crafters display screens manufacturer

We don’t design our products to meet the standard; we design our products to exceed the standard. Covered by ISO9001 and ISO14001, Viewpointec"s engineers design LED displays to provide a consistent light output and light color for many years.

The display technology in digital signage has seen several changes in the past few years. Starting out with 36-42 inch flat panel LED displays, today we are looking at displays larger than 86 inches, multiple display video walls, 4K resolution, and OLED display screens. Moreover, social media channels are becoming a means of video messaging for companies.

In creating content for new media, how can a brand ensure continuity while keeping in mind the challenges posed with the introduction of newer display technologies and the interference of other channels in the world of digital signage?

Any brand should have some existing marketing content. Simply use this content and repurpose it for new campaigns. Although this may not be very natural, there are many reasons why the use of existing marketing material will improve a company’s image and make it convenient for marketing staff. Analyze your current and future campaigns to determine what worked in the past. Doing so will save time and will help in effectively reaching your target audience. The same content that worked well with previous campaigns can be re-used for other channels. For example, the content created for LED displays are never used on channels such as social media. Experts think this is a missed opportunity. Hence re-using that content on social media channels will reach a larger audience and will make better use of each dollar spent in advertising.

When using the same content in more than one media channel, it is important to understand features and constraints pertaining to those channels. Only then you are assured that your content remains consistent. For example, LED video walls have a large viewing area as compared to smaller LED screens. Hence the real estate available for displaying information on video walls is much more. Therefore content designers can use bigger and higher quality images and video clips in the design for video wall content. Small text, logos and faces between screen bezels can be avoided. Although a video wall is a huge canvas, it is displayed from far away and the design needs to be treated like that of a small canvas. Hence designers must be aware of pixel pitch and bezels in creating content for video walls.

As for individual displays, an LED screen that is landscape oriented cannot use the same content format of a portrait oriented LED display. This means that although the same messaging can be used, the design has to be re-done for each display. Try to avoid portrait oriented screens because they are not very text-friendly. The horizontal orientation to display a reasonably sized headline in one line is not available in portrait screens. If you are confused about what kind of LED screen to invest in, get in touch with our staff at LED Craft Inc. We will analyze your business and provide you with suitable options for what kind of LED displays you should invest in.

Indoor LED signs placed within an organization don’t need to have logos displayed on every piece of content. A customer who has visited your business means you have already won them over. Logos are not needed to keep reminding them of where they are.

Craft show vendors can find many useful and inexpensive items at IKEA to use in their displays. Whether you are a newer craft booth vendor or a seasoned pro, we bet you haven’t seen some of these clever uses for Swedish furniture and accessories. Take a look at these IKEA hacks for your craft show setup to sell art prints, jewelry, pottery, clothing, home décor, and more!

Kristen and Lindsey Archer of ARCHd have added height to their craft show display booth with these adjustable white metal shelf units from IKEA. You can buy extra shelves to add to the four that are included with the base unit. These are lightweight and can be changed up depending on what you are selling at each show! Slide on gold wire baskets for under-shelf storage—great for photos and art prints.

This smart and simple display from Meghan Makes Do utilizes IKEA’s popular pegboards, which are available in 3 sizes, for vertical displays. Hang the pegboards in a craft show tent using s-hooks or twine. Hooks can be added for hanging hats or handmade zipper pouches. The letter holder baskets can store greeting cards vertically.

Looking for display options for necklaces at craft shows? This IKEA IVAR side unit (pick up at least 4 at $12 each) was transformed into a folding screen with some simple hinges! (Get the tutorial at IKEA Hackers.) String on some jute for texture or add some white screening to hang your craft show items for display.

This clever A-frame jewelry display would also work for purses, winter hats, keychains, and more. The designer used inexpensive KOMPLEMENT shelves from IKEA and drilled holes to hang 25MM square hooks. Paint it with chalkboard paint to get an entirely different look! Get the tutorial for this jewelry display board at IKEA Hackers.

