elevator advertising

Although many companies choose to reuse ad content that they’ve already created for their elevator ads, elevators are great for unique and clever advertising. Effective elevator ads incorporate the elevator itself into the design, making for a humorous and lighthearted ad moment. For workers in an office building, the levity of a creative elevator ads will be much appreciated.

Clever advertising is a great way to endear your brand to consumers, which is why funny commercials are so popular. Designing creative elevator ads will help ensure that your content stands out and is memorable.

If you decide to go with digital signage, you’ll have to determine how long you want your ad to run for. Keep in mind that people riding in elevators are essentially a captive audience, and if you ad starts playing they will have no choice but to see and hear it. However, they usually are only riding the elevator for a minute or less, so your ad needs to be brief and to the point. Typical digital ads will run for 15 to 30 seconds.

Elevators are an essential component of modern life, and many people ride an elevator to go to and from their office, or to and from their apartment. This ubiquity makes elevators excellent advertising spaces, because the repeated exposure will lead to greater recall and a more positive association with your brand. The more often someone sees your adverts the more likely they are to buy your product, making elevator ads a smart choice for any advertising agency.

We’ve all experienced the inescapable social awkwardness that comes from an elevator ride with a distant acquaintance. Although you don’t know each other well, you know each other well enough that standing in silence isn’t an option. You try to make small talk, but the elevator ride seems interminable. A clever and humorous ad gives elevator riders something to talk about, and provides a focal point to diffuse any tension.

Many digital screens placed inside or outside elevators display useful information, like current weather reports, sports scores and news headlines. Running your ad on a digital screen that displays this information makes it even more likely that people will see your ad.

Elevator advertising is probably the most effective advertising available in terms of consumer awareness, simply because occupants of elevators are a captive audience surrounded by few distractions. The key to successfully operating an advertising service that specializes in marketing elevator advertising spaces is to secure the busiest elevators in the community for the service. Ideally, you should concentrate on securing elevators in commercial buildings such as malls, office towers and hospitals. The higher the elevator foot traffic the easier it will be to secure advertisers to purchase the advertising spaces. Furthermore, to secure the best elevator locations for the business, consider a revenue split arrangement with the owner of the building or property manager of the building and develop interesting ways to display the advertisements.

Elevators have become a unique part of North American work and apartment culture since the Otis Elevator Company began manufacturing passenger elevators for use in American buildings in 1857. Fast forward today, we think you’d be surprised at how thoroughly they influence our society. Here’s just quick overview of the scale of the impact they have on our day-to-day lives:

Even though elevators have become an essential tool in our cities, the practice of advertising in elevators is a relatively new one and elevator screens are even newer.  In this article, we’ll introduce you to some of the unique social circumstances that make elevator advertising a compelling medium in 2020 and beyond.

We’ve all been there. The uncomfortable eye contact, the little dance of who presses the button, the awkward conversation with people you only vaguely know.  Elevators can be uncomfortable social places, so having a central point of focus is seen as a welcome option for many riders.“When gentlemen were still expected to take off their hats in a woman’s presence, people couldn’t figure out whether an elevator counted as a room, and thus whether hats were expected to be doffed. Now, we just worry about avoiding eye contact. -Fast Company”

Combined with the fact that elevator screens like ours include helpful information such as weather, sports updates, breaking news, and building notices, screens have become a habitual source of information for most riders.

Those who work in consumer product marketing know the importance of a well-placed message to motivate immediate behaviour. From putting up billboards for a free coffee a block away from the store, to rush hour radio ads, connecting with customers on their way to work has always been an important practice in marketing.  Elevator advertising gives brands the opportunity to connect with potential customers right outside their door. It’s the closest thing you can get to advertising in their home, while still being in the physical world.

The average elevator rider takes 4 trips in an elevator daily. Think about what messages you’d like your audience to see when they first leave their homes.

If you live in an apartment tower, you’re almost always going to be taking the elevator to return home. This is the final mode of transportation before you arrive home, and this final journey is characterized by a unique mental state:Riders are starting to relax,

Marketing channels that align with consumer habits are extremely valuable because they can guarantee repeat engagement. Elevator screens quickly become a useful part of many resident’s lives because they display:Building notices from the property managers

Advertising alignment with useful and desirable content is key to ensuring a positive brand experience and a good overall experience for the resident.

118 seconds is the length of the average elevator ride in New York City. While other cities will vary in their average ride time, elevators create the conditions for a long attention time for advertising exposure.

Elevator screens in Canada got their start in the 90s, but only in a very small segment of commercial buildings in Toronto. Today, Vertical City’s screen network has grown to cover residential buildings and commercial buildings in cities across Canada. The introduction to screens in residential buildings is a very recent occurrence, which means that most residents haven’t become accustomed to them.  This new medium is your chance to connect with Canada"s urban population in a new medium.

