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Wholesalers on Alibaba.com have a wide range of functions and such a curved monitorphone. LEDs are an excellent choice for smart watches as they are wireless and have a built-in Light-emitting Diode (LAG)) for the convenience of large-sized ones, LEDs are equipped with all the functions as a curved monitorphone, and it has a built-in media player and the possibility to see a difference in the second-hand TV of the choice. LED smart watches are wirelessly designed and allow the user to see the image in all, and they"re looking great for them.

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The global TFT-LCD display panel market attained a value of USD 181.67 billion in 2022. It is expected to grow further in the forecast period of 2023-2028 with a CAGR of 5.2% and is projected to reach a value of USD 246.25 billion by 2028.

The current global TFT-LCD display panel market is driven by the increasing demand for flat panel TVs, good quality smartphones, tablets, and vehicle monitoring systems along with the growing gaming industry. The global display market is dominated by the flat panel display with TFT-LCD display panel being the most popular flat panel type and is being driven by strong demand from emerging economies, especially those in Asia Pacific like India, China, Korea, and Taiwan, among others. The rising demand for consumer electronics like LCD TVs, PCs, laptops, SLR cameras, navigation equipment and others have been aiding the growth of the industry.

TFT-LCD display panel is a type of liquid crystal display where each pixel is attached to a thin film transistor. Since the early 2000s, all LCD computer screens are TFT as they have a better response time and improved colour quality. With favourable properties like being light weight, slim, high in resolution and low in power consumption, they are in high demand in almost all sectors where displays are needed. Even with their larger dimensions, TFT-LCD display panel are more feasible as they can be viewed from a wider angle, are not susceptible to reflection and are lighter weight than traditional CRT TVs.

The global TFT-LCD display panel market is being driven by the growing household demand for average and large-sized flat panel TVs as well as a growing demand for slim, high-resolution smart phones with large screens. The rising demand for portable and small-sized tablets in the educational and commercial sectors has also been aiding the TFT-LCD display panel market growth. Increasing demand for automotive displays, a growing gaming industry and the emerging popularity of 3D cinema, are all major drivers for the market. Despite the concerns about an over-supply in the market, the shipments of large TFT-LCD display panel again rose in 2020.

North America is the largest market for TFT-LCD display panel, with over one-third of the global share. It is followed closely by the Asia-Pacific region, where countries like India, China, Korea, and Taiwan are significant emerging market for TFT-LCD display panels. China and India are among the fastest growing markets in the region. The growth of the demand in these regions have been assisted by the growth in their economy, a rise in disposable incomes and an increasing demand for consumer electronics.

The report gives a detailed analysis of the following key players in the global TFT-LCD display panel Market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

When you hear “product samples,” you may automatically think of display items that allow customers to see, feel, and test out an item before purchasing. But here, we’re talking about product samples for you, the retailer.

Similar to those display items, many suppliers allow you to order samples so you can inspect the product before committing to a larger, more expensive order.

Investing in product samples is one of the smartest moves fledging retailers can make. Product samples help you ensure each order for your store is a worthwhile investment for you and your customers. You can determine if an item fits your brand, meets your quality standards and will live up to your customers’ expectations.

Ultimately, the cost of samples will always be a more worthwhile investment over taking the chance on a full order you haven’t had the opportunity to inspect. If you do the latter, you may be stuck with a large number of products that lack the right level of quality.

Three samples cost $200, with a $50 shipping fee, equaling $250. The minimum quantity for an order of that product is 500. At even $2 per unit, that’s $1,000 without shipping included. If the product is defective or doesn’t live up to your standards, it’s better to spend the $250 rather than being out an entire $1,000.

So, in the grand scheme of things, investing in product samples allows you to check the quality of the product to really ensure that it’s a good fit for your retail space. Plus, you’ll be able to get a good idea of what your long-term experience will be like with a supplier.

The benefits of product samples don’t stop there. You can also put your samples to good use by using them in your product photos for your online store and/or on display in your brick-and-mortar retail space.

