high technology shop window display screens free sample

Brick-and-mortar retailers have just a few seconds to attract—and hold—a buyer’s eye with a window display. In New York City, 10,000 people pass the Macy’s window every hour. That’s nearly 1.7 million people each week!

Your shop doesn’t have to be world famous or located in the middle of busy Manhattan to benefit from a well-designed store window. According to NPD Group research, window displays influence purchases an average of 24% of the time.

The right window display design can engage shoppers enough to cause them to stop, look back, and walk into your store, where your floor staff can help close the sale. Not only do attractive window displays help bring in customers, they also let you display new products, highlight promotions, enhance your brand image, and differentiate your store from the competition.

With increasing competition from ecommerce, and the COVID-19 pandemic keeping shoppers at home, store windows are more valuable than ever. In order for window displays to benefit brick-and-mortar retailers, Mujica says, “it’s important they have a very specific vision for the people they are pandering to.”

Window displays can help your store boost foot traffic and brand awareness, highlight products and promotions, and differentiate itself from the competition.

Window displays preview what’s inside your shop. You can use them to entice customers with products they’ll like and to highlight new arrivals, limited-edition products, or even holiday gifts.

Leverage windows to let customers know about sales. If you’ve ever entered a store after seeing a huge “SALE” sign in its window, then you understand how effective this tactic can be. Synchronize in-store offers with online promotions to increase the impact of your displays.

Let’s say there are two shoe stores in your neighborhood that feature the same shoes in their window. Store A displays the shoes in a creative way, while Store B unimaginatively places each pair on top of its box.

Which store do you think attracts more customers? Most likely Store A. Making an effort with your window displays will help you stand out from the local competition.

They’re great for exhibiting clothes on mannequins and body forms and showing off your store’s interior design. However, open window displays are revealing, making it difficult to hide fixture accessories, like wires.

Closed window displays have a wall or backdrop separating them from the store floor. These displays emphasize the products on view by eliminating distractions from inside the shop. Yet, they block natural light from entering your shop, so you’ll have to compensate with ample lighting on the floor.

Shadowboxes are small, box-like, and most often used to display petite, detailed items, like jewelry, shoes, or makeup. They’re usually only big enough for one or two people to look at at once.

As the name implies, you get a corner window display when two windows come together in a corner, creating a large, box-like display. Corners are optimal for attracting shoppers approaching from any direction and showing off products from more than one side. But, it can be difficult to arrange products in these displays, since they need to look attractive from multiple viewpoints.

Setting up your first retail window display may sound a little daunting. Luckily, you don’t need to have a design background to create a compelling store window display. Even if you don’t have the budget to hire a visual merchandising professional, it’s possible to DIY your own display.

Here, we’ll help you set your fears aside so you can master the art of putting together unforgettable window displays. We’ll guide you through the process of assembling your store window display, as well as offer some window display ideas to get you started.

Use Shopify’s analytics and reporting to make the right merchandising decisions at each of your store locations. Spot seasonal trends, see which products require promotion, measure your promotions’ impact on product sales, and more.

Before you start brainstorming complex ideas for your first retail window display, let’s start by making sure we"ve got the necessary tools to set you up for success. In other words, you don’t want to be halfway through the process only to notice you don’t have a tape measure or another essential tool.

Depending on the design of your store window display, you may need other materials to complete your project. However, these tools will keep the ball rolling and can serve as a skeletal shopping list to start your display design.

When it comes to conceptualizing a store window display, it’s best to start with a pen and paper. Before sketching out your window display ideas, start with a story based on a theme. Yes, your window display design should tell at least a basic story. After all, it"s proven that storytelling can serve as a strategic business tool.

Doing so will help you determine where your focal point should be. The focal point is where you want your prospective customers to look first and concentrate their focus. The central point of your display should be big enough to catch a shopper"s attention, even on the other side of the street.

Start thinking about the arrangement of products based around your focal point. Will you arrange your products on wires or shelves around the focal point? Or maybe set them up in a pyramid? Explore different configurations to see what would work best for your window display.

Let’s be honest: society’s attention span is shrinking to about less than a millisecond, and your buyers are no exception. You can bet that most people walking by your store will either be engaged in conversation with friends, texting, or walking their dogs. So, you’ll need to pull out all the stops to make sure you catch their attention. At the very least, you can create a store window display they’ll want to take photos of with their smartphone and share them with the world.

So, when creating your retail window display, don’t be bland. Be bold with colors, shapes, and props. Think outside of any cookie-cutter colors and opt for more eye-catching hues like fuchsia, orange, or electric blue. Just remember to exercise your best judgment and keep everything consistent with your brand.

With all the window display ideas available for you to use as inspiration, it’s easy to get carried away and create an overly complicated display. However, too much clutter is likely to repel and overwhelm potential passersby, rather than draw their attention. Don’t try to do too much or you’ll just end up with a busy, unfocused display.

Always keep your goal in mind: ultimately, you want to draw attention to your products and help customers quickly understand why certain products are grouped with others. That also means keeping your display clutter-free and being able to justify why each component of your display is included.

When you’re creating a display, you’re going to have small and large objects, dark and light colors, lights and shadows, and so on. It’s important to balance the different elements you’ll be deploying in order to create a pleasing aesthetic.

Typically, you’ll want to place larger, darker items near the bottom, and items that are lighter and more colorful at the top. This arrangement will prevent your display from looking top heavy. Similarly, if you place all the large items to one side and all the small ones on the side, you’ve got an unbalanced window display. Imagine you’re balancing items on a scale, which means doing things like balancing a large item on one side with lots of smaller items on the other.

Trust your judgment and get a sense of what emotion your display is evoking. With a balanced display, you’re more likely to create feelings of happiness, excitement, and joy, whereas an unbalanced display may signal anxiety or instability.

