moto z play lcd panel price in pakistan quotation

Want To Buy Mobile Phones LCD Panel Unit Touch Screen In Pakistan? We’ll Deliver You the Lowest Price & Supreme Quality Mobile, Tablet, Laptop & Smart Watch Spare Parts All Over In Pakistan. DMarket.Pk will Never Be Beaten on Choice, Quality. There is a Bunch of Reasons why our Customers Keep Coming Back!

Motorola Moto Z Play LCD Panel XT1635-02, XT1635-01 Display Screen Replacement Required Special skills and techniques required for proper installation.

Motorola Moto Z Play LCD Unit Panel Connect to your phone motherboard without actually completely fitting the product and without removing any protection film.

Motorola Moto Z Play LCD Panel Test functionality. If the product seem to be working fine, then attach the product to the phone and try to use the product for few hours, again without removing the protection warranty film and don’t paste glue.

When you are totally satisfied with the product functionality, you can now remove all the protection warranty film and use your phone normally (Removing the protective warranty film means acceptance of the item).

If you do not find suitable Mobile Phones, Tablet & Apple Watches Part’s.We will struggle to supply the searched product As Soon As Possible. Just Submit

Professional QC Team to control the quality of the parts to make sure our products always Top quality. Do business with us to ensure your money buys the right Goods.

TFT LCD: A thin-film transistor liquid crystal display (TFT LCD) is a type of liquid crystal display (LCD) that makes use of thin-film transistor technology in order to improve qualities such as contrast and addressability. TFT technology means that an individual transistor is used to drive each individual pixel, allowing for faster response times.

InCell: In-cell displays are revolutionary in the sense that they combine a digitizer, use touch input, and integrate an LCD screen into a single-layer display. Some reports also suggest that in-cell technology displays provide better resolution compared to standard LCD screens.

IPS LCD: IPS LCDs are the next level of TFT LCD displays providing wider viewing angles and lower power consumption which leads to much-improved battery life. IPS-LCDs obviously are costlier than normal TFT LCD.

OLED: This happens to be the newest technology in for displays of mobiles and monitors. As far as the OLED tech is concerned you will find an organic material which is placed between two conducting sheets (an anode and a cathode), which are also put between a glass top plate (seal) and a glass-bottom plate (substrate).

AMOLED: AMOLED is a different type of OLED displays for mobiles and are fast gaining popularity in the top-end smartphone segment. AMOLED screens can show us many things that we are present on OLED display like brilliant color reproduction, lightweight, good battery life, proper brightness, etc.

Super AMOLED: Super AMOLED displays take upon the AMOLED displays and is primarily developed by Samsung. Super AMOLED is constructed with touch sensors placed on the display itself, as opposed to creating a separate touch-sensitive layer (as in capacitive touch screen). This makes it the thinnest display technology on the market. Super AMOLED displays are currently only present in Samsung devices but more phones could use the technology in the future.

If you are satisfied with our service and product, please leave us 5 stars positive feedback, and we will give you good geed feedback soon. If you are not satisfied with our service or products, hope you can give us an opportunity to make things better before you leave negative feedback.Please contact us for the first time if you have any complain, we will listen to you patiently, and try our best to help you solve the problems until you are happy. Business is not easy, hope we can understand with each other, the aim of us for a long time cooperation, never let you down.

Disclaimer:Motorola Moto Z Play LCD Replacement Display Touch Screen Digitizer Price is updated on regular basis from the authentic sources of local shops and official dealers. However, we do not guarantee the price of the Product mentioned here due to differences in USD conversion frequently as well as market price fluctuation.

moto z play lcd panel price in pakistan quotation

Q: What is the Meaning of the Motorola Moto Z LCD Panel Unit?If you are confused, then let us clear that the Panel (or Unit) is a complete display unit that consists of a display and touch screen glass. The simple meaning of a Panel is a complete unit of display and touch screen digitizer glass combined into a single unit. If you replace the panel, you can quickly restore your phone’s working condition in no time.

Q: How can I replace only the front glass without replacing the Panel?In most cases of screen damage, only the touch screen glass will receive the scratches, and the display will stay intact. In such cases, customers want to replace only the glass and retain the same display. Essentially, customers are looking to repair the damaged screen anyhow, and such operations are carried out in local markets where mechanics try to replace only the glass.

Q: Is it possible to test the panel without installing it?Many customers think that It is not possible to test the Panel without fitting it completely on their mobile. However, It is not true as you can easily connect the display temporarily to the motherboard and test everything, we also use the same mechanism to verify the display.

This is a completely risk-free process when you test the display before fitting. Simply ask the mechanic to connect the display temporarily to the motherboard and test it completely without pasting glue/double tape or removing the protective films. After verifying that everything is 100% perfect according to your desire, you can do the final fitting!

The variety of screens panel is huge in this industry, and everyone can’t keep all the models ready. That requires a lot of investment, which is typically not possible in small towns and even in metro cities. On top of that, availability is a big issue, and you can’t find the spare parts no matter how much cash you offer. If a model is no longer being manufactured, the prices shoot up, and you can’t even find the replacement parts for the said model.

The normal installation charges are around Rs 300-500, and you should always consult with a technician before installing the display. We suggest that you don’t try to install the display at home because that could have adverse results if you don’t know how to install the display with expertise.

Q: What if the display breaks during transit?We are aware that Panel display is very fragile and requires the safest possible packing. That’s why we pack your products in hard thermocol boxes accompanied by multiple layers of additional products, and so far, our clients have never faced a broken display issue.

Still, we know that customers are not satisfied until the products reach to them in a safe condition. Therefore, we suggest all customers record an unboxing video when you open the parcel.

