cn01 lcd panel tpe pricelist

Prices for large-sized LCD panels for notebooks and LCD monitors have begun declining this month, bringing an end to a five-quarter period of consecutive increases.

Panel makers are cutting prices, as they attempt to burn off their inventories, which are rising due to increased production levels and a slowdown in present and expected system demand, which partly reflects a disappointing outlook for back-to-school PC sales.

Panel prices began to increase in April 2003, and rose about 21-28% from that time until last month. The price of 15-inch notebook and LCD monitor panels in the XGA format increased to the US$230 to US$235 range in June, up from US$180 to US$190 last April.

In June, panel buyers’ biggest concerns were component shortages and cost increases, as well as hikes in panel prices. Concern over future supply constraints, combined with worries over further price increases, prompted notebook and LCD monitor makers to keep boosting their orders for panels in the second quarter, even though they had detected signs of a slowdown in demand.

However, by the end of June, the system suppliers started cutting down the size of their panel orders, as their inventory levels expanded to four to six weeks, which is much larger than their normal two-week stockpiles. Inventories have been building up both for systems and panels.

Combined with increasing production among panel suppliers, the inventory inflation has resulted in a 3-5% monthly price reduction in large-size panels in July.

The most surprising drop came in the 15-inch monitor panel area, where prices declined by US$13 from June to July, despite an acute shortage over the past few months. However, as demand softened for 17- and 19-inch products, suppliers were forced to increase production of 15-inch panels to drive down prices. Nonetheless, price reductions for 15-inch models are expected to boost demand for low-end products, especially those used as CRT replacements.

A similar situation is also occurring in the 14-inch notebook panel market, where prices declined on month by US$9 in July. iSuppli/Stanford Resources expects price reductions to continue in August, with declines ranging from US$8 to US$20 for notebook and LCD monitor panels and from US$20 to more than US$50 for TV panels. Average price reductions in the third quarter are expected to be 5-10% for notebook and monitor panels and 10-15% for TV panels.

Large-sized LCD panel supply increased 9% on quarter in the second quarter. Supply is expected to increase 14% by the third quarter because most panel suppliers are expanding their capacity, following establishment of new fifth-generation (5G) and 6G fabs.

The LCD TV market was slow in the first half due to high panel and system prices and the sluggish adoption of LCD TVs by consumers, compared to PDP (plasma display panel) or rear-projection microdisplay televisions (RPTVs) using LCD technology or Texas Instruments’ (TI) digital light processing (DLP).

Prices for 30-inch LCD TVs in the first half were in the same range as 42-inch PDP and 50-inch RPTV sets. Because end-user demand for 30-inch LCD TVs was lower than expected, manufacturers scaled back their expectations for the product and instead increased their focus on smaller-sized panels. Panels in the 20-inch and 26/27-inch range appeared to have better prospects in the market.

In the notebook area, panel demand was slow in the first quarter, following normal seasonal patterns. Although demand improved in the second quarter, lower-than-expected back-to-school sales have dampened the outlook for third-quarter demand.

In LCD monitors, panel demand was notably strong in the first quarter. Although end-user monitor demand declined in the second quarter, panel demand remained very high. However, in the third quarter, demand started to experience a slowdown due to the inventory buildup.

About 53% of large-size LCD panel unit demand and 56% of the area demand still come from monitor applications. Thus, any change in the level of monitor demand has a major impact on the large-size LCD market.

Although overall demand for large-size panels is expected to rise in the third quarter compared to the second quarter, sales will rise less than the planned increase in production capacity. Furthermore, it will take time to clear up inventories already accumulated in the supply chain.

Despite the present inventory and demand challenges, panel price reductions in the third quarter are expected to allow system makers to cut the cost of their wares in the coming months – particularly during the all-important holiday season. This will allow suppliers not only to reduce their inventories, but to stimulate demand during the fourth quarter holiday season.

Many suppliers are now raising capital in the stock market for their future expansion plans. However, panel price reductions and slides in stock prices are decreasing their capability to raise capital. This may further impact their production expansion plans for the fourth quarter.

Increasing demand, combined with production adjustments, may bring supply and demand into balance – thus stabilizing prices – by the end of the fourth quarter. iSuppli/Stanford Resources continues to predict higher revenue growth for the LCD market in 2004.

