lcd panel price trend 2020 free sample
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The global TFT-LCD display panel market attained a value of USD 181.67 billion in 2022. It is expected to grow further in the forecast period of 2023-2028 with a CAGR of 5.2% and is projected to reach a value of USD 246.25 billion by 2028.
The current global TFT-LCD display panel market is driven by the increasing demand for flat panel TVs, good quality smartphones, tablets, and vehicle monitoring systems along with the growing gaming industry. The global display market is dominated by the flat panel display with TFT-LCD display panel being the most popular flat panel type and is being driven by strong demand from emerging economies, especially those in Asia Pacific like India, China, Korea, and Taiwan, among others. The rising demand for consumer electronics like LCD TVs, PCs, laptops, SLR cameras, navigation equipment and others have been aiding the growth of the industry.
TFT-LCD display panel is a type of liquid crystal display where each pixel is attached to a thin film transistor. Since the early 2000s, all LCD computer screens are TFT as they have a better response time and improved colour quality. With favourable properties like being light weight, slim, high in resolution and low in power consumption, they are in high demand in almost all sectors where displays are needed. Even with their larger dimensions, TFT-LCD display panel are more feasible as they can be viewed from a wider angle, are not susceptible to reflection and are lighter weight than traditional CRT TVs.
The global TFT-LCD display panel market is being driven by the growing household demand for average and large-sized flat panel TVs as well as a growing demand for slim, high-resolution smart phones with large screens. The rising demand for portable and small-sized tablets in the educational and commercial sectors has also been aiding the TFT-LCD display panel market growth. Increasing demand for automotive displays, a growing gaming industry and the emerging popularity of 3D cinema, are all major drivers for the market. Despite the concerns about an over-supply in the market, the shipments of large TFT-LCD display panel again rose in 2020.
North America is the largest market for TFT-LCD display panel, with over one-third of the global share. It is followed closely by the Asia-Pacific region, where countries like India, China, Korea, and Taiwan are significant emerging market for TFT-LCD display panels. China and India are among the fastest growing markets in the region. The growth of the demand in these regions have been assisted by the growth in their economy, a rise in disposable incomes and an increasing demand for consumer electronics.
The report gives a detailed analysis of the following key players in the global TFT-LCD display panel Market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
Large LCD panel prices have been continuously increasing for last 10 months due to an increase in demand and tight supply. This has helped the LCD industry to recover from drastic panel price reductions, revenue and profit loss in 2019. It has also contributed to the growth of Quantum Dot and MiniLED LCD TV.
Strong LCD TV panel demand is expected to continue in 2021, but component shortages, supply constraints and very high panel price increase can still create uncertainties.
LCD TV panel capacity increased substantially in 2019 due to the expansion in the number of Gen 10.5 fabs. After growth in 2018, LCD TV demand weakened in 2019 caused by slower economic growth, trade war and tariff rate increases. Capacity expansion and higher production combined with weaker demand resulted in considerable oversupply of LCD TV panels in 2019 leading to drastic panel price reductions. Some panel prices went below cash cost, forcing suppliers to cut production and delay expansion plans to reduce losses.
Panel over-supply also brought down panel prices to way lower level than what was possible through cost improvement. Massive 10.5 Gen capacity that can produce 8-up 65" and 6-up 75" panels from a single mother glass substrate helped to reduce larger size LCD TV panel costs. Also extremely low panel price in 2019 helped TV brands to offer larger size LCD TV (>60-inch size) with better specs and technology (Quantum Dot & MiniLED) at more competitive prices, driving higher shipments and adoption rates in 2019 and 2020.
While WOLED TV had higher shipment share in 2018, Quantum Dot and MiniLED based LCD TV gained higher unit shares both in 2019 and 2020 according to Omdia published data. This trend is expected to continue in 2021 and in the next few years with more proliferation of Quantum Dot and MiniLED TVs.
