ax080a076g lcd panel free sample

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ax080a076g lcd panel free sample

Large LCD panel prices have been continuously increasing for last 10 months due to an increase in demand and tight supply. This has helped the LCD industry to recover from drastic panel price reductions, revenue and profit loss in 2019. It has also contributed to the growth of Quantum Dot and MiniLED LCD TV.

Strong LCD TV panel demand is expected to continue in 2021, but component shortages, supply constraints and very high panel price increase can still create uncertainties.

LCD TV panel capacity increased substantially in 2019 due to the expansion in the number of Gen 10.5 fabs. After growth in 2018, LCD TV demand weakened in 2019 caused by slower economic growth, trade war and tariff rate increases. Capacity expansion and higher production combined with weaker demand resulted in considerable oversupply of LCD TV panels in 2019 leading to drastic panel price reductions. Some panel prices went below cash cost, forcing suppliers to cut production and delay expansion plans to reduce losses.

​Panel over-supply also brought down panel prices to way lower level than what was possible through cost improvement. Massive 10.5 Gen capacity that can produce 8-up 65" and 6-up 75" panels from a single mother glass substrate helped to reduce larger size LCD TV panel costs. Also extremely low panel price in 2019 helped TV brands to offer larger size LCD TV (>60-inch size) with better specs and technology (Quantum Dot & MiniLED) at more competitive prices, driving higher shipments and adoption rates in 2019 and 2020.

While WOLED TV had higher shipment share in 2018, Quantum Dot and MiniLED based LCD TV gained higher unit shares both in 2019 and 2020 according to Omdia published data. This trend is expected to continue in 2021 and in the next few years with more proliferation of Quantum Dot and MiniLED TVs.

Panel suppliers’ financial results suffered in 2019 as they lost money. Suppliers from China, Korea and Taiwan all lowered their utilization rates in the second half of 2019 to reduce over-supply. Very low prices combined with lower utilization rates made the revenue and profitability situation for panel suppliers difficult in 2019. BOE and China Star cut the utilization rates of their Gen 10.5 fabs. Sharp delayed the start of production at its 10.5 Gen fab in China. LGD and Samsung display decided to shift away from LCD more towards OLED and QDOLED respectively. Both companies cut utilization rates in their 7, 7.5 and 8.5 Gen fabs. Taiwanese suppliers also cut their 8.5 Gen fab utilization rates.

An increase in demand for larger size TVs in the second half of 2020 combined with component shortages has pushed the market to supply constraint and caused continuous panel price increases from June 2020 to March 2021. Market demand for tablets, notebooks, monitors and TVs increased in 2020 especially in the second half of the year due to the impact of "stay at home" regulations, when work from home, education from home and more focus on home entertainment pushed the demand to higher level.

With stay at home continuing in the firts half of 2021 and expected UEFA Europe football tournaments and the Olympic in Japan (July 23), TV brands are expecting stronger demand in 2021. The panel price increase resulting in higher costs for TV brands. It has also made it difficult for lower priced brands (Tier2/3) to acquire enough panels to offer lower priced TVs. Further, panel suppliers are giving priority to top brands with larger orders during supply constraint. In recent quarters, the top five TV brands including Samsung, LG, and TCL have been gaining higher market share.

From June 2020 to January 2021, the 32" TV panel price has increased more than 100%, whereas 55" TV panel prices have increased more than 75% and the 65" TV panel price has increased more than 38% on average according to DSCC data. Panel prices continued to increase through Q1 and the trend is expected to continue in Q2 2021 due to component shortages.

Major increases in panel prices from June 2020, have increased costs and reduced profits for TV brand manufacturers. TV brands are starting to increase TV set prices slowly in certain segments. Notebook brands are also planning to raise prices for new products to reflect increasing costs. Monitor prices are starting to increase in some segments. Despite this, buyers are still unable to fullfill orders due to supply issues.

TV panel prices increased in Q4 2020 and are also expected to increase in the first half of 2021. This can create challenges for brand manufacturers as it reduces their ability to offer more attractive prices in coming months to drive demand. Still, set-price increases up to March have been very mild and only in certain segments. Some brands are still offering price incentives to consumers in spite of the cost increases. For example, in the US market retailers cut prices of big screen LCD and OLED TV to entice basketball fans in March.