PRO TIP: If you’re still not in a place where you can invest in product samples, some suppliers will list links to coupons and free samples on their product pages.

When you start looking into ordering product samples online, AliExpress and Alibaba will probably become your top resources. These companies are two of the largest ecommerce companies in the world, equipped with a broad range of products that connect you to suppliers from, well, everywhere.

And since they provide such a broad range of information and products, navigating these sites aren’t the easiest. Here are the best ways to order samples from AliExpress dropshipping and Alibaba:

Option 1: Type the product you’re looking for in the search bar, and in the drop-down menu, click “suppliers.” This will provide you with a list of suppliers that specialize in manufacturing the product.

Then, message the supplier directly with specific details about what you need. Starting a direct conversation with the supplier will help you determine if the product is within your budget and meets all of your requirements. And if so, you’ll then be able to finalize and place your order.

Option 2: In your profile, you’ll see a Request for Quotation (RFQ) tool that allows you to pinpoint suppliers that can provide you with the product you’re looking for.

To submit an RFQ, you’ll be prompted with a form where you’ll include the keywords of the product you’re looking for, the category, the quantity, other specifications, and you can even upload images to further help the supplier understand the product you’re seeking. You can also provide the preferred unit price, payment method and more.

Although Alibaba is the parent company, AliExpress does not provide the same options as listed above. With AliExpress, you’ll need to do a product search for what you’re looking for, and contact the seller directly to discuss ordering product samples.

Use the feedback tab to see ratings for each supplier, too. Many buyers provide detailed reviews, equipped with photos of what their product looked like upon receiving. This will help you narrow down the suppliers you’d like to further discuss an order with.

Always contact a supplier before making a purchase so you can discuss exactly what you need and verify that their product listing’s information is correct. When you start crafting your message to a supplier, keep in mind the volume of inquiries suppliers are receiving on a daily basis. That’s why it’s important to be specific in your message.

Each correspondence also needs to be concise and clearly constructed, so you can come across as a serious buyer rather than someone with a general inquiry — otherwise, your message might be overlooked.

First thing’s first: Always purchase a product sample from more than one supplier. When you start your search for the perfect product supplier, make a list of the top three to five that meet your needs and order samples from each of them.

Also, consider ordering product samples in different variations — like different colors and styles — to help you find the perfect product (and supplier) for your retail business.

When you receive your product samples, first study how each item was shipped since it will reflect how you’ll receive a larger order. This is also why you should order more than one product sample from a supplier, in case there’s damage to the box during the shipping process.

If each box from one supplier has damage, you might be able to infer that a larger order will have the same characteristics. If only one box is damaged, you can probably chalk it up to a shipping mishap.

Upon opening the package, thoroughly inspect the quality of the product sample. If your box did have damage, see if the product was affected. Then look to see how the product compares to the listing when it comes to color, quality, and the listing’s product specifications. This will also help you determine how a product will look in your store and if it meets your (and your customers’) needs.

Once you’ve received your product sample, it’s time to decide on a supplier. And when you’re working with overseas supplier websites like Alibaba and AliExpress, that decision-making process can be a bit convoluted.

First, think about the experience you’ve already had with the supplier, from your first correspondence to receiving the product. This might be a direct reflection of what your relationship will be like when placing larger orders to sell in-person or in your store.

Quantity: Does the minimum order quantity align to your needs? If not, try too gently negotiate with the supplier to lower the number to what works best for you.

Payment terms: How do you pay for your order? It’s important to remember that you should never pay upfront, at least after your first order. Usually, most suppliers ask for 30% upfront and 70% upon receiving the order. Also ask about how they accept payments, as this will help you determine if the supplier is legitimate or a scam.

Using online marketplaces to find product samples for items you’d like to sell in your store is a smart step to providing items that will make your customers happy — and keep coming back.

Only Shopify gives you all the tools you need to manage your business, market to customers, and sell everywhere in one place. Unify in-store and online sales today.