When it comes to creating an effective window display, lighting is often an afterthought, or something to consider if you’ve got the budget for “extra costs.” But lighting can be a crucial component in getting people to stop and notice your display.

Lighting can create moods, highlight certain products over others, and establish a dramatic setting for your store window display. Being strategic with lighting can pay dividends in helping you get your focal point right on and directing onlooker’s eyes to where you want them.

We don’t recommend lighting displays directly from the top, as this can lead to unattractive, harsh shadows. Instead, consider lighting displays from the sides and front. This technique will bring out the 3D quality of the display. Plus, you can really have some fun when you have light coming at it from different angles.

Once you’ve got all the pieces where you want them, make sure to take a look at your window display from every possible angle. Very rarely is a person going to only notice a display when they’re standing right in front of it. Walk up to it from different directions and check things like your focal point, how visible your signage or calls to action are, and if it all appears balanced.

Your audience will impact the products you choose to display, colors you use in it, and the stories you tell in your windows. Keep your ideal customer at the forefront of your strategy.

When you design your windows with a target audience in mind, you’ll draw those people in and make them excited to shop with you. If you try to create a display that appeals to everyone, you’ll end up watering down your design and appealing to no one.

It’s a well known fact that grocery stores display cereals for kids on lower shelves and cereals for adults on higher shelves. Why? Because this is where these customers’ eyelines land, and therefore, where their attention will be.

Keep window shoppers’ eyelines in mind while building external-facing displays. If you own a children’s clothing boutique, for example, you could display products that would appeal to kids, like toys, low enough for children to see, and more practical products at parents’ eye level.

Beyond considering eyelines, it’s important to remember that you’re designing a 3D display and not a flat one. Make sure that products and props can easily be seen—and look good—from various angles.

According to McKinsey, technology will help retail double its profitability. Interactive technologies like augmented reality, touchscreens, and QR codes help give a new meaning to the term “window shopping.” Embrace them to engage passersby and influence purchasing decisions.

Augmented reality (AR) technology enhances real-world objects and settings by placing virtual objects over them. AR lets shoppers try on products, like makeup and jewelry, virtually. This technology helps customers make purchasing decisions, even when your store is closed.

When placed within a window, touchscreens help customers learn more about the products on and off display. They also make it easy to entice window shoppers with coupons in exchange for contact information, which opts them into your email marketing efforts.

Touchscreens are best for stores that sell valuable, high-consideration items (i.e., electronics, furniture, or vehicles) since they can be used to share product specifications and details. They’re also commonly used in the real estate industry to show listings that aren’t featured in the main display.

Quick response (QR) codes are bar codes that open up a link, share a phone number, send an SMS, or share a plain text message when people scan them with a smartphone. Follow the example of Rose City Goods and put them in your window display to link to your ecommerce website, product pages, and more.

QR codes make it easy for window shoppers to make purchases even when your store isn’t open. They’re also cheap and easy to implement through a QR code generator.

For its Hallucination campaign, Gucci extended the technology to its window displays by installing classic artworks reimagined with characters dressed in designer clothing. What makes this display unusual is that most of the mannequins are facing away from the window, as if they were visiting an art gallery.

An experiential window brings products to life and attracts passersby to immediately interact with your brand. Inviting buyers to download an app on the spot encourages in-store sales and future online purchases, while giving you access to these engaged customers for marketing purposes.

Toronto apothecary Leaves of Trees unveiled a window display featuring oversized tubes of its skin care products suspended upside down, with cascades of dried roses, grapefruit, and lavender “pouring” out.

The display is striking not only because of the scale of the props, but also because it explicitly highlights the natural ingredients the retailer uses in its products.

Leaves of Trees’ unique window displays attract a lot of walk-ins, but this wasn’t always the case. When the shop opened in 2014, its displays featured colorful florals made from paper, but none of the brand’s actual products.

Founder Roohi Quereshi soon discovered that people were stopping to look but didn’t know what she was selling. The shop was mistaken for a restaurant, a juice bar, and even a pot dispensary.

Since we started incorporating our products into the window and aligning that branding with promotions and social media strategy, we’ve seen an increase in walk-ins from our target customer. And, almost every walk-in has led to a sale.

Creativity in any window display is important, but for smaller retailers, it’s crucial that products be clearly presented, not only so passersby know what you’re selling, but to target the right buyer.

Known for its elaborate window displays, Saks’ collaboration with French design collective Vetements did a complete about-turn by featuring nothing but a pile of old clothes.

“It was something vastly different than [Saks] had ever done,” says Mujica. “No one has ever put trash in a window and made a statement, and it was all about a good cause.”

While many walking by did a double take assuming the display was a work in progress or even a mistake, it enhanced Saks’ image as a retailer with a conscience.

Highlighting a good cause in your window display can help boost your brand image. Also, putting something in your window that is unexpected will grab the attention of passersby.

Fashion retailer Alice + Olivia highlighted its playful side in New York by setting mannequins in front of a giant backdrop of sugary cereals and salty snacks.

The goal of this window display wasn’t so much to attract a new audience to the brand, but to tap into the nostalgia of its existing young buyers who grew up eating Frosted Flakes and Corn Pops.

According to a study in the Journal of Consumer Research, people are more likely to spend more when they’re feeling nostalgic. To tie in the product with the display, the clothes were carefully curated to match the color grading of the boxes behind.

By combining nostalgia with bright colors, the Alice + Olivia window invokes a positive emotional experience for buyers. The overall effect is poppy, fresh, and fun.

A bright and well-lit window display is always eye catching, especially at night. “By lighting it properly, you avoid negative shadows that can make garments look small or dowdy,” Mujica advises.