IKEA’s VARIERA bamboo silverware trays can be used in an unexpected way. Look how beautiful they look when used to display Sara’s wallets and zipper pouches? We love how visitors can flip through small handmade items more easily when they are displayed upright. Find more of her work at Sew & Tell Handmade.

This TOLSBY frame hack from IKEA Hackers offers a simple and inexpensive way to display earrings at a craft show booth. Just cut plastic cross-stitch canvas to size, and these stands are ready to work for you. Note: The TOLSBY frame is no longer available at IKEA’s website, but we’d love to see what crafters can do with plastic canvas and the 99 cent FIESTAD frame. Or perhaps you’d like to see what a larger picture frame would look like with window screen as an insert.

IKEA’s MULIG clothing rack works great for hanging craft vendor displays. This crafter at destashio used chandelier chain, s-hooks, and gutter screens to hang everything from wooden signs to wallets and framed art. When disassembled, this rack takes up very little room to transport! Check out more of their display hacks at destashio.

With a layer of soft felt and lots of individual compartments, this KOMPLEMENT tray insert from IKEA is ideal for an elegant display of rings, earrings, necklaces, watches, and more, as you can see from ana.wohnen on Instagram. And best of all, you can just stack up your display and go, with no need to reorganize them for every show. And remember: When you give your guests a luxurious display, it can be easier to command higher price points for your items.

We hope you enjoyed these 10 IKEA hacks for your next craft show display! Make sure to check out these IKEA HACKS for craft rooms, to help you keep your supplies organized so you can create in a peaceful environment.

Whether you are trying to attract serious wholesale buyers or casual craft show onlookers, your craft show booth display is almost as important as your craft itself. As Nicole Stevenson said in Craft Show Secrets, “you’re showcasing your creativity and you’re building your craft business.”

You need your craft booth and craft fair display to reflect your talent as an artist, the value of your product, and the aesthetic of your brand. But hauling around a whole bunch of product and stylish ways to table display it isn’t easy. So why go to all the trouble?

With so much on the line, it is important to get your booth design, table, displays or display stands, and overall space right. To help you prepare and get inspired, we pulled together an inspiring collection of craft show display ideas and craft show tips that will help you discover ways to stand out from the crowd.

1. A dark wall contrasts the bright colors on the prints, all held up by simple binder clips to hold it up. The Pistachio Press display (as photographed by Oh So Beautiful Paper) is simple, yet impactful.

2. Way back in 2007 a Richmond Craft Mafia maker used a little ribbon and a whole lot of vision to transform an old trunk into a display booth. Not only is it an eye-catching product display and jewelry stand, it can store and transport products.

3. Pallets can be found on places like Craiglist, Amazon or Etsy at a very low cost (and if you look hard enough you may even find them for free). Take inspiration from Joy Lyn Photographyand create a beautiful retail display out of pallets to hang your handmade goodies at your next craft show.

4. Displaying crafts at outdoor craft fairs or festivals means you will probably have a canopy. Try this clever trick from Grit Goods to hide those unattractive canopy poles, while creating an inviting display for your items.

5. If you want to incorporate craft show display shelves into your booth design, try this easy apple crate shelf. Constellation and Co. offers up an excellent DIY shelving units tutorial that’ll show you how it is done.

6. WiredOrchid repurposed shutter doors for a freestanding wall display. You can remove some of the shutters to create shelving units for items that cannot be hung.

7. A cute and simple idea to display clothing is tocreate your miniature clothesline above your table like Flock Home did for this tabletop display. Not only is it an functional use of vertical space, its also adorable and can be used for so many different handmade products ranging from baby clothes to greeting cards. (BTW, Creative Income has some great advice on going vertical in your craft show displays.)

8. Janie Severin, of ARTifcatsBYJANIE, repurposed a mannequin by adding horizontal shelving units to create a very cool bracelet and necklace display.

9. A vertical display can also be made from chicken wire and an old screen like Homeroad did for their at-home photo display. Chicken wire is relatively lightweight which makes it nice and easy to transport and display products.

10. Customize a hanging display by using PVC pipe and ends from the hardware store like Mimi Green did for her dog collars. There are so many potential configurations the possibilities are endless!

