play videos advertising display screens lobby brands

If you’re looking to upgrade your company’s lobby to make it trendier and more alluring, you’ll need to swap traditional custom lobby signs for more modern digital lobby signage.

Changing branding can be costly, and it requires a lot of time, but keeping your company’s entrance modern and unique could give your company a much-needed edge over the competition. Interactive lobby displays will make your branding more eye-catching and sleek while saving you both money and time.

Cutting-edge companies tend to use cutting-edge techniques to attract their clients and customers. Performing lobby upgrades that will make your company’s entrance look more attractive and engaging is what every business owner wants to achieve. Lobby display monitors are an excellent way to achieve a contemporary look because installing them will improve the experience of both staff and visitors.

To make the entrance a more calming space, apply soothing content like waterfalls or other nature videos. Additionally, you can provide the customers waiting in the lobby with all the necessary information about your company and business, and a lobby monitor is the perfect medium for it.

You can share crucial information with your visitors, such as the services your firm offers, the price list, events calendar, staff introduction videos, etc. It will give your clients a new way to learn more about your business.

Digital lobby signage is adaptable, interactive, and dynamic. A single lobby screen can present various content to visitors, from news feeds and web pages to directories. The possibilities for informative content is limitless.

It’s worth noting that public digital media can reach more prospective customers than videos on social media or the internet. Make sure to use all the modern tools available to make your company more desirable for potential employees, not to mention the existing ones.

Many businesses have opted to digitize their company’s entrances by installing lobby digital signage. It helps them activate a new advertising segment for their overall marketing campaign. However, advertisement is not the only reason to incorporate a lobby display since modernizing the company entrance also gives the entire brand a fresh, contemporary look.

Numerous types of businesses can benefit from having a digital lobby. Schools, offices, gyms, medical facilities, airports, commercial real estate firms, hotels, banks, and many more industries have already embraced the benefits of lobby displays. They allow visitors as well as potential and existing clients to get plenty of information quickly and efficiently.

Public institutions like schools, hospitals, and various businesses usually use lobby displays to inform their clients and engage them in reading the provided content. However, advertising your company and products is not the only benefit lobby tv brings. In some cases, modernizing your entrance can help visitors find their way around the building.

In the case of public buildings that provide entertainment, a lobby display is an aesthetically pleasing and helpful way to outline information for patrons and guests, alerting them to the possibilities of entertainment available. For example, in an arena like a stadium or concert hall, a digital lobby signage is the perfect way to cycle through the list of upcoming shows, events, and games in a way that engages and attracts an audience. A display in the home-stadium of a local team, like the

At an art gallery or museum, a lobby display may portray titles and important information about exhibits, featured artists, or special events. Displaying images linked to those events or providing insight into what an exhibit will include is an excellent way to spark interest and encourage patrons to explore what the space has to offer. Digital displays may even be the key factor needed to execute an

Lobby displays can also provide key information for potential clients and customers when featured in a business’ headquarters. Why not use the highest level of technology available to showcase your portfolio of work to prospective clients? An example of a high-end lobby video wall is the

When was the last time you waited in a dental office lobby without looking at your phone? People don’t like waiting in lines, and when they do, they tend to find ways to entertain themselves by reading posters hanging on lobby walls or looking at their tablets and phones.

By displaying entertaining content to visitors, you’ll undoubtedly catch their attention and allow them to endure the wait and learn more about the products or services your business offers.

You may also provide your clients with other relevant information that may be useful, e.g., dental hygiene advice in a dentist’s office lobby or even some city tour tips in a hotel lobby.

One of the best examples of digital lobby signage are airports around the world. Without the monitors, travelers would find it rather challenging to reach the right gate and gather crucial information about their flight. A long time ago, gathering such information at airports, train stations, and bus stops was usually done at the information desk. Today it’s a much more straightforward process.

Nowadays, travelers can easily access all the information they need at interactive lobby displays located all around the airport. Some airports have dedicated some lobby displays for entertaining travelers during their long layovers by playing movies, popular TV show reruns, or even live TV channels.

Modernizing your company’s entrance is a must, and you should strive to do it with style. If you have any questions regarding digital lobby signage for your company’s entrance, contact the

As a pioneer in the video display industry, Daktronics has firmly established itself as the world’s leading designer and manufacturer of large-screen LED video displays. A commitment to continuous product evolution, combined with imaging and manufacturing technology developed over decades of continuing research, guarantees our customers have available the most advanced video screens in the marketplace.

The lobby is where a visitor to your office or hotel is where a visitor gets their first impression of the place. If the impression is favorable, they are likely to view whatever comes next in a much more positive light.

One of the best tools for making that good first impression is the strategic use of digital signage. Digital signage, if used correctly, can give your lobby a modern feel, and it can do so much more than that. The best part is that digital lobby signage is easy to implement, and the returns far exceed the cost of investment.

With traditional custom lobby signs, it can take a lot of time and money to change branding, directories and other important information. But if you don’t keep your entrance current, you could be losing out on business. In contrast, digital lobby signage solutions ensure your branding is always current and eye-catching while saving time and money.

Digital lobby displays can help you improve the experience of both visitors and staff. Identify what you want to accomplish with signage for your lobby, then choose the content that you would like to display, such as calendars, wayfinding directions, or directories. Below we list just a few of the many ways that digital signage in your lobby can help your business:

Traditional lobby signs are static, so once a visitor has taken a look, they’re ready to move on. However, digital lobby displays are dynamic, interactive, and adaptable. A single lobby screen can show a wide array of digital content, such as images, text, social media feeds and social media walls, interactive apps, video walls, news feeds, wayfinding directions, web pages, animations, and much more.