Higher LCD price and tight supply helped LCD suppliers to improve their financial performance in the second half of 2020. This caused a number of LCD suppliers especially in China to decide to expand production and increase their investment in 2021.

New opportunities for MiniLED based products that reduce the performance gap with OLED, enabling higher specs and higher prices are also driving higher investment in LCD production. Suppliers from China already have achieved a majority share of TFT-LCD capacity.

BOE has acquired Gen 8.5/8.6 fabs from CEC Panda. ChinaStar has acquired a Gen 8.5 fab in Suzhou from Samsung Display. Recent panel price increases have also resulted in Samsung and LGD delaying their plans to shut down LCD production. These developments can all help to improve supply in the second half of 2021. Fab utilization rates in Taiwan and China stayed high in the second half of 2020 and are expected to stay high in the first half of 2021.

QLED and MiniLED gained share in the premium TV market in 2019, impacting OLED shares and aided by low panel prices. With the LCD panel price increases in 2020 the cost gap between OLED TV and LCD has gone down in recent quarters.

OLED TV also gained higher market share in the premium TV market especially sets from LG and Sony in the last quarter of 2020, according to industry data. LG Display is implimenting major capacity expansion of its OLED TV panels with its Gen 8.5 fab in China.Strong sales in Q4 2020 and new product sizes such as 48-inch and 88-inch have helped LG Display’s OLED TV fabs to have higher utilization rates.

Samsung is also planning to start production of QDOLED in 2021. Higher production and cost reductions for OLED TV may help OLED to gain shares in the premium TV market if the price gap continues to reduce with LCD.

Lower tier brands are not able to offer aggressive prices due to the supply constraint and panel price increases. If these conditions continue for too long, TV demand could be impacted.

Strong LCD TV demand especially for Quantum Dot and MiniLED TV is expected to continue in 2021. The economic recovery and sports events (UEFA Europe footbal and the Olympics in Japan) are expected to drive demand for TV, but component shortages, supply constraints and too big a price increase could create uncertainties. Panel suppliers have to navigate a delicate balance of capacity management and panel prices to capture the opportunity for higher TV demand. (SD)

ax080a076g lcd panel free sample

Shopping for a new TV is like wading through a never-ending pool of tech jargon, display terminology, and head-spinning acronyms. It was one thing when 4K resolution landed in the homes of consumers, with TV brands touting the new UHD viewing spec as a major marketing grab. But over the last several years, the plot has only continued to thicken when it comes to three- and four-letter acronyms with the introduction of state-of-the-art lighting and screen technology. But between OLEDs, QLEDs, mini-LEDs, and now QD-OLEDs, there’s one battle of words that rests at the core of TV vocabulary: LED versus LCD.

Despite having a different acronym, LED TV is just a specific type of LCD TV, which uses a liquid crystal display (LCD) panel to control where light is displayed on your screen. These panels are typically composed of two sheets of polarizing material with a liquid crystal solution between them. When an electric current passes through the liquid, it causes the crystals to align, so that light can (or can’t) pass through. Think of it as a shutter, either allowing light to pass through or blocking it out.

Since both LED and LCD TVs are based around LCD technology, the question remains: what is the difference? Actually, it’s about what the difference was. Older LCD TVs used cold cathode fluorescent lamps (CCFLs) to provide lighting, whereas LED LCD TVs used an array of smaller, more efficient light-emitting diodes (LEDs) to illuminate the screen.

Since the technology is better, all LCD TVs now use LED lights and are colloquially considered LED TVs. For those interested, we’ll go deeper into backlighting below, or you can move onto the Local Dimming section.

Three basic illumination forms have been used in LCD TVs: CCFL backlighting, full-array LED backlighting, and LED edge lighting. Each of these illumination technologies is different from one another in important ways. Let’s dig into each.

CCFL backlighting is an older, now-abandoned form of display technology in which a series of cold cathode lamps sit across the inside of the TV behind the LCD. The lights illuminate the crystals fairly evenly, which means all regions of the picture will have similar brightness levels. This affects some aspects of picture quality, which we discuss in more detail below. Since CCFLs are larger than LED arrays, CCFL-based LCD TVs are thicker than LED-backlit LCD TVs.

