outdoor advertising digital display screens free sample

At the heart of every great digital signage display is this: content. Make it look good and people will stop to look at it. Make it look bad or outdated, and chances are they won’t be looking at your screen again.

But with the flexibility of scheduling and real-time editing in ScreenCloud, all you’ve got to worry about is what you want to show. So here are 30 good examples of digital signage content to inspire.

The most obvious is social media. If you invest your efforts in social media, why not use this to bring your digital screens to life too? You can also utilize user-generated content.

Showing social media feeds on your digital signs can help pair your online reputation with your offline one, building credibility and helping customers buy into your brand.

Walls.io offers a unique feature to showcase sponsored ads from brands you partner with. This feature is called Sponsored Posts, and they are special posts on your social wall that aren’t filled with regular social content from your sources. Instead, you can upload specific images (or videos or just text) that you want to display there and have it show up on your wall in regular intervals.

Customers are 10 times more likely to observe dynamic digital signage content than static messages, which makes video the perfect content form; it’s also usually screen-ready in 16:9 format. Video to share on digital signage could be your showreel, a new demo video, or a customer caught on screen talking about how great you are. Add to your screen playlist either by direct upload or through an app such as YouTube or Vimeo.

If you need to create a quick notice, perhaps detailing a room change or a meeting time, there are a wealth of apps to make that happen. Like Noticeboard - an app that can be found in the ScreenCloud App Store. It allows you to create a quick and easy display in seconds, and also allows for real-time edits.

Add a news app to your digital signage playlist and you’ll always be up to date with the latest headlines. Your customers will sip their coffee longer, your guests will loiter in your reception hall.

As well as general news you can make your digital signage even more specific. RSS feeds are the gateway to unlocking any content you like, from Buzzfeed to your company blog to specialized news from your niche.

This type of content works well as ‘filler’ content in between video, ads and social media displays to stop your viewers from getting digital-overload.

Food is such a big part of our lives, it’s natural that we’re drawn to images, descriptions and menu boards showing it. Enter the digital menu board digital signage display.

This is one of the most important content displays you’ll create if you work in a restaurant, fast food chain or bar. It also works in an office cafeteria, an event setup or even as a fun noticeboard where you can swap menu items out for things you’re working on or fun descriptions of your team members. If you’re a franchise, this works especially well as you can change the price of an item across all screens and locations from one ScreenCloud login.

Data-driven companies are more likely to succeed – because they can easily see the areas that need attention. But most of the time this business-critical data is siloed and not seen by the teams that can make an immediate impact. Historically this data hasn’t been shown on screens due to security fears, which is why ScreenCloud developed Dashboards.

If you have a product, gaining visibility over feature development, customer number or what the future holds is kind of central to your work. That’s why pulling project management insights from Jira, Trello or your favorite project management tool and sharing them through digital signage in your office helps everyone to stay on the product pulse.

We love Slack at ScreenCloud. Like many startups, it’s how we do about 90% of our communication. So when a room’s really crucial to what we do, like our #praise room, we share it on our digital signage screens. This is made really easy with the Slack app.

Digital signage is a great canvas for all of your sales, small or large. Share real-time sales messages, promote offers and encourage customers to buy when the price is right. These can be easily created in Canvas.

How much time do you think your reception staff spend directing people to the right floor or meeting room? We love using the building directory app to share details of where everything is through our digital signage screens. The best part? If a room changes, you can update the screen easily unlike your static signs. Here are some non-obvious benefits of wayfinding in retail.

As well as advertising your own content, digital signage is a great method for selling advertising space within your building or store. Simple Playlist setup means you can schedule specific advertising slots, upload sponsored content between your own notices, or have dedicated days or areas where only advertising is shown.

If travel is essential to your customers or employees, then sharing a live travel information board is a great use of your digital signage. As you can see here, this provides up to the minute travel details on buses, trains and trams for your local area.

The benefit of digital signage over static signage or printed pamphlets is that it can be updated in real-time and pushed out instantly. This gives you the power to update signs with last-minute offers or promotions on items that are low in stock.

Imagine having a method of internal communication that allowed you to broadcast to your entire company, at the click of a button… That’s exactly what ScreenCloud Broadcast can do for you. This makes it easy to share company broadcasts that go out to all screens simultaneously with news, praise or health and safety announcements. Broadcast can securely live-stream meetings or announcements to screens in your office, and also onto the mobiles or desktop screens of remote or deskless workers, making sure everyone gets the news.

Digital signage can be used in retail to show-off in-store promotions and increase the number of customers who take up offers as soon they’re available. Couple posters with reviews, user-generated social media content and ads to really drive your brand home.

SOLETRADER uses digital signage to share the company’s Instagram feed, promoting more discussion and helping customers to see its shoes out in the world.

Who doesn’t love an inspirational quote? Using digital signage to share motivational quotes works in almost any scenario. In the ScreenCloud office, we even share quotes of things our Founders have said to keep the team inspired and uplifted.

In churches, sermon timetables, sermon quotes and hymns are both ways you could use digital signage to attract and retain more members to your sessions.

Everyone likes to see where they are in a leaderboard, whether that’s in sales or counting reps in the gym. Use your digital screens to show off this leaderboard and add an additional layer to your customer/employee experience. You can create it easily using Google Slides, or for something more automated, check out a tool like Bonusly, as shown below.

