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The arrival of Alibaba’s Taobao Live in May 2016 marked the opening of a new chapter in sales. The Chinese retail giant had pioneered a powerful new approach: linking up an online livestream broadcast with an e-commerce store to allow viewers to watch and shop at the same time. Live commerce quickly established itself as a fixture in sales campaigns for Singles’ Day—a major shopping event in China—and, more broadly, as a reliable digital tool for boosting customer engagement and sales. In 2020, the first 30 minutes of Alibaba’s Singles’ Day presales campaign on Taobao Live generated an impressive $7.5 billion in total transaction value.1

Jane Zhang, “Alibaba’s Taobao Live hits US$7.5 billion in first 30 minutes of presales for Singles’ Day,” South China Morning Post, October 29, 2020, scmp.com.

ChinaDS Taobao Dropshipping for WooCommerce is a fantastic tool for getting started with dropshipping on taobao.com. With just some simple steps, you can connect the Taobao page and WooCommerce store using the extension. The taobao dropshipping plugin masters importing products from taobao.com to WooCommerce, allowing you to save a significant amount of time migrating product data from Taobao to WooCommerce and earn money from online businesses through taobao dropshipping.

Global product price rules to make up massive Taobao’s product price, increase in either multiple, percentage or by a fixed amount. The exchange rate function to convert the Chinese currency (CNY) into your country’s currency.

Taobao is a Chinese eCommerce website, and it is among the most visited websites in the world. Within it also comprises its payment arm, Alipay. Taobao is part of the Alibaba Group, founded by Chinese tech entrepreneur Jack Ma. The company makes money via its Tmalls (e-commerce platform), and through Alipay, mostly via its Escrow service fees.

Initially, Taobao offered free listings to sellers and increased buyer-seller trust by incorporating Alipay – an escrow-based payment facilitation service. This saw the platformgain significant market share from eBay which was seen as a major competitor at the time.

In 2008, Taobao introduced the B2C platformTaobao Mall (Tmall) to complement its existing C2C offering. Two years later, the online shopping search engine eTao was introduced.

Taobao reacheda a billion product listings by 2016 and on the platform, most products are new and sold at a fixed price, but it does offer eBay-style auctions for some listings.

As noted earlier, Tmall is the B2C arm of Taobao. With over 500 million active users, the platformallows Chinese and international businesses to sell brand-name goods to Chinese citizens.

Taobao makes money here by charging businesses to open a store on the Tmall platform. They must pass a stringent verification process and then pay a commission to Taobao for every subsequent sale. Typically this fee is around 5%.

Escrow provider Alipay also charges for its services on Taobao. Merchants are charged a 0.55% fee for every successful sale. The system is free to use for withdrawals under RMB 20,000 – or approximately 3,000 USD. Above this threshold, users are charged a 0.1% fee.

Compared to rates offered by traditional credit card companies and payment facilitators, Alipay is an extremely attractive option for merchants. At least theoretically, this increases ad revenue for Taobao as sellers compete for that buyer visibility.

Taobao is a Chinese eCommerce site founded by the Alibaba Group in 2003. It was initially created to counter the dominance of eBay in the Chinese market and increase trust between the buyer and the seller.

Taobao sells advertising placements to more than 8 million sellers on its platform. With high competition for visibility, advertising represents a lucrative source of income.

Taobao also charges Chinese and international businesses to open on B2C arm Tmall. After the initial setup fee, Taobao also charges a commission for every sale. Usually, this commission is around 5%. Escrow provider Alipay also charges users for its service. Here, low service fees are in part compensated by the huge volume of transactions on the Taobao platform.