Businesses with a reputation for being modern and tech-savvy tend to be perceived as efficient and effective. Adding digital lobby signs gives your entire space a modern, elegant look that’s also practical.

In addition to serving necessary functions, digital lobby signage delivers a more seamless experience for your visitors and guests. Digital lobby signs provide not only information they need, but also supplemental information they didn’t think of asking for.

Whether you share your online reviews or the latest promotions and corporate news, lobby displays can actually help your business – and your tenants – gain exposure. When you use unique content and a persuasive call to action, it’s easy to get people talking about you.

In order to get your digital signage up and running, you will need digital lobby displays, like a lobby TV or an LED lobby screen. In fact, you could even use a tablet for some functions. The next step for building your digital signage system is to get a digital signage player or digital signage software from which you manage your digital signage content and get that content onto the screens. Once you have all of that setup, you can use TV scenes or other forms of digital display to implement some of the ten great examples of digital signage in your hotel or office lobby.

Lobby displays featuring a building map or directory help customers and guests find their way without seeking help at the front desk. It’s particularly helpful for managing foot traffic and streamlining movement from parking structures and entrances. Lobby directory signage is particularly fitting for hotels, commercial real estate, and school campuses.

If it’s the first time a visitor is entering your lobby, a positive review can go a long way. Reviews immediately establish trust and can even promote greater purchase activity. What’s more, when clients see 5-star reviews from sites like TripAdvisor and Yelp, it sets the stage for a positive customer experience. Don’t forget to include a call-to-action to leave new reviews. This will prompt visitors to create their own positive reviews that will help spread your message even further.

You can even display your live social media feed so that visitors can see what people are posting about your business. This can also be a way to promote word-of-mouth marketing because people will want to post about the hotel while they are there so that they can see their own posts pop up on the lobby display.

Waiting in a lobby can be a painful experience. Utilize the functionality of digital signage to display entertaining or informative content. You can really pull from a wide pool of resources since you can display just about any type of digital content on your digital signage displays.

More and more hotels are adopting technologies that offer a personalized and on-demand guest experience 24 hours a day. Today, guests expect interactive guides on in-room TVs as well as apps to check-in, book a local show or order room service. In the same way, digital signage can function as a digital concierge from the moment your guests arrive, but without an app download. Show your guests maps of local restaurants, shopping, and other attractions. Display a local weather feed to help them plan their stay.

The office lobby is usually the first area your employees see when they walk into work. This makes digital office lobby signs an ideal internal communications tool. Another reason that digital signage is such a good communication tool is that it has many different types of media at its disposal, allowing it to easily convey complex information in an understandable way. Additionally, companies large and small can display news and announcements, employee achievements, KPI dashboards, or company social media feeds so that employees can go into work feeling more a part of the community and better prepared to take on their tasks for the day. It’s a worthwhile effort, as effective internal communications have been proven benefits for employee engagement and productivity.

Many hotels these days have a restaurant on their premises. Whet your visitor"s appetite for your restaurant’s food by displaying a digital menu board in the lobby, complete with mouth-watering pictures. Maybe it isn’t even a full restaurant, but a complimentary breakfast offered by your hotel. A digital menu board is still very helpful in this instance because the customer will know what to expect from the breakfast the next day. They can then plan accordingly.

It"s incredibly important to get feedback from your visitors or customers so that you can improve aspects of your business. With digital signage, this has never been easier. Place an interactive display that allows visitors to give feedback with a few taps of their fingers. Often visitors will not give feedback because they don’t think that it will make a difference or they don’t feel like they have the time.

By entering their feedback into an interactive digital display, they will likely take this to mean that you are taking their suggestions more seriously than if you gave feedback to someone at the front desk or received a generic follow-up email asking them how their experience was.

Digital displays will also generate much more customer feedback because they are prompted to give their feedback while they are still in the establishment, rather than being somewhere else where they cannot be bothered with an email survey, and because they know that it will take minimal effort to voice their opinions.

If your establishment hosts any events for visitors or customers, then there is no better way to inform them of these events than with digital signage which gives you the ability to update your information with ease. Moreover, there is only so much a concierge will tell you because they rightly believe that much of the information they share will not be relevant to you. Instead of having the person at the front desk list off everything that is going on around the office or the hotel, simply put all of that information up on a digital display. If something perks a visitor"s interest, they can ask the concierge for more information.

People like to know what facilities are available when they check in to a hotel but often forget to ask the concierge. Make the customer experience better by having a display screen featuring all of the great facilities your establishment offers, as well as the hours that these facilities are open so that the customer does not try to go to, for example, the pool only to be disappointed that it is not open at the hour they arrived.

We said that we were going to give 10 examples but this last one is just too good to leave out, especially since it is an aspect of digital signage that is too often overlooked. One way that your business can make extra money is by featuring advertisements from other businesses or brands on your lobby"s digital signage.

Lobbies, especially hotel lobbies, are a great place for marketing. People are often new to the city and are looking for things to do, places to eat at, and often a good place to enjoy the later hours. This makes a hotel lobby an incredible place for advertising. You won’t have to search far for businesses that will be willing to pay for their advertisements to be displayed in your lobby.

There are so many benefits of using digital signage in your lobby that it"s a route that seems near impossible to pass up. The lobby doesn’t have to be a boring place. Instead, it can be a place where customers are entertained and informed.

From uploading your media to setting up Google or Outlook Calendar screens, you can use REACH to easily create and send your information to any display or kiosk.

With REACH, you can create your content in CANVA then directly import and play it on your digital signs in one easy click! It couldn"t get easier than this.

Get the most out of your digital signage by integratingapplications and software your company already uses today. Our one-click integrations will automate and auto-sync with your digital signage screens. When connecting your current systems with REACH, you will never have to worry about updating your data again!

