motorcycle tft display brands

Every year, motorcycle manufacturers make various improvements to their lineup, everything from little internal details, to new paint, to full-on redesigns. Over the years we’ve watched these machines get better, faster, and safer. In the 2020 model year, though, the majority of motorcycle manufacturers seem to be hopping on the TFT wagon. What does that mean for us, the riders?

We are all familiar with the Thin Film Transistor, or TFT screen, on our smartphones, hand-held video game displays, computer monitors, and car “infotainment” systems. The technology has advanced rapidly in the last few years, and motorcycle manufacturers have suddenly determined that they are ready for the harsh environment a motorcycle display needs to endure. During an attentive walk around of the International Motorcycle Show in New York City this past weekend, we noticed that new bikeswithoutTFT screens are becoming the rare exception.

Some manufacturers began outfitting their newest bikes with TFT screens a couple of years ago, but the 2020 model year has seen a sudden industry-wide shift. Major manufacturers like BMW, Kawasaki, Honda, and Yamaha, and even smaller companies like Energica, outfit their bikes with a TFT.

All of us who have been riding for many years are used to analog dials and gauges. Some of us are concerned about the longevity of the TFT, and in my opinion, those concerns are valid. Certainly, we’ve all seen our smartphone screens give up the ghost after only a few years of use. Some of us have an affinity for older motorcycles and have repaired or restored those old analog speedometers and gauges. We know that they often work flawlessly for decades. When they need repair, it’s a question of fixing or replacing internal mechanical parts. Not so with the futuristic TFT screens.

Those of us who are not hopeless luddites tend to sing the praises of a screen that can and does change to show machine and engine speed, a navigation display, the state of the motorcycle’s electronic suspension, tire pressure, the traction control setting, and a whole host of other information. The versatility of a TFT over traditional analog gauges is unquestionable: we might soon be able to program them ourselves with our preferred screen settings, just like our smartphones.

From a manufacturing point of view, TFTs simplify the process. The same TFT can be used on every motorcycle in a manufacturer’s lineup, with only a change of software to make the screen bike-specific. Does that mean a TFT will eventually be extremely inexpensive and easy to replace, should it ever go bad? Right now they’re too new to know for sure, but manufacturers are installing them everywhere, so we will all find out soon enough!

Motorcyclists expect their bike’s instrument panel to deliver all the necessary information in the clearest way possible. From analog speedos and tachometers to full-color TFT displays, users should be able to access the appropriate information without being distracted from the task at hand. However, riders of different disciplines value different metrics, and Continental’s MultiViu Sports display puts the user’s preferences at the forefront.

“Selecting a motorcycle is a lifestyle decision,” admits Continental’s product manager Patric Zimmermann. “The driver of a low rider motorbike is different in many ways from a motocross biker. However, both care a lot about how information is displayed to them. Both need a display that is as good as a smartphone and shows content in accordance with their particular preferences.”

Continental technicians have also future-proofed the display with Bluetooth smartphone connectivity. Suppliers can also customize the platform with external services such as weather information or music streaming capabilities. The brand is currently developing a MultiViu unit with a touchscreen feature for an even more user-friendly experience.

As of now, the KTM 1290 Super Adventure S and 1290 Super Duke R tout Continental’s MultiViu Sports 7-inch TFT display. With the level of customization and premium performance, we wouldn’t be surprised to see more models adopt the dash in the near future.

Gauge cluster design is a dying art. Speedometers and tachometers used to sit at the front of motorcycles like single-handed mechanical watches, projecting only the most pertinent information to the rider: vehicle speed, engine speed and the odometer. Then, like most analog things, digital became the preference and, for the most part, still is the preferred way to display even more information to riders like time, temperature, ride modes, traction control and any other minute pieces data the manufacturer deems necessary.

No one is saying having access to all that data is unnecessary or overbearing — quite the opposite. The more you can know about what’s going on with your bike the better, but, on a modern bike, all that information is more than an analog gauge can handle. So digital displays are a necessary evil, but their principal downside is they lack style, character and they all seem to look the same. However, it seems like the motorcycle industry is at a crossroads and the opportunity for unique, yet modern design is on its way back.

Thin-film-transistor liquid-crystal — or full-color TFT displays — are gaining popularity in the motorcycle industry. TFT is merely a more refined version of the well-known liquid crystal display (LCD), whose potential is already on display in the Lexus LFAand Audi’s Virtual Cockpit. And now, motorcycle manufacturers like Ducati are bringing that technology to the two-wheeled universe to exploit the benefits of a TFT display even further.

Ducati Monster Line Product Manager Stephano Trabusi explained, “TFT is more visible during the day, even in direct sunlight, the resolution is much higher than normal LCD so that you can have much more information on a display.” Given that the cockpit of a motorcycle doesn’t have the benefit of shade from a roof, more common digital and LCDs fall victim to severe glare. The Bosch system Ducati runs even goes one step further with a night mode that can tell if it’s night time, if you’re in a tunnel or a low light environment and flips the display background to black and the font white, so it’s easier to read.