Large LCD panel prices have been continuously increasing for last 10 months due to an increase in demand and tight supply. This has helped the LCD industry to recover from drastic panel price reductions, revenue and profit loss in 2019. It has also contributed to the growth of Quantum Dot and MiniLED LCD TV.

Strong LCD TV panel demand is expected to continue in 2021, but component shortages, supply constraints and very high panel price increase can still create uncertainties.

LCD TV panel capacity increased substantially in 2019 due to the expansion in the number of Gen 10.5 fabs. After growth in 2018, LCD TV demand weakened in 2019 caused by slower economic growth, trade war and tariff rate increases. Capacity expansion and higher production combined with weaker demand resulted in considerable oversupply of LCD TV panels in 2019 leading to drastic panel price reductions. Some panel prices went below cash cost, forcing suppliers to cut production and delay expansion plans to reduce losses.

​Panel over-supply also brought down panel prices to way lower level than what was possible through cost improvement. Massive 10.5 Gen capacity that can produce 8-up 65" and 6-up 75" panels from a single mother glass substrate helped to reduce larger size LCD TV panel costs. Also extremely low panel price in 2019 helped TV brands to offer larger size LCD TV (>60-inch size) with better specs and technology (Quantum Dot & MiniLED) at more competitive prices, driving higher shipments and adoption rates in 2019 and 2020.

While WOLED TV had higher shipment share in 2018, Quantum Dot and MiniLED based LCD TV gained higher unit shares both in 2019 and 2020 according to Omdia published data. This trend is expected to continue in 2021 and in the next few years with more proliferation of Quantum Dot and MiniLED TVs.

Panel suppliers’ financial results suffered in 2019 as they lost money. Suppliers from China, Korea and Taiwan all lowered their utilization rates in the second half of 2019 to reduce over-supply. Very low prices combined with lower utilization rates made the revenue and profitability situation for panel suppliers difficult in 2019. BOE and China Star cut the utilization rates of their Gen 10.5 fabs. Sharp delayed the start of production at its 10.5 Gen fab in China. LGD and Samsung display decided to shift away from LCD more towards OLED and QDOLED respectively. Both companies cut utilization rates in their 7, 7.5 and 8.5 Gen fabs. Taiwanese suppliers also cut their 8.5 Gen fab utilization rates.

An increase in demand for larger size TVs in the second half of 2020 combined with component shortages has pushed the market to supply constraint and caused continuous panel price increases from June 2020 to March 2021. Market demand for tablets, notebooks, monitors and TVs increased in 2020 especially in the second half of the year due to the impact of "stay at home" regulations, when work from home, education from home and more focus on home entertainment pushed the demand to higher level.

With stay at home continuing in the firts half of 2021 and expected UEFA Europe football tournaments and the Olympic in Japan (July 23), TV brands are expecting stronger demand in 2021. The panel price increase resulting in higher costs for TV brands. It has also made it difficult for lower priced brands (Tier2/3) to acquire enough panels to offer lower priced TVs. Further, panel suppliers are giving priority to top brands with larger orders during supply constraint. In recent quarters, the top five TV brands including Samsung, LG, and TCL have been gaining higher market share.

From June 2020 to January 2021, the 32" TV panel price has increased more than 100%, whereas 55" TV panel prices have increased more than 75% and the 65" TV panel price has increased more than 38% on average according to DSCC data. Panel prices continued to increase through Q1 and the trend is expected to continue in Q2 2021 due to component shortages.

Major increases in panel prices from June 2020, have increased costs and reduced profits for TV brand manufacturers. TV brands are starting to increase TV set prices slowly in certain segments. Notebook brands are also planning to raise prices for new products to reflect increasing costs. Monitor prices are starting to increase in some segments. Despite this, buyers are still unable to fullfill orders due to supply issues.

TV panel prices increased in Q4 2020 and are also expected to increase in the first half of 2021. This can create challenges for brand manufacturers as it reduces their ability to offer more attractive prices in coming months to drive demand. Still, set-price increases up to March have been very mild and only in certain segments. Some brands are still offering price incentives to consumers in spite of the cost increases. For example, in the US market retailers cut prices of big screen LCD and OLED TV to entice basketball fans in March.

Higher LCD price and tight supply helped LCD suppliers to improve their financial performance in the second half of 2020. This caused a number of LCD suppliers especially in China to decide to expand production and increase their investment in 2021.