Yes. We make sure to simulate the testing process before shipping the spare parts to our customers. The chances of receiving a defective or non-working part are almost non-existent. In case you face any issues. You can always contact us at

TFT LCD:A thin-film transistor liquid crystal display (TFT LCD) is a type of liquid crystal display (LCD) that makes use of thin-film transistor technology in order to improve qualities such as contrast and addressability. TFT technology means that an individual transistor is used to drive each individual pixel, allowing for faster response times.

IPS LCD:IPS LCDs are the next level of TFT LCD displays providing wider viewing angles and lower power consumption which leads to much-improved battery life. IPS-LCDs obviously are costlier than normal TFT LCD.

OLED:This happens to be the newest technology in for displays of mobiles and monitors. As far as the OLED tech is concerned you will find an organic material which is placed between two conducting sheets (an anode and a cathode), which are also put between a glass top plate (seal) and a glass-bottom plate (substrate).

AMOLED:AMOLED is a different type of OLED displays for mobiles and are fast gaining popularity in the top-end smartphone segment. AMOLED screens can show us many things that we are present on OLED display like brilliant color reproduction, lightweight, good battery life, proper brightness, etc.

Super AMOLED:Super AMOLED displays take upon the AMOLED displays and is primarily developed by Samsung. Super AMOLED is constructed with touch sensors placed on the display itself, as opposed to creating a separate touch-sensitive layer (as in capacitive touch screen). This makes it the thinnest display technology on the market. Super AMOLED displays are currently only present in Samsung devices but more phones could use the technology in the future.

moto z play lcd panel price in pakistan quotation

Before attempting any repair, be sure to ground yourself is an ESD (electro static discharge) strap. This will prevent static electricity from damaging the electronic components within the phone.

Screen replacement is very fragile product. We strongly suggest test before installation. Please simulates testing, which means mobile phone apart, (motherboard + LCD or screen) connected audio cable and new replacement, power on, test finished. If test OK, please install it. If it can not show, please contact us at the very first time. And please do not force it to be installed in mobile phone. We will not be responsible once the screen is installed.

moto z play lcd panel price in pakistan quotation

DHL, UPS, EMS,Fedex, Airline shipping, ocean shipping all can be offered. Once you make an order, our sales will check and list the safer and cheaper method for your reference.

moto z play lcd panel price in pakistan quotation

moto z play provide the touch interface in smartphones, which are vital for them to function. Alibaba.com stocks a stunning range of high-tech moto z play with vibrant color depictions. Truly crystal-clear displays of moto z play are available covering various brands and models such as the Samsung Galaxy Edge 2, OnePlus 7T, Samsung Galaxy C5, and many more.

moto z play are the most commonly used displays, as they produce great image quality while consuming low power. Rather than emitting light directly, they use back lights or reflectors to produce images, which allows for easy readability even under direct sunlight. moto z play are energy-efficient, and are comparatively safer to dispose of, than CRTs. moto z play are much more efficient when it comes to usage in battery-powered electronic equipment, due to their minimal power consumption.

Some other advantages of moto z play over the CRT counterparts are - sharper images, little to no heat emission, unaffected by magnetic fields, narrow frame borders, and extreme compactness, which make them very thin and light. Some types of moto z play are transmissive, reflective, and transflective displays. Transmissive displays provide better image quality in the presence of low or medium-light, while reflective displays work best in the presence of bright light. The third type of moto z play, transflective, combine the best features of both the other types and provide a well-balanced display.

Whether as an individual purchaser, supplier or wholesaler, browse for an extensive spectrum of moto z play at Alibaba.com if you don"t want to stretch a dollar yet find the best fit.

moto z play lcd panel price in pakistan quotation

Android, Google, Google Play, Nexus and other marks are trademarks of Google LLC. The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License. Oreo is a trademark of Mondelez International, Inc. group.

moto z play lcd panel price in pakistan quotation

Wholesale Supplier of a wide range of products which include LCD With Touch Screen For Moto E5 Black (Display Glass Combo), LCD With Touch Screen For Moto x Play (Display Glass Combo), Xiaomi Redmi 6pro Screen Combo, LCD With Touch Screen For Oppo A7 Display Glass Combo, LCD With Touch Screen For Oppo F1 Plus Display Glass Combo and LCD With Touch Screen For Moto E5 Plus (Display Glass Combo).

Got broken display in your Moto E5? Buy the complete LCD with Touch Screen for Moto E5 and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for Apple iMoto E5 comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your Moto X Play? Buy the complete LCD with Touch Screen for Moto X Play and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for Moto X play comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your Redmi 6 pro? Buy the complete LCD with Touch Screen for Redmi 6 pro and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for Redmi 6 pro comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your OPPO A7? Buy the complete LCD with Touch Screen for OPPO A7 and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for OPPO A7 comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your OPPO F1 PLUS ? Buy the complete LCD with Touch Screen for OPPO F1 PLUS and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for OPPO F1 PLUS comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your Moto E5 plus? Buy the complete LCD with Touch Screen for Moto E5 plus and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for Moto E5 plus comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your Moto G 1st gen ? Buy the complete LCD with Touch Screen for Moto G 1st gen and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for Moto G 1st gen comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your Moto G2? Buy the complete LCD with Touch Screen for Moto G2 and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for Moto G2 comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your Moto G3? Buy the complete LCD with Touch Screen for Moto G3 and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for Moto G3 comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your Moto G4 Play? Buy the complete LCD with Touch Screen for Moto G4 Play and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for Moto G4 play comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