Dramatically improve how you share essential updates, check-in procedures, wayfinding maps, new medical procedures, and general information. Make remote updates from anywhere and your screens will then automatically update.

REACH offers a diverse collection of professionally designed digital signage templates to help get your content off the ground. Our system features a range of templates that can be formatted for both mobile and landscape displays, with categories such as employee spotlights, anniversaries, birthdays, and more!

Gain access to tools that bring your screens to life. Securely display dashboards. Create custom integrations using our GraphQL API. Connect 70+ apps and thousands of integrations you already use.

Unlocking your screen potential is more important now than ever, when hundreds of communication channels are competing for your audiences’ attention. Screens surface relevant, repeated, and real-time information to:

We spend a lot of time making sure our brand looks great to the outside world. Websites, social media, shopfronts, all are great displays that show customers, employees and potential employees what your company is all about. Which had us thinking about internal branding. When it comes to showing off who we are and what we do internally, do we make the same effort? Probably not.

So many offices have screens up already (or static signs) but they’re lifeless and don’t speak in the same language as the people viewing them. Unfortunately, a great front door can’t hide a dilapidated front room. When it comes to connecting with every single person in the company, internal digital signage works a treat and is just as important as showing off to the outside world.

According to marketing studies, the channels most commonly used to connect with employees are email, a company intranet, static posters, social media and internal messaging. 78% of companies don’t use ‘business television’ (i.e. digital signage) to connect with their staff. Yet digital media in public venues reaches more customers than videos on the Internet or Facebook. The same could prove true for internal use as well, helping your company to do something that not many other companies are doing right now.

How many project management tools and systems have you implemented that get looked at once and then left? On our desktop PCs and laptops we have a series of systems, apps and web-apps all vying for attention. But one of the latest trends in digital signage is using the TV screens in your lobbies and receptions to showcase this information.

To showcase your company culture through digital signage you’re rich in options. YouTube playlists which show off team days out, through to social media dashboards and internal intranets; all are possible through your latest TV screen display. Even creating a fun birthday message, or the announcement of a new office dog could do wonders for making employees feel like they belong and have a work community that cares.

Digital Signage has evolved tremendously over the past ten years. Screens have turned from advertising to creative design, allowing designers and technology to grow hand-in-hand. More businesses are using their digital displays as an interactive experience with their guests, extending the boundaries of digital media. The following are the top creative displays that have pushed past the confines of regular media and deserve to be recognized.

Nexen UniverCity’s lobby space has been the talk of the town after its redesign. Nexen wanted to use this ‘The Infinity Wall’ to tell the audience their core values and management philosophy. The breathtaking content will leave you believing what you’re experiencing is alive and palpable. This lobby is anything but standard, creating an atmosphere with stunning design.

After being rated #1 in Skytrax list of World’s Best Airport seven consecutive years in a row, it would be faulty on our list not to have the Changi Airport making the cut! Security screening once boring and overwhelming is now a thrill and entertaining with an immersive video wall capturing your attention. Continuing on, there is a heritage zone which at first seems static and traditional, turns into an engaging neighborhood love story between two Peranakan families. These displays have pushed the boundaries of traditional media to a creative landscape.

You know when you’re in an incredible situation that you try to explain to others, but words just don’t do it justice? That is the West Lobby at The Cosmopolitan in Las Vegas. Guests are invited into an immersive media experience, allowing a virtual world to enhance their physical space. With the space centered around 8 giant central columns wrapped with mirrors and LCD screens, the area is a dream-like fantasy into a new reality.

Salesforce’s goal was to take their once plain lobby and bring it to life! With a 108"-long LED screen, the display, at the time of installation, was the longest continuous 4mm LED screen in America, with over 7 million pixels at 8,000x800 resolution. Each time of day having a set of data parts where it will be calm in the morning and changing energy throughout the day. They skirted a fine line between realism and hyper-realism, bringing together a unique and engaging display.

Charlotte Douglas International Airport services millions of travelers every year, so they decided to renovate a traditional wall by installing three immersive NanoLumens LED displays, which together cover more than 2,000 square feet. For their “experience-changing” content, travelers have a sight of technology, art, and design all captured using data culture, reflecting the movement and traffic of the airport.

With 1,700-square-feet of motion-activated media, ESI Design transformed the lobby of Terrell Place in Washington, DC into an ever-evolving art piece. The content is separated in three different designs, ‘Seasons,’ ‘Color Play,’ and ‘Cityscape’. At 80 feet wide x 13 feet high, the screen captures passerby’s attention from the sidewalk outside, dragging people in to experience the engaging screen.

The Hisense H9G is a flagship 4k LED TV that offers impressive performance. It provides good value for its price and competes with many other high-end, more expensive options in 2021. At $699.00 USD this display punches well above its weight class and

can compete with displays running into the $2000.00+ price point.  The Hisense H9G series is a beautifully crafted TV line that delivers accurate colors, an impressive contrast ratio, and a wealth of Android features for under $1,000.