Sponsored Display is a self-service display advertising solution that helps you grow your business and brand by engaging shoppers across the purchase journey, on and off Amazon.

Sponsored Display ads are available to sellers enrolled in Amazon Brand Registry, book vendors, vendors, and agencies with clients who sell products on Amazon.

Professional brands can also feature their apps, TV shows, or movies on Fire TV. This offering is made for Fire TV app developers, Prime Video Channels, Prime Video Direct publishers, and film distributors. Learn more about Sponsored Display on Fire TV.

Reach audiences as they browse, research, or buy products on the Amazon home page, product detail pages, shopping results pages, or Twitch, as well as third-party websites and apps in select marketplaces (offsite ads currently not available in IN, JP, AU).

Sponsored Display ads are purchased on a CPC (cost-per-click) or vCPM (cost per thousand viewable impressions) basis. There is no minimum budget required, and you can specify your daily bid and budget. You can also change your bid or pause your campaign whenever you want.

There are two ad creative formats advertisers can choose. The first is automatically generated and includes a product image, pricing, deals and savings badging, star rating, and "Shop now" button that links back to your product detail page. For this option, advertisers may also choose to add a custom logo and headline for contextual targeting creatives if desired. The second creative option supports a custom product image, allowing brands to upload their own graphics to help convey their brand and product story, including those with bespoke background colors and art direction.

Retail aware means that your Sponsored Display ads may appear only when your products are in stock and the Featured Offer. The ads will automatically stop serving if your products are out of stock or not the Featured Offer. Our machine learning algorithms also will adjust bids to account for delivery promises to help you spend your advertising dollars efficiently.

Both help you reach relevant audiences. Contextual targeting allows you to target specific products and/or categories of detail pages on Amazon to help drive consideration or sales. Sponsored Display audiences allows you to use Amazon’s rich shopping and streaming signals to help grow your business. Contextual targeting can be used in conjunction with Sponsored Display audiences. Use contextual targeting to help generate detail page traffic, and then Sponsored Display audiences to reengage audiences and help secure missed sales opportunities or further cultivate brand loyalty.

Sponsored Display is a self-service advertising product that allows any brand owner on Amazon to use display advertising to grow their business. Sponsored Display ads are purchased on a CPC or vCPM basis, and some unique capabilities of Sponsored Display include the ability to help reach audiences on prominent detail pages placements outside of your category as well as on your own detail pages. Amazon DSP is a demand-side platform that allows advertisers to programmatically buy ads at scale. Display ads purchased through Amazon DSP are sold on a CPM (cost per thousand impressions) basis.

All three products are self-service advertising options. Sponsored Display ads appear in different locations and differ from Sponsored Brands and Sponsored Products by reaching audiences beyond shopping results on and off Amazon based on a variety of shopping signals. Advertisers may want to consider a multi-solution strategy by investing in Sponsored Products ads, Sponsored Brands ads, and Sponsored Display ads in order to help read and engage audiences. Advertisers who implemented all three solutions saw up to +15% year-over-year (YoY) sales at a better return on ad spend (ROAS) compared to those only using Sponsored Products.

You’ve set your goal. Now it’s time to build knowledge and skills to propel your career. Check out these resources from AWS Training and Certification that are relevant to AWS Certified Cloud Practitioner. These recommended resources are opportunities to learn from the experts at AWS, but we don’t require that you take any specific training before you take an exam.

Rich results can show alongside a search result when customers come to Google Search to find information about products, retailers, and brands. It appears as a few lines of text with product information (price, availability, product reviews) to provide customers with more useful information.

When customers use Google Search to shop for apparel and accessories, they often want to see more visual results. Your popular products in the Apparel & Accessories category can be eligible to show in more visual listings, such as a product list carousel that matches the category and is relevant to the user’s query. Customers can explore products offered by many brands and retailers, with links to retailer and brand sites to learn more.

The Shopping Knowledge Panel is a search box that organizes information for a specific product. This includes product details, offers from retailers who sell the product, and product reviews. If your product data feed includes the product being searched, your product may be eligible to appear in this experience.