More than RTB systems, Taobao, called “the country’s biggest online marketplace” by the Economist (eco, 2015), established one of the most advanced online advertising system in the world. In both mobile app and PC website of Taobao, selected ads are presented to users in specific spots. In this paper, we focus on the bid optimization problem of the indispensable CPC display advertising in Taobao mobile app. Two ad formats involved are as follows:

First, unlike most RTB systems, for which it’s difficult to obtain complete user data, Taobao itself acts as demand side and supply side at the same time. This ecologically closed-loop system enables Taobao to collect integrated user data and ad campaigns’ information.

Third, while different advertisers could pursue different key performance indicators (KPI, e.g., impressions, clicks, conversions or return of investment (ROI)), they bid for clicks on Taobao platform, i.e., CPC is adopted. We will discuss other methods such as cost per mille (CPM) and cost per sale (CPS) later.

The last but the most important is that advertising spots must meet the media requirements, which is measured by indices such as click-through rate (CTR), conversion rate (CVR), GMV, etc. Here is an example of GMV analysis. First, we hope that the introduction of business traffic does not unduly affect user experience. Thus, setting GMV requirements achieves a win-win situation of business revenue and user experience. Second, as Taobao’s advertisers are precisely Taobao’s sellers, with sellers using an approximately fixed percentage (taking rate) of revenue for marketing purposes, raising GMV will result in advertisers increasing their advertising budgets, which brings long-term benefits to the platform.

et al., 2006; Varian, 2007), compared to CPC, CPS ignores the value of clicks, providing worse traffic liquidating efficiency. Since the involved ad formats are mainly for small and medium-sized advertisers, CPM poses higher risk while CPC allows advertisers to control the cost of clicks and the platform takes the risk of turning page views to clicks. With Taobao’s complete data ecology, standardized e-commerce advertising and interactive process, CPC is sufficiently effective.

Many state-of-the-art systems such as Facebook’s (Facebook, 2012) use different designs from Taobao. To some large social networking services (SNSs), for example, through optimized cost per mille (oCPM), advertisers can bid for click and actually pay per impression (Facebook, 2012). SNS advertising interactions are usually divergent, such as like, click, share, etc., while Taobao’s transactions are often accomplished by simple serial clicks. From the data ecology point of view, after ad clicks, Taobao users’ all behaviors are still on Taobao platform, which provides conditions for follow-up interaction-based deductions. However, the SNS usually lets advertisers bid for clicks or other actions and then converts to equivalent CPM manner, which in mechanism encourages advertiser to upload real follow-up interaction data and further optimizes the bid.

Taobao’s advertising system includes filtering millions of ads and ranking of these candidate ads. First, mining user preference inferred from its behavior data and the ad item’s details, Taobao targeting system (Provost et al., 2009; Raeder et al., 2012) trains models to filter mass amount of ads for each page view (PV) request, which is called matching stage. Different from the recommendation (Schafer et al., 2007) not involving advertisers, the matching service recalling related users has to reflect the advertisers’ bidding will and ensuring market depth. Secondly, real-time prediction (RTP) engine predicts click-through rate (pCTR) for each eligible ad. Thirdly, traditionally, these candidate ads are ranked by bid∗pctr and displayed based on the order to maximize effective cost per mille (eCPM sorting mechanism).

Advertisers always expect the bid to match the traffic quality. Due to technical limitations, traditional methods can only set fixed bids for specific user groups and ad slots for coarse-grained traffic differentiation, however, advertisers are looking for further fine-grained matching of bids and traffic quality. Ranking process based on the fixed bids has two defects. On the one hand, it is inefficient that a fixed bid set by an advertiser deals with continuous internet traffic of different commercial qualities; on the other hand, traditional methods maximize eCPM to pursue short-term commercial revenue, however, can not optimize and control media requirements such as GMV, detrimental to Taobao’s long-term interests.