In the same way you might use your digital signage to share leaderboards, you could also entice employees or customers in with competitions. Promoting giveaways or asking them to submit something (like an Instagram image) for the chance to win, is a great use of your digital screens. Create a poster using Canvas and add a QR code to link through to a competition landing page.

Screens are great for all of the good stuff we like to put out into the world, but they’re also a good vehicle when you need to make an emergency notice that needs to reach a lot of people. For (planned) fire drills, you can schedule the alert to pop up on your screens, otherwise, have a template at the ready to push live should you need to display it in the moment.

Ever had a bad meeting room experience? Someone waiting awkwardly outside? Knocking before you’re finished to ask ‘how long’? Same. It’s why using small screens, iPads or tablets you have laying around is an awesome use of digital signage. We wrote more about how to set this up here.

If you work in an art gallery or somewhere you want to show off work, then digital signage is a great way to showcase photos, videos or actual designs of something special you’ve been working on.

Of course digital signage can always be used to create a pretty picture, but when it’s seriously useful, that’s when it makes the biggest difference. Digital signage is increasingly being used to facilitate and improve internal communication strategies. From sharing company notices, to key information and reinforcing health and safety training messages, so that they’re always seen.

Digital signage software has given organizations new and creative ways to express their corporate communications strategy to their customers, and marketers are quickly realizing the power of creating digital signage content for an interactive and exciting

Emerging technologies such as human motion tracking, gesture and facial recognition, augmented reality and new display technology have allowed teams to create amazing interactive content, mind blowing effects and wildly successful marketing campaigns.

Starting off our list is the classic British Airways digital sign board. This genius ad for British Airways got attention all over the world for it’s creativity, by connecting to live flight information, British Airways was able to show an ad of

child pointing up to the sky as a plane flew above him. This was clever in itself, but the advert then displayed the flight number and destination of the plane. This is an excellent example of combining digital signage design with the latest technology

Along with a new courtyard and the 11,100 SQ M Sainsbury Gallery, came a state of the art digital signage design that allowed visitors to purchase their own tickets. The digital sign board is made up of eight 55” screens and supports independent

The Highest Goal was an interactive projection displayed 200m off the ground in Tokyo during the World Cup qualifier in Japan. Participants were able to throw a football onto the pitch by downloading an app, and then see it displayed on the screen. There

Microsoft’s flagship street front store in New York features an impressive digital signage video wall that appears as an extension of the buildings facade. The video wall uses optical illusions to create an interactive connection with the world

The Center Bar is located inside the SLS Resort in Las Vegas, after undergoing renovations the SLS opened mid 2018 with a series of new restaurant digital signage displays, including the 4 sided 3-D display hanging from the ceiling above The Center Bar. The display is made using 2.1 million multicolor LEDs placed in a box structure to create a three-dimensional appearance when viewed from just the right angle. Created by display engineering firm

This creative ad for a shampoo company surprised commuters by bringing a seemingly normal subway poster of a model to life. Using ultrasonic sensors the digital billboard was able to sense arriving trains, which would then trigger the start of the digital

An awesome example of a video wall at work can be seen at the UK’s Bristol Airport, the eye catching display has been integrated into terminal walls and is hard to miss at a massive 14m x2.5m. The custom installation by LED company

The curved video wall sitting above the aquarium tank measures in at 700 square meters with 1.7 billion pixels on 820 OLED displays, the 50 meter wide wall stands 2 storeys high and is fully visible from the ground floor at the Dubai Mall (which is also

the world’s most visited mall). The digital signage design was created to promote the aquarium and underwater zoo and their ongoing strategy to provide world-class edutainment using innovative platforms.

In 2017 Coca Cola released the world’s first and largest robotic sign in Times Square, this amazing sign features 1,760 independently moving LED screens, choreographed to the content on display – creating a multi-sensory experience for the

As you can see, digital signage content has endless creative uses. While you may not be creating a huge billboard in Times Square or the world’s biggest video wall, you can still take advantage of all the features that digital signage offers. TelemetryTV’s powerful features allow you to design creative digital signage content and broadcast your message to your audience. To get started with TelemetryTV

The marketing world concurs; that paper is in the past, all is now digital, and digital signage is everywhere. From the landmark Piccadilly Lights, revamped in 2017 with a state-of-the-art 4K LED screen and running cutting-edge digital signage software, to the iconic Times Square digital screens. Digital signage is all around us.

If you are a business owner or a marketing manager, finding a digital signage solution is a must. 70% of U.S. residents aged 12 or older have seen a digital video display in a public venue in the past month. That is a huge audience you need to make sure you are taking advantage of.

That’s why we’ve put together a list of some of the best digital signage software tools around, to help you make the most out of your digital displays. No matter what your requirements are there is a solution for your needs.

With this digital signage solution, you get the ability to create and schedule playlists on a single interface. This allows you to put multiple pieces of content together and set the displays to cycle through a playlist, instead of having to schedule each piece of content.

Screenly also offers you the ability to display 1080p Full HD images, videos, and live web pages. Usefully, the software automatically detects your TV and monitor dimensions to render your signage in the highest resolution available.

You can use Screenly OSE for free, however, if you want key features such as the ability to manage multiple screens from a single account and cloud-based storage, you’ll need a subscription. A yearly subscription to the Business plan costs $17 a month per screen.

This digital signage software is ideal for a variety of purposes, from displaying business metrics on a dashboard to digital menu boards in a restaurant. For QSRs, an effective digital menu board is particularly important as 29.5% of customers find digital menus influential for the purchase of a product.