11. If you have a lot of different items to display use baskets, like Belle and Union did, to organize each item making them more accessible and organized.

13. There are so many creative ways to upcycle existing objects into creative craft displays and newspapers are no exception. Here Retail Details rolled up old newspaper for a watch display that could work just as well for bracelet display or create wider rolls of newspaper for necklace displays.

Craft show vendors can find many useful and inexpensive items at IKEA to use in their displays. Whether you are a newer craft booth vendor or a seasoned pro, we bet you haven’t seen some of these clever uses for Swedish furniture and accessories. Take a look at these IKEA hacks for your craft show setup to sell art prints, jewelry, pottery, clothing, home décor, and more!

Kristen and Lindsey Archer of ARCHd have added height to their craft show display booth with these adjustable white metal shelf units from IKEA. You can buy extra shelves to add to the four that are included with the base unit. These are lightweight and can be changed up depending on what you are selling at each show! Slide on gold wire baskets for under-shelf storage—great for photos and art prints.

This smart and simple display from Meghan Makes Do utilizes IKEA’s popular pegboards, which are available in 3 sizes, for vertical displays. Hang the pegboards in a craft show tent using s-hooks or twine. Hooks can be added for hanging hats or handmade zipper pouches. The letter holder baskets can store greeting cards vertically.

Looking for display options for necklaces at craft shows? This IKEA IVAR side unit (pick up at least 4 at $12 each) was transformed into a folding screen with some simple hinges! (Get the tutorial at IKEA Hackers.) String on some jute for texture or add some white screening to hang your craft show items for display.

This clever A-frame jewelry display would also work for purses, winter hats, keychains, and more. The designer used inexpensive KOMPLEMENT shelves from IKEA and drilled holes to hang 25MM square hooks. Paint it with chalkboard paint to get an entirely different look! Get the tutorial for this jewelry display board at IKEA Hackers.

IKEA’s VARIERA bamboo silverware trays can be used in an unexpected way. Look how beautiful they look when used to display Sara’s wallets and zipper pouches? We love how visitors can flip through small handmade items more easily when they are displayed upright. Find more of her work at Sew & Tell Handmade.

This TOLSBY frame hack from IKEA Hackers offers a simple and inexpensive way to display earrings at a craft show booth. Just cut plastic cross-stitch canvas to size, and these stands are ready to work for you. Note: The TOLSBY frame is no longer available at IKEA’s website, but we’d love to see what crafters can do with plastic canvas and the 99 cent FIESTAD frame. Or perhaps you’d like to see what a larger picture frame would look like with window screen as an insert.

IKEA’s MULIG clothing rack works great for hanging craft vendor displays. This crafter at destashio used chandelier chain, s-hooks, and gutter screens to hang everything from wooden signs to wallets and framed art. When disassembled, this rack takes up very little room to transport! Check out more of their display hacks at destashio.

With a layer of soft felt and lots of individual compartments, this KOMPLEMENT tray insert from IKEA is ideal for an elegant display of rings, earrings, necklaces, watches, and more, as you can see from ana.wohnen on Instagram. And best of all, you can just stack up your display and go, with no need to reorganize them for every show. And remember: When you give your guests a luxurious display, it can be easier to command higher price points for your items.

We hope you enjoyed these 10 IKEA hacks for your next craft show display! Make sure to check out these IKEA HACKS for craft rooms, to help you keep your supplies organized so you can create in a peaceful environment.

Here’s a quick look at a craft show display by Don Fisher that uses color. Please see more of their photos and an explanation of all the visual merchandising techniques they’ve successfully implemented, at the end of this article.

An eye-catching hot pink color is pulled from the product label and used in some oversized tassels that mimic the tassels on the bottle in a Jo Malone window. This window also uses REPETITION with the same product being displayed 3 times. (Image Source: VM)

*If you need help refining your selection, or putting any of this information together to create your next amazing craft show display, you can sign up for FREE).

