lcd panel makers for sale free sample

Crystalfontz America is the leading supplier of LCD, TFT, OLED and ePaper display modules and accessories. We specialize in providing our customers the very best in display products, cables and connectors.

In addition to our large catalog of displays, we offer LCD development kits, breakout boards, cables, ZIF connectors and all of the LCD software and drivers you need to develop your product or project. We are located in the U.S. so we can get product to you fast!

We have thousands of standard products that are in stock and available from our Seattle, WA and Hong Kong warehouses to support fast product development and preproduction without MOQ. The stock covers TN, STN LCD display panels, COB, COG character LCD display, graphic LCD display, PMOLED, AMOLED display, TFT display, IPS display, high brightness and transflective, blanview sunlight readable display, super high contrast ratio display, lightning fast response displays, efficient low power consumption display, extreme temperature range display, HMI display, HDMI display, Raspberry Pi Display, Arduino display, embedded display, capacitive touch screen, LED backlight etc.  Customers can easily purchase samples directly from our website to avoid time delays with setting up accounts and credit terms and shipping within 24 hours.

Many of our customers require customized OEM display solutions.  With over two decades of experience, we apply our understanding of available display solutions to meet our customer’s requirements and assist from project concept to mass production. Using your ideas and requirements as a foundation, we work side by side with you to develop ideas/concepts into drawings, build prototypes and to final production seamlessly. In order to meet the fast changing world, we can provide the fastest turnaround in the industry, it takes only 3-4 weeks to produce LCD panels samples and 4-6 weeks for LCD display module, TFT LCD, IPS LCD display, and touch screen samples. The production time is only 4-5 weeks for LCD panels and 5-8 weeks for LCD display module, TFT LCD, IPS LCD display, and touch screen.

STONE Technologies is a proud manufacturer of superior quality TFT LCD modules and LCD screens. The company also provides intelligent HMI solutions that perfectly fit in with its excellent hardware offerings.

STONE TFT LCD modules come with a microcontroller unit that has a 1GHz Cortex-A8 CPU. Such a module can easily be transformed into an HMI screen. Simple hexadecimal instructions can be used to control the module through the UART port. Furthermore, you can seamlessly develop STONE TFT LCD color user interface modules and add touch control, features to them.

Becoming a reputable TFT LCD manufacturer is no piece of cake. It requires a company to pay attention to detail, have excellent manufacturing processes, the right TFT display technology, and have a consumer mindset.

Now, we list down 10 of the best famous LCD manufacturers globally. We’ll also explore why they became among the top 10 LCD display Manufacturers in the world.

BOE Technology Group Co., Ltd., founded in April 1993, is an IoT company providing intelligent interface products and professional services for information interaction and human health. BOE’s three core businesses are Interface Devices, Smart IoT Systems, and Smart Medicine & Engineering Integration.

Interface Devises Business includes Display and Senor, Sensor, and Application Solutions. As a leading company in the global semiconductor display industry, BOE has made the Chinese display industry develop from scratch to maturity and prosperity. Now, more than one-quarter of the global display panels are made by BOE, with its UHD, flexible display, microdisplay, and other solutions broadly applied to well-known worldwide brands.

Smart IoT Systems Business includes Intelligent Manufacturing Services, IoT Solution, and Digital Art IoT Platform. BOE provides integrated IoT solutions in smart retail, smart finance, digital art, business office, smart home, smart transportation, smart education, smart energy, and other fields. In the field of digital art, BOE has launched its digital art IoT solution – BOE iGallery, realizing the perfect combination of technology and art. For smart retail, BOE provides IoT solutions in price management, shelf management, and customer behavior analysis to achieve seamless online and offline convergence.

Smart Medicine & Engineering Integration Business includes Mobile Healthcare IoT Platform and Smart Healthcare Services. BOE has launched mobile platforms for healthcare management, based on AI and big data algorithms, to provide personalized medical treatment and health management services for users. Healthcare services combine medical, information, AI, cell engineering, and other technologies, focusing on the digital hospital, digital human body and regenerative medicine, etc., and is committed to developing comprehensive and life-cycle health management solutions.

LG Display is a leading manufacturer of thin-film transistor liquid crystal displays (TFT-LCD) panels, OLED, and flexible displays.LG Display began developing TFT-LCD in 1987 and currently offers Display panels in a variety of sizes and specifications using different cutting-edge technologies (IPS, OLED, and flexible technology).

LG Display now operates back-end assembly plants in South Korea, China, and Vietnam. In addition, LG Display operates a sales subsidiary with a global network to effectively serve overseas markets.