Marketing themselves as the first company to offer advanced digital signage to everyone for free, DigitalSignage.com is a browser-based solution that allows you to easily create an amazing digital presentation on your PC. You can then share this to an unlimited number of remote screens. This is the major selling point of DigitaSignage.com, as most options require you to pay for their subscription service to unlock additional screen support. For example, you could have a monitor close to your point of sale and an advertising kiosk, such as the LamasaTech Guida kiosk shown below, as another screen closer to the entrance. Both would be able to display your digital signage content.

The Enterprise edition is DigitalSignage.com’s subscription offering which starts at $49 per month. With this, you gain access to more advanced features such as multi-user management and the advertising manager.

To access all of the features DigitalSignage.com offers you’ll need the Enterprise subscription. However, the free version offers you enough core features to be able to create and display your content.

As for support, DigitalSignage.com provides a wide coverage of help for their users including a live chat available on their website, along with webinars and tutorials.

Features such as content scheduling and multi-screen support are available with this software. You can set what your displays are showing, allowing you to more directly engage with your community via graphical, video and text-based messages.

Part of the reason for its popularity comes from the fact that this convenient tool is open-source, which means the service is free to use and deploy. To run your digital signage software with Concerto you just need to pay for the hardware, such as a freestanding advertising display.

PeakSignage gives you the ability to launch your messaging and monitor your screens from an online dashboard that can be accessed from anywhere in the world via any modern browser.

One of the stand-out features of PeakSignage is the drag-and-drop layout editor. You simply select which element or widget you want to add to your content, then drop it where you’d like it to appear. No set zones for these elements means you have complete flexibility when it comes to designing your digital signage.

PeakSignage also allows you to group your screens, meaning you can easily align the messages on your devices. For example, if you have a window display, like the one shown below, and a few freestanding kiosks in your reception, you could group all of these and have them display your welcome messages. This saves you valuable time, as you only have to create your content once and then push it to the group rather than having to create duplicates for each screen.

A bonus here is that you can use these grouped screens to clearly communicate with your employees as well as customers. Using PeakSignage, you can display useful information such as a calendar of meetings or current targets on your screens. This will improve your internal communications, which can result in a 25% increase in productivity from your staff.

Another useful feature is the Emergency Override. This lets you create an alert, which could include fire exit locations and meeting points, that will be displayed on your screens in the event of an emergency. You can activate the emergency mode from the PeakSignage dashboard and your screens will immediately update to display your alert message. This lets you provide the safety information your customers and staff will need quickly and clearly, helping to improve your on-site safety.

Like with many of the other options listed in this article, Yodeck is a cloud-based digital signage platform. Although Yodeck offers a “free” version, that only includes a single screen and you are required to purchase a Yodeck Player. This means to take full advantage of what Yodeck offers you’ll need to sign up for one of their subscription plans. These are very reasonably priced, which is what makes Yodeck a popular choice. The plans you can choose from are:

In terms of the user interface, Yodeck has a straightforward dashboard making it easy to navigate quickly. Your media files can be pushed to a screen directly from the upload page, so your content can be displayed right away with no downtime. Free templates are also included to help you get started with creating your digital signage.

For the lower price point, Yodeck provides a quick and easy-to-use digital signage solution, however, you will find that the more advanced features that help you organise your content, such as PeakSignage’s alerts, are not here.

ScreenCloud markets itself as a “barrier-free” digital signage solution. This is definitely the case when it comes to connecting the app to your screens, as any media player or even “smart TV” can be used as your screen.

ScreenCloud is designed to be used on any hardware letting you focus on your digital signage content and not finding a compatible device. If your hardware is a “smart device” and is capable of downloading apps, you can download the ScreenCloud app directly onto that device. If it isn’t able to do this, you would need a media player. For commercial use, it is suggested that you use the media player option as this will provide you with a more advanced operating system designed for commercial digital signage.

OptiSigns functions in a similar way to ScreenCloud, as it is an app that can be installed on an Amazon Fire stick to show your digital signage on any TV screen. It can also show content on a video wall if you have a video wall controller, like the one shown below. To learn more about video wall controllers click here.

Once you have connected your screen and added it to your account, you can use the web portal to start assigning content. As with many of the other solutions in this article, you can manage your screens and assign content remotely.

Creating content is done by uploading your images or videos and placing them on the canvas, where they can be positioned and resized. To add more life to your digital signage, OptiSign offers a set of widgets such as date, time and weather, that will alter depending on the location of your screen. The stand-out widget though is the Apps widget. OptiSign has a range of apps that you can link to your content and display, these include:

OptiSigns subscriptions start at $10 per screen per month. This gives you the basic features you’ll need to create your digital signage. Custom fonts, a feature that helps give your digital signage a more unique look, are unlocked in the Pro plan for $12.50 per screen per month. While you’ll need the Pro Plus plan to access more security features, as well as alerts if your screens are down.

Never underestimate the importance of signs. They are a crucial part of your overall marketing plan and can communicate vital information to customers that can drive sales and improve levels of customer satisfaction. Digital signs are here to stay and could be vitally important to your company.

At LamasaTech we provide solutions that seamlessly combine digital signage software and hardware to meet your exact requirements. To find out more, get in touch with a member of our expert team for a free consultation.

Supply your business with our high-brightness LCD digital displays that work for outdoor applications in the retail, transportation and hospitality industries. Our screens provide you with content that is not hampered by lighting conditions. Approved by the German TUV Laboratory and EMC and ETL certified, our displays maximize customer engagement thanks to their durable structure and versatility.