Repeat shapes within your display (e.g. create a pyramid shape by stacking bars of soap on risers. Repeat that pyramid shape using jars of cream and bottles of bubble bath)

Here’s a quick look at a craft show display by Poppiejanes and their effective use of repetition through shapes of products, colors, and patterns (notice in the top left how the vendor is even wearing a black and red buffalo plaid shirt to coordinate with her pillow covers). Please see more of their photos and an explanation of all the visual merchandising techniques they’ve successfully implemented, at the end of this article.

This visual merchandising technique should also be present in EVERY craft show display (the rest of the ideas in this article can be used at your discretion).

Compositions lead the eye around your booth or table. This is done by deciding which element is going to grab the shopper’s attention first (usually the bigger, brighter display at eye level or above), then creating a trail for the shopper’s eye to follow, from one display element or product to the next.

For example, when standing back and looking at your display, one product grouping or display element should grab the eye. Within that product grouping, one product should catch the eye and then lead to other products (ones that are less expensive, less profitable, good add-ons, etc. Check out: HOW TO USE ADD-ONS TO SELL MORE HANDMADE).

Your eye is naturally drawn to bigger/higher/brighter/etc. objects in a display (e.g. the pink bag below). Then, the overlapping, angle, height, direction products flow, etc. creates lines that direct the eye and make sure shoppers see what you want them to see, when you want them to see it.

Here’s a quick look at Our Blue Abode‘s craft show display and their effective use of LINE & COMPOSITION. Notice how your eye is drawn down from the wreaths on the wall, and onto the product groupings on the table. I explain how she’s successfully created flow and share more photos of her displays at the end of this article.

You could literally draw a continuous line from one display element to the next. The overlapping of products, props, and mannequins, the way the mannequins are angled (even the line of the leg on the mannequin in the tan coat directs your eye to the next element) and the use of light and dark (notice how they’ve used different color mannequins in the second grouping. A white mannequin makes the black dress stand out and a black mannequin makes the light sweatshirt stand out. The sleeve of the light sweatshirt also pops out when placed in front of the black dress).

Examples are shared in 5 DAYS TO A STANDOUT DISPLAY, but imagine a giant ball of yarn made from a styrofoam ball wrapped in rope and spray painted the same color found in a logo or product collection. Add a flat surface to the top and bottom and you have a cool display shelf for knitted goods.

Here’s another display by Don Fisher that uses humor. Their bags are fish-themed so the vendor has created a “fresh fish stand” and even dressed the part.

Theo Fennel’s window immediately reminds you of the sound and feel of spinning the tin top that’s used as a prop, along with wooden blocks (spelling out Theo), both used to display beautiful jewelry. (Image source: VM)

Movement can also be implied through displays to show off components of your products or to create a feeling. Pulling the end of a scarf up using fishing wire can imply the movement of wind and make the shopper think of chilly days.

Story – what’s the story you want to tell through your display? Are you painting the picture of a spa day at home using your bath & body products? An elegant night out while wearing your jewelry? A stylish way to stay warm on the way to the office? (*Props will help tell a story, here are 50 PROP IDEAS FOR YOUR CRAFT SHOW DISPLAY)

It’s not hard to do but it also doesn’t come together without some effort. I’ll walk you through the easy steps in the FREE email course: 5 DAYS TO A STANDOUT DISPLAY.

“I applied some steps from the challenge and it was AMAZING, it really helped and improved my display. More people came to see the booth and many bought from me.”

COLOR – colors used in her display are limited: cream, white and green with a few touches of black. The colors have a very natural, earthy, and calming feel, which match her brand. The absence of color in her backdrop curtain, tablecloth, props, etc. allow the products to stand out. The neutral colors used in her display props (backdrop, tablecloth, props) create contrast between the dark rich color of the greenery.

LINE & COMPOSITION – in the second photo, your eye is drawn to the highest object in the display; the wreath. It’s then drawn to the two lower wreaths. The greenery on the left side of the bottom wreath catches the eye and draws it to the grouping of glass candle holders on the stack of books (which create a composition). The rolls of paper and eucalyptus stems create a line over to the second table composition. And the eucalyptus stem and candle in that composition create a line back up to the wreaths, so there’s this continuous loop (instead of the eye being drawn over to someone else’s table). It sounds complicated when you dissect a display into lines and compositions, but just as the eye is naturally drawn to red, without thinking about why, the eye does naturally follow a path. Properly using lines and composition helps keep shoppers eyes on your products.