In order to woo and impress its wealthy buyers during the holiday season, luxury department store Bergdorf Goodman spends upward of six figures on its window displays.

While Bergdorf’s resources exceed the budget of most high-street retailers, this window display makes a very strong statement about its brand and the high-end products it sells.

“You would never see fast fashion in a Bergdorf window. It’s not their customer,” says Mujica. “No one has done anything like this before or since. It took everyone’s breath away.”

Putting extra resources into your window display at certain times of year can really pay off. Holiday windows attract extra foot traffic, and, according to NRF research, holiday spending has reached an all-time high.

Tiffany & Co. has been famous for its window displays ever since the brand was immortalized in the film Breakfast at Tiffany’s. So iconic is the retailer’s window that several people have chosen the location to pop the question.

The retailer’s window displays are most notable for their simplicity. Unlike Bergdorf Goodman, whose windows are a targeted celebration of decadence, Tiffany’s creative is often quite minimal.

One recent window featured nothing but seven mousetraps and a mouse holding a canary yellow diamond. Set against the brand’s signature blue background, it showcased just a single item.

While it can be tempting to fill up a window to maximize the space, cramming too many items into a display can devalue your products by making them look cluttered. Focusing only on one item communicates to passersby that it’s special.

Carvers from Japan’s Okamato Studio sculpted holiday-themed blocks of ice while wearing designer jumpsuits, gloves, and scarves. The live-action demonstration set to music not only highlighted products found in-store, but also grabbed shoppers’ attention for an extended period of time.

This window created exclusive content that people then uploaded to Snapchat and Facebook Live. Putting people in a window is risky, but by creating a one-of-a-kind experience, it created huge engagement.

A creative window display that is completely different from what your competitors are doing not only attracts eyeballs on the street, but also extends the reach of your content through social media sharing.

The juxtaposition of high with low end “made the brand seem more approachable to passersby,” says Mujica. “It drew shoppers into the store like a carnival game.”

Themes have included under the sea, typography, and an entire window dedicated to a single children’s book. Each theme is the brainchild of “craftician” Kalpna Patel, who creates much of her work using simply paper and glue.

One winter window display paid homage to hygge, the Danish word for comfort, and featured books on crafting and cooking, with each nestled inside Nordic-style houses.

Created on a modest budget, TYPE’s unique window displays consistently lead to an increase in foot traffic. There’s no couture or Swarovski crystals, but by honing in on a specific theme, TYPE Books attracts the attention of both new and existing customers.

In fact, so many people enter the store asking about a specific title that the retailer set up a special display inside featuring all the books found in the window.

Hermès did the exact opposite in one of its stores, perching silk scarves around an oversized juice cup with a giant straw. By making the art the central point of this window, Hermès ensured an eye-grabbing experience in which the product was almost an afterthought.

The prominence of the color orange ties in well with the brand’s signature color. In fact, WindowsWear was so impressed with this display that it named it Best Orange Window of 2017.

Color is a key component of visual merchandising and can help influence buyer behavior. If you’re looking primarily to attract customers, using red and orange in your window display will draw the attention of passersby.

Philadelphia-based sustainable fashion brand Lobo Mau could teach a master class on how to ensure passersby don’t just browse window displays, but shop them.

“When the pandemic caused all non-essential businesses in Philadelphia to close, we had to think of a way to keep people engaged with our brand and to also make it easy for people to shop the store,” says co-owner and Designer Nicole Haddad. Co-owner and CEO Jordan Haddad “came up with the idea of using QR codes in our windows to allow customers to view the products and then order them straight from our website.

I pushed all the products in the store to the four windows and created small QR codes stuck directly onto the inside of the glass. Customers only had to scan the QR codes and they could purchase the product in the window and also schedule a local pick up or free shipping.

“Our boutique is situated on a corner, and it has four big windows. It’s prime real estate for window displays,” says Nicole. “When building out the store we asked our architects to create modular displays that we could constantly update and change around. One week we could have a sweatshirt hanging in the window, and then the next week the same window can be all shelves to display our ceramics.”

“We start[ed] using QR codes [in our windows] to provide visitors with context to our exhibitions,” says Art Center Program Manager Meg Wachs. “We want to allow any passerby on the sidewalk a chance to learn about the work on display, even if our space isn’t open in the hours that they may be passing.”

“Due to COVID-19, we had a gap in our Window Gallery exhibition calendar at the holidays that seemed best optimized by adjusting the work on display to products from our retail space” that are featured in the organization’s holiday gift guide, Wachs explains. Wachs also configured “the QR [code] to lead to our [digital] Holiday Gift Guide. Even within a retail space, we try to educate the public beyond what their experience with glass is.”

Take a page out of UrbanGlass’ book and use your window display to educate customers, in addition to selling products. For example, you could link your QR codes to landing pages that explain the process behind how you create your products.

Window displays are a powerful sales tool. They draw customers in, keep them engaged, and help initiate sales. By getting creative with your displays, and enhancing them with technology, you’ll convert passersby into customers.

With Shopify’s mobile POS, you can serve customers anywhere in your store, banish lineups at the checkout counter, and speed up your checkout. Use any smartphone or tablet to process returns and exchanges, accept payments, and check out customers wherever they are.

New York City’s Macy’s is the quintessential example we think of when we think window display. With gigantic windows across their flagship store give them the perfect space for building some of the world’s most creative window displays, especially during the holidays.

To create a unique and eye-grabbing window display, you’ll first want to spend some time brainstorming creative ideas first. Then start gathering the merchandise and materials you’ll need and bring your window display idea to life.

We all know first impressions matter in the world of retail. Even if you have the finest selection of merchandise in your store, it won"t matter if your window display fails to bring in customers.