To use promotions, you can submit your product data to Google through a feed. The information within your feed is then distributed on relevant Shopping ads as well as free product listings appearing on the Shopping tab in the US (may also appear outside of the US as well). Promotions will display for customers on desktop and mobile devices in Australia, France, Germany, India, the UK, Canada, and the US.

Registering and uploading a new feed: Follow the steps to register and upload a new promotions feed. Upload your promotions feed to the same Merchant Center account you use for your online products feed.

Apply product filter attributes in your promotion feed: If a promotion applies to specific products in your product feed, you may use product filter attributes. See Product filters.

Map the promotion IDto products in your product feed: For Google to recognize the products included in your promotion, submit a value for the promotion ID [promotion ID] attribute and map that to the eligible products in your products feed. For more information about mapping, see how to create promotion groups for specific products.

If you set product filters on the promotion feeds and explicit promotion IDs in the product feed, then the promotion applies to products selected by both applying product filter attributes and mapping the promotion ID to your products.

If the value is specific products specific_products, you must use product filter attributes or map a promotion ID [promotion_id] to applicable products in your products feed. These specific products are continuously tested for the duration of the promotion.

If the value is all products [all_products], you do not need to use product filter attributes or a promotion ID [promotion_id] in the products feed. The promotion validity is tested against all of the items in your products feed.

Free shipping promotions must include a valid coupon code that customers can manually apply. Otherwise, shipping will be treated as a service that is normally offered.

If you use the promotion builder, it will only support the promotion start date [promotion_effective_dates] attribute and the time will default to the time zone of your Merchant Center account setting. If you want the promotion to be in a different time zone, adjust the time zone manually.

Tip: You can validate your promotion before it starts by using the promotion display dates [promotions_display_dates] attribute. Learn more about promotions feed formatting and attributes

If you use the promotion destination [promotion_destination] attribute, and don"t specify a destination by including a supported value in your feed, your promotion will display in Shopping ads and free listings by default.

The free listings [Free_listings] destination is only available in the US, and requires an approved offer for free listings. In addition, we recommend offers submitted via promotions feed be in structured format to help ensure faster approval.

Note: Some of the names for product destinations have been updated. You may have previously submitted the following values as destinations for your products: Shopping Actions, Surfaces across Google, Local surfaces across Google. These values will still be accepted, but we recommend that you update your products to include the new values for these destinations: Buy_on_Google_listings, Free_listings, Free_local_listings.

If you create a promotion that only applies to specific products in your product feed, use the product filter in your promotion feed. The product filter attributes only apply when the products eligible for promotion[product_applicability]attribute is set to specific_products. All the attributes under this section are repeated fields with a limit up to 1,000 in XML/CSV.

The product filter attributes in the table below determine the products that apply for a promotion. When the same attribute is used more than once, the product must match at least one of the attributes for the filter to apply. When there are multiple filters, only the products that pass all filters are selected for the promotion. If a filter excludes a product and another filter includes the same product, the product will be excluded from the promotion.

For example, if you create a promotion for brand = "example1" and product_type = “Tshirt”, the promotion will apply only to those products in the product feed that have brand =“example1” and product_type = “Tshirt”.

The promotion only applies to products that match the product ID for promotion [item_id] specified in this attribute. Note: The product ID for promotion [item_id] attribute matches the ID [id] attribute in the products feed spec.

"Limits" determine the restrictions you can apply to your promotions (for example, you can set a limit on the minimum price or quantity of eligible purchases required for a customer to receive a promotion)

This attribute communicates the precondition (a minimum purchase amount) that a customer needs to meet to redeem a promotion. It does not filter the products that are eligible for a promotion. To filter, use product filters.

If the display dates for promotion [promotion_display_date] attribute is not specified, the promotion start date [promotion_effective_dates] determines the date and time frame when the promotion will be live on Google.com and Shopping ads. This optional attribute is supported by the regular Promotions feed only.