COLOR – the color scheme varies for each display. In the first craft fair display, they’ve focused on pink, blue and turquoise. The color of the wood is also repeated in signage, the fish crates, business card holders, etc. The color palette in the first display evokes a fun, playful feel. They’re still having fun with their second craft fair display and letting their brand come through, but the colors used have a softer, more elegant feel to them.

REPETITION – in both displays, the main colors are repeated throughout, as well as the wood & wooden crates are repeated. Their products and the way they’re grouped creates a strong repetition through shapes and lines.

LINE & COMPOSITION – in the first display, the lighting helps catch the eye at eye level. When the spotlights are on, they would help lead your eye down to the crates of fish-themed bags. But the big chalkboard sign also catches the eye, then leads the eye down to the bucket of fish and crates. Both displays use the angle of the crates and groupings of products to draw the eye down and from one product to the next.

HUMOR / SURPRISE – both displays have a playful feel that would put a smile on any shopper’s face, and I’m sure Captain Don Fisher’s beard got a few chuckles that day. Their displays also add an element of surprise; who’s expecting to see a mock fish market in the middle of a craft show? They’ve even placed their fish bags on material that looks like ice…to keep them fresh of course. It’s such a fun idea that I bet every shopper stops at their booth.

When I was scrolling through Instagram, Poppiejanes‘ photo of their craft show display instantly caught my eye. Poppiejanes sells pillow covers that have a farmhouse vibe; many also have a “buffalo” theme, incorporating a buffalo shape or buffalo plaid. Check out their Etsy shop or Instagram feed for more amazing photos of their work and lots of inspiration for your home.

I wanted to point out how she’s successfully implemented these techniques throughout her display; even within a smaller section on her table. I also love the attention to detail shown in this close-up photo.

COLOR – tan, cream and black create the base for this display and little pops of red and gold help lead your attention around the table. She’s kept this color palette consistent from her products to her props and display fixtures. It’s consistent right down to the twine used to attach tags and the bow around the base of the small spruce. This attention to detail creates a clean, cohesive look.

REPETITION – this display is another great example of repetition, but just look at how many places it’s implemented. The burlap is repeated in the tablecloth and on the base of the spruce. The font on the pillows is repeated in her signage. I also want to draw attention to the placement of the repeated elements; red touches are perfectly spaced, and the darker tan pillow covers are broken up by the lighter tan and cream pillowcases, so they don’t blend into the tablecloth.

LIGHTING – there’s a subtle touch of lighting in her display through the use of mini-lights inside the wooden crate. The mini-lights help to highlight the pillow inside and also create a bit of focus in the center of the composition.

If a shopper is looking at your display and thinking: why are these soaps sitting on cake stands? It looks cool but I don’t see the connection. Their attention is taken away from your products.

Each element of your display must make sense. If the vendor selling natural and organic soaps used baskets to house their soaps, the baskets should all have the same look and feel. They wouldn’t want a wicker basket on one side of the table and a blue-painted basket on the other.

If you imagine the card maker’s display with the cupcake stands; they wouldn’t want to add a wicker basket to the end of the table to house their wedding, graduation, and baby shower greeting cards. If they used white cake stands, balloons, and decorations, they’d want to add white recipe boxes to display other categories of greeting cards. Recipe boxes would be cohesive with the theme.

It might be a cool idea for the card maker to keep within the baking theme and use a whisk as a display prop; sticking cards between the wire loops. However, if the whisk kept rolling off the table or cards kept slipping out, it wouldn’t be a functional prop.

A smaller apothecary cabinet could sit on top of your craft show table. Open some of the drawers, which act as display space, and keep other drawers closed with overstock in them. You could even remove some drawers, creating cubbies for display space.

Smaller benches could sit on top of a table to add height and another layer of display space. You could also place a bench in front of your table for lower display space that expands towards the aisle.