Panel suppliers’ financial results suffered in 2019 as they lost money. Suppliers from China, Korea and Taiwan all lowered their utilization rates in the second half of 2019 to reduce over-supply. Very low prices combined with lower utilization rates made the revenue and profitability situation for panel suppliers difficult in 2019. BOE and China Star cut the utilization rates of their Gen 10.5 fabs. Sharp delayed the start of production at its 10.5 Gen fab in China. LGD and Samsung display decided to shift away from LCD more towards OLED and QDOLED respectively. Both companies cut utilization rates in their 7, 7.5 and 8.5 Gen fabs. Taiwanese suppliers also cut their 8.5 Gen fab utilization rates.
Some suppliers also shifted capacity away from TV to other applications. In summary, drastic price reduction resulted in a cut in utilization rates, delays in fab construction and ramp-ups and the closing down of older fabs, or conversion to OLED or QDOLED fabs. This helped to reduce oversupply.
An increase in demand for larger size TVs in the second half of 2020 combined with component shortages has pushed the market to supply constraint and caused continuous panel price increases from June 2020 to March 2021. Market demand for tablets, notebooks, monitors and TVs increased in 2020 especially in the second half of the year due to the impact of "stay at home" regulations, when work from home, education from home and more focus on home entertainment pushed the demand to higher level.
With stay at home continuing in the firts half of 2021 and expected UEFA Europe football tournaments and the Olympic in Japan (July 23), TV brands are expecting stronger demand in 2021. The panel price increase resulting in higher costs for TV brands. It has also made it difficult for lower priced brands (Tier2/3) to acquire enough panels to offer lower priced TVs. Further, panel suppliers are giving priority to top brands with larger orders during supply constraint. In recent quarters, the top five TV brands including Samsung, LG, and TCL have been gaining higher market share.
From June 2020 to January 2021, the 32" TV panel price has increased more than 100%, whereas 55" TV panel prices have increased more than 75% and the 65" TV panel price has increased more than 38% on average according to DSCC data. Panel prices continued to increase through Q1 and the trend is expected to continue in Q2 2021 due to component shortages.
In last few months top glass suppliers Corning, NEG and AGC have all experienced production problems. A tank failure at Corning, a power outage at NEG and an accident at an AGC glass plant all resulted in glass supply constraints when demand and production has been increasing. In March this year Corning announced its plan to increase glass prices in Q2 2021. Corning has also increased supply by starting glass tank in Korea to supply China’s 10.5 Gen fabs that are ramping up. Most of the growth in capacity is coming from Gen 8.6 and Gen 10.5 fabs in China.
Major increases in panel prices from June 2020, have increased costs and reduced profits for TV brand manufacturers. TV brands are starting to increase TV set prices slowly in certain segments. Notebook brands are also planning to raise prices for new products to reflect increasing costs. Monitor prices are starting to increase in some segments. Despite this, buyers are still unable to fullfill orders due to supply issues.
TV panel prices increased in Q4 2020 and are also expected to increase in the first half of 2021. This can create challenges for brand manufacturers as it reduces their ability to offer more attractive prices in coming months to drive demand. Still, set-price increases up to March have been very mild and only in certain segments. Some brands are still offering price incentives to consumers in spite of the cost increases. For example, in the US market retailers cut prices of big screen LCD and OLED TV to entice basketball fans in March.
Higher LCD price and tight supply helped LCD suppliers to improve their financial performance in the second half of 2020. This caused a number of LCD suppliers especially in China to decide to expand production and increase their investment in 2021.
New opportunities for MiniLED based products that reduce the performance gap with OLED, enabling higher specs and higher prices are also driving higher investment in LCD production. Suppliers from China already have achieved a majority share of TFT-LCD capacity.
BOE has acquired Gen 8.5/8.6 fabs from CEC Panda. ChinaStar has acquired a Gen 8.5 fab in Suzhou from Samsung Display. Recent panel price increases have also resulted in Samsung and LGD delaying their plans to shut down LCD production. These developments can all help to improve supply in the second half of 2021. Fab utilization rates in Taiwan and China stayed high in the second half of 2020 and are expected to stay high in the first half of 2021.
Price increases for TV sets are still not widespread yet and increases do not reflect the full cost increase. However, if set prices continue to increase to even higher levels, there is the potential for an impact on demand.