New opportunities for MiniLED based products that reduce the performance gap with OLED, enabling higher specs and higher prices are also driving higher investment in LCD production. Suppliers from China already have achieved a majority share of TFT-LCD capacity.

BOE has acquired Gen 8.5/8.6 fabs from CEC Panda. ChinaStar has acquired a Gen 8.5 fab in Suzhou from Samsung Display. Recent panel price increases have also resulted in Samsung and LGD delaying their plans to shut down LCD production. These developments can all help to improve supply in the second half of 2021. Fab utilization rates in Taiwan and China stayed high in the second half of 2020 and are expected to stay high in the first half of 2021.

QLED and MiniLED gained share in the premium TV market in 2019, impacting OLED shares and aided by low panel prices. With the LCD panel price increases in 2020 the cost gap between OLED TV and LCD has gone down in recent quarters.

OLED TV also gained higher market share in the premium TV market especially sets from LG and Sony in the last quarter of 2020, according to industry data. LG Display is implimenting major capacity expansion of its OLED TV panels with its Gen 8.5 fab in China.Strong sales in Q4 2020 and new product sizes such as 48-inch and 88-inch have helped LG Display’s OLED TV fabs to have higher utilization rates.

Samsung is also planning to start production of QDOLED in 2021. Higher production and cost reductions for OLED TV may help OLED to gain shares in the premium TV market if the price gap continues to reduce with LCD.

Lower tier brands are not able to offer aggressive prices due to the supply constraint and panel price increases. If these conditions continue for too long, TV demand could be impacted.

Strong LCD TV demand especially for Quantum Dot and MiniLED TV is expected to continue in 2021. The economic recovery and sports events (UEFA Europe footbal and the Olympics in Japan) are expected to drive demand for TV, but component shortages, supply constraints and too big a price increase could create uncertainties. Panel suppliers have to navigate a delicate balance of capacity management and panel prices to capture the opportunity for higher TV demand. (SD)

LCD TV panel prices have stopped falling after sliding below suppliers" cash-cost levels, according to industry sources. Additionally, aggressive production cuts by panel makers also have helped bring a stop to falling prices.

According to Pan Tai-chi, general manager of the TV Business Center of Innolux, TV panel inventories at most TV vendors and channel operators have bottomed out, and correspondent TV panel prices have risen since the second half of October.

Sales dynamics for TVs and monitors with high CP (cost-performance) ratios have started gaining momentum recently as current panel prices have made high CP display products more affordable, Pan said.

It is worth observing whether the sales of consumer electronics products during the forthcoming year-end shopping season in China, the US and Europe are robust enough to stir up panel demand in the first quarter of 2023, Pan commented.

Prices for all TV panel sizes fluctuated and are forecast to fluctuate between 2020 and 2022. The period from March 2020 to July 2021 saw the biggest price increases, when a 65" UHD panel cost between 171 and 288 U.S. dollars. In the fourth quarter of 2021, such prices fell and are expected to drop to an even lower amount by March 2022.Read moreLCD TV panel prices worldwide from January 2020 to March 2022, by size(in U.S. dollars)Characteristic32" HD43" FHD49"/50" UHD55" UHD65" UHD------

DSCC. (January 10, 2022). LCD TV panel prices worldwide from January 2020 to March 2022, by size (in U.S. dollars) [Graph]. In Statista. Retrieved December 27, 2022, from https://www.statista.com/statistics/1288400/lcd-tv-panel-price-by-size/

DSCC. "LCD TV panel prices worldwide from January 2020 to March 2022, by size (in U.S. dollars)." Chart. January 10, 2022. Statista. Accessed December 27, 2022. https://www.statista.com/statistics/1288400/lcd-tv-panel-price-by-size/

DSCC. (2022). LCD TV panel prices worldwide from January 2020 to March 2022, by size (in U.S. dollars). Statista. Statista Inc.. Accessed: December 27, 2022. https://www.statista.com/statistics/1288400/lcd-tv-panel-price-by-size/

DSCC. "Lcd Tv Panel Prices Worldwide from January 2020 to March 2022, by Size (in U.S. Dollars)." Statista, Statista Inc., 10 Jan 2022, https://www.statista.com/statistics/1288400/lcd-tv-panel-price-by-size/

DSCC, LCD TV panel prices worldwide from January 2020 to March 2022, by size (in U.S. dollars) Statista, https://www.statista.com/statistics/1288400/lcd-tv-panel-price-by-size/ (last visited December 27, 2022)

A string of new LCD factories being built, combined with slow demand for notebook and desktop PC screens, caused LCD prices to fall during the first three months of the year, and the downward trend is expected to continue, vendors and analysts said.