If you have a bigger craft show booth or opt for a smaller table, or no table, you may be able to work a bookcase into your display. It gives you more height and shelf space to work with.

It would be a great prop for a vendor selling home goods such as art, candles, signs, stationery, vases or pottery, etc. But it could also work to display and stock items such as bath & body, knitted goods, etc.

Small vignettes could be created on each shelf to give the shopper an idea of how they might display the products in their home, as well as other home décor items they might pair them with.

These items can be used as risers, giving you display space on top. Or you could turn boxes and crates on their sides to create cubbies. You could group several together to create a shelving system that sits on top of your table.

I always like to suggest vendors dress the form when using a life-sized one to display items such as scarves. No one wears nothing but a scarf (hopefully not;) or a big wool scarf with a short-sleeved t-shirt. Help shoppers imagine what they might wear the scarf with (e.g. wool scarves would be worn with a winter jacket). Or, if using a bust form to display a top, show shoppers how they might layer or accessorize it.

A taller stool could sit in front of your table and display a product such as a handbag, stuffed animal, home décor item, etc. Smaller chairs and stools can sit on top of your table to add height and another display surface.

For a simple DIY project, you can use hinges to connect two doors and create a self-standing screen. Paint the doors to match your brand and add nails, hooks, shelves, etc. for display space within a larger booth or behind your table.

At smaller craft shows, shoppers at your table can sometimes see the back of the vendor’s table behind you. Adding a divider behind your table (as long as it doesn’t encroach on the other vendor’s space and there isn’t the risk of it falling over) visually cleans up your craft show display and removes visual distractions behind your table.

The top of the dresser can be used as display space, as well as the drawers if you stagger them opened and closed. Drawers that stay closed can house extra stock.

If there’s a way to hang items above your table you can use a hanging fruit basket, which gives you height and layers of baskets to display product in.

It could also work as a table alternative for a vendor selling items related to laundry/ironing. A clothing vendor could display stacks of folded t-shirts on top of the board. Or a vendor selling cleaning supplies could use it to display their products.

There are many ways you can use pegboard in your display if you’re willing to get crafty. It can be placed in frames to give you a surface to hook items to. You can create a larger structure that sits on top of your table or even a freestanding structure that replaces your table.

If your brand, theme, or product line is related to food or dining, you could create an entire place setting at your table. Instead of food on the plates, in the bowls, or inside serving dishes, you could display your hottest or yummiest new products.

I’ve seen shutters used a couple of ways. A solid piece of wood can be attached to the back and the unit positioned so the shutters are angling up. Then items such as art, cards, etc. can be slotted in, and each shutter acts as a pocket. Items can also be hooked onto each shutter to add hanging space to your display.

Vintage suitcases can be left open and stock displayed inside. The back of the lid can also be used to pin signage or products to. You could also keep suitcases closed and stack them on your table to create a platform and add height to your display.

Trays can be used on your table to add separation. You could also create a vignette within one. Imagine a stack of books sitting in a circular tray. A candle sits on top of the books, a boxed candle in front and a vase with a bouquet of flowers sits next to the books. Now the shopper can imagine how beautiful the vendor’s candles will look in their home and know exactly how to display them.

This could also be done with bathroom items to display bath & body products. An apothecary jar with cotton balls, a vintage mirror, and the bubble bath, soap, and bath bombs from a new product line.

A smaller vanity table could work in place of a table. You can use the tabletop for display space, as well as the drawers if one or two are opened. Or you could simply store extra stock in the drawers.

If you have a way to hang window frames or screens within your space, you can then hang items from the frames or hook them to the screen. Ornaments could be hung using fishing line and then tied to the top of a window frame.

Smaller wooden ladders can be placed on top of a table. Each step creates a small display shelf. Bigger wooden ladders could be used in place of a table. If you have a wall to lean it against, a blanket ladder could also be handy for hanging items.

If you have the tools, you can cut logs so they have flat surfaces on the top and bottom. You can carve a groove into a log to stand up signage or artwork, or simply use the flat surface of a log as display space.

