au optronics tft lcd pricelist

On January 9, 2012, in San Francisco, AUO Corporation begins trial in the case brought against it, its subsidiary AUO America and five of its current and former executives by the United States Department of Justice ("DOJ"). Despite the huge fines sought by the DOJ, AUO continues to fight the case because it is the right thing to do as it wishes that the real facts be presented through trial. The Company believes that the allegations made by the DOJ and the large fines the DOJ seeks to obtain are not warranted by the law and facts, and the Company believes the executives who have been charged are innocent of the charges. The Company continues to fight because it believes in the integrity of those who have worked tirelessly to make the company what it is. If a company, for expediency reasons, chooses to plead guilty and requires its executives to cooperate with the plea and serve prison terms, not only would it fail to protect the shareholders’ and investors’ interests, but it would also mean rejecting the diligence and hard work of all those who built the company, and instead to cast aspersions on their character and conduct in building the company, which goes against AUO’s core value. This, AUO will not do.

The story of AUO is very much the story of Taiwan itself. The growth of AUO was filled with competition and challenges. When AUO entered this industry more than a decade ago, the Company knew that the international competitors were dominant, and had been in the business for years. Despite the odds, AUO took on the challenge and has fully and fiercely competed with its rivals. The Company did not, as the DOJ alleges, fix prices with its competitors to get to where it is now. AUO competed with others through its innovation, hard work and the efficiency of its employees to gradually become a global leader in the TFT-LCD industry.

Doing the right thing, however, is not always the easiest thing. The executives have paid a high price for their stance. In 2010, after the indictments were finally issued, and although the executives appeared in court voluntarily, they were accused by the DOJ of being “flight risks” merely because there was no extradition treaty between the US and Taiwan. The executives were forced to stay in the United States. The executives then tried as best as they could to maintain their obligations to the Company, their peers, co-workers, employees, and most importantly, their families thousands of miles from home. Some had elderly parents in failing health who they could not see and could not take care of in their twilight years. Others had young children who they could not see grow up, and could only communicate with on the phone or on-line. Professionally, the executives had to try to do their job based thousands of miles away without the ability to interact with others face-to-face.

The easy route would have been to plead, but pleading would have meant sacrificing core values and admitting to something that was not true. During trial, AUO is confident that the facts will come out related to how competitive the TFT-LCD business has been; how competition in the industry has been fierce, driving many companies to abandon the business and leaving only those who are the most efficient and with the lowest cost; and most importantly, how the fierce competition drove the price for panels down lower and lower, making products from monitors to notebooks to flat screen televisions more affordable for everyone.

AUO and its executives have made many sacrifices in the past years. The sacrifices have been made to protect the interest of its shareholders and investors, to guard the core value of the Company and to seek justice, and because, while others may have forgotten, AUO still remembers the story of how it fiercely competed with its rivals in the TFT-LCD industry.

AU Optronics Corporation is Taiwan"s largest producer of flat panel displays--that is, thin film transistor liquid crystal display panels, or TFT-LCDs--and is also the world"s number three manufacturer, trailing only South Korea"s Samsung and LG-Philips. As the first Taiwanese company to begin producing active matrix LCDs in the early 1990s, AU Optronics has played a leading role in Taiwan"s transformation as one of the world"s high-technology centers. The company has expanded its production from small-sized panels to the latest-generation large-scale panels, such as Taiwan"s first high-definition 46-inch television panel, debuted in late 2003. AU Optronics also has developed a strong in-house research and development component, which has enabled it to become the first in the world to produce an amorphous silicon-based TFT OLED (organic light-emitting display). The company expects to put this technology into practice producing panels for new generation mobile telephones--including those produced by sister company BenQ, Taiwan"s leading mobile phone producer. AU Optronics operates subsidiaries in Taiwan, Japan, China, the United States, and The Netherlands, with production based in Taiwan and in Suzhou, China. In 2003, AU Optronics posted revenues of more than TWD 104 billion ($3.1 billion), multiplying its sales by more than 18 times since 1999. The company is led by Chairman K.Y. Lee, who is also chairman of BenQ Corporation.