Founded in 2003, Innolink listed its shares in Taiwan in 2006. In March 2010, it merged with Chi Mei Optoelectronics and Tong Bao Optoelectronics, the largest merger in the panel industry. Qunchuang is the surviving company and Chi Mei Electronics is the company name. In December 2012, it was renamed As Qunchuang Optoelectronics.

With innovative and differentiated technologies, QINNOOptoelectronics provides advanced display integration solutions, including 4K2K ultra-high resolution, 3D naked eye, IGZO, LTPS, AMOLED, OLED, and touch solutions. Qinnooptoelectronics sets specifications and leads the market. A wide range of product line is across all kinds of TFT LCD panel modules, touch modules, for example, TV panel, desktop and laptop computer monitor with panels, small and medium scale “panels, medical, automotive, etc., the supply of cutting-edge information and consumer electronics customers around the world, for the world TFT – LCD (thin-film transistor liquid crystal display) leading manufacturers.

AU Optronics Co., LTD., formerly AU Optronics Corporation, was founded in August 1996. It changed its name to AU Optronics after its merger with UNIOPtronics in 2001. Through two mergers, AU has been able to have a full range of generations of production lines for panels of all sizes.Au Optronics is a TFT-LCD design, manufacturing, and r&d company. Since 2008, au Optronics has entered the green energy industry, providing customers with high-efficiency solar energy solutions.

Sharp has been called the “father of LCD panels”.Since its founding in 1912, Sharp developed the world’s first calculator and LIQUID crystal display, represented by the living pencil, which was invented as the company name. At the same time, Sharp is actively expanding into new areas to improve people’s living standards and social progress. Made a contribution.

Sharp is committed to creating a unique company, creating life in the 21st century through unparalleled “originality” and “sophistication”, and is a sales company, operating video, home appliances, mobile phones, and information products throughout the major cities of the country. Establish a business point, establish a perfect after-sale service network, satisfy consumer demand.

BYD IT products and businesses mainly include rechargeable batteries, plastic mechanism parts, metal parts, hardware electronic products, cell phone keys, microelectronics products, LCD modules, optoelectronics products, flexible circuit boards, chargers, connectors, uninterruptible power supplies, DC power supplies, solar products, cell phone decoration, cell phone ODM, cell phone testing, cell phone assembly business, notebook computer ODM, testing and manufacturing and assembly business, etc.

Toshiba is a famous multinational company with a history of 130 years. It covers a wide range of businesses, including social infrastructure construction, home appliances, digital products, and electronic components. It covers almost every aspect of production and life. Toshiba has the largest research and development institution in Japan. Through unremitting innovation and development, Toshiba has been at the forefront of science and technology in the world.

Kyocera was founded in 1959 as a manufacturer of technical ceramics. Industrial ceramics is a series of advanced materials with unique physical, chemical, and electronic properties. Today, most of Kyocera’s products are related to telecommunications, including semiconductor components, RF and microwave packaging, passive electronic components, wireless mobile phones and network equipment, crystal oscillators and connectors, and optoelectronic products for optoelectronic communication networks.

Tianma microelectronics co., LTD., founded in 1983, the company focus on smartphones, tablets, represented by high order laptop display market of consumer goods and automotive, medical, POS, HMI, etc., represented by professional display market, and actively layout smart home, intelligent wear, AR/VR, unmanned aerial vehicles (UAVs) and other emerging markets, to provide customers with the best product experience.IN terms of technology, the company has independently mastered leading technologies such as LTPS-TFT, AMOLED, flexible display, Oxide-TFT, 3D display, transparent display, and in-cell/on-cell integrated touch control. TFT-LCD key Materials and Technologies National Engineering Laboratory, national enterprise Technology Center, post-doctoral mobile workstation, and undertake national Development and Reform Commission, The Ministry of Science and Technology, the Ministry of Industry and Information Technology, and other major national thematic projects. The company’s long-term accumulation and continuous investment in advanced technology lay the foundation for innovation and development in the field of application.