This attribute specifies the code that customers can use online to redeem the promotion. It is required if the coupon code required [offer_type] is set to generic code [generic_code].

Free shipping promotions must include a valid coupon code that shoppers can manually apply. Otherwise, shipping will be treated as a service that is normally offered and must be specified in the product feed. If the promotion is offered for a specific duration, then the duration must also be reflected in the product feed. See promotions program policies for more information.

This attribute signals the type of promotion you’re running, allowing Google to perform a more automated review process, which can expedite promotion approval.

When you use the optional coupon value type [coupon_value_type] attribute, the value submitted may require the use of additional attributes (to provide the information needed for your promotion).

Additional attributes may be required or optional to be included in your promotions feed, depending on the value set for the coupon value type [coupon_value_type] attribute.

Optional: Minimum purchase amount [minimum_purchase_amount], minimum purchase quantity for promotion [buy_this_quantity], maximum purchase quantity for promotion [limit_quantity, maximum product price for promotion [limit_value], price for promotion [promotion_price], monetary discount amount of a promotion [money_off_amount], percentage discount amount [percent_off], quantity eligible for promotion [get_this_quantity_discounted], free gift monetary value [free_gift_value], free gift item ID [free_gift_item_id], free gift description [free_gift_description]

Required: Monetary discount amount of a promotion [money_off_amount], minimum purchase quantity for promotion [buy_this_quantity], quantity eligible for promotion [get_this_quantity_discounted]

Required: Percentage discount amount [percent_off], minimum purchase quantity for promotion [buy_this_quantity], quantity eligible for promotion [get_this_quantity_discounted]

Optional: Free shipping type [free_shipping_type], minimum purchase amount [minimum_purchase_amount], minimum purchase quantity for promotion [buy_this_quantity]

Optional: Free shipping type [free_shipping_type], minimum purchase amount [minimum_purchase_amount], minimum purchase quantity for promotion [buy_this_quantity]

Optional: Free shipping type [free_shipping_type], minimum purchase amount [minimum_purchase_amount], minimum purchase quantity for promotion [buy_this_quantity]

Capitalize on the opportunity to try SAP products and services before committing to a purchase. Trials offer the chance to test what is new, and see for yourself if it is a perfect fit for your business. Trial instances can even become permanent production environments without having to reconfigure or start over from scratch.

Sales promotions are a marketing communication tool for stimulating revenue or providing incentives or extra value to distributers, sales staff, or customers over a short time period. Sales promotion activities include special offers, displays, demonstrations, and other nonrecurring selling efforts that aren’t part of the ordinary routine. As an additional incentive to buy, these tools can be directed at consumers, retailers and other distribution partners, or the manufacturer’s own sales force.

Companies use many different forms of media to communicate about sales promotions, such as printed materials like posters, coupons, direct mail pieces and billboards; radio and television ads; digital media like text messages, email, websites and social media, and so forth.

Companies use sales promotions to increase demand for their products and services, improve product availability among distribution channel partners, and to coordinate selling, advertising, and public relations. A successful sales promotion tries to prompt a target segment to show interest in the product or service, try it, and ideally buy it and become loyal customers.

There are two types of sales promotions: consumer and trade. A consumer sales promotion targets the consumer or end-user buying the product, while a trade promotion focuses on organizational customers that can stimulate immediate sales.

Most consumers are familiar with common sales promotion techniques including samples, coupons, point-of-purchase displays, premiums, contents, loyalty programs and rebates.

Do you like free samples? Most people do. Asampleis a sales promotion in which a small amount of a product that is for sale is given to consumers to try. Samples encourage trial and an increased awareness of the product. You have probably purchased a product that included a small free sample with it—for example, a small amount of conditioner packaged with your shampoo. Have you ever gone to a store that provided free samples of different food items? The motivation behind giving away samples is to get people to buy a product. Although sampling is an expensive strategy, it is usually very effective for food products. People try the product, the person providing the sample tells consumers about it, and mentions any special pricing or offers for the product.