When it comes to the art of retail display, many businesses stick to tried-and-true methods such as slapping an outfit on a mannequin or creating a seasonal window display.

Here, we"ve gathered some of the most effective creative display ideas out there to help you break out of the ordinary and draw more customers into your store.

One of the best ways to ensure that your retail display stands out from the competition is to set a “theme,” or cohesive visual language, for your store layout.

Nowadays, many stores rely on interactive displays and other digital solutions to help customers shop faster and with greater accuracy. From furniture retailers who use VR headsets to help customers visualize items in their own home to clothing stores that let shoppers peruse digital catalogs, it seems there’s no limit to what technology can do.

Speaking of scents, have you noticed that many department stores have flowers, either in their window display or as part of their store merchandising? Whether real or artificial, fragrant or not, these flowers are included to evoke a connection to nature as well as imbue the store with a cozy ambiance.

Regardless of the type of retailer you manage, you don’t have to rely on traditional product display elements like prefabricated shelves and clothing racks. Instead, you can try upcycling items—particularly those related to your industry—to create a memorable display that will leave your customers in awe and even potentially increase foot traffic to your store.

It"s no secret that customers are especially susceptible to making impulse purchases when waiting in line at the cash register or POS (point of sale), so why not use that information to your advantage? One great way to increase sales is to create a captivating POS display your customers simply can"t ignore.

This idea is easiest for clothing retailers to adopt, but it also works for shops that specialize in goods such as jewelry, accessories, footwear, and even wearable technologies.

Most shoppers are accustomed to trying on clothing, but what about other items like household appliances? By allowing your customers to try the product out, you’re giving them an experience that online shopping simply can’t beat.

Cross-merchandising, or displaying products from different categories together, is a time-honored practice for most clothing retailers. Here, mannequins prove to be a great asset, as they help your customers visualize which products go well together. For that reason, clothing retailers are advised not to display a single item on a mannequin but rather to create a full "look".

We humans are easily manipulated: If we see a store with no one in it, we assume it’s because no one wants to shop there. By contrast, seeing more people in a store can evoke FOMO (fear of missing out) in us.

For many moms, shopping with kids is a stressful affair, and that is the opposite of how you want your customers to feel in your store. By ensuring that the kids are having a good time, you can give mothers a much-needed opportunity to shop freely—which will get them to spend more time and hopefully more money at your store!

So why is digital Signage in a high street window any different from that installed throughout the sales floor? The sun and other environmental factors, if not considered during the project consultation phase, can cause major headaches once installed. In no particular order I"ll point out some of the more common problems you may have seen in the window of a high street store near you.

This could be something as simple as the display not being bright enough. Screen brightness is measured in nits or cdm2. As an example, a typical desktop monitor will be around 200 – 300 cd/m2; a commercial display used in digital signage will be anything from 400 – 750 cd/m2.

For a screen to be used in a north facing window, we recommend using a minimum of 1,000 cd/m2 and south, east and west would be a minimum of 2,000 cd/m2. Another important factor to consider is the anti-glare and anti-reflectivity properties of the display; there"s no point installing something that has very little anti-reflective properties and so looks like a mirror. Ask your supplier to quote for a panel with <2% reflectivity and you"ll be on to a winner. Finally, check so the ambient light sensor works and the brightness is turned up.

Let"s face it LCD displays hate the sun, it causes the panel to heat up and eventually turn black, this is after being discolored and ugly to look at.

The sun"s surface emits about 63 million watts of energy per m2. By the time the energy reaches the Earth, after traveling over 93 million miles, it hits the display surface with over 1,200 watts/m2 of energy, which in turn causes the temperature of the liquid crystal cell to increase significantly, even on the coldest of days.

The end result is the liquid crystals boil and turn black; this is what is known as solar clearing. Most consumer and commercial screens blacken or result in isotropic failure when the LCD panel overheats, sometimes this can be as low as 60 degrees Celsius. When we install window displays which face south, east or west, we make sure our panels are high temperature LCD panels capable of withstanding temperatures up to 110 degrees Celsius without blackening — crucial for direct sunlight applications.

Consumer TVs are not designed to be used in an environment other than in the home or other highly controlled environments and so are made using components that don"t need to be as robust as those in a commercial environment.

Because of this, those trying to cut costs will notice screen image and component problems sooner than should be expected. Installing the correct commercial displays will give you many years of service whilst providing a high-quality, visible image in all ambient conditions.

It"s important that the screen you choose is able to respond to the different light levels from day to night throughout all the seasons. An image that is too bright during the hours of darkness can be difficult to view and can cause glare for drivers. The panel should be able to dynamically adjust the brightness to keep your message viewable at all times. Again, whilst many consumer displays have ambient light sensors, they don"t have the range of adjustment often required for a commercial requirement.

Commercial environments and cheap screens don"t mix well. If you"re looking at rolling out a digital signage solution for engaging with customers on the shop floor, back of house communications with staff or digital window displays, then use a company that can show examples of other successful installations in your sector.

Clearly, human beings are highly visual in nature, and this is a fact that is particularly important when you’re running a physical store. One of the main reasons why people decide to shop offline is to see merchandise in person, and this is all the more reason to design winning retail displays.

The best way to make a lasting impression is to immerse your customers in a particular environment or setting. Check out the example below. The displays themselves are simple, and the retailer only makes use of a few simple racks and fixtures.

Keep this example in mind for your next display. Recognize that you don’t necessarily have to build something fancy. If you have a strong theme and ensure that all the components of your shop are in line with the story you want to tell, you can create a compelling and immersive experience using just a few simple products and fixtures.

In a survey by Ripen eCommerce, they found that the top reason people shop in brick and mortar stores instead of ecommerce is that physical retail enables shoppers to touch and feel items in person.