Flat-panel displays are thin panels of glass or plastic used for electronically displaying text, images, or video. Liquid crystal displays (LCD), OLED (organic light emitting diode) and microLED displays are not quite the same; since LCD uses a liquid crystal that reacts to an electric current blocking light or allowing it to pass through the panel, whereas OLED/microLED displays consist of electroluminescent organic/inorganic materials that generate light when a current is passed through the material. LCD, OLED and microLED displays are driven using LTPS, IGZO, LTPO, and A-Si TFT transistor technologies as their backplane using ITO to supply current to the transistors and in turn to the liquid crystal or electroluminescent material. Segment and passive OLED and LCD displays do not use a backplane but use indium tin oxide (ITO), a transparent conductive material, to pass current to the electroluminescent material or liquid crystal. In LCDs, there is an even layer of liquid crystal throughout the panel whereas an OLED display has the electroluminescent material only where it is meant to light up. OLEDs, LCDs and microLEDs can be made flexible and transparent, but LCDs require a backlight because they cannot emit light on their own like OLEDs and microLEDs.

Liquid-crystal display (or LCD) is a thin, flat panel used for electronically displaying information such as text, images, and moving pictures. They are usually made of glass but they can also be made out of plastic. Some manufacturers make transparent LCD panels and special sequential color segment LCDs that have higher than usual refresh rates and an RGB backlight. The backlight is synchronized with the display so that the colors will show up as needed. The list of LCD manufacturers:

Organic light emitting diode (or OLED displays) is a thin, flat panel made of glass or plastic used for electronically displaying information such as text, images, and moving pictures. OLED panels can also take the shape of a light panel, where red, green and blue light emitting materials are stacked to create a white light panel. OLED displays can also be made transparent and/or flexible and these transparent panels are available on the market and are widely used in smartphones with under-display optical fingerprint sensors. LCD and OLED displays are available in different shapes, the most prominent of which is a circular display, which is used in smartwatches. The list of OLED display manufacturers:

MicroLED displays is an emerging flat-panel display technology consisting of arrays of microscopic LEDs forming the individual pixel elements. Like OLED, microLED offers infinite contrast ratio, but unlike OLED, microLED is immune to screen burn-in, and consumes less power while having higher light output, as it uses LEDs instead of organic electroluminescent materials, The list of MicroLED display manufacturers:

LCDs are made in a glass substrate. For OLED, the substrate can also be plastic. The size of the substrates are specified in generations, with each generation using a larger substrate. For example, a 4th generation substrate is larger in size than a 3rd generation substrate. A larger substrate allows for more panels to be cut from a single substrate, or for larger panels to be made, akin to increasing wafer sizes in the semiconductor industry.

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The right window display design can engage shoppers enough to cause them to stop, look back, and walk into your store, where your floor staff can help close the sale. Not only do attractive window displays help bring in customers, they also let you display new products, highlight promotions, enhance your brand image, and differentiate your store from the competition.

With increasing competition from ecommerce, and the COVID-19 pandemic keeping shoppers at home, store windows are more valuable than ever. In order for window displays to benefit brick-and-mortar retailers, Mujica says, “it’s important they have a very specific vision for the people they are pandering to.”

Leverage windows to let customers know about sales. If you’ve ever entered a store after seeing a huge “SALE” sign in its window, then you understand how effective this tactic can be. Synchronize in-store offers with online promotions to increase the impact of your displays.

Which store do you think attracts more customers? Most likely Store A. Making an effort with your window displays will help you stand out from the local competition.

They’re great for exhibiting clothes on mannequins and body forms and showing off your store’s interior design. However, open window displays are revealing, making it difficult to hide fixture accessories, like wires.

Shadowboxes are small, box-like, and most often used to display petite, detailed items, like jewelry, shoes, or makeup. They’re usually only big enough for one or two people to look at at once.

As the name implies, you get a corner window display when two windows come together in a corner, creating a large, box-like display. Corners are optimal for attracting shoppers approaching from any direction and showing off products from more than one side. But, it can be difficult to arrange products in these displays, since they need to look attractive from multiple viewpoints.

Here, we’ll help you set your fears aside so you can master the art of putting together unforgettable window displays. We’ll guide you through the process of assembling your store window display, as well as offer some window display ideas to get you started.

Use Shopify’s analytics and reporting to make the right merchandising decisions at each of your store locations. Spot seasonal trends, see which products require promotion, measure your promotions’ impact on product sales, and more.

Before you start brainstorming complex ideas for your first retail window display, let’s start by making sure we"ve got the necessary tools to set you up for success. In other words, you don’t want to be halfway through the process only to notice you don’t have a tape measure or another essential tool.

When it comes to conceptualizing a store window display, it’s best to start with a pen and paper. Before sketching out your window display ideas, start with a story based on a theme. Yes, your window display design should tell at least a basic story. After all, it"s proven that storytelling can serve as a strategic business tool.