Often paired with samples are coupons. Couponsprovide an immediate price reduction off an item. The amount of the coupon is later reimbursed to the retailer by the manufacturer. The retailer also gets a handling fee for accepting coupons. When the economy is weak, more consumers collect coupons and look for special bargains such as double coupons and buy-one-get-one-free (BOGO) coupons. While many consumers cut coupons from the inserts in Sunday newspapers, other consumers find coupons for products and stores online. Stores may also provide coupons for customers with a loyalty card.

Consumers can download coupons on many mobile phones. Mobile marketing and the Internet give consumers in international markets access to coupons and other promotions. In India, the majority of coupons used are digital, while paper coupons still have the largest share in the United States. More than 80 percent of diapers are purchased with coupons; imagine how much easier and less wasteful digital coupons scanned from a mobile phone are for both organizations and consumers.

Point-of-purchase displaysencourage consumers to buy a product immediately. These displays draw attention to a product by giving it special placement and signage. Coupon machines placed in stores are a type of point-of-purchase display. When a consumer sees a special display or can get a coupon instantly, manufacturers hope the easy availability or the discount will convince them to buy, increasing overall sales in the process.

A variety of different sales promotions are conducted online. Common online consumer sales promotions include incentives such as free items, special pricing for product bundles (buying multiple products together), free shipping, coupons, and sweepstakes. For example, many online merchants such as Bluefly and Zappos offer free shipping and free return shipping to encourage consumers to shop online. Some companies have found that response rates for online sales promotions are better than response rates for traditional sales promotions.

Another very popular sales promotion for consumers is a premium. A premiumis a product or offer a consumer receives when they buy another product. Premiums may be offered free or for a small shipping and handling charge with proof of purchase (sales receipt or part of package). Remember wanting your favorite cereal because there was a toy in the box? The toy is an example of a premium. Some premiums are designed to motivate consumers to a buy product multiple times. What many people don’t realize is that when they pay the shipping and handling charges, they may also be paying for the premium.

Contests and sweepstakes are also popular consumer sales promotions.Contestsare games of skill offered by a company, that offer consumers the chance to win a prize. Cheerios’ Spoonfuls of Stories contest, for example, invited people to submit an original children’s story and the chance to win money and the opportunity to have their story published.  Sweepstakes are games of chance people enter for the opportunity to win money or prizes. Sweepstakes are often structured as some variation on a random drawing.  The companies and organizations that conduct these activities hope consumers will not only enter their games, but also buy more of their products and ideally share their information for future marketing purposes. As the following video shows, marketers have become increasingly sophisticated in the way they approach this “gaming” aspect of sales promotions.

Loyalty programsare sales promotions designed to get repeat business. Loyalty programs include things such as frequent flier programs, hotel programs, and shopping cards for grocery stores, drugstores, and restaurants. Sometimes point systems are used in conjunction with loyalty programs. After you accumulate so many miles or points, an organization might provide you with a special incentive such as a free flight, free hotel room, or free sandwich. Many loyalty programs, especially hotel and airline programs, have partners to give consumers more ways to accumulate and use miles and points.

Rebatesare popular with both consumers and the manufacturers that provide them. When you get a rebate, you are refunded part (or all) of the purchase price of a product after completing a form and sending it to the manufacturer with your proof of purchase. The trick is completing the paperwork on time. Many consumers forget or wait too long to do so and, as a result, don’t get any money back. This is why rebates are also popular with manufacturers. Rebates sound great to consumers until they forget to mail them in.

Companies may offer a wide variety of trade promotions to wholesalers, retailers, their own sales teams, and other stakeholder groups with a vested interest in selling or reselling products or services. Among the most common are trade shows, sales contests, trade allowances, training, product demonstrations, free merchandise and push money.

One of the most common types of sales promotions, particularly in in B2B markets, are trade shows. A trade show is an event in which firms in a particular industry display and demonstrate their offerings to the organizations and people they hope will buy them. Trade shows may be organized to focus on particular product categories, industries, geography, buyer roles, and other criteria. Typically an organization has many different options for trade show participation.