These are the techniques the big dogs use (meaning retailers that make a lot of money). They don’t always have enough salespeople to help every shopper, so their displays must do the selling for them.

and blocks come in smaller sizes. They allow you to vary the heights throughout your displays. They are an affordable and valuable item in any visual merchandising toolkit.

can be used to feature a special painting in your booth. Make sure the easel you choose is sturdy, so it will safely and reliably support the art on display.

or dress forms are a great way to display clothing. A mannequin dressed in an interesting outfit and placed in an outside corner of your booth is an excellent tool to attract shoppers.

If your product is environmentally friendly, you could possibly make use of recycled materials for your booth. Or perhaps if your creation is basic and contemporary, bring in your display clear and clean, and think about dropping a messed up table linen for a substitute table covering. If you can, bring your branding to your product packaging as well, to ensure that whenever a customer purchases from you these people will certainly be bringing it home in one of your paper bags, accompanied by one of your business cards.

This article contains craft fair / craft stall display advice from Folksy. At the foot of this post is a list of links to other helpful websites for you to browse to ensure your handmade items are shown off in the best way possible at your next craft market.

WOW!…That’s the sort of reaction most of us would like to hear as someone spots our craft stall. If you have spent time and effort creating beautiful handmade items for sale, allow enough time to plan your display and do justice to your hard work. A display should complement and highlight your work. In this post we have compiled some of the most important factors to consider.

A craft fair stall can be first time a buyer sees your work, so it’s your chance to make a good impression. A coherent stall with strong branding is more likely to catch their eye – and make them remember you when you leave. Your stall should reflect who you are and what you make. So if your work has a vintage vibe, for example, reflect that throughout your display, from the tablecloth right down to small details like the lettering you use for your price labels, and how many products you choose to display. If your brand is eco-friendly, you could use recycled materials for your display. Or if your work is simple and modern, make your display crisp and uncluttered, and consider ditching a crumpled tablecloth for an alternative table covering. If you can, carry your branding through to your packaging too, so that when a customer buys something of yours they will be taking it home in one of your paper bags, accompanied by one of your business cards.

Theme your display:Picking a theme can help to focus your ideas and simplify your display. Think about who your target customer is, and work out a theme that will appeal to them and ties in with your brand. So, if your items are expensive, they will probably suit a more sophisticated display. If you make contemporary jewellery, maybe you could try displaying it on wooden blocks rather than on plastic display stands? If you’re selling items for children, make your display young and vibrant – you could use children’s books and a couple of vintage toys as props? But bear in mind that the theme should complement your items, not outshine them. Try to make your stand look as appealing and approachable as possible, so customers don’t feel too intimated to interact with you or your items. We’ve created a Craft Fair Display Pinterest board packed with different ideas to inspire you.

Build up your stand:You want people’s eyes to roam all around the space you have, not just skim across and move on to the next stall. So instead of lying your items flat, use furniture, props, boxes and shelving to create height and bring everything up to eye level. Adding height adds interest and gives you more space for your stock. It also means your stand and your products can be spotted from across the other side of the fair (and over people’s heads if your stall is busy!), which will help draw people across to your stand. Displaying things at various levels allows visitors of all sizes to view your items without stooping or standing on tiptoes! If you have a traditional market-stall set up, you could also hang products from the frame, or even erect shelves, sides and backboards which can be attached to the frame.

Pick the right props:Props aren’t there just to look pretty – they can also help you catch the eye of your target customer. Pick objects that fit your theme and that will attract your perfect customer. So, if you make ceramics, displaying one of your bowls filled with lemons, fresh coffee beans or peppercorns could help you attract someone who loves beautiful kitchenware and is a keen cook, and would be much more appropriate for your target customer than filling it with cheap sweets. Not only that, but picking the right props can also show potential buyers how they can use your products, and help that sale. For example, placing an old mobile phone into one of your phone cases will help customers instantly identify the function.

Bring a banner:You want people to remember your stall, but also your company name. So it’s important to have a banner or sign on your display. Also, a customer might be coming especially to visit your stand, and a banner makes you so much easier to spot. You needn’t go overboard though because a large banner can be expensive – or time consuming if you are making it yourself. Think about your branding and your display, and keep your signage in line with that. Incorporate your shop logo or font, if you have one, to unify your brand.