Start thinking about the arrangement of products based around your focal point. Will you arrange your products on wires or shelves around the focal point? Or maybe set them up in a pyramid? Explore different configurations to see what would work best for your window display.

So, when creating your retail window display, don’t be bland. Be bold with colors, shapes, and props. Think outside of any cookie-cutter colors and opt for more eye-catching hues like fuchsia, orange, or electric blue. Just remember to exercise your best judgment and keep everything consistent with your brand.

Props are also a great way to think unconventionally, especially given that your local art store will be stocked with many different art materials. Think about cutting up foam boards, creating papier-mâché props, or anything else you think would be appropriate for your brand and store.

With all the window display ideas available for you to use as inspiration, it’s easy to get carried away and create an overly complicated display. However, too much clutter is likely to repel and overwhelm potential passersby, rather than draw their attention. Don’t try to do too much or you’ll just end up with a busy, unfocused display.

When it comes to creating an effective window display, lighting is often an afterthought, or something to consider if you’ve got the budget for “extra costs.” But lighting can be a crucial component in getting people to stop and notice your display.

Lighting can create moods, highlight certain products over others, and establish a dramatic setting for your store window display. Being strategic with lighting can pay dividends in helping you get your focal point right on and directing onlooker’s eyes to where you want them.

Your audience will impact the products you choose to display, colors you use in it, and the stories you tell in your windows. Keep your ideal customer at the forefront of your strategy.

It’s a well known fact that grocery stores display cereals for kids on lower shelves and cereals for adults on higher shelves. Why? Because this is where these customers’ eyelines land, and therefore, where their attention will be.

Keep window shoppers’ eyelines in mind while building external-facing displays. If you own a children’s clothing boutique, for example, you could display products that would appeal to kids, like toys, low enough for children to see, and more practical products at parents’ eye level.

When placed within a window, touchscreens help customers learn more about the products on and off display. They also make it easy to entice window shoppers with coupons in exchange for contact information, which opts them into your email marketing efforts.

Touchscreens are best for stores that sell valuable, high-consideration items (i.e., electronics, furniture, or vehicles) since they can be used to share product specifications and details. They’re also commonly used in the real estate industry to show listings that aren’t featured in the main display.

QR codes make it easy for window shoppers to make purchases even when your store isn’t open. They’re also cheap and easy to implement through a QR code generator.

For its Hallucination campaign, Gucci extended the technology to its window displays by installing classic artworks reimagined with characters dressed in designer clothing. What makes this display unusual is that most of the mannequins are facing away from the window, as if they were visiting an art gallery.

An experiential window brings products to life and attracts passersby to immediately interact with your brand. Inviting buyers to download an app on the spot encourages in-store sales and future online purchases, while giving you access to these engaged customers for marketing purposes.

Founder Roohi Quereshi soon discovered that people were stopping to look but didn’t know what she was selling. The shop was mistaken for a restaurant, a juice bar, and even a pot dispensary.

Since we started incorporating our products into the window and aligning that branding with promotions and social media strategy, we’ve seen an increase in walk-ins from our target customer. And, almost every walk-in has led to a sale.

Creativity in any window display is important, but for smaller retailers, it’s crucial that products be clearly presented, not only so passersby know what you’re selling, but to target the right buyer.

Known for its elaborate window displays, Saks’ collaboration with French design collective Vetements did a complete about-turn by featuring nothing but a pile of old clothes.

By combining nostalgia with bright colors, the Alice + Olivia window invokes a positive emotional experience for buyers. The overall effect is poppy, fresh, and fun.

One of Bergdorf’s most spectacular concepts featured one million hand-glued Swarovski crystals and took nine months to build. There was a genuine crystal ball and the fortune-teller mannequin wore custom-made, one-of-a-kind couture pieces that were later sold at auction.

“You would never see fast fashion in a Bergdorf window. It’s not their customer,” says Mujica. “No one has done anything like this before or since. It took everyone’s breath away.”

Tiffany & Co. has been famous for its window displays ever since the brand was immortalized in the film Breakfast at Tiffany’s. So iconic is the retailer’s window that several people have chosen the location to pop the question.

The retailer’s window displays are most notable for their simplicity. Unlike Bergdorf Goodman, whose windows are a targeted celebration of decadence, Tiffany’s creative is often quite minimal.

Carvers from Japan’s Okamato Studio sculpted holiday-themed blocks of ice while wearing designer jumpsuits, gloves, and scarves. The live-action demonstration set to music not only highlighted products found in-store, but also grabbed shoppers’ attention for an extended period of time.