QLED and MiniLED gained share in the premium TV market in 2019, impacting OLED shares and aided by low panel prices. With the LCD panel price increases in 2020 the cost gap between OLED TV and LCD has gone down in recent quarters.
OLED TV also gained higher market share in the premium TV market especially sets from LG and Sony in the last quarter of 2020, according to industry data. LG Display is implimenting major capacity expansion of its OLED TV panels with its Gen 8.5 fab in China.Strong sales in Q4 2020 and new product sizes such as 48-inch and 88-inch have helped LG Display’s OLED TV fabs to have higher utilization rates.
Samsung is also planning to start production of QDOLED in 2021. Higher production and cost reductions for OLED TV may help OLED to gain shares in the premium TV market if the price gap continues to reduce with LCD.
Lower tier brands are not able to offer aggressive prices due to the supply constraint and panel price increases. If these conditions continue for too long, TV demand could be impacted.
Strong LCD TV demand especially for Quantum Dot and MiniLED TV is expected to continue in 2021. The economic recovery and sports events (UEFA Europe footbal and the Olympics in Japan) are expected to drive demand for TV, but component shortages, supply constraints and too big a price increase could create uncertainties. Panel suppliers have to navigate a delicate balance of capacity management and panel prices to capture the opportunity for higher TV demand. (SD)
A flat panel display (FPD) is an electronic view device that allows people to see content such as text or moving images in different consumer electronics, mobile devices, and a range of entertainment. FPDs are thinner and lighter than conventional cathode ray tubes (CRT), which is usually less than 10 centimeters. There are two different categories of FPDs namely emissive displays and non-emissive displays. LED is an example of an emissive display, while LCD is an example of non-emissive display. These displays are majorly used in TV monitors, laptop computers, portable electronics, digital cameras, packet video games, etc. FPDs offer high pixel resolution, enhanced contrast setting, and lower power consumption.
The global flat panel display market is estimated to be valued at US$ 142,155 million in 2021 and is expected to exhibit a CAGR of 5.8 % over the forecast period (2021-2028).
In April 2020, AU Optronics partnered with PlayNitride Inc., a Micro LED technology provider, to develop high resolution flexible micro LED display technology. AUO and PlayNitride each exerted their expertise in display and LED to jointly develop a leading 9.4-inch high resolution flexible micro LED display with the highest 228 PPI pixel density.
In January 2020, LG Display unveiled its latest displays and technologies at CES 2020 in Las Vegas from January 7 to 10. The company will introduce a 65-inch Ultra HD (UHD) Bendable OLED display and a 55-inch Full HD (FHD) Transparent OLED display.
In August 2019, LG Display announced the opening of its 8.5th generation (2,200mm x 2,500mm) OLED panel production plant in Guangzhou, China, to produce 10 million large-size OLED panels a year.
Asia Pacific excluding Japan held dominant position in the global mobile phone accessories market in 2020, accounting for 84.8% share in terms of Value, followed by Europe and Americas, respectively.
Rising government support to FPD industry is expected to drive growth of the global flat panel display market during the forecast period. Rising government initiatives and proactive support have led to rapid development of flat panel industry in major economies including Japan, Canada, and the U.S. For instance, the government of Japan has shown keen interest in the development of high-resolution screens. On the contrary, the U.S. Government is supporting FPD industry, which is primarily channeled through the Department of Defense. Moreover, the Korean government provides support for development of the high tech industry.
Growing adoption of FPD in mobile devices is expected to propel the global flat panel display market growth over the forecast period. Increasing demand for smartphones with augmented features is a major driving factor in the market. Smartphone manufacturers are focused on adopting FPD technology, in order to cater to increasing demand for high-quality image and clarity. FPD offers enhanced picture quality with improved contrast setting and low power consumption.
FPDs are being increasingly deployed in various application areas, especially in retail segment. Major demand for LCD and PDP technologies is arising from the retail segment for application in flat digital signage Majority of small flat panel digital signage installations are taking place in retail stores and Quick Service Restaurants (QSRs).