Night vision is just the tip of the TFT iceberg, though. The complex levels of traction control and ride modes that come along with the Bosch system mean the screen has to be able to cycle through numerous menus and pages and display the traction control, engine modes and ABS settings once programmed. “Given that the bikes are so much more complex nowadays, they have more and more functions and more electronics; we need that higher resolution to display all that information.” And not only that but Trabusi justifies Ducati’s use of the display in the most modern way possible, “you always see the display when you’re riding, and it has to have a premium feel for a premium ride. Today, we are so used to our smartphones with color displays — it has become just so familiar. And to have this level of resolution and color on our bikes — it was common sense.”

Therein lies the problem with the Bosch system. Because it’s from a third party electronics and software company, and because it’s so close to a complete plug-and-play package, a handful of other manufacturers — BMW, KTM, Aprilia — use similar if not identical systems. So we wind up with cookie cutter displays no better than the uninspired digital systems they replaced. But thumbing through, pages, levels, toggling ride modes and taking calls via Bluetooth, it’s undoubtedly intuitive, but there’s an overwhelming sense that no one is exploiting the display for all it can do. It’s the same as getting an iPhone X and only using it for dim-lit selfies and tri-color wallpaper.

There’s no reason Ducati couldn’t create its own version of Audi’s Virtual Cockpit — between the maps, different gauge cluster layouts and creative displays, it would be like nothing else on two wheels. The creative potential is there, but until someone unlocks it, we’re stuck in this dull purgatory of right angles and primary colors.

The very first gasoline internal combustion motorcycle was the Daimler Reitwagen, built in 1885. Robert Bosch created his namesake company a year later, in 1886. Coincidence? Probably, but it makes a nice segue into the advancements that Robert Bosch GmbH, better known simply as Bosch, has made in the motorcycle industry. As the company points out, “As a leading supplier of motorcycle safety systems, Bosch has sought for years to make motorcycles first and foremost safer, but also comfortable – without diminishing riding enjoyment.” As part of this commitment, the company just released their new line of five-inch TFT displays for motorcycles – the TFT Cluster 5” and the Connectivity Cluster 5”.

These displays were designed to be used by motorcycle manufacturers as original equipment dashboards, and as such, are completely customizable. With a compact footprint, the displays can be installed in a very confined space, something the engineers at Suzuki no doubt appreciated when the TFT Cluster 5” was selected for use in the 2023 V-STROM 1050 and V-STROM 1050DE.

The Connectivity Cluster 5” differs from the TFT Cluster 5”, in that, as you might have guessed, it has connectivity capabilities. Previously, adding GPS navigation to a motorcycle not already equipped required a separate aftermarket unit or smartphone mounted to the motorcycle in conjunction with the stock dashboard display. The Connectivity Cluster 5” allows the rider to wirelessly connect their smartphone to the dashboard, bringing smartphone functionality to the display, such as GPS, music, and messaging. At the same time, important information regarding the motorcycle operation, such as warnings or speedometer readout, is retained.

Bosch claims that the compact size and customizable nature of their new displays makes them suitable not only for conventional motorcycles, but also electric motorcycles, e-scooters, and ATVs. Expect to see Bosch’s new displays as original equipment on more motorcycles, as riders demand increased functionality, legibility, and connectivity from their bikes’ instrument clusters.

It goes without saying that TFT screens are becoming a more common feature on motorcycles these days. Even entry-level beginner-focused two-wheelers are starting to feature this fancy tech—heck, even some e-bikes come equipped with full-color TFT screens. That said, what exactly is a TFT display, and is it even any better than an analog instrument cluster? On top of that, why do more and more manufacturers seem to be slapping a TFT screen on all their models?

Well, for starters, a TFT, or Thin-Film-Transistor Liquid Crystal Display, is similar to what you find on your smartphone. Although not necessarily as fancy and capable of displaying millions of colors as your brand new iPhone, the TFT screens on most premium motorcycles are touted as full-color, and feature graphics and animations that really elevate the riding experience. As such, it’s no surprise that more and more manufacturers are outfitting their bikes with this tech. Indeed, three years ago, the notion of having a bike with a full-color display was exciting. These days, however, it’s pretty much a standard feature.

I’m sure you remember the days when an SD card with a 512MB memory would set you back thousands of pesos. Nowadays, you can pick up a 256GB microSD card for the same amount of money, and from a reputable brand. The same is true with TFT screens, and quite frankly, all facets of technology. That being said, it could be argued that fitting a motorcycle with a TFT display is in fact cheaper and more cost effective than opting for an analog instrument cluster, especially if you’re a manufacturer with economies of scale at your disposal.

Indeed, well-crafted analog displays like that on the Triumph Thruxton could very well soon be a thing of the past, or something reserved for enthusiasts and collectors. Like a beautifully crafted watch, a high-quality analogue gauge cluster is truly something to behold, and something purists and classic aficionados hold near and dear to their hearts. As such, it could be argued that the mechanical instrument cluster could soon be considered a premium feature among high-end classic-style motorcycles.