The Sony X800H is a 4K LED television with HDR and Dolby Vision. It features Sony"s Triluminos Display technology for broader and more vibrant colors, along with the X-Reality PRO engine that helps upscale HD content to 4K. The Sony X800H is a nice

Simple, reliable, and cost-effective, the Samsung DC-E Series showcases a sleek design and excellent 1080p Full HD image quality. At $805.00 USD the DC-E series is one of the most affordable commercial displays on the market today, offering great value

The Samsung PM-H Series takes performance up a notch from DC-E series, with a 1080p Full HD display and built for 24/7 run-time the Samsung PM-H Series gets you the connectivity you need and delivers an impressive picture quality. The 60 Hz refresh rate

will help smooth out fast-moving video, while the display"s 500 cd/m² of brightness and 4000:1 contrast ratio will help your advertisements be seen clearly, even in daylight. Coming in at $1,963.00 USD this 55” display is a great option

Create beautiful imagery at a cost-conscious price point with the new fully commercial NEC C Series displays. A modern and contemporary design with a mere 45mm depth and improved visual aesthetics allow for the smooth and stylish integration of these

Failover Capabilities via Custom Input Detect functionality will allow peace of mind as the display will automatically switch to a secondary or tertiary source if the primary source fails

The 55” NEC E557Q is one of the best digital signage options available. This commercial-grade display is ideal for education, corporate and other digital signage applications. Compared to previous generation displays, this model’s 4K UHD resolution and LED direct backlighting allows for higher visual acuity, reduced power consumption and localized dimming that gives a higher dynamic contrast ratio. With a price tag of $1,149.00 USD, this 55” NEC has everything you need in a commercial digital signage display.

While there many many brands and models to choose from, these solid options provide all the features you need in a digital signage display and are a good representation of some of the choices available on the market today.

Of course, budget and use case will be the key factors in deciding which display is right for you, and the more money you are willing to spend, the more likely you are to find a screen that can be powered for 24 hours a day and is better suited to bright environments.

For example, a resort in Orlando, Florida uses more than 20 signs outside of their meeting rooms. In addition, they utilize more than 10 interactive Connect Lobby displays positioned throughout the lobby, common areas and guest towers of their property.

Office lobbies and receptions are where your visitors first encounter your brand directly. The experience they get here is how they remember the brand. So, having a well-chalked-out internal branding strategy would help showcase who you are as a brand. Here’s where digital lobby signage comes into play.

Digital lobby signage works for both visitors and employees. Putting much onus on the visitors often makes you forget about your staff, without whom your marketing plan will remain just a plan. So, we have come up with the following digital lobby signage strategies for corporate offices & hotels, along with high-quality content ideas & tips for screens and kiosks.

Self-check-ins and checkouts save your receptionist’s precious time allowing them to record essential data faster. Keeping a self-service kiosk in your office or hotel lobby is the wisest choice for any brand.

So, tactically managing the queue at the lobby and reception is imperative for customer satisfaction. Suppose you are using Pickcel as your lobby digital signage software. In that case, you can use the in-built queue management application.

Multiple queues can be easily managed using this app. Queues can be labeled as Counter A, Counter B, or by the name of queue managers. You can use the visitor’s name as a queue label and attach the token number to it for display. The QR code is auto-generated through the app.

Hospitals, clinics, hotels, restaurants and corporate offices can use queue management app to avoid crowds and commotion in the lobby. Nowadays, medical marketing strategies are heavily tilted towards building positive experiences on healthcare premises. Digital signs can be just the tool for that.

Keep other engaging & dynamic content running along with the token number display. Otherwise, just the token line-up can make your audience go blah and feel exhausted. Play some exciting videos or news or advertisements along with it.

Here’s an example of queue management on digital signage of a clinic lobby. Checkout how the screen shows token numbers on the screen along with service promotions as a scrolling ticker below.

You want your visitors to remember you. Dwell in their minds forever with immersive video walls and animated screens at lobbies, receptions, and entry gates. Hotel chains, corporate giants, fitness centers, museums, and theaters are likelier to get the best out of this technology.

International brands are already creating larger-than-life videos and animations with unique audio effects to conjure around them a different realm altogether. Combining touchscreen interactivity, AR/VR, IoT, and impressive animations, the brands offer guests a lifetime experience, ensuring the highest brand recall rate. The following examples will blow your mind.

Wells Fargo Center in Denver has a matchless, floor-to-ceiling, giant animated wall in the lobby, offering an immersive experience to the visitors. It’s an ultimate combination of digital screens and sensors. This is truly where technology meets innovation. Have a look:

Seasonal discounts and special offers are typical attractions for hotel guests. Let them know what you are offering this week or month through digital signage screens, not via handouts or flex placards. Design dazzling content for upcoming offers using creative poster makers like Canva or similar apps. Promote the same on the hotel lobby digital signage, and keep guests updated.

Publish them directly on your lobby screens. The designs are auto-saved under the ‘media’ section to use as and when needed. Even if you change your device, it will remain there in the Pickcel console. No chance of losing your hard work.

Achieved something big recently? An award or recognition, perhaps? Share the snaps of that moment or the related posts on your social media pages as well as on the lobby signage screens. Let your visitors know how you are growing!

With a smart digital signage solution in your lobby, you can offer your guests an interactive experience of wayfinding. They can download the map of the premise via QR code scan and discover locations on the move. Zero human assistance is required!

Any business’s primary goal is to earn its consumers’ trust. Proving yourself as a responsible brand is a key to achieving that trust. Run awareness campaigns & contests on your lobby digital signage with companion brands or third parties, and build a stronger connection with your audience.

It’s time to make your brand go digital in every aspect. Deploy digital signage at your reception and lobby areas with Pickcel and start noticing the difference.

The lobby of an enterprise is increasingly gaining importance. Now more than ever, businesses need to make an emotional connection with visitors and staff the moment they walk in the door. Businesses need to promote the quality and creativity of their brand, as well as their corporate values. Why not impress at first sight, upon entering the office building in a company lobby or when showcasing products in a splendid experience center where you have several screens at your disposal to dazzle potential customers and partners? These spaces remain the most impactful platforms for communication to your audiences with engaging messages and stunning content.

Adding professional screen managementin any combination with projection, LCDor LED in your lobby or experience center enables you to createbeautiful layouts and customize the content to your needs, 24/7. You will win the hearts of prospects, clients, vendors, strategic partners and potential employees that walk in and out of your office daily with an impressive branded experience, a welcoming message, or even an inspiring townhall session.