Sales contests, which are often held by manufacturers and B2B companies, provide incentives for salespeople to increase their sales. Often, the contests focus on selling higher-profit or slow-moving products. The sales representative with the most sales of the product wins a prize such as a free vacation, company recognition, money, or some other performance bonus.

Trade allowances give channel partners—for example, a manufacturer’s wholesalers, distributors, retailers, etc.—different incentives to push a product to its customers. One type of trade allowance is an advertising allowance (money) to advertise a seller’s products in local newspapers. An advertising allowance benefits both the manufacturer and the retailer. Typically, the retailer can get a lower rate than manufacturers on advertising in local outlets, which saves the manufacturer money. The retailer benefits by getting an allowance from the manufacturer.

Another sales promotion tool that manufacturers offer businesses is training to help their salespeople understand how the manufacturers’ products work and how consumers can be enticed to buy them. Many manufacturers also provide in-store product demonstrations to show a channel partner’s customers how products work and answer any questions they might have. Demonstrations of new video-game systems and computers are extremely popular and successful in generating sales.

Free merchandise, such as a tool, television, or other product produced by the manufacturer, can also be used to induce retailers to sell products to consumers. For example, a television manufacturer might offer the manager of a retail electronics store a television to push its products. If a certain number of televisions is sold, the manager gets the television.

Have you ever been to an electronics store or a furniture store and felt like the salesperson was pushing one particular television or one particular mattress? Perhaps the salesperson was getting push money—a cash incentive from the manufacturer to push a particular item. Manufacturers may encounter several reasons to offer push money to increase product sales: perhaps there is a large amount of inventory, it is being replaced by a new model, or the product is not selling well.

The table, below, summarizes the different types of sales promotions designed for both consumers and businesses. Although different types of sales promotions work best for different organizations, rebates are very profitable for companies because, as you have learned, many consumers forget to send in their rebate forms. In a weak economy, consumers tend to use more coupons, but they also buy more store brands. Coupons available online or at the point of purchase are being used more often by consumers. Trade shows can be very successful, although the companies that participate in them need to follow-up on the leads generated at the shows.

In addition to their primary purpose of boosting sales in the near term, companies can use consumer sales promotions to help them understand price sensitivity. Coupons and rebates provide useful information about how pricing influences consumers’ buying behavior. Sales promotions can also be a valuable–and sometimes sneaky–way to acquire contact information for current and prospective customers. Many of these offers require consumers to provide their names and other information in order to participate. Electronically-scanned coupons can be linked to other purchasing data, to inform organizations about buying habits. All this information can be used for future marketing research, campaigns and outreach.

Consumer sales promotions can generate loyalty and enthusiasm for a brand, product, or service. Frequent flyer programs, for example, motivate travelers to fly on a preferred airline even if the ticket prices are somewhat higher. If sales have slowed, a promotion such as a sweepstakes or contest can spur customer excitement and (re)new interest in the company’s offering. Sales promotions are a good way of energizing and inspiring customer action.

Trade promotions offer distribution channel partners financial incentives that encourage them to support and promote a company’s products. Offering incentives like prime shelf space at a retailer’s store in exchange for discounts on products has the potential to build and enhance business relationships with important distributors or businesses. Improving these relationships can lead to higher sales, stocking of other product lines, preferred business terms and other benefits.

Sales promotions can be a two-edged sword: if a company is continually handing out product samples and coupons, it can risk tarnishing the company’s brand. Offering too many freebies can signal to customers that they are not purchasing a prestigious or “limited” product. Another risk with too-frequent promotions is that savvy customers will hold off purchasing until the next promotion, thus depressing sales.

Often businesses rush to grow quickly by offering sales promotions, only to see these promotions fail to reach their sales goals and target customers. The temporary boost in short term sales may be attributed to highly price-sensitive consumers looking for a deal, rather than the long-term loyal customers a company wants to cultivate. Sales promotions need to be thought through, designed and promoted carefully. They also need to align well with the company’s larger business strategy. Failure to do so can be costly in terms of dollars, profitability and reputation.