In order to solve above problems, we propose optimized cost per click (OCPC) with following characteristics: for each PV request, on the premise of optimizing the advertiser’s demands, OCPC adjusts the bid toward the true value of the traffic quality, and meanwhile maximizes a composite score reflecting overall ecology of user experience, advertisers’ interests, and platform’s revenue, by keeping eCPM sorting mechanism unchanged; our design allows us to adapt the OCPC system flexibly with lower costs based on the changing needs of the business. We expect through optimizing the traffic matching efficiency, our OCPC achieves a comprehensive upgrade of all the user, advertiser and platform indices. It’s worth mentioning that enhanced cost per click (Google, 2010) (ECPC) in Google AdWords also attempts to adjust the bid according to the potential conversion rate. However, besides conversion rate, platform indices like GMV, which are crucial elements for Taobao platform, cannot be optimized directly in ECPC manner.

Our major contributions are summarized below. (i) We illuminate some characteristics of Taobao display advertising system and its subsystems. (ii) We propose a novel bid optimization approach which achieves the overall optimization of advertisers’ interests, user experience and platform revenue of Taobao ecology. (iii) Comprehensive offline and online experiments are conducted to verify the effectiveness of the proposed OCPC mechanism.

The rest of this paper is organized as follows: Section 2 gives a brief introduction to Taobao advertising system. Section 3 presents the OCPC details. Section 4 introduces the prediction process. At last, Section 5 focuses on the experimental results about the proposed approach, including model effectiveness estimation, offline experimental mechanism, and online A/B test performance.

There are an estimated 200,000 Chinese sellers selling products on the Amazon platform outside of China. Conversely, there are almost no foreign companies selling on Alibaba’s Taobao platform. Instead, foreign brands are encouraged to sell on their T-Mall website. T-Mall is the branded, more luxurious sister site to Taobao.

However, T-Mall and T-Mall Global are relatively new phenomena – debuting in 2008. It is Taobao that really is the “mac daddy” of Chinese shopping sites with GMV of $258B USD in 2015 as compared with T-Mall’s $136B. And Taobao has been a staple of Chinese ecommerce – for buyers and sellers – since it was founded in 2003. Just as Amazon has in the US – Taobao has essentially taught the Chinese consumer how to buy online.

But if you’re a big Amazon fan, you shouldn’t necessarily cop an attitude that Amazon is somehow a superior experience to Taobao – in fact Taobao & T-Mall have a higher market share of the Chinese ecommerce market than Amazon does in the US (>70% vs. <40%). And after their record-braking past Singles Day where they sold $17.8B USD worth of merchandise in a single day, they could be considered the most successful ecommerce website in the world.

The main difference between Amazon and Taobao is essentially the fact that their founders view the customers differently. Jack Ma sees Taobao’s customer as the seller – they pay the fees and are 100% responsible for the website’s revenue. Here is his famous quote:

This major philosophical difference is exemplified by the difference in their business models: Taobao is a shopping platform – their main job is to deliver buyers to the sellers; they carry no actual inventory and perform no actual logistics. In fact, if you look at many Chinese ecommerce sites – including T-Mall, Aliexpress, Made in China, and DH Gate – they all have the same no-inventory model. JD.com is really the only significant Chinese ecommerce site to actually buy its own inventory (as their model is a similar 1P/3P configuration as Amazon).

In summary Taobao prioritizes the seller over the buyer; and Amazon prioritizes the buyer over the seller. And the result is not surprising: There are approximately 8.5M third-party sellers on Taobao vs. about 2M on Amazon.

First and foremost, Taobao has created a platform that allows the seller a great deal of leeway. Up until recently, there was almost no policing of the seller – and they created a caveat emptor environment whereby the buyer had to rely almost exclusively on seller reviews and feedback to determine whether or not the seller was a safe bet to buy from.

There was a time not too long ago, that the Taobao customer actually had very few rights – if they received a counterfeit product, or even a defective product, there was very little recourse the buyer could take to make things right. Each seller had their own returns/exchange policy and they were under no pressure from Taobao to satisfy the customer. This initial buyer experience still makes some buyers wary of purchasing on Taobao and in fact gave a window of opportunity for JD.com to gain the 20% ecommerce market share that it enjoys today.