Screen management systems bring your informative content to the next level. They capture the content, process, scale and put it in your desired layout and distribute this to the lobby wall. This is all done with an unseen flexibility, reliability, and ease-of-maintenance.

The corporate lobby is a social hub and with its screens it gets your content message across. That message can be just about anything, ranging from just sharing practical information to trying to dazzle with engaging video. For every type of screen, Barco has a matching screen management system at your disposal: from small to large displays, to drive only one or several walls, in HD, 4K or a custom format, for every type of input & output...

In a Welcome lobby the content should be both company-branded and informative. You mainly want to inform visitors through navigation or signage, on company guidelines and regulations. You typically also display social media feeds, dashboards, marketing material & campaigns like a compelling company video or a stunning backdrop.

A Branding lobby makes a lasting impression on the visitors that enter your building. It’s all about impressing with impressive multimedia and video content. Your entrance focuses on brand image and customized content. Your brand colors need to be on point and the transitions need to be flawless.

The Townhall lobby or corporate experience center is a flexible space. It combines a welcome and/or branding lobby with a multi-purpose space where you can have occasional events, keynote speeches or townhall meetings with your staff. When hosting such a meeting or event in the lobby, you can use video and live footage via video camera, so the content you display can be both static and informative or dynamic and engaging.

The Barco S3-4K and E-2Gen 2 presentation switchers give you that wide flexibility and high scalability you pursue for any of the above lobby screens. Your branded backgrounds can be live video or a still image in high resolution and quality. On top of them, you can mix in still or live video content anywhere on the screen with multiple layers, without degradation of color, format or details. When your content is king, you want a high-quality visual experience, ‘real’ seamless transitions and zero limitations in layout. Barco’s S3-4K and E2 offer that freedom to play with graphics, logos and text in easily recallable custom-made layouts and presets. Switching between these customized layouts is also easy and intuitive, even from personal devices.

Very often custom shaped LED screens, e.g. very wide or very odd shaped LED screens are used in lobbies. These screens, up to 8192 pixels wide can be easily connected via DisplayPort 1.2 connectors thanks to our ‘Super Wide Inputs’ feature. Get rid of the complexity in connections compared to standard screen set-ups, by only requiring one connector instead of several in this type of wide set-up. Additionally, by using the AOI feature (Area Of Interest) you size your output to match the exact custom LED resolution, while sending a standard timing to be understood by any device (HD, UHD or 4K). No risk of your image partly being cut off from the LED screen when using standard computers and sources. Of course, all inputs will be “scaled” or resized to the AOI and perfectly fit the screen thanks to the renowned Barco Athena™ scaling technology.

If you organize an event which is taking place in different rooms (e.g. in the lobby and in an auditorium), you can run the event from the same place, saving you time and operator cost. Thanks to our ‘Multi-Operator’ function, you can manage several screens in your Townhall lobby, control their respective content easily and take over when necessary. If you organize internal events and townhall sessions, dealing with multiple sources should be simple. During live presentations, you want full control and zero failure. When integrating a camera during a live speaker slot, no production switcher is needed. With broadcast-style workflows incorporated, the E2 is really all you need. And on top of that, the Multi-Operator feature makes sure each operator only affects their part of the system, so operators don’t cause conflicts during the live event.

An ImagePRO-4K gives same quality and flexibility as our above bigger units but in a smaller package with front panel control. It also easily scales, converts and switches the highest quality signals for your always-on LED wall, effectively solving glitches before they even occur. When you only have one or two 4K or smaller screens in your lobby and require a maximum of 4 input sources, the ImagePRO-4K promises to make your display shine. Ensuring clean and fast transitions between multiple sources and performing the best-in-class scaling and cropping, you’ll always show off with stunning 4K images. Since our solutions have modular input and output options we can convert and scale all common interfaces in 4K video, making the slicing and dicing an easier task while retaining the perfect image and frame sync.

The Barco Event Master presentation switchers and the ImagePRO-4K and EX scaling solutions are the most reliable on the market for your 24/7 lobby applications in the workplace, hotels and casino’s or any other venue. With thousands of units in the field at major brands and live events, our systems are proven to function in even the harshest of environments.

With your scalable presentation switcher, you can easily adapt to changes, reduce technical display issues and make an easy connection when new signal interfaces are introduced. So rest assure, your investment is also futureproof. Since our solutions are modular and scalable, you don’t need to invest in a new box to support a new signal type. With the “Build To Order” modularity of the E2 you can design your own configuration. Start with a single chassis and 2 cards and go up to 8 chassis with a total of 96 cards later, if needed. This all makes it the most scalable and modular system with growing capabilities on the market.

And don’t forget, if you want to use more than presets at a large event in your lobby, you can always hire a freelance technician who knows how to operate Barco’s Event Master portfolio. With many external operators that have been trained to manage E2 installation and operation, your event will be in capable hands and your events will run seamless.

Planar® CarbonLight™ VX Series is comprised of carbon fiber-framed indoor LED video wall and floor displays with exceptional on-camera visual properties and deployment versatility, available in 1.9 and 2.6mm pixel pitch (wall) and 2.6mm (floor).

From cinema content to motion-based digital art, Planar® Luxe MicroLED Displays offer a way to enrich distinctive spaces. HDR support and superior dynamic range create vibrant, high-resolution canvases for creative expression and entertainment. Leading-edge MicroLED technology, design adaptability and the slimmest profiles ensure they seamlessly integrate with architectural elements and complement interior décor.