One winter window display paid homage to hygge, the Danish word for comfort, and featured books on crafting and cooking, with each nestled inside Nordic-style houses.

“When the pandemic caused all non-essential businesses in Philadelphia to close, we had to think of a way to keep people engaged with our brand and to also make it easy for people to shop the store,” says co-owner and Designer Nicole Haddad. Co-owner and CEO Jordan Haddad “came up with the idea of using QR codes in our windows to allow customers to view the products and then order them straight from our website.

“Our boutique is situated on a corner, and it has four big windows. It’s prime real estate for window displays,” says Nicole. “When building out the store we asked our architects to create modular displays that we could constantly update and change around. One week we could have a sweatshirt hanging in the window, and then the next week the same window can be all shelves to display our ceramics.”

Take a page out of UrbanGlass’ book and use your window display to educate customers, in addition to selling products. For example, you could link your QR codes to landing pages that explain the process behind how you create your products.

Window displays are a powerful sales tool. They draw customers in, keep them engaged, and help initiate sales. By getting creative with your displays, and enhancing them with technology, you’ll convert passersby into customers.

New York City’s Macy’s is the quintessential example we think of when we think window display. With gigantic windows across their flagship store give them the perfect space for building some of the world’s most creative window displays, especially during the holidays.

Most marketing efforts aim to help a prospective buyer understand solutions to a problem, evaluate product or service options, and decide to make a purchase.

The methodology varies between initially buying a consumer’s attention or earning it as part of a strategy to build a larger brand audience. But the goals of each are the same: educate, inform, and persuade buyers to make a purchase.

Point-of-purchase marketing, however, works a little differently. It provides a last-minute way for retailers to influence the details of a shopper’s purchasing decision, and when done right, it can lead to increased sales.

POP displays are a marketing and advertising strategy used in retail stores to promote specific merchandise and special offers to shoppers who are ready to make a purchase. POP displays can be located near the checkout counter or in certain areas of the store to encourage purchasing decisions. For example, at the ends of aisles or in the center of aisles.

POP displays are used to enhance shoppers’ in-store experience and emphasize specific products or offers. It’s not a marketing strategy to increase foot traffic, but rather to increase sales once the customer comes into your store.

There’s often confusion between point of purchase and point of sale (POS), which makes sense, since they do have some similarities. But it’s important to understand how they’re different.

A POS is the specific place where the transaction happens. It’s where the sale and exchange of goods takes place. But you can also use this area of your store to display impulse items encouraging customers to increase their purchase amount at the last minute.

For example, if you have a jewelry store, the POP could be a countertop display where the customer chooses a pair of earrings, and the POS is at the checkout counter where you collect payment and wrap and bag their purchase. But you could leverage your jewelry POS by displaying jewelry cleaner or small jewelry boxes at the counter to encourage the shopper to purchase more products.

Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.

Temporary displays tend to be the most commonly used type of POP. You can use them to feature seasonal products or special promotions. These types of displays are usually less expensive, made from cardboard, and used in the form of freestanding displays, endcap displays, or dump bins, for example.

Also known as off-shelf displays or secondary displays, semi-permanent displays generally stay up for three months to a year. They are made from stronger materials, including glass, metal, wood, heavier cardboard, and hard plastics.

For example, a jewelry store would likely have shelves and tables that remain in the same place year after year, while glass display boxes and other smaller POP displays might move around the store.

Digital POP displays usually have a digital monitor or LCD screen. In most cases, they still have a physical container and are used to advertise featured products via video or slideshow.

In-store POP displays play an important role in POP marketing. Strategically placing products around your store means shoppers will notice them more, increasing the likelihood of sales. POP marketing includes a range of displays, from labels or banners that catch the attention of customers to larger displays in the middle or at the ends of aisles.

For example, a jewelry store could have a banner above a shelf display that provides an overview of the materials used to make its earrings and the quality of the metals. Highlighting the features and benefits of the products gives customers the information they need to make a purchasing decision.

Using POP displays to bring attention to products and show how they’re used will not only help you sell more, it also makes it easier for shoppers to reach for merchandise.

Most POP displays are temporary and more affordable than permanent in-store fixtures and displays. This way you can change them often to refresh the sales floor at a low cost.

Due to their temporary nature and affordability, using POP displays to test new products or the ways you display specific merchandise is a major advantage. They’re also versatile and easy to move around.

Without creating a special space or banner for your in-store promotions, customers likely won’t know they exist. POP displays are the perfect way to advertise special promotions and entice customers to buy.