LCD manufacturers are innovating their LCD product line and introducing new technology to sustain in the LCD panel market. For instance, in 2012, Samsung commercialized production of a transparent LCD panel for a wide variety of display applications such as platform doors of subways, commercial freezer doors, e-Boards, medical equipment, and mobile devices.
By Application: Consumer Electronics (LCD Television (TV), Mobile Phone, Personal Computer (PC)), Automotive Application, Others (Healthcare, Defense, Military, Aviation, Automotive)
Development in glass OLED panels has led to next-generation displays such as plastic OLED panels. These OLED panels utilize plastic substrate instead of a conventional glass substrate that has various applications. For instance, in 2013, LG Display introduced the world’s first display manufacturer to provide mass-produced flexible OLED panels for smartphones. It is expected to expand further into diverse applications including automobile displays, tablets, etc.
The liquid crystal display (LCD) segment held dominant position in the market and accounted for 38% share in the global flat panel display market in 2020. The segment is expected to reach US$ 124,042.18 million in 2028. This is owing to the wider angles and large display area offered by LCD.
The consumer electronics segment held a dominant position and accounted for 87% share in the global flat panel display market in 2020. This is segment is expected to be valued US$ 99,939.82 million by 2028, owing to growing demand for television and smartphones.
Saturation in the market is expected to restrain growth of the global flat panel display market during the forecast period. Popularity of LCDs is high due to engagement of some of the top players such as Samsung, LG, Panasonic, etc. However, the trend is rapidly changing, owing to the introduction of more powerful technologies such as OLED, which is gaining popularity among major players in the market. Key companies in the market such as Apple are shifting towards OLED displays for application in its products such as iPad, iPhone, iTV, iWatch, etc.
Restricted view angle of LCD is expected to hinder the global flat panel display market growth over the forecast period. LCD technologies have a major drawback, restricted viewing angle. As a result of this, images and brightness on a television screen do not appear in true color when viewed from every angle. Several technologies have been developed to address this issue; however, OLED televisions seem to be the best option in this regard.
Key companies involved in the global flat panel display market are Sony Corporation, AU Optronics Corp., Panasonic Corporation, Emerging Display Technologies Corp., LG Display Co. Ltd., Innolux Corp., Universal Display Corporation, Japan Display Inc., and Samsung Electronics Co. Ltd.
Major companies in the market are focused on product launches, in order to expand product portfolio. For instance, in January 2020, Sony Corporation launched Bravia displays and a crystal LED display at ISE 2020.
New York, USA, May 12, 2021 (GLOBE NEWSWIRE) -- A report was recently published by Research Dive titled, “Display Panel Market, By Type (LCD, OLED), By Product Type (Rigid, Flexible, and Foldable), Application (Tablets and Mobile Phones, Television, Digital Signage, Automotive, Others), Regional Outlook (North America, Europe, Asia-Pacific, and LAMEA): Global Opportunity Analysis and Industry Forecast, 2019–2027”.
Increasing demand for display panels for various electronic devices is predicted to be the major driving factor for the display panel market in the forecast period. Display panels are mostly used in various devices such as television, smartphones, smart watches, infotainment systems in automobile and many more. The advancement in technology for flexible panels is predicted to be one of the major driving factors for the display panel market in the forecast period. Many manufacturers are focusing more on developing a variety of products to the consumers, which is predicted to create more investment opportunities in the market during the forecast period. For instance, Nubia’s launched a 4-inch flexible smartphone which can be adjusted on your wrist and can function as a phone as well as a watch at the same time.
Production cost of display panels is very high which is predicted to be the biggest restraint for the display panel market in the forecast period. Due to the increase in the production cost the average selling price of devices increases, which affects the profitability of the manufacturer and predicted to hinder the market growth in the forecast period.
Checkout How COVID-19 impacts the Display Panel Market. Click Here to Speak our Expertise before buying Report & Get More Market Insights @ https://www.researchdive.com/connect-to-analyst/390 By product type, the flexible panel sub-segment is predicted to see significant growth with a revenue of $35.726.0 million at a CAGR of 11.7% in 2019. The need to implement lighter yet durable panels that are also thinner in dimensions is preferred today, which has added to the growth of the market.