But in 2014, Taobao, amidst a storm of buyer complaints finally enacted a 100% guarantee that forced all sellers to give no-questions-asked refunds within a 7-day period.

On the other hand, Taobao does not charge its sellers any commission. It is in fact free to sell a product on Taobao. No one believes that Jack Ma is in this business for his health, so how does Taobao make money? Well a few ways actually – one way is that they own the main payments company Alipay, so they make a fee on the lion’s share of the transactions. But in fact the majority of Taobao’s profit comes from product ads. In order to compete and rise in the search rankings, the seller MUST spend a substantial amount on product ads and participate in other promotions.

The main difference between Taobao and Amazon in terms of website structure is that Amazon is an “ASIN-based” structure (Amazon Stock Identifying Number); whereas Taobao is a listing-based platform.

Taobao on the other hand allows every seller to post a separate listing for each product. So if you search for iPhone 7 on Taobao, you will get more than 1,000 results (as opposed to 24 results on Amazon). They are essentially all the same product, but sold by different sellers.

Amazon does allow bundles, but they must be over-packed if the product is going to be held in the Amazon fulfilment system; whereas each Taobao seller ships their own products and can put together any product configuration they wish.

Taobao, on the other hand, wants the seller to have as much space as possible to romance the product and woo the customer into buying from them, so their content requirements virtually have no limits. It is akin to an empty slate upon which the seller can add dozens of photos, charts, lifestyle usage photos, seller guarantees, etc. There is really no set style content and this content is rarely if ever policed. Here are the main content differences:

Taobao advises that he product name should pack as much content as possible and even though, the long product name may look awkward, if part of it matches the search criteria, it will get shown. So, longer descriptive names are always preferable to short ones. On the other hand, Amazon prefers short, succinct titles that tells the buyer quickly what the product is and what it does.

One of the main concerns of Taobao shoppers is to avoid getting scammed by buying a product that is fake or of poor quality. The best way to alleviate such concerns is to provide proof of genuine origins of the goods that you are selling by displaying clear pictures of the original packaging, shipping documents, relevant certificates etc. Those can simply be photographed or scanned and shown in the product page.

Most Taobao sellers use live chat which would be the best way to communicate. It quickly builds trust increasing overall sales success rate. On Amazon, the seller is forbidden to have direct contact with the buyer and must use email through the Amazon system.

Taobao’s seller back-end provides various analytics on visitors, which primarily focuses on where they are browsing from, which platform they use (desktop vs. mobile) and what products they have viewed. This data can be invaluable in tweaking the product pages to match the tastes and preferences of a specific type of visitor.

Taobao encourages sellers to connect to the seller’s WeChat official account by placing its QR code right in your product page. This will allow them to push regular messages with new offers, coupons or bits of useful information directly to your customers’ phones.

On the other hand, there are no real policies regarding reviews on Taobao (if there are, they are not enforced). Many of the products have literally tens of thousands of reviews – with a good portion with 5 stars and just two words in the body: “Not Bad.” And there is no “verified” designation. There is no way to know whether or not these reviews come from actually customers or just from random people hired by the seller to write them.

But on Taobao, each listing’s unit sales are on display for all to see. Chinese sellers in general are highly focused on the competition; and perhaps Taobao’s philosophy here is that sellers may be able to know what the possibilities are for selling a particular product and that would encourage them to sign up.

Finally, on Taobao sellers are encouraged to directly engage with customers. This comes from the fact that the seller must deliver the product directly to the customer and deal with all after-sales service themselves. But this direct communication culture also includes negotiating with customers to either remove or alter any poor reviews they have given to the seller. As a Taobao seller, you absolutely have the right to contact any unhappy customer directly and negotiate with them to provide an additional product discount or extra service in exchange for them to improve their previous review.