Our outdoor digital signage displays use a completely different design process from indoor displays. Free-standing Outdoor LCD Display – UO200P builts as IP65/IP55 fully enclosed display module, and complete proof to all the elements such as dust, rain, moisture, and so on. can cope with various changes in outdoor weather conditions. And Uniview launched two different types of outdoor kiosk for sale, fan cooling or air conditioning cooling, to meet the choices of many customers.

Uniview is determined to provide our customers with the highest quality products. Outdoor Digital Signage Display – UO200P combines a variety of advanced manufacturing processes to enrich product functions, thereby improving the convenience of product use, and can bring you a different user experience.

Are you about starting a LED screen advertising company? If YES, here is a complete sample LED screen advertising business plan template & feasibility report you can use for FREE. Okay, so we have considered all the requirements for starting a LED screen advertising business.

We also took it further by analyzing and drafting a sample LED screen advertising business marketing plan template backed up by actionable guerrilla marketing ideas for LED screen advertising businesses. So let’s proceed to the business planning section.

Establishing a niche business idea is a surefire way to stay on top of your industry. For example, if you are into branding and advertising, one niche business idea that you can start is LED screen advertising business.

LED screen display is a flat panel display that uses an array of light-emitting diodes as pixels for a video display. When you make use of LED screen to advertise your goods or services; it is easier for your target market to be attracted.

The truth is that this business is highly profitable because every business would want to increase sales, though your level of profitability is dependent on your ability to come up with workable solutions to advertising cum publicity challenges for various businesses.

Know that it is one thing to have a fantastic idea cum business plan, but another thing for the business plan to translate to profits, that is why it is important to assemble a team of dedicated workers to work with if you want to be successful with your LED screen advertising business.

A LED screen display is a flat panel display, which uses an array of light-emitting diodes as pixels for video display. Their brightness allows them to be used outdoors where they are visible in the sun for store signs and billboards, and in recent years they have also become commonly used in destination signs on public transport vehicles, as well as variable-message signs on highways.

LED displays are capable of providing general illumination in addition to visual display, as when used for stage lighting. LED screen advertising business is grouped under the billboard & outdoor advertising industry and the industry is composed of companies that create and design advertising materials for public display, including printed, painted or electronic displays.

Billboard & outdoor advertising agency may place the displays on billboards or panels as well as on or within transit vehicles, shopping malls, retail stores and other display structures or sites. If you are a close observer of happenings in the billboard & outdoor advertising industry, you will notice that over the five years to 2018, revenue for the industry is expected to increase.

Industry operators generate revenue through leasing of advertisement space on display faces, including billboards, public transit and street furniture. The industry experienced stiff competition from various advertising media, but nonetheless, billboards remain an attractive form of advertising because of their ability to reach a mass market, a feat that is becoming more difficult as consumer markets fragment.

Advertising clients are increasingly requesting the measurement of impression and exposure. This has been detrimental to the industry because this reach is easily deliverable through the various quantifiable metrics that online and social media advertisements offer.

The billboard and outdoor advertising industry is in the mature phase of its life cycle and luckily for the industry, the advent of digital media has provided an opportunity for the industry to explore and experience vibrant growth. Of course, the industry is becoming more concentrated, as seen by a few large global firms dominating the market and gaining huge market share of the available market.

Statistics has it that in the united states of America alone, there are about 13,103 licensed and registered billboard and outdoor advertising agencies (including strictly LED screen advertising companies) responsible for employing about 37,300 employees and the industry rakes in a whooping sum of $9 billion annually with an annual growth rate projected at 0.6 percent.

It is important to state that the establishments with lion shares of the available market in this industry are CBS Outdoor, Clear Channel Outdoor Holdings and Lamar Advertising.

A recent report published by IBISWorld shows that the Billboard and Outdoor Advertising industry is composed of companies that create and design advertising materials for public display, including printed, painted or electronic displays. The report shows that operators may place displays on billboards or panels as well as on or within transit vehicles, shopping malls, retail stores and other display structures or sites.

In the report, it was stated that over the five years to 2018, industry revenue has increased marginally at an annualized rate of 0.6 percent to $8.6 billion. In 2018 alone, industry revenue is expected to grow at 1.9 percent. During the period, industry revenue has been supported by strong growth in total advertising expenditure, consumer spending and corporate profit.

To sum up, LED screen advertising business cannot be phased out despite the change in advertising approaches and the emergence of new media. It is easier for advertising agencies to leverage on modern technology like LED screen to reach out to their target market. As a matter of fact, it is cost effective and far reaching for them to make use of social media platforms to carry out some of their advertising campaigns.

Rainbow Ruby™ LED Screen Advertising, Inc. is a U.S licensed and world class LED screen advertising agency that will be located in downtown Las Vegas – Nevada. We have been able to secure a well – positioned office facility in a central business district in South McCarran Boulevard at South Virginia Street. We are deliberate about choosing this location because it has a traffic count of 54,550 vehicles on a daily basis.

We are a LED screen advertising company that is set to compete in the highly competitive billboard and outdoor advertising industry in the United States.

Rainbow Ruby™ LED Screen Advertising, Inc. will offer robust LED screen advertising services to both corporate organizations and individuals. Our core services will revolve around creating advertising campaigns on LED screens, billboards and transit displays. Our business goal is to become one of the leading LED screen advertising companies in the United States of America.