With the panels of the screens getting thinner, it risks the chances of damaged without the appropriate professional help. The complicated process along with high cost of production can be a hindrance to the growth of the market.
TOKYO, JAPAN, Aug. 01, 2022 (GLOBE NEWSWIRE) -- Facts and Factors has published a new research report titled “AMOLED Display Market Size, Share, Growth Analysis Report By Material (Glass, Polymer), By Product Type, Transparent, Flexible, 3D, Conventional, By Application (Automotive, Retail, Consumer Electronics, Military), and By Region - Global Industry Insights, Comparative Analysis, Trends, Statistical Research, Market Intelligence, and Forecast 2022 – 2028” in its research database.
The material used in AMOLED display production is biodegradable, which complies with EPA standards and norms. As a result, many environmental regulatory organizations throughout the world have granted the AMOLED markets a clean bill of health. Since AMOLEDs produce their own light, they do not require backlighting or filtering systems. As a result, they use less electricity than LCD-based gadgets. The rapid development of the AMOLED display industry has resulted in lower production costs for businesses.
The onset of the coronavirus pandemic in 2020 has a substantial impact on AMOLED display adoption. Due to online education and work-from-home trends, the global industry has seen a significant increase in laptop and smartphone sales. However, due to movement restrictions and lockdowns, a reduction in the workforce and a halt in production during the first half of 2020 had a negative impact on the consumer electronics sector. Steps tried to stop the virus from spreading have aggravated the problem and harmed the growth of a number of industries. The market has been harmed by the rapid loss of operational efficiencies and value chain disruptions caused by the unanticipated closure of national and international borders.
Nevertheless, Post-COVID-19 the growing acceptance of the work-from-home norm, as well as the increasing attention of regional financial institutions on designing fiscal strategies to keep the display market afloat during the COVID-19 crisis, are driving the expansion of the display panel market. Other factors influencing market expansion include increased investments in the building of new AMOLED and LCD panel manufacturing facilities.
In 2021, Asia-Pacific holds the largest share of the global AMOLED display market, thanks to developed infrastructure in countries like Japan, China, and South Korea. Samsung Group, a South Korean multinational corporation based in the Asia Pacific, produced in-cell touch panels, for example. Besides, due to the rising demand for cutting-edge technologies, the North American AMOLED Display Market is expected to deliver significant revenue shares. Similarly, Europe is likely to be a significant contributor due to its need for non-OLED display options.
Browse the full “AMOLED Display Market Size, Share, Growth Analysis Report By Material (Glass, Polymer), By Product Type, Transparent, Flexible, 3D, Conventional, By Application (Automotive, Retail, Consumer Electronics, Military), and By Region - Global Industry Insights, Comparative Analysis, Trends, Statistical Research, Market Intelligence, and Forecast 2022 – 2028” Report at https://www.fnfresearch.com/amoled-display-market
Increased market acceptance of automated embedded devices has a significant influence on the expansion of the displays industry. The Displays break into the market thanks to their affordable price and high-quality display. A market for displays is being created as a result of the recent increase in research and development for displays in North America, which has a significant influence on their acceptance by the automation and medical industries.
The rising use of OLED displays in smartphones, as well as significant investments in and government assistance for the establishment of new OLED and LCD panel production facilities, are the main reasons predicted to boost the targeted market. Other drivers promoting market growth include rising HUD, centre stack display, and instrument cluster deployment in automotive vehicles, as well as rising demand for 4K and 8K displays due to the availability of UHD content. For many purposes, LED displays are one of the most popular types of display technology. Compared to other technologies, it has a bigger share of the market. The LED display market has developed recently, although not in terms of innovation. The shrinking of the components required to construct an LED screen is one of the most recent developments in LED displays. LED screens can now be manufactured in ultra-thin and enormous sizes thanks to miniaturisation, enabling them to be placed on any indoor or outdoor surface. Applications for LEDs have increased significantly as a result of technical developments, including improved resolution, increased brightness capabilities, product diversity, and the creation of micro and harder surface LEDs. In order to make companies stand out from the competition, LED displays are also often utilised in digital signage applications, such as for advertising and digital billboards. For instance, the Samsung curved LED digital signage video wall was installed at the Peppermill Casino in Reno, Nevada, in August 2018. LED screens are therefore commonly utilised to enhance customer experience.