Falling prices for LCD (liquid crystal display) screens should help ensure that users find bargains for new monitors, laptops and LCD TVs this year, since the screen is among the most-expensive components in those products. The price declines are also causing vendors to improve picture quality to catch users" eyes and draw them away from competitors.

Makers such as LG.Philips and Samsung Electronics, the world"s two largest LCD producers, are ramping up production at state-of-the-art factories, while rivals continue to add lines at existing plants. Other big players, such as AU Optronics in Taiwan, expect to add plants later this year, which should help keep LCD prices tame.

"The biggest impact from the new plants will be in the first part of this year, but there will be some impact throughout the year," said Frank Lee, an LCD industry analyst for Deutsche Securities Asia in Taipei.

The new LCD plants were built largely to keep pace with demand for LCD TVs, which have been among the hottest-selling items this year. Cutthroat competition among LCD makers also has been a boon to users, ensuring steadily falling prices for the past few years, as screen sizes increase.

For example, prices for 42-inch LCD screens that will be delivered to TV makers in the second half of April fell by $35 each since the end of March, to an average of $890, according to WitsView Technology Co., an industry researcher. Prices for 19-inch panels for PC monitors fell $5 to an average $160.

Average selling prices for LCD panels at AU Optronics fell nearly 12% quarter-on-quarter by the end of March, and the company forecast continued declines into the second quarter, according to executives at its first quarter earnings conference Thursday.

The company expects the price of screens used in desktops and laptops to drop by about 10% quarter-on-quarter during the April to June period, while LCD-TV screen prices will decline by a smaller percentage, in the mid single digits, it said.

LG.Philips said its sales declined in the first quarter compared to the fourth, because of a decline in the average selling prices in LCDs destined for laptops and desktop monitors, with an overall price decline of around 10% for all LCD screen products.

The company is increasing production at a state-of-the-art LCD factory in Korea, as is rival Samsung. AU is building a similar plant in Taiwan that it expects to be in production by the third quarter of this year. LG said it would produce mainly 42-inch and 47-inch screens at the plant, aimed at the LCD-TV market.

Other LCD industry competitors are also increasing production to keep up with demand for LCD-TVS. On Wednesday, S-LCD Corp., the LCD-panel manufacturing joint venture of Sony and Samsung, said it plans to invest $238 million to expand production at its factory in Tangjeong, South Korea.

Continuing strong demand for LCD products coupled with increasing concerns about shortages in key components have driven LCD TV panel prices to significant increases in Q1, and prices show no signs of slowing down in Q2. The widespread problems in the supply of Display Driver ICs (DDICs) and the recent announcement by Corning that glass prices will increase, add to the general logistics problems to create an atmosphere where price increases appear to be not only accepted but expected.

The term ‘flat screen’ applies to a wide range of TV types, from LCDs to the latest 4K and Smart models. A flat screen means the TV’s screen surface is flat rather than convex like older models. There can be several different types of flat-screen TVs, from older LCD to the newest Smart and 4K TVs. The type impacts the repair costs because more advanced and expensive TVs have more costly components to replace or fix. In addition, some TV repairs may not always be possible on that type. For example, it is not possible to replace the screen on a plasma TV if it cracks and begins to leak. The table below shows common television types and average repair costs for each:

Repairs for LCD TVs cost between $60 and $400. LCD televisions are one of the most popular options on the market, available in a wide range of sizes and styles. They use an LCD (liquid crystal display) with backlights to produce images. The backlights, screen, and other components may get damaged over time and need repairing.

LED TV repairs range from $60 to $400, depending on the scale of the problem. LED televisions are a specific type of LCD TV that use LED backlights to illuminate the liquid crystal display. These TVs usually produce more colorful and vibrant images and are more energy-efficient, but the LED backlights may need to be repaired or replaced over time.

TV panel repairs average $200 to $400 in some cases, but some panels cannot be repaired. For this reason, many companies do not offer panel repair. So if your television gets a crack in the panel, you may be better off buying a new unit instead.