Our workers are going to be selected from a pool of talented and highly creative advertising and media experts in and around Las Vegas – Nevada. We will make sure that we take our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading advertising agencies such as CBS Outdoor, Clear Channel Outdoor Holdings and Lamar Advertising in the United States.

At Rainbow Ruby™ LED Screen Advertising, Inc., our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s business needs precisely and completely.

Rainbow Ruby™ LED Screen Advertising, Inc. is owned and managed by Warren Pickford. Warren Pickford hails from Reno – Nevada, has B.A. in Communications at Northern Michigan University; M.Sc. degree in Computer Science at the University of Wisconsin-Milwaukee; and MBA from the University of Chicago Booth School of Business. He has over 13 years’ hands on experience working for one of the leading brands in the Billboard and Outdoor Advertising Industry in the United States of America.

Rainbow Ruby™ LED Screen Advertising, Inc. was established with the aim of maximizing profits in the Billboard and Outdoor Advertising industry. We want to compete favorably with leading advertising agencies such as CBS Outdoor, Clear Channel Outdoor Holdings and Lamar Advertising in the United States, which is why we have but in place a competent team that will ensure that we meet and even surpass our customers’ expectations.

Our mission is to provide professional, highly creative and result oriented LED screen advertising services that will assist businesses, individuals and non-profit organizations in promoting their brands and reaching out to a wide range of potential customers. We want to build a LED screen advertising company that can favorably compete with other leading brands in the billboard and outdoor advertising industry.

Rainbow Ruby™ LED Screen Advertising, Inc. is a world class LED screen advertising company that intends starting small in Las Vegas – Nevada, but hopes to grow big in order to compete favorably with leading advertising agencies. We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hiring the best hands within our area of operation.

At Rainbow Ruby™ LED Screen Advertising, Inc. we will ensure that we hire people that are qualified, hardworking, and creative, result driven, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, Rainbow Ruby™ LED Screen Advertising, Inc. have decided to hire qualified and competent hands to occupy the following positions;

Responsible for handling core digital services such as aerial LED screen advertising, billboard- LED screen display advertising, and transit LED screen advertising

Rainbow Ruby™ LED Screen Advertising, Inc. hired the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured LED screen advertising company that can favorably compete in the highly competitive billboard and outdoor advertising industry in the United States.

We know that if we get things right before starting our LED screen advertising company, we will not have to struggle before attract loyal clients and building our clientele base cum corporate profile to a level where we can easily breakeven.

We can confidently say that we have a team of creative, result driven and highly proficient LED screen advertising cum branding expert, a team with excellent qualifications and experience in various niche areas in the billboard and outdoor advertising industry. Aside from the synergy that exists in our carefully selected LED screen advertising cum branding experts, our services will be measurable, result driven and guided by best practices in the industry.

As a new LED screen advertising company in Las Vegas – Nevada, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated billboard and outdoor advertising industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into promoting our business especially via main stream media, the way we would want to.

Without a doubt, the opportunities available in the billboard and outdoor advertising industry especially as a LED screen advertising company is massive considering the number of individuals, businesses, government agencies and corporate organizations who want to reach out to their target market and increase their market shares, we are ready to take advantage of any opportunity that is available in the industry.

A major threat that we are going to face is the advancement of technology that can herald the use of other related display medium for advertising. Another threat that may likely confront us is the arrival of an LED screen advertising company in same location where our target market exists and who may want to adopt same Business model like us.

In recent time, individual behavior and demographics are being consolidated to convey more grounded measurements to the advertiser. Real time traffic, social media, and even camera analytics now provide accurate audience metrics for billboard sites. Digital metrics make it easier for media planners to consider and integrate their advertising campaigns.

You will notice that within the last 10 years, digital has completely transformed offline media – print has moved online, TV is now “on-demand”, and radio channels now distribute content via podcasts. Meanwhile, the billboard remains in the real world – only more data-driven and connected to other digital media.

Lastly, the billboard & outdoor advertising industry will continue to evolve due to the advancement of computer technology and software applications designs.

Before starting our advertising agency, we are certain that there is a wide range of both corporate, government and individual clients who cannot successfully run their businesses without the services and support of a standard LED screen advertising company.

Come to think of it, surviving in the business world as a LED screen advertising company requires more than your expertise, but also how to network with key people that matters.

We are quite aware that to be highly competitive in the billboard & outdoor advertising industry means that you are not only expected to be able to deliver consistent and excellent services, but you must be result driven and able to meet set targets. No one would want to continue to hire your services if don’t always meet up with the target sales the organization intends to generate when they hire your services.

Part of our competitive advantages are ability to negotiate successfully with regulators, ability to provide services in diverse locations and our ability to attract local support and patronage. So also, we have a team of creative, result driven and highly proficient LED screen advertising experts, a team with excellent qualifications and experience various niche areas in the billboard & outdoor advertising industry and other related industry.

Aside from the synergy that exists in our carefully selected advertising cum digital marketing experts, our services will be measurable, result driven and guided by best practices in the industry.

We are mindful of the fact that there are stiff competitions in the billboard & outdoor advertising industry, hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the billboard and outdoor advertising industry and they will be trained on a regular basis so as to be equipped to meet their targets and the overall business goal of Rainbow Ruby™ LED Screen Advertising, Inc.

Our corporate goal is to grow Rainbow Ruby™ LED Screen Advertising, Inc. to become one of the leading advertising brands in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America but also in other parts of the world.