? Buy the complete LCD with Touch Screen for Moto G4 Plus and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for Moto G4 plus comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your Moto G5? Buy the complete LCD with Touch Screen for Moto G5 and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for Moto G5 comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your Moto G5 Plus? Buy the complete LCD with Touch Screen for Moto G5 plus and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for Moto G5 plus comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

? Buy the complete LCD with Touch Screen for Moto G5s plus and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for MotoG5s plus comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your Moto G6? Buy the complete LCD with Touch Screen for Moto G6 and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for Moto G6 comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your Moto G6 play? Buy the complete LCD with Touch Screen for Moto G6 Play and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for Moto G6 play comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your Moto G6 Plus? Buy the complete LCD with Touch Screen for Moto G6 Plus and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for Moto G6 Plus comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your Moto G7 play? Buy the complete LCD with Touch Screen for Moto G7 Play and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for Moto G7 Play comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

? Buy the complete LCD with Touch Screen for Moto One Power and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for Moto One Power comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your Moto X? Buy the complete LCD with Touch Screen for Moto X and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for Moto X comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your Moto Z Froce? Buy the complete LCD with Touch Screen for Moto Z Froce and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for Moto Z Froce comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your Moto Z Play ? Buy the complete LCD with Touch Screen for Moto Z Play and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for Moto Z Play comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your Moto Z2 Play? Buy the complete LCD with Touch Screen for Moto Z2 Play and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for Moto Z2 Play comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your Redmi 4 ? Buy the complete LCD with Touch Screen for Redmi 4 and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for Redmi 4 comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your Apple iPhone 5? Buy the complete LCD with Touch Screen for Apple iPhone 5- Gold and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for Apple iPhone 5s comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your OPPO A3S? Buy the complete LCD with Touch Screen for OPPO A3S and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.The replacement combo lcd with touch for OPPO A3S comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your OPPO A5? Buy the complete LCD with Touch Screen for OPPO A5 and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for OPPO A5 comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your OPPO A57? Buy the complete LCD with Touch Screen for OPPO A57 and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for OPPO A57 comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your OPPO F1S? Buy the complete LCD with Touch Screen for OPPO F1S and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for OPPO F1S comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

Got broken display in your Samsung J Series ? Buy the complete LCD with Touch Screen for Samsung J Series - Gold and replace the broken, cracked or scratched screen in your handset. 100% Perfect fit with high manufacturing quality. With least technical know how required, it is easiest to replace display for your handset.

The replacement combo lcd with touch for Samsung J Series comes with manufacturing defect warranty and the shipping is done in secured packing to make sure you get the product in perfect shape.

moto z play lcd panel price in pakistan quotation

We will not be responsible for any damages to your cellphone or mobile phone or smartphone that you may cause during the changing and repair of replacement parts.

Sometimes your body may by positively or negatively charged and transfer of this charges to the spare part can destroy tiny, highly sensitive circuits

Simulate testing screen replacement by connecting the connector only and powering on the phone. The screen is a very fragile product before it has been glued to

Please simulates testing, which means take the mobile phone apart, (motherboard + LCD or screen) and connect the new replacement, power on the phone and run test.

When the test is finished and youre satisfied the new part works to your expectations, remove the protective stickers underneath the screen and continue with the repair and replacement.

Do not over-bend the flex cable. Please make sure LCD Display cable does not over-bend. Over 90 degrees bends will cause breakage and a black display.

moto z play lcd panel price in pakistan quotation

If you"re looking for Moto Z Play display or Moto Z Play screen replacement, eBay can help you get reasonable deals on new and used Motorola Z Play screens.

The Motorola Moto Z phone and its variations mainly used the IPS LCD and AMOLED screens. The IPS LCD is known for its consistent color and wide viewing angles. In fact, the retina technology is a high-end version of the IPS that can also be used on these phones. You will not be able to discern the individual pixels on the retina screen.

Despite the abundance of IPS LCD in the market, you"re most likely to find AMOLED-based Motorola Moto screens because Moto Z Play LCD screen replacement kits for Moto are readily available on eBay.

In the Motorola Moto Z phone, the company uses the AMOLED configuration, which is an advanced version of the TFT technology. TFT, a thin-film transistor, is a technology where each pixel is attached to the capacitor and a transistor. To compensate for the narrow viewing angle, Moto Z phones use AMOLED displays but with a 5.5-inch size and a QHD 2560 by 1440 resolution. The resolution is tested to provide good results, as the arrangement will ensure that you are not able to notice the subpixel arrangement on the screen.

Most Motorola Moto Z phones are fitted with Super AMOLED advanced screens. These types of AMOLED screens were first introduced by Motorola and marketed as brighter screens than traditional AMOLED screens offered by rivals. According to Motorola, its phones used HD 960 by 540.

In addition, these Super AMOLED advanced screens are also known to be 25% more energy-efficient than similar screens in the market. These screens also feature PenTile, which sharpens subpixels in between pixels to improve the visual experience. While looking for a replacement kit, you may also come across other marketing terms for AMOLED screens such as Super AMOLED Plus, HD Super AMOLED, and HD Super AMOLED Plus. All of these marketing terms are used by Motorola and other companies to define AMOLED variations.