OpportunitiesIn recent years, tablets, smartphones, and laptops have all embraced foldable screens. Because they are made from flexible substrates, flexible display panels may be bent. Plastic, metal, or flexible glass can all be used as the flexible substrate. Metal and plastic panels are particularly strong, lightweight, and shatterproof. Flexible display technology, which is based on OLED panels, provides the foundation for foldable phones. Flexible OLED display panels are being produced in large quantities by businesses like Samsung and LG for use in smartphones, televisions, and smartwatches.
However, producers bend or twist these display panels and employ them in finished goods, making these displays less than flexible from the viewpoint of end users.
Samsung and BOE Technology are two of the leading producers of foldable OLED technology. In May 2018, BOE showcased a number of cutting-edge innovations, including a foldable 7.56" 2048x1535 OLED panel and a 6.2-inch 1440x3008 (1R) OLED display with a touch layer.
Recent developmentsThe first Onyx screen from Samsung was launched in Australia in February 2020 at the HOYTS Entertainment Quarter in Moore Park, Sydney. The newest version has a 14-meter Onyx Cinema LED screen from Samsung.
From January 7 to January 10, 2020, in Las Vegas, the CES 2020, LG Display presented its most recent displays and technological advancements. The business will release a 55-inch Full HD (FHD) Transparent OLED panel and a 65-inch Ultra HD (UHD) Bendable OLED display.
In order to apply IoT technology to the pre-hospital care process and collaborate to increase the effectiveness of pre-hospital care in China, BOE Health Technology and Beijing Emergency Medical Center joined in January 2020 for the new model of "IoT + pre-hospital care."
To create 10 million large-size OLED panels annually, LG Display stated in August 2019 that its 8.5th generation (2,200mm x 2,500mm) OLED panel production facility would open in Guangzhou, China.
Prices for all TV panel sizes fluctuated and are forecast to fluctuate between 2020 and 2022. The period from March 2020 to July 2021 saw the biggest price increases, when a 65" UHD panel cost between 171 and 288 U.S. dollars. In the fourth quarter of 2021, such prices fell and are expected to drop to an even lower amount by March 2022.Read moreLCD TV panel prices worldwide from January 2020 to March 2022, by size(in U.S. dollars)Characteristic32" HD43" FHD49"/50" UHD55" UHD65" UHD------
DSCC. (January 10, 2022). LCD TV panel prices worldwide from January 2020 to March 2022, by size (in U.S. dollars) [Graph]. In Statista. Retrieved December 15, 2022, from https://www.statista.com/statistics/1288400/lcd-tv-panel-price-by-size/
DSCC. "LCD TV panel prices worldwide from January 2020 to March 2022, by size (in U.S. dollars)." Chart. January 10, 2022. Statista. Accessed December 15, 2022. https://www.statista.com/statistics/1288400/lcd-tv-panel-price-by-size/
DSCC. (2022). LCD TV panel prices worldwide from January 2020 to March 2022, by size (in U.S. dollars). Statista. Statista Inc.. Accessed: December 15, 2022. https://www.statista.com/statistics/1288400/lcd-tv-panel-price-by-size/
DSCC. "Lcd Tv Panel Prices Worldwide from January 2020 to March 2022, by Size (in U.S. Dollars)." Statista, Statista Inc., 10 Jan 2022, https://www.statista.com/statistics/1288400/lcd-tv-panel-price-by-size/
DSCC, LCD TV panel prices worldwide from January 2020 to March 2022, by size (in U.S. dollars) Statista, https://www.statista.com/statistics/1288400/lcd-tv-panel-price-by-size/ (last visited December 15, 2022)
The U.S. large screen display market size was valued at $2.91 billion in 2020, and is projected to reach $8.45 billion by 2030, registering a CAGR of 11.0% from 2021 to 2030. Large screen displays are a class of large display screen formats, which improve the visual experience with its professional-grade image quality and are mostly used for endorsing and advertising. These displays have replaced the traditional small and micro-display screens with large wall-sized LED and LCD displays, used across various industries. They are designed for applications that require the vendors to engage their customers/audiences with its wider viewing angle and to extract maximum effectiveness from the marketing messages. In addition, these displays ensure higher durability and enhanced performance as against traditional display screens. Large screen displays are mostly suited for retail store, lobby, control room, or other professional application.