Introduce our LED screen advertising company by sending introductory letters alongside our brochure to key individuals, corporate organizations, government agencies, religious organizations and key stake holders.

Rainbow Ruby™ LED Screen Advertising, Inc. is established with the aim of maximizing profits in the billboard & outdoor advertising industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients.

Rainbow Ruby™ LED Screen Advertising, Inc. is well positioned to take on the available market in billboard and outdoor billboard & outdoor advertising industry and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow our LED screen advertising company to enviable heights.

We have been able to examine the billboard and outdoor advertising industry marketing space, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below is the sales projection for Rainbow Ruby™ LED Screen Advertising, Inc., it is based on the location of our business and of course the wide range of our LED screen advertising services we offer and our target market;

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same advertising services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

We have been able to work with our in house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and individual clients in the whole of the United States.

At Rainbow Ruby™ LED Screen Advertising, Inc. we will keep the prices of our services below the average market rate by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services. In addition, we will also offer special discounted rates to all our customers at regular intervals.

The payment policy adopted by Rainbow Ruby™ LED Screen Advertising, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Going by the report from the market research and feasibility studies conducted, we will need about two hundred and fifty thousand (250,000) U.S. dollars to successfully set up a medium scale but standard LED screen advertising company in the United States of America.

Rainbow Ruby™ LED Screen Advertising, Inc. is owned, financed and managed by Warren Pickford. He decided to restrict the sourcing of the startup capital for the business to just three major sources.

One of our major goals of starting Rainbow Ruby™ LED Screen Advertising, Inc. is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our LED screen advertising services a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.

Rainbow Ruby™ LED Screen Advertising, Inc. will make sure that the right foundation, structures and standard operating processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner of our business strategy.

Our Prismatronic LED displays are designed at the Group’s head offices in France that, for over 30 years, have been manufacturing signs for the outdoor advertising market: scrolling, trivision,…

With the production of the modules in our Chinese and US plants, the production of the hardware and assembly operations performed at our French et German sites,our Prismatronic LED displays offer outstanding value for money.

Hey, are you looking for Some great Tips on Content Creation For Outdoor and Indoor LED Displays screens? Learn how to get best results for your next advertising campaign. Here are best practices for Digital Signage Content creation.

Each LED Display screen is different. Prior to creating content, make sure to test it with our template to check the readability and render of images, colours and texts. It will allow you to make sure that you content always looks as intended.

Before you can start creating the content you need to know basic informations. For example, the display resolution, Pixel Pitch, Minimum Viewing Distance, Environnement,…Eventually, all technical data that can affect the visual impact of the content you are creating. Each digital display is different, so your content must be tailored for each screen.

In Content Creation For LED Displays it is important to respect the exact pixel size of the screen. We recommend to avoid software automatic scaling of images and videos. It is best to create content with the exact pixel resolution of the electronic sign, it will offer best quality and viewing experience for target audience. Tests have proven that increasing the image size will not specially improve quality – to the contrary. To help you calculate the Resolution, check out

Make sure you don’t use any bright colors like white or red for full screen background. This can cause many issues. First, if used often, it will reduce the lifespan of the LED digital sign. Furthermore, it will certainly use more electricity. Finally, it will be too bright for your target audience to look at. And that is the main goal, get people to look at your electronic sign. Potentially, it can cause more severe issues, like distracting drivers, and cause accidents. To solve this, we recommend to always use darker and softer colours for your backgrounds.

To make sure your text is clearly visible, You will need to research how your company branding can be used on Digital Signs. There is some combinations of colours that work better for digital signage. these colours will offer better readability, and be more pleasant to the eye. Here are a few examples of good combinations; black on yellow, yellow on black, white on blue, yellow on blue, white on green, …

Very often, your audience will need to get the message very quickly. It is likely that your advertising board is by the road or where people walk by fast. This is why we recommend touse as less words as possible. Your message should be short, clear and make directly sense. Usually 5 to 10 words maximum per sentence. Don’t forget that you audience may be driving by or walking by very fast.

Outdoor and indoor led sign boards are great marketing tool. They allow for videos, images, animation,… This is why when creating content for digital displays designers will often add a lot of animations to their composition. Of course it looks great on the preview, but unfortunatelyit will often distract your target audience from the key message. They might be watching the display when the animation is only taking place and cannot actually see what is the message. This is why we recommend to avoid text animations especially.

This is very key factor in successful adverting campaign and even information boards. In TV advertising, total length can vary between 20 to 60 seconds. But in Digital Signage, average is 10 seconds for an ad. very often it will be no more than 6 seconds. When creating a campaign, slides should be in average 3 seconds long, otherwise, your audience may not be able to get your message, or may be bored to watch the digital sign.

Using REACH’s cloud-based digital signage software, you will be able to create content-rich messaging using our full suite of dynamic design tools. With over 157+ digital signage apps and integrations, you can easily tailor your signage to your needs while maintaining your branding guidelines.

We really like using the REACH system. The whole digital signage system is easy to use. Uploading images, scheduling slides, and presenting actual schedules are all easy. It runs on any Windows device and works with any TV as long as the device has a connection to the TV. It also takes very little time to train a new user on how to use their system.

Using our cloud-based digital signage software, you will be able to seamlessly update your messaging on any screen, no matter where you are working from. All that you need is a computer, laptop, or MAC to get started!Create your media

From uploading your media to setting up Google or Outlook Calendar screens, you can use REACH to easily create and send your information to any digital signage display or kiosk.

