“This agreement solidifies our collaboration and moves us closer to delivering a full-stack solution for innovative display implementations,” said Hemant Dandekar, Eastman's global commercial director of automotive for advanced materials, interlayers. “With the building blocks and relationships in place, we’re excited to define a path to viable holographic transparent displays globally.”

The MOU builds on years of collaboration, leveraging each company’s technologies to manufacture holographic-enabled transparent HUDs for the automotive market. It enables to look into the steps needed to setup and establish the required facilities and manufacturing capacity, ensuring an efficient, market-ready supply chain to meet the planned production timelines of OEMs wishing to adopt the technology for new driver and passenger experiences. The partnership aims to accelerate the commercialization of the HUD solution, with Eastman leveraging its relationships with automotive OEMs and Tier One suppliers.

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“Our Bayfol® HX enables next-generation truly transparent projection displays for windshields while meeting the high automotive safety requirements.” said Günther Walze, Head of Holographic Lightguiding at Covestro. “With the necessary establishment of hologram mastering and scalable mass-production replication equipment by Ceres, combined with Eastman’s windshield lamination technology, this innovation is ready for deployment to end customers.”

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The liquid crystal of the LCD panel is a liquid, and temperature is one of the limiting factors. This temperature does not refer to the outside temperature, but rather to the temperature that the TFT color LCD display can withstand during operation and storage, namely working temperature and storage temperature. Temperature is a key indicator for TFT color LCD panels in industrial applications, influencing their service life and performance. This limits the use of TFT LCD color displays because extended exposure to the same temperature can result in irreversible harm. As a result, TFT color LCD panels with a wide temperature range are more popular and more suited to service and work.

It is normal for a TFT LCD color monitor to display a gray screen, gray or bottom gray gradient bar, and no water ripple phenomenon when moving the visual angle up and down; however, if there is a horizontal ripple phenomenon when observing it still or moving the visual angle up and down, it is not good. The flickering phenomena, often known as water ripples or elevated lines, is related to the driving concept of TFT LCD screens. When examining the changing visual angle, the water ripples should be within an acceptable range. The bottom menu bar of the UI interface is typically created with a gradient hue to make the display more vibrant. Pay attention to whether the display effect is satisfactory.

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In 2024, Ceres and Eastman demonstrated the latest holographic transparent display HUDs to OEMs in Europe, the USA, and China. These HUDs featured multiple transparent displays within a single, fully laminated windshield, each measuring up to 400mm by 300mm. Custom-designed holographic optical elements (HOEs) were incorporated into a single sheet of Bayfol HX® film, laminated with Eastman’s new developed interlayer stack, achieving the industry's largest field of view.

Typically, red, green, blue, white, and gray are shown together. If the colors are full, brilliant, and free of color variation or whitening, then the TFT color LCD screen is satisfactory. Pay specific attention to the order of color bars, which should be red, green, blue, and white, as well as whether the presented color sequence is proper and whether any colors are missing.

This agreement joins the material expertise of Covestro, Eastman’s interlayer solutions and encapsulation know-how, as well as Ceres capabilities in mastering and high-volume manufacturing technology for the successful commercialization and industrialization of holography in transparent displays for windshields.

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These new displays overcome the performance, size and geometric limitations of traditional HUD systems, enabling the practical and scalable implementation of multiple displays in one windshield and elsewhere in side-light glazing. Proof of concepts (PoCs) developed with OEMs will be showcased at CES 2025 in Las Vegas from January 7–10.

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About Covestro: Covestro is one of the world’s leading manufacturers of high-quality polymer materials and their components. With its innovative products, processes and methods, the company helps enhance sustainability and the quality of life in many areas. Covestro supplies customers around the world in key industries such as mobility, building and living, as well as the electrical and electronics sector. In addition, polymers from Covestro are also used in sectors such as sports and leisure, telecommunications and health, as well as in the chemical industry itself.The company is geared completely to the circular economy. In addition, Covestro aims to achieve climate neutrality for its Scope 1 and Scope 2 emissions by 2035, and the Group’s Scope 3 emissions are also set to be climate neutral by 2050. Covestro generated sales of EUR 14.2 billion in fiscal year 2024. At the end of 2024, the company had 46 production sites worldwide and employed approximately 17,500 people (calculated as full-time equivalents).Forward-Looking Statements This news release may contain forward-looking statements based on current assumptions and forecasts made by Covestro AG. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Covestro’s public reports which are available at www.covestro.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

A fully functional transparent display windshield demonstrator laminate will be showcased at CES 2025 in both the Eastman/Ceres Holographics demonstration suite at The Venetian Hotel - Murano suite, #3201A, and Covestro’s booth in the North Hall, location #8311.