Motorola screens using the Super AMOLED advanced and the Super AMOLED HD take advantage of the PenTile feature. The classic arrangement is the RGB color; however, this technology relies on 2 x 2 blocks of sub-pixels that contain a red, green, blue, and white pixel element. Engineers believe that adding the clear white pixel to the arrangement does not reduce quality. In fact, the arrangement is less obtrusive to viewers, and it reduces the overall cost associated with building LED screens. Overall, the consumer benefits due to the low cost of the screen.

moto z play lcd panel price in pakistan quotation

Samsung Electronics Co., Ltd. (Korean: 삼성전자; Hanja: 三星電子; RR: Samseong Jeonja; lit. Tristar Electronics, sometimes shortened to SEC and stylized as SΛMSUNG) is a South Korean multinational electronics corporation headquartered in Yeongtong-gu, Suwon, South Korea.Samsung chaebol, accounting for 70% of the group"s revenue in 2012.circular ownership.assembly plants and sales networks in 74 countries and employs around 290,000 people.second-largest technology company by revenue, and its market capitalization stood at US$520.65 billion, the 12th largest in the world.

Samsung is a major manufacturer of Electronic Components such as lithium-ion batteries, semiconductors, image sensors, camera modules, and displays for clients such as Apple, Sony, HTC, and Nokia.smartphones, starting with the original Samsung SolsticeSamsung Galaxy line of devices.tablet computers, particularly its Android-powered Samsung Galaxy Tab collection, and is regarded for developing the phablet market with the Samsung Galaxy Note family of devices.Galaxy S22, and foldable phones including the Galaxy Z Fold 4. Samsung has been the world"s largest television manufacturer since 2006,memory chip manufacturerIntel, the decades-long champion.

In 2012, Kwon Oh-Hyun was appointed the company"s CEO. He announced in October 2017 that he would resign in March 2018, citing an “unprecedented crisis”.

Samsung Electric Industries was established as an industrial part of Samsung Group on 19 January 1969 in Suwon, South Korea.anti-Japanese public outcry and huge backlashes from the competitors fearing the outright subordination of the industry by the Japanese. The strategy was able to take off only after the government and Samsung declared that the company would exclusively focus on exports. Toshio Iue, the founder of Sanyo, played a role as an advisor to Lee Byung-Chul, Samsung"s founder, who was a novice in the electronics business. December the same year, Samsung Electric established a joint venture named Samsung-Sanyo Electric with Sanyo and Sumitomo Corporation. This is the direct predecessor of today"s Samsung Electronics.

The joint venture"s early products were electronic and electrical appliances including televisions, calculators, refrigerators, air conditioners, and washing machines. In 1970, Samsung established the joint venture Samsung-NEC with Japan"s NEC Corporation and Sumitomo Corporation to manufacture home appliances and audiovisual devices. Samsung-NEC later became Samsung SDI, the group"s display and battery business unit. In 1973, Samsung and Sanyo created Samsung-Sanyo Parts, the predecessor of Samsung Electro-Mechanics. By 1981, Samsung Electric had manufactured over 10 million black-and-white televisions.

In 1974, Samsung Group expanded into the semiconductor business by acquiring Korea Semiconductor, which was on the verge of bankruptcy whilst building one of the first chip-making facilities in the country at the time. Soon after, Korea Telecommunications, an electronic switching system producer and a Samsung Group company, took over the semiconductor business and became Samsung Semiconductor & Communications.

In February 1983, Lee, along with the board of the Samsung industry and corporation agreement and help by sponsoring the event, made an announcement later dubbed the "Tokyo declaration", in which he declared that Samsung intended to become a dynamic random-access memory (DRAM) vendor. One year later, Samsung announced that it successfully developed a 64 kb DRAM, reducing the technological gap between the companies from first-world countries and the young electronics maker from more than a decade to approximately four years. In the process, Samsung used technologies imported from Micron Technology of the U.S for the development of DRAM and Sharp Corporation of Japan for its SRAM and ROM.

In the 1980s and early 1990s, Samsung sold personal computers under the Leading Technology brand. However, the equipment was manufactured by Samsung, and the FCC filings from this period typically refer to Samsung products.

Lee Kun-Hee decided that Samsung needed to change its strategy. The company shelved the production of many under-selling product lines and instead pursued a process of designing and manufacturing components and investing in new technologies for other companies. In addition, Samsung outlined a 10-year plan to shrug off its image as a "budget brand" and to challenge Sony as the world"s largest consumer electronics manufacturer. It was hoped that, in this way, Samsung would gain an understanding of how products are made and give a technological lead sometime in the future. This patient vertical integration strategy of manufacturing components has borne fruit for Samsung in the late 2000s.

A complementary brand leadership strategy was also initiated by chairman Lee when he declared 1996 to be the "Year of Design Revolution" at Samsung. His objective was to build Samsung design capabilities as a competitive asset and transform the company into a global brand-design leader. However, this effort required major changes in corporate culture, processes, and systems. By integrating a comprehensive design management system and strategy into the corporate culture, Samsung was successful in developing an award-winning product design portfolio by the late 1990s, resulting in significant brand equity growth.

As Samsung shifted away from consumer markets, the company devised a plan to sponsor major sporting events. One such sponsorship was for the 1998 Winter Olympics held in Nagano, Japan.

As a chaebol, Samsung Group wielded wealth that allowed the company to invest and develop new technology rather than build products at a level that would not have a detrimental impact on Samsung"s finances.

Samsung had a number of technological breakthroughs, particularly in the field of memory which are commonplace in most electrical products today. This includes the world"s first 64MB DRAM in 1992, 256 MB DRAM in 1994, and 1GB DRAM in 1996.NAND flash memory chip, and a manufacturing deal was struck with Apple in 2005. A deal to supply Apple with memory chips was sealed in 2005, and Samsung remains a key supplier of Apple components as of October 2013, manufacturing the A7 processors inside the iPhone 5S model.

From 2000 to 2003, Samsung posted net earnings higher than five-percent; this was at a time when 16 out of the 30 top South Korean companies ceased operating in the wake of the unprecedented crisis.