From cinema content to motion-based digital art, Planar® Luxe Displays offer a way to enrich distinctive spaces. These professional-grade displays provide vibrant, high-resolution canvases for creative expression and entertainment. Leading-edge technology, design adaptability and the slimmest profiles ensure they seamlessly integrate with architectural elements and complement interior decor.

From cinema content to motion-based digital art, Planar® Luxe MicroLED Displays offer a way to enrich distinctive spaces. HDR support and superior dynamic range create vibrant, high-resolution canvases for creative expression and entertainment. Leading-edge MicroLED technology, design adaptability and the slimmest profiles ensure they seamlessly integrate with architectural elements and complement interior décor.

Planar® CarbonLight™ VX Series is comprised of carbon fiber-framed indoor LED video wall and floor displays with exceptional on-camera visual properties and deployment versatility, available in 1.9 and 2.6mm pixel pitch (wall) and 2.6mm (floor).

Carbon fiber-framed indoor LED video wall and floor displays with exceptional on-camera visual properties and deployment versatility for various installations including virtual production and extended reality.

a line of extreme and ultra-narrow bezel LCD displays that provides a video wall solution for demanding requirements of 24x7 mission-critical applications and high ambient light environments

Since 1983, Planar display solutions have benefitted countless organizations in every application. Planar displays are usually front and center, dutifully delivering the visual experiences and critical information customers need, with proven technology that is built to withstand the rigors of constant use.

The world today demands visual intrigue to attract consumers. No one likes to stand in line or sit in a waiting room without some sort of stimulation, hence the age-old custom of dentist lobby magazine racks. Digital signage is one great way to make your brand or business more memorable in the 21st century.

If you are going to use a 4K television for your display, make sure that your Wi-Fi is equipped to handle the speeds that the higher screen resolution requires. Since you may be using the same Wi-Fi for your business and clients, you will want to ensure that installing 4K will not cause your connection to lag or lose significant speed.

Consider also what sort of wall mount you want to purchase. Drilling your TV into the wall is a relatively permanent decision, so you want to make sure you choose the TV mount that is as versatile or as stable as your display demands. You can choose between the following:

First and foremost, note the room itself. In a smaller space, you will want a smaller or medium-sized screen. You do not want your display to dominate the room and conflict with legibility. In a warehouse, you most likely want the largest screen available on the market and one that provides the crispest image.

Also, note the general design of the area where you will be placing your digital signage. You will want your monitor on a blank wall with minimal visual distraction. The main focus is your content on the display screen, so get rid of any excess stimulation, including photographs and paintings.

There are also media players explicitly made for digital signage, which function much like the above examples. Most of these are wireless and cost about the same as the examples above and will still require you to download an app. The downside is having no added benefit for switching between applications.

All media playing devices have versions compatible with 4K TVs, which means a clearer resolution. As mentioned above, make sure that both your Wi-Fi and TV are equipped to handle the internet speeds and resolution that 4K demands.

Whether installing two or five monitors, make sure that you standardize your equipment. You will want to use the same devices for all display systems; this includes the TV itself and all of the connecting cables.

If you need to hook up multiple monitors to display your digital signage, you can purchase another media player. However, it is more cost-effective to buy an HDMI splitter, which will cost a minimum of around $12.

It is an easy process. After downloading, simply use the Amazon Fire Stick remote to select the SignPresenter app from the home screen. Upon selection, you will be redirected to the SignPresenter homepage. This will be your jumping-off point for setting up your digital signage display!

Video tutorials are provided by SignPresenter along the way to help you get started. You will first create a “Playlist” of the media you want for your digital signage. Along with many helpful add-ons, you might not have thought to include, SignPresenter makes creating personalized designs simple.

Providers such as SignPresenter give you a wide range of options to configure your digital signage display screen. These providers know that the goal is to attract and maintain your audience’s attention. Thus, they provide a wide array of varied stimuli.

Add your logo whenever possible. It does not have to be too obvious, but a subtle design in the corner of a slide keeps the advertising for your business presence without being overwhelming.

Know that you do not need to be a design major to make a visually appealing and mission-focused display; however, it is possible to hire graphic designers for the task. More important than any other factor is making sure you have a focused and clear mission that can be easily translated into text and images.

Music is one of the best ways to attract viewers to your display. By engaging another of the five senses, especially one as emotionally charged as music, you will leave a greater lasting impression.

Music lifts moods, and the better mood your audience is in, the better impression your display will leave. Your customer service interactions may also run smoother!

Your display will be a lot larger and with a much higher quality threshold than the standard smartphone. So, you should think about using professional video editing software such as iMovie or Adobe Premiere Pro, especially if your video is going to run longer.

The final and most exciting stage to set up your TV’s digital signage is putting the final product on display. Before going live, allow time for you or someone else to view the presentation from your audience’s perspective.

Following this train of thought, you will want to standardize your hardware across the board, a task more efficiently accomplished with a budget in mind. Also, consider assigning someone the role of managing and continually updating your digital signage display. This ensures that content and hardware remain consistent and organized.

It may be helpful to keep track of how you went about installing your digital signage display. Note down the TV model, the media streaming device, and the digital signage provider you selected.

The internet is littered with video marketing stats that all point to the same thing: video is the future of marketing.Hubspot found that 78% of people watch online videos every week, while 54% watch videos every day.

If you’re not already on the video marketing train, don’t worry, it’s never too late to step aboard. In a sense, you don’t really have a choice. Current trends show that video marketing is fast becoming the dominant player in online marketing and essential for any business that wants to make their mark.

Do you want to introduce your brand to more people and begin a long term marketing relationship with your customers? This goal is often known as ‘awareness’. This is particularly good if you have a high value per sale or contract. Awareness videos can also be useful for growing your audience.

When making consideration videos, the most important metric is click-through rate, followed by view length. Click-through rate shows you how many people were engaged enough to make the jump from your video to your website or other content. As a secondary metric, view length helps validate the level of engagement of your viewers.

