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Monitor Display Panel BOE monitor display panels cover a full range of products from 18.5 inches to 43 inches, with high image quality, wide viewing angles, high refresh rate, low power consumption, a borderless design, and other features. Resolution of up to 8K can be achieved. The products are widely used in entertainment, office, professional design, and other fields.

(Yicai Global) June 13 -- BOE Technology Group, TCL China Star Optoelectronics Technology and other big Chinese liquid crystal display manufacturers are reducing output starting from this month to try and stop a freefall in prices caused by a global glut.

Panel makers are cutting production by 16 percent on average from this month, Rong Chaoping, senior researcher at market research firm AVC Revo, told Yicai Global. Television panel makers are expected to ship 3.6 million less panels than last month.

Panel makers will reduce capacity by between 15 and 20 percent this month, said Wu Rongbing, chief analyst at Chinese semiconductor intelligence service Omdia.

TCL China Star intends to continue with its production cuts until September, while Beijing-based BOE and HKC Optoelectronics Technology have not yet decided how long they will reduce output, Rong said. None of the three companies responded when contacted by Yicai Global.

LCD TV display shipments from China’s five largest panel manufacturers accounted for 68.5 percent of the global market in April, a new high, and they were expected to exceed 70 percent this year, according to Omdia.

The global panel industry is expected to slash production by about 20 percent this year, according to Beijing-based Sigmaintell. It is the first time since 2013 that the worldwide sector has implemented such a large-scale and wide-ranging cut in manufacturing. But it should help to slow the fall in prices, Li said.

“Tumbling prices are squeezing profits,” Li said. “The price of a TV panel is now below cost price and that of some data panels is also below the manufacturing cost.”

“Panel makers are facing rising liquidity pressure and bigger losses as prices are now below cost price, so the display industry is likely to undergo another big reshuffle,” Rong said.

Panel prices are likely to stop dropping this month or next as output falls, Wu said. Whether prices will start to pick up soon depends on when demand improves.

China’s BOE has initiated a price war in the global LCD market. The world"s largest LCD maker said it would sell 65-inch LCD TV panels nearly at cost. Analysts say that BOE has set off an LCD chicken game in 10 years to take the premium market away from Korean companies.

The news put the Korean display industry on alert. "BOE informed TV companies that it would lower prices of its 65-inch panels by 20%," said a senior executive of a Korean display producer on June 26. “BOE started mass production of 10.5th-generation panels in the first quarter of this year. It seems to be determined to drive out Samsung Display and LG Display from the panel market.”

Currently, the prices of 65-inch LCD panels range from US$240 to US$250. Lowering prices by 20% means that BOE will sell products nearly at cost. This woud resume a chicken game in 10 years since 2008.

"Global TV makers are asking for further price cuts, citing the prices offered by BOE," said an official of a major LCD maker. “If this situation holds, BOE may sweep orders from minor TV companies, including Haier and TCL of China, in negotiations on tentative contracts for next year, which will be signed at the end of this year.”

Samsung Display led the market for 50-inch or larger panels with a market share of 21.7% in the first quarter, followed by LG Display with 18.8%. BOE came in sixth with a 7.6% market share.