In 2005, Samsung Electronics surpassed its Japanese rival Sony for the first time to become the world"s twentieth-largest and most popular consumer brand, as measured by Interbrand.

In 2009 and 2010, the US and EU fined the company, along with eight other memory chip manufacturers, for its part in a price-fixing scheme that occurred between 1999 and 2002. Other companies fined included Infineon Technologies, Elpida Memory, and Micron Technology.immunity to Samsung Electronics for acting as an informant during the investigation (LG Display, AU Optronics, Chimei InnoLux, Chunghwa Picture Tubes, and HannStar Display were implicated as a result of the company"s intelligence).

Despite its consistent expansion, Samsung, along with its chairman Lee Kun-hee, has developed a reputation for insecurity regarding its financial stability and the potential for future crises to arise. After returning from a temporary retirement period in March 2010, Kun-hee stated that "Samsung Electronics" future is not guaranteed because most of our flagship products will be obsolete in 10 years from now."

The company has set an ambitious goal of reaching $400 billion in annual revenues within ten years. The company has 24 research-and-development centers around the world, and since the early 2000s and in Vision 2020, Samsung has emphasized technical research and development. However, the large number of online complaints indicate that the company is weak at listening to customer feedback regarding the design of its technology and software.

In April 2011, Samsung Electronics sold its HDD commercial operations to Seagate Technology for approximately US$1.4 billion. The payment was composed of 45.2 million Seagate shares (9.6 percent of shares), worth US$687.5 million, and a cash sum for the remainder.

In April 2013, Samsung Electronics" new entry into its Galaxy S series smartphone range, the Galaxy S4 was made available for retail. Released as the upgrade of the best-selling Galaxy S III, the S4 was sold in some international markets with the company"s Exynos processor.

In July 2013, Samsung Electronics forecasted weaker than expected profits for its April to June quarter. While analysts expected around 10.1 trillion won, Samsung Electronics estimated an operating profit of ₩9.5 trillionUS$8.83 billion in 2017)Boxee for a reported $30 million.

Samsung"s mobile business chief Shin Jong-Kyun stated to the Korea Times on 11 September 2013 that Samsung Electronics will further develop its presence in China to strengthen its market position in relation to Apple. The Samsung executive also confirmed that a 64-bit smartphone handset will be released to match the ARM-based A7 processor of Apple"s iPhone 5s model that was released in September 2013.

Due to smartphone sales—especially sales of lower-priced handsets in markets such as India and China—Samsung achieved record earnings in the third quarter of 2013. The operating profit for this period rose to about ₩10.1 trillion (equivalent to ₩10.61 trillion or US$9.38 billion in 2017)2580.

Samsung provided sponsorship for the 86th Academy Awards ceremony (held on 4 March 2014) and, due to the use of the Samsung Galaxy Note smartphone product by host Ellen DeGeneres in a group selfie photograph that became an online viral phenomenon, the corporation donated US$3 million to two charitable organizations selected by DeGeneres. The official Samsung statement explained: "... we wanted to make a donation to Ellen"s charities of choice: St Jude"s and the Humane Society. Samsung will donate 1.5 million dollars to each charity."

On 17 April 2014, Samsung announced it was discontinuing its ebook store effective 1 July 2014 and had partnered with Amazon to introduce the Kindle for Samsung app, that will permit Galaxy device users using Android 4.0 and up to buy and read content from Amazon"s catalog of periodicals and ebooks, and free book service, Samsung Book Deals, that will allow users of the co-branded app to choose one free ebook monthly from a selection provided by Amazon.

In reporting on Barnes & Noble"s 5 June 2014 announcement that the bookseller would be teaming up with Samsung to develop Nook tablets, the Associated Press noted:"Barnes & Noble says it will continue to make and sell its $99 Nook Glowlight [sic] e-readers and provide customer support."

"The company also says it is moving its Nook employees out of its Palo Alto, Calif., offices to save money. Employees are expected to move to a smaller space in nearby Santa Clara, Calif., by July."

In Q1 2015, Samsung"s profit dropped 39% to USD4.35 billion due to heavier smartphone competition from Apple"s iPhone 6 and 6 Plus, as well as a slew of Android competitors.

In May 2015, Samsung announced a partnership with IKEA, in accordance with the Wireless Power Consortium, to co-develop furniture that would allow Qi inductive charging at the Mobile World Congress.LED products. The company"s SMART range of LED displays include Signage, Hospitality Display, TV, LED, Cloud Display, and Accessories. The company caters to the following industries: Retail, Corporate, Hospitality, and Transportation.

On 16 June 2016, Samsung Electronics announced that it agreed to acquire cloud-computing company Joyent. They stated that the acquisition allowed Samsung to grow its cloud-based services for its smartphones and Internet-connected devices.

On 14 November 2016, Samsung Electronics announced an agreement to buy American automotive equipment manufacturer Harman International Industries for US$8 billion.

On 6 April 2017, Samsung Electronics reported that financials were up for the company in the quarter. The year prior, "memory chips and flexible displays accounted for about 68% of Samsung"s operating profit in the final quarter of 2016, a change from previous years when the smartphone business was the main contributor."

On 2 May 2017, Samsung has been given permission from the Ministry of Land, Infrastructure, and Transport of Korea to start testing a self-driving car technology.Korea Herald, the company will be using a customized Hyundai car for the tests.