In some cases, your TV components may not be able to be repaired, or it might be more cost-effective to replace them with new ones. The repair price includes the cost of new parts, plus the labor required to fit them into place and remove the broken components. While some components can be replaced, they may be extremely expensive or cost-prohibitive to do so. This is mainly in the case of panels and screens because they often contain too many parts to replace on their own. The table below shows average costs for a variety of common replacements:

Fuse replacement in a TV costs between $60 and $150 and is one of the easier replacement jobs for a repairman. Glass and ceramic fuses on your TV’s power supply board may blow in certain situations and need replacing. To replace a fuse, the repairman opens the TV to access the power panel and swaps out the fuse.

TV bulb replacement costs average $75 to $200. Bulbs are usually found only in older models of LCD TVs or projection TVs. They are used to illuminate the display so that the picture can be seen. Bulbs are relatively easy to replace, but the material costs are a little higher with bulbs when compared to other components, leading to varied replacement prices from model to model.

Picture tube replacements range from $200 to $300 on average. Picture tubes, also known as cathode ray tubes or CRTs, are only used in older TVs. So, this is not a replacement job you need to worry about with an LED or LCD TV.

TV screen replacement costs at least $400 to $1,000 and often much more. The screen is the most expensive part of a TV. So usually, the cost of replacing it is higher than just buying a new unit. In some cases, this is because the screen cannot be replaced without also replacing most of the other components, particularly for TVs like LED, LCD, or plasma. Most professional repair companies do not offer screen or panel replacement as a service.

TV panel replacement costs a minimum of $400 to $5,000 and often a lot more on some of the high-end 4K and Smart screen displays. Because the cost of a replacement panel is so high, it is usually more cost-effective to simply purchase a new television. Like the screen, this is due to the number of components involved. Therefore, most repair places will not offer panel replacement as a service.

Repairing horizontal lines on your TV costs between $150 and $400. It might be an issue with the motherboard, or it could be a problem with loose cables between the panel and the control board. To fix this issue, the television needs to be opened up and analyzed by a professional repairman.

Often, you must decide whether it is worth repairing your TV because in many situations, the cost of repairs is higher than the price of a new TV. For example, when screens are cracked or damaged, the cost of replacing a panel is usually much higher than simply buying a new TV.

Large LCD panel prices have been continuously increasing for last 10 months due to an increase in demand and tight supply. This has helped the LCD industry to recover from drastic panel price reductions, revenue and profit loss in 2019. It has also contributed to the growth of Quantum Dot and MiniLED LCD TV.

Strong LCD TV panel demand is expected to continue in 2021, but component shortages, supply constraints and very high panel price increase can still create uncertainties.

LCD TV panel capacity increased substantially in 2019 due to the expansion in the number of Gen 10.5 fabs. After growth in 2018, LCD TV demand weakened in 2019 caused by slower economic growth, trade war and tariff rate increases. Capacity expansion and higher production combined with weaker demand resulted in considerable oversupply of LCD TV panels in 2019 leading to drastic panel price reductions. Some panel prices went below cash cost, forcing suppliers to cut production and delay expansion plans to reduce losses.

​Panel over-supply also brought down panel prices to way lower level than what was possible through cost improvement. Massive 10.5 Gen capacity that can produce 8-up 65" and 6-up 75" panels from a single mother glass substrate helped to reduce larger size LCD TV panel costs. Also extremely low panel price in 2019 helped TV brands to offer larger size LCD TV (>60-inch size) with better specs and technology (Quantum Dot & MiniLED) at more competitive prices, driving higher shipments and adoption rates in 2019 and 2020.

While WOLED TV had higher shipment share in 2018, Quantum Dot and MiniLED based LCD TV gained higher unit shares both in 2019 and 2020 according to Omdia published data. This trend is expected to continue in 2021 and in the next few years with more proliferation of Quantum Dot and MiniLED TVs.

Panel suppliers’ financial results suffered in 2019 as they lost money. Suppliers from China, Korea and Taiwan all lowered their utilization rates in the second half of 2019 to reduce over-supply. Very low prices combined with lower utilization rates made the revenue and profitability situation for panel suppliers difficult in 2019. BOE and China Star cut the utilization rates of their Gen 10.5 fabs. Sharp delayed the start of production at its 10.5 Gen fab in China. LGD and Samsung display decided to shift away from LCD more towards OLED and QDOLED respectively. Both companies cut utilization rates in their 7, 7.5 and 8.5 Gen fabs. Taiwanese suppliers also cut their 8.5 Gen fab utilization rates.