Placing small, inexpensive, and relevant items on the counter can boost sales. So can using displays of these items to create an area where customers can queue while waiting to check out.

Stores like Marshalls, TJ Maxx, Nordstrom Rack, Sephora, and Victoria’s Secret all use physical displays to create a path for customers to wind down on their way to the checkout. They place small items that cost significantly less than the rest of the store’s inventory here.

“Add-on” type items that are highly relevant to your customers can trigger impulsive purchases or serve as reminders for customers. Sephora, for example, keeps its travel- and sample-size products in these displays, which are easy for customers to justify as something they genuinely need to stock up on.

You can turn a shopping nuisance—a long checkout line and wait time—into an extended shopping experience for your customers. Your display can keep them engaged and interested as they wait, which maintains their decision to buy a product and reduces the chances they’ll walk out empty handed simply because they saw a long line at the register.

Let’s explore these options to see how you can go beyond the impulse buy at the checkout counter and use point-of-purchase marketing throughout your store to increase your sales.

Setting up stations throughout your store to let customers actually try your product before they buy can influence buying decisions and increase sales.

Whole Foods is well known for the availability of product samples throughout its stores. Many locations invite suppliers and vendors into the store on weekends to set up booths and tables where passing customers can snag a sample of their product.

You don’t need to sell food items in order to allow customers to try before they buy. You can let customers sample most consumable goods. And you can even work with your suppliers to see if they’ll send sample-size inventory to your store for free to support your efforts to increase sales.

If you sell items that can’t be consumed, a product demo could work in place of providing samples. Best Buy is constantly practicing point-of-purchase marketing with most of its products because customers can see, touch, and interact with them via sectioned displays. Best Buy offers you the chance to try out the latest iteration of PlayStation or Xbox by setting one up and allowing consumers to play a game on the system. They also have a table with the entire line of Apple products available for shoppers to test.

This gives customers the same try-before-buying experience that can influence their decision. Adding salespeople to the mix, who can suggest additional items and demonstrate how those add-ons will provide more value to the initial purchase, can increase sales even more.

To increase the chances of bringing in shoppers who are likely to buy—and to add an air of exclusivity for customers to make them feel valued—use your point-of-sale (POS) system to track sales and what customers purchase at such an event.

Not only will you be marketing right in-store, but with the seasonal strategy you’ll create a sense of urgency around the fact buyers need to make a purchase decision now before the product is gone.

POP displays are a great place to showcase complementary or similar products. Doing this will make it easier for customers to find products they can purchase together and, in turn, can increase their average purchase amount.

For example, if the jewelry store I mentioned earlier sells earrings, necklaces, and bracelets, coordinating sets or items that look nice together can be placed on the same POP display. Additionally, you could also display jewelry cleaner and storage on the same fixture to encourage customers to purchase add-on products they may not have thought about buying before.

According to a commissioned Forrester Consulting study conducted on behalf of Shopify, 40% of brands say offering experiential retail will be a top priority for them in the next year, something 32% of consumers say they are likely to engage with. POP displays can be used to leverage experiential retail with tangible or interactive experiences.

For example, the jewelry store could create a section in its shop where products from its new summer collection are displayed in an area that has beach chairs, sand, and a bar where piña coladas are served.

Customers today are more motivated to seek out the absolute best prices and deals before they buy. Eighty-four percent of millennials use smartphones in-store to assist them in a purchasing decision.

So meet them there with a branded retail app they can use to shop with you. The specific features of your app will largely depend on your store and the products you sell, so audit other retailers’ apps to brainstorm ideas for your own.

Alternatively, you can use one of the retail POS software to closely track customer activity and purchases. With this data, you can provide customized offers and discounts to specific shoppers to increase sales or encourage a return visit to the store.

Your efforts can even include salespeople if they can provide guided demonstrations or trials. They can also act as a resource to customers engaging with displays or samples and assist them in making a purchasing decision.

As customers roam around the store, they can interact with a mobile app on a smartphone—which, if done correctly, can increase sales and sway decision making through special offers, specific discounts, or information on a specific product line (and where to find it within the store).

Take advantage of all these opportunities and you can optimize your entire retail space for point-of-purchase marketing that increases sales while feeling like a benefit for shoppers, through added value, information, and deals.

It might be difficult to keep an eye on your POP displays throughout the day, but you could assign store staff to watch performance or check your in-store cameras on a weekly basis.

Engagement. The number of shoppers who look at the display and interact with it or the products showcased by reading labels, touching, opening, smelling, or testing, for example.