With REACH, you can create your content in CANVA then directly import and play it on your digital signs in one easy click! It couldn"t get easier than this.

Get the most out of your digital signage by integratingapplications and software your company already uses today. Our one-click integrations will automate and auto-sync with your digital signage screens. When connecting your current systems with REACH, you will never have to worry about updating your data again!

Using REACH’s cloud-based digital signage software, you will be able to create content-rich messaging using our full suite of dynamic design tools. With over 157+ digital signage apps and integrations, you can easily tailor your signage to your needs while maintaining your branding guidelines.

Streamline and unify your corporate communications with our Enterprise-Level digital signage software. Upload media slideshows, include custom scrolling tickers and integrate your metrics and KPI dashboards.

Enhance how you reach and communicate with the public using digital signage for government facilities. Spotlight featured new community updates, shared local upcoming event schedules, and broadcasted new announcements.

Dramatically improve how you share essential updates, check-in procedures, wayfinding maps, new medical procedures, and general information. Make remote updates from anywhere and your screens will then automatically update.

Improve how you interact and share information with your students, alumni, and visitors using digital signage for K12 and Universities. For example, share daily class schedules, school news, and crucial time-sensitive information.

REACH offers a diverse collection of professionally designed digital signage templates to help get your content off the ground. Our system features a range of templates that can be formatted for both mobile and landscape displays, with categories such as employee spotlights, anniversaries, birthdays, and more!

Our team is ready to deliver easy-to-use digital signage solutions to your business. With dedicated support teams and powerful design tools, anyone from any skill level can design professional-looking designs in minutes!

With Look we can upload content and publish it within seconds and also customize screens for each of the branches if we’re running different promotions. It is incredibly user-friendly and so easy-to-use, thus it"s amazing to work with. Once you"ve got an internet connection, you"re good to go.

Looking for the best outdoor advertising digital display screens? Alibaba.com boasts a huge selection of different display and advertising screens made by the best manufacturers in the business. These screens are big enough to attract the attention of window shoppers and passersby. These advertisement screens come in many different types and sizes to fit different uses in advertisement. The waterproof advertisement LED screens are more popular because they last longer. Being waterproof, they do not suffer water damage in rainy seasons.

The outdoor advertising digital display screens are very efficient and cost effective, because they do not require a lot of maintenance. They are made using the latest technology, which ensures the quality display of images and videos both day and night. They are also made to be eco-friendly, since they are energy efficient. A good number of outdoor electronic double-sided advertising boards use a combination of both electricity and solar power.

An  LCD advertising screen is an effective way of advertising, because it does not require a lot of resources or time. Once an ad has been designed, it can play continuously without any interruptions. This eliminates the need for additional human labor. Also, outdoor electronic double-sided advertising boards make it easy to run different ads at the same time. This boosts the probability of attracting more clients.

Buyers can now access a wide range of outdoor advertising digital display screens at attractive prices on Alibaba.com. There are many certified and reputable suppliers on the site that offer different selling options for both retail and wholesale orders. Shoppers are able to save money when buying in bulk.

Walking down the road on a sweet, breezy morning, you are thinking about what to pick up for breakfast. You are early, and most shops haven’t had a good morning yet! Suddenly, you come to a halt seeing a giant digital billboard saying, Looking for some beans on toast or a fresh brew at 7 am? Give us a call, and we will have it at your doorstep in 10 minutes!

Bemused, you connect with the advertisement and have a hearty meal delivered in 10 mins (for real)! Congratulations, you just ended up purchasing after watching a digital-out-of-home advertisement!

Digital Out-Of-Home (DOOH) advertising involves e-displaying dynamic promotional media such as videos, animations, and brand advertisements. Simply put, DOOH refers to any digitized advertising display that can be seen on the streets or at places of public gathering, such as stadiums and malls.

A DOOH software enables advertisers to remotely control what content shows up on the screens at what time, tailor it according to the location, current weather, people frequenting it, and so much more!

Offline advertising still stands strong; especially the outdoor marketing models. With continuous breakthroughs in interactive and programmatic technology, digital-out-of-home advertising has snowballed. Here are some of the most popular types of DOOH that work the best!

The most prominent and probably the best example of DOOH advertising are the digital billboard signs that showcase your brand ads everywhere- from the packed-up freeways to motel rooftops. Studies indicate that 81% of users engage with brands whose billboards they come across.

Digital billboards have already stepped into the future. 3D digital billboard technology will make these large-scale outdoor advertising content pop out of the screens and almost reach out and touch the viewers at arm’s length. Since this form of experiential marketing evokes a sensational ‘wow’ in the viewers’ minds, many predict that 3D digital billboards will soon rule the advertising world.

In December 2021, Cartier developed a spectacular 3D digital out-of-home visualizer at the Hing Wai building in central Hong Kong. The advertisement opened with a giant red Cartier box on the screen, unboxing into a smaller one reading, Love is all with jingle balls popping all around, indicating it’s time for holiday season shopping! Well, this surely does have my heart!

Some of the most engaging and futuristic ad campaigns have been experimented on bus stop DOOH displays. The reason? People are mostly unoccupied, and there is a high possibility that they would like to engage with ad campaigns to kill the boring wait time.

People waiting at the New Oxford Street bus shelter experienced a perfect handshake between the fictional world and real world through the transparent screens installed with Augmented Reality technology.