For your conversion videos, the most important metric is sales, obviously. The other important metric to keep an eye on is click-through rate. If people are clicking and not buying, then you may have a disconnect between your marketing and your actual product.

Of particular use to your video marketing will be ‘social media channels and groups’ and ‘preferred video content’. This will help guide the style of videos you create and where you run them. For example, your persona may spend a lot of time in Facebook groups and on YouTube learning a particular skill. This will help guide the placement and video content you make further in the process.

As you may have guessed, a social media calendar contains an overview of the content you plan to run in the coming month or longer. Within your calendar, you’ll want to define your goals for each video, the target audience, and the type of videos you plan to make.

Organic content refers to the videos you share (unpaid) with the intention of interacting with your existing audience. These videos often relate to the interests of your existing audience and are likely to be consideration or conversion-based.

Building on our previous example, if your goal is to drive more sales, you might propose product videos, explainer videos, or customer testimonials, and case studies.

However, that doesn’t mean you have to spend a fortune for an effective video marketing strategy. Your budget will largely depend on how you’ll produce your videos — outsourced, in-house, or DIY.

Finally, wrap it all up by outlining your plan of action. Include details like which team members will do what, estimated timeline, and how you’ll promote or distribute your videos. Include the requirements we discussed above, like expected budget, the types of videos you’ll make, and how you’ll measure success.

When selecting the types of videos you’ll make, the most important thing is that they’re fit for purpose. They need to fit the section of the marketing funnel you’re targeting and be relevant to your goals. Haven’t worked out your goals, yet? No problem. Familiarizing yourself with video types is a great way to help get your head around how the video marketing funnel works.

The following breakdown of video types will help familiarize you with your video options and inform your evolving strategy. We’ve listed out all the major players. Chances are you’ll use many, but not all, of these video types.

Explainer videos are one of the biggest categories of online video content. They’re a versatile format that can be used to explain anything from how your service or product works, to an explanation of a concept, or how to do something.

Videos that advertise a sale or limited time offer are an easy way to draw attention to your product or service. The goal of these videos is nearly always ‘conversion’.

Sale videos are best timed with major shopping dates like Christmas, Black Friday, Cyber Monday, Father’s Day, etc. A date with heightened interest to buy will always increase your odds of making conversions.

Sale videos are most successful when simple and straight to the point, teasing either a percentage discount, a single product, or a sample of three or more reduced-price products. A clear call-to-action is essential, like ‘Shop sale now’, along with a time limitation, like ‘Today only’ or ‘Don’t miss out’.

Where to run your sale videos? Wherever you can! Everyone loves a discount. Run them on your website, landing pages, paid and organic social media, and embedded in your newsletters.

For your testimonials, use either selfie view videos from customers or animate their written testimonials into a video. The most important thing is that the testimonials you use are believable and relatable for your target audience.

This style of video falls squarely into the content marketing end of video marketing and is focused on engaging the viewer with information that they find topical. Editorial videos generally break down a concept and often tease a larger piece of content like a blog post or full-length video. A listicle is similar to an editorial, but, as the name suggests, presents editorial content in a list form.

The goal of listicles and editorials is generally in the middle of the marketing funnel at the ‘consideration’ stage. These videos help build rapport and better define your brand. You’ll want to run them in the newsfeed on Facebook, Instagram, Twitter, and possibly LinkedIn. Stories is also a great place to use editorial content to tease longer YouTube and IGTV videos.

Facebook cover videos are immensely popular with businesses as a way to better define their offer. The exact goal of Facebook cover videos can vary. Some businesses will attempt to raise awareness, by profiling their brand or service. While others will use their cover video as ‘conversion’ content by pushing the selling points of a particular product or video.

You can consider intro videos an ‘awareness’ tool, that helps to define your business or your YouTube brand. Make a good one and it will pay dividends every time you post new content to YouTube.

Whether you’re reaching out to a cold lead or trying to close a sales deal, video can be a really useful tool for creating a more personal connection and illuminating your offer. The goal of sales videos can be anywhere in the marketing funnel, from ‘awareness’ to ‘conversion’.

Sales videos often take the form of explainer videos, but can also be a mashup of a variety of video types. Because of the semi-captive audience, these videos can be longer than most video marketing, leaving space for explainer content, infographics, and social proof and testimonials.

‘Awareness’ sales videos are often best made with first-person content that shows you, or a team member, to help build rapport. ‘Conversion’ based content is most convincing when filled with polished infographics, animated text, and images or footage of what you’re offering (stock is fine, too), to close the deal.

Background videos are most often added to websites as an ‘awareness’ play. Background videos help to define your brand and your values in a non-intrusive way.

Do you remember, up above on this page, when we talked about defining your audience? That comes into play now. Your audience is the perfect compass when it comes to choosing video ideas. Your content has the greatest chance of success when it aligns with your audience’s interests.

If you’ve made it this far down the page, congratulations, you’ve arrived at the best bit: creating your videos. Even if you’re not creative, making videos is still a lot of fun.

If you want to keep things simple, then we recommend starting with a Biteable template to make your video. There are hundreds to choose from in every video type you could need, from explainers to video ads, and from infographics to Facebook cover videos.

The rise of the YouTube star and do-it-yourself video marketer is testament to how level the video playing field has become. Anyone can produce their own video these days.

Starting with Biteable is a wise choice because it will help you save on production time and money. The intentionally easy interface means you’ll be able to spin up videos quickly, instead of learning how to edit. And the in-built stock librarywill save you the costs associated with shooting your own footage or buying it from a third-party.