The key takeaway here? Create displays that encourage people to touch and feel for you products. If your items are sitting on a shelf or a table while still inside their respective boxes, you could be missing the chance to connect with your customers.

So, take your products out of their packaging and get shoppers to really experience your merchandise. Ulta Beauty, for example, does this with their hairdryers. While other stores keep the products in their boxes, Ulta has their hairdryers out for people to touch and feel them.

Need an easy and affordable way to breathe life into your visual merchandising? Use plants. Doing so doesn’t just make your displays more attractive, they can also create healthier and more pleasant shopping experiences.

Having more “green” displays clearly has some benefits, so consider incorporating plants into your designs.For inspiration, look no further than homeware retailer Harper & Grey House. Plants are a staple in their displays and the greens do a tremendous job in accentuating their merchandise.

Cross-merchandising is a subtle but effective way toincrease basket sizes and average order values. The practice promotes product discovery and entices shoppers to look at items that complement what they’re already buying.

There are a number of ways to implement cross-merchanding. One is to merchandise items that go together. You could, for example, create a display with a blouse, jacket, and matching purse.

Another idea? Display gift cards next to relevant products. Have a look at what Target is doing. The retailer has some baby-centric gift cards next to some toys in the store’s baby section to remind shoppers about their gift cards.

Speaking of little ones, have you considered creating kid-friendly displays? The practice can be quite effective particularly if you cater to Gen X and Millennial consumers.

Even the most creative displays will fall flat when they’re not well-lit. So invest, in the equipment to make sure that your products are displays in the best possible light.

Is your store on the small side? Consider using portable displays so you can make better use of your space. Such displays are easier to move so you can quickly re-merchandise your shop or make room for other things if necessary.

Portable displays can also help in keeping your visual merchandising focused and on-point. Since you have limited space, you’re forced to only display the most important and most high-impact products.

The following cookware display at Crate & Barrel does exactly that. The top part of the display has images of the items for sale along with a quick description of what each product is and what it does.

Colors can make or break your retail displays, which is why it’s essential to select the right color scheme. A big part of this will be driven by the colors of your products. If most of your items are come in pastel shades for instance, then those colors will be quite common in your displays.

That being said, how those products are displayed together matters a great deal. There are various ways to mix and match colors, so have a think about how you’ll do it in your displays.

The folks at Live By The Sword salon did an amazing job merchandising their shelf of Amika products, which come in a variety of colors.By really leaning into the colorful nature of Amika’s items, they were able to set up a vibrant display that pops.

Take this example from The LifeStyled Company. The team created a display featuring Babe Australia’s products, most of which come with predominantly white boxes and labels.

Timely displays are sure to grab the attention of your customers. Keep a close eye on your retail calendar and make sure that your visual merchandising coincides with relevant shopping events and seasons.

For instance, during last year’s back-to-school season, Target dedicated an entire corner to school supplies and relevant merchandise. The area of the store was filled with large, back-to-school displays that were impossible to miss.

If you’re running multiple stores, make sure your displays reflect the tastes and preferences of each location. Pay attention to local trends and popular products in the area and ensure they’re front and center in your displays.

Got a bunch of quotable quotes up your sleeve? See if you can incorporate them into your retail displays. When done right, a bit of text can complement your products and encourage shoppers to take a closer look.

And as a bonus, walls or displays with quotable quotes are a magnet for Instagram users. With the right display, you’re bound to gain a bunch of social shares and tags along the way.

If you’re looking for ways to showcase your full product lines without cramming your shelves and racks with too much merchandise, then see if you can use technology to “extend” your displays.

Case in point: when the online retailerShowpolaunched their pop-up store in Los Angeles, they chose to display a small selection of products in the shop.

In retail, space conveys value. The more space there is in a store or display, the higher the perceived value of the merchandise. This why many luxury retailers display items in standalone cases while discount stores overstuff their shelves with merchandise.

The right amount of space to use in your store depends on how you want to be perceived. But one thing is clear: if don’t want people to think that your products are cheap, then you’ll want to use fewer items in your display.

Take a look at this window fromSaks Fifth Avenue. The display features a single mannequin and table on which there’s just one pair of shoes. Aside from the paintings on the right, there aren’t a lot of details to distract people from the products.

Upcycling — the practice of using old or discarded materials to create something new — can help you build out-of-the-box retail displays. In the example below, we can see that the retailer used old chairs to create racks on which to hang their merchandise.

Now, don’t get us wrong: traditional racks and fixtures are still essential. But hopefully, this example encourages you to reimagine the use of old items. You never know — that old chair, box, or frame could be just the thing that would get your display to stand out.

If you’re celebrating a special holiday or occasion in your store, use your shop displays to show your festive side. Materials like balloons, tassels, garlands and other party supplies could help your displays pop.

With retail being more competitive than ever, there’s just no room for uninspired and mediocre retail displays. Now, more than ever, you need to constantly cook up in-store visuals can stop people in their tracks and encourage them to buy, share, and come back.

And remember that no matter what kind of display you have, it won’t be effective if it doesn’t showcase merchandise that your customers want to buy. That’s why it’s important to make data-backed decisions when it comes to merchandising. Use your POS or inventory management system to generate sales and product reports that will inform your decisions around what items to show off in your store.

The cathedral first approached us in February 2020 and were looking to modernise their signage and hopefully attract more visitors. They wanted to easily share information about the cathedral’s history and events with visitors as well as promote the cathedrals own visitor centre shop. . . . .

Mid West Displays offer a complete range of top performance digital advertising screens at unbeatable prices, along with an exceptional service from a fully trained UK support team. Every digital display screen comes with a 3-year warranty, optional network upgrade & FREE lifetime tech support.