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After-sales service is another crucial component in the service chain. Many buyers report issues such as the color TFT display not lighting up or showing ghosting. As a manufacturer of color TFT displays, we have already done checks and will inform consumers whether the issue is related to software or display quality. But at Reshine Technologies, we will actively handle and fix difficulties, and we will do it within the quickest period feasible. Whether it's a display issue or software debugging, we'll get involved and figure out what's causing the problem, tracking it internally until it's fixed.

Any buyer who comes across this type of color TFT display manufacturer will much appreciate their efforts. Indeed, over the years, Reshine Technologies' TFT LCD factories have accumulated some excellent end users in various trades, and we will continue to strive to bring high-reliability color TFT displays to end users in various markets, remaining true to our original intention and moving forward with determination!

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“We have been working closely with global OEMs for years and are now at a tipping point for adoption and scaling of this display technology,” said Andy Travers, CEO of Ceres Holographics. “This is being driven by a combination of a desire for more safety-oriented and intuitive information display features, pressure from safety regulators to reduce driver distractions, and the accelerated pace of innovation and associated need for differentiation among a new generation of car makers.”

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With the advancement of technology, more and more industrial equipment is utilizing LCD panels to achieve intelligence. However, industrial LCD displays differ from conventional LCD screens in that they have higher needs and stricter standards. In industrial equipment, the TFT color screen also plays a significant role. In general, industrial equipment is expensive, and when problems arise that necessitate maintenance or repair, the prices rise even further. If the industrial equipment fails to function owing to issues with the TFT color LCD display, there will be significant losses. As a result, the TFT color LCD display used in industrial equipment must be both long-lasting and durable. Many TFT color LCD displays take a long time to produce and require year-round supply; they are also prone to production halts. As a result, the average life expectancy of TFT color LCD panels in the industry is 5-10 years, with some exceeding that. Is it possible to determine the quality of TFT color LCD panels by color? Here is the 7.0 Ips Tft Lcd Display.

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Judging by color is more intuitive and does not necessitate subjective assessment through eyeballing. When we see that the color is not realistic or that the aforementioned conditions occur, we should first rule out the potential of driver program faults. If driver programs are excluded, the level is that of the display screen. You can obtain samples from many TFT color LCD screen manufacturers for comparison.

Many people believe that service is typically seen in businesses that deal with fast-moving consumer items, however, there is no such thing as service in the color TFT display market. Would you agree? First and foremost, the shape of the color TFT display industry has changed from the days when we had to queue up with cash to receive items. There is now a differentiated market in which you will not be able to survive unless you focus on service. Today, let's speak about how TFT LCD factories prioritize service.

As a producer of color TFT LCD factories, we frequently receive a slew of preliminary parameters from clients, but many color TFT display manufacturers may fail to reply to customer requests quickly. Reshine Technologies employs professional sales personnel who respond to customer demands within minutes of receiving information, performing preparatory one-on-one contacts to better understand product parameters and the industry in which they will be employed. We then immediately enter the requirements into R&D, create a sample for approval, and respond to customer demands swiftly.

When a TFT color LCD screen shows pure black, it should be jet-black or deep black. In this scenario, it is a satisfactory screen. If the black is light black or grayish, it is not deep enough, and the display effect is diffuse. Pay attention to whether there are any white or brilliant spots on the black screen.

This achievement was enabled by combining Covestro’s expertise in photopolymer films, Ceres’ digital mastering and HoloFlekt® roll-to-roll replication system, which produces finished films up to 1400mm wide, and Eastman’s solutions to encapsulate functional films into automotive approved laminates.

Head-up displays, commonly known as HUDs display useful information such as speed and turn-by-turn directions on the lower part of the windshield, where it can be seen without taking the driver’s eyes off the road. Automakers and their suppliers are looking for advanced solutions for next-generation HUDs to increase user experience and safety. German polymer materials manufacturer Covestro, US specialty materials company Eastman and Scottish Ceres Holographics, a provider of holographic optical elements for displays, join forces to redefine such displays. The partners signed a Memorandum of Understanding (MOU) to explore the commercial production of the cutting-edge Holographic In-Plan Transparent Display (HIPTD). That is a laminated hologram solution that allows multiple head-up displays in a single windshield.