If you’re producing your own videos at home and you want to film yourself (or someone else), you’ll need to invest in a basic studio that consists of a camera, lighting, and microphone.

If you take the smartphone route, you’d do well to invest in a third-party app that gives you advanced control over exposure and white balance. This will give you more consistency between takes and will help to give your videos that professional shine.

Another great option for capturing video on your webcam is to use Biteable’s built-in Record feature. You can even use the feature to easily request video footage from someone else. That footage automatically uploads to your Biteable account, ready to use in any of your marketing videos.

If you’ve ever uploaded a video or sent one by email, you will have noticed that videos tend to be very large. Compressing video files makes them more manageable for online uses like streaming, uploading, and distribution.

There are a variety of free and paid tools you can use to crunch your videos to this size. To see which are our favorites, take a peek at our write-up on the best video compressors.

When it comes to getting your videos seen, the key is to distribute them in all the right places. However, the right place for one video may not be the right place for another. Choosing where to upload is as important as what you upload.

You can either host on your own server or you can use a third-party service. The advantage to hosting videos yourself is the control it gives you. The big downside is performance. When you host a video yourself, you’re highly likely to run into issues like slow load speeds and buggy playback, not to mention the hassle of encoding multiple versions to ensure your videos stream well any connection. In short, third-party video hosting sites are your simplest option.

When you start shopping for video hosting providers, you’ll quickly discover you have a lot of choices. Some, like YouTube and Dailymotion, are free but are littered with ‘recommendations’ beyond your control. Other services, like Wistia and Sproutvideo, give you full control over your videos but they will cost you upwards of $25 / month.

Alongside cost and control, SEO is also a huge consideration when choosing where to host your videos. If you want your videos to help your site (and brand) be discovered through Google search results, not to mention on YouTube, then there’s really only one choice: YouTube.

A staggering 80% of videos shown in Google search results are videos hosted on YouTube (probably because the two are owned by the same company). Which means you’d be amiss to use any other service if you want your videos to be found via Google.

First up, let’s define what a video ad is. In this context, a video ad is any video that you pay to run on the internet. This isn’t to be confused with the ‘video ad’ video type, which we defined way up above as a targeted video that talks directly about what you’re selling. As far as paid video advertising is concerned, a video ad can contain anything, as long as you’ve paid to run it.

Video ad networks and exchanges are a straightforward way to get more eyes on your videos. The big advantage to these services is that they bulk buy advertising space online, which means using them is cheaper than going out and negotiating advertising space by yourself.

When it comes to paid video advertising, Facebook is the platform we recommend the most. Facebook (and its sibling Instagram) offer the most advanced ad targeting in the world. This is due largely to the ridiculous volume of information Facebook has harvested from its users.

Equally attractive to video marketers is the variety of placements Facebook offers. These range from newsfeed and stories on Facebook and Instagram to mid-roll on Facebook videos and anywhere on the companies massive ad network which spans the internet.

Also like Facebook, YouTube offers a variety of placements. Choose from promoting your videos with TrueView in the newsfeed, sidebar, or in the middle of someone else’s video. Or play your video at the start of someone else’s using Preroll ads and Bumpers.

Imagine this for yourself. A post on Facebook that contains a YouTube link, versus a native video that plays on scroll-over. As you will have experienced, the latter is far more engaging.

First up, let’s look at YouTube SEO. The YouTube algorithm is a relatively simple beast (compared to Google or Facebook) that prefers videos that match the keywords of user searches. To help YouTube understand that your video is the best piece of content on a particular subject, it’s necessary to include relevant keywords in your video’s title, opening sentences, throughout your video’s body, and in your description.

Now that your channel is set up and you know which videos will rank, it’s time to think about how to get viewers to open your videos and, most importantly, click-through to your website.

After someone opens and watches your video, the next thing you want them to do is take an action, like click-through to your website, or watch another piece of your content. Cards, which pop-up during your video and end-screens are the YouTube features that make this easier to achieve.

You can add up to five YouTube cards in a video, and they’re perfect for promoting products, blog articles, or other YouTube videos. You’ll need to become a verified YouTube partner to link to your website and products. If your end game is getting users from YouTube to your website, then the YouTube Partner Program is worth applying for.

End screens are also a great option for activating your YouTube viewers. Unlike cards, these can’t be used to point at your website, but they can be used to drive viewers towards videos that feature more information about your products or services. They’re also available to everyone, so you don’t need to apply to become a partner to start using them.

In Facebook’s most recent (major) algorithm update, it increased the length of videos it likes to recommend. Now, if your video is longer than 1 minute, it is more likely to have more reach. This likelihood goes up even more if your video is longer than 3 minutes. Find out how that change affects reach with our news update on the algorithm change.

If you make a video and it’s well-received within the first few minutes of being posted, it’s likely to be given more reach by the Facebook algorithm. The flip side of this tip is: Don’t share other people’s videos. Shared posts achieve up to 30% less reach than original content.

Live videos are an effective way to deeply engage your audience. They offer audiences a unique way to interact in real-time, giving you a greater opportunity to build a relationship. Live content also lives on after you broadcast, meaning that you can repost it and share it with future audiences.

But, do you know what’s even better? Live videos tend to have better free reach than pre-made videos. We put this to the test and compared our Facebook Live videos to our other organic video posts. Our live videos achieved:A staggering 1,575% more engagement

If you’re sold on going live, then your next question will be “what to put in your live videos?” We recommend focusing on sharing your expertise with a webinar-style format. This turns your live videos into a free product that has value to customers in your niche. As a rule of thumb, keep your webinar videos long (up to 30 minutes) and make them regularly.

With live videos, it’s important that they perform well in the first few minutes. Social algorithms tend to reward early engagement. To help your live videos achieve this, promote them ahead of time using your e