At the end of the day, TFT displays have their benefits, and it can be argued that these benefits are strong enough to send analog gauge clusters the way of the dinosaurs. For starters, they’re adjustable, and easily configurable. They’re also a lot more visible with auto-contrast technology allowing them to adjust automatically to ambient light. Furthermore, they simply allow manufacturers to stuff in more data, keeping the rider informed about their bike. A TFT screen is pretty much like a tablet for your bike, allowing you to keep tabs on all the information it has to offer you.

Asia has long dominated the display module TFT LCD manufacturers’ scene. After all, most major display module manufacturers can be found in countries like China, South Korea, Japan, and India.

However, the United States doesn’t fall short of its display module manufacturers. Most American module companies may not be as well-known as their Asian counterparts, but they still produce high-quality display products for both consumers and industrial clients.

In this post, we’ll list down 7 best display module TFT LCD manufacturers in the USA. We’ll see why these companies deserve recognition as top players in the American display module industry.

STONE Technologies is a leading display module TFT LCD manufacturer in the world. The company is based in Beijing, China, and has been in operations since 2010. STONE quickly grew to become one of the most trusted display module manufacturers in 14 years.

Now, let’s move on to the list of the best display module manufacturers in the USA. These companies are your best picks if you need to find a display module TFT LCD manufacturer based in the United States:

Planar Systems is a digital display company headquartered in Hillsboro, Oregon. It specializes in providing digital display solutions such as LCD video walls and large format LCD displays.

Planar’s manufacturing facilities are located in Finland, France, and North America. Specifically, large-format displays are manufactured and assembled in Albi, France.

Another thing that makes Planar successful is its relentless focus on its customers. The company listens to what each customer requires so that they can come up with effective display solutions to address these needs.

What makes Microtips a great display module TFT LCD manufacturer in the USA lies in its close ties with all its customers. It does so by establishing a good rapport with its clients starting from the initial product discussions. Microtips manages to keep this exceptional rapport throughout the entire client relationship by:

Displaytech is an American display module TFT LCD manufacturer headquartered in Carlsbad, California. It was founded in 1989 and is part of several companies under the Seacomp group. The company specializes in manufacturing small to medium-sized LCD modules for various devices across all possible industries.

The company also manufactures embedded TFT devices, interface boards, and LCD development boards. Also, Displaytech offers design services for embedded products, display-based PCB assemblies, and turnkey products.

Displaytech makes it easy for clients to create their own customized LCD modules. There is a feature called Design Your Custom LCD Panel found on their site. Clients simply need to input their specifications such as their desired dimensions, LCD configuration, attributes, connector type, operating and storage temperature, and other pertinent information. Clients can then submit this form to Displaytech to get feedback, suggestions, and quotes.

Clients are assured of high-quality products from Displaytech. This is because of the numerous ISO certifications that the company holds for medical devices, automotive, and quality management. Displaytech also holds RoHS and REACH certifications.

A vast product range, good customization options, and responsive customer service – all these factors make Displaytech among the leading LCD manufacturers in the USA.

Products that Phoenix Display offers include standard, semi-custom, and fully-customized LCD modules. Specifically, these products comprise Phoenix Display’s offerings:

Phoenix Display also integrates the display design to all existing peripheral components, thereby lowering manufacturing costs, improving overall system reliability, and removes unnecessary interconnects.

Clients flock to Phoenix Display because of their decades-long experience in the display manufacturing field. The company also combines its technical expertise with its competitive manufacturing capabilities to produce the best possible LCD products for its clients.

True Vision Displays is an American display module TFT LCD manufacturing company located at Cerritos, California. It specializes in LCD display solutions for special applications in modern industries. Most of their clients come from highly-demanding fields such as aerospace, defense, medical, and financial industries.

The company produces several types of TFT LCD products. Most of them are industrial-grade and comes in various resolution types such as VGA, QVGA, XGA, and SXGA. Clients may also select product enclosures for these modules.

Slow but steady growth has always been True Vision Display’s business strategy. And the company continues to be known globally through its excellent quality display products, robust research and development team, top-of-the-line manufacturing facilities, and straightforward client communication.

All of their display modules can be customized to fit any kind of specifications their clients may require. Display modules also pass through a series of reliability tests before leaving the manufacturing line. As such, LXD’s products can withstand extreme outdoor environments and operates on a wide range of temperature conditions.

Cystalfontz America is a leading supplier and manufacturer of HMI display solutions. The company is located in Spokane Valley, Washington. It has been in the display solutions business since 1998.

Crystalfontz takes pride in its ISO 9001 certification, meaning the company has effective quality control measures in place for all of its products. After all, providing high-quality products to all customers remains the company’s topmost priority. Hence, many clients from small hobbyists to large top-tier American companies partner with Crystalfontz for their display solution needs.

We’ve listed the top 7 display module TFT LCD manufacturers in the USA. All these companies may not be as well-known as other Asian manufacturers are, but they are equally competent and can deliver high-quality display products according to the client’s specifications. Contact any of them if you need a US-based manufacturer to service your display solutions needs.

We also briefly touched on STONE Technologies, another excellent LCD module manufacturer based in China. Consider partnering with STONE if you want top-of-the-line smart LCD products and you’re not necessarily looking for a US-based manufacturer. STONE will surely provide the right display solution for your needs anywhere you are on the globe.