Rather than having a huge professionally printed banner, which can look a bit corporate, why not show off your talent as a maker by crafting your own signage? It doesn’t have to be complicated – take advantage of your skills, so if you’re a printmaker, you could print a sign and hang it or frame it alongside your work. If you make textiles, you could sew or embroider a banner or spell out your shop name across some bunting. Or use old school chalkboards (or make your own using blackboard paint and plywood) as an simple alternative. Have a flick through our Craft Fair Display Pinterest board for more signage ideas.

Space:Use all your available space and “think outside the table”, so you can maximise the number of people that can be at your stall at the same time. Is it possible to add a stand to the side or in front of the table? (You’ll probably need to ask the organiser about this when you book the show, as sometimes there are extra charges for bringing a clothes rail or print rack). It may also be possible to remove the actual table and reconfigure your space so people can walk around your stands and racks. Ask in advance about the position of your stall too – if you are against a wall you can use it to hang your banner or display more goods (check with the organiser which fixings you can use first though).

Clearly label items and display a price list if possible (if you have masses of different types of items, a huge list will be far too difficult to read, so pricing each product individually is probably a better option). Customers may not want to ask how much an item costs in case they can’t afford it, which means that unless they can see the prices easily you might miss out on a sale. Take time and effort to match the style of your labels with your display and the type of goods you are selling. Beautiful labels will add to your overall presentation; shabby labels will detract from it. And make sure your prices and labels are legible! If you have terrible handwriting, print out your labels instead, or use a stamp to print them.

Think of your market stall as your shop window. If you have something incredibly eye-catching and aspirational on display, it can draw people to your stall. Even if it’s expensive and doesn’t sell, that one very beautiful thing can lead customers to buy your other, more affordable, products, just so they can leave with a little bit of something you made.

LightingA well-lit display will really help to show off your items, so ask about power points in advance. Think about the time of year, the event location and the finishing time too. If it’s a Christmas market, it will get dark early, so you’ll need more lighting than you would for a summer show, for example. Battery powered lights are a great option and available in all sorts of shapes, from tea lights that give off an atmospheric glow to spots and fairy lights you can string across your stand. The key thing to remember is that the light should illuminate your work, or highlight your best pieces, not blind customers!

Although it sounds strange, it’s not always clear to visitors that you are the maker, and that what you are selling is the fruit of your labour, not something you have just bought in. Depending on the event, some people will have no idea that you actually made that bead / printed that fabric /wove that scarf / drew that illustration. Try to think of a way to show them that instantly – it could be as simple as a small sign saying “all work made by me”, or you could display some of your tools, or even set up a mini demonstration. Be willing to talk to people about your work too – knowing how something is made, and having spoken to the person who made it, can be a huge selling point for buyers.

Do a mock-up at home firstEliminate the stress of setting up on the day (especially if you’re tired from night-before making!) by planning your stall in advance. Ask the organiser for the table dimensions, and set up a space at home where you can practise your display. Experiment with what goes where, and look at it from the front as a buyer would, and then also from behind to make sure you have space for your market essentials (cashbox, paper bags, sales book, card machine etc). It’s also worth considering where you will stand – will you be behind your stall, or in front or by the side? If you’re standing behind it, have you left plenty of open space so you can talk to your customers without being blocked in by products? When you’re happy with the layout, do a little sketch or take a photo on your phone, which you can refer to while you’re setting up.

“I always have a practice, almost like a stage rehearsal, even if it’s the night before on my kitchen table. I like to see what fabrics/colours look nice together. I always put my best sellers near the front, work out what is going where. I like to use pretty storage to display my items, like cake stands, pretty baskets, nice holders for all my fabric hearts. I think it makes such a difference if things are displayed nicely and up to date/on trend.”Mary – Polkadots and Posies

The Big List of Craft Show TipsWe’ve scoured the web to find more information as much information as we can on craft fair displays. The links are in no particular order, just click!