An increase in demand for larger size TVs in the second half of 2020 combined with component shortages has pushed the market to supply constraint and caused continuous panel price increases from June 2020 to March 2021. Market demand for tablets, notebooks, monitors and TVs increased in 2020 especially in the second half of the year due to the impact of "stay at home" regulations, when work from home, education from home and more focus on home entertainment pushed the demand to higher level.

With stay at home continuing in the firts half of 2021 and expected UEFA Europe football tournaments and the Olympic in Japan (July 23), TV brands are expecting stronger demand in 2021. The panel price increase resulting in higher costs for TV brands. It has also made it difficult for lower priced brands (Tier2/3) to acquire enough panels to offer lower priced TVs. Further, panel suppliers are giving priority to top brands with larger orders during supply constraint. In recent quarters, the top five TV brands including Samsung, LG, and TCL have been gaining higher market share.

From June 2020 to January 2021, the 32" TV panel price has increased more than 100%, whereas 55" TV panel prices have increased more than 75% and the 65" TV panel price has increased more than 38% on average according to DSCC data. Panel prices continued to increase through Q1 and the trend is expected to continue in Q2 2021 due to component shortages.

Major increases in panel prices from June 2020, have increased costs and reduced profits for TV brand manufacturers. TV brands are starting to increase TV set prices slowly in certain segments. Notebook brands are also planning to raise prices for new products to reflect increasing costs. Monitor prices are starting to increase in some segments. Despite this, buyers are still unable to fullfill orders due to supply issues.

TV panel prices increased in Q4 2020 and are also expected to increase in the first half of 2021. This can create challenges for brand manufacturers as it reduces their ability to offer more attractive prices in coming months to drive demand. Still, set-price increases up to March have been very mild and only in certain segments. Some brands are still offering price incentives to consumers in spite of the cost increases. For example, in the US market retailers cut prices of big screen LCD and OLED TV to entice basketball fans in March.

Higher LCD price and tight supply helped LCD suppliers to improve their financial performance in the second half of 2020. This caused a number of LCD suppliers especially in China to decide to expand production and increase their investment in 2021.

New opportunities for MiniLED based products that reduce the performance gap with OLED, enabling higher specs and higher prices are also driving higher investment in LCD production. Suppliers from China already have achieved a majority share of TFT-LCD capacity.

BOE has acquired Gen 8.5/8.6 fabs from CEC Panda. ChinaStar has acquired a Gen 8.5 fab in Suzhou from Samsung Display. Recent panel price increases have also resulted in Samsung and LGD delaying their plans to shut down LCD production. These developments can all help to improve supply in the second half of 2021. Fab utilization rates in Taiwan and China stayed high in the second half of 2020 and are expected to stay high in the first half of 2021.

QLED and MiniLED gained share in the premium TV market in 2019, impacting OLED shares and aided by low panel prices. With the LCD panel price increases in 2020 the cost gap between OLED TV and LCD has gone down in recent quarters.

OLED TV also gained higher market share in the premium TV market especially sets from LG and Sony in the last quarter of 2020, according to industry data. LG Display is implimenting major capacity expansion of its OLED TV panels with its Gen 8.5 fab in China.Strong sales in Q4 2020 and new product sizes such as 48-inch and 88-inch have helped LG Display’s OLED TV fabs to have higher utilization rates.

Samsung is also planning to start production of QDOLED in 2021. Higher production and cost reductions for OLED TV may help OLED to gain shares in the premium TV market if the price gap continues to reduce with LCD.

Lower tier brands are not able to offer aggressive prices due to the supply constraint and panel price increases. If these conditions continue for too long, TV demand could be impacted.

Strong LCD TV demand especially for Quantum Dot and MiniLED TV is expected to continue in 2021. The economic recovery and sports events (UEFA Europe footbal and the Olympics in Japan) are expected to drive demand for TV, but component shortages, supply constraints and too big a price increase could create uncertainties. Panel suppliers have to navigate a delicate balance of capacity management and panel prices to capture the opportunity for higher TV demand. (SD)