In May 2019, for the first time in Europe, 8K demonstration content was received via satellite without the need for a separate external receiver or decoder using a Samsung TV. At the 2019 SES Industry Days conference at Betzdorf, Luxembourg broadcast quality 8K content (with a resolution of 7680x4320 pixels at 50 frames/s) was encoded using a Spin Digital HEVC encoder (at a data rate of 70 Mbit/s), uplinked to a single 33 MHz transponder on SES" Astra 28.2°E satellites and the downlink received and displayed on a Samsung 82in Q950RB production model TV.

Samsung proposed a $17 billion plan to build a chip-making factory in either Arizona, Texas, or New York in 2021. The plan is in part a result of the United States allocating billions of dollars to grow domestic chip manufacturing as part of the National Defence Authorization Act passed in January to reduce the country"s reliance on Taiwan, China, and South Korea. The plant would employ around 1,900 people and would be in operation by October 2022.

On 24 November 2021, Samsung announced that it would build a new semiconductor manufacturing facility in Taylor, Texas. The plant is estimated to be a $17 billion investment and will help boost the production of advanced logic semiconductors, reportedly as advanced as 3 nanometers.

On 7 December 2021, Samsung Electronics announced the merger of the mobile and consumer electronics divisions. The company also replaced the leaders of its three business units. Kyung Kye-Hyun will become the CEO of Samsung"s powerhouse components business while Han Jong-hee will become the new CEO of the combined mobile and consumer electronics business.

In late January 2022, Samsung Electronics posted its highest fourth-quarter profit since before the COVID-19 pandemic, largely because of strong chip sales amid the global semiconductor shortage and a small increase in mobile phone sales. Samsung’s operating profit topped $11.5 billion, up 53% from the 2021 fourth-quarter, with the company"s chip business responsible for nearly two-thirds of the total profit.

In March 2022, amid Russian invasion of Ukraine Samsung pledged $5 million to the Ukrainian Red Cross Society and other charities in addition to $1 million worth of personal electronics donated to the people of Ukraine.

On 20 May 2022, President Biden met with South Korean President Yoon Suk-yeol at the Samsung Electronics" semiconductor complex in Pyeongtaek, South Korea. The two leaders spoke of the importance of the semiconductor industry and on strengthening the technological innovations between the two countries.

In mid-November 2021, Samsung Electronics was ranked second in the "Best Global Brands" by YouGov a market research firm, after placing fourth in the 2020 ranking.

In June 2022, PricewaterhouseCoopers ranked Samsung Electronics 22nd on their global top 100 companies by market capitalization. The company slid seven notches from the 2021 rankings due to global inflation, the war in Ukraine, and global monetary tightening.

The digital-media business area covers computer devices such as laptop computers and laser printers; digital displays such as televisions and computer monitors; consumer entertainment devices such as DVD players, MP3 players, and digital camcorders; home appliances such as refrigerators, air conditioners, air purifiers, washing machines, microwave ovens, and vacuum cleaners.

The semiconductor-business area includes semiconductor chips such as SDRAM, SRAM, NAND flash memory; smart cards; Mobile application development mobile application processors; mobile TV receivers; RF transceivers; CMOS Image sensors, Smart Card IC, MP3 IC, DVD/Blu-ray Disc/HD DVD Player SOC, and multi-chip package (MCP).

The telecommunication-network-business area includes multi-service DSLAMs and fax machines; cellular devices such as mobile phones, PDA phones, and hybrid devices called mobile intelligent terminals (MITs); and satellite receivers.

Samsung Print was established in 2009 as a separate entity to focus on B2B sales and released a broad range of multifunctional devices, printers, and more.

Samsung Electronics produces LCD and LED panels, mobile phones, memory chips, NAND flash, solid-state drives, televisions, digital cinemas screen, and laptops and many more products. The company previously produced hard-drives and printers.

Samsung consistently invests in innovation. In 2021, the World Intellectual Property Organization (WIPO)’s annual World Intellectual Property Indicators report ranked Samsung"s number of patent applications published under the PCT System as 2nd in the world, with 3,093 patent applications being published during 2020.

Samsung"s current AMOLED smartphones use its Super AMOLED trademark, with the Samsung Wave S8500 and Samsung i9000 Galaxy S being launched in June 2010. In January 2011, it announced its Super AMOLED Plus displaysSuper AMOLED displays – real stripe matrix (50 percent more sub pixels), thinner form factor, brighter image and an 18 percent reduction in energy consumption.

In October 2007, Samsung introducing a ten-millimeter thick, 40-inch LCD television panel, followed in October 2008 by the world"s first 7.9-mm panel.

While reducing the thickness substantially, the company maintained the performance of previous models, including Full HD 1080p resolution, 120 Hz refresh rate, and 5000:1 contrast ratio.

In October 2013, Samsung disseminated a press release for its curved display technology with the Galaxy Round smartphone model. The press release described the product as the "world"s first commercialized full HD Super AMOLED flexible display". The manufacturer explains that users can check information such as time and battery life when the home screen is off, and can receive information from the screen by tilting the device.

Although Samsung started with Solstice lines, and has made clamshell design cell phones,Samsung Galaxy S series of smartphones, which many consider a direct competitor of the Apple iPhone.

While many other handset manufacturers focused on one or two operating systems, Samsung for a time used several of them: Symbian, Windows Phone, Linux-based LiMo, and Samsung"s proprietary TouchWiz, Bada and Tizen.

By 2013 Samsung had dropped all operating systems except Android phone and Windows Phone. That year Samsung released at least 43 Android phones or tablets and two Windows Phones.

At the end of the third quarter of 2010, the company had surpassed the 70 million unit mark in shipped phones, giving it a global market share of 22 percent, trailing Nokia by 12 percent.