Next to billboards and car-top signs, digital out-of-home installations on the street’s sidewalks receive the highest impressions. Whether you are out jogging or rushing to catch the 9 am bus, you can always spare a quick glance at a bright HD digital poster with an amusing ad copy.

In fact, footpath DOOHs have the fastest outreach per thousand (yeah, more than your Instagram post) and involve the lowest digital outdoor advertising cost - thanks to their easy mobility!

Snacking brand, Emily Crisps came up with a brilliant digital out-of-home campaign idea amidst the strictest lockdown in the UK back in April 2020. The brand, launched in December 2019, had decided on the perfect summer rollout until Covid played its card!

The digital footpath ads read “Our first ever poster, seen by a runner and one pigeon. Typical” and “Hmm… Maybe we should have made a TV ad instead”, alongside colorful images of their unique sweet potato veg sticks and the message “Eat Bold.”

Your promos are no longer limited to the passengers sitting inside an Uber; you can reach out to the broadest range of viewers since these digital screens are installed on top of vehicles! Car-top DOOH signs are instrumental as they can blend technology like geo-targeting to display ads according to the time of the day and the live location of the car.

In April 2020, Uber unveiled the installation of digital screens atop their vehicles that could allow drivers to earn additional revenue by running ads on two-sided, internet-connected digital billboards.

In a statement released alongside this announcement, Uber stated that these displays were powered by technology that could show ads according to nearby places, tailoring according to the location the car is currently at, becoming the first of its kind to introduce mobile digital-out-of-home ads.

In 2021, Lasik MD’s digital out-of-home advertisement series on Target’s hydraulic elevators across the US. These programmatic ads incorporated technology to identify if someone in the elevator was a candidate for Lasik surgery.

A common sight in the USA, gas station digital advertisement boards are entirely eye-catchers. Waiting to fill up your vehicle at the pump, you glance around and see a new book store is up in the neighborhood.

You were not expecting to come across this ad, but now you want to checkout the place - exactly what gas station screens have as an objective! Attract inadvertently and make them engage willingly!

Gas station ads across the US are perhaps the best example of dynamic DOOH. Be it a Pepsi can pop up on a kiosk beside the gas nozzle or a giant digital screen showing Burger King Ads, America has truly made effective use of digital out-of-home technology!

Digital Out Of Home marketing has been a worldwide rage for quite some time, given its higher control of content distribution and visual appeal! Let’s discuss a few of the top benefits of DOOH advertising.

Real-time updates: With the world at everyone’s fingertips, billboards need to update in moments! Imagine a monsoon sale advert showing up at the end of the autumn! Certainly not desirable! Is it summer? How about a fickle 20% discount on all your DOOH screens in minutes (nope, not deploying people to take days and change that creaky billboard)?

More extensive outreach: Perhaps, I have been saying it throughout the blog. Digital outdoor signs can grab many eyeballs and get them to Google up your business or drop in at your store more than any traditional advertisement would.

Analytics: One of the critical benefits of digital out-of-home displays over traditional ones is that these generate viewership analytics, similar to online ads, proving extremely handy to marketers and network operators. It offers data such as proof-of-play, number of impressions, or any data which allows the brand to understand consumer psychology and plan their future campaigns with data-backed insights.

Digital out-of-home advertising has made life easier for consumers and businesses alike. Delivery of personalized digital ads in a world of traditional offline billboards was never possible earlier. But, with e-signage becoming increasingly relevant, what might have sounded like a distant daydream has turned into a living reality! Technology is empowering the advertising world, and it’s time to say hello to a life we could only imagine in Sci-Fi books!

Digital out-of-home media, also known as DOOH, is essentially traditional out of home media combined with AdTech. While traditional OOH takes advantage of public spaces to spread your brand’s message, DOOH takes it to the next level and allows you to create personalized and interactive content, while providing you with valuable information about your audience. A DOOH campaign involves placing digital signage in public areas, like shopping malls or sports stadiums. These digital displays will convey whatever messaging you design, whether it’s a static image, rotating images, or animated content. You have significant flexibility when it comes to designing your digital display.

Digital out-of-home media works similarly to traditional out of home media, except that it gives you more capabilities than traditional OOH. For example, digital billboards can take advantage of geofencing to target specific segments of the population, and digital displays can be updated in real-time to reflect changing content or targeted ads. Because of these added capabilities, DOOH advertising requires additional technical savvy, and can come with a steeper learning curve.

Like other forms of outdoor advertising, digital out of home media takes advantage of public spaces to ensure your ad is seen by as many people as possible. Digital ads are typically placed in high-traffic public areas, like commercial city centers and near busy retail centers.

When it comes to designing your DOOH ad campaign, you have several options. Digital OOH has something for everyone, so consider what media buying option is right for your brand.

Similar to traditional advertising methods, programmatic DOOH is a buying model where advertisers and sales representatives hash out a deal directly. In this model, the advertiser and the publisher will agree on a specific inventory that is based on fixed cost-per mille (CPM).

Advertisers who are new to digital out-of-home media often make the mistake of thinking that DOOH is priced the same way as online ads. Although the models are similar, DOOH is different from other forms of advertising, and the pricing structure is unique.

The pricing of your ad campaign will depend on several different factors. The main consideration is the CPM, which measures the number of impressions your ad receives. This can be difficult to measure, because the number of people who passed an ad is not the same as the number of people who actually saw the content. Attempts to incorporate facial recognition technology into digital advertising have proved unpopular, and current industry practices usually avoid this technique.

Digital out-of-home ads can appear i