In summary, Chinese sellers were brought up competing on Taobao – which has a very different philosophy towards sellers than Amazon. Taobao on the whole, is much more liberal with sellers in terms of policies and policy violations. They see sellers as their main customer and want to keep them happy. Conversely, Amazon is focused 100% on the buyer. In fact, judging by many seller’s feedback, Amazon is known to frequently treat their sellers rather poorly. No wonder so many Chinese sellers – when they first start selling on Amazon.com - feel a sense of entitlement; only to discover that they, in fact are not the customer; and are merely just another cog in the Amazon ecosystem.

The Taobao API allows developers to import search engine information about products listed on China’s largest ecommerce platforms. Taobao is part of the Alibaba group and the API also works with their sister site, Tmall. In 2021, Taobao was ranked as the 8th most trafficked website in the world. The site is published entirely in the Chinese language and requires foreigners to submit business documentation to register. The RapidAPI service offers free access to the Taobao API for web/mobile app developers.

Programmers can use the Taobao API to search the websites to return product and shop information that can be used as part of their application displays. This tutorial will review the PHP, Python, Ruby, and JavaScript code snippets that are required for building endpoints. Developers can connect to the Taobao/Tmall websites using a free API key from RapidAPI.Sign up for a free account at RapidAPIto access the Taobao API service.

Taobaowas an early competitor to eBay and Amazon.com in China. Alibaba promoted the platform to popularize their AliPay service to Chinese consumers like PayPal. Twenty years later, Taobao is one of the most popular websites in the world, operating on a hybrid ecommerce model including both auctions and retail product sales. Businesses or individual sellers can register on Taobao andTmallto sell their goods to the public. Taobao, Tmall, and AliPay earn commissions on sales and transactions.

Taobao product listings include consumer items like technology, clothes, office supplies, home decoration items, furniture, shoes, etc. Taobao and Tmall have a huge collection of products that can be accessed via API for search. Using the Taobao API, developers can retrieve information about each product like price, quantity, shipping, and seller ratings. The Taobao API also returns thumbnails and featured images from products via search for product number or keyword. Developers can use the Taobao API to mine data for machine learning analysis or embed it in websites and mobile app displays.

The Taobao API is part of the Alibaba Open Platform which includes a SDK and other developer tools. The API has a HTTP gateway which is called through a URL address. The App Key is used to identify the application making the request. A Session Key is implemented to manage OAuth 2.0 authorization and timestamps. The Tmall API is also part of the Alibaba Open Platform. Alibaba offers security and monitoring tools for their API services. The RapidAPI service offers a free API key for Taobao & Tmall access.

The Taobao API is a developer tool that consists of three main elements: Shops search, Item search, and the ability to retrieve a product image by SKU. Programmers can use any keyword to search the Taobao product database via API. For example, sending an API query with the search term “laptops” would return a list of products with basic information about price, shipping, and seller. Developers building in different programming languages can embed this information in their app displays or use it for data mining. The Taobao API allows you to limit results to a specific number of items.

The Taobao API gives programmers the ability to choose whether to search store listings or item listings for a specific keyword. The Shop search feature can be further refined to only display results from a particular seller. In order to use the advanced shop search functionality, you will need to know the Seller ID for the API query. Otherwise the results will return from all shops. The Item search includes both shops and auctions.

To retrieve the product image from Taobao using the API, developers will need to input the Product SKU into the query. This is sent to the base URL of the service using RapidAPI for verification. There are options for the Taobao ecommerce platform, Tmall, and a combined service depending on which base URL is used for the query or which service provider is utilized to access the service. Alibaba now operates over 5000 unique API services for their cloud platforms, with an average of 5 billion daily calls.

The Taobao API is intended to facilitate B2B ecommerce across websites and mobile applications. By making the search facilities open to developers, Alibaba can attain a wider marketing and distribution footprint through ecosystem partners. Web publishers can also build custom advertising displays into applications, or use data mining and machine learning to filter results in advanced search engine platforms. The use of an API to retrieve information about products is more efficient than scraping websites.