Order digital display screens at affordable prices at Mid West Displays! Our electronic display screen range include feature-packed, easy-to-use digital advertising screens at some of the lowest prices around. Whether you require a large digital screen for advertising, shop window advertising, or a LED light display advertising board, we have the complete digital screen range for every need.

Looking for cheap digital display screens or a budget option? You’re in the right place! Our high quality and professional digital advertising screens are packed full of features at a brilliant price.

Our digital menu boards are the great way to create mouth-watering displays in your food-to-go venue thanks to their Android media player & powerful scheduling software. Order a stylish tablet-styled Android digital display & receive a FREE wall mounted shop display monitor with every purchase.

Don’t let the bright sunlight ruin your window display monitor - High Brightness Digital Advertising screens and even Ultra High Brightness Advertising Screens guaranteed to deliver dynamic content even in direct sunlight.

We also offer a super stylish, super-slim, double-sided advertising screen - A freestanding Ultra High Brightness digital poster. Pair with a sleek Android A-board advertising screen that brings your brand to the street.

Our fully trained team can help you choose the best digital advertising display screens for your requirements and budget. We can help you understand any of our products in more detail if you want us to, for example, explaining the installation of apps and the different features of each shop display monitor.

We also can offer an installation service for all of our digital media displays to ensure the screens are positioned for maximum impact inside your store, salon or showroom. Our experienced installation teams work across the whole of the UK and aim for minimum disruption and maximum effectiveness. To find out more about our shop digital display installation, talk to the team on 01743 465 531

Digital advertising display screens offer endless marketing options to help boost your business and build your brand. For example, electronic display screens can show ads, videos, traditional store signage, images, text and can be touch screen to engage with customers. Digital signage opens up almost limitless possibilities for in-store and in-window displays

In our lifetimes, we’ve seen retailers dress window displays with clothed mannequins, arranged furniture and fanciful scenes — all to grab attention and ideally pull consumers through the doors. Almost every retailer, short of luxury brands, has been known to put up window posters touting price discounts, special promotions or inventory clear-outs.

The future of retail storefront advertising is the digital display. This strategy serves the same goal of bringing in traffic to a retail store, but it employs different, far simpler and more flexible tools.

We’re seeing retailers — from department store operators and brands with big, flashy flagships to local small business owners — using shopfront digital signage to drive specific goals like increased foot traffic and sales, improved shopper experience and holistic branding. And these retailers are seeing the benefits, too. Backed by integrated content management systems (CMS) and data analytics platforms, retailers can track the return on investment (ROI) of strategically placed and managed digital signage.

Paper posters and printed fabric light boxes are less costly in the short term than digital displays. Plus, with the ability to leverage programmatic ads, retailers can offset the digital signage investment by selling ad space to vendors.

Aside from creating revenue opportunities, digital signage leads to accelerated change-out speed, reduced resource and operation costs, increased inventory and higher impact when compared to paper posters. Digital displays also support a connected customer journey that retailers can control to optimize convenience, efficiency and, of course, sales.

Installing a new poster in a window might take a minute or two to complete, but the planning and coordination typically take weeks. The artwork has to go through the creative development and approval processes. Then the material goes to prepress and then to a printer. Finally, the posters must be shipped to potentially thousands of sites and hung up on the windows.

With digital signage, once new artwork is created, the scheduling, targeting and distribution of new content can happen in a matter of minutes. As long as the network is set up properly, compliance should be 100 percent — something retail brands can only dream about with analog messaging. Leveraging software like Sprinklr, retailers can minimize the investment even more by displaying user-generated content through social channels.

Content management software like MagicINFO Cloud even makes it possible to automate the messaging on a store’s traffic-stopping retail signage. The software lets retailers monitor multiple devices from a single platform and schedule content to change based on the time of day or week. Most Samsung displays, such as the 4K slim QM series, are system-on-chip (SoC), which means MagicINFO is preinstalled and ready to go out of the box.

An effective shopfront display design can reduce operating costs for retailers, a critical point as companies work with a reduced workforce. Expenses are cut because there are:

One of the primary reasons billboard companies have converted their big roadside signs to digital is they now have the ability to sell and run as many messages as they want off a single billboard “face.” The same thing applies to window displays. Retail brands can be equipped to run as many messages as they want and do things like schedule different messages for different consumer profiles by time of day or week.

A fast food operator with a printed window poster for a breakfast special gets nothing out of that messaging for much of the day, but digital signage enables the operator to tune the message as consumers’ needs change, highlighting lunch specials, drive-home specials and late-night snacks.

Conventional digital signage may work in limited circumstances, but most window displays require high-brightness displays equipped with enough lighting power to overcome bright sunny days on the streets, or even inside spaces with big windows and glass ceilings.

An LCD can deliver 4K on a single 55-inch display, and narrow bezel models can be tiled together for in-window video walls delivering incredible detail. These displays may look great in the windows, but the rear of traditional LCD displays either look like the backs of TVs or like big, bland boxes.

Samsung solved that problem with a super thin back-to-back display — using a high-brightness LCD facing out to the street, and a more conventional digital display facing into the store. These dual displays can play the same messaging or run separate images or videos, depending on merchandising and marketing needs.

For retailers and visual merchandising teams who decide to start applying digital to their windows, there are several ways to assess the value and impact of shopfront display designs.

An increase in sales is the most obvious indicator, but sales may climb for reasons beyond window display messaging. It might be as simple as a low price that brings people in. The classic way to measure the impact of in-store marketing is to measure what happens in a set of stores that have added things like window displays against a set of stores that are similar in terms of normal sales performance, foot traffic and shopper profile, but that do not have those displays.

Foot traffic analytics software such as FastSensor can also track which marketing messages on screens get people to stop, and how long they look. Retailers can then use all that data to compare against store performance indicators, giving them a far richer understanding of the impact of window marketing initiatives and the data they need to make adjustments and optimize.