In addition, these displays provide high wavelength uniformity for fine pixel pitch displays. Further, they consume less power and deliver increased brightness, ultrahigh definition picture quality, improved color saturation, and faster response rate as compared to small OLEDs and LCDs, and thus, are suited for both indoor and outdoor displays.
Rise in demand for bright and power-efficient display panels and rapid digitalization and decline in demand for traditional billboards are the factors that drive the growth of theU.S. large screen display market.However, deployment of widescreen alternatives such as projectors and screenless displays, hampers the market growth to a certain extent. Furthermore, emerging display technology such as MicroLED and quantum dots and increase in preference of electronic giants toward large-screen displays offer lucrative opportunities for the U.S. large screen display market.
The U.S. large screen display market is segmented on the basis of screen size, application, product, location, end user, and region. By screen size, the market is classified into 80 Inch to 99 Inch, 100 inch to 149-inch, 150 inch to 199-inch, 200 inch to 300 inch, and above 300-inch segments. In 2020, the 80 Inch to 99 Inch segment secured highest revenue share and is expected to follow same trend during forecast period. Based on application, the market is divided into B to B and B to C applications, among which B to B segment is expected to dominate the U.S. large screen display market share.
By product, the U.S. large screen display market is categorized into single screen, video wall and projector. Based on location, it is segregated into indoor and outdoor. By end user, it is categorized into retail, education, healthcare, corporate, stadiums, media & entertainment, government, and others. On the basis of region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The corporate segment was the highest contributor to the market in 2020, owing to increase in adoption of large screen displays in conference rooms, cafeterias, and work floors help engage their employees, visitors, and create good environment.
The notable factors positively affecting the U.S. Large Screen Display Market include rise in demand for bright and power-efficient display panels, rapid digitalization, and decline in demand for traditional billboards. However, deployment of widescreen alternatives such as projectors and screenless displays, is expected to hinder the market growth. Moreover, emerging display technologies such as MicroLED & quantum dots and increase in preference of electronic giants toward large screen displays are expected to offer huge market opportunities in the coming years. Each of these factors is anticipated to have a definite impact on the U.S. large screen display market during the forecast period.
The key players profiled in the U.S. large screen display market report include iSEMC, Koninklijke Philips N.V., LG Electronics Inc., NEC Corporation, Panasonic Corporation, Planar Systems, Samsung Electronics Co. Ltd., Sony Corporation, ViewSonic Corporation, and Volanti Displays. These key players have adopted strategies, such as product portfolio expansion, mergers & acquisitions, agreements, geographical expansion, and collaborations to enhance their position in the U.S. large screen display industry. In 2019, Planer Systems launched 100-inch 4K LCD display with Ultra HD resolution (3840 x 2160), which offers high brightness of 700 nits and wide color gamut for stunning image quality and deep, rich color reproduction.
The global outbreak of COVID-19 has significantly affected the growth of the U.S. large screen display market in 2020, and the market is estimated to witness relatively slow growth till the end of 2021. Further, the global selling market was primarily hit by several obstacles due to COVID-19 in the manufacturing and selling industries such as lack of availability of raw material and skill workforce, contractual obligations, and project delays or cancellations. Furthermore, the negative impact on outdoor advertisement solution in 2020 decreased the demand for large screen displays from commercial sector. However, rise in demand for VR gaming solutions is expected to witness relatively high growth by the end of 2021.
Key Benefits For StakeholdersThis study comprises analytical depiction of the U.S. large screen display market opportunities along with the current trends and future estimations to depict the imminent investment pockets.