With RCA"s assistance, ERSO successfully launched Taiwan"s first IC production facility. In 1980, the government body spun off the IC line into a new company, United Microelectronics Corporation (UMC). UMC at first turned out small chips for the consumer market, such as for use in digital wristwatches. Through the decade, however, UMC continued to develop its technology--and the sophistication of its production capacity. Commodity production remained, however, a major part of the company"s business.

In 1985, UMC became the first of Taiwan"s IC producers to go public, listing on the Taiwan Stock Exchange. The listing enabled the company to begin pursuing a diversification into other emerging technologies. One of these was the small but potentially vast market for liquid crystal display (LCD) panels. UMC"s interest turned toward the development of thin-film transistor (TFT) technology, and in 1990 the company backed the founding of a new company dedicated to the development of TFT-LCD technology, called Unipac Optoelectronics. UMC was to remain a major Unipac shareholder throughout the decade.

Turning once again to foreign partners in a series of technology transfer agreements, Unipac set out to build its own first-generation production plant, known as Fab L1 within the company, at the newly built HsinChu Science-based Industrial Park. That facility began testing in the early 1990s, and by 1994 had launched full-scale production.

Portable computers, however, represented the most buoyant market for TFT-LCD technology. At the middle of the decade, the 10.5-inch form factor became the industry standard. Yet, Unipac, like other emerging Taiwanese LCD manufacturers, continued to lag behind its larger competitors in Japan and Korea, while depending on technology brought in from these countries and elsewhere. At the same time, Unipac faced impending pressure from a number of new competitors, which were ramping up to production of their own large-size panels in the latter half of the 1990s.

One of the new companies was Acer Display Technologies (ADT), which was founded as a subsidiary of the fast-growing computer group in 1996. ADT"s ambitions took a big step forward in 1998, when the company signed a technology transfer agreement with IBM. Not to be outdone, Unipac reached its own technology transfer agreement that year with Japan"s Matsushita. Both agreements promised to boost Taiwan"s capacity for producing large-sized TFT-LCD panels.

The agreement with Matsushita enabled Unipac to complete its second-generation fab, which began mass production in 1999. The company"s entry into the large-sized panels market launched its transformation. From sales of just $20 million in 1998, Unipac entered a period of explosive growth. By the end of 1999, the company"s revenues topped $70 million.

By March 2000, Unipac launched its first 17-inch TFT-LCD, becoming the first in Taiwan to produce in the larger than 15-inch category. The company followed that triumph with a listing on the Taiwan Stock Exchange, ultimately reducing UMC"s stake in Unipac to just 40 percent. Soon after Unipac"s public offering, it was joined on the stock exchange by ADT, also making its stock market debut. By the end of 2000, Unipac had launched mass production in its newest Generation 3.5 facility, FAB L3m, capable of producing 60,000 sheets per month. In the meantime, Unipac continued producing its original small-sized screens, capturing the world"s number two position in that market, behind leader Sharp of Japan.

UMC had in the meantime been structuring its operations, shedding its commodity ICs business to refocus itself as a pure-play semiconductor foundry. As part of that effort, UMC sought a means to spin off its LCD business. In 2001, Unipac found a new partner when Acer agreed to spin off its own display panels subsidiary ADT into a new, merged company together with Unipac, called AU Optronics. The chairman"s seat at the new company was taken by K.Y. Lee, who also served as chairman at another Acer offshoot, BenQ Corporation.

AU Optronics" combined production capacity--which included two LCD facilities from ADT--placed it among the global industry"s leaders, and also gave it the top position in the domestic market. The company"s combined clout encouraged it to launch an effort to gain greater control of its technology requirement. In 2000, AU Optronics opened its research and development facility in Hsinchu. As the company"s executive vice-president, Lu Po-Yen toldEBN: "The research and development of various types of new products has become the key for us to surpass our current high position and quicken the pace of our ascension to the world"s no. 1 flat-panel-display company."