Audit the site. Is the window in direct sunlight? All day? Part of the day? This will affect what brightness levels a screen needs to support, and its ability to bear the heat and glare of the sun.

Optimize your outdoor signagewith Samsung high-brightness displays to better engage audiences and increase foot traffic. And get your free guide togrowing your retail businessby adopting future-proof, e-commerce technology.

Creating a window display is a lot like creating web content. If you write a formulaic blog post packed with clichés, it won’t resonate with your audience. Similarly, if you plop a standard mannequin dressed in a seasonal outfit in your window display, it won’t persuade anyone to shop at your store.

And for this very reason, we’ve decided to highlight the window displays that tell some of the most captivating stories in retail and teach you how to tell them through your own window display. By leveraging storytelling, you can pull people into a narrative and evoke warm feelings and emotions they associate with your brand, driving them to not only visit your store but also buy your products.

Even if your window display tells an incredibly vivid story, it won’t resonate with your audience if they can’t visualize themselves in that narrative. In other words, you need to make sure your window display is relatable and relevant to your target customers’ lives.

If Isabel Marant’s target customers were teenagers, though, this window display probably wouldn’t resonate with them. Most teens can’t relate to this display’s story.

That said, you don’t want your window display to get so targeted that it alienates people who aren’t exactly best-fit customers but still want to buy your products.

For example, when Sessions Music, an education company, discovered that 75% of their students were under the age of 15, they designed their display windows to grab young students’ attention. But this decision made people think Sessions Music only offered music programs for children, and a bunch of people started asking them if they offered music programs for adults, even though Sessions Music has offered them for their entire existence. Unfortunately, their window display didn’t make that clear.

Sessions Music’s display window mishap teaches us a valuable lesson when using data to understand our customers. Data, in its raw form, is just a bunch of numbers packed into a spreadsheet. The actual value of data are the insights that lie within. But to truly extract those insights, you must think critically about the context your data was generated from.

In a world where countless brands fight for a limited amount of attention, the only way your window display can grab people’s attention is by being original. But that’s easier said than done.

Cliches repel attention. They sap your window display’s creativity and can’t activate the prefrontal cortex, which is the part of the brain responsible for experiencing emotions.

Instead of displaying their best-selling products with a standard crew of ghouls and goblins in their window, they cleverly framed one of their products, brooms, as a witch’s broomstick, which helped them tap into people’s Halloween spirit in a refreshing way.

By taking an unexpected approach on a popular theme, Cole Fox Hardware could separate themselves from the pack and appeal to people who were tired of seeing ghosts or jack-o-lanterns in every other window display.

Bertuli, a menswear retailer, understands our desire to transcend our current selves. And by displaying an outfit with a Batman shadow, they’re communicating that wearing their clothes will enable their customers to channel their inner-Batman.

If you want to evoke the same type of emotions in your customers as Bertuli does, start thinking about the ideal lifestyle your customers want and use your window display to convince them that your products can help them live it.

To capture people’s imaginations through your window display, you need to make sure it physically grabs their attention. One of the best ways to do this is by placing the most visually engaging element of your window display at eye level.

The most visually engaging element of your window display is usually the key feature of the product you’re showcasing. For instance, check out this exhibit from Seneca College’s annual fashion show called Redefining Design.

By hanging this stylish outfit’s key feature, a jacket that resembles a suave professional strolling through the airport, on his way to catch a flight for an important meeting, at eye level, the display can draw people in and plant this exact image in their heads. Eventually, these people will start visualizing themselves as this suave professional, which stimulates their desire to buy the entire outfit.

Historically, a huge advantage digital marketing has had over visual merchandising is that you can easily gauge your content’s performance or its impact on website traffic and lead generation. At a brick and mortar store, it can be hard to measure a window display’s performance. You could tie sales back to your display, but, in all honesty, your store experience, sales people, and merchandise influence revenue much more heavily than your window display does.

To really gauge the value of your display, you need to track the metrics that align with its main purpose -- getting people in the door. But how do you do that?

In recent years, vendors have released software that can measure your store’s foot traffic and, in turn, help you understand which window displays bring in the most store visitors. Once you collect enough of this data, you can leverage proven window displays to boost foot traffic and even test new ideas and concepts.

In our lifetimes, we’ve seen retailers dress window displays with clothed mannequins, arranged furniture and fanciful scenes — all to grab attention and ideally pull consumers through the doors. Almost every retailer, short of luxury brands, has been known to put up window posters touting price discounts, special promotions or inventory clear-outs.

The future of retail storefront advertising is the digital display. This strategy serves the same goal of bringing in traffic to a retail store, but it employs different, far simpler and more flexible tools.

We’re seeing retailers — from department store operators and brands with big, flashy flagships to local small business owners — using shopfront digital signage to drive specific goals like increased foot traffic and sales, improved shopper experience and holistic branding. And these retailers are seeing the benefits, too. Backed by integrated content management systems (CMS) and data analytics platforms, retailers can track the return on investment (ROI) of strategically placed and managed digital signage.

Paper posters and printed fabric light boxes are less costly in the short term than digital displays. Plus, with the ability to leverage programmatic ads, retailers can offset the digital signage investment by selling ad space to vendors.

Aside from creating revenue opportunities, digital signage leads to accelerated change-out speed, reduced resource and operation costs, increased inventory and higher impact when compared to paper posters. Digital displays also support a connected customer journey that retailers can control to optimize convenience, efficiency and, of course, sales.

Installing a new poster in a window might take a minute or two to complete, but the planning and coordination typically take weeks. The artwork has to go through the creative development and approval processes. Then the material goes to prepress and then to a printer. Finally, the posters must be shipped to potentially thousands of sites and hung up on the windows.