During the third quarter of 2013, Samsung"s smartphone sales improved in emerging markets such as India and the Middle East, where cheaper handsets were most popular. As of October 2013, the company offers 40 smartphone models on its US website

In 2019, Samsung announced that it has ended production of mobile phones in China, due to lack of Chinese demand. As of 2019 Samsung employs over 200,000 employees in the Hanoi-area of Vietnam to produce Smartphones, while offscouring some manufacturing to China

In May 2022, Samsung Electronics announced the company had expanded the Samsung Knox enterprise mobile security platform with the introduction of Samsung Knox Guard. It allows companies to quickly make phones unusable to potentially deter theft and reduce risk of fraud and data breaches.

Samsung Electronics has been the world"s largest memory chip manufacturer since 1993,semiconductor company since 2017.semiconductor devices, including semiconductor nodes, MOSFET transistors, integrated circuit chips, and semiconductor memory.

Since the early 1990s, Samsung Electronics has commercially introduced a number of new memory technologies.SDRAM (synchronous dynamic random-access memory) in 1992,DDR SDRAM (double data rate SDRAM) and GDDR (graphics DDR) SGRAM (synchronous graphics RAM) in 1998.30 nm-class NAND flash memory,DRAM and 20 nm class NAND flash, both of which were for the first time in the world.TLC (triple-level cell) NAND flash memory in 2010,V-NAND flash in 2013,LPDDR4 SDRAM in 2013,HBM2 in 2016,GDDR6 in January 2018,LPDDR5 in June 2018.

Another area where the company has had significant business in for years is the foundry segment. It had begun investment in the foundry business since 2006, and positioned it as one of the strategic pillars for semiconductor growth.semiconductor device fabrication. Samsung began mass-production of a 20 nm class semiconductor manufacturing process in 2010,10 nm class FinFET process in 2013,7 nm FinFET nodes in 2018. They also began production of the first 5 nm nodes in late 2018,3 nm GAAFET nodes by 2021.

According to market research firm Gartner, during the second quarter of 2010, Samsung Electronics took the top position in the DRAM segment due to brisk sales of the item on the world market. Gartner analysts said in their report, "Samsung cemented its leading position by taking a 35-percent market share. All the other suppliers had minimal change in their shares." The company took the top slot in the ranking, followed by Hynix, Elpida, and Micron, said Gartner.

In 2010, market researcher IC Insights predicted that Samsung would become the world"s-biggest semiconductor chip supplier by 2014, surpassing Intel. For the ten-year period from 1999 to 2009, Samsung"s compound annual growth rate in semiconductor revenues was 13.5 percent, compared with 3.4 percent for Intel.semiconductor company in 2017.

By the second quarter of 2020 the company had planned to start mass production of 5 nm chips using Extreme ultraviolet lithography (EUV) and aimed to become a leader in EUV process use.

On 30 November 2021, it was announced that the company would be producing new auto chips for Volkswagen vehicles. The logic chips will be used in entertainment systems to provide 5G telecommunications to meet the increased demand for high-definition video while traveling.

In 2016, Samsung also launched to market a 15.36TB SSD with a price tag of US$10,000 using a SAS interface, using a 2.5-inch form factor but with the thickness of 3.5-inch drives. This was the first time a commercially available SSD had more capacity than the largest currently available HDD.M.2 NVMe SSD with read speeds of 3500 MB/s and write speeds of 3300 MB/s in the same year.

Samsung"s consumer SSD lineup currently consists of the 980 PRO, 970 PRO, 970 EVO plus, 970 EVO, 960 PRO, 960 EVO, 950 PRO, 860 QVO, 860 PRO, 860 EVO, 850 PRO, 850 EVO, and the 750 EVO. The SSDs models beginning with a 9 use an NVM Express interface and the rest use a Serial ATA interface.USB-C USB 3.1 Gen 2 connector. The drives offer read speeds of 1,050MB/s and write speeds of 1,000MB/s and are available as 500GB, 1TB and 2TB models.

In the area of storage media, in 2009 Samsung achieved a ten percent world market share, driven by the introduction of a new hard disk drive capable of storing 250Gb per 2.5-inch disk.Seagate in 2011 in return for a 9.6% ownership stake in Seagate.

In 2009, Samsung sold around 31 million flat-panel televisions, enabling to it to maintain the world"s largest market share for a fourth consecutive year.

Samsung sold more than one million 3D televisions within six months of its launch. This is the figure close to what many market researchers forecast for the year"s worldwide 3D television sales (1.23 million units).

In 2007, Samsung introduced the "Internet TV", enabling the viewer to receive information from the Internet while at the same time watching conventional television programming. Samsung later developed "Smart LED TV" (now renamed to "Samsung Smart TV"),smart television apps. In 2008, the company launched the Power Infolink service, followed in 2009 by a whole new Internet@TV. In 2010, it started marketing the 3D television while unveiling the upgraded Internet@TV 2010, which offers free (or for-fee) download of applications from its Samsung Apps Store, in addition to existing services such as news, weather, stock market, YouTube videos, and movies.

Samsung Apps offers for-fee premium services in a few countries including Korea and the United States. The services will be custom-tailored for each region. Samsung plans to offer family-oriented applications such as health care programs and digital picture frames as well as games. Samsung"s range of smart TVs include the apps ITV Player and motion controlled Angry Birds.

The company started as a budget display monitor brand in the 1980s, producing cathode ray tube (CRT) monitors for computers, from which it then evolved. By the end of the decade, Samsung had become the world"s largest monitor manufacturer, selling over 8 million monitors by 1989.

During the 1990s to the 2000s, Samsung started producing LCD monitors using TFT technology to which it still emphasizes on the budget market against the competition while at the same time starting to also focus on catering to the middle and upper markets through partnership with brands such as NEC and Sony via a joint venture.S-LCD Corporation respectively from its former joint venture partners.