If businesses become overly reliant on sales growth through promotions, they can get trapped in short-term marketing thinking and forget to focus on long-term goals. If, after each sales dip, a business offers another sales promotion, it can be damaging to the long-term value of its brand.

Sales promotions are delivered to targeted groups via marketing campaigns during a pre-set, limited amount of time. In order to broaden awareness, impact and participation, sales promotions are often combined with other marketing communication methods in the promotional mix. Examples of IMC support for sales promotions include:

These types of activities create synergies between the sales promotions and other marketing activities. IMC activities can amplify the message about the sales promotion and encourage active participation from target customers.

Finally, it is important to recognize that sales promotions cannot compensate for a poor product, a declining sales trend, ineffective advertising, or weak brand loyalty. If these fundamentals are not working, sales promotions can serve only as a temporary solution.

Intuiface is the industry"s most comprehensive and complete no-code platform for creating, deploying, managing, and measuring deeply customized, fully interactive digital content, supporting touch, gesture, sensors,voice, and more.

Deploy creations in your venues, on your websites, and even to the personal mobile devices of your customers, sales teams, visitors, or other audience members.

Composer is the Windows-based software you will use to create interactive experiences. Incorporate your own media and control every pixel of the design - there are no template restrictions or requirements to adopt pre-built app libraries. And it doesn"t matter if you"re building for the venue, for a website, or for mobile devices - your work will be identical.Read more about Intuiface Composer➜

Player is the bit of software necessary to run all of the interactive experiences you create in Composer. Well it"s a little more than a "bit of software" since it"s the magic enabling the same content from Composer to run in-venue, on a website, and even on a personal mobile device. It"s the nirvana of build once, run everywhere.Read about our next generation Intuiface Player technology➜

Headless CMS is a cloud-hosted repository enabling content managers to define, store, and manage the media and information used by their Intuiface deployments. By "headless" we mean the data structure is independent of any particular user interface, making Headless CMS usable by folks who have no knowledge of Intuiface or your project.Read more about Intuiface Headless CMS➜

API Explorer enables the no-code support of any REST-based Web Services query, opening the door to thousands of public and private APIs. That includes everything from movie listings and weather forecasts to currency conversion, the latest photos from NASA, all those connected objects among the Internet of Things, and your company"s back office.Read more about Intuiface API Explorer➜

The Share and Deploy console enables you to manage experiences: publish them to the cloud, share them with others, and deploy them on a schedule to geographically distributed devices - all without leaving your desk.Read more about Intuiface Share & Deploy➜

With Analytics you can turn your Intuiface experience into an essential KPI resource. Capture data identifying user selections and their context (gender, weather, location, etc.), then build charts and dashboards to reach actionable user insights.Read more about Intuiface Analytics➜What Makes Intuiface Unique?

Project teams can rapidly create working prototypes, add interactivity with the click of a mouse, incorporate enterprise data with ease, and avoid endless test cycles thanks to Intuiface"s proven reliability.

A frequent and agile release cycle means change management is significantly accelerated. Projects are more likely to satisfy stakeholders and fulfill project goals as requests can be accommodated on the fly and redeployed in minutes.

Major reductions in development time have a powerful effect on project expenses. And since Intuiface uses a simple seat-based license model with no hidden service or per-project fees, costs are predictable and low.

Enterprises are collecting data at multiple phases of engagement and using it to complete their understanding of customers and prospects. Before digital transformation with Intuiface, that understanding stopped at the door.

The more rewarding and innovative an in-person experience, the better impression a brand can make on its shoppers, a B2B can make on its prospects, a museum can make on its visitors. This leads to positive word-of-mouth and repeat visits.

The dirty secret of traditional, broadcast digital signage? There is nothing to measure! By adopting personalized, data rich, interactive digital content, your projects maximize their utility while shining a light on what does and does not work, feeding future investment.