With digital signage, once new artwork is created, the scheduling, targeting and distribution of new content can happen in a matter of minutes. As long as the network is set up properly, compliance should be 100 percent — something retail brands can only dream about with analog messaging. Leveraging software like Sprinklr, retailers can minimize the investment even more by displaying user-generated content through social channels.

Content management software like MagicINFO Cloud even makes it possible to automate the messaging on a store’s traffic-stopping retail signage. The software lets retailers monitor multiple devices from a single platform and schedule content to change based on the time of day or week. Most Samsung displays, such as the 4K slim QM series, are system-on-chip (SoC), which means MagicINFO is preinstalled and ready to go out of the box.

An effective shopfront display design can reduce operating costs for retailers, a critical point as companies work with a reduced workforce. Expenses are cut because there are:

One of the primary reasons billboard companies have converted their big roadside signs to digital is they now have the ability to sell and run as many messages as they want off a single billboard “face.” The same thing applies to window displays. Retail brands can be equipped to run as many messages as they want and do things like schedule different messages for different consumer profiles by time of day or week.

A fast food operator with a printed window poster for a breakfast special gets nothing out of that messaging for much of the day, but digital signage enables the operator to tune the message as consumers’ needs change, highlighting lunch specials, drive-home specials and late-night snacks.

Conventional digital signage may work in limited circumstances, but most window displays require high-brightness displays equipped with enough lighting power to overcome bright sunny days on the streets, or even inside spaces with big windows and glass ceilings.

An LCD can deliver 4K on a single 55-inch display, and narrow bezel models can be tiled together for in-window video walls delivering incredible detail. These displays may look great in the windows, but the rear of traditional LCD displays either look like the backs of TVs or like big, bland boxes.

Samsung solved that problem with a super thin back-to-back display — using a high-brightness LCD facing out to the street, and a more conventional digital display facing into the store. These dual displays can play the same messaging or run separate images or videos, depending on merchandising and marketing needs.

For retailers and visual merchandising teams who decide to start applying digital to their windows, there are several ways to assess the value and impact of shopfront display designs.

An increase in sales is the most obvious indicator, but sales may climb for reasons beyond window display messaging. It might be as simple as a low price that brings people in. The classic way to measure the impact of in-store marketing is to measure what happens in a set of stores that have added things like window displays against a set of stores that are similar in terms of normal sales performance, foot traffic and shopper profile, but that do not have those displays.

Foot traffic analytics software such as FastSensor can also track which marketing messages on screens get people to stop, and how long they look. Retailers can then use all that data to compare against store performance indicators, giving them a far richer understanding of the impact of window marketing initiatives and the data they need to make adjustments and optimize.

Audit the site. Is the window in direct sunlight? All day? Part of the day? This will affect what brightness levels a screen needs to support, and its ability to bear the heat and glare of the sun.

Optimize your outdoor signagewith Samsung high-brightness displays to better engage audiences and increase foot traffic. And get your free guide togrowing your retail businessby adopting future-proof, e-commerce technology.

LG takes pride as the leading provider of innovative, flexible and feature-packed Commercial Display Products in the market. Boasting the cutting-edge features and modern design, LG Commercial Displays redefines a whole new way of delivering an ultimate viewing experience to enhance engagement with the audience. From Ultra UD OLED monitors for a digital signage network to hospitality TVs for in-room entertainment solutions, LG Commercial Displays offer a variety of display products to meet the demands of every business environment including:

Commercial TVs: Designed with industry-specific features to deliver customized content to entertain your clients. From advanced commercial LED TVs to affordable LG SuperSign TVs, explore our wide variety of options that will fit your display needs.

Digital Signage: Raise your sales with LG Digital Signage and discover our collection of LED Backlit Displays, DS Media Players, Stretch and Touch Screen Displays. Our digital signage displays are available in different sizes and specifications to match the requirements of your business.

Outdoor Displays: Engage with your audience with Open Frame, Window-Facing or LG MRI Displays featuring the latest technology in digital outdoor displays. Experience a revolutionary way to interact with your consumers in any outdoor environment.

Monitor & TV Accessories: Install your display TVs and monitors with genuine and easy-to-use TV wall mounts and stands for an enhanced viewing experience.

Creating a window display is a lot like creating web content. If you write a formulaic blog post packed with clichés, it won’t resonate with your audience. Similarly, if you plop a standard mannequin dressed in a seasonal outfit in your window display, it won’t persuade anyone to shop at your store.

And for this very reason, we’ve decided to highlight the window displays that tell some of the most captivating stories in retail and teach you how to tell them through your own window display. By leveraging storytelling, you can pull people into a narrative and evoke warm feelings and emotions they associate with your brand, driving them to not only visit your store but also buy your products.

Even if your window display tells an incredibly vivid story, it won’t resonate with your audience if they can’t visualize themselves in that narrative. In other words, you need to make sure your window display is relatable and relevant to your target customers’ lives.

If Isabel Marant’s target customers were teenagers, though, this window display probably wouldn’t resonate with them. Most teens can’t relate to this display’s story.

That said, you don’t want your window display to get so targeted that it alienates people who aren’t exactly best-fit customers but still want to buy your products.

For example, when Sessions Music, an education company, discovered that 75% of their students were under the age of 15, they designed their display windows to grab young students’ attention. But this decision made people think Sessions Music only offered music programs for children, and a bunch of people started asking them if they offered music programs for adults, even though Sessions Music has offered them for their entire existence. Unfortunately, their window display didn’t make that clear.

Sessions Music’s display window mishap teaches us a valuable lesson when using data to understand our customers. Data, in its raw form, is just a bunch of numbers packed into