In 2019, Samsung announced that they will be bringing the Apple TV app (formally iTunes Movies and TV Shows app) and AirPlay 2 support to its 2019 and 2018 smart TVs (via firmware update).

Samsung"s Odyssey Gaming Monitors are designed for professional gamers and gaming enthusiasts. As of 2022, the Odyssey range consists of 4 main series, each with different resolutions, refresh rate and aspect ratio.

In 2022, Samsung launched the Odyssek Ark, the World"s First 55-inch 1000R curved gaming screen. This monitor has 4K resolution with 165Gz refresh rate and 1ms response time.

In the past, Samsung produced printers for both consumers and business use, including mono-laser printers, color laser printers, multifunction printers, and enterprise-use high-speed digital multi-function printer models. They exited the printer business and sold their printer division to HP in Fall 2017.

In 2017, Samsung acquired Harman International.AKG, AMX, Becker, Crown, Harman Kardon, Infinity, JBL, Lexicon, dbx, DigiTech, Mark Levinson, Martin, Revel, Soundcraft, Studer, Arcam, Bang & Olufsen and BSS Audio.

Samsung has introduced several models of digital cameras and camcorders including the WB550 camera, the ST550 dual-LCD-mounted camera, and the HMX-H106 (64GB SSD-mounted full HD camcorder). In 2014, the company took the second place in the mirrorless camera segment.

Samsung entered the MP3 player (digital audio player, DAP) market in 1999 with its Yepp line. In the initial years the company struggled to gain a foothold because of emerging Korean startups iRiver, Cowon and Mpio. However by 2006, it had gained a significant share in the domestic market as well as Russia and parts of the Middle East, South East Asia and Europe.DivX MP3 player, the R1, in 2009.

In 2015, Samsung announced a proposal for a constellation of 4600 satellites orbiting Earth at 1,400 kilometers (900 mi) altitude that could bring 200 gigabytes per month of internet data to "each of the world"s 5 billion people".development. If built, such a constellation would compete with previously-announced satellite constellations currently under development by OneWeb and SpaceX.

The flagship store is located within the Toronto Eaton Centre and has two levels spanning 21,000 square feet. Unlike other locations which only sell mobile devices, it will feature the entire Samsung product portfolio.

Samsung has opened its Second largest store and all products experience center  in the world in Bangalore, Karnataka covering an area of 33,000 sq ft. It is also known as Samsung Opera House.

Samsung opened its flagship store in the company"s New York headquarters in the Meatpacking District on February 22, 2016. Dubbed Samsung 837 after its street address, 837 Washington Street, this store does not sell any Samsung products.Garden City, N.Y., Houston and Los Angeles as part of the company"s celebration of the Galaxy product line"s ten year anniversary.

In December 2010, Samsung switched its management system from a single CEO-system under Choi Gee-sung to a two-person management team with Choi Gee-sung, CEO and vice chairman, and Lee Jae-Yong, chief operating officer and president. In June 2012, Samsung appointed Kwon Oh-Hyun as CEO of the company.

The company added a new digital imaging business division in 2010, and consists of eight divisions, including the existing display, IT solutions, consumer electronics, wireless, networking, semiconductor, and LCD divisions.

It merged consumer electronics and air conditioners in 2010 under the consumer electronics business division. The set-top boxes business was merged with the Visual Display Business division.

The company"s December 2010 reorganization was as follows: Among the eight divisions, the network division and the digital imaging division experienced new appointments, while the remaining divisions were maintained in accordance with their results.

Despite recent litigation activity, Samsung and Apple have been described as frenemies who share a love-hate relationship.Tim Cook originally opposed litigation against Samsung wary of the company"s critical component supply chain for Apple.

In April 2011, Apple Inc. announced that it was suing Samsung over the design of its Galaxy range of mobile phones. The lawsuit was filed on 15 April 2011 and alleges that Samsung infringed on Apple"s trademarks and patents of the iPhone and iPad.counterclaim against Apple of patent infringement.preliminary injunction against the sale and marketing of the Samsung Galaxy Tab 10.1 across the whole of Europe excluding the Netherlands.

On 31 August 2012, the Tokyo District Court ruled Samsung Electronics" mobile devices did not violate an Apple patent.U.K. High Court ruled that Samsung did not infringe Apple"s design patents. Apple was forced to issue a court-ordered apology to Samsung on its official U.K. website.

Best Buy and Samsung joined together to create the Samsung Experience Shop, a store that allows customers to test the company"s products, and get training in mobile products they already own. In summer 2013, more than 1,400 Best Buy and Best Buy Mobile stores have established the Samsung Experience Shop. About 460 square feet of space are dedicated for the SES, with the company"s placement at Best Buy"s entrance, as well as its sign visible in any part of the store.

The first Samsung Experience Shops began appearing across Best Buy locations in the United States in May 2013. In May 2014, Best Buy announced its plans to add 500 new Samsung Entertainment Experience Shops. While the previous Samsung Experience locations focused primarily on showcasing and providing support for Samsung"s Galaxy smartphones, cameras, and tablets, these new locations will showcase and support the company"s home theater products.

Unlike the Samsung Experience Shop, the Samsung Entertainment Experience will be run by Samsung trained Best Buy associates. The new centers are expected to finish being made in the US by January 2015.

In the early 1990s, Samsung began considering the importance of physical design in its products. When chairman Lee declared 1996 "The Year of Design Revolution", a comprehensive global design program was initiated with the goal of design being a strategic asset and competitive advantage for t