospital equipment, and similar devices in other industries.

HMI touch screen price is also dependent on what kind of touch screen technology it uses. Here are some of the common touch technologies integrated to HMI touch screen devices:

This type of touch screen technology is made up of a top polythene layer and a glass-bottom layer separated by microdots or an air gap. This module is then attached to a touch screen controller.

Resistive touch screen panels are used in most bank ATMs and some older models of cellular phones. They carry the lowest HMI touch screen price among all other touch screen technologies.

Capacitive touch screens are the most common in the display industry today. This technology uses transparent conductors, insulators, and glass to create the panel. An electrostatic field change in the screen’s module happens when a human finger touches the screen surface. This ultimately creates signals that are sent to the touch screen controller for processing.

In general, capacitive touch screens are the most cost-effective choice for HMI machines. Since they are considered the gold standard of commercial touch screen technologies, they do come with a high price tag.

Infrared grid technology uses photodetector pairs and X-Y infrared LED components to allow sensors to pick up the touch and its exact location. Infrared grids have been used in several touch screen modules before the capacitive touch screen technology took over.

We’ve explained the following factors at length for both public consumers and business clients to understand the variations in TFT, LCD, and HMI touch screen prices.

Cheap doesn’t necessarily mean low-quality. Also, expensive options aren’t always a wise choice, either. You can maximize your buying or manufacturing options if you know how to compare LCD modules and panels depending on the specifications you truly need for your display machines and devices.

lcd screen definition price

The most basic LCD introduced above is called passive matrix LCDs which can be found mostly in low end or simple applications like, calculators, utility meters, early time digital watches, alarm clocks etc.  Passive matrix LCDs have a lot of limitations, like the narrow viewing angle, slow response speed, dim, but it is great for power consumption.

In order to improve upon the drawbacks, scientists and engineers developed active matrix LCD technology.  The most widely used is TFT (Thin Film Transistor) LCD technology.  Based on TFT LCD, even more modern LCD technologies are developed. The best known is IPS (In Plane Switching) LCD.  It has super wide viewing angle, superior image picture quality, fast response, great contrast, less burn-in defects etc.

IPS LCDs are widely used in LCD monitors, LCD TVs, Iphone, pads etc. Samsung even revolutionized the LED backlighting to be QLED (quantum dot) to switch off LEDs wherever light is not needed to produce deeper blacks.

– Twisted Nematic Display:  The TN (Twisted Nematic) LCDs production can be done most frequently and used different kinds of displays all over the industries. These displays are most frequently used by gamers as they are cheap & have quick response time as compared with other displays. The main disadvantage of these displays is that they have low quality as well as partial contrast ratios, viewing angles & reproduction of color. But, these devices are sufficient for daily operations.

– In-Plane Switching Display:IPS displays are considered to be the best LCD because they provide good image quality, higher viewing angles, vibrant color precision & difference. These displays are mostly used by graphic designers & in some other applications, LCDs need the maximum potential standards for the reproduction of image & color.

– Advanced Fringe Field Switching (AFFS):  AFFS LCDs offer the best performance & a wide range of color reproduction as compared with IPS displays. The applications of AFFS are very advanced because they can reduce the distortion of color without compromising on the broad viewing angle. Usually, this display is used in highly advanced as well as professional surroundings like in the viable airplane cockpits.

– Passive and Active Matrix Displays: The Passive-matrix type LCDs works with a simple grid so that charge can be supplied to a specific pixel on the LCD. One glass layer gives columns whereas the other one gives rows that are designed by using a clear conductive material like indium-tin-oxide. The passive-matrix system has major drawbacks particularly response time is slow & inaccurate voltage control. The response time of the display mainly refers to the capability of the display to refresh the displayed image.

– Active-matrix type LCDs mainly depend on TFT (thin-film transistors). These transistors are small switching transistors as well as capacitors which are placed within a matrix over a glass substrate. When the proper row is activated then a charge can be transmitted down the exact column so that a specific pixel can be addressed, because all of the additional rows that the column intersects are switched OFF, simply the capacitor next to the designated pixel gets a charge.

LCD technologies have great advantages of light, thin, low power consumption which made wall TVs, laptops, smartphones, pad possible. On its way to progress, it wiped out the competition of many display technologies. We don’t see CRT monitors on our desks and plasma displays TV at our home anymore. LCD Technologies dominant the display market now. But any technology has the limitations.

LCD technologies have slow response times especially at low temperature, limited viewing angles, backlighting is needed. Focus on LCD drawbacks, OLED (Organic Light Emitting Diodes) technology was developed. Some high-end TV and mobile phones start to use AMOLED (Active Matrix Organic Light Emitting Diodes) displays.

This cutting-edge technology provides even better color reproduction, clear image quality, better color gamut, less power consumption when compared to LCD technology. Please note, OLED displays include AMOLED and PMOLED (Passive Matrix Organic Light Emitting Diodes). What you need to choose is AMOLED for your TV and mobile phones instead of PMOLED.

lcd screen definition price

I always finding it interesting when a new customer of ours calls to let us know that they can find cheap LCD displays, the same LCD we supply, for almost half the price. After all, cheap LCD displays are the same no matter where you purchase it. Right?

Let me assure you that the phrase, ‘You get what you pay for’ is just as true for LCD displays as it is for insurance, fine jewelry, car repairs and open heart surgery. You will always be able to find a lower cost product or service, but many times you are not comparing apples to apples.

The word “cheap” is so polarized in that in one instance you can revel in the victory of finding that super low price and yet simultaneously it is no victory at all if someone looks at your product and says, “Wow, that looks cheap.” So, let’s talk about Cheap LCD displays.

The long and short of it is that LCD’s are in investment. In many cases, they are the most expensive component in your product, but you need to balance that with the fact that they are also what the customer looks at the most. If you are building a hand held device that measures the PH of pool water, it’s a safe bet that people will be looking at the display far more than the battery compartment on the back of the unit. The cheap LCD display may save you a fraction of what other suppliers are quoting, but what is it costing you? Return customers. Good online reviews. Word-of-mouth advertising.

There is a rule of thumb statistic that says it costs a company 7