As part of that effort, the company pledged to spend some $300 million leading up to 2005, doubling its previous research spending. The effort began to pay off toward the end of 2002, when the company displayed its first fifth-generation LCD panel. By then, the company also had finished development on the world"s first amorphous silicon-based organic light-emitted display (OLED). The company formally debuted the completed product, a four-inch screen, in 2003.

By the end of 2002, AU Optronics" research and development push began paying off for the company--in that year, AU Optronics led the market in filing for new patents, with 265 patent rights applications. AU Optronics also had been stepping up its production, including the June 2002 launch of a new fab in Suzhou, on the Chinese mainland, with a production capacity of 50,000 LCD modules per month.

By 2003, AU Optronics was able to claim the number three position worldwide in shipments of large-sized TFT-LCD panels, as the market for computer peripherals and especially for new LCD-based televisions began to take off worldwide. In August of that year, the company launched production of the world"s first 30-inch wide LCD television panel. This was followed soon after by the debut of the first Taiwan-built 46-inch HDTV LCD panel. At the other end of the scale, AU Optronics began targeting the mobile phone market, launching production of its own low-power screens. The company also sought to gain a foothold in the palm-sized market, debuting Taiwan"s first two-inch transreflective LCD screen in October 2003. By the end of that year, the company"s annual sales had soared past TWD 104 billion ($3.1 billion).

As it entered 2004, AU Optronics had launched construction of a new sixth-generation LCD fab, slated for completion in 2005. The company also began plans for a new seventh-generation fab, originally scheduled to enter mass production in 2007. However, poor market conditions--a drop-off in demand in late 2004 combined with the rapidly falling prices of LCD-based televisions and computer monitors--forced AU Optronics to consider placing the opening of the new facility on hold. Nonetheless, AU Optronics seemed on course to achieve its goal of becoming the world"s leading maker of TFT-LCD screens by the middle of the decade.

Principal Subsidiaries: AU Optronics (Suzhou) Corporation (China); AU Optronics Corporation America; AU Optronics Corporation Japan; AU Optronics Europe B.V. (Netherlands); AU Optronics Korea.

2004: The company launches construction of a sixth-generation production plant, slated to open in 2005; the company considers suspending construction of a seventh-generation plant due to poor market conditions.

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Samsung Display has left a big enough gap in the LCD TV panel market which will quickly be filled by Chinese and Taiwanese companies. More specifically, CSOT from China and AUO from Taiwan are expected to increase their market share by supplying LCD TV panels to Samsung Electronics. The latter got 1/3rd of the LCD panels from Samsung Display last year. CSOT is one of the usual suspects because it has previous...

According to TrendForce, Samsung Display"s exit from the LCD market will cause a "major reshuffle". While 2019 was marked by an oversupply of display panels resulting in a significant drop in panel prices, this year is marked by the lowered demand in most end products due to the COVID-19 pandemic. Samsung Display"s plans to exit the LCD market by the end of the year brings further uncertainty. Currently, the company...

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At Touch Taiwan 2019, AU Optronics will present several new display technologies. One of them is an ink-jet printing OLED technology for 17.3-inch 4K UHD panels with 120 Hz refresh rate, a pixel density of 255 ppi, high brightness and wide colour gamut. Another interesting product will be a 5.6-inch AMOLED display that can be folded inwards or outwards for a customized design according to client requirements. Using...

AU Optronics has announced that it will participate in Touch Taiwan 2019 at the Taipei Nangang Exhibition Center from August 28 to 30. One of AUO stars is the 85-inch 8K bezel-less ALCD TV with advanced HDR technology. It has ultra-high-density LED backlight modules and an increased number of dimming zones (up to 1024) and offers a peak brightness up to 2000 nits. According to AUO, its 8K TV provides high detailed...