The Taobao API requires user verification of the application making the query via the OAuth 2.0 protocol. RapidAPI provides a free API key developers can use to avoid the lengthy sign up and verification process which requires Chinese language support on the Taobao and Tmall websites. Programmers can use AI-driven translation services from AWS, Google, Azure, and startup companies to display results in English automatically, although the quality of the translation will vary depending on the vendor.

RapidAPI offers a playground environment with support for over 20 programming languages that can be used to automatically generate the code needed to query the Taobao API. The results of the endpoints can then be embedded in displays and styles with CSS to match the design of a website. The RESTful API connects over a HTTP connection to transmit the query and results data in real-time whenever a web page or server cron run is loaded. This allows developers to automate website and mobile displays around search results that are driven by keywords. The results are populated by Taobao and Tmall search engine data, delivered in XML format without styling.

The Taobao API will appeal to two main sets of application developers primarily: media publishers and custom application developers. Media publishers can use the Taobao API to search and retrieve results from the ecommerce site into their blog pages or special promotions. This can be used to highlight a seller’s own products for display on a business website or for affiliate promotions. Custom application developers can import data from Taobao and Tmall to be used in search engine applications or shopping clubs.

Startups are using the Taobao API for data mining of search results and the training of machine learning algorithms. For example, a custom search engine can combine results from eBay, Amazon, Taobao, and Tmall using the service. Displays can then be customized to create shopping apps for consumers that help them find deals on retail items. The use of the Taobao API in advertising is helpful for brands to promote listings on ecommerce platforms within their own websites and mobile applications.

If your business sells products on Taobao or Tmall, the API can be used with the unique Seller ID or Shop ID to list products on your own website. Then customers can link through to the Taobao or Tmall listings for purchase and fulfillment with AliPay. This is an efficient way for small businesses and independent sellers to promote their businesses with web publishing tools. The Taobao API allows results to be displayed within CMS websites running WordPress, Drupal, and Joomla, or in ecommerce store applications.

Toconnect to the Taobao API, login to RapidAPI and navigate to the playground environment for the service. Under the “Endpoints” tab, there is a reference table with a drop-down menu supporting all of the available web & mobile programming languages. The Taobao API has code snippets available for more than 20 of the most popular programming languages for web design and mobile app development currently.

For Python applications and websites, there are three different methods that the Taobao API code can be input into apps. Developers can use the HTTP client, an import request, or a Unirest command to embed the functionality in a display page.

For Ruby applications and websites, there are two different methods that the Taobao API code can be input into a web page. Developers can use a net::HTTP request or a Unirest command.

There is almost an unlimited number of endpoints that can be created with the Taobao API. The main two categories are related to keyword search queries on the Shop API and the Item API. If you have the Shop ID or the Product SKU value, then you can submit advanced API queries for more finely-grained filtered results.

The Taobao Shop API endpoint displays results in a schema with the following categories that are each populated according to the queries of the keyword:"type":"object"

RapidAPI hosts a number of different versions of the Taobao API. There are options to search Tmall individually or in combination with Taobao. The Alibaba Open Platform hosts over 5,000 API services. The most popular after Taobao and Tmall is B2B Overseas. Affiliate marketers can look at the Taobaoke program for program support.Taobao API:An alternative implementation of the Taobao API by Muhaha2k:https://rapidapi.com/dataapi/api/taobao-api2

These services are recommended for developers who do not speak Chinese and need to access Taobao search through a third-party API service provider, rather than directly registering for a verified account in China. Any results may need further translation. Use an automated translation service from a public cloud provider with AI for best results.

The Taobao API allows developers to build custom search engine results for product queries that can assist shoppers in ecommerce applications. Sales and marketers can use the Taobao API to embed product listings in their website pages that link to active marketplace listings. Sellers that are registered on Taobao and Tmall can build web pages that link to their own listings for sidebar and block promotions or special sales.