Our world is so saturated with logos, ads, and brands that it is really difficult to show anything new, especially in advertising. People are becoming more and more indifferent to marketing campaigns. So, marketers are left with two choices: push the boundaries with even stronger messages on their billboard adverts (and probably get banned) or come up with some new ground-breaking ideas. A good way to start with a guerilla marketing campaign is by finding original places to advertise – like… an elevator.

An elevator? Yes, according to statistics, the average number of riders in a high-rise building is 500 people per day [1]. Ambient advertising such as this cannot be turned off like tv ads and they’re often viewed more than once a day by some people. Some experts even say that elevator advertising reduces vandalism in elevators by giving riders something to enjoy between floors.

Well, we can definitely enjoy these funny adverts too. Let’s put the theory aside and jump straight into these20 creative elevator ad examples. From the clever advertising for gyms and weight loss to awareness campaigns for social issues, it seems the elevator is an excellent canvas for whatever message you’re putting out. Let the inspiration be with you, panda friends!

We"ve seen a similar kind of juxtaposition done with Michelangelo"s The Creation of Adam mural on the celing of the Sistine Chapel, but this site-specific ad by Dr. Kim"s plastic surgery office takes it to another level. The interactive advertisement becomes hilarious every time a visitor pushes the elevator button, as the tagline suggests: "Be Born Again." I guess all you need to do is head to the third floor...

Located in the elevators of some of the nations premier office towers these digital screens offer advertisers a unique opportunity to reach an audience of educated, affluent, business leaders in an uncluttered environment.

As with other digital networks, elevator advertising can be highly targeted to both audience demographics, and even time of day. According to the Nielsen 2013 "Office Pulse" report 88% of viewers will shop during their workday.

Elevator advertising is emerging as a hot new trend in advertising. Adverting in elevators is not as crazy as it sounds. Increasing number of companies is making use of elevator advertising to do marketing to a targeted audience.

One of the most attractive aspects of elevator advertising is the sheer numbers of persons it reaches. The average number of elevator passengers in a high rise building is around 500 persons a day. Over the whole month, the number touches 90,000. Such numbers of audience viewing your ad is not a factor that can be ignored by marketers.

How does it work?:In simple terms, elevators in high traffic buildings are fitted with screens that display high-resolution ads paid by sponsors. The advantages of elevator ads are quite obvious. In contrast to newspaper, TV or web ads, elevator ads cannot be turned off or discarded. In fact, elevator ads guarantee a captive audience. If the ads are placed in busy buildings, they will be seen by hundreds of elevator users every day.

There are benefits to other stakeholders as well. For instance, majority of property owners are ready to welcome ads to their elevators since they reduce vandalism by providing constructive activity for those travelling by them. They are an alternative source of income for the property owners of high rises. Users of elevators also appreciate the free entertainment value of ads, as they climb up or down buildings using elevators.

Typically, elevator advertising is bought via third party providers, who have former connections with high rise buildings. The provider of advertising will work with you to create high resolution ads and choose placements, which have maximum visibility to target demographic. Contracts are usually for 12, 6 or 3 months.

Formats:The format of elevator ads is similar to print ads of high quality. The crucial criterion is the size of the ad which ranges from business card sizes to 5 to 7-inch ads or bigger. In case you need assistance, you can rely on advertising agencies to design the ads. You can even get a business card size ad to be adapted to big screen format.

Types:Elevator ads are available in numerous options. Here are some of the popular choices:Display frames: They are most common, lightweight and lockable aluminium frames, which are designed to hold ads of different sizes and shapes.

Digital display:Elevator ads are increasingly featuring LCD displays. A single digit display can operate a loop made of high-resolution ads from multiple advertisers. One can change the ads frequently when the client makes such requests such as for new offers and promotions.

Elevator wraps:Wraps are made of a unique adhesive material which can be affixed to any surface on the outside and inside of the elevator. It is possible for advertisers to manifest high levels of creativity with wraps. Examples include humorous and displays which leave a huge impact on those viewing the ads.

The effectiveness of elevator advertising depends on the targeted placement of such ads in locations where it will attract most consumers. If a choice is between cost and location of an ad, the location must reign supreme even if it costs more.

advertising business in digital signage network deployment in elevators, lobbies, medical centers, coffee and beauty shops. Comes with 4G, video analytics and ad campaign scheduler. Runs any type of visual content: MP4, MP3, JPG, PNG,Become our partner

Join our in elevators and indoor advertising business ecosystem and enjoy connecting your ad network with third party channels DSPs for monetizing your ad network in Elevators or Indoor spaces

Elevators are used by millions of people everyday, so it’s no wonder that it’s important to really utilize elevator ads in a clever way. These days, people tend to ignore advertisements, therefore advertisers need to come up with new ways to catch people’s attention. Standing and waiting for the elevator to arrive is the perfect time to try and grab the consumer’s eye and plant the seed of advertising into their brains.

The Shams Taekwando School “elevator kick” ad in Bahrain proved to be very effective as they received 15% more phone calls after releasing it and even had an expansion.