The exhibition highlights include the 5-inch FHD OLED panel, a full lineup of smartphone applications with high resolution and super narrow bezel panels ranging from 5" to 5.7", the 10.1" AHVA tablet display, and the 65-inch and 55-inch UHD 4K LCD TV panels. For public information displays, AUO will showcase the 55" switchable mirror display and the 65" hybrid transparent display for the vending machine. Furthermore, AUO will also exhibit One-Glass-Solution (OGS) touch solutions to provide high value-added display solutions to its customers.

As smartphones gets more popular and the sizes of mobile displays grow larger, AUO continues to develop a full lineup of smartphone panel sizes and features to meet customized and diverse product demands. Recently, AUO has successfully won the business in China"s high-end smartphone market.

In this exhibition, AUO will present its 5-inch FHD OLED smartphone which boasts the world"s highest resolution. The OLED panel is made by the fine shadow mask process and its resolution reaches 443 ppi. It not only features low power consumption, and high picture quality, but is also equipped with high contrast, high brightness, fast response time, and free viewing angle, providing the best visual experiences to viewers.

In terms of LCD smartphone panels, AUO will unveil a series of display applications ranging from 5 inches to 5.7 inches, adopting AHVA technology with LTPS production process, or Hyper LCD technology. These panels are equipped with full HD resolution or HD720, and wide viewing angles. In particular, AUO"s 5-inch Full HD AHVA Mobile Display has full HD resolution of 443ppi (1080x1920), satisfying consumers" ultimate quest toward exquisite image quality. The design of super narrow bezel with a mere 1mm-width from display area to touch panel border maximizes the display area available, making image and video viewing area larger in frame size.

AUO is leading the development of the UHD 4K display technology, the hottest trend in the TV display market. The 65-inch and 55-inch UHD 4K TV panels that will be demonstrated in the exhibit feature a quad-HD resolution of 3840x2160. They not only present more vivid and lifelike images, and clearer image depth for more stereoscopic pictures, but also show smoother dynamic images. Among them, AUO"s 65-inch UHD 4K panel equipped with pattern retarder 3D presents even more vivid and higher quality 3D images.

The commercial applications of public information displays are becoming more diverse. AUO will demonstrate various innovative and high value-added applications, including digital signage, transparent cabinet showcases, mirror displays, and transparent displays for vending machine in the exhibition. The 55-inch Switchable Mirror Display can show Full HD advertising information and image. Its touch function allows users to freely choose the content they wish to view. Users can browse the latest merchandise information during clothes fitting when the panel is switched to a stylish full-length mirror function. This mirror display application can make the best use of shop space and become a critical facility in apparel outlets or boutiques.

Moreover, AUO will also showcase its 65-inch Hybrid Transparent Display for smart vending machines. Its panel transparency and color saturation can be adjusted based on store owners" demands for highlighting product features to make the multimedia contents displayed clearer, vivid and colorful. This Hybrid Transparent Display also has built-in touch functions and interactive games. It could be further applied to displays of home appliances in the future, or shop windows. It is a fine example of innovative display technology leading the trend for showcase display.

AUO has made an accomplishment in the development of touch total solutions. AUO"s exclusive One Glass Solution Touch integrates the cover lens and sensor glass into the ultra slim and light modules. The direct bonding manufacturing process has simplified the production procedure of the integration of touch structure, panel and backlight to provide slimmer and lighter, high optical and anti-glare performance modules. In addition, AUO will introduce its 11.6-inch display panel for ultra notebook application with OGS Touch and AHVA technology. The thickness of its touch panel is only 0.7mm making it much thinner and lighter.

More exhibition highlights include: AUO"s in-cell touch panel technology and curved displays for slot machines which will be showcased at China Information Technology Expo (CITE) 2013. Mr. Paul Peng, President of AUO, also the Chairman of Taiwan Display Union Association (TDUA), will give a speech titled "Improving Cooperation for Complementary Advantages", on April 11, 2013 at Flat Panel Display Industry Forum.

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