A major benefit of the Taobao API is that programmers can take the data returned by each API call and style it to match the design of their own applications. This can be done easily in CSS and HTML using div statements to declare class values for fields. Startups are using the Taobao API to build custom search engines or to analyze consumer behavior using artificial intelligence. A custom shopping app can scan Taobao and Tmall for daily deals, then issue alerts when a target price range is identified.

The Taobao API is free to use with 100% service uptime through RapidAPI. The service is rated 9.6/10 and has a 916 ms latency. RapidAPI provides users with a free API key that authorizes your applications with the Alibaba Open Platform using OAuth 2.0 and the base URL value. Programmers can use the advanced API for timestamps and the ability to query with finer-grained search terms. The main benefit of the Taobao API is sales and marketing support with the ecommerce platform to enable wider promotions.

For more information on the Taobao, Tmall, and Alibaba APIs, take a look at the websites from Hong Kong in English and translate the web content from China using a browser tool. The Alibaba Open Platform has a SDK, wiki, and knowledge base resources. The Taobao AppStore has a list of the advanced API functions available. Alibaba also has a GitHub page with a code repository related to API support.Alibaba Open Platform: “Hundreds of millions of registered buyers and millions of registered sellers, with daily trading volume being several billions”(2021):https://open.alibaba.com/us/portal/resourceDetail?articleId=102693&categoryId=101727

The Taobao App Store:“Query the subscription relationship of appstore applications (for new multi-version applications, it is recommended to use taobao.vas.subscribe.get)”(2021):https://open.taobao.com/api.htm?cid=1&docId=285&docType=2

Taobao Open Platform SDK:“Provides API request encapsulation, digest signature, response interpretation, message monitoring and other functions. Using SDK can easily complete API call, API result acquisition, and real-time monitoring of messages.”(2021):https://open.taobao.com/doc.htm?docId=101618&docType=1

For more background about the Taobao and Tmall ecommerce platforms, see some of the English guides for sellers and buyers listed below:Tech in Asia:”Complete English guide to shopping on Taobao and Tmall” (2014):https://www.techinasia.com/tmall-taobao-english-how-to-guide

Says Lifestyle:“From Sign Up To Payment: Here’s A Complete English Guide To Shopping On Taobao” (2017):https://says.com/my/lifestyle/english-shopping-guide-taobao

Developers using the Taobao API should be familiar with the use ofOAuth 2.0with RESTful API services. Startups likePrecoguse the Taobao API with AI analysis to develop better sales and marketing insights on products globally.

The Taobao API allows developers to search products by keyword across sellers, shops, and auctions on the Taobao or Tmall ecommerce platforms. Displays can be customized for websites and mobile apps with CSS. The Taobao API is a RESTful API that connects over HTTP and returns results from a base URL in XML format. You will need to reference a specific Shop or Item ID to retrieve advanced filtered data.

The Taobao API integration is recommended for sales & marketing insight building through data mining of results with machine learning. Taobao, Tmall, and AliPay are the most popular ecommerce solutions in China. The results returned by the Taobao API are in the Chinese language. Developers who publish apps in English will need to use an automated translation service to make the content accessible to readers. Sellers on Taobao and Tmall can use the API to embed shop listings on their website pages as part of SEO promotions or sales.

The RapidAPI service saves developers the time and effort of verifying a Chinese language account to use the Taobao API. Sign up for RapidAPI to receive a free API key for the service. The code snippets above are easy for programmers to insert into PHP, Python, Ruby, and JavaScript application frameworks. Style the search results to match the design of your website or mobile applications, and use the Taobao API for filtered search displays from China’s leading eCommerce platforms. Use ML & AI analysis on search results to build shopping apps for customers.

Step 1 will be your biggest issue. You have to go to open.taobao.com to register an account. You need an account that has been verified by a Chinese person"s personal ID#.