Full-array backlighting swaps the outdated CCFLs for an array of LEDs spanning the back of the screen, comprising zones of LEDs that can be lit or dimmed in a process called local dimming. TVs using full-array LED backlighting to make up a healthy chunk of the high-end LED TV market, and with good reason — with more precise and even illumination, they can create better picture quality than CCFL LCD TVs were ever able to achieve, with better energy efficiency to boot.

Another form of LCD screen illumination is LED edge lighting. As the name implies, edge-lit TVs have LEDs along the edges of a screen. There are a few different configurations, including LEDs along just the bottom, LEDs on the top and bottom, LEDs left and right, and LEDs along all four edges. These different configurations result in picture quality differences, but the overall brightness capabilities still exceed what CCFL LCD TVs could achieve. While there are some drawbacks to edge lighting compared to full-array or direct backlight displays, the upshot is edge lighting that allows manufacturers to make thinner TVs that cost less to manufacture.

Local dimming is a feature of LED LCD TVs wherein the LED light source behind the LCD is dimmed and illuminated to match what the picture demands. LCDs can’t completely prevent light from passing through, even during dark scenes, so dimming the light source itself aids in creating deeper blacks and more impressive contrast in the picture. This is accomplished by selectively dimming the LEDs when that particular part of the picture — or region — is intended to be dark.

Local dimming helps LED/LCD TVs more closely match the quality of modern OLED displays, which feature better contrast levels by their nature — something CCFL LCD TVs couldn’t do. The quality of local dimming varies depending on which type of backlighting your LCD uses, how many individual zones of backlighting are employed, and the quality of the processing. Here’s an overview of how effective local dimming is on each type of LCD TV.

TVs with full-array backlighting have the most accurate local dimming and therefore tend to offer the best contrast. Since an array of LEDs spans the entire back of the LCD screen, regions can generally be dimmed with more finesse than on edge-lit TVs, and brightness tends to be uniform across the entire screen. Hisense’s impressive U7G TVs are great examples of relatively affordable models that use multiple-zone, full-array backlighting with local dimming.

Because edge lighting employs LEDs positioned on the edge or edges of the screen to project light across the back of the LCD screen, as opposed to coming from directly behind it, it can result in very subtle blocks or bands of lighter pixels within or around areas that should be dark. The local dimming of edge-lit TVs can sometimes result in some murkiness in dark areas compared with full-array LED TVs. It should also be noted that not all LED edge-lit TVs offer local dimming, which is why it is not uncommon to see glowing strips of light at the edges of a TV and less brightness toward the center of the screen.

Since CCFL backlit TVs do not use LEDs, models with this lighting style do not have dimming abilities. Instead, the LCD panel of CCFL LCDs is constantly and evenly illuminated, making a noticeable difference in picture quality compared to LED LCDs. This is especially noticeable in scenes with high contrast, as the dark portions of the picture may appear too bright or washed out. When watching in a well-lit room, it’s easier to ignore or miss the difference, but in a dark room, it will be, well, glaring.

An OLED display uses a panel of pixel-sized organic compounds that respond to electricity. Since each tiny pixel (millions of which are present in modern displays) can be turned on or off individually, OLED displays are called “emissive” displays (meaning they require no backlight). They offer incredibly deep contrast ratios and better per-pixel accuracy than any other display type on the market.

Because they don’t require a separate light source, OLED displays are also amazingly thin — often just a few millimeters. OLED panels are often found on high-end TVs in place of LED/LCD technology, but that doesn’t mean that LED/LCDs aren’t without their own premium technology.

QLED is a premium tier of LED/LCD TVs from Samsung. Unlike OLED displays, QLED is not a so-called emissive display technology (lights still illuminate QLED pixels from behind). However, QLED TVs feature an updated illumination technology over regular LED LCDs in the form of Quantum Dot material (hence the “Q” in QLED), which raises overall efficiency and brightness. This translates to better, brighter grayscale and color and enhances HDR (High Dynamic Range) abilities.

And now to make things extra confusing, part of Samsung’s 2022 TV lineup is being billed as traditional OLEDs, although a deeper dive will reveal this is actually the company’s first foray into a new panel technology altogether called QD-OLED.