“Through science and nature, we ignite wonder and empower dreams.” This is the mission of Science World. Now this elevator ad is one we would love to try out! Clever advertising, too.

When users become more and more ad blind, and old ways of advertising fail  – advertisers have to use something called imagination to come up with new ways and places for advertising. A good example could be elevator advertising.

Elevator? Yes, according to statistics the average number of riders in a high-rise building is 500 people per day[1].  Besides automatically being unusual and eye-catching, these ads cannot be turned off like TV ads, and by some people are viewed more than once a day.

Digital Elevator is an SEO, content marketing and web design agency in West Palm Beach specializing in national & local SEO, Startup SaaS, and medical SEO.

Elevator Cab Renovations has over 20 years of experience designing, manufacturing, and installing elevator cab interiors. We now manufacture and sell the A-Look

Klaar om je marketing naar een hoger niveau te tillen? Elevator helpt met de beste productgroeistrategie, datagestuurd inzicht en prestatie-optimalisaties

Every 3 days, the elevators on Earth carry as many people as there are people on Earth, which is more than 2.5 billion people every day! In which, a survey in Vietnam showed that up to 50% of elevator users have a habit of paying attention to advertisements at elevators, 43% often pay attention (2 times going at least once). and 6% only looked at it once.

Those numbers show that the elevator is a potential advertising and communication environment with high reach and regular frequency. In addition, studies on advertising effectiveness across all types also show outstanding results for elevator advertising.

When Kantar conducted a comprehensive study of consumers’ media exposure habits and attitudes, the results showed that building elevator advertising excels in performance across metrics compared to advertising. other types of advertising.

In “China Urban Residents’ Advertising Attention Study 2021”, this unit has selected typical selections that guide the advertising industry around the world. The study was carried out with seven typical media advertising types including: TV, Internet, building elevators, means of transportation, cinema, traditional advertising and traditional outdoor advertising. Accordingly, the 2021 Media Trends & Predictions Report (2021 Media Trends & Predictions Report) has shown the indicators that make building elevator advertising a “remarkable” competitor to other types of advertising.

The daily reach of an ad is understood as the ratio of viewers reaching the ad on that media channel to the total number of viewers. According to the survey results, Internet advertising (95%), building elevator advertising (79%) and TV advertising (51%) are among the top three types of advertising.

Similar to the developed cities in the world, the urban density in Vietnam and the dense system of buildings, the number of people using the building every day is relatively stable. Preliminary statistics up to 2019 there are about 3,000 apartment buildings nationwide, not to mention office and commercial buildings. This is a potential “fertile” market for the advertising industry to reach viewers.

Creativity in the advertising industry is linear, advertising agencies always need to find new ideas to make an impression and effect on the recipient. However, we can’t deny the fact that familiar advertising types gradually have familiar formulas and motifs that challenge human creativity.

The use of elevator advertising – a new type can be considered as a solution to create new materials for the advertising industry. Even in recent years, there are many elevator advertising projects that have made an impression and achieved high results at marketing and advertising competitions.

Typically, we can remember the Chip Shop Award (through TheDrum) which honored the advertising concept of “Man of Steel” as an “Ad of the Week”. The Chip Shop Awards are geared towards ideas and recognize creativity through innovative international awards and they can be for anyone regardless of customer factors, products of the company. advertisement. The marketing team of the movie “Man of Steel” came up with a bold idea when the elevator cabin door was designed to look like a man in a suit reaching out to pull off his outerwear, and when The elevator doors open, and the ad on the back wall of the cabin shows the iconic Superman chest with the release date and website address of the Man of Steel.

This idea of ​​taking advantage of the opening and closing motion of the elevator door is also the inspiration for many other ideas that always create interesting surprises for viewers. There are also many other unique ideas about advertising on elevators that make viewers “admiring”.

The research results on the effectiveness of advertising in elevators conducted by Neilsen on the effectiveness and potential of elevator advertising in Vietnam also show positive results and stand out compared to other types.

The above results show that although the length of time users use the elevator is indeed a golden opportunity for brands to capture the interest and lasting impression of these potential customers.

While the elevator industry is also a young industry in Vietnam, elevator advertising is currently at new stages of development. Consumers seem to be so familiar with other forms of advertising that they will sometimes find them “annoying” in the midst of their other work and entertainment needs. On the contrary, in the boring elevator space, many elevators still have limited phone waves, it is clear that elevator advertising will not be a “troublesome” product, but on the contrary, becomes an interesting entertainment product. . Concentration in the waiting time, in the narrow space is also considered to be higher than in other time periods and spaces. And above all, the more often the elevator is used, the greater the ability to retain information in the viewer’s memory!

Taking advantage of the “weaknesses” of the elevator to create products that bring benefits to users is a smart choice of visionaries. Based on the proven effectiveness and abundant potential of elevator advertising, this will surely be the type of advertising leading the marketing trend in the near future.